Download Times and Connections (Newhagen & Bucy, 2004: 267)

Total Page:16

File Type:pdf, Size:1020Kb

Download Times and Connections (Newhagen & Bucy, 2004: 267) COPYRIGHT AND CITATION CONSIDERATIONS FOR THIS THESIS/ DISSERTATION o Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. o NonCommercial — You may not use the material for commercial purposes. o ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. How to cite this thesis Surname, Initial(s). (2012) Title of the thesis or dissertation. PhD. (Chemistry)/ M.Sc. (Physics)/ M.A. (Philosophy)/M.Com. (Finance) etc. [Unpublished]: University of Johannesburg. Retrieved from: https://ujcontent.uj.ac.za/vital/access/manager/Index?site_name=Research%20Output (Accessed: Date). NEWS MEDIA CONSUMPTION IN A WHITE URBAN INFORMAL SETTLEMENT: THE CASE OF PANGO CAMP by Suzette Lucia Leal MA DISSERTATION submitted in fulfilment of the requirements for the degree MASTER OF ARTS in COMMUNICATION THEORY in the FACULTY OF HUMANITIES at the UNIVERSITY OF JOHANNESBURG SUPERVISOR: Professor K. M. Burger Submission date: December, 2017 1 Acknowledgements I would like to express my sincere gratitude and appreciation to the following people: 1) Professor Mariekie Burger, my supervisor, for going above and beyond to assist, guide and advise me in every aspect of this study. Her passion for the field of communications and her students reflects in everything she does. Without her commitment, patience, knowledge, helpful and warm nature, none of this would be possible. 2) The Pango Camp community, Hugo and the late Irene van Niekerk, for welcoming me into their homes and hearts. 3) My mother, Zephne Botha, for instilling in me the importance of an education and a hunger for knowledge. 4) My husband, Greg Leal, for believing in and supporting me every step of the way – for being a true partner and my very best friend. And for looking after our amazing baby Mirabelle with such love and devotion. 3 Abstract Urban informal settlements are commonplace in the South African landscape. In fact, just under ten percent of the South African population lives in informal settlements. This does not suggest, however, that much is understood about individuals residing in these communities. One aspect of their lives that has received minimal attention in the form of empirical research is their news media consumption – this includes their own interpretation of what constitutes news, their reasons for engaging with or disengaging from news media, and how they interpret their own news media consumption habits. This study explored the news media consumption of residents of Pango Camp to gain insight into their understanding of news and their preferred news media sources, as well as the reasons for their selection of news media. Through in-depth interviews, it was found that the Pango Camp participants demonstrate a unique differentiation between “inside news” (what happens in Pango Camp) and “outside news” (anything that occurs outside of the immediate Pango Camp boundaries). Most participants indicated a strong and overwhelming preference for inside news. This raises the question whether traditional or conventional news values can be applied to marginalised communities. Although participants of this study prefer news within close, and almost immediate, proximity, they appear to have constant access to a myriad of news media sources such as newspapers, paid-for television channels, radio and the internet that can provide them with valuable information about the outside. The internet and social media are so readily available that Facebook was cited by most participants as their preferred source of outside news, while television and radio were mostly used for entertainment. Not only was Facebook used as a source of information relevant to participants, it was also frequently used as a platform to voice and express their opinions and to ask for help. This calls into question the understanding that people affected by income poverty most often also suffer from information and voice poverty. Even though this study provides rich insight into the news media consumption of a community living in an urban informal settlement, its findings cannot be generalised 4 to other communities in such conditions. In fact, the main limitation of the study is that its findings cannot be assumed to apply to other urban informal settlements, and it is therefore recommended that they be tested through quantitative studies to ascertain their applicability to other communities living in informal urban settlements. 5 CONTENTS AFFIDAVIT .............................................................................................................................. 2 ACKNOWLEDGEMENTS ....................................................................................................... 3 ABSTRACT ............................................................................................................................. 4 PANGO CAMP TERMINOLOGY ............................................................................................ 9 CHAPTER 1: INTRODUCTION ............................................................................................ 10 1.1 CONTEXTUALISATION ..................................................................................................... 10 1.2 PANGO CAMP ................................................................................................................ 12 1.3 RESEARCH PROBLEM ..................................................................................................... 14 1.4 RESEARCH APPROACH ................................................................................................... 15 1.5 CHAPTER OUTLINE ......................................................................................................... 15 1.6 KEY TERMS ................................................................................................................... 16 1.6.1 Poverty ................................................................................................................. 16 1.6.2 Media consumption .............................................................................................. 16 1.6.3 News ..................................................................................................................... 16 1.6.4 News consumption ............................................................................................... 17 1.6.5 News media consumption .................................................................................... 17 1.6.6 Digital divide ......................................................................................................... 17 1.6.7 Information poverty ............................................................................................... 18 1.6.8 Voice poverty ........................................................................................................ 18 1.7 CONCLUSION ................................................................................................................. 18 CHAPTER 2: POVERTY, NEWS AND THE MASS MEDIA ................................................. 19 2.1 INTRODUCTION .............................................................................................................. 19 2.2 POVERTY ...................................................................................................................... 19 2.2.1 Introduction ........................................................................................................... 19 2.2.2 Poverty is multidimensional .................................................................................. 19 2.2.3 Poverty and formal education ............................................................................... 21 2.2.4 Poverty, unemployment and daily life routine ....................................................... 22 2.3 ACCESS TO INFORMATION AND ACCESS TO PLATFORMS TO VOICE OPINIONS .................... 23 2.3.1 Introduction ........................................................................................................... 23 2.3.2 Access to information and information poverty ..................................................... 24 2.3.3 Voicing views publicly and voice poverty .............................................................. 25 2.3.4 Access and the digital divide ................................................................................ 27 2.4 POVERTY AND NEWS MEDIA CONSUMPTION ..................................................................... 34 2.4.1 Introduction ........................................................................................................... 34 2.4.2 News and news values ......................................................................................... 34 2.4.3 Reasons for news media consumption: the uses and gratifications theory .......... 39 2.4.4 The media, news, and the poor: relatability, representation, and media preferences .................................................................................................................... 43 2.4.4.1 Poverty and relating to media content ........................................................... 43 2.4.4.2 Representation: negative and stereotypical media portrayal of poverty ........ 45 2.5 CONCLUSION ................................................................................................................
Recommended publications
  • STATE of the NEWSROOM SOUTH AFRICA2 013 Disruptions and Transitions
    STATE OF THE NEWSROOM SOUTH AFRICA2 013 Disruptions and Transitions Glenda Daniels Lead Researcher and Project Co-ordinator: Dr Glenda Daniels For Wits Journalism: Prof Anton Harber and Prof Franz Krüger Wits Journalism student researchers: Kagiso Ledikwa, Taurai Maduna, Ebrahim Moolla, Mackson Muyambo and Camilla Bath Copy editor: Gill Moodie/Grubstreet Design and Layout: Hothouse South Africa Proof reader: Ruth Becker Photography: TJ Lemon, Pheladi Sethusa, Madelene Cronje, Liesl Frankson Special thanks: to Dr Julie Reid, Kelly Hawkins (both from Unisa), Joe Thloloe and Dr Johan Retief for information on the Press Council and Ombudsman rulings, to Jenny Tennant from Big Media for reading and commenting, and to Dinesh Balliah for general help. Publisher: Wits Journalism, University of the Witwatersrand Electronic copies can be accessed at: journalism.co.za/newsroom2013 CONTENTS PREFACE iii EXECUTIVE SUMMARY v 01 THE MEDIA LANDSCAPE 1 The Print Media Circulation Cutting Costs Ownership New Developments Transformation Community Media and Independent Publishing The Broadcast Landscape Television Audience Figures The Move to Digital Terrestrial Television (DTT) Radio The Internet, Paywalls, Apps and Mobis 02 THE LEGAL, POLITICAL AND REGULATORY LANDSCAPE 15 The Protection of State Information Bill/Secrecy Bill Amendments and Outstanding Problems Other Laws Impacting on Journalism From Self-regulation to Independent Co-regulation Freedom of Expression 03 RACE AND GENDER TRANSFORMATION 22 A Look Back in Time Employment Equity Policies Race and
    [Show full text]
  • Centurion Lifestyle Centre Shopper Profile
    Shopper profile Contents RETAIL The value of the data 1 Mall demographic profile 2 Shopper media consumption 4 Sample size: 909 Weighted to SA shopper: 339 000 The value of the data The following data has been collected and verified by Ask Afrika Group, the copyright license holder for Target Group Index (TGI). Ask Afrika Group is the largest independent South African market research company with fieldwork capabilities in 95% of Sub-Saharan Africa. They are backed by the power of TGI Research, the only SA population database with psychographics that cover over 600 lifestyle and attitude statements. TGI is South Africa’s broadest consumer/shopper profiling tool in sampling 24 000 nationally representative respondents aged 15+, living in communities 8 000+. Insights are tailor-suited for malls, which link demographic, psychographic, brand and media insights. TGI supports strategic and informed decision making. Page 1 Mall demographic profile RETAIL SA shopper SA shopper vs Centurion Lifestyle Centre shopper Age Race Gender LSM 3.4% 61.1% 65+ Black 7.1% 73.1% 50.7% 21.5% 31.1% 49.8% 45-64 White 23.2% 10.6% 28.4% 1.6% 35-44 Coloured 22.5% 12.2% 49.3% 6.3% 33.5% Indian/ 6.2% 50.2% 3.9% 25-34 2.3% 25.6% 29.1% Asian 4.2% 11.7% 9% 14.6% 36.4% 13.6% 14.1% 12.6% 23.7% 10.2% 15.9% 4 5 6 7 8 9 10 13.2% 15-24 18% Most important media used* 0.6% 20.6% 3.7% 2.3% 5.2% 3.6% 7.9% 14.4% 42.8% 2% 16% 4.4% 3.3% 6% 5.4% 6% 9.2% 48.4% Cinema In-store Outdoor Internet Internet Magazines Newspapers Radio TV (Billboards and posters) (Desktop) (Mobile) *Based on those that have visited a mall in the past three months/*2018C TGI Data.
    [Show full text]
  • 남아프리카공화국 Republic of South Africa
    남아프리카공화국 REPUBLIC OF SOUTH AFRICA 01 | 정보통신(ICT)・방송 _ 정책 현황 02 | 정보통신(ICT)・방송 _ 품목 현황 03 | 정보통신(ICT)・방송 _ 사업자 현황 04 | 정보통신(ICT)・방송 _ 협력 현황 남아프리카공화국 정보통신(ICT)・방송 시장 주요 이슈 ■ 시장 - 2015년 12월 말 기준, 재원 확보의 어려움과 디지털 셋톱박스 보급 실패 등으로 남아공의 디지털 방송 전환은 지연 상태 - 2015년 7월, 남아공 법무부는 개인정보보호법 준수 여부를 감독할 정보 규제당국 설립 절차 착수 - 남아공은 온라인 사기와 피싱 공격으로 인해 연간 22억 랜드 이상의 피해가 발생 - 2014년 남아공 디지털 TV 보유가구 수는 597만 가구로 2013년 대비 11.5% 증가 - 2014년 남아공의 이동통신 가입자 수는 2013년 대비 3.4% 증가한 7,954만 명, 보급률은 149.7%로 집계 ■ 사업자 - 2014년 말 Telkom은 LTE-Advanced 네트워크를 남아공 외곽 5개 지역을 대상으로 증설 - Telkom은 2018년 3월 말까지 100만 가구를 커버리지 대상으로 광네트워크 구축 계획 수립 - 2015년 12월 Vodacom, 유선 사업자 Neotel의 이동통신 부문을 제외한 자산 인수案에 합의 - Cell C, 2015년 12월부터 Western Cape 지역을 중심으로 LTE 서비스 제공 개시 1. 정보통신(ICT)・방송 정책 현황 1.1. 정보통신(ICT)・방송 정책 및 규제 기관 정보통신(ICT)・방송 주무 기관 정보통신(ICT) 및 우편 부문 정책 수립 - 통신우편서비스부(Department of Telecommunications and Postal Services, DTPS) 남아공의 미디어, 방송, 영화, 출판 산업 및 공보부문 담당 - 통신부(Department of Communications, DOC) 정보통신(ICT)・방송 및 우편 부문 규제 - 독립통신청(Independent Communication Authority of South Africa, ICASA) 정보통신(ICT)・방송 관련 업무 구조 정보통신(ICT)・방송 정책 주요 계획 국가 브로드밴드 정책(SA Initiative) - 2010년 6월, 남아공 정부는 국가 브로드밴드 정책을 승인, 상기 계획은 2020년까지 추진되며, 同 계획의 비전은 적절한 가격에 안정된 브로드밴드 서비스를 보편적으로 이용할 수 있도록 보급 추구 독립통신청(ICASA) 2013~2017년 5개년 계획 - 브로드밴드 보급, 주파수 발급, 디지털 지상파 방송 리뷰, 적합한 규제 시행 등이 포함됨 디지털 지상파 방송 전환 계획 - 남아공은 당초 2011년 11월 1일을 디지털 지상파 방송 전환 완료일로 결정했으나, 2009년 9월 일정이 촉박하다고 판단한 독립통신청(ICASA)은 2013년으로 연기함 - 이후 2016년 6월로 다시 연기를 했으나, 2015년 12월 기준 디지털 방송 전환 관련 관계부처 장관들 간의 불협화음과 디지털 셋톱박스 보급 문제 등으로 인해 재차 지연되고 있는 상황 108 | 정보통신산업진흥원 정보통신(ICT)
    [Show full text]
  • Private & Confidential SAARF AMPS
    Private & Confidential SAARF AMPS Jan - Dec 14 Rolling Average Release Layout SAARF AMPS Dec 14 ADULTS with Branded Products Prepared for:- South African Audience Research Foundation (SAARF®) Copyright Reserved Apr-14 Private & Confidential SAARF AMPS DEC '14 Section (Rolling Average Release Layout) Prepared for:- South African Audience Research Foundation (SAARF®) Prepared by:- Nielsen SAARF AMPS DEC '14 AMPS ® DEC '14 PAGE A TECHNICAL DATA Informants : 25584 Adult Population : 37665 (Adults 15+) H/Hold Weight : 15236 Cards Per : 1-57, 58, 61, 62, 64-68, 70, 72, 73-75, 91-93, 203-299, 300-316, 501-504 Questionnaire Questionnaire No. : Columns 1-6 Card Designation : Columns 78-80 (Numeric) Adult Population : c9227-c9236 Weight Household : c9237-c9246 Weight (## Not to be used with personal demographics) Large Item : c9247-c9256 Decision Maker (## Not to be used with personal demographics) Weights (These must be used for Household Products only on a filtered base of male heads of household and females who are wholly or partly responsible for the day-to-day purchases of the household = c9147'2') Household : c9257-c9266 Purchaser Weights (These must be used for Household Products only on a filtered base of those wholly or partly responsible for the day-to-day purchases of the household = c9147'1') Weight Format : Weights stretch over 10 columns with the seventh column being the decimal point represented an '&38' (.000) Weight Decimal Point Columns Population c9233-c9236 Household c9243-c9246 Decision Maker c9253-c9256 Purchaser c9263-c9266 NB:: PLEASE USE SMALL BASES WITH CAUTION ** For further notes see Special Notes in Technical Report SAARF AMPS DEC '14 RECOMMENDATIONS FOR WEIGHT SELECTION PAGE B There are 4 sets of weights on the SAARF AMPS DEC '14 The type of analysis to be done and the phrasing of the question will determine which weight should be used.
    [Show full text]
  • Park Meadows Shopping Centre Shopper Profile
    Shopper profile Contents RETAIL The value of the data 1 Mall demographic profile 2 Shopper media consumption 4 Sample size: 2 269 Weighted to SA shopper: 1 049 000 The value of the data The following data has been collected and verified by Ask Afrika Group, the copyright license holder for Target Group Index (TGI). Ask Afrika Group is the largest independent South African market research company with fieldwork capabilities in 95% of Sub-Saharan Africa. They are backed by the power of TGI Research, the only SA population database with psychographics that cover over 600 lifestyle and attitude statements. TGI is South Africa’s broadest consumer/shopper profiling tool in sampling 24 000 nationally representative respondents aged 15+, living in communities 8 000+. Insights are tailor-suited for malls, which link demographic, psychographic, brand and media insights. TGI supports strategic and informed decision making. Page 1 Mall demographic profile RETAIL SA shopper SA shopper vs Park Meadows Centre shopper Age Race Gender LSM 5.7% 68.2% 65+ Black 7.1% 73.1% 50% 22.1% 18.2% 49.8% 45-64 White 23.2% 10.6% 23.6% 5.6% 35-44 Coloured 22.5% 12.2% 50% 7.1% 5.8% 32.2% Indian/ 8.1% 50.2% 3.9% 2.3% 25-34 1.6% 25.6% 29.1% Asian 4.2% 9% 31.2% 36.4% 25% 15.1% 12.6% 14.2% 10.2% 4 5 6 7 8 9 10 16.4% 15-24 18% Most important media used* 0.6% 20.6% 3.7% 2.3% 5.2% 3.6% 7.9% 14.4% 42.8% 0.4% 18.8% 3.4% 2.3% 7% 3% 7.6% 13% 45.6% Cinema In-store Outdoor Internet Internet Magazines Newspapers Radio TV (Billboards and posters) (Desktop) (Mobile) *Based on those that have visited a mall in the past three months/*2018C TGI Data.
    [Show full text]
  • Entertainment and Media Outlook: 2013 – 2017
    4th annual edition: PwC’s annual forecast of advertising and consumer spending across 3 countries and 12 industry segments South African entertainment and media outlook: 2013 – 2017 In-depth analysis of the trends shaping the entertainment industry in South Africa, Nigeria and Kenya www.pwc.co.za/outlook ii | South African entertainment and media outlook: 2013-2017 (including Nigeria and Kenya) 4th annual edition PwC South African entertainment & media outlook: 2013-2017 PwC fi rms help organisations and individuals create the value they are looking for. We are a network of fi rms in 158 countries with more than 180 000 people who are committed to delivering quality in assurance, tax and advisory services. PricewaterhouseCoopers Inc. 2 Eglin Road Sunninghill, 2157 +27 11 797 4000 www.pwc.co.za © 2013 Published in South Africa by PricewaterhouseCoopers. All rights reserved. “PwC” is the brand under which member fi rms of PricewaterhouseCoopers International Limited (PwCIL) operate and provide services. Together, these fi rms form the PwC network. Each fi rm in the network is a separate legal entity and does not act as agent of PwCIL or any other member fi rm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member fi rms nor can it control the exercise of their professional judgment or bind them in any way. Editorial team Vicki Myburgh Nana Madikane Osere Alakhume Michael Mugasa South African South African Nigerian Kenyan Entertainment & Entertainment and Entertainment and
    [Show full text]
  • Wits Journalism Report SA Newsrooms 2013
    STATE OF THE NEWSROOM SOUTH AFRICA2013 Disruptions and Transitions Glenda Daniels Lead Researcher and Project Co-ordinator: Dr Glenda Daniels For Wits Journalism: Prof Anton Harber and Prof Franz Krüger Wits Journalism student researchers: Kagiso Ledikwa, Taurai Maduna, Ebrahim Moolla, Mackson Muyambo and Camilla Bath Copy editor: Gill Moodie/Grubstreet Design and Layout: Hothouse South Africa Proof reader: Ruth Becker Photography: TJ Lemon, Pheladi Sethusa, Madelene Cronje, Liesl Frankson Special thanks: to Dr Julie Reid, Kelly Hawkins (both from Unisa), Joe Thloloe and Dr Johan Retief for information on the Press Council and Ombudsman rulings, to Jenny Tennant from Big Media for reading and commenting, and to Dinesh Balliah for general help. Publisher: Wits Journalism, University of the Witwatersrand Electronic copies can be accessed at: journalism.co.za/newsroom2013 CONTENTS PREFACE iii EXECUTIVE SUMMARY v 01 THE MEDIA LANDSCAPE 1 The Print Media Circulation Cutting Costs Ownership New Developments Transformation Community Media and Independent Publishing The Broadcast Landscape Television Audience Figures The Move to Digital Terrestrial Television (DTT) Radio The Internet, Paywalls, Apps and Mobis 02 THE LEGAL, POLITICAL AND REGULATORY LANDSCAPE 15 The Protection of State Information Bill/Secrecy Bill Amendments and Outstanding Problems Other Laws Impacting on Journalism From Self-regulation to Independent Co-regulation Freedom of Expression 03 RACE AND GENDER TRANSFORMATION 22 A Look Back in Time Employment Equity Policies Race and
    [Show full text]
  • Communications
    COMMUNICATIONS Communications 33 COMMUNICATIONS The Department of Communications (DoC) was fully focused on consolidating the transformation of the information and communication technology (ICT) sector while extending ICT services to all South Africans. In May 2013, the combined new institution which brings together the Institute for Satellite and Software applications, the former eSkills Institute and National Electronic Media Institute of South Africa (Nemisa) as one body was launched. The National ICT Forum was to be launched in early 2014. It is estimated that the ICT industry in South Africa contrib- utes about 7% to the national gross domestic product. The DoC prioritised three flagship programmes that are at the core of building a digital information and knowledge society. This includes the acceleration of building a modern digital infrastructure, as well as the policy reforms that position the country for an advanced knowledge economy by 2030. These programmes are: • developing a national integrated ICT policy • rolling out a national broadband network • implementing the digital broadcasting migration policy. The mobile revolution has brought many benefits of the mod- ern ICT industry to billions of people. The next crucial step is to replicate the mobile miracle for broadband by ensuring access to cheaper, faster, better quality broadband. Role players The public entities and state-owned enterprises that report to the Minister of Communications are: the Independent Communications Authority of South Africa (Icasa), the South African Post Office (Sapo), Sentech, the South African Broadcasting Corporation (SABC), the National Electronic Media Institute of South Africa (Nemisa), the Universal Service and Access Agency of South Africa (Usaasa), and the .za Domain Name Authority (.zaDNA).
    [Show full text]
  • The Media Report #1
    The Media Report Is SA entering a research wasteland? >< The battle between TV & Digital >< PowerFM’s power punch >< Sailing on the good ship SA media >< Maslow’s internet hierarchy >< Meet the ‘Oprah’ of Africa >< Newspapers under pressure >< Start training now or #1 go live in Orania. >< All this and more in The Media Report, a first from Ornico & The Media Online The Media Report CONTENTS November 2013. Issue 1. The Media Online and Ornico bring you The Media Report - an overview of the year that was and a look into what’s on the radar for 2013. The Media Report is an annual that will tell you what you need to know about what’s #1 happening in the media right now. It is a celebration of technology, the possibility of digital, the magic of mobile, but also investigates the challenges that SA and Africa’s media face as they move towards a new year. 14 Radio’s power punch By Joanna Wright 03 18 TV – Is SA Radio news entering a research 19 wasteland? Sailing on the good By Oresti Patricios ship SA Media By Glenda Nevill 05 Jail. Cartoon by By 23 Khalid Albaih Newspapers under pressure 06 24 Television Bezos buys The Networks vs. Washington Post online. The battle 25 begins Reading habits of By Jon Pienaar tablet users 08 26 Kagiso gets its glow Mxit maintains social on loyalty 09 27 Four new channels for History of the hashtag eTV Maslow's internet 10 hierarchy Twitter & TV – How 30 do they measure up? Start training - or 11 go to Orania Online TV to generate By Gordon Muller $35 billion by 2018 13 34 Television News The Media Report toolbox Ornico & The Media Online THE MEDIA REPORT 02 TELEVISION TV – Is SA entering a research wasteland? There’s been a bust-up between media owners and the official foundation mandated to forge a common currency for media audience measurement.
    [Show full text]
  • Entertainment and Media Outlook 2014-2018 Forecast Consumer and Advertising Spending Data for You
    Entertainment and media outlook: 2014 – 2018 South Africa – Nigeria – Kenya 5th annual edition September 2014 An in-depth analysis of the trends shaping the entertainment and media industry in South Africa, Nigeria and Kenya www.pwc.co.za/outlook 5th annual edition Entertainment and media outlook: 2014 – 2018 South Africa – Nigeria – Kenya PwC helps organisations and individuals create the value they’re looking for. We’re a network of fi rms in 157 countries with more than 184 000 people who are committed to delivering quality in assurance, tax and advisory services. Tell us what matters to you and fi nd out more by visiting us at www.pwc.com. PricewaterhouseCoopers Inc. 2 Eglin Road Sunninghill, 2157 +27 11 797 4000 www.pwc.co.za © 2014 Published in South Africa by PricewaterhouseCoopers. All rights reserved. “PwC” is the brand under which member fi rms of PricewaterhouseCoopers International Limited (PwCIL) operate and provide services. Together, these fi rms form the PwC network. Each fi rm in the network is a separate legal entity and does not act as agent of PwCIL or any other member fi rm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member fi rms nor can it control the exercise of their professional judgment or bind them in any way. Contents 2 Editorial team 3 About the Outlook 7 Contacts 8 Methodology 9 Use of Outlook data Section Section Section 01 02 03 13 Industry overview 59 Internet 293 Digital trust 39 Africa Connectivity 89 Television 296 Glossary of
    [Show full text]
  • Long-Running Daily Local Dramas Scandal and Rhythm City Continue to Deliver Steady Ratings
    Long-running daily local dramas Scandal and Rhythm City continue to deliver steady ratings. e.tv e.tv is South Africa’s first and only independent free-to-air commercial television channel. Since its launch in 1998, e.tv has established itself through a strong entertainment and current affairs programme offering which has captivated South African audiences. The channel has consistently exceeded its local production licence obligations of 45% and has become well-known for its range of international content, establishing international blockbuster movie and series slots. Advertising revenue showed a healthy increase for the financial year reflecting this growth. Long-running daily local dramas Scandal! and Rhythm City continue to deliver steady ratings. Our continued investment in the local television production industry saw the production of new shows including The Alliance and The Kingdom – Ukhakhayi, as The early prime well as new seasons of popular and acclaimed series like Heist, Gold Diggers and Z’bondiwe during the fiscal year. time block The early prime time block (17h30 to 18h30) has seen a significant (17h30 to 18h30) year-on-year increase in audience numbers. All adults increased by has seen a significant 45.01% with LSM* 8-10 increasing by 99.46%. year-on-year increase in In a strategic move to appeal to viewers in LSM* 6 and above, local programming between 20h30 and 21h30 was replaced with audience numbers. All international dramas like The Blacklist, The Fixer and Devious Maids. This resulted in a decline in lower income viewers of 11.35% adults increased in the Monday to Wednesday 20h00 to 21h30 slot, but saw an by 45.01% increase in higher income viewers of 13.40%.
    [Show full text]
  • East Rand Mall Shopper Profile
    Shopper profile Contents RETAIL The value of the data 1 Mall demographic profile 2 Shopper media consumption 4 Sample size: 734 Weighted to SA shopper: 389 000 The value of the data The following data has been collected and verified by Ask Afrika Group, the copyright license holder for Target Group Index (TGI). Ask Afrika Group is the largest independent South African market research company with fieldwork capabilities in 95% of Sub-Saharan Africa. They are backed by the power of TGI Research, the only SA population database with psychographics that cover over 600 lifestyle and attitude statements. TGI is South Africa’s broadest consumer/shopper profiling tool in sampling 24 000 nationally representative respondents aged 15+, living in communities 8 000+. Insights are tailor-suited for malls, which link demographic, psychographic, brand and media insights. TGI supports strategic and informed decision making. Page 1 Mall demographic profile RETAIL SA shopper SA shopper vs East Rand Mall shopper Age Race Gender LSM 5.5% 77.8% 65+ Black 7.1% 73.1% 46.2% 26.3% 17% 49.8% 45-64 White 23.2% 10.6% 16.7% 3.1% 35-44 Coloured 22.5% 12.2% 53.8% 7.2% 29.1% Indian/ 2.1% 50.2% 3.9% 2.6% 25-34 2.3% 25.6% 29.1% Asian 4.2% 8.5% 9% 31.3% 36.4% 22.3% 13.5% 12.6% 14.5% 10.2% 4 5 6 7 8 9 10 22.4% 15-24 18% Most important media used* 0.6% 20.6% 3.7% 2.3% 5.2% 3.6% 7.9% 14.4% 42.8% 1.4% 21.2% 3.8% 4.1% 5.3% 1.6% 5.7% 10.3% 47.1% Cinema In-store Outdoor Internet Internet Magazines Newspapers Radio TV (Billboards and posters) (Desktop) (Mobile) *Based on those that have visited a mall in the past three months/*2018C TGI Data.
    [Show full text]