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Centurion Lifestyle Centre Shopper Profile

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Shopper profile Contents RETAIL The value of the data 1 Mall demographic profile 2 Shopper media consumption 4 Sample size: 909 Weighted to SA shopper: 339 000 The value of the data The following data has been collected and verified by Ask Afrika Group, the copyright license holder for Target Group Index (TGI). Ask Afrika Group is the largest independent South African market research company with fieldwork capabilities in 95% of Sub-Saharan Africa. They are backed by the power of TGI Research, the only SA population database with psychographics that cover over 600 lifestyle and attitude statements. TGI is South Africa’s broadest consumer/shopper profiling tool in sampling 24 000 nationally representative respondents aged 15+, living in communities 8 000+. Insights are tailor-suited for malls, which link demographic, psychographic, brand and media insights. TGI supports strategic and informed decision making. Page 1 Mall demographic profile RETAIL SA shopper SA shopper vs Centurion Lifestyle Centre shopper Age Race Gender LSM 3.4% 61.1% 65+ Black 7.1% 73.1% 50.7% 21.5% 31.1% 49.8% 45-64 White 23.2% 10.6% 28.4% 1.6% 35-44 Coloured 22.5% 12.2% 49.3% 6.3% 33.5% Indian/ 6.2% 50.2% 3.9% 25-34 2.3% 25.6% 29.1% Asian 4.2% 11.7% 9% 14.6% 36.4% 13.6% 14.1% 12.6% 23.7% 10.2% 15.9% 4 5 6 7 8 9 10 13.2% 15-24 18% Most important media used* 0.6% 20.6% 3.7% 2.3% 5.2% 3.6% 7.9% 14.4% 42.8% 2% 16% 4.4% 3.3% 6% 5.4% 6% 9.2% 48.4% Cinema In-store Outdoor Internet Internet Magazines Newspapers Radio TV (Billboards and posters) (Desktop) (Mobile) *Based on those that have visited a mall in the past three months/*2018C TGI Data. Life values 13.1% 13.3% 17.3% 13.4% 9.1% 8.8% 9.2% 8.4% 11.3% 12.7% 11% 14.6% 8.9% 9% 8.7% 12.2% 11.3% 7.8% Motivated Experiencers Independents Utopians Virtuous Traditionalists Comfort zone Materialists Indifferent dwellers Page 2 Mall demographic profile RETAIL SA shopper SA shopper vs Centurion Lifestyle Centre shopper Marital status Life stages Income Married/ 59.7% Dependent 4.8% 8.5% Up to R999 5.1% living together singles as partners 42.3% 6.6% 8.3% R1 000 - R1 999 9.1% 48% 6.8% Married Breaking out 31.3% 5.9% 2.6% R2 000 - R2 499 3.1% Living together 11.7% 1% Settled singles as partners 11% 3.4% 3.2% R2 500 - R2 999 1.7% Single - 3.6% 5.9% divorced/ Nest builders 6.6% R3 000 - R5 999 9.6% separated 5.7% 4.9% Play school/ Single - 2.4% 52.2% 4.8% R6 000 - R9 999 5.1% pre-teen/ divorced 3% teen parents 35% R10 000 - R13 999 Single - 1.2% 18.5% 5.1% 2.7% separated Single parents 2.7% 28.9% 4.2% R14 000 - R17 999 2% Single - 34.6% 1.6% Empty nesters never married 47% 2.4% 12.6% R18 000 + 5.9% Single - 2% 0.7% All alone 44% Refused to share 33.6% widowed 5.1% 2.4% Language 15.7% 14.3% 13.9% 11.1% 7.6% 6.7% 6.1% 5.1% 4.7% 3.3% 3.1% 1.7% 1.1% 1% 1% 1% 19.1% 20.9% 36.1% 27.9% 40.3% 1% 1% 23.8% 19.1% 19.5% 16% 0.2% English Afrikaans Any Sotho Sepedi Sesotho Xitsonga Setswana Tshivenda Any Nguni Isindebele IsiXhosa Siswati IsiZulu Hindi/ Language Language Urdu Page 3 Shopper media consumption RETAIL SA shopper SA shopper vs Centurion Lifestyle Centre shopper Most important factors when shopping Do they look out for sales promotions? Yes, always Yes, occasionally Centurion Lifestyle Centre (%) SA shopper (%) 35.2% 10.5% 01 Advertising 7.4 4.4 39% 10.8% 02 Availability 5.3 6.4 Yes, sometimes Never 03 Comfort 9.2 9.1 41.7% 12% 04 Consumer or user reviews 1.3 1.2 36.5% 12.9% 05 Durability 4.7 3.8 06 Ease of care/ease to care for 1.8 1.7 Do they ever notice in-store advertising? 07 Fashion 3.8 3.7 85.8% 08 Friends/family recommendations 1.4 1.9 82.1% 09 Material/fabric 2.1 1.9 14.2% 17.9% 10 Origin (ethically produced, country of manufacturer) 0.5 0.8 11 Price 21.8 27.4 Type of in-store advertising noticed 12 Professional recommendations 2 1 On-shelf Trolley advertising 13 Promotions 6.2 3.9 52.7% 33.6% 14 Quality 24.9 22.8 51.8% 26.8% 15 Store layout 0.4 1.2 Aisle-end advertising Poster advertising 16 The item is on sale 1.6 2.3 34.8% 36.4% 17 The manufacturer’s brand 1.6 1 34.3% 36.1% 18 Versatility 1 1.1 Floor advertising 40.2% 35.6% Page 4 Shopper media consumption RETAIL SA shopper SA shopper vs Centurion Lifestyle Centre shopper Lifestyle statements: shopping 17.6% 17% 16.6% 14.3% 12.8% 12.1% 11.5% 10.2% 10.7% 10.3% 8.8% 9.2% 8.7% 8.2% 8.3% 8.1% 7.4% 7.8% 7.3% 6.5% 27.7% 26.6% 21.7% 22.6% 23.4% 21.4% 19.4% 24.4% 20% 20.8% 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 13.5% 11% 11% 10.7% 11.1% 11.4% 10.2% 10.3% 10.3% 9.5% 9.6% 8.5% 8.4% 7% 7.5% 7% 38.7% 32.4% 21.2% 20.4% 25.5% 22.7% 23.6% 22.7% 27.6% 19.4% 28.3% 26.6% 16 17 18 19 20 21 22 23 24 25 26 27 28 29 01. When I see a new brand I often 10. When buying toiletries the brand 17. Home/office delivery is important to 25. The location of stores will determine buy it to see what it’s like I choose is very important to me me in deciding which fast food/ whether or not I shop there quick service outlet to use 02. When doing household shopping 11. I tend to buy the cheapest household 26. I am open to using a smartphone I budget for every cent cleaning products 18. My children decide where to go for application to scan and pay for items take away food I am purchasing in-store/online 03. I always look out for special offers 12. I often try new household cleaning products 19. People come to me for advice before 27. Celebrities influence my 04. I always buy brands my buying new things purchase decisions domestic prefers 13. I feel reassured using products recommended by an expert 20. I expect quick and efficient service 28. Even though I have a favourite brand, 05. It’s worth paying more for when going out for a quick meal if another brand is on special offer organic food 14. I ask people’s advice before I buy it instead buying new things 21. I always buy brands my 06. I really enjoy any kind of shopping children prefer 29. I prefer to buy local brands 15. Store ambience is important in my when I can 07. Once I find a brand I like, selection of a fast food/quick service 22. I usually only go shopping when I tend to stick to it restaurant or outlet I have something I really need 08. I only shop at supermarkets that sell 16. I am prepared to pay a higher price 23. I tend to hold out on buying things good quality fresh food for a meal offering when eating out/ I want until they go on sale 09. I’m tempted to buy products I’ve ordering a take-away meal, as long as the quality is good 24. I generally do my bulk and top-up seen advertised shopping at different food retailers Page 5 Shopper media consumption RETAIL SA shopper SA shopper vs Centurion Lifestyle Centre shopper Media quintiles Listen to radio vs watch TV Top 10 radio stations listened to most often (most heavily used media) 6.1% 59.5% Centurion Lifestyle Centre (%) SA shopper (%) Newspapers 5% 65.2% 01 Metro FM 9.4 8.2 4.9% Magazines 40.5% Jacaranda 94.2 5.5 1.3 3.8% 02 34.8% 12.5% 03 Thobela FM 3.4 2.1 TV 16.8% 86% 04 Lesedi FM 3.2 8 24.2% Internet 84.4% 05 Radio 2000 2.7 2.1 14.5% YFM 99.2 2.2 1.7 11.1% 14% 06 Outdoor 13.8% 15.6% 07 Umhlobo Wenene FM 1.8 5.6 5.8% 08 94.7 1.5 0.8 Cinema 2.2% 09 RSG 1.4 1.6 5.5% Radio 10 702 1 0.8 13.1% TV stations watched most often 20.4% 4.7% 13.1% 10.5% 12% 8.9% 8.7% 8.4% 8.5% 8.3% 6.3% 7.4% 6.4% 6.6% 6.9% 5.9% 5% 5.6% 5.2% 4.9% 3.4% 40.4% 60.8% 58.6% 63.4% 60.4% 65% 58.5% 66.5% 60% 59.3% 37.6% 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 01.
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    1/ SABC CoNNECTA RADIO CONNECTING YOU Inside this issue page 20 SAFM’S SUNRISE SPONSORSHIP PROPOSAL page 6 happy holidays and SABC2 Makes a prosperous 2021 Room for more this Festive Season 2/ SABC CoNNECTA RADIO HAPPY HOLIDAYS AND A PROSPEROUS 2021 1 GE’S NOTE: TIME TO RESET! 2 SABC TV INTRODUCES EXCITING NEW SHOWS 3 SABC1’s Brand New Show: Plate Up 4 SABC1 New Show ‘Shay’iround’ Explores SA Beauty Spots 5 Sponsorship & Advertising Opportunities 5 SABC2 Makes Room for more this Festive Season 6 Sponsorship & Advertising Opportunities 7 SABC2 Makes Room for more this Festive Season - Generation Gap 9 Sponsorship & Advertising Opportunities 9 SABC RADIO ON FULL STEAM FOR 2021 10 Back to School: Metro FM honours teachers 11 Sponsorship & Advertising Opportunities 12 Metro FM’s ‘Pop Up’ Valentines Dinner 13 Sponsorship & Advertising Opportunities 14 5FM LIVE LOUD 2021 CAMPUS INVASION 15 LIVE LOUD WITH THE WEEKENDER5 16 Contents Sponsorship & Advertising Opportunities 16 Good Hope FM’s BACK TO SCHOOL SPIN AND WIN 2021 17 Love Is On The Air with Good Hope FM 17 Sponsorship & Advertising Opportunities 18 RSG’s ALL THINGS KAT EN HOND LOVE IS ON THE AIR 2021 19 FEATURE 41 Sponsorship & Advertising Opportunities 19 Sponsorship & Advertising Opportunities SAfm’s Sunrise Sponsorship Proposal 20 42 Sponsorship & Advertising Opportunities 21 Umhlobo Wenene FM Eases Return to UKHOZI FM BACK TO SCHOOL CAMPAIGN 22 Classrooms 43 Sponsorship & Advertising Opportunities 23 Sponsorship & Advertising Opportunities Lesedi fm’s Back 2 School CSI campaign 24
  • Park Meadows Shopping Centre Shopper Profile

    Park Meadows Shopping Centre Shopper Profile

    Shopper profile Contents RETAIL The value of the data 1 Mall demographic profile 2 Shopper media consumption 4 Sample size: 2 269 Weighted to SA shopper: 1 049 000 The value of the data The following data has been collected and verified by Ask Afrika Group, the copyright license holder for Target Group Index (TGI). Ask Afrika Group is the largest independent South African market research company with fieldwork capabilities in 95% of Sub-Saharan Africa. They are backed by the power of TGI Research, the only SA population database with psychographics that cover over 600 lifestyle and attitude statements. TGI is South Africa’s broadest consumer/shopper profiling tool in sampling 24 000 nationally representative respondents aged 15+, living in communities 8 000+. Insights are tailor-suited for malls, which link demographic, psychographic, brand and media insights. TGI supports strategic and informed decision making. Page 1 Mall demographic profile RETAIL SA shopper SA shopper vs Park Meadows Centre shopper Age Race Gender LSM 5.7% 68.2% 65+ Black 7.1% 73.1% 50% 22.1% 18.2% 49.8% 45-64 White 23.2% 10.6% 23.6% 5.6% 35-44 Coloured 22.5% 12.2% 50% 7.1% 5.8% 32.2% Indian/ 8.1% 50.2% 3.9% 2.3% 25-34 1.6% 25.6% 29.1% Asian 4.2% 9% 31.2% 36.4% 25% 15.1% 12.6% 14.2% 10.2% 4 5 6 7 8 9 10 16.4% 15-24 18% Most important media used* 0.6% 20.6% 3.7% 2.3% 5.2% 3.6% 7.9% 14.4% 42.8% 0.4% 18.8% 3.4% 2.3% 7% 3% 7.6% 13% 45.6% Cinema In-store Outdoor Internet Internet Magazines Newspapers Radio TV (Billboards and posters) (Desktop) (Mobile) *Based on those that have visited a mall in the past three months/*2018C TGI Data.
  • Entertainment and Media Outlook: 2013 – 2017

    Entertainment and Media Outlook: 2013 – 2017

    4th annual edition: PwC’s annual forecast of advertising and consumer spending across 3 countries and 12 industry segments South African entertainment and media outlook: 2013 – 2017 In-depth analysis of the trends shaping the entertainment industry in South Africa, Nigeria and Kenya www.pwc.co.za/outlook ii | South African entertainment and media outlook: 2013-2017 (including Nigeria and Kenya) 4th annual edition PwC South African entertainment & media outlook: 2013-2017 PwC fi rms help organisations and individuals create the value they are looking for. We are a network of fi rms in 158 countries with more than 180 000 people who are committed to delivering quality in assurance, tax and advisory services. PricewaterhouseCoopers Inc. 2 Eglin Road Sunninghill, 2157 +27 11 797 4000 www.pwc.co.za © 2013 Published in South Africa by PricewaterhouseCoopers. All rights reserved. “PwC” is the brand under which member fi rms of PricewaterhouseCoopers International Limited (PwCIL) operate and provide services. Together, these fi rms form the PwC network. Each fi rm in the network is a separate legal entity and does not act as agent of PwCIL or any other member fi rm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member fi rms nor can it control the exercise of their professional judgment or bind them in any way. Editorial team Vicki Myburgh Nana Madikane Osere Alakhume Michael Mugasa South African South African Nigerian Kenyan Entertainment & Entertainment and Entertainment and
  • Wits Journalism Report SA Newsrooms 2013

    Wits Journalism Report SA Newsrooms 2013

    STATE OF THE NEWSROOM SOUTH AFRICA2013 Disruptions and Transitions Glenda Daniels Lead Researcher and Project Co-ordinator: Dr Glenda Daniels For Wits Journalism: Prof Anton Harber and Prof Franz Krüger Wits Journalism student researchers: Kagiso Ledikwa, Taurai Maduna, Ebrahim Moolla, Mackson Muyambo and Camilla Bath Copy editor: Gill Moodie/Grubstreet Design and Layout: Hothouse South Africa Proof reader: Ruth Becker Photography: TJ Lemon, Pheladi Sethusa, Madelene Cronje, Liesl Frankson Special thanks: to Dr Julie Reid, Kelly Hawkins (both from Unisa), Joe Thloloe and Dr Johan Retief for information on the Press Council and Ombudsman rulings, to Jenny Tennant from Big Media for reading and commenting, and to Dinesh Balliah for general help. Publisher: Wits Journalism, University of the Witwatersrand Electronic copies can be accessed at: journalism.co.za/newsroom2013 CONTENTS PREFACE iii EXECUTIVE SUMMARY v 01 THE MEDIA LANDSCAPE 1 The Print Media Circulation Cutting Costs Ownership New Developments Transformation Community Media and Independent Publishing The Broadcast Landscape Television Audience Figures The Move to Digital Terrestrial Television (DTT) Radio The Internet, Paywalls, Apps and Mobis 02 THE LEGAL, POLITICAL AND REGULATORY LANDSCAPE 15 The Protection of State Information Bill/Secrecy Bill Amendments and Outstanding Problems Other Laws Impacting on Journalism From Self-regulation to Independent Co-regulation Freedom of Expression 03 RACE AND GENDER TRANSFORMATION 22 A Look Back in Time Employment Equity Policies Race and