The Global CMO Growth Council Team

The Global CMO Growth Council RECAP

• Activate the B4H Growth Platform Brands For Humans Summit

April 28, 2021 Our Growth Agenda

The ANA and Cannes Lions Priority established the Global CMO Data, Technology, and Growth Council in 2018 to Measurement guide the development of Infuse data excellence throughout operational business systems the industry to drive growth- organized around the 12-point focused brand and business Industry Growth Agenda decision-making built on a introduced by the ANA in 2016. foundation of outstanding Through the Growth Council, measurement practices and CMOs from top brands around marketing technology. the world have identified four global growth priorities to drive Priority sustainable business growth, Talent and Marketing and societal good, through Organization marketing. Develop, train, and elevate the modern talent pool — from Priority academia to CMOs — to enhance Brand, Creativity, and Media skills and capabilities. Energize the industry’s premier marketing assets to stimulate Priority brand and media innovation to Society and Sustainability drive growth. Leverage equality, inclusion, brand safety, and fraud reduction to turn our industry into a force for good that drives growth.

4 | From Leadership to Action: A Progress Report | Q1, 2021 NOTABLE PROGRESS: January – March 2021

MORE MORE MORE MORE CMOS STEPPING UP TO LEAD TANGIBLE OUTCOMES CMOS TAKING ACTION INDUSTRY IMPACT • 385 CMOs representing an • Industry’s first supplier diversity • 60 CMOs representing 250+ • Increasing clout of the Growth estimated 1000 brands benchmark brands have joined and/or applied Council has opened opportunities participated in Council efforts in • Industry’s first guide for Martech measures to improve cultural to work with industry stakeholders Q1 2021 procurement and implementation relevance and eliminate bias from to drive change: ads through AIMM and SeeHer. • 30% joined for the first time • Launched first CMO-led - First-ever meetings with Apple and (including Oracle, Boehringer framework for brand-growth KPIs • 32 interns have been placed at 23 industry leaders to address IDFA Ingelheim, Peloton, Heineken, companies through AEF’s MADE implications • ANA’s first Certification program L’Oreal, 1-800-Flowers, Sallie Mae, Internship program. - Common plan with primary social to develop marketer skillsets US Cellular, and Merrell) • 107 CMOs and industry leaders platforms on brand safety • Two new Growth Council working • 10% increase in industry visited university classrooms or (Facebook, YouTube, Twitter) groups of CMOs to better address stakeholders, including: Twitter, • Working with premier industry industry sectors: • 24 CMOs nominated delegates to NBCUniversal, Dentsu, and serve on practitioner work groups broadcasters to transform industry Facebook - B2B practices - Small-to-Mid-Sized Companies - Programmatic Task Force - Media Leadership Growth Council • Industry’s first RFP to investigate programmatic media transparency

Key 2021 Apr 28 Jun 23 Sep 14 Oct 4 Dates B4H Summit Cannes LIONS Summit Global Training Day ANA Growth Council Summit

5 | From Leadership to Action: A Progress Report | Q1, 2021 GROWTH PRIORITY Brand, Creativity, and Media

The craft of marketing and its connection to innovative experiences and media represents the centerpiece for growth. Global Growth Council CMOs are working to ensure that their brands stay true to their purpose and shift from B2B or B2C to B4H – “Brands for Humans”.

By improving their effectiveness in leveraging the innovative media landscape, CMOS are now building the foundation for long term business growth and brand value.

6 | From Leadership to Action: A Progress Report | Q1, 2021 Growth Council Leadership Priority: Brand, Creativity, Media Reframing the role of marketing and how it contributes We are encouraged by the progress across the four growth mandates, summarized to an organization’s business growth is foundational to below. And we are most excited to report that – after dozens of working sessions the Growth Council’s leadership agenda. and input from over 200 CMOs – we will launch the first Brands for Humans (B4H) Summit on April 28th.

MANDATE PROGRESS THROUGH MARCH 31, 2021 CMO RESOURCES Revolutionize • The Growth Council finalized its position on B4H and will share with the industry at our Brands for Register for the inaugural B4H CMO marketing as B4H Humans (B4H) Summit on April 28th. This is accompanied by a framework and set of principles for Summit on April 28, 2021: Link (Brands for Humans) all CMOs to apply B4H in their businesses • The statement will be socialized across top academics, business leaders and industry stakeholders

Elevate the • We launched a series of peer exchanges where CMOs convene to build gold standards in • Join the Growth Council CMO marketing craft creativity, innovation and insights. Sessions are in partnership with world-class SMEs from Cannes Exchange: Link LIONS, Forbes, The Harris Poll/MDC Partners, Morning Consult, Deloitte, and others. • Cannes LIONS – The Work: Link • Through March 31st, over 280 CMOs have participated. • Growth Council events: Link

Establish a common • Spring 2021: We will publish our first common framework of “Brand Growth KPIs” for CMOs and Register for the inaugural B4H CMO framework for the business executives on April 28th Summit on April 28, 2021: Link financial value of a • December 2021: We have partnered with MASB (Marketing Accountability Standards Board) to brand develop a universal methodology to determine financial value of a brand

Transform the media We have created the industry’s first “Media Leadership Growth Council” to pursue a specific agenda Nominate your Head of Media to ecosystem of marketer-led initiatives within the media industry. CMOs from the Growth Council are asked to participate as your company’s nominate their “chief media officers” to join in advance of the June 15th launch. delegate: Link

7 | From Leadership to Action: A Progress Report | Q1, 2021 BRAND, CREATIVITY, AND MEDIA | LEADERSHIP TEAM Comments from CMOs about the Global CMO CO-CHAIRS ANA PROGRAM LEADER Growth Council.

MATHILDE DELHOUME MARCEL MARCONDES MEG WUBBENHORST Global Brand Officer U.S. CMO VP, Global CMO Growth Council

“Not only am I benefitting from my involvement, but TEAM LEADERS my teams are as well.”

“Great and rich discussion. Looking forward to rolling up our sleeves and showing DEAN ARAGON NORM DE GREVE JOSH FELDMAN RICK GOMEZ MARIE GULIN-MERLE GEORGE HAMMER SY LAU CEO, Shell Brands CMO CMO EVP, CMO Global VP of Ads Chief Content Officer SEVP, Chairman, the power of B2B!” International, Global Marketing Group Marketing, VP Global Branding

“It was so real, engaging, actionable…..loved it.”

ALISON LEWIS GREG LYONS TIM MAPES RAHUL MALHOTRA IVAN POLLARD PEGGY ROE JANN SCHWARZ Chief Growth Officer Chief Marketing Chief Marketing & Head of Brand SVP, Global CMO Global Officer, Senior Director, Officer at PepsiCo Communications Strategy and Customer Experience, Global Head of The Beverages North Officer at Delta Stewardship Loyalty and New B2B Institute America Ventures

8 | From Leadership to Action: A Progress Report | Q1, 2021 BRAND, CREATIVITY, AND MEDIA | TEAM MEMBERS LEADERSHIP IN ACTION

TJ ABRAMS JOHN CROWDER CHRISTY HOSKINS JULIE PIRSCH Exos JBS USA Whirlpool Villanova Unniversity MELISSA ALLEN MARK D’ARCY JOANNA IRWIN MICHELLE PUOPOLO Tervis Tumbler Facebook Randstad USA Rockland Trust PEGGY ANG CATHERINE DAVIS JARROD JORDAN GREG REVELLE LG Electronics Feeding America Iovate Health Sciences Kohl’s GARY AUGUSTINE CHAD DONVITO ELLEN JUNGER VERCHELE ROBERTS Van Drunen Farms King’s Hawaiian Bakery Helzberg Diamonds U.S. Cellular VINCENT BAHK FRED EHLE EMILY KETCHEN AMY ROSIER Fidelity Information Systems Jockey International Lenovo Poudre Valley REA DOUWE BERGSMA DARYL EVANS JEFF KEY LAUREN SALLATA Piedmont Healthcare Great Southern Wood Preserving Atlas Roofing Panasonic COURTNEY BALLANTINI JOSH FELDMAN CHRISTI KORZEKWA AL SALTIEL Tyson Foods NBCUniversal Tractor Supply AutoZone BRIAN LANGE AMY BARZDUKAS RACHEL FERDINANDO VF Corporation MAUREEN SCHUMACHER Omnitracs Frito-Lay Global Payments KRISTY LORUSSO NOAH BRODSKY MARISSA FREEMAN Kaiser Permanente ANDREA SENGARA Wyndham Destinations Hewlett Packard Enterprise Campari America In February, the Global Growth Council MIRANDA MADAR MICHAEL BROOKS KERRIE ANN FREY Resurgens Orthopaedics JANICE TENNANT brought over 50 CMOs together for an Ferguson Enterprises Intralox Merrell LAURINE GARRITY LESLY MARBAN advance review of a custom research DAVID BRUCE Fisher Investments Intuitive Surgical SYLVIA TOENSE fielded by Morning Consult on the Major League Soccer T. Rowe Price RYAN GILLESPIE IVÁN MARKMAN power of predictive analytics. THOMAS BURKHARDT Sartori Cheese Verizon Media JEREMY TUCKER Marchion Eyewear Planet Fitness Click to download a copy of the BRENT KORTE JASON MORROS CHRIS CARRIER Ameritas Edison Properties VINOO VIJAY report. Reliance Worldwide Corporation Trust Bank LAURIE GUSTAFSON MARCEL NAHM STEPHEN CASSELL Marriott Vacations Worldwide Auntie Anne’s SUSAN VOBEJDA CIGNA The Trade Desk DIANE CENTINO SUZANNE GYLFE JASON NASH Turning Stone Resort Casino Deloitte Vista Outdoor JULIE WASHINGTON Trinity Health YUMIKO CLEVENGER-LEE LAURIE HIGGINS ALAN NUMSUWANA Nestlé Waters Villanova University FTI Consulting JEN WHELAN TO JOIN THE 3 Day Blinds DUSTIN COHN JACKIE HOOPER CHRIS OSNER-HACKETT Goldman Sachs BancorpSouth Sanofi KAREN WISH BRAND, CREATIVITY, AND Mount Sinai Health Systems JOHN COSLEY STEPHANIE HOPPE PAM PILIGIAN Microsoft Wild Alaskan Company Navy Federal Credit Union ANDREA ZARETSKY MEDIA WORKING TEAM: E*Trade DARK ZARRKIN PearleVision Luxottica Please email Meg Wubbenhorst [email protected] 9 | From Leadership to Action: A Progress Report | Q1, 2021 GROWTH PRIORITY Data, Technology, and Measurement

The cornerstone of the industry’s progress is its ability to harness data and technology for more effective decision making. Data and technology must become a foundational discipline that prevails across the entirety of an ever-complex media and measurement ecosystem.

10 | From Leadership to Action: A Progress Report | Q1, 2021 Growth Council Leadership Priority: Data, Technology, and Measurement At the direction of the Growth Council’s leadership, From this point on, the Global CMO Growth Council has direct access to the most the ANA has assembled the world’s foremost experts current, up-to-the-minute information and business implications related to the in data, technology and measurement. continued transformation of the world’s data and technology ecosystems.

MANDATE PROGRESS THROUGH MARCH 31, 2021 CMO RESOURCES Optimize investments in • We assembled the industry’s first leadership coalition of “Heads of Programmatic Media,” each Nominate your Head of programmatic media by nominated by Growth Council CMOs. We will publish their first CMO compendium May 2021. Programmatic Media to overhauling the supply chain • This unprecedented group of influential leaders represent top businesses around the world like join the Programmatic and digital ecosystem. IBM, Mastercard, Aetna, General Motors, SAP, PepciCo, Ebay, Kimberly-Clarke, Visa, and others. Media Transparency Task Force: Link • Est: 10 points in efficiency gains = $10B total combined savings for GGC

Transform digital media • Over 130 CMOs participated in a series of virtual workshops to contribute insights for two • Addressable Media ecosystem to be addressable compendiums that will help CMOs implement viable alternatives in the new age of data privacy in Compendiums for CMOs and privacy safe as industry media. These compendiums have since been distributed to over 1,200 CMOs around the world. • PRAM: Link moves to a cookie-less and • ANA continues lead role in PRAM (Partnership for Responsible Addressable Media), with regular Apple IDFA-less ecosystem. Growth Council updates

Create a robust cross-platform • ANA is assembling an industry level collaborative. Register for April 28th media measurement system • Reviewed progress with ANA Board Executive Committee in March Growth Council B4H for advertising-essential • Share with ANA Board in April Summit: Link metrics • Socialize with CMOs in Growth Council • Launch a pilot in late 2021

Lead the business and cultural • We published the industry’s first MarTech Procurement and Implementation for CMOs. It has Download the MarTech transformation that is been downloaded 1,625 times so far. Procurement resources: empowered by data and tech • Developing CMO workshops for best practice in organizational structure, capabilities and culture Link for operational agility.

11 | From Leadership to Action: A Progress Report | Q1, 2021 DATA, TECHNOLOGY, AND ANALYTICS | LEADERSHIP TEAM Comments from CMOs about the Global CMO CO-CHAIRS ANA PROGRAM LEADER Growth Council.

MICHELLE PELUSO RAJA RAJAMANNAR SMITI KUMAR Chief Customer Officer Chief Marketing and Communications VP, Global CMO Officer and President, Healthcare Growth Council “It becomes more and more necessary the more senior you become, within your own company, you TEAM LEADERS increasingly become the “only one in the room”. So, to find a peer group, support, ideas exchange, sometimes it’s necessary to ZENA ARNOLD ALYSIA BORSA DANIEL CHERRY III SUZY DEERING DAVE EDELMAN GAIL HORWOOD have options for kinship Chief Digital & Marketing EVP, Chief Marketing & General Manager Global CMO Industry Leader CMO Officer Data Officer and belonging outside your own company. Great companies will support their talent in finding that, and great orgs like ANA can help create/offer that.” DENISE KARKOS ARIEL KELMAN TAMARA ROGERS ALICIA TILLMAN DEBORAH WAHL CMO EVP, Chief Marketing Global CMO, Consumer Industry Leader Global CMO Officer Healthcare

12 | From Leadership to Action: A Progress Report | Q1, 2021 DATA, TECHNOLOGY, AND MEASUREMENT | TEAM MEMBERS LEADERSHIP IN ACTION

JANA ADAMS CHRISTINA CLARKE ELLEN JUNGER MICHELLE PUOPOLO Touchstone Energy Cooperative Wingstop Helzberg Diamonds Rockland Trust

TARA AGEN CHAD DONVITO ARIEL KELMAN JENNIFER SAENZ HP King’s Hawaiian Bakery Oracle PepsiCo

RAYMOND AHN MARC FELSON LAURA KNEBUSCH MANISH SHRIVASTAVA PGIM Securities Octave Music Group Georgia-Pacific PulteGroup

VINCENT BAHK DOMINIC FIELD JOCHEN KOEDIJK VIJAYA SINGH Fidelity Information Systems Boston Consulting ADT Security Guy Carpenter & Company

MATT BELL KERRIE ANN FREY BRENT KORTE ASHLEY THOMAS Edgewell Personal Care Intralox Ameritas LEGOLAND Florida

DOUWE BERGSMA KATE GODBOUT SUZANNE KOUNKEL JOAN KHOURY Piedmont Healthcare Scholl’s Wellness Deloitte Oppenheimer

JENIFER BERMAN MAURICE HERRERA LESYA LYSYJ DONNA VIEIRA Insider Avis Budget Group Boston Beer Sallie Mae Over 30 CMOs from around the world LYNNE BIGGAR JUDY HOFFSTEIN LESLY MARBAN SUSAN VOBEJDA joined forces in a private discussion Visa Crohn’s & Colitis Foundation Intuitive Surgical The Trade Desk with subject matter experts from ANA MONIQUE BONNER NICOLAS HOUSSIN IVÁN MARKMAN MARK WAKEFIELD and Deloitte on March 10, to share Akamai Technologies Mattel Verizon Media Ferrero USA their approaches to data privacy in a “cookieless” world. STEPHANIE BUSCEMI RODNEY HUTTON MARCEL NAHM TONY WELLS Click to download the report. Confluent Ethan Allen Interiors Auntie Anne’s USAA

JONNIE CAHILL KARI JANAVITZ JENNIFER O’DONALD ROB WHITNEY Heineken USA TE Connectivity Sallie Mae Univar Solutions

DIANE CENTENO DOUG JENSEN MICHELLE PUOPOLO DAN WILLIAMS Turning Stone Resort Estee Lauder Rockland Trust 3 Day Blinds TO JOIN THE DATA, TECHNOLOGY, AND MEASUREMENT WORKING TEAM:

Please contact Smiti Kumar [email protected] 13 | From Leadership to Action: A Progress Report | Q1, 2021 GROWTH PRIORITY Talent and Marketing Organization

The foundational elements of marketing and the marketer’s role have changed. Growth can only be sustained by talent that is increasingly capable, highly skilled, and diverse. That necessitates an “end-to-end” approach to develop outstanding talent beginning at its academic core and intelligently and systematically progressing through the senior leadership ranks.

14 | From Leadership to Action: A Progress Report | Q1, 2021 Growth Council Leadership Priority: Talent and Marketing Organization Our mission is to drive growth through increased leadership focus We are working to develop the new talent and organizational on organization development, from the initial talent pipeline workflows to drive peak performance across the existing marketing through the current marketing organization to CMO growth. talent pool as well as attract a new generation of marketers.

MANDATE PROGRESS THROUGH MARCH 31, 2021 CMO RESOURCES Achieve diversity and • The Growth Council launched a series of virtual workshops to address recruitment, development • Growth Council events inclusion in our marketing and retention of diverse talent. These sessions are being hosted by the co-chairs of the initiative – calendar: Link organizations to represent Elizabeth Rutledge (American Express) and Julia Goldin (LEGO), as well as Marc Pritchard (P&G). • ANA Educational diverse global markets • Over 200 CMOs are expected to attend the series and a summary compendium of best practices Foundation: Link will be distributed globally in May 2021. • ANA Marketing Training and Development: Link

Rescope marketing internally • Through March 31, our efforts have focused on ensuring that the entire Global CMO Growth • ANA Marketing Training to ensure that marketing Council community is aware of the available resources for capability assessment, skill and Development teams are skilled in key development and certified training. Center: Link competencies • Initial planning for a “Global Training Day” in September is now underway • ANA Marketer Committees: Link

Rescope marketing externally • We launched the 2021 Marketing and Advertising Internships. We expect unprecedented levels of ANA Educational to attract a wider base of the placements (100 interns at 75 companies). There has also been a record number of 175 Foundation: Link very best talent to the marketers visiting university classrooms. marketing industry • We are currently revisiting the “Best Jobs Ever” campaign that promotes marketing careers to college students and will update the group in April.

Develop CMOs to drive more • We have conducted 10 workshops and webinars to keep CMOs current with the latest Growth Council Events: growth information and case examples on topics that have been identified as central to their ability to Link drive more growth. A total of 153 CMOs have participated year-to-date through March 31.

15 | From Leadership to Action: A Progress Report | Q1, 2021 TALENT AND MARKETING ORGANIZATION | LEADERSHIP TEAM Comments from CMOs about the Global CMO CO-CHAIRS ANA PROGRAM LEADER Growth Council.

JULIA GOLDIN ELIZABETH RUTLEDGE SMITI KUMAR “Great session. I took Chief Product and Chief Marketing Officer VP, Global CMO Marketing Officer Growth Council copious notes. And I agree that a session on DEI metrics would be extraordinarily useful. If TEAM LEADERS “equity” is about focusing on outcomes, then metrics will be key. Count me in.”

“I’m very pleased the ANA JENNIFER FRANK COOPER III PETER DeBENEDICTIS ALICIA HATCH JABARI HEARN BREITHAUPT Chief Marketing & CMO, Middle East & CMO SVP, Marketing & is taking such purpose Industry Leader Communications Officer Africa Entertainment driven action to impact the future of our industry.”

“The CMO Exchange is a valuable peer group. I

SARAH PERSONETTE JENNY ROONEY MEREDITH VERDONE KAREN WALKER always look forward to VP, Global Client Industry Leader Chief Marketing Officer SVP, and Chief interacting with other Solutions Marketing Officer CMOs.”

16 | From Leadership to Action: A Progress Report | Q1, 2021 TALENT AND MARKETING ORGANIZATION | TEAM MEMBERS LEADERSHIP IN ACTION

MADHUR AGGARWAL NEIL GOLDEN ALAN NUMSUWAN Northwestern University FTI Consulting JENIFER BERMAN DEBORAH HANNAH STEPHEN PALACIOS Insider Inc Shoe Carnival Bush Brothers TODD BREZLER IVÁN MARKHAM KRISSY RADEK Mitsubishi Power Verizon Media Life Fitness KEVIN BRIODY DEBORAH YEH ANDREA SENGARA Center for Creative Leadership Sephora Campari America CHRISTINA CLARKE Julia Goldin, Chief Product and Marketing CHARLENE ZAPPA NANCY SHERR Officer at The LEGO Group and Elizabeth Wingstop The J.M. Smucker Company 1st Franklin Financial Rutledge, CMO at American Express led a group of 30 Global Growth Council CMOs JOHN COSLEY in a candid discussion and insight RONALEE ZARATE-BAYANI DARIYA SMAILOVA exchange on how to successfully Microsoft Corporation Los Angeles Rams Vendo implement systems and processes that enable optimized recruiting of diverse KRISTY CUNNINHAM TOM MARRIOTT CRAIG STACEY entry-level candidates; as well as how to Bright Horizons Family circumvent internal barriers or challenges. Deloitte Consulting For recruiting resources, click here. Solutions AMANDA STEWARD CHRIS MOLONEY Athene USA MATHILDE DELHOUME- Chameleon Collective DEBROU RAFAEL SULIT LVMH Holding Group LORI NITSCHKE Anterix TO JOIN THE Global Association of Risk Professionals TALENT & MARKETING MARK WAKEFIELD DORI FERN ORGANIZATION WORKING TEAM: Neustar Ferrero USA Please contact Smiti Kumar [email protected] 17 | From Leadership to Action: A Progress Report | Q1, 2021 GROWTH PRIORITY Society and Sustainability

Brands must become a force for good and a force for growth through action – individually at our companies, and together as a CMO community. The top priority is to use marketing to promote equity and inclusion to achieve a better world for humanity and drive more growth and value for business.

18 | From Leadership to Action: A Progress Report | Q1, 2021 Growth Council Leadership Priority: Society and Sustainability Brands must become a force for good and a force for The top priority is to use marketing to promote equality and inclusion to achieve growth through action – individually at our companies, a better world for humanity and drive more growth and value for business. and together as a CMO community.

MANDATE PROGRESS THROUGH MARCH 31, 2021 CMO RESOURCES Achieve equal representation In partnership with the Talent & Marketing Organization CMO Working Team, we launched a DEI • 5/13 Supply Chain CMO in media and creative supply CMO series to address challenges across the entire ecosystem: Working Session: Link chain (50% gender equality / • March 18 - Hiring Diverse Candidates; April 15 - Creating an Inclusive Culture; May 13 – • Resources from CMO DEI 40% multicultural diversity) Managing Diversity in Your Supply Chain series: Link Eliminate systemic investment • Feb 2021 – released an updated list of 221 “Certified Diverse Suppliers”, • Certified Diverse inequalities in the media and Suppliers: Link • March 2021 - published a list of “Suppliers Serving Predominately Multicultural and Diverse creative supply chain Audiences for Marketing and Advertising, Non-Minority Owned and/or Non-Minority Certified”, • Certified Diverse Suppliers in partnership with AIMM Spreadsheet: Link • Supplier directory: Link Eliminate bias and racism by • Jan 2021 – held CMO Working Session on “How to Measure and Improve Cultural Impact of • AIMM/Kellogg accurately portraying all Advertising” featuring AIMM and Gail Horwood, CMO at Kellogg North America Presentation: Link humanity in advertising, • Feb 2021 – created Diversity & Inclusion Measurement Matrix to provide options for measuring • CIIM (AIMM): Link content and media diverse segments across gender, race/ethnicity, ability, sexual preference, age, body size. • GEM (SeeHer): Link Eliminate hateful and harmful • Jan 2021 – ANA’s Board of Directors and GARM (Global Alliance for Responsible Media) met with • Global Alliance for content online Facebook, YouTube and Twitter to accelerate efforts to eliminate hate speech and Responsible Media misinformation from the advertiser-funded platforms. (GARM): Link • Q1 2021 - integrating a new ANA initiative, #EngageResponsibly, which is an open-source • Engage Responsibly: Link movement that empowers consumers, brands and social media platforms to take action to prevent the spread of hate speech online.

19 | From Leadership to Action: A Progress Report | Q1, 2021 SOCIETY & SUSTAINABILITY| LEADERSHIP TEAM Comments from CMOs about the Global CMO CO-CHAIRS ANA PROGRAM LEADER Growth Council.

MARC PRITCHARD MEG WUBBENHORST Chief Brand Officer VP, Global CMO Growth Council “Excellent discussion and insights! Thank you all!”

TEAM LEADERS “All the follow-up with CMO initiatives is so tight. Nothing irritates me more than “initiatives” that are just useless words brought up three times a year. ALICIA ENCISO PAUL ALEXANDER LINDA BOFF LYNNE BIGGAR BOUTROS BOUTROS MELISSA BROTZ Chief Marketing Officer Chief Marketing and CMO Chief Marketing & Divisional SVP Chief Marketing & Really good work. This has Communications Officer Communications Officer Communications Officer been AWESOME.”

“Very much appreciated the larger discussion. It was quite informative. Kudos to the Growth Council for LUIS DI COMO ANTONIO LUCIO Manoj Raghunandanan STEPHAN LOERKE KATIE WILLIAMS JOSH LINE EVP, Global Media Executive Fellow Global President Self Chief Executive Officer Chief Marketing Officer EVP, Chief Brand Officer making it happen.” Care OTC/Office of Marketing Value

20 | From Leadership to Action: A Progress Report | Q1, 2021 SOCIETY & SUSTAINABILITY | TEAM MEMBERS LEADERSHIP IN ACTION

TARA AGEN MATHILDE DELHOUME IVAN MARKMAN HP LVMH Verizon Media

IWONA ALTER AMY FULLER JENNIFER MATHISSEN The Habit Restaurants Accenture Santander Bank

EMILY BAVARO LORRAINE HALE JUSTIN REINKE Newell Brands Bimbo Bakeries USA TruGreen

DOUWE BERGSMA JEREMY HARPER MANOS SPANOS Piedmont Healthcare Spectrum Health Free Agent

Over 50 CMOs attended an Executive Forum JENIFER BERMAN SOYOUNG KANG KARIN TIMPONE featuring AIMM and Gail Horwood from Kellogg North America to discuss how to measure and Insider eos Marriott International improve cultural impact through CIIM.

LYNNE BIGGAR CARRIE LAFERLE JANE WAKELY Visa SMU – Temerlin Advertising Institute MARS Petcare US, Inc. TO JOIN THE MICHAEL BROOKS JASON LEVINE KYRA WHITTEN Ferguson SABRA Flex SOCIETY & SUSTAINABILITY WORKING TEAM: EMILY CALLAHAN ANITA LISKEY DEBORAH YEH St. Jude’s Children’s Research Hospital CME Group, Inc. Sephora Please email TIM MAPES Meg Wubbenhorst Delta [email protected]

21 | From Leadership to Action: A Progress Report | Q1, 2021 2 NEW WORKING TEAMS

SMALL TO MID-SIZED COMPANIES (SMC) B2B

Focused on fostering peer-to-peer discussion around Dedicated to the opportunities and essential building blocks that CMOs from small to mid- challenges faced by B2B-driven organizations. sized companies require to drive growth today CO-CHAIRS CO-CHAIRS • Kerrie Ann Frey, Intralox • Jann Schwarz, LinkedIN • Amy Gath, Formica Corporation • Dean Aragon, Shell Brands International AG • Soyoung Kang eos Products • Jason Levine, Sabra Dipping Company LEADERS • Jason Morros, Edison Properties • Kristen Allegri Williams, Optimizely • Lynn Pina, GeoBlue • Toni Clayton-Hine, Ernst & Young • Matt Preschern, Forcepoint • Kathy Seegebrech, UL • Victoria Morrissey, Caterpillar • Michael Betz, McKinsey & Company • Sumit Virmani, Infosys

TO JOIN THE SMC WORKING TEAM: TO JOIN THE B2B WORKING TEAM: Please email Smiti Kumar [email protected] Please email Meg Wubbenhorst [email protected]

22 | From Leadership to Action: A Progress Report | Q1, 2021 The Work Continues: The Global CMO Growth Council Team Schedule Your Executive Briefing Today BOB NICK PHILIP THOMAS LIODICE PRIMOLA President, Ascential We are scheduling one-on-one Executive Briefing CEO EVP Marketing Division / Planning Sessions with CMOs. These thirty-minute Chairman, Cannes sessions will ensure that you are connected to the Lions International work-streams and resources that best align with your Festival of Creativity / growth priorities and can accelerate your progress. SMITI MEG Chair, The Media Trust KUMAR WUBBENHORST Click here to schedule your one-to-one brief now. VP, Program VP, Program SIMON COOK Lead Lead Managing Director of Cannes Lions

THE GROWTH COUNCIL CMO EXCHANGE VIVIAN ROCHELLE • Click here to request to join. FROUXIDES CARTER-WILSON VP, Program Content & Digital FIORENZA PLINIO Management Marketing Global Head of CMO RESOURCES Creative Excellence • Click here to find the resources you need to act now. BOB CMO EVENTS TRAINO • Click here to view our full calendar of CMO events. Marketing