Press Release
Basel, August 8, 2018
65 years in the making: Gio Ponti’s revolutionary car design brought to life at Grand Basel
• Design principles of legendary architect will be showcased in unique 'Diamond Line' car • Car deemed too radical for production in 1953, but ideas would prove fundamental to future cars • Brought to life at inaugural Grand Basel show to celebrate Ponti's genius and foresight • Grand Basel will set a new benchmark for quality and content of automotive shows
This September's inaugural Grand Basel show for automotive masterpieces will play host to a fascinating motor car design debut, as the 1953 'Linea Diamante' car by legendary architect and industrial designer Gio Ponti is finally brought to life, 65 years after it was designed.
Gio Ponti (1891-1979) created numerous icons, such as the 32-storey Pirelli Tower in Milan - regarded as one of the most elegant skyscrapers in the world - and the famous 'Superleggera' chair, which embodied lightness in both aesthetic and physical terms. In 1928, he co-founded the influential architecture and design magazine, Domus, which celebrates its 90th anniversary in 2018 and supports Grand Basel as a cultural partner.
The revolutionary 'Diamond Line' car In 1953, Ponti - aided by his colleague Alberto Rosselli - conceived a car that was developed to design principles not yet applied in the automotive industry. Their starting point was an aerodynamic teardrop shape, but this soon developed into the more angular 'Linea Diamante' (Diamond Line).
Ponti saw his new design as a necessary reaction to the staid automobile styling of the time, which was characterised by large, swollen shapes with small windows and dark interiors. By comparison, his vision was a more architectural car with flat-form body panels and windows, and a substantial glass area that would flood the cabin with light.
1-3
The clever packaging would enhance the utilitarian aspect of the car, enabling a generously-proportioned cabin and a spacious boot. Furthermore, the neat innovation of a rubber bumper running the full circumference of the car – with spring-mounted 'buffers' at the front and rear – was to be a special collaboration with the Pirelli tyre company.
Originally conceived to be bodied on the chassis of an Alfa Romeo 1900 saloon car, Ponti first sought a partnership with Milan based Carrozzeria Touring and then turned to Fiat for production of a subcompact model, but the design was rebuffed. Two decades later, many cars would have caught up with the principles embodied in Ponti's automobile, highlighting his genius and foresight. Until now, Ponti's car was never progressed beyond 1:10 scale models.
The Automobile by Ponti project This fascinating car has been brought to life in 2018, 65 years after Gio Ponti first envisaged its shape, thanks to efforts of the 'The Automobile by Ponti' project.
As a fitting tribute to the remarkable design talent of Gio Ponti, the 'Linea Diamante' car revealed at Grand Basel will be a full-size mock-up, modeled by a design team directed by Roberto Giolito, Head of FCA Heritage, upon specifications outlined on Ponti’s original drawings. In a nod to its original collaboration with Ponti in 1953, Pirelli supplied period tyres of the correct specification for an Alfa Romeo 1900.
“Grand Basel is not just another car show - it is a unique opportunity to start a discourse about everything artistic and inspirational that goes together with cars,” says Prof. Paolo Tumminelli, chairman of Grand Basel's Advisory Board.
“Throughout history, the automobile has influenced – and has been influenced by – design, architecture and the arts and 'The Automobile by Ponti’ is an archetype of this interconnected relationship,” explains Prof. Tumminelli, who initiated the project in 2017.
“We are incredibly excited to show Ponti’s 'Linea Diamante' car as a full- size model for the first time at Grand Basel. This is exactly the type of exhibit that we have promised to offer our visitors – something unexpected, which they have never seen before,” said Mark Backé, Global Director of Grand Basel.
Salvatore Licitra, representative of the Gio Ponti Archives and grandson of Gio Ponti, adds: “To see this design come to life for the first time, 65 years after the original drawings were created, will be truly remarkable. The car was thought to be too radical at the time, but many of its features would prove fundamental in the two decades of car design that followed.”
2-3
"When we were approached with an idea of constructing Gio Ponti's visionary car, we enthusiastically endorsed the project. The collaboration links perfectly to Domus, now 90 years young and founded by Gio Ponti in 1928," says Maria Giovanna Mazzocchi, President of Editoriale Domus. "We rose to this tough challenge with enthusiasm, and we take pride and satisfaction in the results."
Exceptional designs showcased at Grand Basel Grand Basel's unique independent Advisory Board comprises leading cultural and design authorities, architectural experts and artists.
It is therefore highly appropriate that 'The Automobile by Ponti' makes its global debut at the show, where enthusiasts and experts from all these disciplines can come together to discuss the cultural and historical reference points for its design.
An exhibition format inspired by architecture Exceptional automobiles will be presented in an exceptional setting at Grand Basel, thanks to a bold exhibition concept. Its homogeneous design, inspired by contemporary architecture, forgoes the often-nostalgic ambience of established car shows, instead allowing the motor cars to be admired in a surrounding reminiscent of modern museums.
The inaugural Grand Basel show, which will take place from 6 to 9 September 2018 in Basel, Switzerland, leads the way for upcoming shows in Miami Beach, from 22 to 24 February 2019, and Hong Kong in May 2019.
- Ends -
Notes to Editors
About 'The Automobile by Ponti' A design collaboration initiated in January 2017 by Professor Paolo Tumminelli, director of the Goodbrands Institute of Automotive Culture, under the patronage of Salvatore Licitra, representative of the Gio Ponti Archives and of the heirs of Gio Ponti.
'The Automobile by Ponti' project is endorsed by publishing company Editoriale Domus, which celebrates the 90th anniversary of Domus magazine in 2018. The final design of 'The Automobile by Ponti' was reviewed and assessed under the scientific supervision of Roberto Giolito, Head of FCA Heritage. Pirelli is a technical sponsor of the initiative.
About Grand Basel Grand Basel is the ultimate show for automotive masterpieces. Showcasing a top-of-the-range selection of cars from the past, present and future, Grand Basel is the first and only show to present the automobile in the cultural context of art, design, architecture and lifestyle.
Grand Basel addresses a discerning audience of collectors, restoration and conservation experts, dealers, manufacturers and connoisseurs, offering a global platform for exchange. The show is being organised by the MCH Group, a leading international live-marketing company headquartered in Basel, which is also responsible for Art Basel, Baselworld and Masterpiece London. Following its premiere in Basel in September 2018, further shows are planned for Miami and Hong Kong. www.grandbasel.com
3-3
Press contacts:
Grand Basel Lana Nyfeler Global Head of Communications +41 76 337 85 56 [email protected]
PR Representatives for Europe, the Middle East and Africa Jung Von Matt/Limmat Adrian Haut +41 44 254 66 22 [email protected]
PR Representatives for North and South America Extension PR Michael Haas +1 949 838 4116 [email protected]
PR Representatives for Asia MHP Communications Greg Kwan +85 2 3114 6339 [email protected]
4-3