Olle Bergman

M.Sc. Chemical Engineering Ad Self- NE agency employed ! Gambro consultant “ Consultant, Public Speaker & Professional Writer with a passion for people, 1990 2000 2010 Ms Sc Dpt of science, language & history” Chem. Neuro- Eng. Chemistry, Lund University

Communication Define in general your1 task. ‣Transfer ? ‣Create understanding? ‣Convince opponent? Analyze your ‣Sell an idea or a product? ‣Influence decisions? target group. ‣CHANGE THE WORLD!! 2

Know3 yourself. ”To thine own self be true” x

! Passion Hamlet Act 1, scene 3

Understand INFO the limitations at4 hand . TIME UNIT Seek inspiration in all types of .5

Marketing Storytelling Journalism

EthOS PATHOS LOGOS EthOS PAThOs

‣Who? ‣When? LOGOS ‣What? ‣How? ‣Where? ‣Why? THE ELEVATOR PITCH —the art of convincing the world in 45 seconds

Olle Bergman, [email protected]

? “An elevator pitch, elevator ride , or elevator statement elevator is a short summary used to quickly and simply define a an person, profession, product, is service, organization or event and its value proposition.” long

Wikipedia how But 30 seconds? 45 seconds?

1 minute? 3 minutes? 5 minutes?

!

CONTEST DISCIPLINE WHO'S ELIGIBLE? FORMAT ESTABLISHED PROPS SLIDES ALLOWED? ALLOWED?

ACS members, 2-3 minute ChemChamps Chemistry undergraduates to 2014 Yes Yes YouTube video pre-tenure faculty

No one turned away, Two oral but focus is on presentation, less 2012 (Outside the FameLab USA All science graduate students, Yes No than three U.S.: 2005) postdocs, and early- minutes each career researchers Preparing

Varies by campus, Oral All sciences, Three Minute but most limit it to presentation, less engineering, and 2008 No One slide your pitch Thesis (3MT) graduate students in than three humanities later stages of study minutes

CIRM Elevator Stem cell Any level Oral 2012 Yes Yes Pitch Challenge science presentation, less than 30 seconds

www.the-scientist.com 1 PLANNING

1. Define who you are. 1. What do you do? 2. Describe what you do. 3. Identify your ideal clients/customers. 2. What problem do you solve? 4. Explain what's unique and different about 3. How are you different? you and your business. 5. State what you want to happen next. 4. Why should I care? 6. Create an attention-getting hook. 7. Put it all together. Carmine Gallo: The Presentation Secrets of Steve Jobs Alyssa Gregory: How to Write an Elevator Pitch 1. What other products are similar to ours? Something How your How this will 2. What’s different about what we do? the listener concept is change the knows. BETTER. world. 3. Why is our unique invention or improvement important?

4. Are we being genuine? { PASSION!

Craig Malloy: The Perfect Elevator Pitch

1. Situation. 1. WOW 2. Impact. 2. HOW 3. Resolution. 3. NOW

Richard Fouts, Gartner Brian Walter, Extreme Meetings Prospect: So, what do you do? Me: I help build PowerPoint muscles. Prospect: Huh? Me: I teach people how to use PowerPoint more effectively in business. Now, for instance, I’m working with a global consulting firm to train all their senior consultants to give better sales presentations so they can close more business. Bruce Gabrielle: http://speakingppt.com/ 2012/07/26/3-best-elevator-pitches/ #sthash.E7Fx8CkB.dpuf

• Use Post-It notes to structure your thoughts. • BE BRIEF. • Write down a draft. • • Edit your draft into a version with less BE CLEAR. than 100 words . • • Do something else for a while. BE REAL. 2 PREPARATION

• Work with your draft as a poet or a copywriter. Taste the words. Speak out the melody of the language.

• Start rehearsing your lines. Edit.

• Perform your pitch to a trusted friend. Listen to the feedback and edit. • At some point: trust yourself that you 3 are done. • Don’t talk to fast. Breathe!

• Don’t panic if you get it a little wrong. Just keep on going.

PERFORMANCE • Keep eye contact. Smile!

• Be prepared to think on your feet and to act.

Stem cell biologists Scientists Pitch Winner 1 Pitch Winner 2

CHECKLIST Take Is it short enough? home messages Is it comprehensible? Are you passionate enough?

Is the idea credible & realistic?

Are you trustworthy? ”If you're a bit nervous and you've written everything Seth Godin, entrepeneur & speaker out and your main goal is to say nothing controversial, nothing memorable, nothing that might get you in trouble...”

” …well, why say it?” you've written everything out and ”The Only Reason to your main goal is to say Give a Speech Is nothing controversial, to Change the World” nothing memorable, nothing ! that might get you in Nick Morgan, communication coach trouble...”