Audience, in Context – Presented by Xandr Trust in Partnership in a Time of Change – Presented by WarnerMedia & Xandr

As the marketing and media industry has gone through a dramatic period of dynamic change during the pandemic, Beet.TV has partnered with WarnerMedia and Xandr to lead the industry in many essential conversations. The pandemic has been difficult in many ways, but it has also accelerated the advanced TV sector: The consumer move to OTT; the importance of relevant advertising; the importance of contextual advertising and navigating the post TV Upfront marketplace.

The 30 videos included eight WarnerMedia and Xandr executives. Included in the series were top media buyers from GroupM, IPG, Publicis and Omnicom. The series was heavily branded with pre- and post-rolls, banners, social interaction, email campaigns and retargeting.

Beet.TV is highly search optimized and videos will continue to be shared and watch for months to come. This report offers a summary of the videos, their views and the social/marketing impressions around the series.

While the numbers indicate a highly successful campaign, we find that conventional metrics alone don’t measure the value of Beet.TV. It is essentially a gathering place for key influencers in our industry. More akin to an exclusive “salon” or leadership event, every day there are some 1000 video views of our videos. Through our social channels and syndication, the buzz is far more extensive. The “buzz” is regularly enhanced by others covered in our videos, notably the social channels of the media agencies.

For the combined series, here are some key metrics:

– Video views on Beet.TV and its syndication channels 40,000 – Social impressions via LinkedIn and Twitter 140,000 – Social interactions via LinkedIn and Twitter 20,000 – Email marketing impressions 40,000 – Retargeting Impressions 300,000

Listed below are the links and other elements of the two series:

Landing Pages: https://www.beet.tv/category/audience-in-context-presented-by-xandr https://www.beet.tv/category/warnermedia-xandr-series-2020

List of Interviewees – Page 3 ​

Visuals – Pages 4-7 ​

Videos & Syndication – Pages 8-19 ​

Twitter Presence – Pages 20-46 ​

Retargeting – Pages 47-49 ​

2 Interviewees:

Fiona Carter, Chief Brand Officer, AT&T Catherine Sullivan, Chief Investment Officer, NA Omnicom Media Group Michal Shapira, SVP, News Content Partnerships, WarnerMedia Ad Sales Brian DeCicco, Executive Director Customer Strategy, Mindshare US Mike Law, President, Amplifi USA Dan Aversano, SVP, Ad Innovation & Programmatic Solutions, WarnerMedia Ad Sales Jeremy Cohen, VP Head of Global Content Partnerships, Publicis Groupe Austin Scott, Head of Video Market Development EMEA, Xandr Raja Rajamannar, CMO, Chief Communications Officer & President, Healthcare Business, Mastercard Vin Paolozzi, Chief Investment Officer, Kinesso Rachel Gantz, GM, Activation Solutions, Comscore Donnie Williams, EVP, Chief Digital Officer, Horizon Media Lisa Giacosa, President, Data Technology, Analytics & Insights, Spark Foundry Tina Wilson, EVP Media & Marketing Effectiveness, Nielsen Bob Liodice, CEO, ANA Jason Brown, CRO, Xandr Lauren Wetzel, Head of Strategy & Corporate Development, Xandr Adam Gerber, Global Chief Media Officer, Essence Cara Lewis, EVP, US Video Investment, Amplifi Sean Muzzy, President, North America, MatterKind Ashley Marusak, Global Lead, Sports Marketing, Cisco Sal Candela, President, Enterprise Partnerships, Omnicom Media Group Amit Chaturvedi, EVP, Product & Revenue Operations, WarnerMedia Otto Bell, Chief Creative Officer, Courageous Studios Frank Wall, SVP, Turner Sports Ad Sales Katrina Cukaj, EVP, Ad Sales Strategy, WarnerMedia

3 Visuals:

Pre/Post-Roll:

4

5 Banners (as seen on Beet.TV):

6

7 Videos For “Audience, in Context”:

Video 1: Headline: How AT&T Is Navigating Media Buying During A Pandemic: Carter Beet.tv: https://www.beet.tv/2020/05/how-att-is-navigating-media-buying-during-in-a-pandemic-carter.ht ml

Additional Syndication: LinkedIn: https://www.linkedin.com/posts/andy-plesser_how-att-is-navigating-media-buying-during-activity -6667166441982185472-9NCs AOL: https://www.aol.com/video/view/how-at-and-t-is-navigating-media-buying-during-in-a-pandemic- carter/5ebe793977cb8d1bafca2246 Youtube: https://www.youtube.com/watch?v=TX1DSrZQ10U ​ Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_lxeusdtq ​

Video 2: Headline: Getting Past the TV Upfront to an “Audience-Based World,” Omnicom’s Sullivan Beet.tv: https://www.beet.tv/2020/05/sullivan.html ​

Additional Syndication: LinkedIn: https://www.linkedin.com/posts/andy-plesser_getting-past-the-tv-upfront-to-an-audience-based- activity-6664004774020562944-z5M9 AOL: https://www.aol.com/video/view/getting-past-the-tv-upfront-to-an-audience-based-world-omnico m-s-sullivan/5eb3642577cb8d7c06a2b944 Youtube: https://www.youtube.com/watch?v=0rEAu7_WElI ​ Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_io35dbwn ​

Video 3: Headline: Courageous Studios Michal Shapira: Storytelling Needs to be” Relevant and Passionate” Beet.tv: https://www.beet.tv/2020/05/courageous-studios-michal-shapira-storytelling-needs-to-be-releva nt-and-passionate.html

Additional Syndication:

AOL: https://www.aol.com/video/view/courageous-studios-michal-shapira-storytelling-needs-to-be-rele

8 vant-and-passionate/5eb32078a2a07d7d809e87dd Youtube: https://www.youtube.com/watch?v=OMcxM0JYA5c ​ Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_5cdwf8x7 ​

Video 4: Headline: Mindshare’s Brian DeCicco: The Key Variables Impacting Audience Planning Right Now Beet.tv: https://www.beet.tv/2020/05/mindshares-brian-decicco-the-key-variables-impacting-audience-pl anning-right-now.html

Additional Syndication: LinkedIn: https://www.linkedin.com/posts/andy-plesser_mindshares-brian-decicco-the-key-variables-activit y-6663784444010217472-h48A AOL: https://www.aol.com/video/view/mindshare-s-brian-decicco-the-key-variables-impacting-audienc e-planning-right-now/5eb2b3397a627b71de862835 Youtube: https://www.youtube.com/watch?v=9APjJWN7Ruc ​ Mindshare: https://www.mindshareworld.com/usa/news/mindshare-in-the-news-4 ​ Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_7oefqyuv ​

Video 5: Headline: Amplifi’s Mike Law: ‘Reach Is a Big Story in Today’s Marketplace’ Beet.tv: https://www.beet.tv/2020/04/amplifis-mike-law-reach-is-a-big-story-in-todays-marketplace.html

Additional Syndication: LinkedIn: https://www.linkedin.com/posts/andy-plesser_amplifis-mike-law-reach-is-a-big-story-activity-666 1599350872920066-SjZP AOL: https://www.aol.com/video/view/amplifi-s-mike-law-reach-is-a-big-story-in-today-s-marketplace/5 eaabea93092ab0881637247 Youtube: https://www.youtube.com/watch?v=IhtxPsS7hy4 ​ Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_7pxs5ys9 ​

Video 6: Headline: “Embrace Agility,” WarnerMedia’s Aversano Advises Beet.tv: https://www.beet.tv/2020/04/embrace-agility-warnermedias-aversano-advises.html ​

Additional Syndication: LinkedIn:

9 https://www.linkedin.com/posts/andy-plesser_embrace-agility-warnermedias-aversano-activity-6 661250259211042818-GkPM Youtube: https://www.youtube.com/watch?v=Rx_NHKCoicE ​ Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_du8n5byo ​

Video 7: Headline: Publicis Groupe’s Cohen: Why Brands Are Better Off Without the Cookie Beet.tv: https://www.beet.tv/2020/04/publicis-groupes-cohen-why-brands-are-better-off-without-the-cooki e.html

Additional Syndication:

AOL: https://www.aol.com/video/view/publicis-groupe-s-cohen-why-brands-are-better-off-without-the-c ookie/5ea81b433092ab2cb96d6449 Youtube: https://www.youtube.com/watch?v=zux6SNMoQnk ​ One News Page: https://www.onenewspage.com/v/20200428/13014157.htm ​ Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_w6w5bhib ​

Video 8: Headline: Xandr’s Scott: ‘Creative Is Evolving to Meet the Temperament of the New Viewer’ Beet.tv: https://www.beet.tv/2020/04/xandrs-scott-creative-is-evolving-to-meet-the-temperament-of-the-n ew-viewer.html

Additional Syndication: LinkedIn: https://www.linkedin.com/posts/andy-plesser_xandrs-scott-creative-is-evolving-to-meet-activity-6 660510330004750336-lADU AOL: https://www.aol.com/video/view/xandr-s-scott-creative-is-evolving-to-meet-the-temperament-of-t he-new-viewer/5ea6c57c3092ab2cb96bc5e6 Youtube: https://www.youtube.com/watch?v=ZBR_6kOhza0 ​ Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_ejour7m7 ​ Video 9: Headline: COVID-19 Changes Everyone’s Context: Mastercard’s Rajamannar Beet.tv: https://www.beet.tv/2020/04/covid-19-changes-everyones-context-mastercards-rajamannar.html

Additional Syndication: LinkedIn: https://www.linkedin.com/posts/andy-plesser_covid-19-changes-everyones-context-mastercard-

10 activity-6659074169285681152-nDgD AOL: https://www.aol.com/video/view/covid-19-changes-everyone-s-context-mastercard-s-rajamannar /5ea1848aabddfb1fe19153dd Youtube: https://www.youtube.com/watch?v=--xGLEdlCWE ​ Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_2epp8dpf ​

Video 10: Headline: Kinesso Is Connecting Dots Between Datasets: Paolozzi Beet.tv: https://www.beet.tv/2020/04/kinesso-is-connecting-dots-between-datasets-paolozzi.html ​

Additional Syndication: LinkedIn: https://www.linkedin.com/posts/andy-plesser_kinesso-is-connecting-dots-between-datasets-acti vity-6658714734608556032-F3Tl Youtube: https://www.youtube.com/watch?v=hH11aTbLIBg ​ Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_0hbpj8b6 ​

Video 11: Headline: Context & Audiences, Targeting In Tandem: Comscore’s Gantz Beet.tv: https://www.beet.tv/2020/04/context-audiences-targeting-in-tandem-comscores-gantz.html

Additional Syndication: LinkedIn: https://www.linkedin.com/posts/andy-plesser_context-audiences-targeting-in-tandem-activity-66 58339422083260416-NgW6 Youtube: https://www.youtube.com/watch?v=pHyIM0wqq5Q ​ Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_tvza75h6 ​

Video 12: Headline: Horizon’s Williams: Helping Companies Rethink Communication During Covid-19 Beet.tv: https://www.beet.tv/2020/04/horizons-williams-helping-companies-rethink-communication-during -covid-19.html

Additional Syndication: AOL: https://www.aol.com/video/view/horizon-s-williams-helping-companies-rethink-communication-d uring-covid-19/5e9e46a26c46092cf07b0276 Youtube: https://www.youtube.com/watch?v=7KlkvJZDAdM ​ Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_g1b4ablb ​

11 Video 13: Headline: Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa Beet.tv: https://www.beet.tv/2020/04/context-data-go-hand-in-hand-spark-foundrys-giacosa.html ​

Additional Syndication: LinkedIn: https://www.linkedin.com/posts/andy-plesser_context-data-go-hand-in-hand-spark-foundry-activi ty-6656620674414583810-nvt3 Youtube: https://www.youtube.com/watch?v=bNDq_pwQQT8 ​ Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_8ozis8su ​

Video 14: Headline: Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson Beet.tv: https://www.beet.tv/2020/04/publishers-can-navigate-the-pandemic-with-context-nielsens-wilson .html

Additional Syndication: LinkedIn: https://www.linkedin.com/posts/andy-plesser_publishers-can-navigate-the-pandemic-with-activit y-6656554688755847168-wI53 AOL: https://www.aol.com/video/view/publishers-can-navigate-the-pandemic-with-context-nielsen-s-wi lson/5e984e07abddfb1a3e6bf6c2 Youtube: https://www.youtube.com/watch?v=Lhy6oK0g538 ​ Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_kiuxjxv0 ​

Video 15: Headline: Omnicom’s Sullivan: Behavioral Targeting Is the ‘Holy Grail’ Beet.tv: https://www.beet.tv/2020/04/omnicoms-sullivan-behavioral-targeting-is-the-holy-grail.html

Additional Syndication: LinkedIn: https://www.linkedin.com/posts/andy-plesser_omnicoms-sullivan-behavioral-targeting-activity-66 56177974469021696-WAwI AOL: https://www.aol.com/video/view/omnicom-s-sullivan-behavioral-targeting-is-the-holy-grail/5e96e e92c2e7f914da2f051b Youtube: https://www.youtube.com/watch?v=buCQKR96JE8 ​ Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_em4r90g1 ​

12 Video 16: Headline: Nation’s Marketers Rallying around COVID-19 Response Beet.tv: https://www.beet.tv/2020/04/liodice.html ​

Additional Syndication: LinkedIn: https://www.linkedin.com/posts/andy-plesser_nations-marketers-rallying-around-covid-activity-6 656178298269286401-d36R Youtube: https://www.youtube.com/watch?v=iCWu5ckk7Co ​ Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_v4qvwaof ​

Video 17: Headline: Personalization is Paramount During Pandemic: Xandr’s Jason Brown Beet.tv: https://www.beet.tv/2020/04/personalization.html ​

Additional Syndication: LinkedIn: https://www.linkedin.com/posts/andy-plesser_personalization-is-paramount-during-pandemic-act ivity-6655507173172367361-BrOg AOL: https://www.aol.com/video/view/personalization-is-paramount-during-crisis-xandr-s-jason-brown/ 5e9487dd77cb8d10d7269866 Youtube: https://www.youtube.com/watch?v=7HLD1nsBDvc ​

Video 18: Headline: “Not a Time to Sell: It’s a Time to Serve,” Cautions Mastercard’s Raja Rajamannar Beet.tv: https://www.beet.tv/2020/04/rajamannar.html ​

Additional Syndication: LinkedIn: https://www.linkedin.com/posts/andy-plesser_not-a-time-to-sell-its-a-time-to-serve-activity-6653 782384556691456-QFnY One News Page: https://www.onenewspage.com/video/20200408/12972506/%E2%80%9CNot-Time-to-Sell-It.ht m Youtube: https://www.youtube.com/watch?v=P-OfN18154o ​ Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_j5kap4gm ​

13

Videos For “Trust in Partnership in a Time of Change”:

Video 1: Headline: AT&T’s Fiona Carter to Marketers: ‘If We Don’t Get Inventive Now, We’re Not Going to Survive’ Beet.TV: https://www.beet.tv/2020/06/atts-fiona-carter-if-we-dont-get-inventive-now-were-not-going-to-sur vive.html

Additional Syndication: Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_v6uzxuec ​ ​ One News Page: https://www.onenewspage.com/video/20200607/13099069/AT-Fiona-Carter-If-We.htm YouTube: https://www.onenewspage.com/video/20200607/13099069/AT-Fiona-Carter-If-We.htm LinkedIn: https://www.linkedin.com/posts/andy-plesser_atts-fiona-carter-if-we-dont-get-inventive-activity-6 675801594644205569-l43N AOL: https://www.aol.com/video/view/at-and-t-s-fiona-carter-if-we-don-t-get-inventive-now-we-re-not-g oing-to-survive/5edd669bb8187a43b1e06fc0/

Video 2: Headline: Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel Beet.TV: https://www.beet.tv/2020/06/converged-insight-can-offset-viewer-decline-xandrs-wetzel.html

Additional Syndication: Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_eia8me1o ​ ​ YouTube: https://www.youtube.com/watch?v=qdaahEB-zi8 ​ Xandr: https://www.xandr.com/news/converged-insight-can-offset-viewer-decline-xandrs-wetzel/ ​ Context HQ: https://contexthq.com/event/trust-in-partnership-in-a-time-of-change-a-beet-tv-series-presented- by-warnermedia-and-xandr/ One News Page: https://www.onenewspage.com/video/20200608/13099319/Converged-Insight-Can-Offset-View er-Decline-Xandr.htm LinkedIn: https://www.linkedin.com/posts/andy-plesser_converged-insight-can-offset-viewer-decline-activit y-6675778083640885249-7Ib0 AOL: https://www.aol.com/video/view/converged-insight-can-offset-viewer-decline-xandr-s-wetzel/5ed

14 da324abddfb3e1b423969/

Video 3: Headline: Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace Beet.TV: https://www.beet.tv/2020/06/delay-upfronts-again-mastercards-rajamannar-other-cmos-urge-tra nsformation.html

Additional Syndication: Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_ygdsko5g ​ ​ LinkedIn: https://www.linkedin.com/posts/andy-plesser_delay-the-tv-upfronts-mastercards-rajamannar-acti vity-6676602810898886656-SJbE YouTube: https://www.youtube.com/watch?v=1v_XrDcjFBQ ​ ​ AOL: https://www.aol.com/video/view/delay-upfronts-again-mastercard-s-rajamannar-other-cmos-urge -transformation/5ee145df6c46096298e1d1a2/ Context HQ: https://contexthq.com/event/trust-in-partnership-in-a-time-of-change-a-beet-tv-series-presented- by-warnermedia-and-xandr/

Video 4: Headline: ‘We Need the Upfront to Move From the 20th to the 21st Century’: Essence’s Gerber Beet.TV: https://www.beet.tv/2020/06/we-need-the-upfront-to-move-from-the-20th-to-the-21st-century-ess ences-gerber.html Additional Syndication: Gerber: https://share.insider.thomsonreuters.com/link?entryId=0_vps2ulol ​ ​ YouTube: https://www.youtube.com/watch?v=AlRXUqEfO4g ​ ​ Facebook (Essence): https://www.facebook.com/permalink.php?id=61362061182&story_fbid=10158216474311183 One News Page: https://www.onenewspage.com/video/20200615/13114894/We-Need-the-Upfront-to-Move-From -the.htm AOL: https://www.aol.com/video/view/we-need-the-upfront-to-move-from-the-20th-to-the-21st-century- essence-s-gerber/5ee7cae5b8187a27c08e9b21/ LinkedIn: https://www.linkedin.com/posts/andy-plesser_we-need-the-upfront-to-move-from-the-20th-activit y-6678377252339625984-WOLr

15

Video 5: Headline: Amplifi’s Lewis Looks To Reboot Seller Relationship With Cost, Flexibility In Mind Beet.TV: https://www.beet.tv/2020/06/amplifis-lewis-looks-to-reboot-seller-relationship-with-cost-flexibility- in-mind.html

Additional Syndication: Lewis: https://share.insider.thomsonreuters.com/link?entryId=0_880lhaal ​ ​ AOL: https://www.aol.com/video/view/amplifi-s-lewis-looks-to-reboot-seller-relationship-with-cost-flexib ility-in-mind/5eea25df7a627b49f1de174b/ Context HQ: https://contexthq.com/event/trust-in-partnership-in-a-time-of-change-a-beet-tv-series-presented- by-warnermedia-and-xandr/ YouTube: https://www.youtube.com/watch?v=34B4Vnct59Y ​ ​ One News Page: https://www.onenewspage.com/v/20200617/13119307.htm ​ ​ LinkedIn: https://www.linkedin.com/posts/andy-plesser_amplifis-lewis-looks-to-reboot-seller-relationship-a ctivity-6679028914297344000-kneO

Video 6: Headline: Linear TV Will Be More Data-Driven with Addressable Ads: Matterkind’s Muzzy Beet.TV: https://www.beet.tv/2020/06/linear-tv-will-be-more-data-driven-with-addressable-ads-matterkind s-muzzy.html

Additional Syndication: Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_fk69r486 ​ ​ YouTube: https://www.youtube.com/watch?v=6Tp6m2VWl3g ​ ​ One News Page: https://www.onenewspage.com/video/20200618/13123996/Linear-TV-Will-Be-More-Data-Driven -with.htm LinkedIn: https://www.linkedin.com/posts/andy-plesser_linear-tv-will-be-more-data-driven-with-addressabl e-activity-6679434883552563202-QnrT AOL: https://www.aol.com/video/view/linear-tv-will-be-more-data-driven-with-addressable-ads-matterki nd-s-muzzy/5eeba39ea2a07d5e89912852/

Video 7: Headline: Cisco’s WebEx Swings Toward Remote TV Participation

16 Beet.TV: https://www.beet.tv/2020/06/ciscos-webex-swings-toward-remote-tv-participation.html ​

Additional Syndication: Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_3zbglnjz ​ ​ YouTube: https://www.youtube.com/watch?v=WYG4uYyiwnU ​ ​ One News Page: https://www.onenewspage.com/video/20200625/13145270/Cisco-WebEx-Swings-Toward-Remo te-TV-Participation.htm AOL: https://www.aol.com/video/view/cisco-s-webex-swings-toward-remote-tv-participation/5ef48ca97 7cb8d4fcc7a60af/ Context HQ: https://contexthq.com/event/trust-in-partnership-in-a-time-of-change-a-beet-tv-series-presented- by-warnermedia-and-xandr/ LinkedIn: https://www.linkedin.com/posts/andy-plesser_ciscos-webex-swings-toward-remote-tv-participati on-activity-6682084328203177984-N6bp

Video 8: Headline: Marketers Seek Ad Flexibility Like Digital Platforms Offer: Omnicom’s Sal Candela Beet.TV: https://www.beet.tv/2020/07/marketers-seek-ad-flexibility-like-digital-platforms-offer-omnicoms-s al-candela.html

Additional Syndication: Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_vs7c195s ​ ​ YouTube: https://www.youtube.com/watch?v=_nnX257tEbU ​ ​ Omnicom Media Group: https://www.omnicommediagroup.com/news/global-news/marketers-seek-ad-flexibility-like-digita l-platforms-offer-omgs-sal-candela/ NewsR: https://www.newsr.in/video/20200702/13166365/Marketers-Seek-Ad-Flexibility-Like-Digital-Platf orms-Offer.htm LinkedIn: https://www.linkedin.com/posts/andy-plesser_marketers-seek-ad-flexibility-like-digital-activity-66 84851418253332481-1b7c AOL: https://www.aol.com/video/view/marketers-seek-ad-flexibility-like-digital-platforms-offer-omnicom -s-sal-candela/5efdc672b8187a67127010b4/

Video 9: Headline: Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi Beet.TV:

17 https://www.beet.tv/2020/07/finding-alternate-content-context-for-advertisers-warnermedias-chat urvedi.html Additional Syndication: Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_6x3vreqb ​ ​ YouTube: https://www.youtube.com/watch?v=AU_KkgLtfsg ​ ​ Context HQ: https://contexthq.com/event/trust-in-partnership-in-a-time-of-change-a-beet-tv-series-presented- by-warnermedia-and-xandr/ One News Page: https://www.onenewspage.com/video/20200706/13174055/Finding-Alternate-Content-Context-F or-Advertisers-WarnerMedia.htm AOL: https://www.aol.com/video/view/finding-alternate-content-and-context-for-advertisers-warnermed ia-s-chaturvedi/5f026e5c40f3872c5325481a/ LinkedIn: https://www.linkedin.com/posts/andy-plesser_finding-alternate-content-context-for-advertisers-a ctivity-6685705604373237760-g1ZT

Video 10: Headline: Pandemic’s Effects on Video Production Are Likely to Last: CNN’s Otto Bell Beet.TV: https://www.beet.tv/2020/07/pandemics-effects-on-video-production-are-likely-to-last-cnns-otto- bell.html

Additional Syndication: Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_05d2hdhs ​ ​ YouTube: https://www.youtube.com/watch?v=po2ZIqiKUsA ​ ​ One News Page: https://www.onenewspage.com/video/20200707/13178109/Pandemic-Effects-on-Video-Producti on-Are-Likely.htm LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6692438974088196096/ ​ ​ AOL: https://www.aol.com/video/view/pandemic-s-effects-on-video-production-are-likely-to-last-cnn-s- otto-bell/5f0481ae7a627b58c07b9562/

Video 11: Headline: Getting Ready for Return of Live Sports: Turner’s Frank Wall Beet.TV: https://www.beet.tv/2020/07/getting-ready-for-return-of-live-sports-turners-frank-wall.html

Additional Syndication: Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_1mu3dqh7 ​ ​ LinkedIn:

18 https://www.linkedin.com/posts/andy-plesser_getting-ready-for-return-of-live-sports-activity-6687 310082302107648-ogLf

YouTube: https://www.youtube.com/watch?v=FjbpTomSsnY ​ ​ One News Page: https://www.onenewspage.com/video/20200710/13186315/Getting-Ready-for-Return-of-Live-Sp orts-Turner.htm AOL: https://www.aol.com/video/view/getting-ready-for-return-of-live-sports-turner-s-frank-wall/5f07ae 6c7a627b63ad8113ab/

Video 12: Headline: Younger Viewers Lure More Brands to CNN: WarnerMedia’s Katrina Cukaj Beet.TV: https://www.beet.tv/2020/07/younger-viewers-lure-more-brands-to-cnn-warnermedias-katrina-cu kaj.html

Additional Syndication: Reuters: https://share.insider.thomsonreuters.com/link?entryId=0_k8k6txq3 ​ ​ LinkedIn: https://www.linkedin.com/posts/andy-plesser_younger-viewers-lure-more-brands-to-cnn-activity- 6691022037495926784-rDPX AOL: https://www.aol.com/video/partner/beettv/485073381/5f15c97ba2a07d08c28805d5/ ​ ​ YouTube: https://www.youtube.com/watch?v=XRUTqW6mwfk ​ ​ LinkedIn (WarnerMedia): https://www.linkedin.com/posts/wmadsales_younger-viewers-lure-more-brands-to-cnn-activity-6 691404420153921536-2syD One News Page: https://www.onenewspage.com/video/20200720/13211072/Younger-Viewers-Lure-More-Brands -to-CNN-WarnerMedia.htm One News Page UK: https://m.onenewspage.co.uk/video/20200720/13211072/Younger-Viewers-Lure-More-Brands-t o-CNN-WarnerMedia.htm

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