S S F E I O N O A The Professional Speechwriters Association’s Fourth Annual R L
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I E T WORLD CONFERENCE C A H I W C R O I T S S E R S A Washington D.C., October 16-18, 2017
Unless indicated otherwise, all events take place at Georgetown University’s McDonough School of Business, in the Rafi k B. Hariri Building, Fisher Colloquium. Follow us on Twitter at @PSAPodium and join the conversation at #PSAWorldConference.
MONDAY, OCTOBER 16
12:00 – 1:00 PM Registration
1:00 – 5:00 PM Pre-Conference Workshop A: Beyond the Speech—Using Digital and Social Media to Spread the Message and Grow the Audience, with Shel Holtz (held in Room 240) 1:00 – 5:00 PM Pre-Conference Workshop B: Unforgettable Storytelling—Finally, the Storytelling Techniques that Drive Speeches Strategically and Engage Audiences Deeply, with Dr. Nick Morgan (held in Room 350)
TUESDAY, OCTOBER 17
8:00 – 8:45 AM Registration and Welcome Breakfast
8:45 – 9:00 AM Opening Remarks
9:00 – 10:15 AM Keynote Address: From Rueful Ghost to Leadership Coach—The Hard-Earned Wisdom of the Man Who Wrote Donald Trump’s The Art of the Deal, with Tony Schwartz
10:15 – 10:45 AM Candid Roundtable Conversation
10:45 – 12:00 PM Real. Leadership Communication. (How to make your Exec Comms Real Powerful, Real Authentic—and Real Time), with Shel Holtz, David Armano, Lauren Tilstra and Rod Thorn
12:00 – 12:45 PM Lunch & Conversation with Your Industry Peers
12:45 – 1:15 PM PSA Crowdsource!
1:15 – 1:30 PM Break (continued on reverse)
SPONSOREDHOSTED BY: BY: SPONSORED BY:
PSA-041.conf agenda_F.indd 1 10/10/17 12:26 PM TUESDAY, OCTOBER 17, CONT.
Breakout Sessions: Choose from Eight Sessions In Two Tracks
1:30 – 2:00 PM CRAFT: “It Needs More Jokes!” A Speechwriter’s Guide to Abide, with Clare Doody CAREER: The Survivors—Lessons from Two Pros Who Have Played the Long Game, and Won, with John Santoro and Mark Misercola (held in Room 350)
2:05 – 2:35 PM CRAFT: Spinning Straw Speeches into Golden Remarks (and Thus Amusing Your Speaker and Saving Your Sanity), with Jim Nichols CAREER: The Freelance Survivors: Secrets from Independent Speechwriters Who Have Made It This Far (Knock Wood), with Teresa Zumwald, Janet Marie Stovall and Dan Gerstein (held in Room 350)
2:40 – 3:10 PM CRAFT: Communicating in a Crisis—How Speechwriters Shape Public Response, with Shawn Adamec CAREER: In an Era of “Angry Authenticity,” Helping Your Speaker Find an Authentic Voice, with Dr. Nick Morgan (held in Room 350)
3:15 – 3:45 PM CRAFT: Using Oratory to Create Dialogue on the Most Difficult Subject, with Christine Ammunson CAREER: Deep Dive—How to Build a Holistic Executive Social Media Strategy … And “Like” It, with Lauren Tilstra (held in Room 350)
3:45 – 4:00 PM Break
4:00 – 5:30 PM All the President’s Pens: Speechwriters from Obama Through Nixon Speak Out on the State of White House Speechwriting, and the Future of Presidential Rhetoric, with Aram Bakshian, Bob Rackleff, Clark Judge, Mary Kate Cary, Jeff Shesol, Chris Michel, Sarada Peri and moderator Robert Schlessinger (held in Lohrfink Auditorium) 5:30 – 7:00 PM Cone-of-Silence Cocktails, sponsored by the Cicero Speechwriting Awards (held on the 1st Floor Terrace)
WEDNESDAY, OCTOBER 18
8:30 – 9:00 AM Gather for Breakfast
9:00 – 10:00 AM State of the Profession
10:00 – 11:00 AM PSA Issue Panel: How Can We Make Rhetoric a Force for Good? By Making Every Citizen Rhetoric Literate, with Simon Lancaster
11:00 – 11:15 AM Break
11:15 – 12:00 PM Candid Mentoring Session Among Veteran Speechwriters, Young Pros and Aspiring Scribes
12:00 – 1:00 PM Speechwriting and Self-Actualization: A Capnote Conversation with the Woman Who Helped Michelle Obama Share Her Voice With the World, with Sarah Hurwitz and Stephen Krupin
1:00 PM Closing Remarks
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