The ANA’S AIMM Takes a Stand Against Hate and Violence Targeting the Asian, Asian American and Pacific Islander (AAPI) Community

Since the COVID-19 pandemic began, we’ve sadly witnessed how acts of hate and violence against Asians and Asian Americans have increased in the U.S. These incidents and the killings in Georgia on March 16 are alarming and completely reprehensible. The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) stands with the AAPI community and condemns all forms of hate, violence, and hate crimes. In doing so, we are bringing marketers and industry leaders together to denounce anti-Asian racism through allyship and solidarity.

No one should be scared, traumatized, or live afraid of verbal or physical violence. At AIMM, we strongly believe that every person — regardless of gender, race, ethnicity, sexual orientation, identity, expression, ability, religion, age, culture, or immigration status — should be entitled to equal human rights, support, understanding, respect, and consideration. Every person should feel safe in their homes, in their workplaces, and on our streets. Yet, according to Stop AAPI Hate, there have been over 3,800 hate incidents and crimes against Asians and Asian Americans since the pandemic started and 500 hate incidents and crimes this year alone. These facts are incredibly concerning, especially when the majority of the victims have been women and the elderly, as they are perceived as being most vulnerable. AIMM agrees with President Joe Biden: “It’s wrong, it’s un-American, and it must stop.”

As industry leaders, we are prepared to speak up against hate, and to stand up against it as well. Last June, AIMM members pledged to “commit to unflinchingly examining our own history and current practices to shine a light on systemic and institutional biases that exist within our industry.” In doing so, AIMM continues to encourage our members to be agents of change and do everything in our individual and collective power to end hate incidents and systemic racism and to work toward equality and justice. As an alliance, we commit to inform, educate, engage, and invest by driving actions to advance justice and support for the AAPI community:

We condemn all forms of hate and violence in our communities. We will promote solidarity among all Americans to #StopAsianHate.

We will acknowledge and celebrate Asian Americans as strong contributors to our nation and accurately portray and fully represent them in ads and programming.

We will work with our Employee Resource/Affinity Groups to create safe spaces for mutual exchange where all employees can actively listen, gather feedback, and provide support.

We will cultivate and share resources to support the awareness and education of the history of the Asian American experience and celebrate their ongoing contributions to the U.S.

We will invest in, promote, and amplify Asian and communities as part of our efforts to address systemic racial inequities.

We will share a list of anti-Asian-violence resources, and support nonprofits and community groups that are helping keep Asian communities safe.

We commit to not staying silent. Any act of hate against an Asian, Asian American or Pacific Islander is an act of hate against an American, against our industry, and against our country. It’s time for all of us to take a stand. No person should be invisible in our society. No group should be targeted through acts of bias, racism, hate, or violence.

We will follow through with these commitments, inspire others to effect change, and share the impact that we’ve had so that we can come together in celebration during AAPI Heritage Month in the U.S. this coming May.

As we move forward, it’s time for all of us to unite against hate. It’s time to #SeeALL. SCAN TO LEARN MORE

MARC PRITCHARD BOB LIODICE JOHN DILLON ALICIA ENCISO PAUL ALEXANDER MICHAEL LACORAZZA LISETTE ARSUAGA GILBERT DÁVILA Chief Officer, CEO, Association of Chief Brand Officer , Chief Marketing & EVP, Chief Marketing Officer, Co-President, Co-President, Procter & Gamble and National Advertisers and & EVP, Denny’s and Nestlé and AIMM Vice-Chair Communications Officer, Wells Fargo and AIMM DMI-Consulting and DMI-Consulting and ANA Board Chair AIMM Co-Chair AIMM Co-Chair Eastern Bank and Founding Chair AIMM Co-Founder AIMM Co-Founder AIMM Vice-Chair

CARLOS SANTIAGO MARTHA BOUDREAU EMILY CALLAHAN MAURICE COOPER SARAH KATE ELLIS TARIQ HASSAN GAIL HORWOOD ELLIOT LUM President, SSG and EVP & Chief Communications Chief Marketing & Experience SVP, Marketing, Target President & CEO, GLAAD Chief Marketing Officer, Chief Marketing Officer, EVP, Growth and Community, AIMM Co-Founder & Marketing Officer, Officer, ALSAC and and AIMM Board Member and AIMM Board Member Petco and AIMM North America, Kellogg’s Assoc. of National Advertisers AARP and AIMM Board Member AIMM Board Member Board Member and AIMM Board Member and AIMM Board Member

MARCEL MARCONDES ALEXANDRA MOREHOUSE IVAN POLLARD DIEGO SCOTTI LISA SHERMAN SHERINA SMITH SHANNON WATKINS DEBORAH YEH Chief Marketing Officer, Chief Marketing Officer, SVP & Global CMO, Executive & Chief President and CEO, VP, Head of Marketing, SVP of Brand and Chief Marketing Officer, Anheuser-Busch and AIMM Banner Health and AIMM Board General Mills and Marketing Officer, Verizon and Ad Council and AIMM American Family Insurance Creative Services, Aflac Sephora Americas and Board Member Member AIMM Board Member AIMM Board Member Board Member and AIMM Board Member and AIMM Board Member AIMM Board Member

CARLOS ALCÁZAR CLAIRE BABINEAUX-FONTENOT WALTER BOZA KARENA BRESLIN MELISSA BROTZ DONNIE BROXSON ALANA BURNS JEFF CHARNEY Co-Founder, , President - , Senior Vice President, Chief Marketing & Chief Executive Officer, Chief Marketing Officer, Chief Marketing Officer, Culture ONE World Feeding America Captura Group Digital & Media, Communications Officer, Acento & Southern New Hampshire Progressive Insurance Constellation Inc. Abbott University

SEAN CUNNINGHAM SUZY DEERING GONZALO DEL FA BILL DUGGAN CAROLYN EVERSON DAISY EXPÓSITO-ULLA MARINA FILIPPELLI MORGAN FLATLEY President & CEO, Chief Marketing Officer, President, Group EVP, Association of Vice President, Chairman/CEO, Chief Executive Officer, SVP - Chief Marketing Video Bureau Ford Motor Company Group M National Advertisers Global Group, d expósito & Partners Orci Advertising and Digital Customer Facebook Experience Officer, McDonald’s USA

PAMELA FORBUS GISELLA FU-RIPP TISH GALINDO JOHN GALLEGOS JILLIAN GIBBS LILI HALL SHELLEY HAUS TIYALE HAYES SVP, Chief Marketing Officer, VP of Sales & CEO/Founder, CEO, Founder & Global CEO, President/CEO, Chief Marketing Officer, SVP, Brand Strategy Pernod-Ricard Strategic , The 360 Agency United Collective APR (Advertising Production KNOCK inc Ulta Beauty & Marketing, LATV Resources) BET Networks

TERRANCE IRIZARRY JEFF JARRETT CLARY LEFFEL JASON LEVINE HOWARD LICHTMAN ALEX LOPEZ NEGRETE KARLA LUCIA GREG LYONS Chief Inclusive Diversity Officer, Chief Marketing Officer, Director of Integrated Chief Marketing Officer, Partner & Co-Founder, President and CEO, , SVP & Chief Marketing Danone North America North America, Marketing Strategy, Sabra Ethnicity Matters Lopez Negrete Communications AIMM Officer, PepsiCo Beverages Bayer Consumer Health CarMax North America

CARLOS MARTINEZ KEVIN MCGURN JOE MIN LAURA MOLEN MONIQUE NELSON DEVIN O’LOUGHLIN JOHN OSBORN JESSICA OZREK President, President, Sales & Executive Director, President, Advertising Chair & Chief Executive Global Chief Diversity, Equity Chief Executive Officer, Chief Executive Officer, Conill Distribution, Vevo Intertrend Sales and Partnerships, Officer, Uniworld Group & Inclusion & Communications OMD, USA Elysian Staffing NBCUniversal Officer, RAPP

GIANCARLO PACHECO ALBERTO ‘BANANO’ PARDO JENNIFER L. PAYNE JORGE A. PLASENCIA ISABEL RAFFERTY STEPHANE RINDERKNECH MAYRA RIVERA TONY ROGERS Founder & CEO, Founder & Chief Executive Diversity, Equity & Co-Founder, Founder & CEO, President & CEO, Chief Marketing Officer, Chief Member Officer, Plan C Agency Officer, Adsmovil Inclusion Lead, Chairman & CEO, Canela Media L’Oreal USA USAA Sam’s Club TBWA/Chiat/Day Republica Havas

W. JASON ROSARIO ELIZABETH RUTLEDGE GEOFF SCHILLER STEVE SIRICH TODD SIWAK INGRID SMART NITA SONG DONNA SPECIALE Chief Diversity, Equity, Chief Marketing Officer, CRO, GM of Marketing, Chief Executive Officer, President, CEO President & Chief President of Advertising and & Inclusion Officer, American Express Group Nine Media Microsoft Advertising Ferrara Casanova McCann Momentum Officer, Sales & Marketing, BBDO Worldwide IW Group Univision

AKI SPICER MARCELA TABARES LISA TORRES MATT TUMMINELLO LORRAINE TWOHILL JOSÉ E. VÉLEZ-SILVA AARON WALTON TIM WANG , SVP, Research & President, Multicultural Practice, President, Chief Marketing Officer, Vice President, Multicultural Chief Executive Officer, Founder & Principal, Leo Burnett Chicago Strategic Insights, Publicis Media Target 10 Google Brand Marketing IMC, Walton Isaacson TDW+Co A+E Networks Comcast

REGGIE WARE MARK WEINSTEIN BETH WOOD Chief Executive Officer, Global Head of SVP, Chief Marketing Officer, BlackDoctor.Org Marketing & Loyalty, Principal Financial Group Hilton

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