Covid-19 & Social Justice Response
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COVID-19 & SOCIAL JUSTICE RESPONSE EFFORTS REPORT AMERICA’S #1 AUDIO COMPANY REACHING 9 OUT OF 10 AMERICANS EVERY MONTH RADIO • PODCASTS • DIGITAL • SOCIAL • INFLUENCERS • DATA • EVENTS INTRODUCTION Two significant national crises rose to during a time of significant national crisis, communities during a time of intense the forefront in 2020: The COVID-19 as well as providing the most timely and social reckoning by keeping listeners up pandemic and a widespread call for accurate information about the pandemic to date and informed about protests and social and racial justice in the aftermath through public service announcements; marches happening locally and across the of the tragic and senseless deaths of meaningful interviews with experts on country; partnering with leading civil rights George Floyd and Breonna Taylor. the front lines; combining the power of organizations to provide perspective on music with iHeart’s unparalleled reach to the events and offer opportunities for the As the nation navigates the ongoing pioneer a series of critically-acclaimed public to take action; and using our radio emotional, social and economic virtual events, including the first major stations and digital and social platforms concerns resulting from these at-home benefit event to raise millions of to foster discussion and healing following defining moments in American history, dollars in essential funding; reimagining the outpouring of grief and anger caused iHeartMedia stations across the country our overall approach to live events to help by the murders of George Floyd, Breonna have come together to support the lift spirits and fill the voids in people’s Taylor and other members of the Black thousands of communities we serve. lives resulting from the cancellation community. During the many marches of major life events and celebrations; and protests nationwide against racism and providing support and recognition and injustice that followed in cities and THE COVID-19 PANDEMIC for the thousands of local businesses communities across America, iHeart and organizations across America that stations and personalities made it a priority iHeart responded to the COVID-19 help keep our communities vibrant. to ensure that iHeart listeners felt heard, pandemic in numerous ways to address understood, supported and responded to. the many different concerns of our listeners during this unprecedented time, RACIAL AND SOCIAL JUSTICE Below are some of the many actions including, first and foremost, serving iHeartMedia and its more than 860 as listeners’ friends and companions, iHeartRadio stations and personalities broadcast radio stations across America providing support and understanding across the U.S. supported their have taken in the recent months. 2 2020 — COVID-19 & SOCIAL JUSTICE REPORT 3 TABLE OF CONTENTS INTRODUCTION 2 ALL IN CHALLENGE 32 U.S. SURGEON GENERAL & CORONAVIRUS.GOV 60 MORNING SHOWS EXTEND DAILY AIRTIME 88 NAVIGATING THE PANDEMIC 6 CELEBRATING EVERYDAY MOMENTS VIRTUALLY 34 THE CHILD MIND INSTITUTE 62 IHEARTRADIO’S FIRST RESPONDER FRIDAYS WITH FIRSTNET 90 VIRTUAL FUNDRAISING EVENTS 8 CAN’T CANCEL PRIDE 36 NATIONAL ALLIANCE FOR MENTAL ILLNESS 64 IHEARTMEDIA COMMUNITIES NATIONAL PUBLIC AFFAIRS SHOW 92 THE IHEART LIVING ROOM CONCERT FOR AMERICA 10 IHEARTRADIO PROM 38 #GETUSPPE 66 SPANISH STATIONS PUBLIC AFFAIRS SHOW 96 THE IHEARTRADIO LIVING ROOM CONCERT SERIES 12 COMMENCEMENT SPEECHES FOR THE CLASS OF 2020 40 JANIE’S FUND 68 LOCAL RESPONSE 100 “RISE UP NEW YORK!” RELIEF BENEFIT 14 SUMMER CAMP WITH THE STARS 42 NO KID HUNGRY 70 LOCAL MARKET COVID-19 RESPONSE RECAP 102 THE IHEART MIDNIGHT CONCERT SERIES 16 IHEARTCOUNTRY 4TH OF JULY BBQ 44 ANIMAL SHELTERS 72 SUPPORTING OUR COMMUNITIES 114 COMMUNITY SUPPORT EMPIRE STATE BUILDING & IHEARTMEDIA’S NIGHTLY MUSIC-TO-LIGHT SHOWS 18 HBCU HOMECOMING CELEBRATION ON IHEARTRADIO 46 SAVE THE CHILDREN 74 116 LOCAL SUPPORT ALTÍSIMO LIVE! 20 PUBLIC SERVICE ANNOUNCEMENT 48 PHONE CHARGER HOSPITAL DONATION 76 118 INVESTING IN BLACK VOTER PARTICIPATION 122 IHEARTRADIO CONCERTS FOR THE COMMUNITY 22 AD COUNCIL 50 HELPING SMALL BUSINESSES 78 INVISIBLE HATE 124 JERSEY 4 JERSEY 24 MEDIA SAVING LIVES 52 SMALL BUSINESS CRISIS RESOURCE 80 IHEARTMEDIA COMMUNITIES NATIONAL PUBLIC AFFAIRS 126 GLOBAL CITIZEN FESTIVAL 26 MENTAL HEALTH COALITION 54 BUSINESSES DOING GOOD 82 DIVERSITY, EQUITY, AND INCLUSION ADVISORY COMMITTEE 128 GLOBAL GOAL: UNITED FOR OUR FUTURE 28 AMERICAN RED CROSS 56 IHEARTMEDIA PROGRAMMING 84 SAVING OURSELVES: A BET COVID-19 RELIEF EFFORT 30 THE CENTER FOR DISEASE CONTROL & PREVENTION 58 IHEART BROADCASTS NATIONAL ANTHEM 86 4 2020 — COVID-19 & SOCIAL JUSTICE REPORT 5 NAVIGATING THE PANDEMIC IHEART’S COVID-19 RESPONSE EFFORTS 6 2020 — COVID-19 & SOCIAL JUSTICE REPORT 7 VIRTUAL FUNDRAISING EVENTS Since the earliest days of the pandemic to create and broadcast a COVID-19 iHeart has focused on helping its benefit special: “The iHeart Living Room communities and audiences celebrate Concert for America,” which paid tribute virtually the occasions they could no to the medical professionals and local longer celebrate in person. Over the last heroes working on the many aspects of several months, the company has taken the pandemic while also raising over $15 a leadership role in creating a slate of million for hunger relief organizations. The popular and widely-recognized virtual company has been a part of numerous events that have reached and entertained national fundraising events addressing millions of Americans; these have been so the critical needs of our communities, successful that iHeart plans to continue entertaining and empowering the public hosting virtual events post-pandemic. while raising hundreds of million dollars for much-needed relief efforts. More In fact, iHeartMedia, in partnership information about some of iHeart’s with Fox, was the first media company largest virtual events follows below. 8 2020 — COVID-19 & SOCIAL JUSTICE REPORT 9 FOX PRESENTS THE IHEART LIVING ROOM CONCERT FOR AMERICA On March 29, iHeartMedia and Fox including Alicia Keys, Backstreet Boys, and fight the spread of the virus. It also teamed up to create and broadcast the Billie Eilish, Billie Joe Armstrong of encouraged viewers to support two of first COVID-19 benefit special: “The Green Day, Camila Cabello and Shawn iHeart Living Room Concert for America” Mendes, Dave Grohl, H.E.R., Mariah WAS RAISED FOR – a music event to help fight the spread Carey, Sam Smith, Tim McGraw and $15M+ CORONAVIRUS RELIEF of the COVID-19 virus and to celebrate others -- all from their own homes. the resilience and strength of the nation the many charitable organizations helping during this pandemic. The event was The hour-long concert also featured victims and first responders during the televised live on FOX and broadcast inspirational messages from guests, as pandemic: Feeding America® and First live on iHeartMedia radio stations well as special appearances from Ciara, Responders Children’s Foundation. nationwide and on the iHeartRadio app. Demi Lovato, Lizzo, Russell Wilson and more, as the benefit special paid tribute The benefit special was broadcast The special was hosted by music legend to the front line health professionals, first commercial-free and has raised over Elton John and featured performances responders and local heroes who put their $15 million to date for coronavirus relief. from some of America’s top artists, lives in harm’s way to help their neighbors 10 2020 — COVID-19 & SOCIAL JUSTICE REPORT 11 THE IHEARTRADIO LIVING ROOM CONCERT SERIES PRESENTED BY STATE FARM® iHeartMedia launched “The iHeartRadio and was streamed on iHeartRadio’s Urban League, NAACP, The Blue Boy Living Room Concert Series Presented by YouTube Channel and broadcast across Foundation, No Kid Hungry and more. State Farm,” an eight-week performance iHeartRadio stations nationwide. series with the goal of bringing Americans “The living room has become the new together in the comfort and safety of In honor of essential workers, a donation stage. Until our live music events return, their living rooms for performances by was made to a featured charitable this is a way for millions of fans to stay some of the biggest artists in music organization for each episode in the connected to their favorite artists, while today. The series video streamed and concert series and included a call to broadcast every Wednesday to celebrate action encouraging viewers to donate. WAS RAISED BY THE IHEARTRADIO the importance of community and being $650K+ LIVING ROOM CONCERT SERIES a “good neighbor” through the power of Other participating artists in the series music during the COVID-19 pandemic. included H.E.R., The Killers, Brett Eldredge, staying safe at home,” said John Sykes, Sam Smith, Lauv, Katy Perry, SHAED President of Entertainment Enterprises for Premiering on April 29, the concert and more, and over $650,000 was iHeartMedia. “We are excited to partner series kicked off with a performance donated to Feeding America®, American with State Farm on this new music series.” from Country music star Thomas Rhett Red Cross, Meals on Wheels, National The living room has become the new stage. Until our live music events return, this is a way for millions of fans to stay connected to their favorite artists, while staying safe at home. We are excited to partner with State Farm on this new music series.” JOHN SYKES PRESIDENT OF ENTERTAINMENT ENTERPRISES, IHEARTMEDIA 12 2020 — COVID-19 & SOCIAL JUSTICE REPORT 13 ROBIN HOOD AND IHEARTMEDIA PRESENT “RISE UP NEW YORK!” RELIEF BENEFIT