Chief Brand Officer As Chief Brand Officer At

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Maryellen Torres Chief Brand Officer As Chief Brand Officer at Front Burner, Maryellen Torres drives brand strategy for Front Burner concepts. She provides clearly defined strategic direction and consistent representation of the company’s brands through leadership and guidance in the areas of brand direction, consumer research, digital strategy, creative vision and services, local marketing efforts and communications programs. Front Burner is a franchise management company headquartered in Tampa, Florida. It is affiliated with dynamic and niche-specific brands including The Melting Pot, the premier fondue restaurant franchise with 125 restaurants in the U.S., Canada, Mexico, Saudi Arabia and the United Arab Emirates, and has over 10 locations in development internationally. Torres is an accomplished strategic marketer, brand builder and corporate strategist with more than 20 years of experience in consumer products industries. Prior to joining Front Burner Brands in 2014, she served as vice president of global marketing for Ashley Furniture Industries and her experience also includes strategic marketing, brand development and management consulting with prestigious companies including The Walt Disney Company, The TJX Companies, Andersen Consulting and Booz Allen Hamilton. A graduate of the University of Michigan, Torres earned her master of business administration in strategic brand management and corporate strategy. She also holds a bachelor’s degree in industrial and labor relations with a minor in brand marketing. Torres was honored as one of Advertising Age’s 2008 “Women to Watch” for innovative branding and marketing programs. Maryellen has been married for more than 20 years to her husband Ward, and they have two children, Jackson and Isa. .

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Notice of Change of Representative Directors
October 30, 2020 Shiseido Company, Limited Notice of Change of Representative Directors Shiseido Company, Limited (the “Company”) hereby announces that it has decided to implement a change in its Representative Directors at the Board of Directors meeting held on October 29, as detailed below. 1. Name and Title of Retiring Representative Director Name: Yoichi Shimatani Current Title: Representative Director, Executive Vice President New Title: Director 2. Name and Title of Newly Appointed Representative Director Name: Yukari Suzuki Current Title: Director, Executive Corporate Officer New Title: Representative Director, Executive Corporate Officer 3. Reasons for the Change The Company sets an upper age limit per position for corporate officers based on its internal rules. In accordance with this basic principle, Yoichi Shimatani will retire from the position of Executive Vice President as of December 31, 2020, and as a result, he will also retire as Representative Director on the same date. Yukari Suzuki, who will newly assume the office of Representative Director as from January 1, 2021, has built a long career at the Company and possesses a vast experience mainly in fields of marketing and brand development. She has also led the global growth of Clé de Peau Beauté, one of the Company’s representative brands. Given her remarkable achievements in nurturing prestige brands, key contributors to corporate performance, Ms. Suzuki is expected to successfully drive the growth of the business while assisting the management overall. Furthermore, the Company recognizes the need to promote diversity among its management, and thus has decided to appoint Ms. Suzuki to the new position. As a result, the Company will maintain two representative directors.
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Nov. 5, 2018 Changes Among Directors, Audit
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Notice Concerning Change in Organizational Structure with Regard to Corporate Value Enhancement Initiatives and Change in Directors
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New Management System of Executive Officers -Accelerating Diversity in Management System
(Translation) November 10, 2020 Dear Sirs and Madams, Name of Company: Shiseido Company, Limited Name of Representative: Masahiko Uotani President and CEO (Representative Director) (Code No. 4911; The First Section of the Tokyo Stock Exchange) Contact: Harumoto Kitagawa Vice President Investor Relations Department (Tel: +81 3 3572 5111) New Management System of Executive Officers -Accelerating diversity in management system- Shiseido Company, Limited (“the Company”) hereby announces that the Company will introduce new management system of executive officers as described below, which will bear the responsibility for the execution of company-wide management, based on the consideration of the Nomination Advisory Committee and the decision of the Board of Directors. Note 1. New Management System of Executive Officers Under the medium-term strategy “VISION 2020”, the Company launched a global matrix organization in 2016, which cross-matches six regions with brand categories and allows respective regional headquarters their own responsibilities and authority. Since then, the Company has realized global business growth by promoting a diversity management where various personnel are able to play an active role. The Company will accelerate the structural transformation and reform of global business aiming at stronger profitability under the new medium-term strategy “WIN 2023” starting from 2021. In line with the strategy, the Company will introduce new management system of executive officers, including the current corporate officers, in which officers bear responsibility for the company-wide business execution, and appropriate members will be assigned regardless of gender, nationality or organizational boundaries. With diverse values and ideas, the Company will accelerate its achievement of “WIN 2023” and realization of its long-term vision to “Be a Global Winner with Our Heritage”.
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