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Hybrid & Electric Vehicles
A CRC Press FREEBOOK Hybrid & Electric Vehicles TABLE OF CONTENTS 0 Introduction 1 • Introduction to Electric Vehicles from 0 Electric and Plug-in Hybrid Vehicle Networks: Optimization and Control 2 • Electric Machines from Electric and 0 Hybrid Vehicles: Design Fundamentals, Second Edition 3 • Fundamentals of Conventional 0 Vehicles and Powertrains from Advanced Electric Drive Vehicles 0 4 • Hybrid Energy Storage Systems from Advanced Electric Drive Vehicles 5 • Solar Powered Charging Stations from 0 Solar Powered Charging Infrastructure for Electric Vehicles: A Sustainable Development 6. Internal Combustion Engines from 0 Modern Electric, Hybrid Electric, and Fuel Cell Vehicles, Third Edition Solar Powered Charging Infrastructure for Electric Vehicles VISIT WWW.CRCPRESS.COM TO BROWSE FULL RANGE OF ELECTRICAL ENGINEERING TITLES Introduction In response to increasing demand for low-carbon technologies, we educate in hybrid and fully electric vehicle development from CRC Press. These books show students and professionals alike how electrical and mechanical engineers must work together to complete an alternative vehicle system. It empowers them to carry on state-of-the-art research and development in automotive engineering in order to meet today?s needs of clean, efficient, and sustainable vehicles! 4 Q INTRODUCTION TO ELECTRIC VEHICLES This chapter is excerpted from Electrical and Plug-in Hybrid Vehicle Networl<s: Optimization and Control by Emanuele Crisostomi, Robert Shorten, Sonja StGdli & Fabian Wirth © 2018 Taylor & Francis Group. All rights reserved. 0 Learn more 1 Introduction to Electric Vehicles 1.1 Introduction Growing concerns over the limited supply of fossil-based fuels are motivating intense activity in the search for alternative road transportation propulsion systems. -
Television Advertising Insights
Lockdown Highlight Tous en cuisine, M6 (France) Foreword We are delighted to present you this 27th edition of trends and to the forecasts for the years to come. TV Key Facts. All this information and more can be found on our This edition collates insights and statistics from dedi cated TV Key Facts platform www.tvkeyfacts.com. experts throughout the global Total Video industry. Use the link below to start your journey into the In this unprecedented year, we have experienced media advertising landscape. more than ever how creative, unitive, and resilient Enjoy! / TV can be. We are particularly thankful to all participants and major industry players who agreed to share their vision of media and advertising’s future especially Editors-in-chief & Communications. during these chaotic times. Carine Jean-Jean Alongside this magazine, you get exclusive access to Coraline Sainte-Beuve our database that covers 26 countries worldwide. This country-by-country analysis comprises insights for both television and digital, which details both domestic and international channels on numerous platforms. Over the course of the magazine, we hope to inform you about the pandemic’s impact on the market, where the market is heading, media’s social and environmental responsibility and all the latest innovations. Allow us to be your guide to this year’s ACCESS OUR EXCLUSIVE DATABASE ON WWW.TVKEYFACTS.COM WITH YOUR PERSONAL ACTIVATION CODE 26 countries covered. Television & Digital insights: consumption, content, adspend. Australia, Austria, Belgium, Brazil, Canada, China, Croatia, Denmark, France, Finland, Germany, Hungary, India, Italy, Ireland, Japan, Luxembourg, The Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, UK and the US. -
The Advertising Plan of Toyota Camry for Toyota Motor Thailand Co. Ltd
California State University, San Bernardino CSUSB ScholarWorks Theses Digitization Project John M. Pfau Library 2004 The advertising plan of Toyota Camry for Toyota Motor Thailand Co. Ltd Ampika Kosumapa Follow this and additional works at: https://scholarworks.lib.csusb.edu/etd-project Part of the Marketing Commons Recommended Citation Kosumapa, Ampika, "The advertising plan of Toyota Camry for Toyota Motor Thailand Co. Ltd" (2004). Theses Digitization Project. 2556. https://scholarworks.lib.csusb.edu/etd-project/2556 This Project is brought to you for free and open access by the John M. Pfau Library at CSUSB ScholarWorks. It has been accepted for inclusion in Theses Digitization Project by an authorized administrator of CSUSB ScholarWorks. For more information, please contact [email protected]. THE ADVERTISING PLAN OF TOYOTA CAMRY FOR TOYOTA MOTOR THAILAND CO., LTD. A Project Presented to the Faculty of California State University, San Bernardino In Partial Fulfillment of the Requirements for the Degree Master of Arts in Interdisciplinary Studies by Ampika Kosumapa March 2004 THE ADVERTISING PLAN OF TOYOTA CAMRY FOR TOYOTA MOTOR THAILAND CO., LTD. A Project Presented to the Faculty of California State University, San Bernardino by Ampika Kosumapa March 2004 Approved by: Dr. Frederick Hebein, Committee Chair, Dat Marketing Dr. Eric Newman, Marketing Dr. Heather Hundley, Communicat.on Studies © 2004 Ampika Kosumapa ABSTRACT Toyota Camry has been the best-selling automobile in its class (mid-sized sedan) segment in Thailand since 1999 (Teeradech, 2002). The advertising plan in this paper is created for Toyota Motor Thailand Co., Ltd. 1) to maintain the leadership position of the Toyota Camry in its market; 2) to reposition Camry as a luxury and up-style car; 3) to support the increase in product price; and 4) to gain new buyers. -
Racial Diversity in TV Commercials: the Consumer Perspective a Comparison of Perceptions
Racial Diversity in TV commercials: The Consumer Perspective A comparison of Perceptions Student Name: Karen Bou Moughalabie Student Number: 536157 Supervisor: Dr. Julia Kneer Media Studies – Media and Creative Industries Erasmus School of History, Culture and Communication Erasmus University Rotterdam Master's Thesis June, 2020 Word Count: 22,053 1 "Oppressive language does more than represent violence; it is violence; does more than represent the limits of knowledge; it limits knowledge. Whether it is obscuring state language or the faux-language of mindless media; whether it is the proud but calcified language of the academy or the commodity-driven language of science; whether it is the malign language of law-without-ethics, or language designed for the estrangement of minorities, hiding its racist plunder in its literary cheek – it must be rejected, altered and exposed. It is the language that drinks blood, laps vulnerabilities, tucks its fascist boots under crinolines of respectability and patriotism as it moves relentlessly toward the bottom line and the bottomed-out mind" - Toni Morrison, in her speech upon becoming the first African-American to win the Nobel Prize in Literature, 1993. 2 Abstract Minorities around the world have been voicing their concerns towards the lack of proper representation within the media for decades now. From black communities being stereotypically portrayed as the tireless athletes, to Asian individuals presented as the typical intellectuals, there has been a worldwide uproar against these clichéd ideologies, especially at a time when social media platforms have entered every home. Historically, minorities have been faced with either racist representations of the such, or no representation at all. -
Independent Television Producers in England
Negotiating Dependence: Independent Television Producers in England Karl Rawstrone A thesis submitted in partial fulfilment of the requirements of the University of the West of England, Bristol for the degree of Doctor of Philosophy Faculty of Arts and Creative Industries, University of the West of England, Bristol November 2020 77,900 words. Abstract The thesis analyses the independent television production sector focusing on the role of the producer. At its centre are four in-depth case studies which investigate the practices and contexts of the independent television producer in four different production cultures. The sample consists of a small self-owned company, a medium- sized family-owned company, a broadcaster-owned company and an independent- corporate partnership. The thesis contextualises these case studies through a history of four critical conjunctures in which the concept of ‘independence’ was debated and shifted in meaning, allowing the term to be operationalised to different ends. It gives particular attention to the birth of Channel 4 in 1982 and the subsequent rapid growth of an independent ‘sector’. Throughout, the thesis explores the tensions between the political, economic and social aims of independent television production and how these impact on the role of the producer. The thesis employs an empirical methodology to investigate the independent television producer’s role. It uses qualitative data, principally original interviews with both employers and employees in the four companies, to provide a nuanced and detailed analysis of the complexities of the producer’s role. Rather than independence, the thesis uses network analysis to argue that a television producer’s role is characterised by sets of negotiated dependencies, through which professional agency is exercised and professional identity constructed and performed. -
CL2005 Film Winners.Pdf
TITLE ADVERTISER PRODUCT ENTRANT COMPANY COUNTRY GRAND PRIX 11 Cars GRRR HONDA HONDA DIESEL WIEDEN+KENNEDY UNITED KINGDOM GOLD LION 02 Sweet Foods PEOPLE OF PAIN ALTOIDS ALTONIDS SOURS LEO BURNETT USA MASTERING THE MOTHER TONGUE ALTOIDS ALTONIDS SOURS LEO BURNETT USA FABLE OF THE FRUIT BAT ALTOIDS ALTONIDS SOURS LEO BURNETT USA 07 Cosmetics & Beauty STUNT CITY UNILEVER REXONA LOWE LONDON UNITED KINGDOM 08 Toiletries & OTC Pharmacy JINXED KLABIN KIMBERLEY KLEENEX TISSUES JWT BRAZIL GOLF PFIZER CANADA VIAGRA ERECTILE DYSFUNCTION DRUG TAXI CANADA CANADA OFFICE PFIZER CANADA VIAGRA ERECTILE DYSFUNCTION DRUG TAXI CANADA CANADA COACH PFIZER CANADA VIAGRA ERECTILE DYSFUNCTION DRUG TAXI CANADA CANADA 11 Cars SOUNDS OF SUMMER MERCEDES-BENZ MERCEDES CONVERTIBLES SPRINGER & JACOBY WERBUNG GERMANY COUNTERFEIT MINI MINI COOPER CRISPIN PORTER + BOGUSKY USA 12 Other Vehicles, Auto Products & Services KING KONG FORD SALES & SERVICE FORD RANGER OPENCAB JWT BANGKOK THAILAND THAILAND 13 Home Electronics & Audio-Visual RED-EYED BABY OLYMPUS EUROPE OLYMPUS DIGITAL CAMERA SPRINGER & JACOBY THE NETHERLANDS INTERNATIONAL CROPPED TOURISTS OLYMPUS EUROPE OLYMPUS DIGITAL CAMERA SPRINGER & JACOBY THE NETHERLANDS INTERNATIONAL DISTORTED DOGS OLYMPUS EUROPE OLYMPUS DIGITAL CAMERA SPRINGER & JACOBY THE NETHERLANDS INTERNATIONAL BLURRY BOY OLYMPUS EUROPE OLYMPUS DIGITAL CAMERA SPRINGER & JACOBY THE NETHERLANDS INTERNATIONAL 17 Entertainment & Leisure GOLFERS SONY PLAYSTATION PLAYSTATION 2 TBWA\LONDON UNITED KINGDOM ATHLETES SONY PLAYSTATION PLAYSTATION 2 TBWA\LONDON -
Bakalaureus Mihkel Lohe.Pdf
Tartu Ülikool Filosoofiateaduskond Filosoofia ja semiootika instituut Semiootika osakond Mihkel Lõhe X REKLAAMITÜÜBI ÜLESEHITUS Bakalaureusetöö Juhendaja: Silvi Salupere Tartu 2013 SISUKORD SISSEJUHATUS ........................................................................................................................ 4 1 X REKLAAMITÜÜP ......................................................................................................... 6 1.1 X reklaamitüübi nimetus, binaarsuse probleem ........................................................... 6 1.2 X reklaamitüübi variatsioonid ..................................................................................... 6 1.3 X reklaamitüüp ja erinevad meediumid ....................................................................... 7 2 AJALUGU .......................................................................................................................... 9 2.1 Super Bowl Commercials .......................................................................................... 10 2.2 Cannes Lion International Festival of Creativity ....................................................... 12 2.3 The Clio Awards ........................................................................................................ 12 2.4 Ajaloo kokkuvõte ....................................................................................................... 13 3 TEOREETILINE RAAMISTIK ....................................................................................... 15 3.1 Barthes ...................................................................................................................... -
Estilo E Autoria No Campo Do Filme Publicitário
UNIVERSIDADE FEDERAL DA BAHIA FACULDADE DE COMUNICAÇÃO PROGRAMA DE PÓS-GRADUAÇÃO EM COMUNICAÇÃO E CULTURA CONTEMPORÂNEAS ! ! ! ! TATIANA GÜENAGA ANEAS ! ! ! ESTILO E AUTORIA NO CAMPO DO FILME PUBLICITÁRIO: OS CASOS DE “CACHORRO-PEIXE” E “ÚLTIMOS DESEJOS DA KOMBI”, DA ALMAPBBDO ! ! ! ! ! ! Salvador 2016 TATIANA GÜENAGA ANEAS ! ! ! ! ESTILO E AUTORIA NO CAMPO DO FILME PUBLICITÁRIO: OS CASOS DE DE “CACHORRO-PEIXE” E “ÚLTIMOS DESEJOS DA KOMBI”, DA ALMAPBBDO ! Tese apresentada como requisito parcial à obtenção do grau de Doutora em Comunicação pelo Curso de Pós- graduação em Comunicação e Cultura Contemporâneas da Universidade Federal da Bahia. ! Orientadora: Profa Dra Maria Carmem Jacob de Souza ! ! ! ! ! ! ! ! Salvador 2016 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! FICHA CATALOGRÁFICA ELABORADA PELA BIBLIOTECA CENTRAL UNIVERSIDADE FEDERAL DE SERGIPE ! ! ! ! Aneas, Tatiana Güenaga A578e Estilo e autoria no campo do filme publicitário : os casos de “cachorro-peixe” e “últimos desejos da kombi”, da almaBBDO / Tatiana Güenaga Aneas ; orientadora Maria Carmem Jacob de Souza. – Salvador, 2016. 384 f. : il. ! Tese (Doutorado em Comunicação) – Universidade Federal !da Bahia, 2016. 1. Publicidade. 2. Propaganda. 3. Cinema. 4. Agências de propaganda. 5. Gravações de vídeo. I. Souza, Maria Carmem Jacob de, orient. III. Título. CDU 659.1:791.43 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Para Márcio e Theo AGRADECIMENTOS ! A Profa. Maria Carmem Jacob de Souza, pela orientação competente, pelo apoio e paciência e pelas valiosas lições sobre generosidade. Ao Prof. Wilson Gomes, pela importante participação na minha formação como pesquisadora. Aos Profs. Guilherme Maia e Rodrigo Barreto, que colaboram com esta pesquisa desde os tempos do grupo Pepa. Aos professores do Póscom/UFBA com os quais tive o prazer de conviver ao longo da minha trajetória e que colaboraram de muitas maneiras com este trabalho: Mohamed Bamba, Regina Gomes, José Francisco Serafim e Fábio Ferreira. -
A Comparative Analysis of the Use of Music in Advertisements Within the Car Industry
California State University, San Bernardino CSUSB ScholarWorks Theses Digitization Project John M. Pfau Library 2003 A comparative analysis of the use of music in advertisements within the car industry Crystal Desquitado Mamaril Follow this and additional works at: https://scholarworks.lib.csusb.edu/etd-project Part of the Marketing Commons Recommended Citation Mamaril, Crystal Desquitado, "A comparative analysis of the use of music in advertisements within the car industry" (2003). Theses Digitization Project. 2296. https://scholarworks.lib.csusb.edu/etd-project/2296 This Project is brought to you for free and open access by the John M. Pfau Library at CSUSB ScholarWorks. It has been accepted for inclusion in Theses Digitization Project by an authorized administrator of CSUSB ScholarWorks. For more information, please contact [email protected]. A COMPARATIVE ANALYSIS OF THE USE OF MUSIC IN ADVERTISEMENTS WITHIN THE CAR INDUSTRY A Project Presented to the Faculty of California State University, San Bernardino In Partial Fulfillment of the Requirements for the Degree Master of Business Administration: Marketing Management by Crystal Desquitado Mamaril June 2003 A COMPARATIVE ANALYSIS OF THE USE OF MUSIC IN ADVERTISEMENTS WITHIN THE CAR INDUSTRY A Project Presented to the Faculty of California State University, San Bernardino by Crystal Desquitado Mamaril June 2003 5^ -2. o o ©at ABSTRACT The use of music in television commercials is becoming an increasing trend among marketing companies. This has especially been apparent in the commercials for the car industry. With each company attempting to find its musical niche, it is important to analyze the successes and failures of each and provide objective criteria which will enable the comparison of completely different advertisements. -
TITLE ADVERTISER PRODUCT ENTRANT COMPANY COUNTRY GRAND PRIX 11 Cars GRRR HONDA HONDA DIESEL WIEDEN+KENNEDY UNITED KINGDOM GOLD L
TITLE ADVERTISER PRODUCT ENTRANT COMPANY COUNTRY GRAND PRIX 11 Cars GRRR HONDA HONDA DIESEL WIEDEN+KENNEDY UNITED KINGDOM GOLD LION 02 Sweet Foods PEOPLE OF PAIN ALTOIDS ALTONIDS SOURS LEO BURNETT USA MASTERING THE MOTHER TONGUE ALTOIDS ALTONIDS SOURS LEO BURNETT USA FABLE OF THE FRUIT BAT ALTOIDS ALTONIDS SOURS LEO BURNETT USA 07 Cosmetics & Beauty STUNT CITY UNILEVER REXONA LOWE LONDON UNITED KINGDOM 08 Toiletries & OTC Pharmacy JINXED KIMBERLY-CLARK KLEENEX TISSUES JWT BRAZIL GOLF PFIZER CANADA VIAGRA ERECTILE DYSFUNCTION DRUG TAXI CANADA CANADA OFFICE PFIZER CANADA VIAGRA ERECTILE DYSFUNCTION DRUG TAXI CANADA CANADA COACH PFIZER CANADA VIAGRA ERECTILE DYSFUNCTION DRUG TAXI CANADA CANADA 11 Cars SOUNDS OF SUMMER MERCEDES-BENZ MERCEDES CONVERTIBLES SPRINGER & JACOBY WERBUNG GERMANY COUNTERFEIT MINI MINI COOPER CRISPIN PORTER + BOGUSKY USA 12 Other Vehicles, Auto Products & Services KING KONG FORD SALES & SERVICE FORD RANGER OPENCAB JWT BANGKOK THAILAND THAILAND 13 Home Electronics & Audio-Visual RED-EYED BABY OLYMPUS EUROPE OLYMPUS DIGITAL CAMERA SPRINGER & JACOBY THE NETHERLANDS INTERNATIONAL CROPPED TOURISTS OLYMPUS EUROPE OLYMPUS DIGITAL CAMERA SPRINGER & JACOBY THE NETHERLANDS INTERNATIONAL DISTORTED DOGS OLYMPUS EUROPE OLYMPUS DIGITAL CAMERA SPRINGER & JACOBY THE NETHERLANDS INTERNATIONAL BLURRY BOY OLYMPUS EUROPE OLYMPUS DIGITAL CAMERA SPRINGER & JACOBY THE NETHERLANDS INTERNATIONAL 17 Entertainment & Leisure GOLFERS SONY PLAYSTATION PLAYSTATION 2 TBWA\LONDON UNITED KINGDOM ATHLETES SONY PLAYSTATION PLAYSTATION 2 TBWA\LONDON UNITED -
La Publicidad Audiovisual: Una Forma De Arte Posmoderno
La publicidad audiovisual: una forma de arte posmoderno ROLANDO VILASUSO EDITORIAL LAMM © 2013, Rolando Vilasuso © De esta edición: Centro de Estudios para la Cultura y las Artes Casa Lamm, S.A. Álvaro Obregón 99 Col. Roma Del. Cuauhtémoc C.P. 06700 ISBN: 978-607-96280-1-7 Diseño de libro: WR Servicios Editoriales. Ilustración: Fragmento del anuncio audiovisual de la campaña DHL, en su 25 aniversario en México. Primera edición: noviembre 2013 Queda rigurosamente prohibida, sin la autorización escrita de los titulares del copyright, bajo las sanciones establecidas por las leyes, la reproducción total o parcial de esta obra. AGRADECIMIENTOS Mi más profundo agradecimiento a la Dra. Margarita Martínez Lámbarry porque sin sus orientaciones, metodología, sabiduría, vastos conocimientos sobre arte, mente jo- ven y abierta, esta investigación nunca se hubiera podido realizar. A la Dra. Claudia Gómez Haro por su motivación, comprensión, sabiduría, pro- fundos conocimientos teóricos, estéticos y por su constante apoyo. A todo el sistema y equipo de trabajo de Casa Lamm, especialmente a la señorita Adriana Corella, por el constante apoyo. A la agencia de publicidad Alazraki & Asociados, su Presidente Carlos Alazraki Grossmann y su Vicepresidente Creativo Luis Ángel Quintero, por el apoyo y valiosas informaciones brindadas. Al Licenciado Simón Bross y su asistente Aurora Lila, por el apoyo y valiosas informaciones brindadas. A la Licenciada Ana María Olabuenaga y su asistente María Elena Minera, por el apoyo y valiosas informaciones brindadas. Al Licenciado Marco Colín, por el apoyo y valiosa información brindada. A la gerente del Festival Internacional de la Publicidad Ibero Americana, Licen- ciada Tania Kolakovic, por el apoyo y la valiosa información brindada. -
Fuzzy Logic Controller for Parallel Plug-In Hybrid Vehicle Sk
University of Wisconsin Milwaukee UWM Digital Commons Theses and Dissertations December 2012 Fuzzy Logic Controller for Parallel Plug-in Hybrid Vehicle Sk. Khairul Hasan University of Wisconsin-Milwaukee Follow this and additional works at: https://dc.uwm.edu/etd Part of the Electrical and Computer Engineering Commons, and the Mechanical Engineering Commons Recommended Citation Hasan, Sk. Khairul, "Fuzzy Logic Controller for Parallel Plug-in Hybrid Vehicle" (2012). Theses and Dissertations. 436. https://dc.uwm.edu/etd/436 This Thesis is brought to you for free and open access by UWM Digital Commons. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of UWM Digital Commons. For more information, please contact [email protected]. FUZZY LOGIC CONTROLLER FOR PARALLEL PLUG-IN HYBRID VEHICLE by Sk. Khairul Hasan A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Science in Engineering at The University of Wisconsin-Milwaukee December 2012 ABSTRACT FUZZY LOGIC CONTROLLER FOR PARALLEL PLUG-IN HYBRID VEHICLE By Sk. Khairul Hasan The University of Wisconsin-Milwaukee, 2012 Under the supervision of Dr. Anoop K. Dhingra Hybrid electric vehicles combine two methods for propelling a vehicle. In a parallel hybrid vehicle, the two propulsion methods work in parallel to meet the total power demand. Among different combination of power sources, internal combustion engine and electric motor drive system are the most popular because of their availability and controllability. Plug-in hybrid vehicle is the latest version in hybrid vehicle family. In plug-in hybrid vehicle, battery is directly recharged from the electrical power grid and it can be used for a long distance with higher efficiency.