Nonprofit MARCH 2021 • VOLUME 19, NO
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Nonprofit MARCH 2021 • VOLUME 19, NO. 3 Communications MONTHLY COMMUNICATIONS IDEAS FOR NONPROFITS Report ROLES AND RESPONSIBILITIES Inside Position Descriptions 2 Ideas You Can Adapt Stay the course with And ‘The New Normal’ wellness Clear expectations are at the heart of any • Know Zoom, Webex and similar video 3 Presentation Skills job description, whether you are hiring conferencing software. Know body language’s someone to lead a one-off project or to • Be comfortable using Slack, Google impact become a full-time member of your staff. Hangouts, Chanty, Microsoft Teams, However, not all blurbs are created equal, RocketChat and similar communications 4 News Story as some nonprofit managers have learned apps. Possibilities the hard way while onboarding new team • Have experience managing projects on Tips for pitching radio members. a platform like Asana or Monday. “Writing a job description for someone They should have: 5 Speaking who will be a remote worker is much differ- Engagements ent than writing for someone you will see • Strong verbal and written communica- Before accepting every day in the office,” says Max Muller, tion skills. that next speaking principal for Max Muller & Associates, LLC • Excellent time management skills. engagement ... (Overland Park, KS). “An employee who • The ability to self-manage. works from home needs to possess a num- • Access to reliable, high-speed internet. Learn To Embrace 6 ber of different abilities and skills in order to • Access to software such as Microsoft Change Take a lesson from the be successful.” Not everyone is an expert Office, Adobe Suite and/or whatever butterfly at self-managing, and that’s okay. But for systems your office uses. that reason, the person compiling the job “Before writing any job descriptions or description must be careful with his or her 7 Planning Procedures postings, search existing job boards that Anatomy of a strategic selection of words. hire specifically for remote workers such as communication plan “Think about ‘the KASO’s’ — knowledge, Flex Jobs, Remote.com, Remotive, Working abilities, skills and other characteristics Nomads and We Work Remotely,” Muller Networking Skills someone would need to complete the 8 suggests. “This will provide a starting point to How to work the room required tasks — and make a list of relevant help you hire the person best suited for this keywords to use in the description,” Muller type of work.” Another starting point is to re- suggests. For example, the candidate will view how the job in question is described on likely need to have experience using or a the Bureau of Labor Statistics O*Net OnLine willingness to learn how to use video confer- website (www.onetonline.org). encing software and other work-from-home tools. Source: Max Muller, Principal, Max Muller & Associates, A description for a remote position might LLC, Overland Park, KS. Phone (816) 536-5173. Email: ask someone to: [email protected]. Website: https://www. maxmullerassociates.com View this newsletter online at wileyonlinelibrary.com DOI: 10.1002/NPCR Nonprofit Communications Report © 2021 Business Alliances Can Be IDEAS YOU CAN ADAPT Mutually Beneficial How many relationships exist currently When Your Message Is between your nonprofit organization and businesses? Can you identify them? Wellness, Stay the Course By identifying all existing relationships between your organization and various busi- By Megan Venzin nesses, you can examine ways to build on them and further develop mutually beneficial The Oxford Dictionary recognized “blursday” as one of its defining words of 2020. relationships. And by evaluating them as a The term refers to the phenomenon the world felt during the pandemic as days be- group, you can better prioritize where the gan to meld into one another without distinction. This sensation was a by-product of greatest potential exists. many factors including a widely adopted work-from-home culture, a switch to virtual Begin by listing an inventory of all current schooling and feelings of boredom that accompanied shelter-in-place orders. The relationships with businesses. Next to each emergence of blursday (while a clever play on words) had a dramatic impact on the business, list the relationship that current- American routine. ly exists. Once you do that, you can start “During this pandemic we realized that we had to help people maintain their to consider expanding potential strategic health regimen and inspire them to treat every Monday as a fresh start,” says alliances among key staff, board members Cherry Dumaual, PR and partnerships director for The Monday Campaigns, a and your top supporters from the business nonprofit initiative that promotes wellness-driven concepts such as Meatless community. ◆ Monday, Move It Monday and DeStress Monday. “Our research shows that if you begin a habit on a Monday, it helps you modify your behavior for the rest of the week.” The initiative lives by the motto, “Monday is the day all health breaks loose.” And Copyright and Copying (in any format): Copyright © 2021 they’re sticking to it. “It is more important than ever to remind people to take care Wiley Periodicals LLC. All rights reserved. No part of this of themselves, to remind people that in terms of public health, Monday is the day to publication may be reproduced, stored or transmitted in any form or by any means without the prior permission reinforce positive behaviors,” Dumaual explains. in writing from the copyright holder. Authorization to photocopy items for internal and personal use is To make their message resonate even louder in the midst of the COVID-19 pan- granted by the copyright holder for libraries and other demic, The Monday Campaigns decided to: users registered with their local Reproduction Rights Organisation (RRO), e.g. Copyright Clearance Center (CCC), 222 Rosewood Drive, Danvers, MA 01923, USA 1. Create accessible resources. Think about your expertise and services (www.copyright.com), provided the appropriate fee is and share products or promotions that are relevant to the current moment. paid directly to the RRO. This consent does not extend to other kinds of copying such as copying for general For example, The Monday Campaigns created a package to highlight distribution, for advertising and promotional purposes, immune-boosting foods to cook on Meatless Monday and featured on their for republication, for creating new collective works or for resale. Permissions for such reuse can be obtained using website yoga practices that could be completed in bed or sitting on a chair for the RightsLink “Request Permissions” link on Wiley Online Library. Special requests should be addressed DeStress Monday. to: [email protected]. 2. Build partnerships. “We’re working with the NYC Department of Parks and Disclaimer: The Publisher and Editors cannot be held responsible for errors or any consequences arising from Recreation so they can inspire people of all ages and abilities to use the the use of information contained in this journal; the views outdoor spaces during Move It Monday while observing social distancing,” and opinions expressed do not necessarily reflect those of the Publisher and Editors, neither does the publication Dumaual explains. “One of our goals is to get like-minded organizations to of advertisements constitute any endorsement by the use our concepts so they can encourage broader audiences to consider the Publisher and Editors of the products advertised. Wiley’s Corporate Citizenship initiative seeks to address importance of health.” the environmental, social, economic, and ethical 3. Solidify their role as a team player. “Other nonprofits can use our materials challenges faced in our business and which are important to our diverse stakeholder groups. Since launching the and customize them with their own logos to bring our message to their own initiative, we have focused on sharing our content with those in need, enhancing community philanthropy, teams,” Dumaual says. “We can help promote their efforts on social media or reducing our carbon impact, creating global guidelines collaborate via webinars.” and best practices for paper use, establishing a vendor code of ethics, and engaging our colleagues and other stakeholders in our efforts. Follow our progress at www. Not every organization will have a mission that’s already so closely aligned to wiley.com/go/citizenship. the pandemic, but there are steps they can take to make their messages resonate. Editor: Scott C. Stevenson Dumaual offers, “Keep them simple. Keep them practical. And be cognizant that Production Editor: Mary Jean Jones Address for Editorial Correspondence: Scott C. Stevenson, these are hard times. You can’t minimize what’s going on, but it’s important to Nonprofit Communications Report encourage hope.” ◆ For submission instructions, subscription and all other information visit: wileyonlinelibrary.com/journal/npcr. Source: Cherry Dumaual, PR and Partnerships Director, The Monday Campaigns. Email: cdumaual@ mondaycampaigns.org. Website: www.mondaycampaigns.org 2 • Nonprofit Communications Report © 2021 View this newsletter online at wileyonlinelibrary.com DOI: 10.1002/NPCR PRESENTATION SKILLS Know How Body Language Impacts Your Presentation Intent. It’s what people care about. When listening to a presentation, 3. Maintain affect. With the adrenaline spike, your mind audience members are unconsciously asking themselves, “Is this will likely begin to race, and, in turn, you may lose facial speaker sincere? Does he or she truly want to be here?” The an- expressions. When appropriate, consciously remember to swers to these questions are found in the presenter’s body language. smile, nod, raise your eyebrows and so on. Nick Morgan, president of Public Words, Inc. (Boston, MA), says, 4. Be aware of your voice. “When people get nervous, their “Body language is where we get the intent. In many ways, it’s more vocal cords constrict, and their voices tend to go higher,” important than the specific wording. If body language is at odds with Morgan says. “We humans are very sensitive to shifts in what you’re saying, then we believe the body language and body other people’s voices, even when we have never heard language always trumps the content.