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Redefining Possibilities

Mindtree Consulting

Service Line Overview 22 September, 2020 Possibilities Summit: Analyst and Advisor Day NDA During the course of this presentation, we may be disclosing confidential information, including the names of certain clients. This information and the fact that these entities are Mindtree clients is confidential and not to be used or disclosed in any manner to any third parties. We request that you keep this information confidential and not use it in any manner without prior permission from Mindtree.

Possibilities Summit: Analyst and Advisor Day 2 What we see..

Companies are substantially Companies cited customer Executives cited the 'need transforming their business experience as a driver for to accelerate innovation' as models. change top of their growth agenda

77% CxOs are seeing the shift 81% feel the need but only 5% over the next 3-5 years but only 88% feel this will say they have the foundation in 15% feel they are prepared for fundamentally drive the change place it but only 8% of the customers feel

3 Which creates the need for….

Enhanced customer Simplify and accelerate Deployment of newer Capture emerging experience to achieve core platform models and emerging revenue pools and gain engagement, trust and modernization to achieve revenue pools for market ecosystem relevance stickiness—through operational agility and expansion and relevancy; in a dynamically changing innovative products and reduce across all channels – and digitally operating services and ecosystem cost structure traditional and new world relevance

4 How we help

5 transformation Our approach to Data foundation Legacy modernization transformation Cloud first The building blocks for our approach

AGILE DIGITAL CORE Digital channels ELEVATE EXPERIENCE

MODERNIZATION Intelligence edge

Contact center 6 AI AI PERVASIVE Marketing technology AUTOMATION HYPER HYPER Alternate reality Redefine engagement approach and channels and approach engagement Redefine New engagementparadigms behavior business change to intelligence Adaptive Pervasive intelligence Future Digital native multi and trueautonomous Enable Nimble and agile IT Outcomes we deliver - ready blueprint for digitally native IT native digitally for blueprint ready - speed IT speed We start with redefining experiences..

Marketing and Experience Engagement Customer Data Service Commerce Roadmap Optimization Strategy Blueprinting Journey-based Capability definition engagement Channel orchestration Customer genome Contact center Target Operating Models Personalization at scale Segmented activation activation transformation Platform Transaction optimization Automation and CDP approach New Service Design Tool rationalization Service integration prediction Omni-channel Value Chain Refactoring orchestration Channel integrations UX differentiation Operations Process Reengineering Enterprise intelligence Technical debt reduction Yield optimization

Digital Marketing ‘Anchor Partner’ for Creative Process Acceleration & DAM Digital Revenue Optimization for a Global Customer 360 and personalization driven Global CPG Major managing 800+ enabled Marketing Operations for Global Car Rental across 4 Brands influencing 2Bn+ marketing campaigns for Global beauty properties across channels achieving 40% Asset Management company for faster revenue brand influencing 1.2B+ touchpoints Cost Savings campaigns and site launches

7 Coupled with intelligent enterprise blueprint ..

Making AI Pervasive Data Foundation Data Monetization Visual Storytelling Reimagination Ideation & AI Strategy Enterprise Intelligence Formulation Enterprise Data Strategy Data Monetization Strategy Framework AI Labs for Rapid Modern Data Ecosystems Data as a product design Advanced Visualization Experimentation Labs Architecture & Design Data & AI App Marketplace AI Ops Consulting Insights Consumption Modeling Self-Service Intelligence Data Stewardship and Governance Model

~20% Revenue Uplift & >8% Margin 2B+ recommendations with near Real-time Customer 360 and personalization engine End to end visibility and insights across the Improvement for Global Airline group predictions with AI-powered assortment through modern data platform for Largest cross docks through persona driven through scaled ML that calculated price optimization through Deep Neural Network Hospitality chain with 140M+ loyalists and visualizations for Global Auto Manufacturer elasticity for global CPG Major 2B+ reservations

8 Powered by Agile, Cloud Native, Digital Core

Legacy modernization Cloud, Hybrid and Dynamic New Engineering & IT Infrastructure Paradigms Mainframe modernization strategy Journey to cloud Agile and Product Centric IT COTS Transformation approach Cloud Economics Model Cloud Governance strategy No Ops Strategy Service Management innovation

~$20M Technical Debt Reduction & $1Bn Strategic Cloud service partner enabling 50% reduction in operational costs and margin Uplift for Largest Hospitality next generation architecture for American 99.5% application availability for Global Company by modernizing their Revenue non-profit organization spanning multiple auto-manufacturer through secure and Management core CRM and all eCommerce applications high performing solution

9 Driving Continuous Innovation..

Experience Strategy Design Thinking User & Market Research UX/UI Design Prototyping Experience Design Business Outcomes Accelerators Innovation Business Technology Impactful Brand Trends Measurable Customers Partners Differentiate Needs Frameworks d Goals

10 How we do it …

Mindtree Jumpstart™

We fusion Design Thinking, Agile Methodology and platforms into a consulting methodology to develop transformation blueprints fast.

JUMPSTART

BUSINESS EXPERIENCE TECHNOLOGY

1 2 3

Understand Ideate Accelerate

Deconstruct the problem focus area Map and define potential Recommend a short- and long- term and assess the current state solution(s) based on identified customizable roadmap to bring the experience, business processes, and business needs defined solution(s) to life data/ technology stack

11 Our Mindset towards problem solving…

WE USE DESIGN THINKING TO MATERIALIZE OUR THREE-PHASED APPROACH, CREATING MAXIMUM IMPACT ACROSS SEVERAL KEY ACTIVITIES AND MULTIPLE WORKSTREAMS

1. Understand 2. Ideate 3. Accelerate BUSINESS EXPERIENCE TECHNOLOGY

Problem Solving User Centricity Problem Concept Validation Validation Further refine the problem First understand the user needs and wants, DISCOVERY DESIGN statement by mapping current maintaining the user at the center of everything needs to an inspired future state. we do. Ideas Concepts

Personalization Solution / Vendor Agnostic Experiences Products Market Product Personalize your framework to Solve for problems, without first being restricted Validation clients’ specific set of needs and by solution type, vendor requirements, or specific DEPLOY BUILD Validation requirements. set of capabilities.

12 Is a fusion of workshops + agile…

WE UTILIZE AGILE ALONG WITH DESIGN THINKING TO REALIZE OUTCOMES FOR A TANGIBLE BLUEPRINT

11. Milestone Workshops 22. Break-out Workshops

• Launches the Understand and Ideate phases • Enables quick extraction of required inputs • Enables large, cross-team collaboration and • Does not require cross-team collaboration alignment • Facilitated by one or two Mindtree workstreams at • Created by all three Mindtree workstreams a time • Created on a by-need-basis

Understand Ideate Accelerate Workstreams 2 2 2 2 2 2 BUSINESS

2 2 2 1 EXPERIENCE 1 2 2 11 2

2 TECHNOLOGY 2 2 2 2 2

13 Fit for purpose...Nimble teams

Engagement Transformation Data Architect Engagement Lead Architect Strategist

Strategic leader in Cloud Transformation and Data/AI strategist and Design Thinking and technology with over App Modernization architect with 14+ years Enterprise Strategy 20 years experience in the Leader with 23+ years of of experience in Data consultant with 12+ years architecture and delivery of experience in advising driven transformations of experience in complex systems across global clients on their and designing future innovation focused digital multiple industry groups enterprise transformation focused enterprise AI transformation journey systems

14 Why us…

Driving differentiation through accelerated revenue and margin growth by solving complex business problems

Human- Centric – Rapid realization from Nimble and accelerator-driven processes from strategy to execution, through asset- with a platform led approach based consulting frameworks / tools

MBR (Measurable Business Result) Intelligent Tool-Led with engineering focused with outcome driven approach empathy

15 Welcome to possible

Douglas Pollei, US: ([email protected]) Ramesh Ramakrishnan, Europe: ([email protected])