Narrative Transportation in Global Brand Content
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BRAND NAME PRODUCTS Branded Male Marketing to Men.Pdf
Branded Male hb aw:Branded Male 15/1/08 10:10 Page 1 BRANDED MALE Mark Tungate is the “Tungate dissects the social trends that have been shaping the male consumer across a Men are not what they were. In article after author of the variety of sectors in recent years… Provides insights on how brands can tackle the article we’re told a new type of man is bestselling Fashion business of engaging men in a relevant way – and the influential role that the women in abroad – he’s more interested in looking Brands, as well as the their lives play.” good and he’s a lot keener on shopping. highly acclaimed Carisa Bianchi, President, TBWA / Chiat / Day, Los Angeles Adland: A Global Branded Male sets out to discover what History of Advertising, “Finally a book that uses humour, examples and clever storytelling to shed a new light on makes men tick as consumers and how both published by male trends. Helps us approach male consumers as human beings and not simply as products and services are effectively Kogan Page. Based in marketing targets.” branded for the male market. Using a day Photography: Philippe Lemaire Paris, he is a journalist in the life of a fictional “branded male”, specializing in media, marketing and Roberto Passariello, Marketing Director, Eurosport International Mark Tungate looks at communication. Mark has a weekly column BRANDED male-orientated brands and their in the French media magazine Stratégies, “Ideas, advice and insights that will help anyone aiming to get messages across marketing strategies in areas as diverse as: and writes regularly about advertising, style to men.” and popular culture for the trends David Wilkins, Special Projects Officer, Men’s Health Forum • grooming and skincare; intelligence service WGSN and the • clothes; magazine Campaign. -
Studyof Guinness
THIBAULT DEMURGE SSTTUUDDYY OOFF GGUUIINNNNEESSSS YEAR: 2006-2007 DIPLOMA: DUETI C ONTENTS BEER CONSUMMATION IN IRELAND: .................................................................... 2 PRESENTATION OF GUINNESS : ............................................................................... 4 THE STEPS TO BREW GUINNESS? .............................................................................................. 6 THEORIES ABOUT ADVERTISING ............................................................................ 8 GLOBAL BRANDING ................................................................................................................. 8 DEFINITION OF GLOBAL BRANDING ......................................................................................... 8 The consumers’ percepton of global brands .................................................................................. 9 Analyse of global branding .............................................................................................................. 9 Challenges facing global brands .................................................................................................... 10 THE MEDIA ........................................................................................................................... 11 Television ....................................................................................................................................... 11 Newspapers .................................................................................................................................. -
February 2019 Checks
Report Date 03/01/19 Eagle County Schools Page No 1 For 02/01/19 - 02/28/19 A/P Detail Check Register FPREG02A Check Key Date Paid Vendor No / Vendor Name Claim No Invoice No PO No Description Amount Paid Account No / Description Acct Amt. Status Status Description Bank No 50 5000306036 02/21/19 1635 COLORADO MOUNTAIN COLLEGE 00326421 BALDWIN 97653 Jody Hern Scholarship Recipient - Gab -500.00 9-74-320-00-1900-0890-000-0000-48 EVHS ACT. WRESTLING CLUB EXP -500.00 CV Computer Void Total Check: -500.00 5000307654 02/06/19 296074 REBECCA COLTON 00330168 2018 MILEAGE MILEAGE THROUGH 12/09/2018 -172.22 9-10-610-00-2310-0580-000-0000-00 BOE WKSHP/CONF/TRAVEL -172.22 CV Computer Void Total Check: -172.22 5000308041 02/01/19 272680 MEADOW GOLD DAIRY 00330904 1072737 99154 EVE MILK PURCHASES - BLANKET PO - JAN 168.27 9-21-110-00-3120-0631-000-0000-00 EVE MILK PURCHASES 168.27 C Computer 00330905 1071851 99154 EVE MILK PURCHASES - BLANKET PO - JAN 102.18 9-21-110-00-3120-0631-000-0000-00 EVE MILK PURCHASES 102.18 C Computer 00330903 1070643 99154 EVE MILK PURCHASES - BLANKET PO - JAN 136.24 9-21-110-00-3120-0631-000-0000-00 EVE MILK PURCHASES 136.24 C Computer 00330902 1069666 99154 EVE MILK PURCHASES - BLANKET PO - JAN 110.71 9-21-110-00-3120-0631-000-0000-00 EVE MILK PURCHASES 110.71 C Computer 00330901 1069504 99161 JCES MILK PURCHASES - BLANKET PO - JA 338.51 9-21-190-00-3120-0631-000-0000-00 JCES MILK PURCHASES 338.51 C Computer 00330900 50705131 99161 JCES MILK PURCHASES - BLANKET PO - JA 127.54 9-21-190-00-3120-0631-000-0000-00 JCES MILK -
Computer Graphics World | 1
Contents Zoom In Zoom Out For navigation instructions please click here Search Issue Next Page ComputerTHE MAGAZINE FOR DIGITAL CONTENT CREATION AND PRODUCTION June 2006 www.cgw.com WORLD On CG Location Setting the virtual scene in prime-time shows Young Again Digital artists reverse the aging process for X-Men CSI: CGI Uncovering the clues for an immersive game experience The Wheel Deal Team Disney/Pixar shifts into high gear to create cars with character $4.95 USA $6.50 Canada Contents Zoom In Zoom Out For navigation instructions please click here Search Issue Next Page A CW Previous Page Contents Zoom In Zoom Out Front Cover Search Issue Next Page BEF MaGS &''&$54108&3)064& &OFSHJ[FZPVSTUVEJPXJUIUIF%#0995.4FSJFT XPSLTUBUJPOTQPXFSFECZ*OUFMT¡OFX%VBM$PSF9FPO¡ 1SPDFTTPST &OKPZFYDFMMFOUQFSGPSNBODF BOEIFBESPPNGPSUPEBZTCJU BQQMJDBUJPOT"OEQSPUFDUZPVS JOWFTUNFOUTBTZPVUSBOTJUJPO UPCJUDPNQVUJOH #099 888#0995&$)$0.________________ 4"-&4!#0995&$)$0.__________________ *OUFM UIF*OUFMMPHP 9FPO BOEUIF9FPOMPHPBSFUSBEFNBSLTPSSFHJTUFSFEUSBEFNBSLT PG*OUFM$PSQPSBUJPOPSJUTTVCTJEJBSJFTJOUIF6OJUFE4UBUFTBOEPUIFSDPVOUSJFT A CW Previous Page Contents Zoom In Zoom Out Front Cover Search Issue Next Page BEF MaGS A CW Previous Page Contents Zoom In Zoom Out Front Cover Search Issue Next Page BEF MaGS June 2006 • Volume 29 • Number 6 THE MAGAZINE FOR DIGITAL CONTENT CREATION AND PRODUCTION Also see www.cgw.com for computer graphics news, special surveys and reports, and the online gallery. Computer WORLD 10 Features Departments Cover story Editor’s Note 2 Car Talk 10 CHARACTER ANIMATION | Team The Ticket to Summer Fun Disney/Pixar builds the ultimate Will this year’s anticipated summer concept cars for the newly released blockbusters shine or fi zzle? vehicle-centric fi lm. -
Imagem E Pensamento Comunicação E Sociedade
imagenepensamento.qxp:Apresentação 1 31/03/11 13:28 Página1 23 Comunicação e Sociedade José Bragança de Miranda, Moisés de Lemos Martins Moisés de Lemos Martins Madalena Oliveira Jacinto Godinho José Bragança de Miranda Madalena Oliveira Aparentemente a imagem superou o pensamento, já não Jacinto Godinho necessitando dele. Trata-se de um resultado paradoxal, se repararmos que a filosofia ocidental, a de Platão, por Imagem e Pensamento exemplo, começa precisamente num conflito com as ima- gens. Esse conflito é resolvido através das ideias eternas, Imagem e Pensamento um procedimento que abre caminho ao «conceito», de que a técnica digital é a culminação. No momento final deste processo, a relação entre imagem, palavra e texto tornou- -se praticamente num enigma, sendo nosso propósito, neste ensaio plural, escrito a muitas mãos, interrogá-lo, debatê-lo e clarificá-lo, na medida do possível. www.ruigracio.com Universidade do Minho Grácio Editor Grácio Editor Centro de Estudos de Comunicação e Sociedade Imagem e Pensamento:Layout 1 31/03/11 12:52 Página2 Imagem e Pensamento:Layout 1 31/03/11 12:52 Página3 Moisés de Lemos Martins, José Bragança de Miranda, Madalena Oliveira e Jacinto Godinho (Eds) IMAGEM E PENSAMENTO Grácio Editor Imagem e Pensamento:Layout 1 31/03/11 12:52 Página4 Ficha técnica Título: Imagem e Pensamento Editores: Moisés de Lemos Martins, José Bragança de Miranda, Madalena Oliveira e Jacinto Godinho Colecção: Comunicação e Sociedade — n.º 23 Director da colecção: Moisés de Lemos Martins Centro de Estudos Comunicação e Sociedade da Universidade do Minho Capa: Grácio Editor Coordenação editorial: Rui Grácio Design gráfico: Grácio Editor Impressão e acabamento: Tipografia Lousanense 1ª Edição: Abril de 2011 ISBN: 978-989-8377-12-8 Dep. -
An Evolution of Guinness Advertising - Business Insider
An Evolution of Guinness Advertising - Business Insider http://www.businessinsider.com/an-evolution-of-guinness-advertising-... 250 YEARS OF GENIUS: A Look At The Evolution Of Guinness Advertising MALLORY RUSSELL MAR. 12, 2012, 3:30 PM Guinness was founded in 1759 but didn't publish its first ad until 1794. In the early 20th century, the brewery began setting the standard for beer advertising with witty, engaging ads that helped create arguably the best-known beer worldwide. People can still quote its first tagline —"Guinness is good for you"—even though it is 83 years old. More recently, the brewer campaigned on Facebook to set a record for the largest St Patrick’s Day party. (And yes, the Guinness Book of World Records was also originally a marketing stunt by the company.) Guinness Guinness 1934 1 di 24 11/03/2015 14.46 An Evolution of Guinness Advertising - Business Insider http://www.businessinsider.com/an-evolution-of-guinness-advertising-... 1794: Guinness's first official press advertisement was published in the U.K. The company was already 63 years old when it started publishing ads. This engraving was published in ‘The Gentleman’s Magazine’ with the caption ‘Health, peace and prosperity’. It is considered to be one of Guinness's earliest ads. 1862: Guinness adopts the harp logo as its brand. 2 di 24 11/03/2015 14.46 An Evolution of Guinness Advertising - Business Insider http://www.businessinsider.com/an-evolution-of-guinness-advertising-... Until the late 1920s Guinness relied on word of mouth to promote its product.. When sales began to decline in the 1930s, Guinness hired S.H. -
DVD MAGAZINE Outstanding Animation, VFX and Motion Graphics for Design and Advertising 15 ��������������������
DVD MAGAZINE Outstanding animation, VFX and motion graphics for design and advertising 15 �������������������� ������������������������������������������������������������������������������� ��������������������������������������������������������������������������������� ������������������������������������������������������������������������������ �������� ������� �������� ������������ ������� ��������������� ������� ��� �������� ������������������������������������������������������������������������������ ������������������������������������������������ �������������������������������������������������������������������������������� ��������������������������������������������������������������������������������� ������������������� ������������������������������������������������������������������������������� ������������������������������������������������������������������������������������ ���������������������������������������������������������������������������������� �������������������������������������������������������������������������������� ������������������������������������������������������������������������������ �������������������������������������������������������������������������������������� ������������������������ ��������������������������������������������������������������������� �������������������������� ���������������������������������� �������������������� ����������������������������������������� ���������������������������������������� ������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� -
It's Alive Inside!
IT’S ALIVE INSIDE! A NOTE ON THE PREVALENCE OF PERSONIFICATION Stephen Brown Personification is a literary device ordinarily associated with ‘babbling’ brooks, ‘weeping’ willows and ‘dancing’ daffodils. It is also widely used in marketing and advertising. Pepsi’s ‘smiling’ logo, Yakult’s ‘friendly’ bacteria, Karmi’s ‘feminine’ beer bottle and academics’ venerable ideas about product life cycles and marketing myopia, are just some of our many attempts to humanise marketing phenomena. Taking Guinness as a guiding exemplar, this paper develops a taxonomy of brand personifications and attempts to account for the trope’s popularity in marketing theory and practice. A car that says: you’ve arrived. A car that says: currently caught up in the heartrending tribulations you’ve made it. of ‘Salty’, a tearful salt cellar who’s been cast onto A car that says: you’ve achieved something. It’s the condiment scrapheap by Knorr’s low-sodium probably out there somewhere. side-dishes (Williams, ). American adolescents are in awe of Old Spice Man, the buffed, ripped, But wouldn’t you prefer something a little more exciting? I can help with that. super-confident embodiment of a formerly mori - bund range of male grooming requisites (Malvern, I am Mercedes-Benz. ). English aesthetes are appalled by Mandeville and Wenlock, the ghastly mascots for London The above copy is taken from a magazine adver - Olympics, who are supposed to be personified steel tisement for the Mercedes CLC Coupé. It is a castings but whose appearance has been likened to classic example of ‘personification’. Personification ‘terrifying penis monsters’ (Bennett, , p. -
CL2005 Film Winners.Pdf
TITLE ADVERTISER PRODUCT ENTRANT COMPANY COUNTRY GRAND PRIX 11 Cars GRRR HONDA HONDA DIESEL WIEDEN+KENNEDY UNITED KINGDOM GOLD LION 02 Sweet Foods PEOPLE OF PAIN ALTOIDS ALTONIDS SOURS LEO BURNETT USA MASTERING THE MOTHER TONGUE ALTOIDS ALTONIDS SOURS LEO BURNETT USA FABLE OF THE FRUIT BAT ALTOIDS ALTONIDS SOURS LEO BURNETT USA 07 Cosmetics & Beauty STUNT CITY UNILEVER REXONA LOWE LONDON UNITED KINGDOM 08 Toiletries & OTC Pharmacy JINXED KLABIN KIMBERLEY KLEENEX TISSUES JWT BRAZIL GOLF PFIZER CANADA VIAGRA ERECTILE DYSFUNCTION DRUG TAXI CANADA CANADA OFFICE PFIZER CANADA VIAGRA ERECTILE DYSFUNCTION DRUG TAXI CANADA CANADA COACH PFIZER CANADA VIAGRA ERECTILE DYSFUNCTION DRUG TAXI CANADA CANADA 11 Cars SOUNDS OF SUMMER MERCEDES-BENZ MERCEDES CONVERTIBLES SPRINGER & JACOBY WERBUNG GERMANY COUNTERFEIT MINI MINI COOPER CRISPIN PORTER + BOGUSKY USA 12 Other Vehicles, Auto Products & Services KING KONG FORD SALES & SERVICE FORD RANGER OPENCAB JWT BANGKOK THAILAND THAILAND 13 Home Electronics & Audio-Visual RED-EYED BABY OLYMPUS EUROPE OLYMPUS DIGITAL CAMERA SPRINGER & JACOBY THE NETHERLANDS INTERNATIONAL CROPPED TOURISTS OLYMPUS EUROPE OLYMPUS DIGITAL CAMERA SPRINGER & JACOBY THE NETHERLANDS INTERNATIONAL DISTORTED DOGS OLYMPUS EUROPE OLYMPUS DIGITAL CAMERA SPRINGER & JACOBY THE NETHERLANDS INTERNATIONAL BLURRY BOY OLYMPUS EUROPE OLYMPUS DIGITAL CAMERA SPRINGER & JACOBY THE NETHERLANDS INTERNATIONAL 17 Entertainment & Leisure GOLFERS SONY PLAYSTATION PLAYSTATION 2 TBWA\LONDON UNITED KINGDOM ATHLETES SONY PLAYSTATION PLAYSTATION 2 TBWA\LONDON -
Twenty-First Century Aesthetic Adventures in Beer and Cider Advertising on Australian Television
The Sacred Sell: Twenty-First Century Aesthetic Adventures in Beer and Cider Advertising on Australian Television Christopher Hartney Introduction1 In 2017, Meat and Livestock Australia - the body responsible for promoting the consumption of lamb in Australia - launched a controversial television advertisement. Seated around a table in a suburban Australian backyard, a number of religious figures have gathered for lunch. An actor dressed as Bacchus proposes a toast; after a number of suggestions from figures such as L. Ron Hubbard and Moses, the atheist host suggests they toast “lamb - the meat we can all eat,” and all the deities at the table find themselves in accord. No doubt many religious people would be incensed that personalities from their religion’s history have been co-opted to sell meat. But, after making the main point of the advertisement - that, given the broad range of dietary prescriptions in the religions of the world, lamb has mass appeal - the host also explains that atheism is the fastest growing religious category in Australia according to census data, and announces that she is one. This little quip seems to justify the advertisement’s controversial content and its look; the inference being that once Australians would have expressed deep upset at such a scene, but now religious tensions and concerns have been mollified by the increase of disbelief. That the characters in the advertisement are drinking, eating, and enjoying each others’ company additionally suggests that getting religious figures to endorse lamb is not a significant problem in a new and ‘religiously relaxed’ Australia. Well, this is almost the case. -
Catalogue En Français Neederlandstalige Catalogus
Catalogue en français Neederlandstalige catalogus English catalogue Illustration / Illustratie © Nicolas de Crécy / Folioscope 2006 Sommaire - Inhoud - Content 3 Les jurys - De jury’s - The Juries . 4-7 Sélection officielle longs métrages Officiële selectie langspeelfilms Official feature films selection . 9-19 Sélection officielle courts métrages Officiële selectie korte films Official short films selection . 21-61 Rétrospectives Retrospectieven Retrospectives . 62-80 Futuranima . 80-83 Les invités - Genodigden - Guests . 84-89 Index par réalisateur Index par regisseur Index according to filmmakers . 90-91 Index par titre Index per titel Index according to titles . 92-93 Glossaire - Glossarium - Glossary . 94 Ours - Colofon - Colophon . 95 4 Jury Claude Diouri - CNC (B) laude Diouri est né à Fez en laude Diouri werd geboren in laude Diouri was born in Fez C 1941. Après des études de droit C Fez in 1941. Na zijn opleidingen C (Morocco) in 1941. After he et de cinéma, il travaille à la Ciné- recht en film, restaureert hij werken studied Law and Cinema, he started mathèque Royale de Belgique à la voor het Koninlijk Belgisch Film- working on the restoration of films at restauration. Il lance la revue archief. Hij start het tijdschrift the Royal Belgian Film Archives. He “Trépied” et s’essaie à la mise en “Trépied” op en waagt zich aan de founded the magazine “Trépied” and scène avec "Le Rideau Déchiré" aux regie van “Le Rideau Déchiré” in tried his fortune as a director with Beaux-Arts de Bruxelles. En 1968, il het PSK van Brussel. In 1968 opent “Le Rideau Déchiré” at the Brussels ouvre un cinéma d’art et d’essai Le hij het filmhuis Le Styx 1, dat hij in Beaux-Arts. -
Bakalaureus Mihkel Lohe.Pdf
Tartu Ülikool Filosoofiateaduskond Filosoofia ja semiootika instituut Semiootika osakond Mihkel Lõhe X REKLAAMITÜÜBI ÜLESEHITUS Bakalaureusetöö Juhendaja: Silvi Salupere Tartu 2013 SISUKORD SISSEJUHATUS ........................................................................................................................ 4 1 X REKLAAMITÜÜP ......................................................................................................... 6 1.1 X reklaamitüübi nimetus, binaarsuse probleem ........................................................... 6 1.2 X reklaamitüübi variatsioonid ..................................................................................... 6 1.3 X reklaamitüüp ja erinevad meediumid ....................................................................... 7 2 AJALUGU .......................................................................................................................... 9 2.1 Super Bowl Commercials .......................................................................................... 10 2.2 Cannes Lion International Festival of Creativity ....................................................... 12 2.3 The Clio Awards ........................................................................................................ 12 2.4 Ajaloo kokkuvõte ....................................................................................................... 13 3 TEOREETILINE RAAMISTIK ....................................................................................... 15 3.1 Barthes ......................................................................................................................