TH 9 ANNUAL SF/BAY AREA MARCH 23-24, 2019 SANTA CLARA CONVENTION CENTER WWW.TRAVELSHOWS.COM
RESULTS - EVENT SUMMARY
/TravelandAdventureShow @TravAdventure @TravAdventure 2019 SF/BAY AREA TRAVEL & ADVENTURE SHOW
Date: March 23-24, 2019 Venue: Santa Clara Convention Center Location: 1201 South Figueroa Street Los Angeles, CA 90015 Hall: South Halls GHJ - 236,000 sq. ft. THANK YOU TO OUR SPONSORS
MAJOR SPONSORS: SUPPORTING SPONSORS:
CONTRIBUTING SPONSOR: FEATURED DESTINATION & PHOTO BOOTH SPONSOR: PRIZE DRAWING BOOTH SPONSOR:
FAM-TAS PROGRAM SPONSORS: VIRTUAL REALITY GLOBAL BEATS STAGE SPONSOR: ACTIVITY SPONSOR:
PASSPORT & GLOBAL ENTRY ACCEPTANCE PROGRAM: OFFICIAL PR PARTNER: PRODUCED BY:
TRAVEL INDUSTRY PARTNERS: ATTENDANCE SUMMARY 2019 2018 TOTAL ATTENDANCE: 22,578 21,312 TRAVEL TRADE: 1,823 1,537 TRAVEL AGENTS: 567 512 PRESS: 82 81
HOUSEHOLD INCOME (HHI) ATTENDEE GENDER
69% Earn Over $100,000 (47% Earn over $150k)
$250k+ 21% 48% 52% $150k - $250k 26%
$100k - $150k 22%
$75k - $100k 17%
$50k - $75k 11 %
<$50k 3%
ATTENDEE AGE 2019 TRAVEL EXPENDITURE 2019
74% in Peak Earning Years 35-65 2018 71% Spend Over $5,000 on Travel 2018 +13% over 2018
30% 30%
25% 25%
20% 20%
15% 15%
10% 10%
5% 5%
< $2,000 $2k- $2.5k - $5k - $10k+ 18 -24 25-34 35-44 45-54 55-65 65+ $2.5k $5k $10K
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM HEADLINE SPEAKERS & STAGES
In 2019, the 9th annual San Francisco/Bay Area Keynote Speakers Included: Travel & Adventure Show provided new, updated content and speakers to engage attendees. RICK STEVES The Travel Theater, where attendees go for Travel Writer, inspiration and advice from travel celebrities, Host of Rick Steves’ welcomed Rick Steves, Peter Greenberg, Patricia Europe and Travel with Rick Steves Schultz, and Cheryl Strayed.
At the Destination Theater featured 15 sessions CHERYL STRAYED spanning both show days provided educational Author of the workshops based on specific destinations. New York Times Bestselling memoir Wild On the Savvy Traveler Theater, attendees enjoyed 11 sessions dedicated to providing actionable PATRICIA SCHULTZ advice on how to travel safer, better, and more efficient. From packing tips and solo travel advice, Bestselling Author of 1,000 Places to See to budget tips and travel photography, Travel & Before You Die and Adventure Show consumers packed the theater 1,000 Places to See in The USA & Canada each day. Before You Die
For those attendees searching for cultural PETER GREENBERG experiences, the Global Beats Stage provided just Emmy Award-Winning that. With over 20 performances on the Global Investigative Reporter Beats Stage, attendees got a taste of faraway and Producer and CBS News Travel Editor cultures from around the globe.
JOHNNY JET In addition to meeting with our vendors, attendees engaged in activities such as: Editor-In-Chief, JohnnyJet.com + Travel Theater + Destination Theater + Savvy Traveler Theater + Global Beats Theater + Arizona Photo Booth + Taste of Arizona + Virtual Reality Activity Pavilion Yosemite
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM PROMOTION SUMMARY
For the 2019 Travel Show Season, the Marketing Team was tasked with not only increasing attendance, but also increasing the quality of attendees who walked through the show doors.
Great Vacations Start Here Broadcast Television: Find Yours At America’s Favorite Travel Show
KEYNOTE SPEAKERS INCLUDE: MARCH 23-24, 2019 SANTA CLARA CONVENTION CENTER RICK CHERYL PATRICIA PETER The 2019 Bay Area show’s television mix included STEVES STRAYED SCHULTZ GREENBERG DISCOVER A WORLD OF VACATIONS MAJOR SPONSORS: SUPPORTING SPONSOR: America’s Favorite Travel Show is Back in the Bay Area For 2019! » Discover new destinations and thousands of vacation options CONTRIBUTING SPONSORS: FEATURED DESTINATION AND WINOU PHOTO BOOTH SPONSOR: » Plan and personalize your vacation with booking experts O R CBS, NBC and ABC. Between the three top stations N » Learn how to save money and travel better with dozens MARCH 23-24, 2019 of on-site seminars th » Meet Rick Steves, Cheryl Strayed, Patricia Schultz and 15 SANTA CLARA CONVENTION CENTER Y ! Peter Greenberg – all offering NEW travel tips and content EAR www.TravelShows.com » Take advantage of up to $25,000 worth of savings with new in the market, almost 321 commercials ran, show-only travel deals » Fun for the whole family – activites include the Yosemite Virtual Reality experience, Arizona Photo Booth and more – all included with your ticket! SAVE Don’t miss the Bay Area Travel & Adventure Show – March 23-24 SPECIAL OFFER! at the Santa Clara Convention Center. $ Use promo code online: SFPC19 details on back complimented with digital ads from each station, LOWEST TICKET PRICE AVAILABLE! 6 SAVE USE PROMO CODE SFPC19 $ — or bring this card with you — for $9 tickets. REGULAR ADMISSION IS $15. NOTE: ONLY CASH IS ACCEPTED ON-SITE. resulting in over 31.1 million impressions served 6 KIDS 16 & UNDER ARE FREE. Online offer expires March 22, 2019. Buy Now at www.TravelShows.com/SanFrancisco over a 10-day fl ight. © 2018. Unicomm, LLC. All Rights Reserved. PRODUCED BY:
Radio:
Between KGO-AM, KNBR-AM, KFOG-FM, KSFO-AM, KSAN-FM, KCBS-AM and KOIT-FM, over 450 radio spots ran over the span of two and a half weeks. Over 4.7 million radio impressions were served, targeting commuters during peak rush hour day parts.
Out of Home:
Between 3 static bulletins and 5 posters strategically placed in high traffi c areas targeting the market’s affl uent pockets, almost 7 million impressions were served to commuters over a 4 week period.
Digital Campaign:
In addition to digital campaigns with TV and radio partners, an outside digital marketing agency, AdTaxi, put together a campaign that spanned across social media, banner ads, and search marketing. The results? Over 868K digital impressions to qualifi ed prospects that met the Travel & Adventure Show’s target demographic.
Media Coverage:
In the weeks leading up to the event, various print and radio interviews were set up with exhibitors, speakers, and Travel Show Management. Kicking off with a 4 minute segment on KTVU-FOX on Friday morning, plus interviews on top radio stations, travel show speakers, exhibitors and sponsors were featured throughout the weeks leading up to, and during, the event. The result? Over 1.1 million impressions were served by Bay Area PR efforts
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM PROMOTION SUMMARY - CONTINUED
FACEBOOK:
Within 3 Weeks leading up to, and including, the SF/Bay Area Event, Travel & Adventure Show Facebook advertising campaign targeted SF/Bay area travelers, promoting event speakers, sponsors and exhibitors. These ads reached 95,000 people while creating 250,000 impressions, drawing more attention to the event and driving ticket sales. Additionally, the Travel & Adventure Show Facebook Advertising campaign included a separate Event Response Campaign that reached 27,000 people while creating over 37,000 impressions and 385 event responses
TWITTER:
By engaging celebrity speakers, local and national bloggers and industry professionals, @TravAdventure created over 60.6K organic impressions and over 500 engagements. The Bay Area hashtag, #BayAreaTravelShow was used in over 200 posts reaching over 550,000 people.
INSTAGRAM:
Within 3 Weeks leading up to, and including, the SF/ Bay Area Event, Travel & Adventure Show Instagram advertising campaign targeted SF/Bay Area area travelers, promoting event awareness, event speakers, sponsors and exhibitors. These ads reached 68,000 people while creating over 101,000 impressions. #BayAreaTravelShow was used in over 100 posts leading up to, and including the Bay Area event, resulting in over 3000 likes.
TESTIMONIAL
Discover Klamath Jim P. Chadderdon, Executive Director “I think this was my 7th consecutive year attending the Santa Clara Show and I have to say it just gets better all the time. The Unicomm Team really knows how to make a show run smoothly for vendors and for the public. From the initial move-in and booth set up Friday afternoon, to the closing “It’s Closing Time” song at 4:00 PM Sunday, things were smooth. Attendance at this year’s show was excellent and our 20’x20’ booth was busy the entire weekend. We had four people working the booth most times and we were busy. Your relationships with top-notch Travel people like Peter Greenberg, Rick Steves, and this year Cheryl Strayed really bring in the crowds and they are active travelers seeking inspiration and travel ideas. We look forward to partnering with you and Unicomm for many years.”
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM FAM-TAS PROGRAM SUMMARY
The Travel & Adventure Show launched the FAM-TAS Travel Agent Program on Saturday, March 23rd, 2019 at the SF/Bay Area Travel & Adventure Show. This turn-key program provided a platform for select destinations and travel suppliers to connect with, educate and familiarize retail Travel Agents with how best to market and sell their products through a dynamic schedule of catered presentations and show fl oor passport program.
2019 FAM-TAS TRAVEL AGENT FAM-TAS PROGRAM SPONSORS: PROGRAM ATTENDANCE SATURDAY, MARCH 23RD
Travel Agents: 86
2019 FAM-TAS PRESENTATION SPONSORS
• Travel Nevada • Switzerland Tourism • Israel Ministry of Tourism
2019 PASSPORT PROGRAM SPONSOR
• Travel Nevada • Switzerland Tourism • Israel Ministry of Tourism • ToursByLocals.com • Explore Fairbanks • Tourism Fiji • Florida Keys & Key West • Alaska Land & Sea Adventures: Visit Anchorage • Holo-Holo Charters • One Ocean Expeditions • Quark Expeditions • Turkish Airlines Inc. • Taiwan Tourism Bureau
TESTIMONIAL
Richard Liverance Marketing Director, Western Region USA, Government of Israel Ministry of Tourism “The FAM-TAS program was fantastic. We made so many great contacts with agents. This makes the show really worthwhile for us”
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM JOIN US NEXT YEAR IN THESE MARKETS
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