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PRESS KIT ISSUED BY THE CANNES LIONS PRESS OFFICE CANNES LIONS 2015 21 -27 June ABOUT THE 62ND INTERNATIONAL FESTIVAL OF CREATIVITY Founded in 1954, Cannes Lions, also known as the International Festival of Creativity, is the home of great ideas. The annual seven-day Festival includes a packed programme of workshops, exhibitions, screenings, master classes and inspiring seminars delivered by multi-disciplinary industry luminaries, thought-leaders and celebrities drawn from all branches of the arts. Over 13,500 delegates from around 90 countries attend, making Cannes Lions the only truly global meeting place for advertising and communications professionals. Thinkers, trailblazers, disruptors, storytellers, dreamers and makers from around the world come to Cannes Lions to connect, share and discover. Receiving more than 40,000 entries across Cannes Lions, Lions Health and Lions Innovation, the Lion is the industry’s most prestigious, coveted creative accolade. Cannes Lions has attracted more than 37,400 submissions across 17 categories. At the Festival, entries are judged by over 300 authoritative, respected creative leaders via a rigorous and impartial process before winners are showcased and awarded. Throughout the Festival all entries are on display, with the shortlisted work showcased in exhibitions and screenings and the winners revealed and honoured at five awards ceremonies. Delegates can celebrate, network and enjoy the two beach galas which mark the opening and closing of the Festival. 2015 Entries by Category: CATEGORY 2011 2012 2013 2014 2015 Branded Content & Entertainment Lions - 800 968 1178 1394 Creative Effectiveness Lions 142 92 120 80 160 Cyber Lions 2835 2458 2627 3660 3738 Design Lions 1774 2182 2373 2624 2409 Direct Lions 1858 2357 2578 2676 2813 Film Lions 3310 3475 3125 2838 3070 Film Craft Lions 1322 1721 2029 2073 2205 Glass Lions - - - - 166 Innovations Lions - - 270 206 Now part of Lions Innovation Media Lions 2895 3247 3031 3127 3179 Mobile Lions - 965 1061 1187 1246 Outdoor Lions 4490 4843 5613 5660 5037 PR Lions 819 1130 1296 1850 1969 Press Lions 5415 6056 5711 5007 4470 Product Design Lions - - - 194 280 Promo & Activation Lions 2125 2674 2974 3241 3196 Radio Lions 1363 1784 1552 1448 1720 Titanium & Integrated Lions 480 517 437 378 374 TOTAL 28828 34301 35765 37427 37426 62nd International Festival of Creativity – Cannes Lions 2015 1 NEW IN 2015 Glass Lion : The Lion for Change This award, launched with the support of Leanin.Org, recognises work that breaks through gender bias and shatters stereotypical portrayals of men and women. Entries can be for any product or service and designed for any medium, but will in some way represent a shift towards more positive, progressive and gender-aware communication. In its launch year the category has received 166 entries. Lions Innovation Festival This new-two day Festival will explore data and technology as catalysts for creativity. Lions Innovation has its own carefully curated content programme with sessions taking place on the Discovery Stage, Inspiration Stage and Experience Stage. A dedicated Start-up Academy will see ten start-ups take place in a mentoring programme while Foundry 50 will see fifty specially selected start-ups speed-date with brand and agency leaders, then pitch on a demonstration platform. Alongisde this, two juries will judge the best in Innovation and Creative Data Lions, with the winners being honoured at the Lions Innovation Awards Ceremony on Friday 26 June. Lions Innovation takes place across 25-26 June in the Lerins Hall in the Palais des Festivals and all Cannes Lions delegates have access to the Festival in its launch year. Cannes Lions Beach Open to all Cannes Lions delegates, the new Cannes Lions Beach - opposite the famous Carlton hotel - is an area to network, take a break and enjoy exclusive talks throughout the day. A full programme can be found online or in the Cannes Lions app. Masters of Creativity A new Cannes Lions training programme, Masters of Creativity will help talent working in the creative communications industry make the transition into senior management. Offering a five-day professional qualification, the programme will be led by eight world-class ‘masters’ and takes place from 22-26 June in Cannes. Creative Effectiveness Advisory Scheme This scheme offered entrants into the 2015 Creative Effectiveness Lions a consultation with senior, multi award-winning industry thought-leaders, strategists and analysts to help them craft their submissions. 160 entries were received into the category this year, an increase of 80 on 2014. The Work This year for the first time delegates can take a guided tour of The Work – discussing emerging themes and trends and hearing feedback direct from the Jury room. There will be more official opportunities to meet with both the Jury and the winners, so delegates can ask questions about what really happens in the Jury room, and why the winning work was deemed worthy of a Lion. Exhibitions, screenings and interactive kiosks are all available on level -1 of the Palais. 62nd International Festival of Creativity – Cannes Lions 2015 2 INDEX 1. INFORMATION FOR JOURNALISTS ...................................................................................................................... 8 1.1 Press Centre in the Palais des Festivals, sponsored by box ............................................................. 8 1.2 Press Contacts .................................................................................................................................... 9 1.3 Main Press Events ............................................................................................................................ 10 1.4 Material Supplied by the Festival Press Office ................................................................................. 13 2. BRANDED CONTENT & ENTERTAINMENT LIONS ............................................................................................... 16 2.1 Introduction ....................................................................................................................................... 16 2.2 Branded Content & Entertainment Lions Jury President .................................................................. 16 2.3 Branded Content & Entertainment Lions Jury .................................................................................. 17 2.4 Branded Content & Entertainment Lions Entries by Country 2012-2015 ......................................... 17 2.5 Branded Content & Entertainment Lions Judging Procedure ........................................................... 19 2.6 Branded Content & Entertainment Lions Trophies ........................................................................... 19 2.7 Branded Content & Entertainment Lions Awarded by Country 2012-2014 ...................................... 19 2.8 Previous Branded Content & Entertainment Lions Grand Prix Winners .......................................... 20 3. CREATIVE EFFECTIVENESS LIONS ....................................................................................................................... 21 3.1 Introduction ....................................................................................................................................... 21 3.2 Creative Effectiveness Lions Jury President .................................................................................... 21 3.3 Creative Effectiveness Lions Jury ..................................................................................................... 22 3.4 Creative Effectiveness Lions Entries by Country 2011-2015 ........................................................... 23 3.5 Creative Effectiveness Lions Judging Procedure ............................................................................. 24 3.6 Creative Effectiveness Lions Trophies ............................................................................................. 24 3.7 Previous Creative Effectiveness Lions Grand Prix Winners ............................................................. 24 3.8 Creative Effectiveness Lions Awarded by Country 2011-2014 ........................................................ 25 4. CYBER LIONS ..................................................................................................................................................... 26 4.1 Introduction ....................................................................................................................................... 26 4.2 Cyber Lions Jury President ............................................................................................................... 26 4.3 Cyber Lions Jury ............................................................................................................................... 27 4.4 Cyber Lions Entries by Country 2011-2015 ...................................................................................... 28 4.5 Cyber Lions Judging Procedure ....................................................................................................... 29 4.6 Cyber Lions Trophies ........................................................................................................................ 30 4.7 Previous Cyber Lions Grand Prix Winners ....................................................................................... 30 4.8 Cyber Lions Awarded by Country 2010-2014 ................................................................................... 32
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