Credit Suisse was there from the start to help Tony Fernandes realise his dream of creating an Asian low cost airline so that “now everyone can fly.”

Client: AirAsia – airline.

Keywords: , ASEAN, Asia, Low Cost Airline, Airline, Growth, Relationship, Belief.

Relationship overview: Credit Suisse and AirAsia have worked together for more than 10 years. Credit Suisse initially arranged the first capital raise of $30m for AirAsia and over time has worked with them to finance their rapid growth through various capital market transactions as well as debt financing, commodity derivatives and other advisory roles. The relationship developed because Credit Suisse believed in AirAsia and its leadership team from the outset – over the years they have stuck by them through the good times and the challenges to help the business achieve its remarkable growth.

Key Task(s): Relationship – putting the client first and bringing all the resources of the firm to address the client’s needs. Credit Suisse was there from the early stages of AirAsia, and have remained firmly by its side throughout.

This commitment has proved important to the client, as Credit Suisse has become a trusted partner and been able to partner with the client in developing appropriate solutions to help finance the growth of AirAsia to become one of the most respected low cost carriers in the world.

Production_FP:CREDIT_SUISSE:Artworks:91127 Case Studies Template Air Asia:91127 design:91127 Air Asia casestudy 297x210 02.indd Repro File •• Publication Air Asia Casestudy Production Manager Creative Director Last saved: 08.10.13 15:45:26 Proof Reader Account Manager Size: 297x210mm Page 1 of 2 Designer Account Director Proof 1 Operator ian Art Director Copywriter LoRes – LAYOUT - NOT ready for publication Format InDesign CS6 ©Havas Worldwide London, Cupola House, 15 Alfred Place London WC1E 7EB. (0)20 7240 4111 Credit Suisse was there from the start to help Tony Fernandes realise his dream of creating an Asian low cost airline so that “now everyone can fly.”

Role: Credit Suisse leveraged its deep presence in ASEAN to help AirAsia build its business and, through teamwork across the firm, brought product expertise to provide optimal solutions, as well as advising AirAsia to close positions that would have hurt them financially.

AirAsia found a partner in Credit Suisse whose entrepreneurial culture matched their own – and the trust that developed has allowed each of the businesses to flourish with mutual benefit.

Results: Since pioneering the low-cost carrier model in ASEAN in 2001, AirAsia has grown from a Malaysian domestic airline to the largest low-cost carrier in Asia in terms of fleet size and number of passengers carried.

Market View: AirAsia is now an ASEAN champion with global recognition. It has won multiple awards such as the World’s Best Low Cost Airline and AsiaMoney’s Best Managed Company and Tony Fernandes has developed into a globally respected business icon.

Future: Credit Suisse and the AirAsia leadership team continue to evolve their relationship from Low Cost carriers in ASEAN to the rest of Asia, and through AirAsia X to destinations further afield. Similarly, as their business diversifies to Caterham, QPR, F1, Tune and other interests, Credit Suisse continues to work closely with them to see these dreams be realised.

Production_FP:CREDIT_SUISSE:Artworks:91127 Case Studies Template Air Asia:91127 design:91127 Air Asia casestudy 297x210 02.indd Repro File •• Publication Air Asia Casestudy Production Manager Creative Director Last saved: 08.10.13 15:45:26 Proof Reader Account Manager Size: 297x210mm Page 2 of 2 Designer Account Director Proof 1 Operator ian Art Director Copywriter LoRes – LAYOUT - NOT ready for publication Format InDesign CS6 ©Havas Worldwide London, Cupola House, 15 Alfred Place London WC1E 7EB. (0)20 7240 4111