1/ SABC CoNNECTA RADIO
CONNECTING YOU
Inside this issue
page 20 SAFM’S SUNRISE SPONSORSHIP PROPOSAL page 6 happy holidays and SABC2 Makes a prosperous 2021 Room for more this Festive Season 2/ SABC CoNNECTA RADIO HAPPY HOLIDAYS AND A PROSPEROUS 2021 1 GE’S NOTE: TIME TO RESET! 2 SABC TV INTRODUCES EXCITING NEW SHOWS 3 SABC1’s Brand New Show: Plate Up 4 SABC1 New Show ‘Shay’iround’ Explores SA Beauty Spots 5 Sponsorship & Advertising Opportunities 5 SABC2 Makes Room for more this Festive Season 6 Sponsorship & Advertising Opportunities 7 SABC2 Makes Room for more this Festive Season - Generation Gap 9 Sponsorship & Advertising Opportunities 9 SABC RADIO ON FULL STEAM FOR 2021 10 Back to School: Metro FM honours teachers 11 Sponsorship & Advertising Opportunities 12 Metro FM’s ‘Pop Up’ Valentines Dinner 13 Sponsorship & Advertising Opportunities 14 5FM LIVE LOUD 2021 CAMPUS INVASION 15 LIVE LOUD WITH THE WEEKENDER5 16 Contents Sponsorship & Advertising Opportunities 16 Good Hope FM’s BACK TO SCHOOL SPIN AND WIN 2021 17 Love Is On The Air with Good Hope FM 17 Sponsorship & Advertising Opportunities 18 RSG’s ALL THINGS KAT EN HOND LOVE IS ON THE AIR 2021 19 FEATURE 41 Sponsorship & Advertising Opportunities 19 Sponsorship & Advertising Opportunities SAfm’s Sunrise Sponsorship Proposal 20 42 Sponsorship & Advertising Opportunities 21 Umhlobo Wenene FM Eases Return to UKHOZI FM BACK TO SCHOOL CAMPAIGN 22 Classrooms 43 Sponsorship & Advertising Opportunities 23 Sponsorship & Advertising Opportunities Lesedi fm’s Back 2 School CSI campaign 24 44 VALENTINE’S LOVE & SOUL SESSION IN THE PARK WITH LESEDI FM 24 TruFM on the ground Back to School Sponsorship & Advertising Opportunities 25 Activation 45 Motsweding FM Back to University CSI Campaign 26 Sponsorship & Advertising Opportunities Motsweding FM’s Valentine’s Konka Love Competition 26 46 Sponsorship & Advertising Opportunities 27 Radio 2000 Flips Fridays with Sneaker Thobela FM Back to School Campaign 28 feature 47 Thobela FM flips the script on its popular Annual Gospel Festival 28 Sponsorship & Advertising Opportunities Sponsorship & Advertising Opportunities 29 48 Munghana lonene FM Back to School Human Dignity Drive Campaign 31 Standard Terms and Conditions 49 Sponsorship & Advertising Opportunities 32 Phalaphala FM to lend a hand to schools 33 Sponsorship & Advertising Opportunities 34 Ligwalagwala FM Life changing back to school campaign 35 Ligwalagwala FM Love Rocks Annual Adventure 35 Sponsorship & Advertising Opportunities 36 Ikwekwezi FM ‘Hire A Graduate’ Sponsorship Opportunity 37 Sponsorship & Advertising Opportunities 38 Lotus FM Back to School Donation Drive 39 Lotus FM’s ‘V-Day’ focuses of GBV victims 39 Sponsorship & Advertising Opportunities 40 HAPPY HOLIDAYS AND A PROSPEROUS 2021
In the true spirit of the HOLIDAY SEASON, We extend to you our sincerest appreciation of our association and partnership And best wishes for a MERRY CHRISTMAS And a HAPPY NEW YEAR Filled with PEACE, JOY, And SUCCESS!
SABC COMMERCIAL ENTERPRISES TEAM 2/ SABC CoNNECTA COMMERCIAL ENTERPRISES
GE’S NOTE: TIME TO RESET!
The year 2020 could easily be summed up as The Year of Uncertainty. Coming to the close of the year, we’ve learnt a lot about ourselves and our resilience in the face of uncertainty, and one thing is for sure – we are a resilient and resourceful people.
As SABC Commercial Enterprises, we’ve had to reimagine and reinvent ourselves and how we do business. We’ve had to introduce new and innovate ways to service our clients as a result of the covid-19 restrictions, which resulted in our platforms, TV and Radio, implementing exciting and innovative ways to engage our audiences, like the launch of virtual events and activations.
Along with the webinars aimed at engaging you as our clients, Connecta, our monthly newsletter, is one of our touchpoint solutions aimed precisely at keeping you, our clients abreast of the exciting opportunities that come out of our platforms.
In this issue, we focus on the opportunities that fall in the first quarter of 2021 (January – March). We cover the usual suspects: Back to School and Valentine’s opportunities, flanked by many other exciting opportunities.
I hope you find the opportunities as exciting as we do. Looking forward to engaging with you in person soon. Until then, may you and your family have a happy holiday season and a prosperous new year.
Best wishes, Reginald Nxumalo Group Executive: SABC Commercial Enterprises 3/ SABC CoNNECTA TELEVISION
SABC TV Introduces Exciting New Shows 4/ SABC CoNNECTA TELEVISION
SABC1’S BRAND NEW SHOWS
SABC1’s Brand New Show: Plate Up
SABC1 introduces a brand new cooking show under the tutelage of an experienced Chef. The show will follow a journey of ordinary South Africans, who aspire to become good cooks for their families but are a bit challenged in the kitchen.
The show invites South Africans to write and share their cooking aspiration and challenges. The viewers with the most compelling stories will be part of a once in a life time cooking journey to learn new dishes and the mechanics around the kitchen with one of SA’s leading Chef.
SABC1 New Show ‘Shay’iround’ Explores SA Beauty Spots
SABC1’s new travel show celebrates the beautiful relationships among friends, colleagues or siblings, while exploring the country’s beautiful landscape. ‘Shay’iround’, which is translated as ‘go somewhere’ encourages comradery among peers and family.
The show, presented by one of the channel’s charismatic personality, follows a group of people with a special bond and a desire to explore South Africa through travel escapades that will reinforce the bond and create new memories.
For advertising and sponsorship opportunities, please see below schedule: 5/ SABC CoNNECTA TELEVISION
SABC1 Sponsorship & Advertising Opportunities
PLATE UP
STANDARD GROSS SPONSORSHIP COST PER NUMBER SPONSORSHIP DURATION EXPOSURE COST TO ELEMENT PER B’CAST ELEMENTS VALUE ADVERTISER
Opening Billboard 10 R33600 1 R33 600 R21 840
Closing Billboard 10 R33600 1 R33 600 R21 840
Commercial 30 R56000 2 R112 000 R72 800
Sub-Total Standard Elements: Cost per R179 200 R116 480 broadcast
Sub-Total Standard Elements: Cost for R2 329 600 R1 514 240 the total broadcast series
Total Value R2 329 600
Total Cost to Client R1 514 240
SHAY’IROUND
ELEMENTS – TRATE ELEMENTS – QUANTITY QUANTITY :T42 TRATE :T42
OBB 13x 10” OBB 13x 10”
CBB 13x 10” CBB 13x 10”
2xStings 13x 10” 1 TVC 13x 30”
Value R1 747 200 Value R1 601 600
Investment R1 135 680 Investment R1 041 040 6/ SABC CoNNECTA TELEVISION
SABC2 MAKES ROOM FOR MORE THIS FESTIVE SEASON
Taunted South Africa’s family channel, SABC2 has tweaked it’s offering for the festive season to make room for more, this with the view that families will be travelling less owning to the current COVID 19 restrictions. It’s bonding time and SABC2 knows how to keep the whole family entertained throughout the holidays.
The channel has plans to keep the ‘family vibes’ flowing with programming that includes, Dreamworks and Animation Movies: 07 December 2020 – 01 January 2021, Monday – Friday 10:00 – 11:00 & 15:30 – 16:00, Saturday – Sunday, 12:30 – 14:00.
For advertising opportunities, please see below schedule: 7/ SABC CoNNECTA TELEVISION
SABC2 Sponsorship & Advertising Opportunities
SABC2 DECEMBER SPECIAL – CHRISTMAS SERVICE AFP
48 minute AFP 24 December: 20:00 – 21:00 & 25 December: 09:00 – 10:00
RATE: R30,000 COST SPONSORSHIP ELEMENTS
10”Opening Billboard R 18 000
10” Closing Billboard R 18 000
Slot Cost R 120 000
Channel promoting the service on TV & digital for R 300,000 at no cost to client R 0
Total cost to client for 2 days broadcast R 312 000
Total Exposure Value R 612 000 8/ SABC CoNNECTA TELEVISION
SABC2 MAKES ROOM FOR MORE THIS FESTIVE SEASON
Generation Gap is a reality competition game show where 12 elderly people compete for a grand prize.
Twelve endearing but larger-than- life elderly individuals, from different cultural, racial and socio-classes are pre-selected to participate in this challenge-based competition reality show that sees one of them ultimately become the Generation Gap winner.
Premised largely as a social experiment, the show gives each participant, on a weekly basis, an unexpected task designed to draw the individual out of their preconceived comfort zones into edgy and spirited tasks. 9/ SABC CoNNECTA TELEVISION
SABC2 Sponsorship & Advertising Opportunities
GENERATION GAP
Sunday 19:30 – 20:30 ( R 19 500) Repeat ( R 8 000)
RATE: R7,000 COST SPONSORSHIP ELEMENTS
1 x 10” Opening billboard R 11 700
1 x 10” Closing billboard R 11 700
8 x 10” Stings R 93 600
2 x 10” Squeeze backs during the show R 23 080
2 x 30” Commercials R 39 000
Total per episode R 179 080
13 Episodes including repeat R 3 309 800
Less 40% discount R 1 985 880
Sponsor Branded Promos of R R2m @ 50% discount R 1 000 000
SABC 2 PR & Marketing to the value of R4m with Vodacom logo at no cost to Vodacom R 0
Vodacom Investment – 13 Weeks R 2 985 880
Total Exposure Value R 9 309 800 10/ SABC CoNNECTA RADIO
SABC RADIO on full steam for 2021 11/ SABC CoNNECTA TELEVISION
BACK TO SCHOOL: METRO FM HONOURS TEACHERS
The 2021 Back to School season comes on the backdrop of a very difficult year for schools, in particular for teachers who had to teach during the coronavirus pandemic in order to save the academic year.
To celebrate these heroes and heroines, Metro FM plans to recognise and reward teachers for their resilience during the pandemic and ingenuity in embracing new and safe ways to continue teaching under difficult circumstances.
The station will call upon its listeners to nominate a teacher who has gone above and beyond their call of duty, the nominees will be shortlisted to 3 teachers who will each win a cash grand prize of R10 000 along with stationary packs for all the pupils in their classroom. This will also create a touchpoint for the station’s secondary market of ages 15 -24.
For sponsorship opportunities, please see below schedule: 12/ SABC CoNNECTA RADIO
METRO FM Sponsorship & Advertising Opportunities
BACK TO SCHOOL
ELEMENTS FORMAT VALUE SAVINGS INVESTMENT
PROMOS: Awareness 30 Seconds Promos R 460 800 R 0 R 460 800 & Call to Action
CLIENT INTERVIEWS 1 - 5 Minute Client Interview R 119 100 R 47 640 R 71 460
COMPETITION 1 - 3 Minute Nomination R 595 500 R 238 200 R 357 300
HANDOVER LIVE 2 x 5 Minutes Interview R 238 200 R 95 280 R 142 920 CROSSINGS
1200 pixels Width x 630 pixels Height. Short advertorial with 500 SOCIAL MEDIA characters. Format: Jpeg or R 70 000 R 35 000 R 35 000 (FACEBOOK) a Hi-Res Logo. Click through URL Link to the clients website.
TOTAL VALUES FOR METRO FM R 1 553 600 R 451 120 R 1 102 480 13/ SABC CoNNECTA TELEVISION
METRO FM’S ‘POP UP’ VALENTINES DINNER
Valentine’s Day is one of the busiest nights of the year for eating out – your brand can get in on the action by partnering with METRO FM to host a ‘pop-up’ Valentine’s dinner.
The station will host a Valentine’s dinner for 25 couples. Listeners will be invited to write in to the station with their love stories. The sweetest 25 entries will win a double ticket each to the dinner. Couples will receive a romantic goody bag at the end of the night.
The couples will be treated to entertainment from three of South Africa’s best AfroSoul & RnB artists, with the selected chef being client affiliated. The night will be MC’d by Metro FM presenters closed off by a set from one of the station’s love movement DJs.
For sponsorship opportunities, please see below schedule: 14/ SABC CoNNECTA RADIO
METRO FM Sponsorship & Advertising Opportunities
VALENTINES DAY
ELEMENTS FORMAT VALUE SAVINGS INVESTMENT
PROMOS: Awareness 30 Seconds Promos R 460 800 R 0 R 460 800 & Call to Action
CLIENT INTERVIEWS 1 - 5 Minute Client Interview R 119 100 R 47 640 R 71 460
1 -3 Minute competition COMPETITION R 775 200 R 0 R 775 200 moments
DINNER LIVE 2 x 5 Minutes Live crossings R 238 200 R 199 680 R 38 520 CROSSINGS
1200pixels Width x 630pixels Height. Short advertorial with 500 SOCIAL MEDIA characters. Format: Jpeg or R 98 000 R 49 000 R 49 000 ENTRIES (TWITTER) a Hi-Res Logo. Click through URL Link to the clients website.
1200pixels Width x 630pixels Height. Short SOCIAL MEDIA advertorial with 500 DINNER (TWITTER, characters. Format: Jpeg or R 380 000 R 190 000 R 190 000 FACEBOOK & a Hi-Res Logo. Click through INSTAGRAM) URL Link to the clients website.
TOTAL VALUES FOR METRO FM R 2 071 300 R 486 320 R 1 584 980 15/ SABC CoNNECTA RADIO
5FM LIVE LOUD 2021 CAMPUS INVASION
To launch the universities into the new academic year, 5FM will once again affirm its position as the country’s music authority; with the best DJ’s and live acts, by taking over the university’s towns!
The station will activate its Weekender5 shows to bring to the university towns the stations hottest DJ’s playing the hottest parties and activations, including CSI opportunities in the local communities. The station will broadcast from the takeover city, shining the spotlight on everything cool, hip and happening for the 18- 25 year olds.
The end game is to have each university vote and elect its Ultimix DJ, who will represent their city on 5FM and to offer each city a weekend they will never forget!
For advertising opportunities, please see below schedule: 16/ SABC CoNNECTA RADIO
5FM PACKAGES
LIVE LOUD WITH THE WEEKENDER5
COMMERCIAL ELEMENT DETAILS
Promos Over Arching Promos - Launching the Campaign and refreshed content
Outside Broadcast 5X OB on Campus (1 per Campus)
Outside Broadcasts 5 X Top 40 / 5 X The Stir Up
Free Ticket Friday Pre Promo 5X Free Ticket Friday Promo driving listeners to tune in and win tickets
Free Ticket Friday 5X Free Ticket Friday ticket give a way
Client Generics Client receives generics prior to the weekend
Client Generics Client receives generics during the weekend
Social Media Exposure Sponsor will receive a Minimum value on all digital platforms of 5FM
Digital Videos Sponsor will be included in min 5 X event videos
Count Down Stings 2 Week count down sting throughout all shows
Client Branding 2:1 Branding Exposure at Clubs and on Campus
Client Branding OB’s 1:1 Branding Exposure at the OB's 17/ SABC CoNNECTA RADIO
GOOD HOPE FM’S BACK TO SCHOOL SPIN AND WIN 2021
Good Hope FM has plans to make the Big ‘back to school’ Day special for both the parents and the pupil. The station will host a Spin and Win competition that will see lucky entrants win great back to school hampers, such as stationary, retails voucher, electronics and much more.
Listeners will enter the competition via a dedicated sms number. The lucky listeners will receive a call from the station and stand a chance to win the great prizes.
Love Is On The Air with Good Hope FM
Good Hope FM has a treat for the love birds this valentine’s. The station plans to put love on the air by inviting its listeners to write in a love letter that expresses love and why their partners deserve to be treated to a romantic valentine’s surprise. The partner of the moment will receive a hamper filled with goodies such as spar vouchers, holiday vouchers and more all courtesy of the station and the sponsor.
For sponsorship opportunities, please see below schedule: 18/ SABC CoNNECTA RADIO
GOOD HOPE FM Sponsorship & Advertising Opportunities
BACK TO SCHOOL SPIN AND WIN 2021
The Big The Morning Beats By The Great Homecoming Breakfast SHOW: Show with Dan with Dan Drive with with Celest with Stan Leigh-Anne Corder Kyeezi Anthony Mars
ELEMENTS 06:00 - 09:00 09:00 - 12:00 12:00 - 15:00 15:00 - 18:00 18:00 - 21:00 TOTALS
Pre-Promos R40 920 R40 920 R40 920 R40 920 R40 920 R204 600
On Now Promos R56 070 R56 070 R56 070 R56 070 R56 070 R280 350
Competition R89 100 R96 300 R67 500 R67 500 R67 500 R387 900
Generics R66 825 R72 225 R50 625 R50 625 R50 625 R290 925
Digital R40 000 R40 000 R40 000 R40 000 R40 000 R200 000
Total Value R292 915 R305 515 R255 115 R255 115 R255 115 R1 363 775
Airtime Investment R155 925 R168 525 R118 125 R118 125 R118 125 R678 825
Digital Investment R20 000 R20 000 R20 000 R20 000 R20 000 R100 000
Sub Total Value R778 825
Prize Value R135 000
Client Investment R175 925 R188 525 R138 125 R138 125 R138 125 R913 825
Client Saving R116 990 R116 990 R116 990 R116 990 R116 990 R584 950 19/ SABC CoNNECTA RADIO
GOOD HOPE FM Sponsorship & Advertising Opportunities
LOVE IS ON THE AIR 2021
Commercial Content - 3 Weeks Value Saving Cost
Launch Interview R 4 815 R 0 R 4 815
Promos R 91 740 R 36 696 R 55 044
Now On Promo to promo R 10 680 R 3 204 R 7 476
OBB & CBB R 16 020 R 16 020 R 0
Live Crossings R 127 560 R 63 780 R 63 780
Facebook Live Streaming R 30 000 R 12 000 R 18 000
Social Media Promo Posts R 26 000 R 13 000 R 13 000
TOTAL VALUE R 306 815
CLIENT TOTAL SAVING R 144 700 47%
SABC TERMS AND CONDITIONS APPLY EXCL. VAT CLIENT INVESTMENT R 162 115 20/ SABC CoNNECTA RADIO
SAFM’s SUNRISE SPONSORSHIP PROPOSAL
Award-winning journalist and political commentator, Stephen Grootes is the host of SAfm’s morning show – Sunrise (Monday to Friday, 06:00 – 09:00). The show is a roundup of national and international news and debates. Regular features include News Bulletins every half hour, Travellers Weather, Sport, Traffic, Financial and Economic Updates.
Stephen Grootes is well known for his engaging analysis of local events and of the South African political scene and has relationships with most of the major political role-players in the country.
For sponsorship opportunities, please see below schedule: 21/ SABC CoNNECTA RADIO
SAFM Sponsorship & Advertising Opportunities
SAFM SUNRISE
Broadcast Time: 06:00 – 09:00 Day: Monday to Friday Duration: 3 hours Investment per day: R 85 104 Investment per week: R 425 520
COMMERCIAL CONTENT 1x 10” Opening Billboard 1x 10” Closing Billboard 6x 30” Generic Commercial 6x 10” Stings 22/ SABC CoNNECTA RADIO
UKHOZI FM BACK TO SCHOOL CAMPAIGN
Dubbed the ‘crowd puller’, Ukhozi FM is the biggest radio station in the country, with an ardent 7.5 million listeners who anticipate and attend the station’s events religiously – this is how we know that the back to school campaign is going to be an eventful affair.
As part of its back to school campaign, Ukhozi FM will visit schools and deliver its popular motivational talks. The station also plans to mix the campaign with its 2021 calendar distribution drive, which is normally an event by itself, with hordes of audiences who can’t wait to lay their hands on the station’s highly anticipated calendar.
For sponsorship opportunities, please see below schedule: 23/ SABC CoNNECTA RADIO
UKHOZI FM Sponsorship & Advertising Opportunities
BACK-TO SCHOOL
ELEMENTS VALUE INVESTMENT SAVING
30” Partner Promos R 176 280 R 88 140 R 88140
2 x Live Crossings: R 142 920 R 149 920 R 0 09h00 – 12h00 Or Or Or Or R 121 320 R 121 320 R 0 12h00 – 15h00
Social Media R 14 000 R 7 000 R 7 000 2 x FB posts 2 x IG posts R 14 000 R 7 000 R 7 000
R 333 200 R 245 060 Total Or Or R 102 140 R 311 600 R 216 460
POP-UP LIVE PACKAGE
ELEMENT VALUE
8 x 20” live reads R 135 000 1 x 5 Minute interview R 104 400 2 x 60” Live Crossings from the Pop Up Live R 52 200 One Station Presenter (selected by station) R 5 000.00 Technician, Sound, Music Desk (where necessary) R 5 000.00 Station Branding
Total Value: R 301 600 Client Investment: R 150 800
Available in Durban, Pietermaritzburg, JHB (and 80 km surrounds) Subject to presenter availability Other regions and longer durations will incur additional costs. Please ask your AE to quote. 24/ SABC CoNNECTA RADIO
LESEDI FM’S BACK 2 SCHOOL CSI CAMPAIGN
This Back to School season, Lesedi FM is looking for a partner to align to its CSI campaign aimed at providing essential school items, including school uniform to the underprivileged communities. The campaign, in partnership with a client will identify deserving communities to receive the gifts.
The campaign will be carried on the station’s Mathemalodi show, which is a potpourri lifestyle magazine show dedicated to the entire family within Gauteng, Free State including the additional footprints in the North West, KwaZulu-Natal, Northern Cape and the Eastern Cape. The client will enjoy mentions on –air, including on social media and the station’s website.
VALENTINE’S LOVE & SOUL SESSION IN THE PARK WITH LESEDI FM
Lesedi FM plans to make this Valentine’s Day something special for its audiences. The station will host a love and soul session on the Sunday of the Valentine’s Day, carried on the station’s popular Sunday programming, from 12:00 – 22:00.
The Sunday session will be celebrating love with Soul and R&B music performance by Lesedi FM DJs and various SA renowned and loved artists. Listeners will get the opportunity to interact and entertained by Lesedi FM presenters and love & soul DJ’s and artists!
For sponsorship opportunities, please see below schedule: 25/ SABC CoNNECTA RADIO
LESEDI FM Sponsorship & Advertising Opportunities
CSI BACK 2 SCHOOL CAMPAIGN
Elements Timing Spots Cost Saving Investment
30" Sec promos Mon-Fri 45 R 312 000 R 312 000 R 0
3-5 Minute Interviews Tue 1 R 70 080 R 17 520 R 52 560
3 Hrs OB Broadcast Tue 28 R 500 000 R 250 000 R 250 000
Social Media Posting Mon-Fri 15 R 105 000 R 30 000 R 75 000
Total R 987 000 R 618 520 R 377 000
VALENTINES LOVE & SOUL SESSION IN THE PARK
Elements Timing Spots Cost Saving Investment
30" Sec promos Mon-Fri 60 R 416 400 R 208 200 R 208 200
3-5 Minute Interviews Sunday 1 R 18 000 R 4500 R 13 500
3 Hrs OB Broadcast Sunday 28 R 500 000 R 250 000 R 250 000
Social Media Posting Wed-Fri 9 R 63 000 R 18 000 R 45 000
Total R 997 400 R 480 000 R 516 700 26/ SABC CoNNECTA RADIO
MOTSWEDING FM BACK TO UNIVERSITY CSI CAMPAIGN
To lighten the burden for the listeners ahead of the Back to School Season, Motsweding FM will be running a Back to University CSI campaign with the aim of sponsoring underprivileged university students with text book fees for a year.
In partnership with a client, the station will invite students or parents of university students to share stories of how much of a different the prize will make their lives. The top two students with the most compelling stories will be pinned against each other live on-air and the winner will secure a text book voucher equivalent to 1 year free supply of text book costs.
The campaign will be carried on-air, as well as on the station’s social media platforms and website, allowing the client to enjoy on-air promos, an interview, including owning the competition moments.
MOTSWEDING FM’S VALENTINE’S KONKA LOVE COMPETITION
This Valentine’s, Motsweding FM plans to make the month of love extra special for four lucky listener couples. Under the ‘Konka Love couple’s goals 2021’ themed campaign, the station will run a love story competition, where listeners will be invited to share their love stories and dedicate four love songs to their partners on-air.
The entrants will will client sponsors giveaways, with on lucky couple winning the grant weekend all expenses paid gateaway prize. The opportunity will see the client enjoy brand/company exposure on air, on the station’s website and social media platforms.
For sponsorship opportunities, please see below schedule: 27/ SABC CoNNECTA RADIO
MOTSWEDING FM Sponsorship & Advertising Opportunities
BACK TO UNIVERSITY CSI CAMPAIGN
Elements Timing Spots Cost Saving Investment
30" Promos Mon-Fri 4 Weeks R 151 000 R 151 000 R 0
Social Media Posting Mon-Fri 3 Weeks R 105 000 R 30 000 R 75 000
3-5 Minute Interview Once off 1 Day R 76 320 R 33 660 R 33 660
1-3 Min Giveaway Moment Mon-Fri 3 Weeks R 477 900 R 238 950 R 238 950
Total R 810 220 R 453 610 R 347 610
VALENTINE’S KONKA LOVE COMPETITION
Elements Timing Spots Cost Saving Investment
30" Promos Mon-Fri 1 Week R 120 000 R 0 R 120 000
Social Media Posting Mon-Fri 1 Week R 35 000 R 10 000 R 25 000
16 songs 10" OBB&CBB Sunday 1 Day R 13 500 R 13 500 R 0
Sunday 4 X1-3 Min Giveaway Moment 1 Day R 73 980 R 36 990 R 36 990 07:00 - 15:00
Total R 242 480 R 60 490 R 181 990 28/ SABC CoNNECTA RADIO
THOBELA FM BACK TO SCHOOL CAMPAIGN
Thobela FM is looking to partner with various institutions, including universities, companies and clients to change the fortunes of two schools from destitute communities. The schools should be teaching in N. Sotho as their target language, and the will be picked from Gauteng and Limpopo, respectively, representing their listenership concentration areas.
As part of the campaign, the station will make a clarion call for the donation of school necessities, such as pairs of school shoes, school bags, sanitary towels and more to schools with limited means. Companies will be challenged to out-give each other in a bit to inspire excitement around the campaign and maximise sponsorship of the campaign.
THOBELA FM FLIPS THE SCRIPT ON ITS POPULAR ANNUAL GOSPEL FESTIVAL
Thobela FM all popular Annual Gospel Festival is known to attract gospel music lovers in droves from across the length and breadth of the country. The Festival, which is typically hosted in November, for the first time will be hosted in February to celebrate the month of love. This will be the first ever Valentine concert celebration aligned to a Gospel theme.
This is envisaged to be a prestigious event, hosted by highly respected concert musician/artist on Sunday, 14th February 2021. Partnering clients will enjoy the exposure that comes with the popularity of the Festival, along with on-air mentions, interview and visibility on the station’s website and social media platforms.
For sponsorship opportunities, please see below schedule: 29/ SABC CoNNECTA RADIO
THOBELA FM Sponsorship & Advertising Opportunities
BACK TO SCHOOL CSI CAMPAIGN
Spots/ Elements Duration Value Saving Investment Post
Call to Action Promos 8 Weeks 152 Spots R 671 280 R 356 880 R 314 400
Interviews 8 Weeks 8 Inserts R 200 160 R 100 080 R 100 080
Twitter 8 Weeks 8 Posts R 56 000 R 35 000 R 21 000
Facebook 8 Weeks 8 Posts R 56 000 R 35 000 R 21 000
Website 8 Weeks 4 Weeks R 60 000 R 45 000 R 15 000
Outside Broadcast 3 Hours 2 Inserts R 480 000 R 288 000 R 192 000
TOTAL R 1 523 440 R 859 960 R 663 480
THOBELA FM VALENTINE GOSPEL CONCERT
Elements Timing Spots Cost Saving Investment
Call to Action Promos 4 Weeks 152 Spots R 335 640 R 178 440 R 157 200
Interviews (Artists/Client) 4 Weeks 6 Inserts R 150 120 R 100 080 R 50 040
Ticket Giveaway 4 Weeks 14 Inserts R 175 896 R 84 000 R 91 896
Live Reads 1 Week 32 Spots R 223 020 R 111 510 R 111 510
DJ Mentions 1 Weeks 16 Spots R 52 830 R 52 830 R 0
Twitter 4 Weeks 8 Posts R 28 000 R 14 000 R 14 000
Facebook 4 Weeks 8 Posts R 28 000 R 14 000 R 14 000
Website 4 Weeks 4 Weeks R 30 000 R 15 000 R 15 000
Outside Broadcast 3 Hours 2 Inserts R 480 000 R 288 000 R 192 000
TOTAL R 1 503 506 R 857 860 R 645 646 30/ SABC CoNNECTA RADIO
Open For Business
SaBC radio Outside Broadcast Facilities
For a tailor made quote, please contact your SaBC account Execute 31/ SABC CoNNECTA RADIO
MUNGHANA LONENE FM BACK TO SCHOOL HUMAN DIGNITY DRIVE CAMPAIGN
This Back to School season, Mughana Lonene FM is targeting to restore human dignity to the previously disadvantage school communities of Limpopo. The station is geared up to partner with various sponsors to improve the learning situation and the conditions of the schools.
The sponsors will enjoy access to the stations over a million loyal audiences across 3 provinces, Limpopo, Mpumalanga & Gauteng with a spillage to Northwest and Mozambique. The campaign will also be carried on the station’s website and social media platforms for maximum brand exposure to the sponsors.
For sponsorship opportunities, please see below schedule: 32/ SABC CoNNECTA RADIO
MUNGHANA LONENE FM Sponsorship & Advertising Opportunities
BACK TO SCHOOL DONATION DRIVE
Spots/ Elements Duration Value Saving Investment Post
Call to Action Promos 264 8 Weeks R 382 320 R 192 960 R 189 360
Interviews 8 Inserts 8 Weeks R 79 200 R 39 600 R 39 600
Website 8 Weeks 8 Weeks R 60 000 R 45 000 R 15 000
Twitter 8 Posts 8 Weeks R 56 000 R 35 000 R 21 000
Outside Broadcast 2 Inserts 2 Days R 280 000 R 168 000 R 112 000
TOTAL R 857 520 R 480 560 R 376 960 33/ SABC CoNNECTA RADIO
PHALAPHALA FM TO LEND A HAND TO SCHOOLS
Phalaphala FM’s annual back to school drive has gained momentum and traction over the recent past and the station plans to have an even greater impact in 2021. With plans in full swing, the station will be partnering with a number of sponsors to attend to the needs of the disadvantaged school within its broadcast footprint.
The station will adopt two schools with the intention overhauling one classroom into a library. With the assistance of listeners and sponsors, the stations will donate books, furniture, including schooling necessities, masks and sanitizers
For sponsorship opportunities, please see below schedule:. 34/ SABC CoNNECTA RADIO
PHALAPHALA FM Sponsorship & Advertising Opportunities
BACK TO SCHOOL DONATION DRIVE
Spots/ Elements Duration Value Saving Investment Post
Call to Action Promos 8 Weeks 240 R 326 400 R 134 400 R 192 000
Interviews 8 Weeks 8 Inserts R 61 920 R 30 960 R 30 960
Twitter 8 Weeks 8 Posts R 56 000 R 35 000 R 21 000
Facebook 8 Weeks 8 Posts R 56 000 R 35 000 R 21 000
Website 8 Weeks 4 Weeks R 60 000 R 45 000 R 15 000
Outside Broadcast 3 Hours 2 Inserts R 280 000 R 168 000 R 112 000
TOTAL R 840 320 R 448 360 R 391 960 35/ SABC CoNNECTA RADIO
LIGWALAGWALA FM LIFE CHANGING BACK TO SCHOOL CAMPAIGN
Ligwalagwala FM’s back to school campaign in partnership with sponsors has made education possible for many children from underprivileged communities. Partnering with sponsors that are at the heart of empowerment, education, skills development, humanitarian initiatives and community upliftment, the campaign has gone on to donate school uniform, computers, sports kits, equipment, school shoes, as well as building a foot bridge for a community whose school kids could not get to school due to the floods.
The station’s plan is to increase the impact of the campaign by bringing on board more sponsors to this back to school drive in 2021.
LIGWALAGWALA FM LOVE ROCKS ANNUAL ADVENTURE
Love Rocks is an annual nation building campaign that celebrates both love for the Mpumalanga province and love for the significant others or a friend during the month of love.
Lucky listeners get a chance to tour and explore the amazing Mpumalanga province with their loved ones in the presence of the station and its on-air personalities. The event is a three part extravaganza: #LoveRocksTour , #LoveRocksConcert and #LoveRocksAdventure.
In 2020, up to 60 listeners were part of the ultimate Love Rocks experience – 40 won a tour to the Kruger National Park while another 20 won an experience to explore the famous Mpumalanga Panorama Route and exhilarating adventures over a seven day period from the 22nd to the 28th February.
For sponsorship opportunities, please see below schedule: 36/ SABC CoNNECTA RADIO
LIGWALAGWALA FM Sponsorship & Advertising Opportunities
BACK TO SCHOOL CAMPAIGN
Elements Value Saving Investment
Promos R 48 780 R 48 780 R 0
Interviews R 53 460 R 53 460 R 0
Outside Broadcast R 280 000 R 0 R 150 000
TOTAL CLIENT INVESTMENT R 382 240 R 102 240 R 150 000
LOVE ROCKS CAMPAIGN
Elements Value Saving Investment
4 Weeks Promos R 317 160 R 222 012 R 95 148
3 x Client Interviews R 29 600 R 10 160 R 19 440
1 x Guest Interview R 5 400 R 5 400 R 0
4 x Live Crossings R 16 200 R 6 480 R 9 720
2 x Weeks Siyavakasha Feature Sponsorship R 83 538 R 28 782 R 54 756 (Mon, Wed and Fri)
1 x Outside Broadcast R 240 000 R 90 000 R 150 000
6 x Weeks Social Media (2 x post per week R 120 000 R 40 000 R 80 000
Station Website R 80 000 R 40 000 R 40 000
TOTAL CLIENT INVESTMENT R 891 898 R 442 834 R 449 064 37/ SABC CoNNECTA RADIO
IKWEKWEZI FM ‘HIRE A GRADUATE’ SPONSORSHIP OPPORTUNITY
In the midst of high employment rate and hopes that are fading for graduate students, Ikwekwezi FM has seen an opportunity to keep the flame of hope burning. The station put together an on-air feature call ‘Hire A Graduate’, which serves as a meeting point between graduates who are seeking employment and employers who are looking for graduates.
The feature gives graduates an opportunity to pitch on-air to their potential employer who is the Ikwekwezi FM listener. It is also an opportunity for companies looking to hire to invite graduates on-air using the same platform.
Banks, retailers, network providers and recruitment agencies may find this to be an interesting market to invest in as these graduates, upon receiving employment, are likely to develop brand loyalty towards brands they would have been exposed to.
For sponsorship opportunities, please see below schedule: 38/ SABC CoNNECTA RADIO
IKWEKWEZI FM PACKAGES
HIRE A GRADUATE
CLIENT ELEMENTS CLIENT VALUE CLIENT SAVING INVESTMENT
Live Throwfowards x 26 Spots R 64 350 R 64 350 R 0
Feature Sponsorship x 13 Weeks R 53 625 R 15 015 R 38 610
Interviews x 6 Weeks R 59 400 R 0 R 59 400
Facebook x 13 posts R 80 000 R 40 000 R 40 000
TOTALS R 257 375 R 119 365 R 138 010 39/ SABC CoNNECTA RADIO
LOTUS FM BACK TO SCHOOL DONATION DRIVE
Lotus FM’s annual Back to School donation drive continues to partner with various sponsors and schools to have real and tangible impact in schools within its broadcast footprint. In 2020, the campaign raised 600 000 worth of resources for the Protea Secondary.
The tangible impact of the campaign has proven to resonate with the listener communities and goes a long way in building brand affinity with the affiliated sponsors. The station plan to snow ball the impact of the campaign in 2021 by partnering with strategic sponsors.
LOTUS FM’S ‘V-DAY’ FOCUSES OF GBV VICTIMS
Lotus FM has set aside Valentine’s month to direct love to the Gender Based Violence (GBV) victims. As part of its outreach and CSI project, the station plans to host a special function for the GBV victims under the banner of the V-Day banner.
The station will partner with various sponsors to send a strong message that ‘women’s lives too, matter!’, by treating the women to entertainment, fun and love. The function will take the form of an outside broadcast, offering sponsors on-air exposure through interview, mentions and visibility on the station website and social media platforms.
For sponsorship opportunities, please see below schedule: 40/ SABC CoNNECTA RADIO
LOTUS FM Sponsorship & Advertising Opportunities
BACK TO SCHOOL
ELEMENTS COST SAVING INVESTMENT
Pre promos R 24 360 R 0 R 24 360
Interviews R 24 120 R 0 R 24 120
Live mentions R 18 090 R 0 R 18 090
Hard Costs R 45 000 R 41 000 R 4 000
Total R 111 570 R 41 000 R 70 570
V DAY
ELEMENTS COST SAVING INVESTMENT
Pre promos R 24 360 R 0 R 24 360
Interviews R 24 120 R 0 R 24 120
Live mentions R 18 090 R 0 R 18 090
Hard Costs R 45 000 R 41 000 R 4 000
Total R 111 570 R 41 000 R 70 570 41/ SABC CoNNECTA RADIO
RSG’S ALL THINGS KAT EN HOND FEATURE
In the midst of high employment rate and hopes that are fading for graduate students, Ikwekwezi FM has seen an opportunity to keep the flame of hope burning. The station put together an on-air feature call ‘Hire A Graduate’, which serves as a meeting point between graduates who are seeking employment and employers who are looking for graduates.
The feature gives graduates an opportunity to pitch on-air to their potential employer who is the Ligwalagwala listener. It is also an opportunity for companies looking to hire to invite graduates on-air using the same platform.
Banks, retailers, network providers and recruitment agencies may find this to be an interesting market to invest in as these graduates, upon receiving employment, are likely to develop brand loyalty towards brands they would have been exposed to.
For sponsorship opportunities, please see below schedule: 42/ SABC CoNNECTA RADIO
RSG Sponsorship & Advertising Opportunities
KAT EN HOND
Broadcast Time: 11:30-11:45 Day: Saturdays Duration:15 minutes
COMMERCIAL CONTENT 1 x 10” Opening Billboard 1 x 10” Closing Billboard 1 x 30” Generic Commercial
Investment per feature: R 11 718 Investment for 13 weeks : R 152 334 ex. VAT 43/ SABC CoNNECTA RADIO
UMHLOBO WENENE FM EASES RETURN TO CLASSROOMS
As part of the station’s back to school campaign, Umhlobo Wenene FM has plans to ease the transition back to normal classroom learning following a prolonged stay home as the result of the lockdown restrictions.
The campaign will take the form of 3 hours on the ground activation at a time, targeting schools and universities to get them ready, socially and emotionally, for the resumption of full time classroom learning. This is an exciting partnership opportunity for brands or advertisers to embark on an educational on the ground drive that will be streamed live to the station’s over 600 000 Facebook followers.
For sponsorship opportunities, please see below schedule: 44/ SABC CoNNECTA RADIO
UMHLOBO WENENE FM Sponsorship & Advertising Opportunities
BACK TO THE CLASSROOM “OUTSIDE BROADCAST AMPLIFIED”
COMMERCIAL ELEMENTS: 1 x 10 Opening billboard 1 X 30S” generic Feature Podcast 3-4 min interview / content integration 1 X 10” closing billboard
ELEMENTS VALUE INVESTMENT
Vukuzenzele Feature Sponsorship R 33 912 R33 912
3 X 5 Minute interviews / content R113 040 R113 040 integration
Live throw forwards to feature R56 520 R0
Feature Podcast R20 000 R20 000
Total Value R223 472 R166 952 ex vat 45/ SABC CoNNECTA RADIO
TRUFM ON THE GROUND BACK TO SCHOOL ACTIVATION
TruFM is set to welcome students back to school. The station is mobilizing to set up on the ground activations at various schools and universities in a bid to reintegrate the students into the school premises following prolonged lockdown restrictions.
The outside broadcast will be a 3 hour on the ground opportunity for potential clients to associate their brand with a socially responsible campaign, while building brand affinity as a caring and sympathetic brand. The campaign will also be streamed live on the station’s Facebook platform.
For sponsorship opportunities, please see below schedule: 46/ SABC CoNNECTA RADIO
TRU FM Sponsorship & Advertising Opportunities
THE URBAN EXCHANGE TAKEOVER
CLIENT ELEMENTS CLIENT VALUE CLIENT SAVING INVESTMENT
Branded Promo Spots R61 200 R61 200 R0
Live Mentions R23 040 R23 040 R0
Show Sponsorship & Naming Rights R47 232 R0 R47 232
Give Away moment R23 040 R11 520 R11 520
Twitter Posts R28 000 R14 000 R14 000
Instagram Posts R28 000 R14 000 R14 000
Facebook Posts R28 000 R14 000 R14 000
TOTAL VALUE FOR THE CAMPAIGN R238 512 R137 760 R127 752 ex vat 47/ SABC CoNNECTA RADIO
RADIO 2000 FLIPS FRIDAYS WITH SNEAKER FEATURE
Radio 2000’s award-winning Glenzito Superdrive show is a hit with the station’s young at heart listeners who enjoy the relaxing great “Expensive Mixes and Set It Off” music feature while driving back home after a long day at work.
Affectionately dubbed “#YouthEndala” by its listeners, the show introduces you to the “Friday Sneaker” feature (Fridays, 15:40) that focuses on all things sneakers. This is an opportunity for clients in the sneaker industry to put their brands forward and play on the listener’s obsession of owning and collecting stylish sneakers.
For advertising opportunities, please see below schedule: 48/ SABC CoNNECTA RADIO
RADIO 2000 Sponsorship & Advertising Opportunities
THE GLENZITO SUPERDRIVE Friday Sneaker Feature
Sponsorship Elements & Format
1x 10” Opening Billboard (pre-recorded) 1x 10” Closing Billboard (pre-recorded) 1x 30” Scripted Live read 1 x Facebook Post
Sponsorship Investment
Feature Sponsorship Cost: R 15 217 per feature 13 Week Sponsorship: R 197 812 49/ SABC CoNNECTA RADIO
STANDARD TERMS AND CONDITIONS
• All standard Terms and Conditions apply, as per SABC Radio Airtime Sales Rate Card – July 2020. • In the case of a competition, the minimum prize value is R5,000 per winner per day and the prizes must be pre-approved by station management. • In the case of a competition, the prizes must be delivered to the station one week before pre- publicity commences. • All elements of the campaign are subject to Station Management approval. • Airtime subject to availability at the time of booking. • All costs quoted are exclusive of VAT, and inclusive of Agency Commission. • Cancellation is subject to 20 working days written notice prior to broadcast. • Programming on radio stations was correct at time of going to print. Radio Station programming, however, is subject to change without notice. • The Programming Manager reserves the right to alter any aspect of the programming at his/her own discretion. • All pre-promos remain the property of the station. They are scripted, voiced and produced by the station. The client’s brand name and pay off line will be mentioned in the promo. If the client wants more commercial content, client is advised to book an additional generic campaign. Clients do not have any editorial rights with regards to pre-promos. • Subject to rate increase
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