Additional Special Event Concepts DATE: January 11, 2020 As We Prep

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TO: CASE Committee FROM: Danita Dempsey, CASE Manager RE: Additional Special Event Concepts DATE: January 11, 2020 As we prepare for the work session with Town Council on January 28th I wanted to provide information on some additional town produced special event concepts. And provide some context to help us better identify where policy direction is needed from Town Council. Furthermore, expected outcomes of our meeting on January 16 are:

1. Determine CASE support for additional event concepts in 2020 2. Determine CASE support for hosting Colorado Classic in odd years 3. Determine CASE support for 2021 additional event concepts, event dates and budget

Additional Event Concepts: Proposed Town produced event concepts which are in the preliminary development and budget phase include but are not limited to the following:

1. SUP Regatta – Friday, August 7 and Saturday, August 8 a. Nottingham Lake, Beach and Pavilion Terrace activation b. Friday evening live music, ambient activations and BYOB 4:00 to 8:00 p.m. c. Saturday USAT open water swim competition, SUP races/competitions, community yoga, ambient activations, food, BYOB, etc. times TBD d. Preliminary budget not yet developed; estimate $15,000 2. Sunday Evening Lakeside Music, June 21, July 18 and Aug. 16 a. Avon Performance Pavilion activation, times TBD b. Acoustic or lightly amplified music on the Pavilion Terrace, BYOB c. Preliminary budget not yet developed; estimate $6,000 3. Best of the West – Saturday, one of the following dates: Aug. 29, Sept. 12, 19 or 26 a. Avon Performance Pavilion activation, times TBD b. Music competition featuring Western Slope CO based bands featuring original music c. Food and alcohol concessions, kid’s activations, etc. d. Preliminary budget not yet developed; estimate $11,500 4. Single and/or Multi-Day Ticketed Concert – 2021 Concept, see below a. Pilot program, multi-year, start small and grow over time b. Authentic to Avon c. Preliminary budget not yet developed 5. Après Avon Live! – Saturday, 2021 Concept, see below a. Possibilities Plaza or Pier One parking lot activation, 4:00 to 6:30 p.m. b. Beaver Creek closing weekend c. Free live music, food and alcohol concessions, live performance art d. Preliminary budget = $21,480 – See Attachment A

I believe the SUP Regatta, Sunday Evening Lakeside Music and Best of the West events are possible utilizing the $32,457 (identified as Proposed New Event Concepts in Table 1 below) considering current staffing levels and open calendar dates – See Attachment B.

Colorado Classic: Discussions with neighboring stakeholders regarding Avon hosting the Colorado Classic in 2021 and in odd years moving forward are in process. Pending the council direction and outcome

970-748-4065 [email protected]

of conversations with stakeholders, there may be an additional $37,000 available for new event concepts and/or contingency purposes – See Table 1 below:

Table 1: 2020 Adopted Special Event Budget CONTRIBUTIONS & DONATIONS TOTALS Vail Valley BrewFest $ 32,000.00 Avon Arts Festival $ - Avon Artists Market $ - Dancing in the Park (Two) $ 60,000.00 Circus Bella $ 35,000.00 Vail Valley Lacrosse $ - Beaver Creek Rodeo $ 10,000.00 Triple Bypass $ 4,500.00 Vail Valley Soccer Cup $ - Man of the Cliff $ 10,000.00 Avon Live $ 30,000.00 Colorado Classic - pending $ - New Event Concepts $ 5,402.00 ADOPTED 2020 TOTAL CONTRIBUTIONS & DONATIONS: $ 186,902.00

SUMMARY TOTALS Adopted 2020 Contributions & Donations $186,902.00 Plus Colorado Classic $37,000.00 Plus Proposed New Event Concepts $32,457.00 Less Adopted New Event Concepts $5,402.00 Total Contributions & Donations $250,957.00 Plus Special Event Staff Overtime $3,500.00 Variance Adopted vs. Proposed ($67,555.00)

Single and/or Multi-Day Ticketed Concert: I recommend we identify our top three to five dates for a pilot program to either produce in-house and/or solicit specifically in the 2021 funding and calendar date process. The information provided below should be considered in our decision.

Lodging - An analysis of the 2019 percent of occupancy and the average daily rate offers the following:

• May ranges between 25-52% occupancy • Early June ranges between 50-74% occupancy • After Labor Day ranges between 50-89% occupancy

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• See Attachment C

Likewise, the 2019 average daily rate in May was $118, June was $151, and September was $153 – See Attachment D. Although, May, early June and September occupancy rates are favorable as are the daily rates, we need to factor the weather patterns as we aim to identify an ideal date decision

Weather – According to Weatherspark.com, the average temperatures ranges and probability for precipitation in Vail are provided below from beginning of the month to end:

• May High/Low: range between 50/27 degrees to 61/35 degrees o Probability of Precipitation is 29 – 18% • June High/Low: range between 62/35 degrees to 71/42 degrees o Probability of Precipitation is 15 – 19% • September High/Low: range between 66/40 degrees to 57/31 degrees o Probability of Precipitation is 24% – 20%

Peer Communities – Competition for the local and visitor attendee dollar in the Valley and regionally is another factor to consider. A summary of our competitive event set in peer communities is provided below. A broader view is provided in Attachment E.

Special Events Schedule- Beaver Creek/Eagle/Vail May Date Location Event 5/5/2020 Vail Whitewater Race Series 5/12/2020 Vail Whitewater Race Series 5/19/2020 Vail Whitewater Race Series 5/22/2020 Vail Legacy Fighting Alliance 05/22-24/2020 Beaver Creek Blues, Brews, and BBQ Festival 5/23/2020 Beaver Creek Beaver Creek Craft Beer Festival Vail/Beaver 5/24-31/2020 Creek Restaurant Week 5/26/2020 Vail Whitewater Race Series June Date Location Event 6/2/2020 Vail Vail Whitewater Series 06/04-07/2020 Vail GoPro Mountain Games 6/12-14/2020 Eagle 2020 Eagle Outside Festival 06/12-14/2020 Eagle Bonfire Block Party 06/16-18/2020 Vail Vail Lacrosse Tournament Vail Craft Beer Classic and Rocky Mountain Burger 06/18-21/2020 Vail Battle 06/18-21/2020 Vail King of the Mountain 06/19-21/2020 Vail Vail Arts Festival 06/19-21/2020 Beaver Creek Beaver Creek Family Obstacle Challenge

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6/20/2020 Beaver Creek Summer Solstice Run 6/21/2020 Vail Vail Farmer's Market 6/24/2020 Vail Vail Summer Bluegrass Concert Series 6/25/2020 Beaver Creek Beaver Creek Rodeo Series 06/25-29/2020 Vail Bravo!Vail Music Festival 6/26-28/2020 Eagle 2020 Eagle Flight Days 6/27/2020 Vail Vail Family Fun Fest 6/28/2020 Vail Vail Farmer's Market TBD Vail Vail Jazz Festival Tuesdays TBD Vail Hot Summer Nights September Date Location Event 09/04-06/2020 Vail Gourmet on Gore 09/04-06/2020 Beaver Creek Beaver Creek Oktoberfest 9/5/2020 Beaver Creek Oktoberfest Shuffle 09/10-13/2020 Vail Vail Automotive Classic 09/11-13/2020 Vail Vail Mountaineer Hockey Avalanche Alumni Weekend 09/11-13/2020 Vail Vail Oktoberfest 9/12/2020 Beaver Creek Zusammen: Communal.Marketplace.Dining 09/18-20/2020 Vail Vail Oktoberfest 09/18-20/2020 Vail Fall Taste of Vail 09/18-20/2020 Vail Vail Classic Invitational 09/18-22/2020 Vail Boulder Taiko Drumming 9/20/2020 Beaver Creek Hike, Dine, Wine 09/24-27/2020 Vail World Figure and Fancy Skating Championship 09/24-27/2020 Vail Vail Outlier 09/25-27/2020 Beaver Creek Beaver Creek Speakeasy 09/27/20- Vail/Beaver 10/04/20 Creek Restaurant Week

Budget - The preliminary budget document for a single and/or multiday ticket concert is not yet prepared. Considerable thought will be put into all aspects and categories of expense to include but not limited to talent acquisition, hospitality and rider; stage production, operations and logistics, security and medical, sanitation and resource recovery, ticketing and box office, lodging, insurance and permits, labor and meals, ambient activations and marketing and promotions.

Moreover, all aspect and categories of revenue to include but not limited to ticket sales, beverage concession sales, sponsorship and vendor fees.

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In order to make a recommendation to council, I recommend we discuss and identify a loose range of yearly budget options ranging between $100,000 and $400,000 in gross expense. Net is a bit harder to forecast.

Après Avon Live!: I recommend Après Avon Live! be a Town produced single day free concert activation on Beaver Creek closing weekend targeting mainly locals with the potential to also attract visitors. Tapping into the equity of the name Après Avon which was produced and held in Possibilities Plaza during the 2015 Championships; and, tying into the success of Avon Live! brand which is beginning to gain recognition.

Where We Need Policy Direction:

Council direction is requested on the following:

1. Desire to advance additional new event concepts in 2020: a. SUP Regatta b. Sunday Evening Lakeside Music c. Best of the West 2. Desire to advance Après Avon Live! as 2021 Town produced event. 3. Desire to develop a multi-year pilot program for a single and/or multi-day ticketed concert beginning in 2021 either produced in-house and/or through third-party producer.

Page 5 of 5 2021 Apres Avon Live Budget/Forecast

ATACHMENT A: Apres Avon Preliminary Budget Roll Up / Projected Expense Expense Food & Beverage $400 Artist Hospitality $200 Concessions: Cost of Goods $200 Audio Visual $1,875 Cables, distro, for audio, lights $188 Sound $1,155 Lights $533 Security Services $354 5D Shield $354 Permits & Licensing $150 ERFPD - Inspection Permit $100

Environmental Health Dept. $50 Portable Facilities $748 Vail Honeywagon $748 Other Professional $1,700 Performance Artist $1,500 Emcee $200

Purchased & Other Contracted Services $11,520 SL100 or Marshall Austin $2,250 Kaliedoscope Production $870 Headlining Talent $5,000 Opening Talent $0 Backline $0 Talent Lodging $600 Talent Ground Transport $0 Heat on Stage $1,000 Propane for Heat Walking Mountains $600 Shannon Thornberg $100 Venue Ambient / Safety Lighting $250 Bar Manager $125 Concession Servers $375 Photography $350 AdvertisingData & Other Collection Legal / Survey $0 Notices $1,800 Print: Vail Daily $800 Vail Weekly / EVV $200 FB Social Boost $150

Insta Social Boosts $150 Radio: KZYR $250 Radio: AMT $250 TV-8 $0 Jambase ?? Bands Around Town ?? Printing & Reproduction $2,870 Decoration $500 Bridge Banners $450 Light Pole Banners $0 Posters $200 Stage Backdrop $350 Side Stage Banners $320 Top Banner $385 Skirt Banner $315 Concession Menu Boards $250 On-Site Directional Signage $100 Sales Tax $44 CC Fee's $19 TOTAL EXPENSE: $21,480 Attachment B: 2020 Avon Calendar of Events Key / Legend MSM: Main Street Mall Nottingham Park - Main Athletic Field Non Funded Event New Event Concepts Proposed Field Maintenance APRIL S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 CONCEPT: Apres' Avon, Egg Hunt 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 MAY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 JUNE S M T W T F S 1 2 3 4 5 6 Vail Valley Soccer Tournament 5-7 7 8 9 10 11 12 13 Town Clean Up 12 14 15 16 17 18 19 20 Lacrosse 16-18; Avon Live! 17; Avon Artist Market 17; Home for Hounds Install 23; Avon Live! 24, Avon Artist Market 21 22 23 24 25 26 27 24; CONCEPT: Sunday's on the Terrace 21 28 29 30 Avon BrewFest 27 JULY S M T W T F S 1 2 3 4 Salute to the USA 3 5 6 7 8 9 10 11 Avon Live! 8; Avon Artist Market 8; Triple Bypass 10-12 12 13 14 15 16 17 18 Avon Live! 15; Avon Artist Market 15; X-Terra 17-18 Avon Live! 22; Avon Artist Market 22; Praise in the Park 23; 19 20 21 22 23 24 25 Avon Arts Celebration 24-26 26 27 28 29 30 31 Avon Live! 29; Avon Artist Market 29 AUGUST CONCEPT: Sunday's on the Terrace 19 S M T W T F S

1 Dancing in the Park 3 & 6; Avon Live! 5; Avon Artist Market 5; 2 3 4 5 6 7 8 CONCEPT: SUP Regatta/ Open Swim Meet 7 & 8 9 10 11 12 13 14 15 Avon Artist Market 12 ??; Circus Bella 10-18 (13-17) 16 17 18 19 20 21 22 Avon Live! 19; Avon Artist Market 19 Avon Live! 26; Avon Artist Market 26; Colorado Classic TBD 27 23 24 25 26 27 28 29 or 28; CONCEPT: Best of the West 29 30 31 CONCEPT: Sunday's on the Terrace 16 SEPTEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 Avon Artists Festival 5,6 & 7; CONCEPT: Best of the West 12 Speak Up 16; Community Picnic 17; CONCEPT: Best of the 13 14 15 16 17 18 19 West 19 20 21 22 23 24 25 26 CONCEPT: Best of the West 26 27 28 29 30 OCTOBER S M T W T F S 1 2 3 VVSC 3-4; Fall Fest 3 4 5 6 7 8 9 10 Man of the Cliff 9-11 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 100 % Historic On The Books

85.83% 05/04

75 %

95.09% 7/26 50 % 96.44% 7/04 89.41% 08/22 89.53% 06/13 94.98% 7/13 89.80% 09/21 25 % 68.59% 06/08 93.04% 10/05 72.27% 05/25 93.23% 08/31

Total Occupancy Rate 0 %

-25 %

-50 % 27Apr 19 19 May 04 1119 May 19 18May 19 May 25 01Jun 19 Jun 08 19 15Jun 19 Jun 22 19 Jun 29 19 Jul 06 19 13Jul 19 Jul 20 19 27Jul 19 Aug 03 19 10Aug 19 17Aug 19 Aug 24 19 31Aug 19 0719 Sep 1419 Sep 2119 Sep 19 Sep 28 19 Oct 05 19 12Oct 19 19Oct 19 Oct 26 Nov 02 19

Date (Gridlines aligned with Saturdays)

Data as of Oct 31 (2019/20) 7 properties Data as of Oct 31 (2018/19) 7 properties Historic Actual (2018/19) % Occupancy change % Occupancy change as of last period $200 10% Historic On The Books 4 7 1 $ $175 6 6 1

6% 8 $ 6 5 5 1 1 1 6% $ 5 5% $ 1 5 4 4 3 3 $ 4 4 4 4 4 1

$150 1 5% 1 1 1 $ $ $ $ $ 3 3 1 % $

0 C 8 2 h 1 $125 1 g 1 $ e 1 1

$ t i 1 1 n a 1 1

R $ A $ 1% y v l e i r a a D

$100 0% g

e e g -1% D a a r i e l v y

A R

$75 a t e

$50 -5%

-7% $25 -8%

$0 -10% May'19 Jun'19 Jul'19 Aug'19 Sep'19 Oct'19 Summer Total

Data as of Oct 31 (2019/20 season) Data as of Oct 31 (2018/19 season) Historic Actual (2018/19 season) Percent Variance

EVENTS IN VAIL

VENUE INFORMATION · Gerald R. Ford Amphitheater · The Betty Ford Alpine Gardens · Dobson Ice Arena · Solaris Plaza

CONCERTS & FESTIVALS · Springback to Vail (April) · Hot Summer Nights (Summer) · Vail Summer Bluegrass Series (Summer) · Vail Snow Daze (Dec) · Vail Jazz Festival (Jun/Jul/Aug), PAID · Bravo! Vail Music festival, PAID · Whistle Pig Concert Series (New), PAID

2019 LINE UP INFORMATION Springback to Vail Apr 12 Gov’t Mule Apr 13 Steel Pulse and Xavier Rudd Hot Summer Nights June 18 Boombox June 25 The Wailers July 2 Jackie Greene Band July 16 Big Something Aug 20 The California Honeydrops Aug 27 Bone Diggers: the Paul Simon Songbook Vail Bluegrass June 26 Trout Steak Revival July 3 Jeremy Garrett (of the Infamous Stringdusters) July 10 Hackensaw Boys July 17 The Lonesome Days Vail Snow Daze TBD

2019 BUDGET INFO · budgeted 2019 total expenditures $87,457,165 · budgeted 2019 marketing & SE expenditures $ 6,035,145 (6.9% of overall budget) · budgeted 2019 special events funding $ 200,000

Review Special Events Peer Communities | Working Document | Updated 10/11/19

FAC EVENTS · Friday Afternoon Club & Saturday Sundown Series at Eagle's Nest on Vail Mountain

MARKETS · Vail Farmers Market (Summer) · Holiday Market

ARTS/CULTURE EVENTS · Vail Arts Festival · Vail International Dance Festival (Summer) · Vail Winterfest Ice Theater (Winter)

FOOD EVENTS · Taste of Vail · Vail Craft Beer Classic · Gourmet on the Gore

SPORTS EVENTS & ACTIVITIES · Pink Vail (Feb) · Burton US Open (Feb/Mar) · Springback to Vail (April) including World Pond Skimming Championships · Vail Whitewater Race Series (early summer) · Vail's King of the Mountain Volleyball Open (June) · GoPro Mountain Games (June) · Vail Lacrosse Shootout (Jun/July) · Vail Kids Adventure Games (Summer) · Outlier Offroad Festival (Sept/Oct) · Skadi Fest Vail (Dec)

OTHER EVENTS · Vail Automotive Classic (Sept) · Vail Film Festival · Vail Rotary Duck Festival

HOLIDAY EVENTS Mardi Gras · CarniVail St Patrick’s Day Easter Independence Day · Vail America Days Oktoberfest · Vail Oktoberfest Halloween Thanksgiving Christmas Holidays · Vail Holidaze incl holiday market, tree-lighting ceremony, craft workshops, musical performances, Vail Snow Days, visits with Santa Claus, an ice-skating exhibition, Holiday Sweater Run and more

Review Special Events Peer Communities | Working Document | Updated 10/11/19

EVENTS IN BEAVER CREEK

VENUE INFORMATION · Creekside Park · Allie’s Cabin · Centennial Park · Beano’s Cabin · Beaver Creek Village · Trapper’s Cabin · Beaver Creek Ice Rink · Zach’s Cabin · Vilar Performing Arts Center (VPAC) · Saddleridge · Spruce Saddle · Talons

CONCERTS & FESTIVALS · Beaver Creek Concerts by the Creek

2019 LINE UP INFORMATION Beaver Creek Concerts by the Creek 7/10 Travers Brothership 7/17 Ezra Bell 7/24 Butcher Brown 7/31 Southern Avenue 8/7 The Commonheart 8/14 Turkeyfoot

2019 BUDGET INFO · budgeted 2019 total expenditures $21,222,000 · budgeted 2019 Resort Activities & Events expenditures $ 3,663,000 (17.2% of overall budget)

Review Special Events Peer Communities | Working Document | Updated 10/11/19

FAC EVENTS · Friday Afternoon Club in Beaver Creek Village

MARKETS None

ARTS/CULTURE EVENTS · Beaver Creek Art Festival · Beaver Creek Movies Under the Stars · Beaver Creek Fireworks

FOOD EVENTS · Beaver Creek Wine & Spirits Festival · Beaver Creek's Winter Culinary Festival · Blues, Brews & BBQ · Vail Beaver Creek Restaurant Week · World's Best Chocolate Chip Cookie Competition

SPORTS EVENTS & ACTIVITIES · Beaver Creek Free Outdoor Yoga · Beaver Creek Rodeo · Beaver Creek Running Series Snowshoe Edition · Birds of Prey World Cup · Everbank America's Winter Opening · Talon's Challenge · TransRockies Run

OTHER EVENTS · Beaver Creek Loves Kids

HOLIDAY EVENTS Mardi Gras St Patrick’s Day Easter · Easter Egg Hunt at Creekside Park Independence Day · Beaver Creek Independence Day Celebration Oktoberfest · BC Oktoberfest Halloween Thanksgiving Christmas Holidays · Beaver Creek Tree Lighting Ceremony & Santa's Workshop · New Year's Eve Torchlight Skidown

Review Special Events Peer Communities | Working Document | Updated 10/11/19

EVENTS IN MINTURN

VENUE INFORMATION · Little Beach Park

CONCERTS & FESTIVALS · Minturn Summer Concert Series

2019 LINE UP INFORMATION Minturn Summer Concerts July 11 King Cardinal July 18 Brothers Keeper July 25 Shawn Nelson Band Aug 1 Three Days in the Saddle Aug 8 WoodBelly Aug 15 Arthur Lee Land Trio Aug 22 Daniel Rodriguez Aug 29 All Star Local Jam

2019 BUDGET INFO · budgeted 2019 total expenditures $1,000,866 · budgeted 2019 special events funding $ 15,000 (allocated to concert series)

Review Special Events Peer Communities | Working Document | Updated 10/11/19

FAC EVENTS None

MARKETS · Minturn Market (Summer) · Winter Holiday Market

ARTS/CULTURE EVENTS · Missoula Children's Theatre (Aug)

FOOD EVENTS None

SPORTS EVENTS & ACTIVITIES · Yoga in the Little Beach Park (Saturdays)

OTHER EVENTS · Barstool Racing (March) · Blue Starlite Drive-In Movies

HOLIDAY EVENTS Mardi Gras St Patrick’s Day Easter Independence Day · Independence Day Celebration Oktoberfest Halloween · Minturn Halloween Celebration Thanksgiving Christmas Holidays · Winter Holiday Market (Dec)

Review Special Events Peer Communities | Working Document | Updated 10/11/19

EVENTS IN EAGLE

VENUE INFORMATION · Eagle Town Park · Eagle County Fairgrounds · Eagle Pool & Ice Rink · Brush Creek Park & Pavilion · Sylvan Lake State Park

CONCERTS & FESTIVALS · ShowDown Town Eagle Free Concert Series · Eagle Outside Festival · Eagle Flight Days · Bonfire Block Party, PAID

2019 LINE UP INFORMATION ShowDown Town Eagle Concerts July 11 Treehouse Sanctum July 18 The Vegabonds July 25 Kendall Street Company Aug 1 The Dip Aug 8 Ten Years Gone Aug 15 Shovelin Stone

2019 BUDGET INFO · budgeted 2019 total expenditures $7,008,251 · budgeted 2019 marketing & Events expenditures $ 364,591 (5.2% of overall budget) · budgeted 2019 special events funding $ TBD (board to approve)

Marketing & Events Advisory Committee (MEAC). The primary role of MEAC is to recruit and review proposals from event producers, evaluate economic impact and potential according to a matrix following established town goals and allocate the event funding for Town Board of Trustees’ approval.

Review Special Events Peer Communities | Working Document | Updated 10/11/19

FAC EVENTS None

MARKETS None

ARTS/CULTURE EVENTS · Porchlight Players Dinner Theater (Feb) · Artwalk on Broadway (Summer)

FOOD EVENTS · Eagle Mushroom & Wild Food Festival (Aug)

SPORTS EVENTS & ACTIVITIES · Snowshoe for Peru 5k (Feb) · Western CO Outdoor & Sportsman Expo (Apr) · Trail Jam (Apr) · Roller Derby Event (Apr) · CO HS Cycling League (May & Sep) · Vail Lax Jam in Eagle (May & Sep) · VRD Boneyard Boogie 11k trail run (May) · VRD Battle at Bellyache Mtn Bike Race (May) · Yoga in the park (Summer) · Whitewater throwdown series (Summer) · Eagle Half Marathon & 10K (June) · Mountain Rats Trail Run (Sept) · Flying Eagle Open Disc Golf Tournament (Sep) · Vail Valley Cup Tournament (Oct)

OTHER EVENTS · Weekly Rodeo · Eagle County Fair & Rodeo · EVLT Cow Patty Bingo · Community Table Dinner (Aug)

HOLIDAY EVENTS Mardi Gras St Patrick’s Day Easter · Easter Egg Hunt Independence Day · July 4th Bike Parade, Live music & Fireworks Oktoberfest Halloween Thanksgiving Christmas Holidays · 12th Night Bonfire (Jan 6)

Review Special Events Peer Communities | Working Document | Updated 10/11/19

EVENTS IN WINTER PARK

VENUE INFORMATION · Headwaters Center · Rendezvous Event Center

CONCERTS & FESTIVALS · Battle, Beer & Bluegrass / Spring Bash + Splash (Mar + Apr) · High-Note Thursdays · Mountain Bike Nationals Concert · SolShine Music Festival · Winter Park Jazz Festival, PAID · Switchback Music Festival, PAID · Blues from the Top Music Festival, PAID · Country at the Park, PAID

2019 LINE UP INFORMATION High-Note Thursdays June 20 Winston Ramble June 27 Michael Hornbuckle Band July 11 Travers Brothership July 18 Empire Strikes Brass July 25 Triple Nickel Band Aug 1 My Blue Sky (Allman Brothers Tribute) Aug 8 Wyatt Lowe & the Mayhem Kings Aug 15 Huge In Germany Aug 22 Hunker Down

2019 BUDGET INFO · budgeted 2019 total expenditures $29,930,499 · budgeted 2019 Marketing & Events expenditures $ 1,508,459 (5% of overall budget) · budgeted 2019 Marketing & Event sponsorship $ 1,410,459 · budgeted 2019 special events funding $ TBD

· Additional funding has been included to expand our events into our shoulder seasons

· Event funding has been increased 6% for 2019

· The Town has entered into a multi-year sponsorship agreement with a local company for naming rights to our event center which will allow for additional funding for events

· The marketing, economic development & events category has been segregated from purchased services due to its relative size and significance to our budget. Expenditures in this category are used to promote the Town and our businesses. As discussed in the Sales/Lodging Tax revenue category, a total of $1.6 million of the Town’s sales tax collections is earmarked for marketing the community and events to be held in Town

Review Special Events Peer Communities | Working Document | Updated 10/11/19

FAC EVENTS None

MARKETS None

ARTS/CULTURE EVENTS None

FOOD EVENTS · Tequila & Tacos · Winter Park Uncorked! · Village Uncorked! · Wild West Whiskey Fest · Winter Park Beer Festival

SPORTS EVENTS & ACTIVITIES · Stagecoach Classic (Jan) · Fitness in the park (Summer) · Ranch2Ranch XC Ski Trek Fest (Feb) · USA Cycling National Championships · Wells Fargo Ski Cup (Feb) · Dash Party · Front Range Splitfest (Apr) · Bike Winter Park Weekend (Aug)

OTHER EVENTS · Hype (Ted talks) · Winter Park FallFest · Zoppe Family Circus (Fraser) and Rodeo (Kremmling)

HOLIDAY EVENTS Mardi Gras · Grand County Blues Society Mardi Gras Concert St Patrick’s Day · St Patrick's Day Celebration Easter · HOP, HOP, HOORAY! Independence Day · 4th of July Celebration Oktoberfest · Mountain Oktoberfest Halloween Thanksgiving Christmas Holidays · Christmas Eve Torchlight Parade

Review Special Events Peer Communities | Working Document | Updated 10/11/19

EVENTS IN KEYSTONE

VENUE INFORMATION · Keystone Conference Center · Warren Station Center for the Arts · Lakeside Village · River Run Events Plaza / River Run Village Stage

CONCERTS & FESTIVALS · Shakin’ at the Basin Spring Concert Series · Keystone Bluegrass & Beer Festival · Mountain Town Music Festival

2019 LINE UP INFORMATION Shakin’ At The Basin Spring Concerts Apr 27 Mama Magnolia (Soul Rock) (A-Basin) May 4 Dragondeer (Psych-Blues and Soul) May 11 Atomga (Afrobeat, Afrofunk) May 18 Iceman Special (Swamp Funk) May 19 The Rhinelanders (Bavarian) May 25 Part & Parcel (Folk/Bluegrass/Rock) May 26 The Jauntee (Psychedelic Jazz/Blues/Funk) June 1 Sunday Bankers and Hobo Village June 2 Hobo Village and High 5 Bluegrass & Beer Festival Aug 3 Local Folk, The Pine Beatles, Sugar & the Mint, Frank Solivan and Dirty Kitchen, Ground Score, The Mighty Pines and Lindsay Lou Aug 4 Local Folk, Grass it Up, Chain Station, Peter Rowan, Oakhurst, Woodbelly and Larry Keel Mountain Town Music Festival Aug 17 Josh Hoyer & Soul Colossal, Jared & the Mill, The Brothers Comatose and The Strumbellas

2019 BUDGET INFO · budgeted 2019 total expenditures $* · budgeted 2019 marketing & Events expenditures $* · budgeted 2019 special events funding $*

*Reached out to the Keystone Neighborhood Community to gather more information

Review Special Events Peer Communities | Working Document | Updated 10/11/19

FAC EVENTS · FAC on Fridays

MARKETS None

ARTS/CULTURE EVENTS · Keystone River Run Village Art Festival

FOOD EVENTS · Keystone Bacon & Bourbon Festival · Keystone Wine & Jazz Festival · Clam Bake and Lobster Boil · Festival of the Brewpubs · Wine In The Pines

SPORTS EVENTS & ACTIVITIES · Ski Ball · Keystone Slush Cup · Strider Balance Bike Races

OTHER EVENTS None

HOLIDAY EVENTS Mardi Gras · Keystone Mardi Gras Party Featuring the River Run Gumbo Cook-Off St Patrick’s Day Easter Independence Day · Fourth of July Celebrations Oktoberfest · Keystone’s Oktoberfest & 5k Das Bier Burner Halloween · Fall Concert (Halloween) Thanksgiving Christmas Holidays

Review Special Events Peer Communities | Working Document | Updated 10/11/19

EVENTS IN BRECKENRIDGE

VENUE INFORMATION · Blue River Plaza · Riverwalk Center + Lawn · Main Street · Stephen C. West Ice Arena · Some free concerts for BIFA held in the forest

CONCERTS & FESTIVALS · Breckenridge Music Festival · Breckenridge Town Party · Multiple paid concerts at the Riverwalk Center

2019 LINE UP INFORMATION I was unable to find 2019 line up information

2019 BUDGET INFO · budgeted 2019 total expenditures $126,228,824 · budgeted 2019 marketing & events expenditures $ 4,768,008 (3.8% of overall budget) · budgeted 2019 special events expenditures $ 1,182,454 · budgeted 2019 event sponsorships $ 85,000 (income to town)

Review Special Events Peer Communities | Working Document | Updated 10/11/19

FAC EVENTS None

MARKETS · Breckenridge Sunday market

ARTS/CULTURE EVENTS · Breckenridge Film Festival · Breckenridge Main Street Art Festival · Breckenridge International Festival of Arts (BIFA) · Mountain Art Festivals (Breck & Silv) · WAVE: Light + Water + Sound · Snow Sculptures · Breckenridge Gathering at the Great Divide · Breckenridge Street Arts Festival · Breckenridge July Art Festival · Ullr Fest

FOOD EVENTS · Big Beers, Belgians & Barleywines Festival · Breckenridge Summer Beer Festival · Breckenridge Food and Wine Festival · Breckenridge Wine Classic · Breckenridge HogFest · Breckenridge Craft Spirits Festival · Breckenridge Spring Beer Festival · Breckenridge Strings, Ciders & Sours

SPORTS EVENTS & ACTIVITIES · Breck Bike Week · Spring Fever · Breck Epic · Dew Tour · Breckenridge NTRP Tennis Championship

OTHER EVENTS · Breck Pride · Camp 9,600 · Día De Los Muertos · Gold Panning Championships · Happy Hour with the Mayor (monthly)

HOLIDAY EVENTS Mardi Gras · Mardi Gras Parade St Patrick’s Day Easter · Spring Fever (includes Easter) Independence Day · Fourth of July Celebrations Oktoberfest · Breckenridge Oktoberfest Halloween Thanksgiving Christmas Holidays · Breckenridge Winter Holidays

Review Special Events Peer Communities | Working Document | Updated 10/11/19

EVENTS IN COPPER

VENUE INFORMATION · Woodward Copper Barn · Burning Stones Plaza. · Center Village

CONCERTS & FESTIVALS · Copper Live · Copper Country Music Festival · Copper Mountain Music Festival · Copper's Guitar Town

2019 LINE UP INFORMATION Copper Live Guster, Rayland Baxter, Mat Kearney, $10,300 Riley Green, The Shadowboxers, Chris Bauer Trio

Copper Country Music Festival Lucinda Williams, North Mississippi Allstars, The Earls of 285,000 Leicester, Donavon Frankenreiter, Ruston Kelly, Molly Tuttle, Bishop Gunn, Futurebirds, Rob Ickes & Trey Hensley, Nathan Kalish and The Last Callers, Aaron Burdett Band and the Country Music Showdown. Copper Mountain Music Festival Unknown $78,400 Copper's Guitar Town Scott Goldman, Preston Reed, “Youthquake!” featuring 235,100 Austin Young Band, Hunter Hallberg, Paul Val, Rhonda Vincent, The Lost Fingers featuring John Jorgenson, Rory Block, Muriel Anderson, Christie Lenée, Scott Goldman, Samantha Fish, Walter Trout, Guitar Army featuring John Jorgenson, Lee Roy Parnell, Joe Robinson, Steve Fister Band Stig Mathisen, A Tribute to Mark Selby

2019 BUDGET INFO · budgeted 2019 total expenditures $2,587,900 · budgeted 2019 marketing & Events expenditures $1,353,500 (52% of overall budget) · budgeted 2019 special events funding $*

*Reached out to the Copper Mountain Resort Association to gather more information

Review Special Events Peer Communities | Working Document | Updated 10/11/19

FAC EVENTS · Brews & Tunes every Friday · Copper Campfire every Saturday

MARKETS None

ARTS/CULTURE EVENTS None

FOOD EVENTS · Attack of the Big Beers · Genuine Jazz and Wine · Cider Circus · Copper Uncorked · Colorado Burger Summit · Copper's Mac & Cheese Fest

SPORTS EVENTS & ACTIVITIES · Copper Safety Fest · WinterBike race · 10 BARREL Hella Big Air and Snow Beach · Subaru Winterfest · Copper Triangle · Mountain Pose Yoga · Red Bull Slopesoakers · Children's Hospital Courage Classic · USASA Nationals · Welcome Home Weekend and Woodward Barn Bash · Woodward WreckTangle Championships · Snowsation & Sunsation (opening & closing day)

OTHER EVENTS · Boarding for Breast Cancer · The Secret Spot Challenge

HOLIDAY EVENTS Mardi Gras St Patrick’s Day Easter · Sunsation includes World’s Largest Easter Egg Hunt Independence Day · 10 Barrel Red, White, Brews and Tunes Oktoberfest Halloween Thanksgiving Christmas Holidays · Christmas Eve Torchlight Parade & Kid's Glowstick Pageant

Review Special Events Peer Communities | Working Document | Updated 10/11/19

EVENTS IN FRISCO

VENUE INFORMATION · Summit County Community Center · Frisco Historic Park · Main Street · Frisco Bay Marina · 10 Mile Music Hall

CONCERTS & FESTIVALS · Free Concerts in the park on Main Street · Paid concerts hosted individually at 10 Mile Music Hall

2019 LINE UP INFORMATION Concerts In The Park June 20 The Copper Children $25,500 June 27 Jackie & The Racket July 11 Pandas & People July 18 Amoramora July 25 Gasoline Lollipops Aug 1 Pixie & The Partygrass Boys Aug 8 Opal Agafia & The Sweet Nothings Aug 15 Hazel Miller Band Aug 22 Cris Jacobs Band

2019 BUDGET INFO · budgeted 2019 total expenditures $13,106,573 · budgeted 2019 marketing & Events expenditures $ 1,154,561 (8.8% of overall budget) · budgeted 2019 special events funding $ TBD

Review Special Events Peer Communities | Working Document | Updated 10/11/19

FAC EVENTS None

MARKETS None

ARTS/CULTURE EVENTS · Main Street to the Rockies Art Festival · Annual Night at the Museum · Bow Wow Dog Film Fest · Kids’ Sandcastle Competition

FOOD EVENTS · Colorado BBQ Challenge · Soup Cup Classic · Frisco Fall Fest · Wassail Days · Frisco BrewSki · Fall Locals’ Party – Boats, Bloodies and Brunch

SPORTS EVENTS & ACTIVITIES · Frisco Gold Rush · The Bacon Burner 6k · 50+ Winter Games · Mountain Goat Kids Trail Running Series · Frisco Freeze Fat Bike Race · Frisco Triathlon · Bubble Gum Ski Race Series · Snowshoe for the Cure Pink Party · Run the Rockies Road Half Marathon & 10k · New Belgium Timberline Cruiser Regatta · Annual Frisco Free Family Fun Fair

OTHER EVENTS · Frisco's Founders Day · Free Lunchtime Lecture Series · Pumpkinfest · Classic Boat Show

HOLIDAY EVENTS Mardi Gras · Mardi Gras for Paws St Patrick’s Day · Frisco Kids Easter Egg Hunt Easter · Frisco Kids Easter Egg Hunt Independence Day · Frisco’s Fabulous 4th of July · Also 4th of July in February Fireworks Oktoberfest Halloween · Cemetery Tour and Zombie Ball · Trick-or-Treat on Main Street Thanksgiving · Turkey Day 5k presented by The Steadman Clinic Christmas Holidays · Frisco's Town Tree Lighting

Review Special Events Peer Communities | Working Document | Updated 10/11/19

EVENTS IN SILVERTHORNE

VENUE INFORMATION · Stage on Trailer · Silverthorne Pavilion + Lawn · Trent Park · Rainbow Park · Silverthorne Performing Arts Center

CONCERTS & FESTIVALS · First Fridays Series

2019 LINE UP INFORMATION First Fridays Aug 2 The Frisco Funk Collective followed by The Dirty Dozen Brass Band Sept 6 The Original Wailers Starring former Bob Marley & The Wailers guitarist Al Anderson

2019 BUDGET INFO · budgeted 2019 total expenditures $13,418,112 · budgeted 2019 Recreation & Culture expenditures $ 4,075,941 (30% of overall budget) · budgeted 2019 contributions youth programs, scholarships & special events $ 54,000

Review Special Events Peer Communities | Working Document | Updated 10/11/19

FAC EVENTS None

MARKETS · Holiday Bazaar

ARTS/CULTURE EVENTS · Silverthorne Fine Art Festival · Mountain Art Festivals (Breck & Silverthorne) · Monthly First Friday Events

FOOD EVENTS · Brewers Rock for Rescue

SPORTS EVENTS & ACTIVITIES · Pabst Blue Ribbon Pond Hockey Tournament · Country Western Dance · Twilight Skate at North Pond Park · Father Daughter Date Night · Kids Fishing Derby · Safe Summer Kickoff

OTHER EVENTS · Casino Night Bash · Annual Community Picnic

HOLIDAY EVENTS Mardi Gras St Patrick’s Day Easter · National Repertory Orchestra concert Independence Day Oktoberfest · In Fall: Pumpkinfest Halloween Thanksgiving Christmas Holidays

Review Special Events Peer Communities | Working Document | Updated 10/11/19

EVENTS IN DILLON

VENUE INFORMATION · Dillon Amphitheater · Dillon Marina

CONCERTS & FESTIVALS · Free Friday & Saturday night Concert Series

2019 LINE UP INFORMATION Fri & Sat night June 14 Mike Zito June 15 Shamarr Allen and the Underdawgs concerts June 21 The Long Run June 22 BoDeans $686,762 June 28 Buckstein June 29 Jenny and the Mexicats July 5 The Nacho Men July 6 Ghost Light July 12 Robert Cray Band July 13 Pato Banton & the Now Generation July 19 The National Repertory July 20 Hazell Miller Orchestra July 26 The Ghost of Paul Revere July 27 Toots & The Maytals Aug 2 The Subdudes Aug 9 Delvon Lamarr Organ Trio Aug 10 Ruthie Foster Aug 16 Bruce Hornsby & The Noisemakers Aug 23 Satellite13 w/special guest Aug 24 Vaud and the Villains Beau Thomas Aug 30 John Popper & Brothers Aug 31 Larkin Poe Keeper Sept 6 Carolyn Wonderland Sept 7 Al Di Meola Acoustic Trio Sept 13 Kizumba

2019 BUDGET INFO · budgeted 2019 total expenditures $14,258,493 · budgeted 2019 total Events expenditures $ 959,064 (6.7% of overall budget) · budgeted 2019 free town concerts expenditures $ 686,762

Review Special Events Peer Communities | Working Document | Updated 10/11/19

FAC EVENTS None

MARKETS · Dillon Farmers Market

ARTS/CULTURE EVENTS · Ice Castles · Lake Dillon Arts Festival · Fall Fest Art Festival · Movies on the Water

FOOD EVENTS · Lake Dillon Brew Festival

SPORTS EVENTS & ACTIVITIES · Dillon Open Regatta · Yoga at the Amphitheater · Yacht Rock Yoga · Adventure Van Expo · Marina Mutt Show

OTHER EVENTS · Cars and Coffee

HOLIDAY EVENTS Mardi Gras St Patrick’s Day Easter Independence Day · Fourth of July Concert Oktoberfest Halloween Thanksgiving Christmas Holidays · Lighting of Dillon · Holiday Light & Music Show

Review Special Events Peer Communities | Working Document | Updated 10/11/19 2020 TOWN OF AVON SPECIAL EVENT FUNDING & CALENDAR APPLICATION

1) PRODUCING ORGANIZATION INFORMATION: a. Business Name: Colorado Events

b. Primary Contact Person/Title: Steven Wallis - Director

c. Alternate Contact Person/Title:

d. Business Mailing Address: 2525 Arapahoe Ave, E4-720, Boulder, CO 80302

e. Business Physical Address: 938 Wagonwheel Gap Rd, Boulder CO 80302

f. Primary Contact Phone Number: 720-272-7467

g. Alternate Contact Phone Number:

h. Primary Contact Email Address: [email protected]

i. Alternate Contact Email Address:

j. If any, Event or Business Website, Facebook and/or Instagram Address:

www.coloradoevents.net www.coloradoevents.org www.handmadeincolorado.com www.artfestivalsincolorado.com www.coloradocraftfestivals.com www.facebook.com/coloradoevents.net

2) NAME OF SPECIAL EVENT: AvonXtravaganza or Avon Art Fest or Avon Art Fair or Avon Art Classic are possible alternative names for the event

3) SELECT ONE EVENT CATEGORY: o Cultural Enrichment (culinary, dance, storytelling, theatre, markets, etc.)

4) SELECT ONE BUSINESS CATEGORY: o Non-Profit (501C-4)

5) SPECIAL EVENT DESCRIPTION: Please provide a detailed description of the event, its activities and entertainment, including talent and specific genres of music, type/style of dance, theater, etc. Include in the description, the following information:

AvonXtravaganza is an enjoyable showcase of handmade art, crafts, locally made goods and live music in a beautiful mountain setting. All merchandise displayed at this juried show will be handmade and sold direct by the artist or crafter. Artists representing a wide range of media are selected to participate through a jurying process, with criteria focused on craftsmanship, originality, diversity and artistic professionalism. The proposed event date for this event is Labor Day weekend and will draw visitors to the area for this holiday weekend. The event will also feature free admission, great live music, and a free craft design area. Your whole family will have fun at this unique shopping experience coupled with the fabulous specialty shops and restaurants in Avon and all of the outstanding outdoor activities in the surrounding area.

a. Dates and times for production set-up and breakdown:

Setup - Saturday, September 5 - 8 am - 11 am

Takedown: Monday, September 7 - 5 pm - 7 pm

b. Dates and times for the event program/activities/performance:

Public Hours: Public Hours - Saturday, September 5 - 11 am – 6pm; Sunday, September 6 - 10 am - 5 pm; Monday, September 7 - 10 am - 5 pm

c. Town-owned venues are being requested: (Please reference ATTACHMENT 1)

Nottingham Park Fields or Possibilities Plaza

d. If any event activities will take place outside Town-owned venues, please explain: N/A

e. Is the event a new or existing event? New

6) EVENT OBJECTIVES AND EXPECATIONS: Explain the event objectives, outcomes, metrics, and expectations. (Please reference ATTACHMENT 2)

The goal of the event is to draw people to the town of Avon for an art experience and support artisans in Colorado. Our mission is to organize community events that increase public knowledge and appreciation for visual arts, fine crafts, and supporting local merchants, by creating opportunities that connect artists and local businesses, with the community for their mutual benefit.

This event will create a viable way for the participating artists and crafts people to grow their small businesses, generate income, and build their brand thus creating valuable business opportunities for this sector of the economy. The event will feature a vast array of independent designers that are both emerging and experienced artisans. These artisans produce original handcrafted goods from a wide

array of media including metals, paper, glass, fibers, food, fabricated objects, clay, paint, wax, gems, and more.

This event will also activate the downtown area, create culture, support small businesses, and build community thus improving the common good and general welfare of the community. Colorado Event’s purpose is produce a series of community events, in a noncommercial manner that develop and encourage interest in fine art and contemporary craft. The public that attends the event will be educated, entertained, & engaged by interacting directly with the exhibitors and by enjoying free live music from a series of great local musicians. This event will provide the community with a means for the attending public to express their interest in and support for local art and culture.

7) ATTENDANCE ESTIMATES: a. Number daily participants as paid ticket buyers: N/A – this is a free event

b. Number of daily non-ticketed (free) participants:

4000 per day

c. Number of daily registered competitors, etc.: N/A

d. Number of artists, exhibitors, vendors, etc.: 75 – 100 depending on space

e. Number of event staff (paid or volunteer, including contractors): 4

f. Total Attendance per day: 4000 +

g. Total Event Attendance (if multiple days): 12,000

h. Statement regarding estimates for percentage of local, regional, state and/or international attendees:

The event will appeal to a wide range of ages, but our target audience is families, art and craft collectors, and individuals that appreciate the value for one of a kind handcrafted items. Our target audience is people that have a college degree, are affluent, and have a disposable income. This event will appeal to local residents, but there will also be a number of visitors from across Colorado as well as from out of State. I anticipate the highest concentration of attendees coming from the Front Range, Summit and throughout Eagle County. This event will draw more visitors to the area for both day and overnight trips.

8) MARKETING & SPONSORSHIPS: a. Please provide a detailed description of the event marketing plan and indicate how the budget will support the plan, include strategy and execution details.

We will do all of our own marketing and advertising that will include print advertisements in the Vail Daily, Summit Daily and Select Front Range Newspapers. We will also hang full color posters throughout Eagle & Summit Counties. We will do email marketing campaigns to over 12,000 of our subscribers, Multiple Press releases to over 300 local and national news sources. We will also conduct an extensive online marketing campaign that will include sponsored ads on Facebook and Google, and have featured event listings on FestivalNet, City Spark, EventsinColorado, Craftmaster News, Sunshine Artist, Fairsandfestivals, Eventbrite, Colorado.com, 10Times Events, Eventful, and other online resources.

We anticipate on paying rent to use the space, we will advertise the event extensively, and we will cover all of our own operating expenses. We are also considering selecting a local nonprofit organization to be a beneficiary for a portion of the vendor fees. This year our events help raise funds for the Boulder Humane Society, The Adaptive Sports Center of Crested Butte, and the Imagine! Foundation.

b. Please explain the potential for sponsorships and media exposure. We feel that this event will attract some event sponsors and I have attached a copy of our sponsorship packet to see some of the benefits of sponsoring such an event. We will actively try to seek sponsorship for the event, but will not be dependent on that to cover operating costs.

c. Please attach your sponsorship presentation.

9) BUDGET & RETURN ON INVESTMENT/OBJECTIVES: Please provide a complete proposed 2020 event budget, including the projected breakdown of revenues (i.e. ticket sales, concession, vendor, merchandise sales, sponsorship, etc.) expenses (labor, production, operations, logistics, marketing, decoration, accommodations, etc.) and in- kind awards (trade arrangements to off-set expense, etc.). Please include the following information: a. What percent of the total event budget is the Town being asked to fund? No funding

from the town is being requested. The event will be able to generate enough operating

revenue from the participating artist’s vendor fees and possible event sponsorship.

b. Describe how requested funds from the Town will be used? N/A

c. Describe or calculate the estimated return on investment. See ATTACHMENT 3 as a sample method for ROI calculation for a multi-day festival, but it is not the required method.

Since we are not asking for Town Funding the ROI calculation does not directly apply but we do anticipate positive economic impacts from the event from sales tax generated, permitting fees, and an overall increase in consumer spending in local hotels, restaurants, retails shops and gas stations from both the participating vendors and attending public.

d. Should the Town decide not to financially support this event, will it still occur? If yes, what would be the difference in the event if it is not funded at the full request?

Yes, we are not seeking Town funding.

Please note, the event budget will be treated as a confidential work product and is not a public document except for the net income/profit shown in the budget; however, the Town reserves the right to request greater budget detail. A Non-Disclosure Agreement for the event budget will be provided if requested by the applicant prior to application submittal.

10) CASH FUNDING REQUESTS, IF ANY OR APPLICABLE: a. Cash granted by the Town of Avon for 2016, 2017, 2018, 2019: N/A

b. Projected cash funding requests for 2020, 2021, 2022: We do not anticipate Town

funding in 2020 or in the future.

11) IN-KIND REQUESTS, IF ANY OR IF APPLICABLE:

a. Please reference ATTACHMENT 4 for an estimated cost and list of in-kind services, assets, and facilities.

b. Total value of in-kind granted by the Town of Avon for 2016, 2017, 2018 and 2019: $0

c. Total projected value of in-kind funding request for 2020, 2021, 2022: $0

12) STATEMENT REGARDING SPECIAL EVENT GOALS & REVIEW CRITERIA: Please provide a statement assessing how the special event meets the Goals and Review Criteria listed in ATTACHMENT 5.

This multi day art festival / Fair / Outdoor Market / Shopping Activation fits the criteria that is of interest to the Town and CASE committee as per the 2020 RFP.

13) SIGNATURE STATEMENT: I affirm that all the information included in this application, its attachments, and its supplemental documents is true and correct to the best of my knowledge. I affirm that I have read ATTACHMENT 6 and understand Town of Avon Production Requirements.

______12/26/2020______Authorized Signatory Date

Printed Name: ______Steven Wallis__

2020 TOWN OF AVON SPECIAL EVENT FUNDING & CALENDAR APPLICATION

1) PRODUCING ORGANIZATION INFORMATION: a. Business Name: Colorado Events

b. Primary Contact Person/Title: Steven Wallis - Director

c. Alternate Contact Person/Title:

d. Business Mailing Address: 2525 Arapahoe Ave, E4-720, Boulder, CO 80302

e. Business Physical Address: 938 Wagonwheel Gap Rd, Boulder CO 80302

f. Primary Contact Phone Number: 720-272-7467

g. Alternate Contact Phone Number:

h. Primary Contact Email Address: [email protected]

i. Alternate Contact Email Address:

j. If any, Event or Business Website, Facebook and/or Instagram Address:

www.coloradoevents.net www.coloradoevents.org www.handmadeincolorado.com www.artfestivalsincolorado.com www.coloradocraftfestivals.com www.facebook.com/coloradoevents.net

2) NAME OF SPECIAL EVENT: AvonXtravaganza or Avon Art Fest or Avon Art Fair or Avon Art Classic are possible alternative names for the event

3) SELECT ONE EVENT CATEGORY: o Cultural Enrichment (culinary, dance, storytelling, theatre, markets, etc.)

4) SELECT ONE BUSINESS CATEGORY: o Non-Profit (501C-4)

a. Dates and times for production set-up and breakdown:

Setup - Saturday, September 5 - 8 am - 11 am

Takedown: Monday, September 7 - 5 pm - 7 pm

b. Dates and times for the event program/activities/performance:

Public Hours: Public Hours - Saturday, September 5 - 11 am – 6pm; Sunday, September 6 - 10 am - 5 pm; Monday, September 7 - 10 am - 5 pm

c. Town-owned venues are being requested: (Please reference ATTACHMENT 1)

Nottingham Park Fields or Possibilities Plaza

d. If any event activities will take place outside Town-owned venues, please explain: N/A

e. Is the event a new or existing event? New

6) EVENT OBJECTIVES AND EXPECATIONS: Explain the event objectives, outcomes, metrics, and expectations. (Please reference ATTACHMENT 2)

array of media including metals, paper, glass, fibers, food, fabricated objects, clay, paint, wax, gems, and more.

7) ATTENDANCE ESTIMATES: a. Number daily participants as paid ticket buyers: N/A – this is a free event

b. Number of daily non-ticketed (free) participants:

4000 per day

c. Number of daily registered competitors, etc.: N/A

d. Number of artists, exhibitors, vendors, etc.: 75 – 100 depending on space

e. Number of event staff (paid or volunteer, including contractors): 4

f. Total Attendance per day: 4000 +

g. Total Event Attendance (if multiple days): 12,000

h. Statement regarding estimates for percentage of local, regional, state and/or international attendees:

8) MARKETING & SPONSORSHIPS: a. Please provide a detailed description of the event marketing plan and indicate how the budget will support the plan, include strategy and execution details.

c. Please attach your sponsorship presentation.

from the town is being requested. The event will be able to generate enough operating

revenue from the participating artist’s vendor fees and possible event sponsorship.

b. Describe how requested funds from the Town will be used? N/A

c. Describe or calculate the estimated return on investment. See ATTACHMENT 3 as a sample method for ROI calculation for a multi-day festival, but it is not the required method.

d. Should the Town decide not to financially support this event, will it still occur? If yes, what would be the difference in the event if it is not funded at the full request?

Yes, we are not seeking Town funding.

10) CASH FUNDING REQUESTS, IF ANY OR APPLICABLE: a. Cash granted by the Town of Avon for 2016, 2017, 2018, 2019: N/A

b. Projected cash funding requests for 2020, 2021, 2022: We do not anticipate Town

funding in 2020 or in the future.

11) IN-KIND REQUESTS, IF ANY OR IF APPLICABLE:

a. Please reference ATTACHMENT 4 for an estimated cost and list of in-kind services, assets, and facilities.

b. Total value of in-kind granted by the Town of Avon for 2016, 2017, 2018 and 2019: $0

c. Total projected value of in-kind funding request for 2020, 2021, 2022: $0

12) STATEMENT REGARDING SPECIAL EVENT GOALS & REVIEW CRITERIA: Please provide a statement assessing how the special event meets the Goals and Review Criteria listed in ATTACHMENT 5.

This multi day art festival / Fair / Outdoor Market / Shopping Activation fits the criteria that is of interest to the Town and CASE committee as per the 2020 RFP.

______12/26/2020______Authorized Signatory Date

Printed Name: ______Steven Wallis__

Colorado Events

2525 Arapahoe Ave, E4-720 Boulder, CO 80302 Phone: 720-272-7467 Email: [email protected] www,Colorado-Events.com

Anticipated Economic Impacts from the proposed Labor Day Arts and Crafts Fair in Avon

Estimated Attendance: 3333 - 4000 people per day x 3 days = 10,000 to 12,000 attendees 90 – 100 participating exhibitors (Vendors)

3 Day Conservative Estimate (10,000 Total Attendees and 90 Vendors)

Hotels: Attendees: Estimate that 45% will stay in lodging = 4500 people (Based on an average of 2.5 people per hotel room) = 1,800 Rooms booked x $110 per night x 2 night average stay = $396,000

Vendors – Estimate that 90% of the 90 vendors will stay in Town lodging = 73 people x $110 per night x 3 night average stay = $24,090

Meals: We do not anticipate on having many food options at the event, so eating at restaurants in town will be what we anticipate 90% of the people will do for most meals.

9,081 People x Estimate of 4 meals eaten in town per attendee x $15 average cost of meal = $544,860

Retail Spending: We anticipate 50% of the attendees spending money in retail shops or gas stations in town during their stay.

5,045 People spending at least $20 on retail = $100,900

Vendor Sales Tax: We anticipate the average vendor to sell $2,200 of merchandise x 90 vendors = $198,000

Total Estimated Economic Impacts = $1,263,850 x 4% sales tax = $50,554

938 Wagonwheel Gap Rd, Boulder CO 80302 720-272-7467 - [email protected]

Education: Penn State University Major: Finance, Minor: Economics Graduated June 1993 with a 3.5/4.0 cumulative average, 3.7 major average Theta Chi Fraternity: Former Vice President, Treasurer, and Rush Chairman Internships with Merrill Lynch and Legg Mason

Work Experience: Colorado Events Boulder, CO 2002 – Present Director Founded and managed a non profit event production company focused on promoting community events that increase public knowledge and appreciation for the arts. Created and developed local events including artist markets and various festivals throughout Boulder, Denver and the State of Colorado. Successfully marketed the events to the participating exhibitors, sponsors and the general public. Accomplished in event management, sponsorship, marketing, public relations, and customer service. The 2018 event calendar is found on page 2 of this document.

Joe Blows Glass Boulder, CO 1996 – Present Hand blown Glass Artist Have been dedicated to pursuing the art of traditional offhand glass blowing. Owned and operated my own glass blowing studio and have blown glass in several glass studios throughout the years.

Colorado Insurance Solutions Boulder, CO 2011 – Present Insurance Agent Own and operate an insurance agency. Drawing from over 16 years of insurance experience, I have successfully built a customer base on the reputation of honesty, vast product knowledge, and a high standard for customer service. Perform a wide array of job capacities involved with managing and running a small business.

Humana Boulder, CO 2005 – 2011 Sales Representative Successfully marketed and sold various health insurance products to the general public with a focus on the senior market. Consistently exceeded sales goals and monthly objectives. Achieved success through my strong work ethic coupled with exceptional phone and organizational skills.

Liberty Mutual Boulder, CO 1997 – 2003 Insurance Agent Solicited auto, home, and life insurance to the general public. Had successfully opened over 30 affinity marketing accounts with local companies and associations, this is more than any personal sales representative has done in the history of the company at that point in time. Won several sales contests including Liberty Leaders and a prestigious rookie of the year award.

We’re excited to bring this opportunity to select sponsors that align with Colorado Events mission of elevating creative businesses. Our aim is to support locally-based companies who contribute to Colorado’s unique character no matter where they call home. Colorado Events is a conduit for businesses to reach an interested audience looking to engage with people who celebrate and represent a vibrant Colorado lifestyle. Sponsoring Colorado Events places you in a very special group of visionary companies who partner with us to engage the community and fuel the local economy. Interact with our savvy and enthusiastic audiences in an environment of inspiration, engagement and fun. Sponsorship truly does have its benefits.

About Us Colorado Events is a local nonprofit organization that has been producing high quality events since 2002. Our events create a platform for arts and handmade crafts in Colorado. We produce approximately 50 event dates a year specializing in Art Festivals, Outdoor Markets, Street Fairs, Holiday Craft Shows, and Special Events. We produce free public events in some of Colorado’s most prominent downtown and tourist locations which include Boulder, Colorado Springs, Crested Butte, Denver, Estes Park, Fort Collins, Grand Lake, Longmont, & Manitou Springs. Our mission is to organize community events that increase public knowledge and appreciation for visual arts, fine crafts, and supporting local merchants, by creating opportunities that connect artists and local businesses, with the community for their mutual benefit. These events create a viable way for the participating artists and crafts people to grow their small businesses, generate income, and build their brand thus creating valuable business opportunities for this sector of the economy. Our events feature a vast array of independent designers that are both emerging and experienced artisans. These artisans produce original handcrafted goods from a wide array of media including metals, paper, glass, fibers, food, fabricated objects, clay, paint, wax, gems, and more. Our events also activate downtown areas, create culture, support small businesses, and build community thus improving the common good and general welfare of the community. Colorado Event’s purpose is produce a series of community events, in a noncommercial manner that develop and encourage interest in fine art and contemporary craft. The public that attends the events are educated, entertained, & engaged by interacting directly with the exhibitors and by enjoying free live music from a series of great local musicians. Our events provide the community with a means for citizens to express their interest in and support for local art and culture.

Colorado Events has been: Ranked as one of the “Ten Best Summer Art Festivals in Colorado” – Westword Magazine Ranked as one of the "Top Craft Shows in Denver" - CBS News Featured in the Denver Post, Fox News Denver, Boulder Daily Camera, NBC News, Estes Park News, Fox News Colorado Springs, Boulder Weekly, 5280 Magazine, Boulder County Home & Garden Magazine, The Boulder Magazine, The Westword Denver, Denver Life Magazine and more

LET’S CREATE SOMETHING GREAT TOGETHER

720-272-SHOP(7467) [email protected]