Big Screen Premium Proposition Sky can offer cinema advertisers
Premium, big Films and Broad, screen Audience movie quality relevant reach Geo-targeting environment targeting series 5:1 audience vs. Based on store cinema & movie Appointment to Cinema-goers catchments Golden age of “ lovers view experience TV”
Source: Touchpoints 2019 Bringing customers the ultimate in-home cinematic experience. Unlimited access to the best movies, whenever they want them
Latest Films Access to High Volume of Titles Biggest Franchises & Collections
• The latest blockbusters • World-class curated pop-ups closest to cinema release • Over 1,000 titles in catalogue • 34 in 2019 • New premiere every day Sky Cinema viewers are big movie fans Index vs. population
i193 i226 i187 i139
Enjoy action Enjoy animation Visit the cinema Enjoy superhero films at the films at the once a week or films at the cinema cinema more cinema
Source : GB TGI 2019 Q4 | Sky Cinema viewer defined as watched within last week And also enjoy the latest technology Index vs. population
i120 i184 i202 £837
55+ inch TV Have an Ultra Enjoy a voice Spend on avg £837 (main TV) HD TV control feature on their main TV – on their TV compared to £694 for the avg. adult
Source : GB TGI 2019 Q4 | Sky Cinema viewer defined as watched within last week | All indices against a base of all adults On average more individuals watch Sky Cinema each week than go to the cinema
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0 # of people who visit the cinema once a Sky Cinema Viewers - watched within week past 7 days
Source: Touchpoints 2019 Strong affinity between Sky and cinema goers
Sky subscribers Cinema goers Sky Media viewers Cinema goers
3.2m 12.1m 29.0m 8.8m 32.4m 8.7m
(7%) (27%) (65%) (18%) (65%) (17%)
44.3m 49.8m
Source: GB TGI Q4 2019; Base: Adults 15+; Sky subscribers = Sky on Main TV set, All cinema goers; Sky Media viewers = based on ever watch Sky Media reaches more people in a month than the cinema
54.7m
14.7m 91% 24%
Cinema goers Sky Media viewers
Source: BARB/Techedge; Individuals; Full year 2019; Average monthly reach 3+ mins; Cinema goers based on average monthly admissions (UK Cinema Association) Capture the Cinema experience by accessing Premium, Big Screen, cinematic quality content on Sky VoD Sky Cinema on demand
10.4m 4.8m Average movie views per Average movie views per month via the set top box month via Sky Go
Source: Average monthly views for 2019 calendar Opportunity to increase your reach by adding Sky On Demand IPA Touchpoints weekly reach
Solus Cinema
16%
Cinema + Sky On Demand
Sky On 25% + Demand
Adding impressions on Sky On Demand will add c. 11% pts of unique cover
Source : IPA Touchpoints Media Planner 2019 | Based on avg. week | (as a rough guide 12m on cinema for scenario 1, 12m impressions on cinema & 12m on Sky On Demand in scenario 2) New premieres on Sky Cinema in early 2020 Offering premium TV content. Ranging from home grown Sky Originals to quality US drama from the likes of HBO and Showtime
Latest Drama Quality Entertainment Popular comedy
Save Me Too Westworld 3 Ballers S5 Cobra Das Boot S2 Curb your Enthusiasm Gangs of London Babylon Berlin Last Week Tonight with John Oliver Bulletproof S2 The New Pope Intelligence Breeders The Deuce S3 Saturday Night Live Upcoming premium content
March April May
Babylon Berlin Gangs of London The Undoing Westworld S3 Save Me Too The Third Day Bulletproof S2 Das Boot S2 Breeders Code 404 Hitmen Dynamo III Beyond Belief Kidding S2 Run Blue Bloods S10 A.P. Bio S2 UpcomingTarget cinema premium-goers content
March April May
1m Households
Households defined by their spend and AdSmart Moviegoers frequency of visits to audience
Babylon cinemasBerlin Gangs of London The Undoing Westworld S3 Save Me Too The Third Day Bulletproof S2 Das Boot S2 Breeders Code 404 Hitmen Dynamo III Beyond Belief Kidding S2 Run Blue Bloods S10 A.P. Bio S2 Tap into viewing behaviour
Light TV Viewers Movie Lovers
Utilising Sky viewing panel data, Reach those who watch a lot of households are ranked by their movies, categorise by genre or TV viewing habits. Maximise even drill down to specific titles. reach to the lightest third Using Sky viewing data across all broadcasters. Maximise reach to a desired catchment area
• Ideal for take-away advertisers, food delivery brands, supermarkets and couriers
• Set a catchment area from your chosen outlets or define a drivetime radius of particular stores
• Target relevant households within your geo-location only with no wastage
• Tailor creative with an end frame specific to location
A food delivery brand maximised reach to key locations using AdSmart, which resulted in £42k incremental sales as well as a +36% uplift in repeat customers Location targeting options
BARB Region Postcode Area(s) Radius* Met Area Postcode Sector(s)* Drive Time* Local Authority Postcode District(s)* Delivery/service Area* Attentive Audience Viewability Big Screen Quality Brand Safety
The New Pope