PRESS KIT

ISSUED BY THE CANNES LIONS PRESS OFFICE CANNES LIONS 2015 21 -27 June

ABOUT THE 62ND INTERNATIONAL FESTIVAL OF CREATIVITY

Founded in 1954, Cannes Lions, also known as the International Festival of Creativity, is the home of great ideas.

The annual seven-day Festival includes a packed programme of workshops, exhibitions, screenings, master classes and inspiring seminars delivered by multi-disciplinary industry luminaries, thought-leaders and celebrities drawn from all branches of the arts.

Over 13,500 delegates from around 90 countries attend, making Cannes Lions the only truly global meeting place for advertising and communications professionals. Thinkers, trailblazers, disruptors, storytellers, dreamers and makers from around the world come to Cannes Lions to connect, share and discover.

Receiving more than 40,000 entries across Cannes Lions, Lions Health and Lions Innovation, the Lion is the industry’s most prestigious, coveted creative accolade. Cannes Lions has attracted more than 37,400 submissions across 17 categories. At the Festival, entries are judged by over 300 authoritative, respected creative leaders via a rigorous and impartial process before winners are showcased and awarded.

Throughout the Festival all entries are on display, with the shortlisted work showcased in exhibitions and screenings and the winners revealed and honoured at five awards ceremonies. Delegates can celebrate, network and enjoy the two beach galas which mark the opening and closing of the Festival.

2015 Entries by Category:

CATEGORY 2011 2012 2013 2014 2015 Branded Content & Entertainment Lions - 800 968 1178 1394 Creative Effectiveness Lions 142 92 120 80 160 Cyber Lions 2835 2458 2627 3660 3738 Design Lions 1774 2182 2373 2624 2409 Direct Lions 1858 2357 2578 2676 2813 Film Lions 3310 3475 3125 2838 3070 Film Craft Lions 1322 1721 2029 2073 2205 Glass Lions - - - - 166 Innovations Lions - - 270 206 Now part of Lions Innovation Media Lions 2895 3247 3031 3127 3179 Mobile Lions - 965 1061 1187 1246 Outdoor Lions 4490 4843 5613 5660 5037 PR Lions 819 1130 1296 1850 1969 Press Lions 5415 6056 5711 5007 4470 Product Design Lions - - - 194 280 Promo & Activation Lions 2125 2674 2974 3241 3196 Radio Lions 1363 1784 1552 1448 1720 Titanium & Integrated Lions 480 517 437 378 374 TOTAL 28828 34301 35765 37427 37426

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NEW IN 2015

Glass Lion : The Lion for Change This award, launched with the support of Leanin.Org, recognises work that breaks through gender bias and shatters stereotypical portrayals of men and women. Entries can be for any product or service and designed for any medium, but will in some way represent a shift towards more positive, progressive and gender-aware communication. In its launch year the category has received 166 entries.

Lions Innovation Festival This new-two day Festival will explore data and technology as catalysts for creativity. Lions Innovation has its own carefully curated content programme with sessions taking place on the Discovery Stage, Inspiration Stage and Experience Stage. A dedicated Start-up Academy will see ten start-ups take place in a mentoring programme while Foundry 50 will see fifty specially selected start-ups speed-date with brand and agency leaders, then pitch on a demonstration platform. Alongisde this, two juries will judge the best in Innovation and Creative Data Lions, with the winners being honoured at the Lions Innovation Awards Ceremony on Friday 26 June. Lions Innovation takes place across 25-26 June in the Lerins Hall in the Palais des Festivals and all Cannes Lions delegates have access to the Festival in its launch year.

Cannes Lions Beach Open to all Cannes Lions delegates, the new Cannes Lions Beach - opposite the famous Carlton hotel - is an area to network, take a break and enjoy exclusive talks throughout the day. A full programme can be found online or in the Cannes Lions app.

Masters of Creativity A new Cannes Lions training programme, Masters of Creativity will help talent working in the creative communications industry make the transition into senior management. Offering a five-day professional qualification, the programme will be led by eight world-class ‘masters’ and takes place from 22-26 June in Cannes.

Creative Effectiveness Advisory Scheme This scheme offered entrants into the 2015 Creative Effectiveness Lions a consultation with senior, multi award-winning industry thought-leaders, strategists and analysts to help them craft their submissions. 160 entries were received into the category this year, an increase of 80 on 2014.

The Work This year for the first time delegates can take a guided tour of The Work – discussing emerging themes and trends and hearing feedback direct from the Jury room. There will be more official opportunities to meet with both the Jury and the winners, so delegates can ask questions about what really happens in the Jury room, and why the winning work was deemed worthy of a Lion. Exhibitions, screenings and interactive kiosks are all available on level -1 of the Palais.

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INDEX

1. INFORMATION FOR JOURNALISTS ...... 8 1.1 Press Centre in the Palais des Festivals, sponsored by box ...... 8 1.2 Press Contacts ...... 9 1.3 Main Press Events ...... 10 1.4 Material Supplied by the Festival Press Office ...... 13

2. BRANDED CONTENT & ENTERTAINMENT LIONS ...... 16 2.1 Introduction ...... 16 2.2 Branded Content & Entertainment Lions Jury President ...... 16 2.3 Branded Content & Entertainment Lions Jury ...... 17 2.4 Branded Content & Entertainment Lions Entries by Country 2012-2015 ...... 17 2.5 Branded Content & Entertainment Lions Judging Procedure ...... 19 2.6 Branded Content & Entertainment Lions Trophies ...... 19 2.7 Branded Content & Entertainment Lions Awarded by Country 2012-2014 ...... 19 2.8 Previous Branded Content & Entertainment Lions Grand Prix Winners ...... 20

3. CREATIVE EFFECTIVENESS LIONS ...... 21 3.1 Introduction ...... 21 3.2 Creative Effectiveness Lions Jury President ...... 21 3.3 Creative Effectiveness Lions Jury ...... 22 3.4 Creative Effectiveness Lions Entries by Country 2011-2015 ...... 23 3.5 Creative Effectiveness Lions Judging Procedure ...... 24 3.6 Creative Effectiveness Lions Trophies ...... 24 3.7 Previous Creative Effectiveness Lions Grand Prix Winners ...... 24 3.8 Creative Effectiveness Lions Awarded by Country 2011-2014 ...... 25

4. CYBER LIONS ...... 26 4.1 Introduction ...... 26 4.2 Cyber Lions Jury President ...... 26 4.3 Cyber Lions Jury ...... 27 4.4 Cyber Lions Entries by Country 2011-2015 ...... 28 4.5 Cyber Lions Judging Procedure ...... 29 4.6 Cyber Lions Trophies ...... 30 4.7 Previous Cyber Lions Grand Prix Winners ...... 30 4.8 Cyber Lions Awarded by Country 2010-2014 ...... 32

5. DESIGN LIONS ...... 33 5.1 Introduction ...... 33 5.2 Design Lions Jury President ...... 33 5.3 Design Lions Jury ...... 34 5.4 Design Lions Entries by Country 2011-2015 ...... 34 5.5 Design Lions Judging Procedure ...... 36 5.6 Design Lions Trophies ...... 37 5.7 Previous Design Lions Grand Prix Winners ...... 37 5.8 Design Lions Awarded by Country 2010-2014 ...... 37

6. DIRECT LIONS...... 39 6.1 Introduction ...... 39 6.2 Direct Lions Jury President ...... 39 6.3 Direct Lions Jury ...... 40 6.4 Direct Lions Entries by Country 2011-2015 ...... 41 6.5 Direct Lions Judging Procedure ...... 42 6.6 Direct Lions Trophies ...... 43

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6.7 Previous Direct Lions Grand Prix Winners ...... 43 6.8 Direct Lions Trophies Awarded by Country 2010-2014 ...... 44

7. FILM LIONS ...... 46 7.1 Introduction ...... 46 7.2 Film Lions Jury President ...... 46 7.3 Film Lions Jury ...... 47 7.4 Film Lions Entries by Country 2011-2015 ...... 48 7.5 Film Lions Judging Procedure ...... 49 7.6 Film Lions Trophies...... 50 7.7 Previous Film Lions Grand Prix Winners ...... 50 7.8 Film Lions Awarded by Country 2010-2014 ...... 51

8. FILM CRAFT LIONS ...... 53 8.1 Introduction ...... 53 8.2 Film Craft Lions Jury President ...... 53 8.3 Film Craft Lions Jury ...... 54 8.4 Film Craft Lions Entries by Country 2011-2015 ...... 54 8.5 Film Craft Lions Judging Procedure ...... 56 8.6 Film Craft Lions Trophies ...... 56 8.7 Previous Film Craft Lions Grand Prix Winners ...... 56 8.8 Film Craft Lions Awarded by Country 2010-2014 ...... 57

9. GLASS LION: THE LION FOR CHANGE ...... 58 9.1 Introduction ...... 58 9.2 Glass Lion Lions Jury President ...... 58 9.3 Glass Lion Jury ...... 59 9.4 Glass Lion Entries by Country 2015 ...... 59 9.5 Glass Lion Judging Procedure ...... 60 9.6 Glass Lion Trophies ...... 61

10. MEDIA LIONS ...... 62 10.1 Introduction ...... 62 10.2 Media Lions Jury President ...... 62 10.3 Media Lions Jury ...... 63 10.4 Media Lions Entries by Country 2011-2015 ...... 65 10.5 Media Lions Judging Procedure...... 67 10.6 Media Lions Trophies ...... 67 10.7 Previous Media Lions Grand Prix Winners ...... 67 10.8 Media Lions Awarded by Country 2010-2014 ...... 68

11. MOBILE LIONS ...... 70 11.1 Introduction ...... 70 11.2 Mobile Lions Jury President ...... 70 11.3 Mobile Lions Jury ...... 71 11.4 Mobile Lions Entries by Country 2012-2015 ...... 71 11.5 Mobile Lions Judging Procedure ...... 72 11.6 Mobile Lions Trophies ...... 73 11.7 Previous Mobile Lions Grand Prix Winners ...... 73 11.8 Mobile Lions Awarded by Country 2012-2014 ...... 73

12. OUTDOOR LIONS ...... 75 12.1 Introduction ...... 75 12.2 Outdoor Lions Jury President...... 75 12.3 Outdoor Lions Jury ...... 76 12.4 Outdoor Lions Entries by Country 2011-2015 ...... 77 12.5 Outdoor Lions Judging Procedure ...... 79 62nd International Festival of Creativity – Cannes Lions 2015 4

12.6 Outdoor Lions Trophies ...... 79 12.7 Previous Outdoor Lions Grand Prix Winners ...... 79 12.8 Outdoor Lions Awarded by Country 2010-2014...... 81

13. PR LIONS ...... 83 13.1 Introduction ...... 83 13.2 PR Lions Jury President ...... 84 13.3 PR Lions Jury ...... 84 13.4 PR Lions Entries by Country 2011-2015 ...... 85 13.5 PR Lions Judging Procedure ...... 87 13.6 PR Lions Trophies ...... 87 13.7 Previous PR Lions Grand Prix Winners ...... 87 13.8 PR Lions Awarded by Country 2010-2014 ...... 88

14. PRESS LIONS ...... 90 14.1 Introduction ...... 90 14.2 Press Lions Jury President ...... 90 14.3 Press Lions Jury ...... 91 14.4 Press Lions Entries by Country 2011 - 2015 ...... 91 14.5 Press Lions Judging Procedure ...... 93 14.6 Press Lions Trophies ...... 94 14.7 Previous Press Lions Grand Prix Winners ...... 94 14.8 Press Lions Awarded by Country 2010-2014 ...... 95

15. PRODUCT DESIGN LIONS...... 97 15.1 Introduction ...... 97 15.2 Product Design Lions Jury President ...... 97 15.3 Product Design Lions Jury ...... 98 15.4 Product Design Lions Entries by Country 2014 -2015 ...... 98 15.5 Product Design Lions Judging Procedure ...... 99 15.6 Product Design Lions Trophies ...... 99 15.7 Previous Product Design Lions Grand Prix Winners ...... 100 15.8 Product Design Lions Awarded by Country 2014 ...... 100

16. PROMO & ACTIVATION LIONS ...... 101 16.1 Introduction ...... 101 16.2 Promo & Activation Lions Jury President ...... 101 16.3 Promo & Activation Lions Jury ...... 102 16.4 Promo & Activation Lions Entries by Country 2011-2015 ...... 103 16.5 Promo & Activation Lions Judging Procedure ...... 105 16.6 Promo & Activation Lions Trophies ...... 105 16.7 Previous Promo & Activation Lions Grand Prix Winners ...... 105 16.8 Promo & Activation Lions Awarded by Country 2010-2014 ...... 106

17. RADIO LIONS ...... 107 17.1 Introduction ...... 107 17.2 Radio Lions Jury President ...... 107 17.3 Radio Lions Jury ...... 108 17.4 Radio Lions Entries by Country 2011-2015 ...... 108 17.5 Radio Lions Judging Procedure ...... 110 17.6 Radio Lions Trophies ...... 110 17.7 Previous Radio Lions Grand Prix Winners ...... 111 17.8 Radio Lions Trophies Awarded by Country 2010-2014 ...... 111

18. TITANIUM AND INTEGRATED LIONS ...... 113 18.1 Introduction ...... 113 18.2 Titanium and Integrated Lions Jury President ...... 113 62nd International Festival of Creativity – Cannes Lions 2015 5

18.3 Titanium and Integrated Lions Jury ...... 114 18.4 Titanium and Integrated Lions Entries by Country 2011-2015 ...... 114 18.5 Titanium and Integrated Lions Judging Procedure ...... 116 18.6 Titanium Lions Trophies ...... 117 18.7 Integrated Lions Trophies ...... 117 18.8 Previous Titanium & Integrated Grand Prix Winners ...... 117 18.9 Titanium Lions Awarded by Country 2010-2014 ...... 118 18.10 Integrated Lions Awarded by Country 2010-2014 ...... 119

19. TOTAL ENTRIES AND AWARDS BY COUNTRY...... 120 19.1 TOTAL NUMBER OF ENTRIES BY COUNTRY 2011 - 2015 ...... 120 19.2 TOTAL LIONS AWARDED BY COUNTRY 2010-2014 ...... 122 19.3 Categories for Number of Entries and Awards by Country ...... 123

20. OTHER KEY AWARDS ...... 124 20.1 Media Person of the Year 2015 ...... 124 20.2 Creative Marketer of the Year 2015 ...... 125 20.3 Lion of St. Mark ...... 127 20.4 Cannes LionHeart Award ...... 128 20.5 Holding Company of the Year ...... 128 20.6 Network of the Year Award ...... 131 20.7 Regional Network of the Year Award ...... 133 20.8 Independent Agency of the Year...... 135 20.9 Agency of the Year ...... 137 20.10 Grand Prix for Good ...... 139 20.11 Palme d’Or ...... 140

21. AWARDS CEREMONIES ...... 144

22. CONTENT AT CANNES LIONS ...... 146

23. THE YOUNG GENERATION IN CANNES ...... 147 23.1 Young Lions ...... 147 23.2 About the Young Lions Competitions ...... 147 23.3 The Young Lions Print Competition ...... 147 23.4 The Young Lions Cyber Competition ...... 148 23.5 The Young Lions Media Competition ...... 149 23.6 The Young Lions Design Competition ...... 149 23.7 The Young Lions Film Competition ...... 150 23.8 The Young Marketers Competition ...... 151 23.9 The Young Lions PR Competition ...... 152 23.10 Previous Winners ...... 153 23.11 The Roger Hatchuel Lions Academy ...... 157 23.12 The Jim Stengel Young Marketers Academy ...... 157 23.13 The Young Creative Academy ...... 158 23.14 The Young Media Academy ...... 158 23.15 The Young Account Executive Academy ...... 159

24. OTHER FESTIVAL LEARNING PROGRAMMES ...... 160 24.1 Cannes Creative Leaders Programme ...... 160 24.2 The CMO Accelerator Programme with Jim Stengel ...... 161 24.3 *NEW* Masters of Creativity ...... 161 24.4 See It Be It ...... 162

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25. OTHER FESTIVAL EVENTS ...... 164 25.1 Cannes Chimera ...... 164 25.2 The Cannes Lions Beach ...... 164 25.3 Eurosport Beach Soccer Tournament ...... 165 25.4 Project Everyone and SAWA ...... 165 25.5 The Future Lions ...... 165 25.6 Cannes Extra...... 165 25.7 The Fireflies ...... 166

26. OTHER INFORMATION ...... 167 26.1 History of the Festival 1954 - 2015 ...... 167 26.2 Cannes Lions Online, Mobile and Social Media ...... 173 26.3 Cannes Lions Archive at http://www.canneslionsarchive.com ...... 175 26.4 Official Festival Representatives ...... 177

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1. INFORMATION FOR JOURNALISTS

1.1 Press Centre in the Palais des Festivals, sponsored by box

This year box – the online file sharing and personal cloud content management service - will sponsor the Press Centre. Please be sure to collect your box welcome pack from the reception desk in the Press Centre and also enjoy a drink at the Welcome Drinks which they will be providing at 17:00 on Sunday 21 June.

Located on level 4 in the Salon des Ambassadeurs, the Press Centre is open from: 08:30 – 18:30 Sunday 21 to Friday 26 June 08:30 - 16:00 Saturday 27 June

Facilities:

Live seminar streaming area Interactive kiosk – view all the entries on tablets Private interview rooms Photocopier and printers Desktop computers Bar serving complimentary coffee and soft drinks, with food available for purchase

Press Portal:

Shortlists, winners lists, Festival logos, a selection of daily ambient photos and images of all the winning work can all be downloaded from the password protected Press Portal available to journalists only.

To access the Press Portal please login to http://press.canneslions.com/. If you don’t know your password then enter your email address and use the ‘forgotten password’ function.

WIFI

Press Centre: Wi-Fi is available free of charge in the Press Centre: Access Point: Press Centre Password: canneslionspress There is the facility to upgrade your Wi-Fi connection. Please ask for details at the Press Reception Desk.

Palais: Complimentary Wi-Fi, sponsored by box, is also available throughout the Palais. Just select the ‘PalaisdesFestivals Wifi’ network. Your login is your delegate ID which is the 5 or 6-digit number on your badge A help desk for Wi-Fi and the Cannes Lions App is located in the Lions Lounge, Level -1 of the Palais

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Speakers’ Corner:

Once again, Speakers’ Corner will invite specially selected speakers from the seminar programme to hold an informal 20 minute Q&A Session in the Press Centre, allowing accredited press the unique chance to ask questions, gain footage and take photographs. This year’s speakers will be: Lars Ulrich, Drummer, Co-founder, Metallica and Marcie Allen, President, MAC Presents Professor Brian Cox, Scientist, Broadcaster and Sean Healy, Global Communications Planning Director, ZenithOptimedia Richard Curtis, Filmmaker, Humanitarian, Campaigner, Project Everyone; Sir John Hegarty, Founder, Creative, BBH; Mariella Frostrup, British Journalist, TV & Radio Presenter and Cheryl Wannell, General Manager, SAWA Kim Kardashian, Entrepreneur; Chris Duffey, SVP Group Creative Director, Sudler and Niccolo de Masi, Chairman, Chief Executive Officer, Glu Bob Greenberg, Global Chariman, CEO, R/GA and 2015 Lion of St. Mark receipient Sir Martin Sorrell, Founder, CEO, WPP

For a detailed schedule see page 9.

1.2 Press Contacts

Camilla Lambert Press & Public Relations Manager Email: [email protected]

Kate Furey Head of Communications Email: [email protected]

Marian Brannelly Press & Public Relations Executive Email: [email protected]

Address: Cannes Lions International Festival of Creativity 33 Kingsway, London WC2B 6UF United Kingdom

Tel: +44 (0) 20 3033 4000 www.canneslions.com

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1.3 Main Press Events

Changes to the press conferences: A series of press conferences will be held throughout the week to announce the winners to press, under embargo and ahead of the awards. 2015 will see these happen in a new format and combined into single daily sessions: Accredited members of the press are invited to hear from the Jury presidents as they reveal the winners of their respective categories, show the work and take part in an exclusive panel session. A Q&A session will allow for questions to the Jury presidents, as well as to the wider Juries. This will be followed by coffee and networking with the Juries – an opportunity for one on one interviews and discussions with all of the Jury members.

Sunday 21 June 2015

Available at 09:00 hrs Shortlists Live: Mobile Lions, Press Lions, Innovation Lions http://press.canneslions.com

Available at 15:00 hrs Shortlists Live: Direct Lions, Promo & Activation Lions http://press.canneslions.com

Press Welcome Drinks, provided by box: A chance to network with 17:00 hrs your fellow journalists and enjoy complimentary drinks on the Press Press Centre Centre Terrace

Monday 22 June 2015

Shortlists Live: Creative Effectiveness Lions, PR Lions, Media Lions, 09:00 hrs Available at Outdoor Lions http://press.canneslions.com

Press Conference: Jury President Panel and Jury Networking Press, Mobile, Direct and Promo & Activation Lions Winners Announced

Panel Line-up: Press Lions Jury President: Pablo del Campo 10:30 hrs - Ambassadeurs, Mobile Lions Jury President: Joanna Monteiro 12:00 hrs Level 4 Direct Lions Jury President: Judy John Promo & Activation Lions Jury President: Matt Eastwood Philip Thomas, CEO, Cannes Lions

All attendees are reminded that the results are under embargo until the Awards Ceremony on Monday 22 June

Speakers’ Corner: Lars Ulrich, Drummer, Co-founder, Metallica 16:30 hrs Press Centre and Marcie Allen, President, MAC Presents

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Tuesday 23 June 2015

Shortlists Live: Glass Lions, Cyber Lions, Design Lions, Radio Lions, 09:00 hrs Available at Product Design Lions http://press.canneslions.com

Press Conference: Jury President Panel and Jury Networking Outdoor, Media, Creative Effectiveness and PR Lions Winners Announced

Panel Line-up: Outdoor Lions Jury President: Juan Carlos Ortiz 10:30 hrs - Media Lions Jury President: Nick Emery Ambassadeurs, 12:00 hrs Creative Effectiveness Lions Jury President: Wendy Clark Level 4 PR Lions Jury President: Lynne Anne Davis Terry Savage, Chairman, Cannes Lions

All attendees are reminded that the results are under embargo until the Awards Ceremony on Tuesday 23 June

Press Conference: Jury President Panel and Jury Networking Glass Lion Winners Announced

Panel Line-up: 14:00 hrs - Ambassadeurs, Glass Lion Jury President : Cindy Gallop 14:45 hrs Level 4 Philip Thomas, CEO, Cannes Lions

All attendees are reminded that the results are under embargo until the Awards Ceremony on Tuesday 23 June

Speakers’ Corner : Professor Brian Cox, Scientist, Broadcaster and 16:30 hrs Sean Healy, Global Communications Planning Director, Press Centre ZenithOptimedia

Wednesday 24 June 2015

Press Conference: Jury President Panel and Jury Networking Cyber, Product Design, Radio and Design Lions Winners Announced

Panel Line-up: Cyber Lions Jury President: Jean Lin 10:30 hrs - Product Design Lions Jury President: Dan Formosa Ambassadeurs, 12:00 hrs Radio Lions Jury President: Paul Reardon Level 4 Design Lions Jury President: Andy Payne Terry Savage, Chairman, Cannes Lions

All attendees are reminded that the results are under embargo until the Awards Ceremony on Wednesday 24 June

Speakers’ Corner : Richard Curtis, Filmmaker, Humanitarian, 12:30 hrs Press Centre Campaigner, Project Everyone; Sir John Hegarty, Founder,

Creative, BBH; Mariella Frostrup, British Journalist, TV & Radio

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Presenter and Cheryl Wannell, General Manager, SAWA

Speakers’ Corner : Kim Kardashian West, Entrepreneur; Chris 13:30 hrs Duffey, SVP Group Creative Director, Sudler and Niccolo de Masi, Press Centre Chairman, Chief Executive Officer, Glu

Thursday 25 June 2015

Available at 09:00 hrs Shortlists Live: Creative Data Lions http://press.canneslions.com

Available at 15:00 hrs Shortlists Live: Film Lions http://press.canneslions.com

15:30 hrs Speakers’ Corner : Bob Greenberg, Global Chairman, CEO, R/GA Press Centre

Friday 26 June 2015

Shortlists Live: Film Craft Lions, Branded Content & Entertainment 15:00 hrs Available at Lions, Titanium and Integrated Lions http://press.canneslions.com

Press Conference: Jury President Panel and Jury Networking Innovation and Creative Data Lions Winners Announced

Panel Line-up: 10:30 hrs - Creative Data Lions Jury President: David Sable Ambassadeurs, 11:30 hrs Innovation Lions Jury President: Nick Law Level 4 Philip Thomas, CEO, Cannes Lions

All attendees are reminded that the results are under embargo until the Awards Ceremony on Friday 26 June

13:15 hrs Speakers’ Corner : Sir Martin Sorrell, Founder, CEO, WPP Press Centre

Saturday 27 June 2015

Press Conference: President Panel and Jury Networking Titanium & Integrated, Film, Film Craft, Branded Content & Entertainment Lions Winners Announced

Panel Line-up:

Titanium & Integrated Lions Jury President: Mark Fitzloff 10:30 hrs - Ambassadeurs, Film Lions Jury President:Tor Myhren 12:00 hrs Level 4 Film Craft Lions Jury President: João Daniel Tikhomiroff Branded Content & Entertainment Lions Jury President: David Lubars Terry Savage, Chairman, Cannes Lions

All attendees are reminded that the results are under embargo until the Awards Ceremony on Saturday 27 June

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1.4 Material Supplied by the Festival Press Office

IMPORTANT EMBARGO: All winners can only be published or broadcast (across any medium including blogs, social media, newsletters, websites, radio, print, TV and YouTube) once they have been announced on stage at the awards and not before. The breaking of embargoes could result in a press accreditation being revoked.

A. Shortlists and Winners Lists:

Shortlists: Digital copies of the shortlists will be emailed directly to your inbox as they become available and will also be available to download from the press portal: http://press.canneslions.com. Winners Lists: Hardcopies of the winners will be handed out at the press conferences and available in the press centre thereafter. They will also be downloadable from the press portal, http://press.canneslions.com. Journalists are reminded that all results are confidential and under embargo.

B. Winners Materials

Where available, images of the winning work, films and case study videos will be available for download from the press portal to use in your reports.

Any materials downloaded from the press portal should only be used when references to Cannes Lions are being made, any other use will be classed as copyright infringement.

C. Ambient Photographs:

A number of high resolution JPEG digital photographs of the Festival’s daily events will be available for your editorial use and provided free of charge.

Photos will be updated regularly throughout the day and available for download from the press portal, http://press.canneslions.com. When using these please byline with ‘Getty Images’.

Photographers at the Awards Ceremonies: Accredited photographers can take photographs at the various awards ceremonies. Please contact the press office for further information.

D. Young Lions Winners:

Images, and where applicable videos, of the Bronze, Silver and Gold winners across all young lions competitions can be downloaded from the press portal shortly after they have been announced.

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E. Information for TV stations & film crews reporting on Cannes Lions:

Guidelines for filming in the Palais des Festivals:

I) You are free to film in the following areas:

 Outside the Palais  Press Centre  Press conferences  Stands (please ask for permission from the stand holder)  Outside auditoriums  Registration areas and the bar areas  Exhibitions  Young Lions Zone  Young Lions announcement of winners (Print, Media, PR, Cyber, Design, Marketers & Film competitions)

II) You may film for a limited amount of time to allow you to obtain ambient footage in:

 Screenings  Workshops  Masterclasses  Cannes Creative Leaders Programme – only during the Open House Session afternoon of Thursday 25 June (17:00–18:30)

III) You need to be accompanied by a member of the Festival staff in the following areas, please ask in the Press Centre:

 Young Lions Competition Area whilst the Young Lions teams are working  Roger Hatchuel Lions Academy  Young Creative Academy  The Young Marketers Academy  Young Media Academy  Young Account Executive Academy  Lions Masters of Creativity  CMO Accelerator Programme

IV) It is strictly forbidden to film in the following areas:

 Seminars*  Forums  Awards Ceremonies  Jury rooms  Galas (it is permitted to film looking down from the Croisette)  Young Lions competition briefings

*please ask at the Press Centre for more information on obtaining footage clips

Clips of the content and ambient footage can be provided on request. Please ask at the Press Centre or email Marian Brannelly, [email protected], for further information.

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The Use of Film Ads Supplied by the Festival

A selection of up to 25 winning Film and Film Craft commercials can be requested for use as support material in television programmes about the Festival.

Requesting your selection of ads:

To obtain your selected commercials please download the ‘TV Station Request Form’ from the Press Portal (available Saturday 27 June), fill it in with your selection and then email your completed form to [email protected].

A link to your requested ads will then be emailed to your inbox allowing you to download the ads in MPEG2 format (8Mbits per second).

Obligatory Broadcasting Criteria:

In accordance with the Festival rules and copyright laws, any TV programme featuring commercials supplied by the Festival should meet the following criteria:

I. Commercials should not be cut under any circumstances.

II. When broadcasting commercials supplied by the press office, all commercials must feature the Lion watermark.

III. Commercials should be shown within the context of the Festival, i.e. the programme should clearly refer to the Festival, by fulfilling at least one of the following criteria:

 Mentioning the event  Showing the Cannes Lions logo or the Lion trophies  Featuring footage of the event such as views of Cannes, the Palais des Festivals, delegates, winners, Festival ambient shots, etc.  Featuring interviews of industry professionals attending the Festival

IV. The Festival organisation should be advised of the following information:

 Date and time of airing  Channel  Name of programme  Audience Ratings

V. A DVD or URL link of the programme must be sent to the Festival Office after airing.

Please send to:

Marian Brannelly Lions Festivals 33 Kingsway London WC2B 6UF United Kingdom

[email protected]

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2. BRANDED CONTENT & ENTERTAINMENT LIONS

2.1 Introduction

Introduced in 2012, the Branded Content & Entertainment Lions award has been designed to reward the creation of, or natural integration into, original content by a brand.

In 2002, “The Hire” - a short film series for BMW created by award-winning directors and featuring well-known actors – collected a Grand Prix. The moment is often seen as the genesis of branded content and a turning point for the industry – recognition that the friction between an increased volume of marketing and the technological ability to filter much of it out, had given rise to a sophisticated, customer-driven form of communication.

Over the next 10 years, branded content further permeated Cannes Lions, especially in The Cyber, Radio and Film sections, and by 2012 a stand alone entry section had been launched. In the time since, Branded Content & Entertainment has evolved at speed and the two original Fiction and Non-Fiction categories have increased to 18. Entries come from across the world and a wide range of creators other than agencies, including production companies, broadcasters and Hollywood studios.

A total of 1394 entries from 61 countries have been submitted into the Branded Content & Entertainment Lions category this year.

The shortlist will be released at 9:00 on Friday 26 June, with the winners announced to journalists, under embargo, at a press conference with the Jury President Panel at 10:30 on Saturday 27 June.

The Branded Content & Entertainment trophies will be presented during the Film, Film Craft, Branded Content & Entertainment,Titanium and Integrated Lions Awards Ceremony, which will take place on Saturday evening 27 June in the Grand Auditorium, Palais des Festivals.

2.2 Branded Content & Entertainment Lions Jury President

David Lubars, Chief Creative Officer, BBDO Worldwide and Chairman, BBDO

David Lubars is Chief Creative Officer, BBDO Worldwide and Chairman, BBDO North America. Under his leadership, BBDO is delivering some of the most innovative cross-channel ideas of any agency, big or small, and the agency has become not only the dominant creative force in New York City, but among the most awarded in the world.

BBDO is currently ranked number one in the Gunn Report and was just named Creative Agency of the Year by Advertising Age. The work isn't just creative: this year, Effie named BBDO the most effective agency network in its Effie Effectiveness Index-the second time since its inception four years ago. David has personally won over 90 Lions, 4 Emmy’s and over 100 One Show pencils.

His BMW Films was the first ever Titanium winner at Cannes Lions and is part of MoMA's permanent collection in New York City. At Cannes, he’s served as Chairman of the Titanium Jury and has chaired the Film and Press Jury.

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2.3 Branded Content & Entertainment Lions Jury

Country Name Title Agency David Lubars (Jury Chief Creative Officer, BBDO Global BBDO President) Worldwide and Chairman, Asia Pacific Anathea Ruys Head of Fuse, APAC Fuse

Australia Caroline Spencer Director of Development FremantleMedia

Brazil Giovanni Rivetti Chief Executive Officer New Content

Canada Michael Joffe Brand Activation Lead Google

Colombia Mauricio Rocha Chief Creative Officer Tapsa \ Y&R

France Cédric Gueret Co-Executive Creative Director Publicis Conseil

Germany Stefan Setzkorn Managing Director TRACK Creative Director - Branded India Ashima Avasthi BBC Worldwide Content Partner & Executive Creative Peru Ricardo Mares Velarde True Lima Director Russia Alexandra Paikina Chief Innovation Officer Newcast Havas Sport & Spain José Antonio Nogales Chief Creative Officer Entertainment The Mark van der Werff Creative Director RTL Concepts RTL Netherlands UK Ann Wixley Creative Director OMD

UK Mark Eaves Founder Gravity Road Grand Central UK Rabin Mukerjea Partner / Executive Producer Entertainment Executive VP, Marketing Strategy Viacom Media USA Ross Martin and Engagement Networks Co-Chief Creative Officer, CAA Creative Artists USA Jesse Coulter Marketing Agency Managing Partner, Head of Global Mark Fortner MediaCom Innovation I Branded Content EVP, Global Creative Director and Global Brendan Gaul UM Worldwide Head of UM Studios

2.4 Branded Content & Entertainment Lions Entries by Country 2012-2015

Country 2012 2013 2014 2015 Argentina 20 11 30 14 Australia 45 52 66 59 Austria 2 3 4 2 Bangladesh 0 0 2 0 Belgium 3 13 12 11 Brazil 47 85 84 94 Canada 19 25 18 29 Chile 1 1 2 2 China 13 25 25 26

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Chinese Taipei 0 1 7 6 Colombia 13 13 16 16 Costa Rica 0 0 2 1 Czech Republic 2 2 3 0 Denmark 5 8 2 4 Dominican Republic 2 0 0 12 Ecuador 0 2 4 3 Egypt 0 4 4 1 Estonia 0 0 1 0 Finland 4 4 2 6 France 52 42 67 65 Germany 40 41 70 61 Greece 0 4 2 2 Guatemala 0 1 1 2 Hong Kong 6 3 3 7 Hungary 0 2 3 5 India 18 18 12 30 Indonesia 1 1 1 0 Ireland 0 1 4 2 Israel 4 2 2 4 Italy 12 22 32 31 Japan 43 50 43 48 Latvia 1 0 0 0 Lebanon 2 4 1 12 Malaysia 2 5 9 6 Mauritius 0 0 0 1 Mexico 6 9 13 16 Morocco 0 0 0 1 Mozambique 0 0 0 1 The Netherlands 9 19 20 36 New Zealand 4 7 10 19 Norway 3 3 6 11 Pakistan 0 2 1 0 Panama 1 0 1 0 Paraguay 1 2 1 0 Peru 4 2 4 9 The Philippines 13 6 8 6 Poland 1 4 5 16 Portugal 9 6 5 9 Puerto Rico 1 5 10 9 Qatar 0 0 2 0 Republic of Georgia 1 0 0 0 Romania 2 0 0 1 Russia 11 5 11 12 Saudi Arabia 0 2 0 4 Serbia 2 0 0 1 Singapore 11 6 9 10 Slovak Republic 0 1 0 0 South Africa 6 11 10 10 South Korea 17 10 14 17 Spain 34 32 36 53 Sri Lanka 0 1 2 0 Sweden 11 7 26 16 Switzerland 3 9 2 11 Thailand 4 3 5 8 Tunisia 2 3 1 1 Turkey 6 5 15 13 Ukraine 0 0 1 1 United Arab Emirates 4 13 21 33 United Kingdom 58 71 104 104 Uruguay 0 0 1 2 USA 218 275 298 401 Venezuela 1 4 0 0 Vietnam 0 0 2 1 TOTAL 800 968 1178 1394

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2.5 Branded Content & Entertainment Lions Judging Procedure

The judging sessions take place in Cannes from Sunday 21 to Friday 26 June.

The Jury will work together as one group over five days to view and vote on the 1394 entries and firstly arrive at a shortlist. The marks given by the judges after the shortlist vote form the basis for the discussion sessions during which they award the Grand Prix, Gold, Silver and Bronze Branded Content & Entertainment Lions.

At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.

The 2015 Awards process, including the appointment of the Presidents and Jurors, will be independently audited by PwC.

2.6 Branded Content & Entertainment Lions Trophies

The Grand Prix

One Grand Prix must be awarded by the Jury to the best entry. Entries in the charities and public services category are excluded.

Gold, Silver and Bronze Lions

In each category, the Jury will award Gold, Silver and Bronze Lions to entries judged to be deserving of this honour. These awards will be given to the entrant companies.

Shortlist Certificates

Each entry selected in the shortlist will be awarded a Shortlist Certificate to be sent to the entrant company after the Festival.

National Diplomas

National Diplomas are given in each section to the entry with the highest mark from a country from which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10 entries from the country. The National Diploma will be given to the entry that scores the highest mark in the first round of voting. Certificates will be sent to the Entrant Company after the Festival.

2.7 Branded Content & Entertainment Lions Awarded by Country 2012-2014

Country 2012 2013 2014 Argentina 1 0 2 Australia 3 4 1 Austria 0 1 0 Belgium 0 1 0 Brazil 2 6 7 Canada 0 2 2 China 0 2 0 Colombia 1 0 1 France 4 1 10 Germany 2 3 0 Greece 0 3 0

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India 1 0 3 Italy 1 0 0 Japan 3 0 2 Malaysia 0 1 0 Mexico 0 0 1 New Zealand 2 1 0 Norway 1 0 0 Paraguay 0 1 0 Peru 0 1 0 The Philippines 0 2 0 Poland 0 3 0 Puerto Rico 1 0 0 South Africa 1 2 0 Spain 2 0 2 Sweden 1 0 0 The Netherlands 0 0 1 Tunisia 1 2 0 United Arab Emirates 0 0 1 United Kingdom 3 1 9 USA 26 22 24 TOTAL 56 59 66

2.8 Previous Branded Content & Entertainment Lions Grand Prix Winners

 2014: No Grand Prix awarded

 2013: Pereira & O’Dell San Francisco, USA, ‘The Beauty Inside’, Intel + Toshiba

 2012: Creative Artists Agency Los Angeles, USA, ‘Cultivate Campaign’, Chipotle

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3. CREATIVE EFFECTIVENESS LIONS

Creative Effectiveness Category Sponsored by Adobe

3.1 Introduction

Launched in 2011, the Creative Effectiveness Lions recognise creative work that has produced a measurable and proven impact on a client’s business - creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit. It aims to establish a direct correlation between creativity and effectiveness.

Creative Effectiveness has been defined by a demanding entry process involving detailed dissection of the work, focused largely on articulating demonstrable results. It’s a requirement that has had the effect of bringing agencies and their clients together to collaborate on submissions – a process that in itself educates.

In the last four years, this section has been open only to shortlisted and winning entries from the previous year. However, it’s been recognised that the business impacts of creativity are often longer-term or proven over an extended period of time. So in 2015 the eligibility has changed to shortlisted and winning entries from the past three years. Steps have also been taken to help ensure the best possible submissions are crafted thanks to the introduction of the Creative Effectiveness Advisory Scheme, matching entrants with strategy gurus who mentor them through the process.

As a result, the section has flourished. Many entries now focus on brand-building stories that deliver awareness and engagement - campaigns that have not only demonstrated commercial success but have also forged a meaningful, long term relationship with consumers. It’s a healthy sign of an understanding that creativity is essential to creating work that really works.

Entries will be rewarded for Strategy (25%), Idea (25%) and Results and Effectiveness (50%). The entries will be judged as one, without categories.

This year the Creative Effectiveness Lions category has received 160 entries from 37 countries.

The shortlist will be released at 9:00 on Monday 22 June, with the winners announced to journalists, under embargo, at a press conference with the Jury President Panel at 10:30 on Tuesday 23 June.

The Creative Effectiveness Lions trophies will be presented during the Media, PR, Outdoor, Glass and Creative Effectiveness Lions Awards Ceremony, which will take place on the evening of Tuesday evening 23 June in the Grand Auditorium, Palais des Festivals.

3.2 Creative Effectiveness Lions Jury President

Wendy Clark, President, Sparkling Brands and Strategic Marketing, Coca-Cola North America

As President, Sparkling Brands & Strategic Marketing, Coca-Cola North America, Wendy Clark leads the Sparkling Category Business Unit as well as the Integrated Marketing organisation, including Portfolio Strategy and Innovation, Knowledge and Insights, Media Connections, Investments and Assets, Content and Design.

Previously, Wendy held the role of Senior Vice President, Global Sparkling Brand Center, where she was responsible for the global leadership of our Sparkling brands and businesses, led by trademark Coca-Cola.

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Under Wendy’s guidance, her team has achieved a great deal, including leadership of The Coca-Cola System’s largest-ever marketing activation for the 2014 FIFA World Cup in more than 175 countries. Her team holds a leading industry voice on evolved consumer engagement under their Liquid & Linked communications strategy, leveraging the power of authentic, real-time, brand stories that spread through owned, earned, shared and paid media connections to create shared value.

Among numerous recognitions, in 2014 New York Women in Communications awarded Wendy with the coveted Matrix award. Additionally, Fast Company magazine cited Wendy as the Brand Refresher on its 2011 top ten list of innovative Business Disruptors and the Advertising Women of New York (AWNY) recognised Wendy as their 2011 Advertising Woman of the Year.

Prior to joining The Coca-Coca Company, Wendy was senior vice president, advertising for AT&T, the world’s largest telecommunications company, where she was at the helm of the company’s most ambitious and aggressive re-branding and advertising campaign in its history. Wendy’s efforts were recognised in November 2007, upon her induction into the American Advertising Federation’s Advertising Hall of Achievement. In addition, AdAge magazine cited Wendy as “one of the most important women in marketing” in its “Women to Watch” 2007 issue.

Wendy is a board member of the American Beverage Association, an advisory board member of IDEO.org and serves on the board of trustees for the Atlanta International School. She holds a BA/English from Florida State University and lives in Atlanta with her husband and three children.

3.3 Creative Effectiveness Lions Jury

Country Name Title Agency Wendy Clark (Jury President, Sparkling Brands & Global Coca-Cola North America President) Strategic Marketing Argentina Vanina Ximena Rudaeff Chief Executive Officer J. Walter Thompson

Asia Pacific Jarek Ziebinski Chairman & CEO Leo Burnett

Australia David Fox Chief Executive Officer Ogilvy Chief Marketing Officer, Global Belgium Leonid Sudakov Mars Petcare Executive Director – Brazil Glen Valente SBT Commercial andMarketing Founder & Chief Strategy France Luc Wise HEREZIE Officer Singapore Rupen Desai Regional President Lowe and Partners Yellowwood Brand South Africa Andy Rice Chairman Architects Vice President Marketing Sweden Lars Terling Volvo Trucks Communications New Zealand Lucinda Sherborne Executive Planning Director DDB

UK Cilla Snowball Group Chairman & Group CEO AMVBBDO

USA Suzanne Powers Global Chief Strategy Officer McCann Worldgroup Managing Partner & Global Global Matt Weiss Havas Worldwide Chief Marketing Officer Global Jonny Bauer Global Chief Strategy Officer Droga5

Global Suresh Nair Global Chief Strategy Officer Grey

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3.4 Creative Effectiveness Lions Entries by Country 2011-2015

Country 2011 2012 2013 2014 2015 Argentina 3 3 3 3 2 Australia 8 9 11 4 16 Belgium 3 0 1 1 0 Brazil 7 4 2 5 7 Canada 1 4 8 7 3 China 3 1 2 1 2 Chinese Taipei 1 1 0 0 0 Colombia 0 3 2 1 4 Czech Republic 0 0 0 1 0 Denmark 2 0 2 1 1 Dominican Republic 0 0 1 0 0 Ecuador 0 0 1 0 0 Egypt 1 0 0 0 0 Finland 0 0 1 0 0 France 6 1 4 5 8 Germany 9 7 6 2 8 Guatemala 0 0 1 0 1 Hong Kong 2 2 2 0 1 India 7 2 1 3 3 Indonesia 0 0 0 0 1 Israel 2 0 0 0 0 Italy 2 0 3 0 1 Japan 4 1 2 1 1 Lebanon 2 1 3 0 1 Malaysia 0 0 0 1 0 Mexico 3 0 2 0 3 The Netherlands 1 2 4 1 3 New Zealand 5 3 5 3 4 Norway 0 0 0 0 1 Pakistan 0 0 0 0 1 Paraguay 0 0 0 1 0 Peru 0 0 2 1 2 The Philippines 1 1 0 2 1 Poland 1 0 0 0 0 Portugal 2 0 0 0 0 Puerto Rico 0 1 0 0 2 Romania 1 1 0 0 3 Russia 0 0 1 1 1 Serbia 0 0 1 0 1 Singapore 2 3 1 1 0 Slovak Republic 1 0 0 0 0 South Africa 4 1 1 0 4 South Korea 1 1 1 0 0 Spain 6 2 1 2 6 Sri Lanka 0 0 0 1 1 Sweden 5 3 4 3 7 Switzerland 0 2 2 1 1 Turkey 0 0 0 0 1 Thailand 2 1 0 0 2 United Arab Emirates 0 0 0 0 3 United Kingdom 17 5 14 9 19 USA 27 27 25 18 34 TOTAL 142 92 120 80 160

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3.5 Creative Effectiveness Lions Judging Procedure

The judging sessions take place in Cannes on Sunday 21 to Monday 22 June.

The Jury will work together as one group over two days to view and vote on the 160 entries and firstly arrive at a shortlist. The marks given by the judges after the shortlist vote form the basis for the discussion sessions during which they award the Grand Prix and Creative Effectiveness Lions.

At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.

The 2015 Awards process, including the appointment of the Presidents and Jurors, will be independently audited by PwC.

3.6 Creative Effectiveness Lions Trophies

The Grand Prix

One Grand Prix must be awarded by the Jury to the best entry. Entries in the charities and public services category are excluded.

Creative Effectiveness Lions

There will only be Creative Effectiveness Lions awarded, with no distinction made between Gold, Silver or Bronze Lions. The Juries will award Creative Effectiveness Lions to all entries judged to be deserving of this honour.

Shortlist Certificates

Each entry selected in the shortlist will be awarded a Shortlist Certificate to be sent to the entrant company after the Festival.

National Diplomas

National Diplomas are given in each section, to the entry with the highest mark from a country from which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10 entries from the country. The National Diploma will be given to the entry that scores the highest mark in the first round of voting. Certificates will be sent to the Entrant Company after the Festival.

3.7 Previous Creative Effectiveness Lions Grand Prix Winners

 2014: McCann Melbourne, Australia, ‘Guilt Trips’, Transport

 2013: Wieden + Kennedy Amsterdam, The Netherlands, ‘Heineken’s Legendary Journey: Justifying a Premium The World Over’, Heineken International N.V

 2012: BBH London, UK, ‘Excite – Returning to Universal Truths to Create Global Hits’, Axe

 2011: Abbott Mead Vickers BBDO, London, UK, ‘Sandwich’ Pepsico

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3.8 Creative Effectiveness Lions Awarded by Country 2011-2014

Country 2011 2012 2013 2014 Australia 0 1 2 3 Brazil 0 0 0 1 Germany 0 1 0 0 India 1 0 0 0 New Zealand 1 0 1 0 The Netherlands 0 0 1 0 United Kingdom 2 2 2 3 USA 2 2 1 0 Total 6 6 7 7

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4. CYBER LIONS

4.1 Introduction

Launched in 1998, the Cyber Lions award the best creative, digital solutions for brands that utilise technology and creativity seamlessly and prove how their target audience engaged and enhanced brand value, resulting in increased business sales and recognition.

Cyber was launched within a year of the dot.com bubble of 1997, and over the 17 years since has proven to be amongst the fastest growing areas of the competition.

Cyber serves an especially dynamic branch of branded communications, which has been dramatically influenced by growing technological capabilities, an explosion of new channels and changing consumer preference. This section has evolved in tandem with changes, undergoing a number of transformations that have ensured it not only remains immediately relevant to the industry, but also helps shape a course for its future.

In 2010, a Cyber Craft category and a number of supporting sub-categories were introduced. Then in 2014 an elite steering committee was assembled for a more substantial overhaul which saw the introduction of Social Branded Games, Branded Tech categories as well as restructuring of the Craft category, resulting in the third highest entry numbers of any section last year.

This year, 3738 entries from 64 countries have been submitted.

The shortlist will be released at 9:00 on Tuesday 23 June, with the winners announced to journalists, under embargo, at a press conference with the Jury President Panel at 10:30 on Wednesday 24 June.

The Cyber Lions trophies will be presented during the Design, Product Design, Radio & Cyber Lions Awards Ceremony, which will take place on the evening of Wednesday 24 June in the Grand Auditorium of the Palais des Festivals.

4.2 Cyber Lions Jury President

Jean Lin, Global CEO, Isobar

Jean Lin began her digital journey by establishing Isobar’s first Greater China office (then called wwwins Consulting in 1999) after beginning her career with Ogilvy Advertising in Taiwan. Previously Asia Pacific CEO for Isobar, Jean was the driving force behind Isobar’s expansion in the region.

Promoted to Global CEO in March 2014, Jean remains based in Shanghai and is responsible for one of the fastest growing, full service digital agency networks in the world, managing over 3700 talented digital marketing pioneers across 69 offices in 42 markets worldwide. The agency counts adidas, Coca-Cola, Google, Kellogg’s, Enterprise, Huawei, and P&G as clients and won the coveted Innovation Lion at Cannes last year for Fiat Livestore.

She was named one of 30 “Women to Watch” by Advertising Age in 2009; ranked amongst Asia Pacific’s top female talent in 2010 and was most recently named one of the region’s Top 5 CEOs by Campaign Asia Pacific. Under her leadership, Isobar was also awarded Digital Agency Network of the Year by Campaign Asia Pacific in 2011 and 2012 and was Campaign’s most awarded Digital Agency Network in 2013.

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4.3 Cyber Lions Jury

Country Names Title Company Jean Lin (Jury Global Global CE0 Isobar President) Argentina Marcelo Montefiore President Global Minds Co-Founder & Executive Australia Jonathan Kneebone The Glue Society Creative Director Demner, Merlicek & Austria Robert Dassel Creative Director Bergmann Belgium Jonathan Detavernier Interactive Partner Famous Co-President and Chief Brazil Sérgio Gordilho Africa Creative Officer Canada Patrick Scissons Chief Creative Officer Grey

China YanYan Yang Creative Director Baidu

France Christophe Martin Executive Creative Director Dagobert

Germany Dennis May Managing Director Creative DDB Founder & Chief Executive India Sidharth Rao Webchutney Officer Japan Nadya Kirillova Creative Director Dentsu Abraham Quintana Mexico Digital Creative Director Ogilvy & Mather Garay New Zealand Guy Roberts Executive Creative Director Saatchi & Saatchi

Poland Maciek Waligóra Executive Creative Director DDB & Tribal Regional ECD, S.E. Asia & Singapore Guan Hin Tay J. Walter Thompson Lux, Global ECD South Korea Yoo Jonghee Creative Director Cheil Worldwide

Spain Sebastian Cavanagh Global Advisor Nurun

Sweden Kris Bengtson Art Director Crispin Porter + Bogusky

Thailand Anuwat Nitipanont Creative Director BBDO and Proximity The Genevieve Hoey Creative Director Wieden+Kennedy Netherlands UK James Nester Creative Director We are Social IBM Interactive UK Cheyney Robinson Chief Creative Officer, EU Experience Chloe SVP, Executive Creative USA R/GA Gottlieb Director USA Will McGinness Executive Creative Director Venables Bell & Partners

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4.4 Cyber Lions Entries by Country 2011-2015

Country 2011 2012 2013 2014 2015 Argentina 48 27 28 42 27 Australia 122 81 104 168 151 Austria 9 6 10 17 5 Bahrain 10 0 0 0 0 Bangladesh 0 0 0 4 1 Belgium 40 43 45 36 42 Bolivia 1 0 0 0 1 Brazil 172 125 142 182 158 Bulgaria 0 2 0 0 0 Canada 108 140 135 107 107 Chile 4 11 9 14 8 China 41 39 49 61 59 Chinese Taipei 13 6 14 7 8 Colombia 12 14 18 35 22 Costa Rica 3 1 0 2 12 Croatia 0 0 0 0 0 Czech Republic 1 8 2 6 12 Denmark 17 37 16 29 36 Dominican Republic 0 0 0 0 3 Ecuador 0 1 0 0 0 Egypt 5 8 4 1 0 Estonia 1 0 0 0 0 Finland 19 23 13 17 10 France 210 99 121 244 156 Germany 181 163 117 153 167 Greece 3 2 2 5 4 Guatemala 1 1 1 1 4 Hong Kong 23 16 12 32 11 Hungary 10 6 3 6 9 India 33 27 30 64 79 Indonesia 6 0 8 3 7 Ireland 8 2 3 9 8 Israel 30 12 3 4 2 Italy 32 21 32 47 71 Japan 122 161 124 133 134 Jordon 0 0 0 0 1 Kenya 0 0 1 0 0 Latvia 1 2 1 0 0 Lebanon 3 14 6 2 16 Lithuania 4 0 0 0 0 Malaysia 7 10 10 12 19 Mexico 27 31 30 26 27 Mozambique 1 0 0 0 0 The Netherlands 81 80 68 84 65 Nepal 0 0 0 0 1 New Zealand 36 27 49 66 41 Norway 24 28 22 26 29

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Panama 0 1 0 0 3 Paraguay 1 0 0 6 0 Peru 8 3 5 22 14 The Philippines 14 15 3 7 12 Poland 11 11 7 18 21 Portugal 14 11 10 13 22 Puerto Rico 4 2 6 13 26 Qatar 0 0 0 2 0 Republic of Georgia 0 0 0 0 1 Romania 4 6 5 10 15 Russia 22 28 20 52 42 Saudi Arabia 0 0 0 0 5 Serbia 1 0 1 1 4 Singapore 28 24 38 45 40 Slovak Republic 8 2 1 4 1 South Africa 29 18 28 42 69 South Korea 21 26 24 20 29 Spain 81 73 52 92 83 Sri Lanka 1 0 0 0 4 Sweden 149 87 109 83 72 Switzerland 14 31 24 34 29 Thailand 14 10 9 7 20 Tunisia 2 2 0 0 0 Turkey 24 8 22 30 36 Ukraine 3 4 4 7 5 United Arab 15 14 19 20 46 Emirates United Kingdom 298 186 234 336 325 Uruguay 2 5 2 0 2 USA 597 609 768 1147 1298 Venezuela 1 8 4 0 0 Vietnam 0 0 0 4 1 TOTAL 2835 2458 2627 3660 3738

4.5 Cyber Lions Judging Procedure

The judging sessions take place in Cannes from Wednesday 17 to Tuesday 23 June.

Over a three day period, all the jurors are divided into five sub-juries, each group viewing one fifth of the entries to reach a shortlist.

After this first viewing, the Jury work together as a single team to vote, deliberate and award the three Grands Prix, Gold, Silver and Bronze Cyber Lions.

At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.

The 2015 Awards process - including the appointment of the Presidents and Jurors - will be independently audited by PwC.

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4.6 Cyber Lions Trophies

The Grand Prix

Three Grands Prix may be awarded by the Jury for:

- Cyber Craft and The Web - Social - Branded Games, Branded Tech, Integrated Multi-Platform Campaign

The Grand Prix is selected from the entries that have won a Gold Lion.

The awards will be given to the entrant company. Entries for charities and public service are excluded from winning the Grand Prix.

Gold, Silver and Bronze Lions

In each category, the Jury will award Gold, Silver and Bronze Cyber Lions to entries judged to be deserving of this honour. These awards will be given to the entrant companies.

Shortlist Certificates

Each entry selected in the shortlist will be awarded a shortlist certificate to be sent to the entrant company after the Festival.

National Diplomas

National Diplomas are given in each section to the entry with the highest mark from a country from which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10 entries from the country. The National Diploma will be given to the entry that scores the highest mark in the first round of voting. Certificates will be sent to the entrant company after the Festival.

4.7 Previous Cyber Lions Grand Prix Winners

 2014: Cyber Craft – Iconoclast Paris, ’Pharrell Williams – 24 Hours of Happy’, Happy Social - Forsman & Bodenfors Gothenburg, Sweden, ’Live Test Series’, Volvo Trucks Integrated Multi-Platform Campaign - Creative Artists Agency, Los Angeles, USA, ’The Scarecrow’, Chipotle Mexican Grill

 2013: Websites, Integrated Campaigns, Banners and Other Rich Media and Craft - Pereira & O'Dell San Francisco, USA, ’The Beauty Inside’, Intel + Toshiba Viral Advertising – DraftFCB New York, USA, ’Oreo Daily Twist’, Mondelez International

 2012: Viral Advertising – Volontaire Stockholm, Sweden, ’Curators of Sweden’, Swedish Institute/Visit Sweden Other Interactive Digital Media - R/GA New York, USA, ’Nike+ Fuelband’, Nike Websites, Integrated Campaigns, Banners and Other Rich Media and Craft – No Grand Prix Awarded

 2011: Viral Advertising – R/GA New York, USA, ‘Pay with a Tweet’, Innovative Thunder Websites, Integrated Campaigns, Banners and Other Rich Media and Craft – Google Creative Lab New York, USA, ‘The Wilderness Downtown’, Google Other Interactive Digital Media – Wieden+Kennedy Portland, USA, ‘Response Campaign’, Procter & Gamble 62nd International Festival of Creativity – Cannes Lions 2015 30

 2010: Viral Advertising – No Grand Prix Awarded Website & Interactive – DDB Stockholm, Sweden, ‘The Fun Theory’, Volkswagen Other Interactive Digital Media – Wieden+Kennedy Portland, USA, ‘Chalkbot’, Nike Livestrong Foundation

 2009: Viral Advertising - 42 Entertainment Pasadena, USA, ‘Why So Serious?’, The Dark Knight Film, Warner Bros Website & Interactive – Cumminsnitro Bisbane, Australia, ‘Best Job in the World’, Tourism Queensland Online Advertising – AKQA London, UK, ‘Eco:Drive’, Fiat

 2008: Viral Marketing Viral Video – 42 Entertainment, Pasadena, USA, ‘Year Zero’, Trent Reznor/Nin Website & Interactive – Projector Tokyo, Japan, ‘Uniqlock’, Uniqlo Online Advertising – Mediafront Oslo, Norway, ‘Sol Comments’, Scandinavia Online

 2007: Viral Marketing Viral Video – Ogilvy & Mather Toronto, Canada, ‘Evolution’, Unilever Canada Website – Fafar Stockholm, Sweden, ‘Heidies 15 MB of Fame’, Diesel Innovative Idea – R/GA New York, USA, ‘Nike+’, Nike

 2006: Viral Marketing Viral Video – droga5 New York, USA, ‘Stillfree’, Ecko/Mark Ecko Enterprises Interactive Campaigns – Crispin Porter + Bogusky Miami, USA, ‘GTI Campaign’, Volkswagen

 2005: Website – Crispin Porter + Bogusky, Miami, USA, ‘Come Clean’, Method, Beauty Cleaning Integrated Interactive Campaign – DDB Brazil, Sao Paulo, Brazil, ‘Reality Advertising’, Henkel, Super Bonder Instant Glue

 2004: Website - NEC Media Products Tokyo, Japan, ’NEC Ecotonoha Project’, NEC Corporation Integrated Interactive Campaign - Doubleyou Barcelona, Spain,‘San Silvestre Vallecana’, American Nike

 2003: Website - Framfab, Denmark, ‘Panna K.O.’, Nike Europe Integrated Interactive Campaign - Forsman & Bodenfors, Sweden, ‘Volvo Launch Integrated’, Volvo Cars, Sweden/Norway

 2002: Website - Framfab, Denmark, ’Nike: Football’, Nike Europe Online Ad - Fallon, USA, ‘The Hire: BMW Films Campaign’, BMW

 2001: Website - Critical Mass, Canada, ‘Nike ID’, Nike Online Ad – Farfar Stockholm, Sweden, ‘Milko Music Machine’, Milko, Fjallfil Dairy Products

 2000: Website - Framfab, Denmark, ‘Nike Football’, Nike Online Ad - AgenciaClick, Brazil, ‘Braille’, Sao Paulo Eye Bank

 1999: Website - Scholz & Volkmer, Germany, ‘http://www.eleven22.com’, USM U. Schaerer Soehne Online Ad - Ogilvy Interactive Worldwide, USA, IBM

 1998: Website - The Hub Communications Co., UK, ‘www.fankherholdt.co.uk’, Frank Herholdt

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4.8 Cyber Lions Awarded by Country 2010-2014

Country 2010 2011 2012 2013 2014 Argentina 0 1 0 0 0 Australia 1 1 0 12 9 Austria 1 0 0 0 2 Belgium 5 0 5 0 1 Brazil 1 1 3 3 11 Canada 1 1 4 7 4 China 0 0 0 1 1 Colombia 0 0 0 1 0 Denmark 0 0 4 1 0 Finland 0 0 0 2 0 France 6 6 3 5 18 Germany 4 6 7 3 6 India 0 0 0 0 4 Ireland 1 0 0 0 0 Italy 0 0 1 0 1 Japan 9 9 11 3 4 Mexico 2 0 0 1 0 New Zealand 1 0 1 3 3 Norway 0 0 1 3 0 Paraguay 0 0 0 0 2 Poland 1 0 0 0 0 Russia 0 0 1 0 0 Singapore 0 0 1 0 2 Spain 4 1 2 3 3 Sweden 21 8 8 6 9 Switzerland 0 0 0 2 0 Thailand 0 1 0 0 0 The Netherlands 2 3 6 4 8 The Philippines 0 0 0 0 1 UAE 1 0 1 0 1 United Kingdom 12 16 9 9 8 USA 30 27 19 24 47 TOTAL 103 81 87 93 145

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5. DESIGN LIONS

5.1 Introduction

Launched in 2008, Design Lions is the celebration of the use of design in communication and experience to inform brand ethos and product messages.

Recognising the pervasiveness and fundamental role of design in shaping creative communications, the introduction of this section reflected a broadened approach by the Festival from 2008, evident in a change of name from the International Advertising Festival to the International Festival of Creativity. The inaugural Grand Prix went to Turner Duckworth for their redesign of the Coca-Cola logo and visual identity and became a proof point for the value design could bring even to the biggest brands.

In the last 7 years, Design has been expanded – most significantly, the introduction of categories for Digital Design, Packaging and 360 Brand Experiences. In 2015, Writing for Brands / Tone of Voice will also be recognised for the first time.

Based on three criteria, entries will be awarded for their Creativity, Execution and Impact. Each of these will make up 30% of the vote except for creativity which will make up 40%.

This year the category has received 2409 entries from 69 countries.

The shortlist will be released at 9:00 on Tuesday 23 June, with the winners announced to journalists, under embargo, at a press conference with the Jury President Panel at 10:30 on Wednesday 24 June.

The Design Lions trophies will be presented during the Design, Product Design, Radio and Cyber Lions Awards Ceremony, which will take place on the evening of Wednesday 24 June in the Grand Auditorium of the Palais des Festivals.

5.2 Design Lions Jury President

Andy Payne, Global Chief Creative Officer, Interbrand Group

Andy Payne is the Global Chief Creative Officer of Interbrand. He is responsible for managing, enhancing, and developing Interbrand’s global creative offering.

As the world’s leading brand consultancy, Interbrand has created and evolved some of the world’s most valuable brands, including AT&T, BMW, British Airways, GE, Iberia, McDonald’s, Microsoft, Mini, Nissan, P&G, Philips, Renault, Samsung, Selfridges, and Sephora. Publisher of the highly influential annual Best Global Brands ranking, the firm combines strategy, creativity and technology to deliver fresh ideas and insights, deep brand intelligence, clear business opportunities, and compelling brand experiences.

Appointed Global Chief Creative Officer in 2007, Andy has guided Interbrand to become one of the most highly awarded consultancies in the world for brand design. He has worked on some of the firm’s most prestigious projects and in 2010 he launched Interbrand's "Creative Manifesto" which sets out to define the principles and elements of world-changing brands. He continues to play a pivotal role mentoring and supporting the firm's creative leaders across its 33 offices.

Andy is a frequent design judge around the world and a passionate speaker and commentator on creative strategy and the value of design.

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5.3 Design Lions Jury

Country Name Title Company Andy Payne Global Global Chief Creative Officer Interbrand Group (Jury President) Executive Creative Director, Australia Adam Rose AJF Partnership Founding Partner Brazil Ana Couto CEO - Creative Director Ana Couto Branding

Canada Monique Gamache Design Director WAX

China Johnny Tan Chief Creative Officer BBH Executive Creative Director, Colombia Juan Posada Geometry Global Latam Vice President, Chief France Béatrice Mariotti Carré Noir Creative Officer Germany Gregor Ade Managing Partner Peter Schmidt Group

India Ashwini Deshpande Co-founder, Director Elephant Design

Japan Michihito Dobashi Creative Director Dentsu Chubu

New Zealand Musonda Katongo Head of Design Y&R Creative & Executive Portugal Ana Cunha AC Brand Design Director Singapore Mel du Toit Creative Director TBWA Group

South Africa Joanina Pastoll Executive Creative Director Lowe Cross Colours

Spain Patricia Luján Creative Director & Partner Carlitos y Patricia

Sweden Sandra Planeta Founder / Creative Director Planeta Design Co-Founder / Creative The Netherlands Gert Franke CLEVER°FRANKE Director Chairman & Chief Creative UK Nils Leonard Grey London Officer Alasdair Lennox UK Executive Creative Director FITCH

Chief Marketing Officer & USA Debbie Millman Sterling Brands President of Design USA Emily Oberman Partner, Principal Pentagram Design

5.4 Design Lions Entries by Country 2011-2015

Country 2011 2012 2013 2014 2015

Argentina 17 25 21 20 24 Armenia 0 0 0 0 1 Australia 52 79 81 119 79

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Austria 16 9 3 16 6 Bahrain 3 0 1 0 0 Belarus 0 2 0 0 0 Belgium 7 16 10 11 13 Brazil 212 225 247 234 177 Bulgaria 0 1 0 0 3 Canada 50 101 107 103 87 Chile 4 7 4 4 0 China 40 47 76 89 81 Chinese Taipei 5 5 8 9 3 Colombia 10 27 29 23 21 Costa Rica 0 2 2 5 7 Croatia 0 3 2 0 2 Czech Republic 1 13 13 15 5 Denmark 4 20 8 10 9 Dominican 0 0 0 0 1 Republic Ecuador 0 2 9 6 5 Egypt 1 0 7 2 1 El Salvador 0 2 0 1 0 Estonia 1 1 1 0 1 Finland 13 6 7 2 3 France 81 40 54 82 62 Germany 235 219 200 251 172 Greece 0 1 1 0 0 Guatemala 2 3 3 5 1 Honduras 0 0 1 3 0 Hong Kong 31 30 14 33 29 Hungary 1 0 2 0 10 Iceland 0 0 0 1 1 India 139 134 116 92 94 Indonesia 3 3 7 4 3 Ireland 8 0 1 2 3 Israel 0 6 2 1 7 Italy 22 19 27 26 14 Japan 84 113 120 180 182 Jordan 0 0 1 0 3 Kazakhstan 0 0 2 0 0 Kosovo 0 0 1 0 0 Kuwait 0 1 0 1 0 Latvia 1 1 1 1 0 Lebanon 4 8 2 0 7 Lithuania 1 0 1 1 3 Macedonia 0 1 0 1 0 Malaysia 36 39 53 51 56 Mauritius 0 0 0 0 1 Mexico 12 24 27 24 17 Mozambique 3 0 0 0 0 The Netherlands 22 19 32 13 32 New Zealand 20 16 23 24 27 Nigeria 0 0 1 3 0 Norway 2 4 5 7 15 Pakistan 0 0 0 0 3 Panama 0 0 0 1 0 Paraguay 0 2 0 1 2 62nd International Festival of Creativity – Cannes Lions 2015 35

Peru 5 12 7 8 7 The Philippines 16 29 11 20 16 Poland 5 5 10 6 6 Portugal 16 8 29 28 12 Puerto Rico 3 8 3 3 6 Qatar 3 0 1 0 3 Romania 2 0 4 2 4 Russia 16 19 15 37 31 Saudi Arabia 3 0 0 1 6 Serbia 0 0 0 0 1 Singapore 17 72 64 54 32 Slovak Republic 0 0 2 1 2 Slovenia 2 2 1 1 0 South Africa 39 34 63 71 67 South Korea 16 18 30 19 27 Spain 41 58 29 40 56 Sri Lanka 1 1 2 2 4 Sweden 29 36 60 53 36 Switzerland 17 22 20 42 32 Thailand 24 17 40 45 45 Tunisia 0 1 0 0 0 Turkey 3 7 12 6 13 Ukraine 2 2 2 5 1 United Arab 29 43 32 51 53 Emirates United Kingdom 131 168 195 220 223 Uruguay 0 0 1 8 4 USA 204 340 396 417 432 Venezuela 1 4 9 0 0 Vietnam 6 0 2 7 17 TOTAL 1774 2182 2373 2624 2409

5.5 Design Lions Judging Procedure

The judging sessions are held in Cannes from Thursday 18 to Tuesday 23 June.

During the first three days, the jurors are divided into four sub-juries, each group viewing one quarter of all the entries to reach a shortlist.

After this first viewing, the Jury work together as a single team to vote and review the shortlisted entries, deliberate and eventually award the prizes.

The marks given by the judges after the shortlist vote form the basis for the discussion sessions during which they award the Grand Prix, Gold, Silver and Bronze Design Lions trophies.

At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.

The 2015 Awards process, including the appointment of the Presidents and Jurors, will be independently audited by PwC.

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5.6 Design Lions Trophies

The Grand Prix One Grand Prix must be awarded by the Jury to the best entry. Entries in the charities and public services category are excluded.

Gold, Silver and Bronze Lions In each category, the Jury will award Gold, Silver and Bronze Lions to entries judged to be deserving of this honour. These awards will be given to the entrant companies.

Shortlist Certificates

Each entry selected in the shortlist will be awarded a shortlist certificate to be sent to the entrant company after the Festival.

National Diplomas

National Diplomas are given in each section to the entry with the highest mark from a country from which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10 entries from the country. The National Diploma will be given to the entry that scores the highest mark in the first round of voting. Certificates will be sent to the entrant company after the Festival.

5.7 Previous Design Lions Grand Prix Winners

 2014: Anti Bergen, Norway, ‘Bergen International Festival Brand Campaign’, Bergen International Festival

 2013: Serviceplan Munich, Germany, ‘The Selfscan Report’, Auchan

 2012: Serviceplan Munich, Germany, ‘The Solar Annual Report 2011’, Austria Solar - Verein Zur Foerderung Der Thermischen Solarenergie

 2011: Digital Kitchen Chicago, USA, ‘The Cosmopolitan Digital Experience’, The Cosmopolitan of Las Vegas

 2010: Happiness Brussels, Belgium, ‘IQ Font’, Toyota

 2009: McCann Worldgroup, Hong Kong, ‘Paper Battlefield’, Nike Basketball League Hong Kong

 2008: Turner Duckworth: London & San Francisco, UK, ‘Coca-Cola Identity’, The Coca-Cola Company

5.8 Design Lions Awarded by Country 2010-2014

Country 2010 2011 2012 2013 2014 Argentina 0 0 1 0 0 Australia 1 4 1 7 1 Austria 1 0 0 0 1 62nd International Festival of Creativity – Cannes Lions 2015 37

Belgium 1 0 0 0 0 Brazil 3 5 6 10 3 Canada 0 4 1 7 3 China 3 5 2 7 3 Denmark 0 1 0 2 0 Ecuador 0 0 0 0 1 Finland 1 0 0 0 0 France 1 5 0 5 0 Germany 10 25 13 12 4 Hong Kong 2 0 0 0 3 India 2 5 2 12 2 Indonesia 0 0 1 0 0 Israel 0 0 0 0 0 Italy 0 0 0 2 0 Japan 7 4 13 14 17 Malaysia 0 0 2 0 0 Mexico 0 0 1 0 0 The Netherlands 2 2 0 3 0 New Zealand 3 0 0 3 2 Norway 0 0 0 2 1 Peru 0 1 0 0 0 The Philippines 0 0 0 2 0 Portugal 0 2 1 0 1 Russia 0 1 0 0 2 Singapore 0 1 2 2 1 South Africa 3 0 0 7 1 South Korea 0 0 0 2 1 Spain 4 3 0 1 2 Sweden 3 5 5 8 3 Switzerland 0 0 0 1 0 Thailand 1 1 0 3 1 United Arab 0 1 1 4 0 Emirates United Kingdom 4 7 11 11 4 Uruguay 0 0 0 0 2 USA 6 4 8 11 9 TOTAL 58 86 71 138 68

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6. DIRECT LIONS

6.1 Introduction

The Lions Direct were launched in 2002, initially distinguished by celebrating work that solicited a response. That response has become more measurable, and the “line” that used to divide advertising has blurred with newer branches of the industry, especially digital and innovation, sitting neither above nor below it. As a result, over time, refining the definition of Direct has been necessary, along with making changes to this section to reflect industry trends.

In 2014, Response/Real Time, Social Commerce and Use of Social Audience sub-categories were added, paving the way for campaigns like the dual Gold Lion winning “Sweetie”, ineligible for a Direct Grand Prix, but claiming the prestigious Grand Prix for Good last year.

In part inspired by “Sweetie”, this year a Use of New Technology sub-category has been added as well as a Craft category containing three sub-categories. As a result, 100 years on from the foundation of the world’s first direct marketing association and 13 years after the entry section was conceived, Direct has diversified into one of Cannes Lions’ biggest melting-pots of mediums and ideas.

The definition of Direct Marketing for the purpose of Cannes Lions is targeted communication designed to generate a direct response by means of call to action that produces measurable results whilst building and prolonging relationships.

The Jury will judge using four criteria - strategy, creativity, execution and results. Strategy and execution will each account for 20% of the vote, with creativity and results each accounting for 30%.

The category has this year received 2813 entries from 71 countries.

The shortlist will be released at 15:00 on Sunday 21 June, with the winners announced to journalists, under embargo, at a press conference with the Jury President Panel at 10:30 on Monday 22 June.

The Direct Lions trophies will be presented during the Direct, Promo & Activation, Mobile and Press Lions Awards Ceremony, which will take place on the evening of Monday 22 June in the Grand Auditorium of the Palais des Festivals.

6.2 Direct Lions Jury President

Judy John, CEO and Chief Creative Officer, Leo Burnett

Judy John began her career as a copywriter, honing her craft at agencies ranging from small independent shops to large multinationals to running her own company. In 1999, Judy joined Leo Burnett Canada as Chief Creative Officer and in 2011, added the Chief Executive Officer title. She also sits on the Leo Burnett Worldwide Creative Council.

Under her direction, Leo Burnett Toronto has been recognised nationally and globally, winning at virtually every show. Highlights include winning: the first-ever Digital D&AD Black Pencil, the most awarded billboard campaign in the world in 2009, and Design Agency of the year at Young Guns in 2012 and the Advertising and Design Club of Canada in 2012 and 2014.

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Judy was ranked the top Creative Director in Canada in Strategy Magazine 2014, and three of the last five years. She’s judged top international awards shows including Cannes, D&AD, The One Show, London International Awards, as well as chaired juries at the ADC and Clios.

Everything from Judy’s work ethic to her management style, she learned from years of waiting tables and packing take-out orders at her parents' restaurant.

6.3 Direct Lions Jury

Country Name Title Company Judy John (Jury Canada CEO & Chief Creative Officer Leo Burnett President) Argentina Juan Pablo Jurado President Wunderman

Australia Rob Morrison Creative Director OgilvyOne

Austria Dian Warsosumarto Creative Director Cheil

Belgium Arnaud Pitz Creative Director BBDO

Brazil Alexandre Ravagnani Creative Director Havas Worldwide Vice Chairman & Chief Creative China Jimmy Lam DDB Officer Colombia Samuel Estrada VP Creative, Managing Director McCann President & Chief Creative Ecuador Eduardo Maruri Maruri Grey Officer France Anne De Maupeou Chief Creative Officer Marcel

Germany Diether Kerner Executive Creative Officer Philipp und Keuntje

Hong Kong Kenny Blumenschein Executive Creative Director Geometry Global

India Vinoo Samuel Head - Creative Services Accentiv'

Indonesia Lucy Novita Creative Director Hakuhodo Co-Owner, Chief Creative Glickman Nettler Israel Yigal Shamir Director Samsonov Italy Luca Lorenzini Global Creative Director Saatchi & Saatchi

Japan Taichi Harada Senior Creative Director ADK

Singapore Erick Rosa Executive Creative Director Lowe and Partners

South Africa Justin Wright Group Creative Director TBWA\Hunt\Lascaris

Spain Eva Santos Chief Creative Officer Proximity

Sweden Bjorn Stahl Executive Creative Director INGO Creative Director / Executive Switzerland Ralf Kostgeld AMMARKT Board Member The Bram Tervoort Creative Director LEMZ Netherlands UK Nicky Bullard Executive Creative Director LIDA

USA Liz Paradise EVP, Group Creative Director McKinney

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USA Mark Wenneker Chief Creative Officer Mullen

6.4 Direct Lions Entries by Country 2011-2015

Country 2011 2012 2013 2014 2015 Argentina 37 46 85 66 63 Australia 131 135 165 163 140 Austria 22 30 11 14 5 Bahrain 9 0 0 0 0 Bangladesh 0 0 0 2 5 Belarus 1 2 2 0 0 Belgium 62 78 65 53 65 Brazil 149 236 290 246 271 Bulgaria 0 0 0 5 0 Canada 25 47 64 48 50 Chile 2 6 7 9 9 China 43 39 43 58 47 Chinese Taipei 2 5 5 10 4 Colombia 21 35 44 69 52 Costa Rica 7 7 7 13 13 Croatia 0 0 0 0 0 Czech Republic 5 9 7 12 11 Denmark 13 10 8 8 9 Dominican Republic 7 6 4 5 1 Ecuador 1 13 16 17 36 Egypt 4 2 7 1 0 El Salvador 1 5 2 1 3 Estonia 0 0 0 1 0 Finland 8 7 6 13 1 France 74 72 85 121 147 Germany 166 235 195 191 137 Greece 1 3 1 4 4 Guatemala 8 16 26 16 18 Honduras 0 0 2 4 6 Hong Kong 35 31 27 53 38 Hungary 4 3 5 7 14 India 90 108 79 88 74 Indonesia 5 6 14 7 4 Ireland 1 3 0 1 5 Israel 35 19 20 14 13 Italy 10 32 37 53 51 Japan 74 87 95 82 95 Kenya 0 0 4 0 3 Kuwait 0 1 0 0 0 Latvia 0 2 0 0 0 Lebanon 4 10 4 1 9 Lichenstein 0 1 0 0 0 62nd International Festival of Creativity – Cannes Lions 2015 41

Lithuania 0 0 0 0 1 Malaysia 14 21 26 28 16 Mexico 19 56 48 51 36 Morocco 0 0 0 0 3 Mozambique 1 0 0 1 2 Nepal 0 0 0 1 0 The Netherlands 25 29 30 38 51 New Zealand 31 47 52 62 58 Nigeria 0 1 0 0 1 Norway 20 25 13 23 20 Pakistan 3 2 0 2 1 Panama 0 2 6 3 3 Paraguay 0 2 3 11 8 Peru 6 22 15 40 38 The Philippines 15 24 10 29 17 Poland 13 13 16 11 39 Portugal 26 12 28 12 17 Puerto Rico 4 11 32 29 22 Qatar 0 0 0 0 2 Republic of Georgia 0 1 0 0 0 Romania 4 9 12 22 26 Russia 22 29 20 48 42 Saudi Arabia 2 2 2 3 5 Serbia 0 0 1 2 2 Singapore 41 63 73 64 61 Slovak Republic 3 2 0 2 2 Slovenia 0 1 1 2 0 South Africa 43 38 47 52 46 South Korea 5 18 52 27 47 Spain 90 112 90 96 120 Sri Lanka 0 2 2 5 11 Sweden 67 78 60 60 45 Switzerland 30 41 44 23 21 Thailand 16 32 39 35 46 Tunisia 4 3 2 3 10 Turkey 10 12 20 24 25 Ukraine 0 5 3 5 0 United Arab Emirates 28 25 33 54 51 United Kingdom 101 101 106 125 153 Uruguay 3 4 5 10 2 USA 151 156 245 208 345 Venezuela 2 6 9 0 0 Vietnam 2 3 1 10 15 TOTAL 1858 2357 2578 2677 2813

6.5 Direct Lions Judging Procedure

The judging sessions will take place in Cannes from Tuesday 16 to Sunday 21 June.

62nd International Festival of Creativity – Cannes Lions 2015 42

During the first three days, all the jurors, including the Jury President, are divided into five sub- juries, each group voting on one fifth of the entries to reach a shortlist.

After this first voting round, the Jury work together as a single team to vote on the shortlist, deliberate and eventually award the Grand Prix, Gold, Silver and Bronze Lions.

At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.

The 2015 Awards process, including the appointment of the Presidents and Jurors, will be independently audited by PwC.

6.6 Direct Lions Trophies

The Grand Prix

The Grand Prix is selected from the entries that have won Gold. The award is given to the entrant company. Entries for charities and public services are excluded from this award.

Gold, Silver and Bronze Lions

In each category, the Jury will award Gold, Silver and Bronze Direct Lions to entries judged to be deserving of this honour. These awards will be given to the entrant companies.

Shortlist Certificates

Each entry selected in the shortlist will be awarded a shortlist certificate to be sent to the entrant company after the Festival.

National Diplomas

National Diplomas are given in each section, to the entry with the highest mark from a country from which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10 entries from the country. The National Diploma will be given to the entry that scores the highest mark in the first round of voting. Certificates will be sent to the Entrant Company after the Festival.

6.7 Previous Direct Lions Grand Prix Winners

 2014: OgilvyOne, London, UK, ‘Magic of Flying’, British Airways

 2013: McCann Melbourne, Australia, ‘Dumb Ways To Die’, Metro Trains

 2012: Crispin Porter + Bogusky, Boulder, USA, ‘Small Business Gets an Official Day’, American Express

 2011: BV McCann Erickson Bucharest, Romania, ‘American Rom’, Kandia Dulce

 2010: Special Group Auckland, New Zealand, Orcon + Iggy Pop, Orcon Broadband

 2009: Cumminsnitro Brisbane, Australia, ‘Best Job in the World’, Tourism Queensland

 2008: JWT India, Mumbai, ‘Lead India’, Benett Coleman and Co., The Times of India Newspaper 62nd International Festival of Creativity – Cannes Lions 2015 43

 2007: Shackleton Madrid, Spain, ‘Lopetegui Deposit’, Financial Investment, Banco Gallego

 2006: I DO Brussels, Belgium, ‘Need a Job’, De TIJD

 2005: Nordpol Hamburg Agentur Fur Kommunikation, Germany, ‘A Channel Hopper’, Renault Nissan Deutschland

 2004: Host, Sydney, Australia, ‘Warren’, Five – Cent Texts, Virgin Mobile

 2003: Young & Rubicam, Sydney, Australia, ‘1900-9 Jim Beam’, Jim Beam Brands

 2002: Harrison Troughton Wunderman, London, UK, ‘Hitch-Hiker’, the Automobile Association

6.8 Direct Lions Trophies Awarded by Country 2010-2014

Country 2010 2011 2012 2013 2014 Argentina 5 5 1 1 5 Australia 14 2 8 12 8 Austria 1 0 0 0 0 Belgium 5 6 4 2 2 Brazil 6 6 5 9 8 Canada 2 0 0 0 0 China 0 0 1 1 0 Chinese Taipei 1 0 0 0 0 Colombia 0 3 0 0 2 Dominican Republic 1 0 0 0 0 Ecuador 0 0 0 0 1 Finland 1 0 0 0 0 France 2 1 2 4 10 Germany 7 7 13 6 4 Guatemala 1 0 1 0 1 Hong Kong 2 0 0 1 1 India 0 0 1 1 2 Israel 0 1 2 0 0 Italy 2 0 5 2 5 Japan 3 0 6 0 3 Mexico 0 0 1 0 0 The Netherlands 0 0 2 0 4 New Zealand 5 1 1 6 0 Pakistan 0 0 0 0 1 Peru 0 1 1 1 2 The Philippines 0 0 1 0 1 Poland 1 0 0 0 0 Romania 0 2 1 1 0 Russia 0 1 0 1 0 Singapore 0 1 1 2 0 South Africa 3 1 2 0 0 South Korea 0 2 4 1 0 Spain 2 4 1 1 6 Sweden 7 6 3 2 1 Switzerland 0 0 3 1 0 UAE 0 0 1 0 0

62nd International Festival of Creativity – Cannes Lions 2015 44

United Kingdom 3 0 1 2 7 USA 1 7 13 5 1 TOTAL 75 57 85 61 75

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7. FILM LIONS

Film Lions Category Sponsored by SBT

7.1 Introduction

Introduced in 1954, the Film category launched the Festival, and awards traditional TV and cinema advertising, as well as film content produced for online airing and other screens.

The jury will be looking for ideas which display a strong synergy with the brand, a dynamic and creative approach to the brief and exceptional execution. Film Lions will reward creative ideas and the quality of execution in film advertising.

Film is often seen as a trailblazer because it has a habit of producing Festival firsts. Under the direction of jury President Bob Scarpelli in 2007 Dove “Evolution” prompted extended debate among judges before collecting the first Grand Prix awarded to a public awareness-style message, arguably paving the way for such all-conquering campaigns as Metro Trains’ “Dumb Ways to Die”. In 2011, WWF’s “Monkey” became the first brand-associated music video to win a Lion.

Recently, technology and consumer preference has exerted significant influence on this section because of its profound impact on how, where and what type of advertising is consumed. This year Viral Film and Branded Content & Entertainment sub-categories have been added to reflect the breadth of content now being produced.

3070 entries from 67 countries have been received into the category this year.

The shortlist will be released at 15:00 on Thursday 25 June, with the winners announced to journalists, under embargo, at a press conference with the Jury President Panel at 10:30 on Saturday 27 June.

The Film trophies will be presented during the Film, Film Craft, Branded Content & Entertainment, Titanium and Integrated Lions Awards Ceremony, which will take place on the evening of Saturday 27 June in the Grand Auditorium of the Palais des Festivals.

7.2 Film Lions Jury President

Tor Myhren, President and Worldwide Chief Creative Officer, Grey

Tor Myhren is Worldwide Chief Creative Officer of Grey, named 2013 Agency of the Year by both Adweek and AdAge.

Tor is also President of Grey’s flagship office in New York, which has tripled in size to over 1,000 employees under his leadership.

A two-time TED speaker, Tor was just named to Fast Company Magazine's "Most Creative People in Business" list and chosen as one of Fortune Magazine's ‘40 Under 40’. The E*Trade Baby, the Oprah car giveaway, DIRECTV’s darkly comical ‘Cable Effects’ campaign, making Ellen DeGeneres a CoverGirl at age 50 and his award-winning ESPN documentary "City Lax: An Urban Lacrosse Story" are some examples of Tor’s culturally relevant work.

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7.3 Film Lions Jury

Country Name Title Agency President and Worldwide Global Tor Myhren Grey Chief Creative Officer Ramiro Rodriguez Argentina General Creative Director BBDO Cohen Australia Pat Baron Executive Creative Director McCann

Belgium Jan Macken Executive Creative Director TBWA

Brazil Fernando Nobre VP Creative Director Mullen Lowe

Canada Darren Clarke Executive Creative Director TAXI Anne Sophie Leise- Denmark Senior Art Director Zupa Hansen France Jasmine Loignon Integrated Creative Director BETC

Germany Fabian Frese Chief Creative Officer Kolle Rebbe

India Abhijit Avasthi Executive Creative Director Independent

Italy Francesco Bozza Executive Creative Director Leo Burnett

Japan Morihiko Hasebe Executive Creative Director Hakuhodo Arrechedera Mexico Sebastian Arrechedera Founder Claverol Executive Creative Director & Norway Erik Heisholt Heisholt Founding Partner South Africa Graham Lang Chief Creative Officer Young & Rubicam Executive Creative Director & Spain Ángel Torres El Ruso de Rocky Founder Sweden Tove Langseth Creative Director DDB Arnicknard J. Walter Thailand Creative Director Wangpaitoon Thompson The Netherlands Martin Terhart Creative Director 180 Amsterdam

UAE Ramzi Moutran Executive Creative Director Memac Ogilvy

UK Kate Stanners Chief Creative Officer Saatchi & Saatchi

USA Kerry Keenan Partner, Chief Creative Officer Deutsch Founder & Chief Creative USA Jose Molla the community Director

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7.4 Film Lions Entries by Country 2011-2015

Country 2011 2012 2013 2014 2015 Algeria 0 1 0 0 0 Angola 0 0 0 0 1 Argentina 147 125 76 92 74 Australia 123 92 111 102 106 Austria 9 23 6 7 4 Azerbaijan 0 0 0 1 2 Bahrain 3 0 0 0 0 Bangladesh 0 0 0 0 1 Belgium 34 39 39 26 35 Brazil 168 174 109 118 91 Bulgaria 1 0 0 3 0 Canada 154 172 118 117 140 Chile 12 19 12 22 9 China 21 28 42 40 19 Chinese Taipei 21 9 14 17 18 Colombia 6 10 18 13 11 Costa Rica 0 4 1 0 2 Croatia 1 0 0 1 0 Cyprus 1 0 0 0 0 Czech Republic 3 10 9 4 8 Denmark 34 36 29 24 30 Dominican Republic 1 0 0 0 0 Ecuador 3 14 10 1 0 Egypt 33 24 26 16 27 El Salvador 1 2 0 0 0 Estonia 0 1 0 3 0 Finland 24 30 11 18 13 France 153 159 131 116 146 Germany 105 101 79 81 67 Greece 2 3 9 7 2 Guatemala 0 0 0 1 0 Haiti 0 0 0 1 0 Honduras 0 0 0 0 4 Hong Kong 13 6 15 6 3 Hungary 3 2 2 0 3 Iceland 3 0 2 0 1 India 61 56 45 33 58 Indonesia 8 16 9 1 4 Iran 0 0 0 4 0 Ireland 6 2 9 2 7 Israel 13 16 8 15 11 Italy 56 87 62 43 66 Jamaica 1 0 0 0 0 Japan 122 134 130 125 132 Kazakhstan 1 0 0 0 1 Kosovo 0 0 0 1 0 Kuwait 0 8 0 0 0 Latvia 2 0 0 0 0 Lebanon 4 11 11 4 2 Lithuania 0 3 0 2 4 Luxembourg 0 0 0 0 1 Macedonia 0 6 1 0 0 Malaysia 9 2 7 7 11 Mauritius 0 0 0 1 0 Mexico 41 42 53 55 47 Morocco 2 0 1 0 2 Mozambique 6 0 3 1 0 The Netherlands 80 86 55 60 60 New Zealand 20 26 35 23 17

62nd International Festival of Creativity – Cannes Lions 2015 48

Nigeria 1 2 1 3 1 Norway 47 41 47 53 36 Oman 6 0 0 0 0 Pakistan 1 1 1 1 0 Peru 21 18 19 58 10 The Philippines 9 34 19 12 3 Poland 20 6 8 4 9 Portugal 17 25 21 10 18 Puerto Rico 14 5 12 6 8 Qatar 1 1 0 1 3 Romania 3 9 2 2 5 Russia 18 23 24 18 13 Serbia and Montenegro 0 0 4 0 0 Singapore 15 17 15 5 25 Slovak Republic 15 1 5 1 5 Slovenia 3 0 0 0 0 South Africa 76 78 59 46 68 South Korea 16 49 24 25 38 Spain 84 108 61 90 83 Sri Lanka 2 0 1 0 0 Sweden 96 71 49 56 67 Switzerland 28 25 43 14 33 Thailand 52 34 50 41 38 Trinidad & Tobago 0 1 0 0 0 Tunisia 1 8 5 0 1 Turkey 20 21 7 17 30 Ukraine 3 1 8 3 3 United Arab Emirates 12 11 5 10 22 United Kingdom 275 329 281 271 293 Uruguay 2 4 1 1 1 USA 938 966 1052 875 1013 Venezuela 0 7 3 1 1 Vietnam 3 0 0 0 3 TOTAL 3310 3475 3125 2838 3070

7.5 Film Lions Judging Procedure

The judging sessions take place in Cannes from Saturday 20 to Friday 26 June.

Over a three-day period, the Jury is divided into three sub-juries, each group viewing one third of the 3070 films submitted to reach the shortlist.

After this first round of voting, the judges work together with the Jury President as a single team to judge the shortlisted entries, deliberate and eventually award the prizes.

The marks given by the judges after the shortlist vote form the basis for the discussion sessions during which they award the Grand Prix, Gold, Silver and Bronze Film Lions.

At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.

The 2015 Awards process, including the appointment of the Presidents and Jurors, will be independently audited by PwC.

62nd International Festival of Creativity – Cannes Lions 2015 49

7.6 Film Lions Trophies

The Grand Prix

A Grand Prix is selected from all the Gold winners.

Gold, Silver and Bronze Lions

In each category, the Jury will award Gold, Silver and Bronze Lions to entries judged to be deserving of this honour. These awards will be given to the entrant companies.

Shortlist Certificates

Each entry selected in the shortlist will be awarded a shortlist certificate to be sent to the entrant company after the Festival.

National Diplomas

National Diplomas are given in each section to the entry with the highest mark from a country from which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10 entries from the country. The National Diploma will be given to the entry that scores the highest mark in the first round of voting. Certificates will be sent to the entrant company after the Festival.

7.7 Previous Film Lions Grand Prix Winners

 2014: adam&eve/DDB, London, ‘Sorry I spent it on myself’, Harvey Nichols Forsman & Bodenfors, Gothenburg, Sweden, ‘The Epic Split’, Volvo Trucks

 2013: McCann Melbourne, Australia, ‘Dumb Ways To Die’, Metro Trains Pereira & O’Dell San Francisco, USA, ‘The Beauty Inside’: ‘Hello my Name is Alex’, ‘Leah’, ‘It has to be Tonight’, ‘Help Wanted’, ‘I’d Like to Show you Something’, ‘That’s it for Me’, Intel + Toshiba

 2012: Creative Artists Agency Los Angeles, USA, ‘Back to the Start’, Chipotle

 2011: Wieden+Kennedy Amsterdam, The Netherlands, ‘Write the Future’, Nike

 2010: Wieden+Kennedy Portland, USA, ‘The Man Your Man Could Smell Like’, Old Spice

 2009: Tribal DDB Amsterdam, The Netherlands, ‘Carousel’, Philips

 2008: Fallon London, UK, ‘Gorilla’, Cadbury Dairy Milk T.A.G. SF McCann Worldgroup San Francisco, USA, ‘Enemy Weapon’, Xbox 360/’Halo 3’ Video Game

 2007: Ogilvy & Mather Toronto, Canada, ‘Evolution’, Dove Self Esteem Fund, Unilever

 2006: Abbott Mead Vickers.BBDO London, UK, ‘Noitulove’, Guinness

 2005: Wieden+Kennedy London, UK, ‘Grrr’, Honda, Honda Diesel

 2004: TBWA\ London, UK, ‘Mountain’, Playstation2 62nd International Festival of Creativity – Cannes Lions 2015 50

 2003: Crispin Porter + Bogusky, USA, ‘Lamp’, IKEA

 2002: Wieden+Kennedy, USA, ‘Tag’, Nike

 2001: Cliff Freeman & Partners, USA, the Fox Sports campaign

 2000: DDB Chicago, USA, the Budweiser Whassup campaign

 1999: Lowe Howard-Spink, UK, ‘Litany’, The Independent Newspaper

 1998: Goodby Silverstein & Partners, USA, the Nike campaign

 1997: Paradiset DDB, Sweden, the Diesel campaign

 1996: Ammirati Puris Lintas, The Netherlands, ‘Elephant’, Nestle Nederland, Rolos

 1995: The Jury decided to give no Grand Prix but a "Prix Spécial du Jury" to Abbott Mead Vickers/BBDO, UK, ‘Eggs’, QEFDP, fund-raising for disabled people

 1994: Bozell North Advertising, USA, ‘Snow Covered’, Chrysler Corporation, Jeep Grand Cherokee

 1993: Hakuhodo, Japan, the campaign Nissin Cup Noodles

7.8 Film Lions Awarded by Country 2010-2014

Country 2010 2011 2012 2013 2014 Argentina 6 11 7 5 10 Australia 5 6 2 5 5 Belgium 2 0 3 3 0 Brazil 1 5 5 5 2 Canada 4 4 3 2 3 Chile 1 0 0 0 0 China 0 0 0 1 1 Denmark 2 1 0 0 2 Egypt 2 0 0 0 0 Finland 1 0 0 0 0 France 9 5 1 8 6 Germany 3 3 0 2 2 India 1 2 0 0 1 Indonesia 0 1 0 0 0 Israel 0 0 1 0 0 Italy 2 2 2 2 4 Japan 1 3 2 1 2 Malaysia 0 0 0 0 1 Mexico 1 1 1 2 3 New Zealand 0 2 0 0 2 Norway 0 2 1 3 2 Peru 0 0 0 0 2 Puerto Rico 0 0 1 0 0 Singapore 0 1 0 0 1 South Africa 3 4 1 1 1 62nd International Festival of Creativity – Cannes Lions 2015 51

Spain 3 2 0 2 4 Sweden 1 1 1 1 2 Switzerland 0 2 0 0 0 Thailand 1 1 1 0 1 The Netherlands 3 5 1 0 2 The Philippines 0 0 1 0 0 Tunisia 0 0 1 0 0 Turkey 0 1 0 0 0 UAE 1 0 0 0 1 United Kingdom 13 10 11 19 14 USA 34 27 24 32 31 TOTAL 100 102 70 94 105

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8. FILM CRAFT LIONS

Film Craft Category Sponsored by Film Brazil

8.1 Introduction

In 2010, skill and technique began to be singled-out by Cannes Lions as craft categories were introduced to a number of entry sections including Radio, Cyber and Press. But in Film, which had been part of the Festival for over 50 years and remained one of the largest sections, it was determined that a category could not adequately encapsulate the breadth and complexity of entries it would likely attract. Film Craft was therefore conceived to properly honour skill and artistry shown in individual elements of the filmmaking process.

One of the fastest growing entry sections, Film Craft is, in many ways, unique. Unlike the Film section from which it sprang, which is primarily judged on the creative idea, it’s possible for an entry to succeed here on the strength of a single aspect.

Since its introduction, changes have been made year-on-year, expanding Film Craft and ensuring it reflects every aspect of the production process. This year Achievement in Production and Use of Licenced or Adapted Music categories have been added.

With content now king, brands are striving to invent new modes of storytelling through film and we expect to see a highly diversified pool of entries.

The definition of Film Craft for the purpose of Cannes Lions is the quality and aesthetic of the filmmaking process. Whether the craft of the work adds something to the idea and pushes the execution will be considered. This might, for example, take into account the quality of the direction, copywriting or editing and/or the skilful use of music or sound design, depending on the category entered.

A total of 2205 entries from 47 countries have been submitted this year.

The shortlist will be released at 9:00 on Friday 26 June, with the winners announced to journalists, under embargo, at a press conference with the Jury President Panel at 10:30 on Saturday 27 June.

The Film Craft trophies will be presented during the Film, Film Craft, Branded Content & Entertainment, Titanium and Integrated Lions Awards Ceremony, which will take place on the evening of Saturday 27 June in the Grand Auditorium, Palais des Festivals.

8.2 Film Craft Lions Jury President

João Daniel Tikhomiroff, Founder, Partner-Director, Mixer

João Daniel Tikhomiroff is a filmmaker and founded JODAF (the most awarded Brazilian production company), which has become MIXER Production Company, where is the Founder and Partner-Director today.

He has been a constant in the international advertising industry. As a director he has won 42 Lions (11 of them gold) at the Cannes Lions. João has also been a winner in other international and Brazilian festivals (FIAP, San Sebastian, Japan, New York, London, Eurobest, Rio, Clube de Criação de São Paulo Yearbook, etc.), named the Professional of the Year (TV Globo – 9 times

62nd International Festival of Creativity – Cannes Lions 2015 53

and Caboré – 9 times), and included at The Commercial Book published by D&AD and selected among of the 32 best directors of the world.

In content TV he has directed two fictional telefilms, two special year-end shows and the TV series “Agora Sim”. He was the Executive Producer in TV series "Julie and The Phantoms" and "Sítio do Picapau Amarelo” He produced TV series "O Negócio”, "Águias da Cidade”, Mothern and others.

João has produced five feature films: “Dirty Hearts”, “Trust Me”, “The Dognapper”, and “Among Bees”. He also directed “Besouro”, a nominee in the Berlinare Panorama Special at Berlin Film Festival and awarded at many festivals, including Taormina (Italy), ReelWorldFilm Festival (Toronto), Pan African Film Festival (Los Angeles), FIESP Awards (São Paulo) and three Grand Prix of Brazilian Cinema (Brazilian Academy of Cinema), among others.

Now he is preparing to work as director of a new TV series and feature film named “Happiness is Easy”.

8.3 Film Craft Lions Jury

Country Name Title Agency Brazil João Daniel Tikhomiroff Founder, Partner- Mixer (Jury President) Director Argentina Pucho Mentasti Director Blue Founder & Executive Australia Rob Galluzzo Finch Producer France Pierre Marcus President & CEO Prodigious Executive Producer / Germany Christiane Dressler RadicalMedia Managing Director India Prasoon Pandey Ad Film Maker Corcoise Films

Sweden Calle Sjönell Chief Creative Director Lowe Brindfors The Stephen Pepper VFX Supervisor The Ambassadors Netherlands UK Jax Ostle-Evans Executive Producer Stinkdigital

USA Jackie Bisbee Executive Producer Park Pictures

USA Diane McArter President / Founder Furlined

8.4 Film Craft Lions Entries by Country 2011-2015

Country 2011 2012 2013 2014 2015 Argentina 24 47 28 43 24 Australia 90 66 97 95 88 Austria 1 1 3 3 2 Bahrain 4 0 0 0 0 Belgium 8 11 42 17 22 62nd International Festival of Creativity – Cannes Lions 2015 54

Brazil 29 76 84 68 86 Canada 7 27 37 25 50 Chile 0 0 0 2 2 China 3 7 21 18 24 Chinese Taipei 2 2 0 3 1 Colombia 0 1 0 2 3 Costa Rica 0 2 2 0 0 Czech Republic 0 7 1 3 4 Denmark 4 0 13 22 12 Ecuador 0 0 0 2 0 Egypt 13 15 19 25 3 El Salvador 3 0 0 0 0 Finland 0 4 5 5 2 France 89 77 99 103 124 Germany 73 72 94 90 103 Haiti 0 0 2 0 0 Hong Kong 4 5 2 4 7 Hungary 0 0 2 0 0 India 33 41 61 41 72 Indonesia 3 6 2 0 0 Ireland 1 2 1 1 3 Israel 4 3 1 3 0 Italy 13 24 31 12 27 Japan 17 40 55 66 55 Kazakhstan 0 0 0 1 0 Kuwait 2 7 3 0 0 Lebanon 0 3 24 6 4 Lithuania 0 0 1 0 0 Malaysia 21 4 8 7 2 Mexico 19 16 8 33 8 Mozambique 0 0 0 3 0 Morocco 0 0 1 0 0 The Netherlands 35 30 15 22 51 New Zealand 24 16 28 20 17 Norway 4 3 1 21 14 Pakistan 0 2 1 0 0 Paraguay 0 0 0 0 0 Peru 1 2 5 15 3 The Philippines 0 6 2 5 0 Poland 5 6 2 1 6 Portugal 3 2 4 4 12 Puerto Rico 4 0 0 3 4 Qatar 0 0 1 1 2 Romania 2 0 2 1 0 Russia 1 3 7 8 4 San Marino 0 0 0 1 0 Saudi Arabia 0 0 0 0 2 Singapore 6 12 6 9 23 South Africa 28 33 25 25 30 South Korea 3 24 7 14 14 Spain 14 25 7 17 28 Sri Lanka 4 0 0 0 0 Sweden 16 8 5 13 22 Switzerland 12 8 18 6 23 Thailand 7 0 2 8 13 Tunisia 0 3 1 0 0 Turkey 2 1 2 3 4 Ukraine 1 3 3 0 1 United Arab Emirates 6 9 3 26 38 United Kingdom 240 315 356 387 352 USA 437 640 776 760 812 Venezuela 0 4 3 0 2 TOTAL 1322 1721 2029 2073 2205

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8.5 Film Craft Lions Judging Procedure

The judging sessions take place in Cannes from Sunday 21 to Friday 26 June.

Over a three-day period, the Jury is divided into two sub-juries, each group viewing one half of the 2205 films submitted to reach the shortlist.

After this first voting, the judges work together with the Jury President as a single team to judge the shortlisted entries, deliberate and eventually award the prizes.

The marks given by the judges after the shortlist vote form the basis for the discussion sessions during which they award the Grand Prix, Gold, Silver and Bronze Film Lions.

At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.

The 2015 Awards process, including the appointment of the Presidents and Jurors, will be independently audited by PwC.

8.6 Film Craft Lions Trophies

The Grand Prix

A Grand Prix is selected from the Gold Winners. Entries in the charities and public services category are excluded.

Gold, Silver and Bronze Lions

In each category, the Jury will award Gold, Silver and Bronze Lions to entries judged to be deserving of this honour. These awards will be given to the entrant companies.

Shortlist Certificates

Each entry selected in the shortlist will be awarded a shortlist certificate to be sent to the entrant company after the Festival.

National Diplomas

National Diplomas are given in each section to the entry with the highest mark from a country from which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10 entries from the country. The National Diploma will be given to the entry that scores the highest mark in the first round of voting. Certificates will be sent to the entrant company after the Festival.

8.7 Previous Film Craft Lions Grand Prix Winners

 2014: No Grand Prix awarded

 2013: 4creative London, United Kingdom, ‘Meet the Superhumans’, Channel 4

 2012: BETC Paris, France, ‘Bear’, Canal+

 2011: Droga5 New York, USA, ‘After Hours Athlete’, Puma

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 2010: DDB UK London / DDB Worldwide London, UK, ‘The Gift’, Philips

8.8 Film Craft Lions Awarded by Country 2010-2014

Country 2010 2011 2012 2013 2014 Argentina 1 3 0 0 1 Australia 0 2 7 6 2 Belgium 0 0 1 0 0 Brazil 1 2 4 5 0 Canada 0 0 1 0 1 Denmark 0 0 0 1 0 Egypt 1 0 0 0 0 France 3 2 8 6 1 Germany 1 1 0 2 0 India 0 1 1 1 1 Ireland 0 0 1 0 0 Japan 1 1 0 0 0 The Netherlands 1 4 0 1 0 New Zealand 2 0 1 0 4 South Africa 0 0 0 0 1 Singapore 2 0 0 0 0 Spain 0 2 0 0 1 Sweden 0 0 0 0 6 Switzerland 0 1 0 0 0 UAE 1 0 0 0 0 United Kingdom 12 14 13 10 17 USA 16 21 19 8 31 TOTAL 42 54 56 40 66

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9. GLASS LION: THE LION FOR CHANGE

With the support of Lean In and sponsored by IBM, Ipsos and Refinery 29

9.1 Introduction

It is a cornerstone belief of Cannes Lions that marketing doesn’t just reflect culture, but can play an active role in shaping it. We feel strongly that this gives us a responsibility to recognise and encourage the kind of creativity that positively impacts not only businesses and brands, but also the world.

With this goal in mind, The Glass Lion: The Lion for Change was introduced this year to reward work which shatters sexual stereotyping, confronting prejudice and inequality through progressive, socially-conscious representations of gender. It’s expected that the inaugural winners will have achieved this through both clear, progressive messages and less obviously active tactics within sectors that have traditionally been very gender-specific.

Fittingly for a celebration of marketing that challenges convention, The Glass Lion breaks with some of Cannes Lions’ own established practices too. There are no categories in this section, meaning entries can be for any product or service and designed for any medium. Proceeds from entry fees will be donated to gender equality causes. We’re asking our delegate base to help assign the fund: each delegate, every day, can claim €10 at a time from a total fund of €87,340 to direct to a cause of their choice. All they need to do is go to http://inpactcode.com/glasslion and, enter their delegate badge number. We will then give €10 to one of ten impactful gender equality or women's empowerment causes. This initiative was made possible with InpactNow.

The jury’s vote will be based on the following criteria: - Creativity - Strategy and brand positioning - Representation - Cultural/social climate - Results and impact

The category has received 166 entries from 43 countries in its launch year.

The shortlist will be released at 09:00 on Tuesday 23 June, with the winners announced to journalists, under embargo, at a press conference with the Jury President at 14:00 on Tuesday 23 June.

The Glass Lions trophies will be presented during the Media, PR, Outdoor, Glass and Creative Effectiveness Lions Awards Ceremony, which will take place on the evening of Tuesday 23 June in the Grand Auditorium of the Palais des Festivals.

9.2 Glass Lion Lions Jury President

Cindy Gallop, Founder/Chief Executive Officer, IfWeRanTheWorld/MakeLoveNotPorn

Cindy Gallop is the former Chairman of BBH New York and 2003 Advertising Woman of the Year. She‘s the founder/CEO of www.IfWeRanTheWorld.com, microaction marketing software and Harvard Business School case study; and of www.makelovenotporn.com, launched at TED 2009. She consults on brand and business innovation for companies around the world, describing her approach as 'I like to blow shit up. I am the Michael Bay of business.' BusinessInsider named her one of 15 Most Important Marketing Strategy Thinkers Today, alongside Malcolm Gladwell and Seth Godin, and number one on their list of Top 30 People In Advertising To Follow On Twitter.

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Her talks on advertising have been tweeted as: ‘Most brilliant speech on the future of advertising ever – not the usual buzzword-laden bullshit’; ‘Watching @cindygallop slice and dice the ad industry status quo like a ginsu knife. #purewin’; and ‘There must be a DeLorean parked outside, because Cindy Gallop is from the FUTURE!’

Her introduction at InfluencerCon NYC was, ‘Cindy Gallop is the truth Jack Nicholson told Tom Cruise he couldn’t handle.’

9.3 Glass Lion Jury

Country Name Title Company Cindy Gallop (Jury Founder/Chief Executive IfWeRanTheWorld/M Global President) Officer akeLoveNotPorn Partner / Co-President of the Brazil Marcello Serpa AlmapBBDO Board National Creative Director & India Tista Sen J. Walter Thompson Senior Vice President France Catherine Emprin Managing Director BETC Laura Jordan UK Creative Partner Mr President Bambach Chief Executive UK Nick Bailey Officer/Executive Creative Isobar Director Senior Advisor to Under- UN Women and USA Elizabeth Nyamayaro Secretary-General & Executive HeForShe Director USA Susan Credle Chief Creative Officer Leo Burnett Jennifer Siebel Founder & Chief Executive The Representation USA Newsom Officer Project USA Gail Heimann President Weber Shandwick

9.4 Glass Lion Entries by Country 2015

Country 2015 Argentina 2 Australia 3 Austria 1 Belgium 2 Brazil 19 Canada 6 Chile 1 China 1 Chinese Taipei 1 Colombia 2 Costa Rica 2

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Denmark 1 Ecuador 2 Egypt 1 Finland 1 France 2 Germany 2 Honduras 1 India 10 Italy 2 Japan 2 Lebanon 1 Mexico 4 The Netherlands 1 Norway 1 Peru 2 The Philippines 1 Puerto Rico 1 Russia 2 Saudi Arabia 1 Serbia 1 Singapore 2 South Africa 1 South Korea 5 Spain 7 Sweden 3 Switzerland 3 Thailand 2 United Arab 5 Emirates United Kingdom 19 Uruguay 1 USA 38 Vietnam 1 TOTAL 166

9.5 Glass Lion Judging Procedure

The judging sessions will take place in Cannes on Monday 22 June.

All jurors including the Jury President initially vote to arrive at a shortlist. After this, the Jury work together to vote on the shortlist, deliberate and eventually award the Grand Prix and Glass Lions.

At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.

The 2015 Awards process, including the appointment of the Presidents and Jurors, will be independently audited by PwC.

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9.6 Glass Lion Trophies

The Grand Prix

The Grand Prix is selected from the entries that have won Gold. The award is given to the entrant company. Entries for charities and public services are excluded from this award.

Glass Lions

In each category, the Jury will award Glass Lions to entries judged to be deserving of this honour. These awards will be given to the entrant companies.

Shortlist Certificates

Each entry selected in the shortlist will be awarded a Shortlist Certificate to be sent to the entrant company after the Festival.

National Diplomas

National Diplomas are given in each section, to the entry with the highest mark from a country from which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10 entries from the country. The National Diploma will be given to the entry that scores the highest mark in the first round of voting. Certificates will be sent to the Entrant Company after the Festival.

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10. MEDIA LIONS

10.1 Introduction

The Media Lions competition was created in 1999, for the first 6 years, Lions were awarded to winners before a tiered Gold/Silver/Bronze structure was introduced in 2006. The time since has been one of dramatic and almost consistent growth for a section which has also yielded many countries their first Grands Prix – in 2005 Israel collected one for P&G “Clothing Donation”, Korea’s took home their first in 2011 for Tesco “HomePlus Subway Virtual Store”, and Peru’s claimed theirs in 2014 for Coke “Happy ID”.

The dynamism of the industry has also prompted continuous consultation to ensure this section accurately reflects the rapidly evolving trends. Over the years, committees have helped guide and redefine the categories and sub-categories, as well as having input into how entries are judged. In 2013 the jury was expanded from 30 to 40 in order to ensure balanced representation of networks in preliminary judging with an awarding jury of 12 assigning metal.

During what’s arguably another industry epoch, 2015 sees the addition of a new Use of Digital Programmatic Content category, expected to be the shape of the things to come.

The definition of Media for the purpose of Cannes Lions is the creative use of media, and how media ideas demonstrate understanding of the target market, innovatively implement strategy across channels and maximise business results for a successful outcome.

The Jury will be looking not just for brilliant ideas, but ideas that work. Media Lions will be awarded to the entries that demonstrate a thorough understanding of the target audience and their relationship with the brand, innovative implementation of the strategy across the selected channel(s), and how the media solution maximised business results for a successful outcome.

Each entry will receive three marks from the Jury which will make up the total vote as follows: Insight, Strategy and the Idea (35%), Media Execution (30%) and Results and Effectiveness (35%).

This year, 3179 entries from 73 countries have been submitted.

The shortlist will be released at 9:00 on Monday 22 June, with the winners announced to journalists, under embargo, at a press conference with the Jury President Panel at 10:30 on Tuesday 23 June.

The Media Lions trophies will be presented during the Media, PR, Outdoor, Glass and Creative Effectiveness Lions Awards Ceremony, which will take place on the evening of Tuesday 23 June in the Grand Auditorium, Palais des Festivals.

10.2 Media Lions Jury President

Nick Emery, Global Chief Executive, Mindshare Worldwide

After giving up the grunge of independent music Nick Emery has been working in the global media field for the last 25 years. He has lived in New York, LA, Valencia, London and Yorkshire and now resides in some hybrid of New York, London and Shanghai.

Married with two children, (technically three with the dog) he has an unrivalled knowledge of the world’s toy shops and dog emporiums. His philosophy is simple – everything begins and 62nd International Festival of Creativity – Cannes Lions 2015 62

ends in media and media is the most exciting arena to work in. All too often we make media the most boring job in the world with a slavish devotion to spreadsheets. It is our responsibility and that of the Cannes Lions awards to champion media at its very best - not just glitz and glamour but the connection of data, insight and execution that makes media so compelling. Media is fame and money, ideas and accountability, Hollywood and a Beautiful Mind - neither the obscure stunt nor the worthy dissertation.

Our job is to challenge the status quo, to provoke and to create new things not just to count what we already know. Cannes is a celebration of technology, content and invention and the Media Lions sit at the centre of that world.

10.3 Media Lions Jury

All Jury members will convene in Cannes to view and vote on entries in eight sub-juries, before reaching the shortlist. The smaller ‘Awarding Jury’ will then go on to deliberate over the shortlist and decide on the winners.

AWARDING JURY

Country Name Title Company Nick Emery (Jury Global Chief Executive Global Mindshare Worldwide President) Officer Asia Pacific Gerry Boyle Chairman, APAC Zenith Optimedia Starcom Mediavest Australia Chris Nolan Chief Executive Officer Group New Zealand Robert Harvey Chief Executive Officer Dentsu Aegis Network Hakuhodo DY Media Japan Motohiro Ando General Manager Partners Chief Executive Officer, Latam Fernando Silva Mediacom Latam Canada Penny Stevens President Media Experts

The Netherlands Gijs de Beus Director of Strategy Havas Media

Brazil Alexandre Ugadin Media Vice President FCB

USA Greg Castronuovo President, West OMD

Global Toby Roberts Global Head of Strategy PHD

Global Eileen Kiernan Global President J3

Global Rori DuBoff Global Head of Strategy Havas Media

JURY

Country Name Title Company

Argentina Pablo Iesulauro CEO & Vice President Mindshare Global Managing Partner / Asia Pacific Gerry Boyle ZenithOptimedia Chairman - Asia Pacific

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Chief Executive Officer, Asia Pacific Susana Tsui PHD Asia Pacific Starcom MediaVest Australia Chris Nolan Chief Executive Officer Group Austria Michael Goels Chief Executive Officer Havas Media Group

Belgium Claudia Pacitti Managing Director Vizeum

Brazil Alexandre Ugadin Media Vice President FCB

Canada Penny Stevens President Media Experts

China Anna Chitty Managing Director PHD

Colombia Vladimir Tiuso Agency Director Omnicom Media Group Martin Ove Denmark CEO Denmark & Nordics Mindshare A/S Rasmussen France Laurent Foisset Managing Director IPG Mediabrands Katja Anette Germany Brandt Chief Executive Officer Vizeum

Jasmin Chief Executive Officer, SE India Sohrabji Omnicom Media Group Asia & India

Ilana Israel Vice President Union Media Monka Goldstein Director Performance and Italy Andrea Sinisi Initiative Strategy General Manager and Hakuhodo DY Media Japan Motohiro Ando Executive Marketing Partners Director Fernando Emilio Latam CEO MediaCom Silva Tonatiuh Mexico Chief Executive Officer Arena Media Hernandez New Zealand Robert Harvey Chief Executive Officer Dentsu Aegis Network Pierre-Emmanuel Regional Communication Russia Mediacom Mahias Planning Director South Africa Tanya Schreuder Joint Managing Director Vizeum Media

South Korea Dong Hee Kim Sr. Group Media Director Innocean Worldwide Ana González Spain Managing Director UM Alonso Anna Hjalmarsson Sweden Managing Director Zenith

The Gijs de Beus Director of Strategy Havas Media Netherlands Starcom MediaVest UK Pippa Glucklich Co-Chief Executive Officer Group UK Josh Krichefski Chief Operating Officer MediaCom Chief Strategy and Media USA Baba Shetty DigitasLBi Officer USA Greg Castronuovo President, West OMD

Global Nick Emery Global CEO Mindshare Worldwide 62nd International Festival of Creativity – Cannes Lions 2015 64

Global Toby Roberts Global Head of Strategy PHD

Global Eileen Kiernan Global President J3

Global Lindsay Pattison Worldwide CEO Maxus Global Director, Digital Global Jenny Zirinsky Omnicom Media Group Strategy Global Rori DuBoff Global Head of Strategy Havas Media Group

10.4 Media Lions Entries by Country 2011-2015

Country 2011 2012 2013 2014 2015 Albania 0 0 0 2 0 Argentina 74 69 62 64 49 Australia 127 138 153 150 146 Austria 29 20 15 16 16 Bahrain 17 0 0 1 2 Bangladesh 0 0 0 2 6 Belarus 0 1 1 1 0 Belgium 69 84 78 64 54 Brazil 233 252 251 214 193 Bulgaria 0 1 0 0 0 Canada 59 90 94 79 63 Chile 19 20 13 22 11 China 58 74 86 92 77 Chinese Taipei 3 4 7 12 5 Colombia 49 48 45 54 48 Costa Rica 7 8 2 14 21 Croatia 0 2 0 0 1 Czech Republic 4 8 5 8 8 Denmark 17 24 28 20 22 Dominican Republic 7 8 5 11 7 Ecuador 0 8 12 7 22 Egypt 2 8 4 0 4 El Salvador 4 5 1 3 3 Estonia 0 0 0 1 0 Finland 13 20 14 15 9 France 94 84 105 128 105 Germany 213 272 182 187 159 Ghana 0 0 0 1 0 Greece 5 4 3 4 5 Guatemala 13 18 25 26 27 Honduras 0 0 5 4 1 Hong Kong 45 38 34 52 44 Hungary 9 5 6 13 20 India 103 130 106 81 79 Indonesia 10 10 8 15 24 Ireland 1 2 5 8 9 Israel 71 38 36 21 14 Italy 35 38 43 59 39

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Japan 76 92 76 71 74 Jordan 0 0 0 0 3 Kenya 0 1 1 1 0 Kuwait 4 1 0 2 0 Latvia 1 5 0 2 0 Lebanon 20 30 18 3 16 Macedonia 0 3 2 0 2 Malaysia 18 32 20 34 26 Mexico 43 59 64 43 51 Morocco 0 0 0 0 3 Mozambique 0 0 1 0 2 The Netherlands 70 48 53 49 83 New Zealand 49 39 47 51 57 Nicaragua 1 0 0 0 0 Norway 24 37 18 29 45 Pakistan 1 2 1 4 2 Panama 1 4 4 5 2 Paraguay 0 4 4 10 8 Peru 5 22 20 33 45 The Philippines 27 29 23 32 22 Poland 14 19 22 27 29 Portugal 24 19 36 15 23 Puerto Rico 15 19 23 39 29 Qatar 0 0 1 4 0 Republic of Georgia 0 3 0 0 2 Romania 18 16 25 23 29 Russia 38 65 33 65 36 Saudi Arabia 6 4 5 3 5 Serbia 2 2 2 3 0 Singapore 41 65 48 70 53 Slovak Republic 5 10 6 1 2 Slovenia 0 0 1 0 0 South Africa 54 48 45 46 55 South Korea 18 40 68 42 38 Spain 85 87 73 70 107 Sri Lanka 0 4 2 8 19 Sweden 109 95 63 75 62 Switzerland 38 47 31 28 24 Thailand 23 36 31 28 44 Tunisia 6 3 2 3 7 Turkey 35 52 51 45 60 Ukraine 7 12 5 4 1 United Arab Emirates 42 39 54 78 62 United Kingdom 210 194 182 197 190 Uruguay 6 10 7 6 1 USA 362 411 419 417 562 Venezuela 4 5 8 0 0 Vietnam 3 3 2 9 5 TOTAL 2895 3247 3031 3126 3179

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10.5 Media Lions Judging Procedure

The judging sessions take place in Cannes from Wednesday 17 to Monday 22 June.

During the first round of voting to determine the shortlist, the jury will spend three-days judging in eight sub-groups. The Jury president will spend time with each sub-group but will not vote during this first round.

At the second voting stage, the shortlist will be judged by the Awarding Jury made up of members of each of the original sub-juries and the jury president. Over a further three days they will vote on the shortlist and discuss and award the Grand Prix, Gold, Silver and Bronze Media Lions.

At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.

The 2015 Awards process, including the appointment of the Presidents and Jurors, is independently audited by PwC.

10.6 Media Lions Trophies

The Grand Prix

The Grand Prix is selected from the entries that have won Gold. One Grand Prix trophy must be awarded by the Jury to the very best submission. The award will be given to the entrant company. Entries for charities and public services are excluded from winning the Grand Prix.

Gold, Silver and Bronze Lions

In each category, the Jury will award Gold, Silver and Bronze Media Lions to entries judged to be deserving of this honour. These awards will be given to the entrant companies.

Shortlist Certificates

Each entry selected in the shortlist will be awarded a Shortlist Certificate to be sent to the entrant company after the Festival.

National Diplomas

National Diplomas are given in each section, to the entry with the highest mark from a country from which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10 entries from the country. The National Diploma will be given to the entry that scores the highest mark in the first round of voting. Certificates will be sent to the Entrant Company after the Festival.

10.7 Previous Media Lions Grand Prix Winners

 2014: McCann Lima, Peru, ‘Happy ID’, The Coca-Cola Company

 2013: Ogilvy & Mather Amsterdam, The Netherlands, ‘Why Wait Until It’s Too Late?’, Funeral Insurance Company Dela

 2012: Manning Gottlieb OMD London, UK, ‘Google Voice Search’, Google

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 2011: Cheil Worldwide Seoul, Korea, ‘Homeplus Subway Virtual Store’, Tesco

 2010: Leo Burnett Sydney, Australia, ‘EOS Photochains’, Canon Australia

 2009: JWT Japan, Tokyo, ‘Kit Kat Mail 2009’, Kit Kat, Nestlé Confectionary

 2008: Forsman & Bodenfors Gothenburg, Sweden, ‘MMS’, AMF Pension

 2007: OMD Auckland, New Zealand, ‘Money Goes Digital’, Money Transfer Service, ASB Bank

 2006: Universal McCann Sydney, Australia, ‘Launching an Airline on the Smell of a Lynx Can’, Lynxjet Body Spray, Lynx

 2005: Mediacom Tel Aviv, Israel, ‘Clothing Donation’, Procter & Gamble, Biomat Laundry Detergent

 2004: OMD Santiago, Chile, ‘Force is with Cristal Beer’, CCU, Cristal Beer

 2003: Fallon Minneapolis, USA, ‘Archipelago: The Open Show’, Archipelago, the Electronic Stock Exchange

 2002: Universal McCann Australia, ‘Magnum 7 Deadly Sins - Give in to it’, Unilever, Magnum Ice Cream

 2001: Crispin Porter + Bogusky, USA, ‘Secrets of a Tobacco Executive’, Florida Anti-Tobacco Pilot Program

 2000: Saatchi & Saatchi, London, United Kingdom, ‘Scramble’, the Multiple Sclerosis Society

 1999: 141 Palace Plus, Auckland, New Zealand, Sony Computer Entertainment

10.8 Media Lions Awarded by Country 2010-2014

Country 2010 2011 2012 2013 2014 Argentina 1 4 3 2 4 Australia 4 4 10 10 6 Austria 1 0 0 0 1 Belgium 1 4 3 5 0 Brazil 4 4 4 9 9 Canada 0 2 1 2 0 Chile 1 1 1 0 0 China 0 4 0 4 0 Colombia 1 0 0 1 1 Costa Rica 0 0 0 0 0 Denmark 0 0 1 1 0 Dominican 0 1 1 0 0 Republic Ecuador 0 0 0 3 2 Finland 0 0 1 2 0 France 1 3 2 3 7 Germany 7 7 10 6 3

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Guatemala 1 1 1 0 2 Hong Kong 0 2 1 1 0 Hungary 0 1 0 0 0 India 1 2 3 0 3 Indonesia 0 0 0 0 2 Israel 3 0 3 0 0 Italy 1 0 1 3 0 Japan 0 3 3 4 2 Lebanon 0 0 2 0 0 Mexico 0 1 1 0 0 New Zealand 3 0 4 1 5 Norway 0 2 1 2 0 Peru 0 0 2 2 3 Puerto Rico 0 3 2 4 1 Romania 0 1 2 1 1 Russia 0 1 0 3 0 Poland 0 1 2 0 1 Portugal 2 0 0 0 0 Serbia 0 1 0 0 1 Singapore 0 1 0 3 1 South Africa 0 2 2 2 3 South Korea 0 2 7 2 0 Spain 1 2 1 1 3 Sri Lanka 0 0 1 1 0 Sweden 0 2 4 3 5 Switzerland 1 0 0 0 0 Thailand 0 0 0 2 0 The 0 1 2 3 3 Netherlands The 0 0 1 4 0 Philippines Tunisia 0 1 0 1 0 Turkey 0 1 1 2 2 United Arab 0 0 2 2 2 Emirates United 6 9 7 12 9 Kingdom Uruguay 0 0 1 0 0 USA 8 10 13 8 10 TOTAL 48 84 107 115 92

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11. MOBILE LIONS

11.1 Introduction

Introduced in 2012, the Mobile category will reward the best creative work which lives on or is activated by a mobile device, app or mobile web.

In the short time since its introduction, cellular devices have become even more ubiquitous and deeply embedded into everyday life. The constant evolution in capabilities continues to keep brands in the hands and pockets of consumers, leading to exponential growth in the work and more than a 60% increase in entries since this section was launched.

Fitting the medium’s inherently dual nature of utility and play, Mobile has seen some of the most engaging moments from Jury Presidents. At the 2013 award ceremony, AKQA’s Rei Innamoto inspired the audience to create a sea of lit phone screens. The following year Pereira O’Dell’s Jaime Robinson coaxed the auditorium to create a mobile ‘Mexican wave’, captured on Vine and instantly shared from the stage.

Mobile Lions will be awarded to the freshest creative mobile ideas that present the technology and creativity behind the work seamlessly, and push the boundaries of mobile advertising/marketing to reach and engage with consumers and increase business sales and recognition.

A total of 1246 entries from 57 countries have been submitted into the Mobile category this year.

The shortlist will be released at 9:00 on Sunday 21 June, with the winners announced to journalists, under embargo, at a press conference with the Jury President Panel at 10:30 on Monday 22 June.

The Mobile trophies will be presented during the Direct, Promo & Activation, Mobile and Press Lions Awards Ceremony, which will take place on the evening of Monday 22 June in the Grand Auditorium of the Palais des Festivals.

11.2 Mobile Lions Jury President

Joanna Monteiro, VP Creative Director, FCB

Joanna is the product of two academic powerhouses. Graduating with an Arts degree from Brasilia University (UnB), she earned her postgraduate degree in Advertising & Marketing from ESPM, one of Brazil’s first institutes of higher learning, known for academic excellence in communication, marketing and business management. In between these academic endeavors, she studied art history and Italian in Florence.

Joanna began her professional advertising career as a copywriter trainee at Ogilvy (1996). As a copywriter she worked at DPZ (1997), W/Brasil (1999) and Africa Advertising (2002), three iconics ad agencies in Brazil.

In 2012 Joanna left Africa Advertising to join FCB Brasil, where she became VP Creative Director. Joanna won 20 Lions at the Cannes Lions, including one Grand Prix in the Mobile category in 2014 when the agency had one of the best performance of Brazilian agencies at the Festival. Joanna was nominated as the top creative woman in advertising according to

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the American site Business Insider and is among the top ten creative directors in the 2014 Cannes Report.

11.3 Mobile Lions Jury

Country Name Title Agency Joanna Monteiro Brazil VP Creative Director FCB (Jury President) National Digital Creative Digital Arts Network, Australia Russ Tucker Director Whybin TBWA Canada Steve Savic Executive Creative Director Critical Mass Chief Creative Strategy China Delia Liu WizAd Officer Denmark Martin Chapman Creative Director Magnetix

Germany Preethi Mariappan Executive Creative Director Razorfish

India Sanjay Mehta Joint Chief Executive Officer Social Wavelength

Japan Hiroshi Hori Regional Digital Director Hakuhodo

Norway Markus Lind Executive Creative Director Good Morning

South Korea Chi Young Kim Senior Director Innocean Worldwide Chief Executive Officer, Sweden Malin Ingevall Sticky Beat AB Member of the Board Head of Emerging UK Andy Hood AKQA Technologies USA Pierre Lipton Chief Creative Officer 360i

USA Evan Schechtman Chief Technology Officer RadicalMedia

Global Donald Chesnut Chief Experience Officer SapientNitro

11.4 Mobile Lions Entries by Country 2012-2015

Country 2012 2013 2014 2015 Argentina 6 12 9 9 Australia 44 47 61 59 Austria 3 0 14 1 Bahrain 0 0 0 1 Belgium 17 17 11 14 Brazil 63 98 124 96 Canada 30 25 34 21 Chile 4 1 0 4 China 9 26 34 44 Chinese Taipei 11 3 4 3 Colombia 10 12 21 10 Costa Rica 0 1 1 8 Czech Republic 0 0 9 3 Denmark 11 13 15 18 Ecuador 1 2 0 8

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Egypt 1 0 0 1 Finland 7 8 1 1 France 26 31 52 49 Germany 62 72 77 48 Greece 3 0 0 3 Guatemala 9 13 3 4 Honduras 0 4 0 0 Hong Kong 15 10 9 19 Hungary 3 5 4 15 India 5 9 24 10 Indonesia 0 6 1 6 Iran 0 0 1 0 Ireland 0 3 4 2 Israel 4 4 9 7 Italy 11 12 10 16 Japan 60 89 48 45 Kenya 1 0 0 0 Lebanon 3 1 3 8 Malaysia 0 5 17 15 Mexico 7 16 9 17 The Netherlands 25 18 24 28 New Zealand 0 9 9 17 Norway 19 5 10 18 Pakistan 0 1 0 0 Panama 0 0 0 1 Paraguay 0 0 2 0 Peru 0 3 4 11 The Philippines 3 4 3 2 Poland 0 8 7 12 Portugal 5 3 0 2 Puerto Rico 3 1 3 3 Romania 0 0 6 8 Russia 20 0 25 19 Serbia 0 0 0 3 Singapore 14 29 18 19 South Africa 9 12 10 9 South Korea 6 20 16 24 Spain 27 21 27 38 Sweden 83 48 43 36 Switzerland 7 6 4 1 Thailand 5 1 13 13 Tunisia 0 4 0 3 Turkey 11 4 22 38 Ukraine 2 0 0 0 United Arab Emirates 3 13 3 11 United Kingdom 84 76 71 66 Uruguay 2 0 0 1 USA 211 224 258 298 Venezuela 0 6 0 0 TOTAL 965 1061 1187 1246

11.5 Mobile Lions Judging Procedure

The judging sessions take place in Cannes from Wednesday 17 to Sunday 21 June.

The Mobile Jury will judge entries on hand-held devices (where possible) thus ensuring that each entry is evaluated according to the criteria in its intended medium.

The Jury will work firstly as two groups over two days to each view and vote on half of the 1246 entries and arrive at a shortlist. A computerised voting system selects the highest marks given in each category. This forms the shortlist and is the basis for the Jury's discussions and awarding of the Gold, Silver and Bronze awards.

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At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.

The 2015 Awards process, including the appointment of the Presidents and Jurors, will be independently audited by PwC.

11.6 Mobile Lions Trophies

The Grand Prix

The Grand Prix is selected from the entries that have won Gold. Entries in the charities and public services category are excluded.

Gold, Silver and Bronze Lions

In each category, the Jury will award Gold, Silver and Bronze Lions to entries judged to be deserving of this honour. These awards will be given to the entrant companies.

Shortlist Certificates

Each entry selected in the shortlist will be awarded a Shortlist Certificate to be sent to the entrant company after the Festival.

National Diplomas

National Diplomas are given in each section to the entry with the highest mark from a country from which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10 entries from the country. The National Diploma will be given to the entry that scores the highest mark in the first round of voting. Certificates will be sent to the Entrant Company after the Festival.

11.7 Previous Mobile Lions Grand Prix Winners

 2014: FCB Brasil São Paulo, Brazil, ‘Protection Ad’, Nivea

 2013: DDB DM9JAYMESYFU Makati City, The Philippines, ‘TXTBKS’, Smart Communications

 2012: Grow Interactive, Norfolk, USA, ‘Google, Hilltop Re-Imagined for Coca-Cola’, Google

11.8 Mobile Lions Awarded by Country 2012-2014

Country 2012 2013 2014 Australia 0 0 8 Belgium 0 1 0 Brazil 3 6 12 Canada 3 1 0 China 0 4 0 Colombia 2 0 0

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Denmark 3 0 0 Finland 0 1 0 France 0 2 3 Germany 4 4 2 Guatemala 2 1 0 Hong Kong 1 1 0 India 0 0 1 Ireland 0 1 0 Japan 3 7 1 Mexico 0 1 1 The Netherlands 1 2 0 New Zealand 0 3 1 Norway 0 1 0 Peru 0 0 1 The Philippines 0 1 1 Russia 1 0 3 Singapore 0 2 3 South Africa 1 0 0 South Korea 1 0 0 Spain 0 0 3 Sweden 9 4 0 Thailand 0 1 1 Tunisia 0 2 0 UAE 2 0 0 United Kingdom 5 3 3 USA 13 11 10 TOTAL 54 60 54

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12. OUTDOOR LIONS

Outdoor Lions Category Sponsored by Clear Channel Outdoor

12.1 Introduction

Evolving out of what was the Press & Poster section launched in 1992, Outdoor is something of a Cannes Lions juggernaut.

Added to Cannes Lions with a modest aspiration to “allow for a clearer judging of the entries based on the merit of their medium without being influenced by how they perform if also entered in the Press competition”, this section has rapidly expanded and now includes six categories incorporating 50 sub-categories.

It’s thought the addition of the Ambient category in 2009 has had the greatest impact in this respect. Originally envisioned as the place for work utilizing established outdoor advertising mediums, new out of home executions, which became more prevalent and diverse, now found their way into the competition. By 2013, an Outdoor Craft category had been added, while 2014 saw the addition of Adapted Outdoor.

For all the evolution in what is considered outdoor, this section remains uniquely able to embrace the old and the new, which is why the Jury has the option of awarding two Grand Prix: one in Traditional Outdoor and one in Outdoor Ambient.

Outdoor for the purpose of Cannes Lions is billboard and poster advertising as well as out of home ambient executions. The Craft categories reward the use of creative techniques.

The Outdoor Jury will be primarily looking at the strength of the creative idea andits execution.

The Outdoor Lions will reward all advertising and communications encountered in the out of home environment, honouring the skilful engagement of consumers by both traditional (billboards, posters) and progressive (ambient, non-formatted use of the surrounding environment) means.

This year, 5037 entries from 72 countries will compete.

The shortlist will be released at 9:00 on Monday 22 June, with the winners announced to journalists, under embargo, at a press conference with the Jury President Panel at 10:30 on Tuesday 23 June.

The Outdoor Lions trophies will be presented during the Media, PR, Outdoor, Glass and Creative Effectiveness Lions Awards Ceremony, which will take place on the evening of Tuesday 23 June in the Grand Auditorium of the Palais des Festivals.

12.2 Outdoor Lions Jury President

Juan Carlos Ortiz, President & CEO of DDB Latina & Creative Chairman of DDB Americas, DDB

Juan Carlos Ortiz was the first Latin American to become president of an advertising agency in the US when leading Leo Burnett USA, then moved to DDB Worldwide as President of DDB Latina: US Multicultural, Latin America and Spain. He was recently named Creative Chairman for DDB North America.

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Multi-awarded at Cannes Lions, Juan Carlos won the first Film Gold Lion in Colombian history with a campaign for the government programme against drugs. He has been a member of the juries in the Titanium & Integrated and Outdoors categories at the Festival.

An inductee of AAF’s Advertising Hall of Achievement (American Advertising Federation), the World Economic Forum named him a Young Global Leader for his professional accomplishments, commitment to society and potential to contribute to shaping the future of the world. He was inducted into the Hall of Fame of FIAP, as one of the legends of Iberian American advertising.

Juan Carlos launched his book “Shorts”, a creative biography written on his mobile phone, during his business trips around the globe. He is also a columnist in Soho magazine and El Espectador newspaper.

12.3 Outdoor Lions Jury

Country Name Title Agency President & CEO of DDB Latina & Juan Carlos Ortiz Global Creative Chairman of DDB DDB (Jury President) Americas Argentina Luis Sanchez Zinny Exectuive Creative Director Leo Burnett

Australia Richard Morgan Executive Creative Director 303Lowe Co-Founder, Chief Creative Brazil Alvaro Rodrigues DM9 Rio Director China Tomaz Mok Chairman & Creative Chief McCann Erickson

France Valérie Chidlovsky Senior Copywriter BETC

Germany Patricia Pätzold Deputy Global Creative Director FCB Creativeland Asia India Sajan Raj Kurup Founder and Creative Chairman Group Japan Kazuya Nakajima Creative Director Drill Saatchi & Saatchi Malaysia Sathi Nakajima Executive Creative Director Worldwide Mexico Cristian Rocha Chief Executive Officer Made

Singapore Ali Shabaz Chief Creative Officer Grey Group Co-Founder & Executive Creative South Africa Ahmed Tilly Black River FC Director Jordina Carbó Spain Creative Director Vinizius Y&R Pascual The Joey David-Tiempo TBWA\Santiago Executive Creative Director Philippines Mangada Puno Turkey Kerem Özkut Creative Director Concept United Gerry Human Chief Creative Officer Ogilvy & Mather Kingdom USA Toygar Bazarkaya Executive Creative Director BBDO

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12.4 Outdoor Lions Entries by Country 2011-2015

Country 2011 2012 2013 2014 2015

Argentina 88 95 114 136 140 Australia 125 139 148 165 112 Austria 38 38 17 29 17 Bahrain 28 0 0 0 0 Bangladesh 0 0 7 7 5 Belarus 0 2 0 0 0 Belgium 48 47 45 52 35 Bolivia 0 0 1 0 2 Brazil 625 766 820 776 657 Bulgaria 1 2 0 1 9 Canada 154 168 202 201 141 Chile 55 103 87 96 91 China 113 109 193 215 170 Chinese Taipei 7 5 21 17 5 Colombia 53 82 154 129 124 Costa Rica 7 28 19 25 15 Czech Republic 19 26 21 29 18 Denmark 14 11 26 21 12 Dominican Republic 0 1 7 4 0 Ecuador 10 27 11 26 34 Egypt 3 1 9 4 0 El Salvador 0 2 0 7 0 Estonia 0 2 0 1 0 Finland 13 11 7 8 10 France 271 173 260 290 229 Germany 314 322 303 413 227 Ghana 0 0 0 2 0 Greece 4 1 3 5 1 Guatemala 11 14 29 34 33 Honduras 0 0 3 7 9 Hong Kong 44 90 70 78 59 Hungary 13 8 8 21 21 Iceland 0 0 0 1 0 India 252 219 249 211 180 Indonesia 47 34 52 36 13 Ireland 5 1 4 2 3 Israel 41 19 10 9 7 Italy 38 41 48 35 39 Japan 69 73 74 100 97 Jordan 0 0 0 0 5 Kazakhstan 0 5 3 0 0 Kenya 0 0 7 3 4 Kuwait 0 0 0 1 9 Lebanon 7 4 13 2 21 Lithuania 4 1 4 0 4 Macedonia 0 0 0 1 0 Malaysia 101 72 83 97 101

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Mauritius 0 0 1 1 0 Mexico 116 120 163 216 223 Morocco 3 0 0 0 4 Mozambique 1 1 15 1 1 Namibia 0 0 1 0 0 The Netherlands 52 46 44 21 44 New Zealand 39 41 39 72 33 Nicaragua 1 0 0 2 0 Nigeria 0 0 2 9 2 Norway 14 9 14 16 7 Oman 0 0 0 4 0 Pakistan 0 1 0 2 1 Panama 4 1 10 3 0 Paraguay 2 5 3 2 5 Peru 18 21 29 62 44 The Philippines 55 68 75 72 39 Poland 22 22 13 13 16 Portugal 28 32 62 30 29 Puerto Rico 4 16 11 25 20 Qatar 3 0 7 1 0 Republic of Georgia 0 0 0 0 1 Romania 13 11 2 15 11 Russia 61 43 49 55 21 Saudi Arabia 6 2 0 6 9 Serbia 0 2 5 0 3 Singapore 103 124 164 170 72 Slovak Republic 13 5 7 0 9 Slovenia 5 2 1 1 0 South Africa 112 120 144 123 146 South Korea 32 47 34 12 45 Spain 159 191 130 158 90 Sri Lanka 7 4 7 5 12 Sweden 44 51 42 39 42 Switzerland 83 93 92 136 113 Thailand 123 93 188 124 148 Tunisia 0 11 1 1 2 Turkey 108 170 97 100 185 Uganda 0 0 3 0 0 Ukraine 12 6 3 1 0 United Arab 79 87 76 91 101 Emirates United Kingdom 154 191 378 267 317 Uruguay 11 9 9 15 10 USA 353 404 521 446 534 Venezuela 6 35 25 13 0 Vietnam 22 17 14 33 39 TOTAL 4490 4843 5613 5660 5037

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12.5 Outdoor Lions Judging Procedure

The judging sessions are held in Cannes from Thursday 18 to Monday 22 June.

During the first two days, the jurors are divided into three sub-juries, each group viewing one third of all the ads submitted to reach a shortlist. A computerised voting system selects the highest marks given in each category. This forms the shortlist.

After this first viewing, the Jury work together as a single team to vote and view the shortlisted entries, deliberate and eventually award the prizes.

The marks given by the judges after the shortlist vote form the basis for the discussion sessions during which they award the Grands Prix, Gold, Silver and Bronze Lions trophies.

At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.

The 2015 Awards process, including the appointment of the Presidents and Jurors, will be independently audited by PwC.

12.6 Outdoor Lions Trophies

The Grand Prix Two Grands Prix may be awarded in the Outdoor Lions category, one for Billboards & Street Posters/Indoor Posters/Adapted Outdoor and one for Ambient/Integrated. Entries in the charities and public services categories are excluded from this award.

Gold, Silver and Bronze Lions In each category, the Jury will award Gold, Silver and Bronze Lions to entries judged to be deserving of this honour. These awards will be given to the entrant companies.

Shortlist Certificates

Each entry selected in the shortlist will be awarded a shortlist Certificate to be sent to the entrant company after the Festival.

National Diplomas

National Diplomas are given in each section to the entry with the highest mark from a country from which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10 entries from the country. The National Diploma will be given to the entry that scores the highest mark in the first round of voting. Certificates will be sent to the Entrant Company after the Festival.

12.7 Previous Outdoor Lions Grand Prix Winners

 2014: WHYBIN\TBWA Group Melbourne, Australia, ‘ANZ GAYTMS’, ANZ Bank

No Grand Prix was awarded in the Billboard & Street Posters / Indoor Posters / Adapted Outdoors Category 62nd International Festival of Creativity – Cannes Lions 2015 79

 2013: Ogilvy France Paris, France, ‘Bench’, ‘Shelter’, ‘Ramp’, IBM

No Grand Prix was awarded in the Ambient/Integrated category

 2012: Jung von Matt Hamburg, Germany, ‘The Invisible Drive’, Daimler

Ogilvy Shanghai, China, ‘#Cokehands’, The Coca-Cola Company

 2011: Droga5 New York, USA, ‘Decode Jay-Z with Bing’, Bing/Jay-Z

No Grand Prix was awarded in the Billboards & Street Furniture and Posters section

 2010: Anomaly New York, USA, ‘Smart May Have the Brains’, ‘Smart Critiques’, ‘Smart Had One Good Idea’, Diesel

Del Campo/Nazca Saatchi & Saatchi Buenos Aires, Argentina, ‘Andes Teletransporter’, Inbev

 2009: TBWA\HUNT\LASCARIS Johannesburg, South Africa, ‘Fight the Regime’, ‘Cheaper than Money’, ‘Trillion Dollar Billboard’, ‘Z$250 000 000’, The Zimbabwean Newspaper

 2008: BBDO New York, USA, ‘Voyeur Projection Installation’, HBO

 2007: NET#WORK BBDO Johannesburg, South Africa, ‘Power to the People’, Nedbank

 2006: Fallon London, UK, Tate Britain Campaign, ‘Hungover’, ‘Big Meeting’, ‘Split Up’

 2005: Ogilvy & Mather Santiago, Chile, ‘Street Building’, Silfa, Lego

 2004: J Walter Thompson, Malaysia, ‘Missile Car’, TV Station CH-9 Media

 2003: Grey Worldwide, New Zealand, the Kiwicare insect spray campaign

 2002: Leo Burnett, Norway, the Oslo Piercing campaign

Previous Grand Prix winners before Press & Outdoor were separate categories:

 2001: Paradiset DDB, Sweden, the Diesel Clothing campaign (Press)

 2000: Lowe Lintas, UK, the Whitbread Beer Company campaign, Stella Artois (Press)

 1999: TBWA London, UK, ‘Nipples’, Sony PlayStation (Press)

 1998: Arnold Communications, USA, the Volkswagen Beetle campaign (Press)

 1997: Leo Burnett, UK, ‘Skidmarks’, Mercedes-Benz (Outdoor)

 1996: Dentsu Young & Rubicam, Japan, ‘Safety Pin’, Volvo (Outdoor)

 1995: No Grand Prix was awarded

 1994: Andromeda, Australia, ‘Shark’, JBA Group, Kadu clothing (Press)

 1993: DM9 Publicidade, Brazil, the Guarana Diet campaign. Guarana Antarctica (Press) 62nd International Festival of Creativity – Cannes Lions 2015 80

 1992: McCann Erickson Italiana, Italy, the Levis Strauss Italia campaign (Press)

12.8 Outdoor Lions Awarded by Country 2010-2014

Country 2010 2011 2012 2013 2014 Argentina 6 5 10 6 8 Australia 2 1 5 6 7 Austria 0 0 0 1 4 Bahrain 0 1 0 0 0 Belgium 0 0 4 4 0 Brazil 21 16 16 16 10 Canada 3 0 1 2 0 Chile 3 1 0 2 10 China 3 4 5 2 2 Colombia 0 2 4 5 0 Costa Rica 0 0 2 0 0 Czech Republic 0 0 0 0 1 Denmark 0 0 0 0 1 Ecuador 0 0 0 0 1 Egypt 0 0 0 1 0 Finland 0 0 0 1 0 France 8 5 5 9 8 Germany 11 10 12 8 12 Guatemala 0 1 0 2 0 Hong Kong 2 4 1 0 2 India 4 3 1 5 4 Indonesia 3 3 3 3 0 Israel 0 1 0 0 0 Italy 1 1 0 1 0 Japan 2 3 0 1 5 Lithuania 0 0 0 1 0 Malaysia 2 4 2 3 0 Mexico 2 3 3 5 6 The Netherlands 2 3 0 1 1 New Zealand 4 1 3 2 3 Norway 2 1 0 0 0 Peru 1 0 1 2 1 Portugal 0 1 0 0 0 Puerto Rico 0 0 0 1 1 The Philippines 3 3 0 2 2 Russia 0 1 0 2 1 Singapore 5 3 5 6 3 South Africa 5 1 3 6 3 South Korea 1 1 1 1 1 Spain 5 6 6 7 3 Sweden 1 1 1 1 1 Switzerland 0 1 0 2 3 Thailand 3 4 2 4 2 Tunisia 0 0 0 1 0 Turkey 6 3 2 1 2

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United Arab 1 1 1 4 4 Emirates United Kingdom 5 8 8 6 10 Uruguay 0 0 1 0 0 USA 4 10 4 7 6 Vietnam 0 1 0 0 1 TOTAL 121 118 112 140 129

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13. PR LIONS

PR Lions Category Sponsored by PR Week

13.1 Introduction

In 2009, PR was introduced to fulfil the on-going mission of Cannes Lions of ensuring the entirety of the branded communications industry was represented in the competition.

Originally conceived to assess the creative use of reputation management, significant changes were made five years later, ahead of the 2014 awards, to reflect what had become a multi- faceted and highly dynamic communications landscape. New categories were added including Social, Brand Voice (including Strategic Storytelling), Research, Data Analytics & Insight Generation, Territory Marketing, Costs/Creative Performance PR Campaign which saw a 43% jump in entries, up to a section record of 1,850.

Last year, winners showcased the breadth and depth of what the industry can do with creativity at the core. Several themes emerged that illustrate the power of PR to lead large engagement, particularly with the use of social and storytelling at the core - campaigns are now increasingly driven by engaging content that people want to share and talk about online.

We expect the frontiers to continue blurring, not only between PR and other communications disciplines, but also between PR practices and its specialties as new bran-centric ecosystem emerges.

PR for the purpose of Cannes Lions is the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their publics/audiences.

PR Lions will be awarded to the freshest creative PR campaigns, programs and tactics that actively engage consumers/audiences to products/brands/organisations and demonstrate the highest levels of strategic planning, creativity and business results.

This year the PR Lions has received 1969 entries from 70 countries.

The Jury, made up of senior practitioners from international PR agencies and consultancies, will judge the entries based on four main criteria: Strategy & Research, Execution, Creativity & Originality and Documented Results.

Each entry will receive four marks which will make up the total vote and these marks will be weighted as follows:

Strategy & Research: 30% Execution: 20% Creativity & Originality: 20% Documented Results: 30%

The shortlist will be released at 9:00 on Monday 22 June, with the winners announced to journalists, under embargo, at a press conference with the Jury President Panel at 10:30 on Tuesday 23 June.

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The PR Lions trophies will be presented during the Media, PR, Outdoor, Glass and Creative Efectiveness Lions awards ceremony, which will take place on the evening of Tuesday 23 June in the Grand Auditorium of the Palais des Festivals.

13.2 PR Lions Jury President

Lynne Anne Davis, President & Senior Partner, Asia Pacific, FleishmanHilard

Lynne Anne Davis oversees the agency’s Asia Pacific operations, encompassing three brands and 19 offices in ten countries. Under her leadership, FleishmanHillard has been awarded Asia Pacific Network of the Year five times by three different industry authorities over the past decade, and is consistently the fastest growing region in the company, named 2014 Global Agency of the Year by PRWEEK.

Awell-respected thought-leader and speaker on industry innovation, Lynne Anne has served on many prominent awards panels, including as PR Jury President in the 2013 SPIKES Asia Festival of Creativity.

In 2013 she was named Global Women’s Champion in the Women of Excellence Awards held by the National Association of Female Executives, and received an Individual Achievement Award by The Holmes Report. She is featured in the 2014 business book, Break the Ceiling, Touch the Sky, highlighting “success secrets of the world’s most inspirational women”. Lynne Anne was voted one of Asia’s Most Admired Agency Leaders in a 2014 poll of senior marketing executives conducted by Campaign, and success of the agency in Asia earned her a spot on PRWEEK’s 2014 Power List.

13.3 PR Lions Jury

Country Name Title Company Lynne Anne Davis (Jury President & Senior Partner, Asia Pacific FleishmannHillard President) Asia Pacific Urban Communication Argentina Gabriela Korovsky Director – Co. Founder Group Hill & Knowlton Australia Ben Shipley Creative & Digital Director Strategies Belgium Melvin Koopmans Partner Oona Benelux

Brazil Kiki Moretti Chief Executive Officer In Press Porter Novelli

Colombia Keka Palacio Creative Strategist – Partner Babel Group

France Isabelle Wolf Chief Executive Officer Kingcom

Germany Jan Dirk Kemming Chief Creative Officer, Europe Weber Shandwick Madison India Paresh Chaudhry Chief Executive Officer Communications Partner & Chief Executive SMG - Sheetrit Media Israel Guy Weinberger Officer Group Italy Nicola Rovetta Creative Director Golin Co-Chief Executive Officer, Japan Koichiro Shima Creative Director, Editor-in- Hakuhodo Kettle Chief

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New Zealand Trish Sherson Director Sherson Wills

Norway Eva Sannum Creative Director Geelmuyden Kiese

Poland Sebastian Stępak Managing Director MSL

Portugal Catarina Vasconcelos General Director LPM Comunicação General Director & Head of Havas PR & Havas Sport Spain Ana de Castro Huerta Social Media & Entertainment Key Account Manager and Sweden Karin Schollin Prime Partner UK Amanda Pierce Chief Executive Officer Burson-Marsteller

USA Jennifer Cohan President Edelman

Global Stuart Smith Global CEO Ogilvy PR

13.4 PR Lions Entries by Country 2011-2015

Country 2011 2012 2013 2014 2015 Argentina 21 17 21 44 21 Australia 38 70 60 84 84 Austria 1 3 5 7 5 Bahrain 0 0 0 0 1 Bangladesh 0 0 0 7 0 Belgium 4 43 33 29 25 Brazil 58 85 92 135 123 Bulgaria 1 0 2 1 0 Canada 3 27 16 28 19 Chile 3 0 4 7 8 China 22 24 46 45 49 Chinese Taipei 5 2 4 9 3 Colombia 10 20 13 27 33 Costa Rica 11 7 5 4 4 Croatia 0 0 0 0 1 Czech Republic 3 5 3 2 1 Denmark 1 4 5 15 8 Dominican Republic 3 4 2 2 3 Ecuador 0 4 13 6 15 Egypt 0 0 2 3 0 El Salvador 0 2 0 0 1 Finland 6 9 5 11 10 France 31 36 54 113 79 Germany 39 71 61 95 90 Greece 0 0 3 3 3 Guatemala 0 2 0 6 11 Honduras 0 0 1 1 3 Hong Kong 4 4 10 21 3 Hungary 2 3 2 1 18 India 14 19 27 38 39 Indonesia 1 1 1 2 0

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Ireland 1 0 2 6 10 Israel 13 6 8 8 12 Italy 7 37 37 34 66 Japan 50 66 63 75 86 Kenya 0 0 1 0 0 Latvia 0 3 1 1 1 Lebanon 6 18 14 2 22 Lithuania 2 2 0 0 0 Macedonia 0 0 0 0 1 Malaysia 4 5 4 12 6 Mauritius 0 0 0 0 2 Mexico 2 5 14 28 29 Mozambique 0 0 0 0 1 Namibia 1 0 0 0 0 The Netherlands 11 20 37 37 45 New Zealand 13 9 17 20 26 Norway 11 23 18 25 15 Pakistan 0 1 1 1 1 Paraquay 1 0 3 10 9 Peru 3 8 4 11 24 The Philippines 5 9 8 14 15 Poland 9 6 6 14 22 Portugal 10 13 12 13 11 Puerto Rico 3 6 21 20 16 Qatar 0 1 1 3 3 Republic of Georgia 1 1 0 0 2 Romania 16 15 12 24 20 Russia 7 18 18 53 54 Saudi Arabia 2 0 3 0 4 Serbia 0 4 2 1 0 Singapore 3 16 10 17 30 Slovak Republic 1 1 1 7 2 Slovenia 0 0 0 1 0 South Africa 10 9 19 15 13 South Korea 9 7 19 21 25 Spain 48 52 23 54 74 Sri Lanka 1 0 2 5 9 Sweden 52 54 56 71 69 Switzerland 9 13 14 11 11 Thailand 6 14 14 17 25 Tunisia 3 2 1 0 9 Turkey 6 4 10 7 14 Ukraine 1 2 5 2 8 United Arab Emirates 3 5 17 20 35 United Kingdom 79 68 96 161 157 Uruguay 1 2 2 4 5 USA 128 139 207 279 319 Venezuela 0 4 3 0 0 Vietnam 0 0 0 0 1 TOTAL 819 1130 1296 1850 1969

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13.5 PR Lions Judging Procedure

The judging sessions are held in Cannes from Wednesday 17 to Monday 22 June.

During the first three days, the jurors are divided into four sub-juries, each group viewing one quarter of all the entries. The shortlist is decided by a first round of voting through a computerised voting system, which selects the highest marks given in each category. The shortlist forms the basis for the Juries' discussions and awarding of Gold, Silver and Bronze awards.

After this first viewing, the Jury work together as a single team to vote and review the shortlisted entries, deliberate and eventually award the prizes.

At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.

The 2015 Awards process, including the appointment of the Presidents and Jurors, will be independently audited by PwC.

13.6 PR Lions Trophies

The Grand Prix A Grand Prix is selected from the Gold winners. Entries in the charities and public services categories are excluded from this award.

Gold, Silver and Bronze Lions In each category, the Jury will award Gold, Silver and Bronze Lions to entries judged to be deserving of this honour. These awards will be given to the entrant companies.

Shortlist Certificates

Each entry selected in the shortlist will be awarded a Shortlist Certificate to be sent to the entrant company after the Festival.

National Diplomas

National Diplomas are given in each section, to the entry with the highest mark from a country from which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10 entries from the country. The National Diploma will be given to the entry that scores the highest mark in the first round of voting. Certificates will be sent to the entrant company after the Festival.

13.7 Previous PR Lions Grand Prix Winners

 2014: Creative Artists Agency, Los Angeles, USA, ‘The Scarecrow’, Chipotle Mexican Grill

 2013: McCann Melbourne, Australia, ‘Dumb Ways To Die’, Metro Trains

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 2012: JWT San Juan, Puerto Rico, ‘The Most Popular Show’, Banco Popular de Puerto Rico

 2011: Clemenger BBDO Melbourne, Australia, ‘Break Up’, National Australia Bank

 2010: TBWA\CHIAT\DAY LA, USA, ‘Replay’, Gatorade

 2009: Cumminsnitro Brisbane, Australia, ‘Best Job in the World’, Tourism Queensland

13.8 PR Lions Awarded by Country 2010-2014

Country 2010 2011 2012 2013 2014

Argentina 0 0 2 4 6 Australia 2 3 10 8 2 Belgium 2 0 3 3 0 Brazil 3 2 0 7 8 Canada 0 0 1 0 0 Colombia 0 1 3 0 1 Costa Rica 1 0 0 1 1 Denmark 0 0 0 2 0 Ecuador 0 0 2 0 0 Finland 1 0 0 1 0 France 0 1 1 4 1 Germany 4 1 4 12 1 Guatemala 0 0 0 0 1 Hong Kong 0 1 0 0 0 India 1 3 0 3 4 Ireland 0 0 0 1 0 Israel 0 3 2 0 0 Italy 2 0 3 2 2 Japan 2 2 2 2 4 Korea 1 0 0 0 0 Latvia 0 0 0 1 0 Lebanon 0 1 4 0 0 Mexico 0 0 0 1 1 The 1 1 1 1 1 Netherlands New Zealand 0 0 0 4 2 Norway 0 1 1 1 1 Paraguay 0 0 0 2 0 Peru 0 0 1 0 0 Poland 1 1 0 0 2 Portugal 1 0 1 0 0 Puerto Rico 0 0 2 3 1 Romania 1 2 1 0 0 Russia 0 0 0 3 1 Singapore 0 0 0 1 0 South Africa 0 0 3 0 0 South Korea 0 0 0 2 0 Spain 2 0 0 2 2 Sweden 7 1 7 4 4 Switzerland 1 0 1 0 0

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Thailand 1 0 0 1 1 Turkey 0 0 0 0 2 United Arab 0 0 0 0 1 Emirates United 4 8 2 12 3 Kingdom Uruguay 0 0 1 0 0 USA 6 7 11 8 18 TOTAL 44 39 69 96 71

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14. PRESS LIONS

14.1 Introduction

Press Lions have the distinction of being the second entry section of the competition, the addition of which is considered to be a milestone in Cannes Lions’ history.

Originally known as the Press & Poster Lions, its launch caused a stir. After 38 years, the Festival was visibly headed in a new direction – evolving from an ‘advertising film festival’ to the ‘International Advertising Festival’ which paved the way for the inclusive, holistic view we hold today.

Over the years the Press jury has been presided over by industry legends, including Frank Lowe in 1995, Dan Wieden in 2003, David Droga in 2006 and Mark Tutssel in 2010. In an ironic turn, in 2013 with Marcello Serpa at the helm, the Grand Prix was awarded to an iPad mini campaign suggesting that the print medium was in decline. But if the on-going strength of this section is any indication, this was a message that was premature - if we had laid out the boards entered last year there would have been 11,000 feet of creative.

The definition of Press for the purpose of Cannes Lions is advertisements intended for published printed media including newspaper, magazine, journals and single page inserts and advertorials. The Craft categories reward the use of creative techniques.

This year the Press Lions has received 4470 entries from 75 countries.

The shortlist will be released at 9:00 on Sunday 21 June, with the winners announced to journalists, under embargo, at a press conference with the Jury President Panel at 10:30 on Monday 22 June.

The Press Lions trophies will be presented during the Direct, Mobile, Press and Promo & Activation Lions Awards Ceremony, which will take place on the evening of Monday 22 June in the Grand Auditorium of the Palais des Festivals.

14.2 Press Lions Jury President

Pablo Del Campo, Worldwide Creative Director, Saatchi & Saatchi

Pablo Del Campo is one of the world’s most awarded creative leaders in advertising. He was recently appointed Worldwide Creative Director of Saatchi & Saatchi.

In January 2000, he started up Del Campo Saatchi & Saatchi in Argentina, aiming to create a top local agency, and a very solid one globally. The goal was achieved when Del Campo Saatchi & Saatchi was named International Agency of the Year by Advertising Age. Since its foundation the agency was always between the Top Ten of the Gunn Report.

Under Pablo’s leadership, the agency has earned a reputation for world-changing creativity, with high profile clients in Argentina, Latin America and globally, including Procter & Gamble, Coca- Cola, Sony PlayStation, Toyota, Mondelez and InBev. 62nd International Festival of Creativity – Cannes Lions 2015 90

Pablo deeply believes that the agency’s key feature is developing Ideas bigger than ads. He is also convinced about the importance of building Lovemarks, helping brands to create a profound emotional connection with the consumer comparable to a human relationship. These are the pillars on which he built his career so far and continue from now, in his new global role.

Pablo and his teams have won 73 Cannes Lions. The agency ranked number one in Argentina for the last nine years and has been elected Best Agency in Latin America for five years in a row.

14.3 Press Lions Jury

Country Name Title Company Pablo Del Campo Worldwide Creative Argentina Saatchi & Saatchi (Jury President) Director Executive Creative Archibald / Australia Matt Gilmour Director Williams Brazil Guilherme Jahara Chief Creative Officer F.biz Chairman/ Chief Executive China Kitty Lun Lowe Officer France Pierrette Diaz Creative Vice President Y&R

Germany Fabian Kirner Chief Creative Officer Grey

India Kondiparthi Sridhar Chief Creative Officer SapientNitro Chief Creative Officer, J. Walter Lebanon Ramsey Naja MEA Thompson Mexico Jessica Apellaniz Group Creative Director Publicis Executive Creative Portugal Luciana Cani Leo Burnett Director Singapore Chris Chiu Founder Ren Partnership South Executive Creative Jonathan Deeb FCB Africa Director Spain Carlos Jorge Creative General Director Contrapunto BBDO Executive Creative Thailand Prangthip Seelos Creative Juice G1 Director Turkey Ergin Binyildiz Chief Creative Officer Havas Worldwide Chief Creative Officer, UK Ben Priest adam&eveDDB Founder EVP / Executive Creative Crispin Porter USA Tony Calcao Director Bogusky

14.4 Press Lions Entries by Country 2011 - 2015

Country 2011 2012 2013 2014 2015 Argentina 126 112 116 149 128 62nd International Festival of Creativity – Cannes Lions 2015 91

Australia 174 126 96 72 72 Austria 33 53 39 24 12 Bahrain 42 0 0 0 3 Bangladesh 0 0 1 9 0 Belgium 58 55 53 44 16 Bolivia 0 3 1 1 6 Brazil 662 948 797 714 550 Bulgaria 1 1 0 0 1 Canada 112 66 116 73 63 Chile 122 154 123 140 86 China 74 113 202 178 159 Chinese Taipei 9 3 28 15 10 Colombia 53 110 167 97 118 Costa Rica 23 29 9 18 12 Czech Republic 25 29 34 1 27 Denmark 34 22 9 21 10 Dominican 2 0 5 21 0 Republic Ecuador 12 33 24 18 15 Egypt 4 0 11 13 0 El Salvador 3 3 1 7 0 Estonia 0 0 1 0 0 Finland 24 16 6 8 2 France 472 325 333 317 223 Germany 349 385 311 377 200 Greece 3 6 4 1 0 Guatemala 13 15 23 19 19 Honduras 0 0 4 13 19 Hong Kong 69 117 49 76 43 Hungary 5 6 0 2 0 India 267 266 257 152 132 Indonesia 60 36 58 37 36 Ireland 4 9 5 3 3 Israel 65 51 35 38 21 Italy 64 101 65 51 47 Japan 31 34 22 31 32 Jordon 0 0 0 0 3 Kazakhstan 3 13 5 0 1 Kenya 0 0 16 0 1 Kuwait 0 4 0 0 13 Latvia 1 0 0 0 0 Lebanon 7 1 21 12 38 Lithuania 0 4 2 0 2 Macedonia 1 0 0 0 0 Malaysia 59 51 71 70 105 Mauritius 2 1 3 0 0 Mexico 147 165 168 178 173 Morocco 4 0 0 0 0 Mozambique 26 9 3 0 3 Namibia 0 0 1 0 0 The Netherlands 54 45 45 13 36 New Zealand 33 38 26 53 40 Nicaragua 0 0 0 6 2 Nigeria 0 1 18 17 5 Norway 38 8 26 10 4 62nd International Festival of Creativity – Cannes Lions 2015 92

Oman 5 0 0 6 0 Pakistan 0 3 2 0 4 Panama 3 1 5 5 3 Paraguay 2 3 3 0 2 Peru 23 24 28 60 31 The Philippines 33 32 52 34 17 Poland 22 28 23 7 14 Portugal 27 55 46 45 41 Puerto Rico 37 21 18 29 29 Qatar 0 2 5 5 6 Romania 14 13 8 13 4 Russia 78 62 52 38 16 Saudi Arabia 24 11 5 3 7 Serbia 0 0 2 1 3 Singapore 111 163 159 129 62 Slovak Republic 11 27 23 3 4 Slovenia 0 0 0 1 3 South Africa 142 194 162 122 182 South Korea 40 41 17 22 31 Spain 195 185 97 115 96 Sri Lanka 3 1 6 2 22 Sweden 50 84 69 16 31 Switzerland 121 133 112 124 93 Thailand 146 143 222 141 120 Tunisia 3 15 0 9 3 Turkey 146 232 157 127 223 Uganda 0 0 4 0 0 Ukraine 13 4 4 4 9 United Arab 112 170 126 113 118 Emirates United Kingdom 242 399 386 333 311 Uruguay 8 11 9 20 11 USA 401 390 428 348 446 Venezuela 17 36 32 13 3 Vietnam 14 6 39 20 34 TOTAL 5415 6056 5711 5007 4470

14.5 Press Lions Judging Procedure

The judging sessions are held in Cannes from Thursday 18 to Sunday 21 June.

During the first two days, all the jurors are divided into two sub-juries, each group viewing one half of all adverts. The shortlist is decided by a first round of voting. A computerised voting system selects the highest marks given in each category. This forms the shortlist and is the basis for the Juries' discussions and awarding of Gold, Silver and Bronze awards.

After the first viewing to reach the shortlist, the Jury work together as a single team to vote and review the shortlisted entries, deliberate and eventually award the prizes.

At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.

62nd International Festival of Creativity – Cannes Lions 2015 93

The 2015 Awards process, including the appointment of the Presidents and Jurors will be independently audited by PwC.

14.6 Press Lions Trophies

The Grand Prix A Grand Prix is selected from the Gold winners. Entries in the charities and public services categories are excluded from this award.

Gold, Silver and Bronze Lions In each category, the Jury will award Gold, Silver and Bronze Lions to entries judged to be deserving of this honour. These awards will be given to the entrant companies.

Shortlist Certificates

Each entry selected in the shortlist will be awarded a Shortlist Certificate to be sent to the entrant company after the Festival.

National Diplomas

National Diplomas are given in each section to the entry with the highest mark from a country from which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10 entries from the country. The National Diploma will be given to the entry that scores the highest mark in the first round of voting. Certificates will be sent to the entrant company after the Festival.

14.7 Previous Press Lions Grand Prix Winners

 2014: adam&eveDDB London, UK, ‘Christmas Lunch’, ‘Gravel’, ‘Wire Wool’,‘Sink Plug’, ‘Toothbrush’, Harvey Nichols

 2013: TBWA\Media Arts Lab Los Angeles, USA, ‘Time’, ‘Surfer’, ‘Wired Magazine’, ‘New Yorker’, ‘Wallpaper’, Apple

 2012: Fabrica, Treviso, Italy, ‘Unhate (Palestine & Israel)’, ‘Unhate (USA & Venezuela)’ ‘Unhate (Germany & France)’, United Colours of Benetton

 2011: JWT Shanghai, China, ‘Heaven and Hell’, Samsonite

 2010: AlmapBBDO São Paulo, Brazil, ‘Bono’, ‘Eminem’, ‘Amy’, ‘Britney’, ‘Marilyn’, Billboard

 2009: Fred & Farid Paris, France, ‘Dakota 1’, ‘Dakota 2’, ‘Dakota on Road’, ‘Coco White Flare’, ‘Coco Crouching’, Wrangler

 2008: DDB South Africa, Johannesburg, ‘Paint’, ‘Pants’, ‘Park’, ‘Spit’, Energizer Lithium Batteries

 2007: Saatchi & Saatchi New York, USA, ‘Soy Sauce’, ‘Mayo’, Ketchup’, Ultra Tide Stain Remover, Procter & Gamble

 2006: FCB Johannesburg, South Africa, ‘Periscope’, Lego

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 2005: TBWA\Paris, France, EMI, Music Piracy Awareness campaign, ‘Fingers’, Heart’, ‘Vocal Cords’, Supporters’, ‘Sweat’

 2004: DDB London, UK, ‘Cops’, VW Polo, Volkswagen

 2003: TBWA\PARIS, France, ‘Rebirth’, Sony PlayStation

 2002: Saatchi & Saatchi, UK, the Club 18-30 Package Holidays campaign

Previous Grand Prix winners before Press & Outdoor were separate categories:

 2001: Paradiset DDB, Sweden, the Diesel Clothing campaign (Press)

 2000: Lowe Lintas, UK, the Whitbread Beer Company campaign, Stella Artois (Press)

 1999: TBWA London, UK, ‘Nipples’, Sony PlayStation (Press)

 1998: Arnold Communications, USA, the Volkswagen Beetle campaign (Press)

 1997: Leo Burnett, UK, ‘Skidmarks’, Mercedes-Benz (Outdoor)

 1996: Dentsu Young & Rubicam, Japan, ‘Safety Pin’, Volvo (Outdoor)

 1995: No Grand Prix was awarded

 1994: Andromeda, Australia, ‘Shark’, JBA Group, Kadu clothing (Press)

 1993: DM9 Publicidade, Brazil, the Guarana Diet campaign. Guarana Antarctica (Press)

 1992: McCann Erickson Italiana, Italy, the Levis Strauss Italia campaign (Press)

14.8 Press Lions Awarded by Country 2010-2014

Country 2010 2011 2012 2013 2014 Argentina 2 10 5 3 4 Australia 0 1 4 3 3 Austria 0 0 1 0 3 Belgium 0 1 0 3 1 Brazil 9 19 18 25 22 Canada 1 1 0 1 0 Chile 3 3 2 6 2 China 1 3 4 4 5 Colombia 1 1 1 0 1 Costa Rica 0 1 0 0 0 Czech 0 0 1 1 2 Republic Egypt 1 0 0 0 0 France 9 6 5 5 9 Germany 1 8 5 2 3 Guatemala 1 0 0 0 0 Hong Kong 1 3 4 2 0 India 6 4 4 11 2 62nd International Festival of Creativity – Cannes Lions 2015 95

Israel 1 0 0 0 0 Italy 2 1 1 0 0 Malaysia 0 1 0 0 1 Mexico 2 1 2 1 3 New Zealand 1 0 1 0 0 Peru 0 1 0 3 3 The 0 0 0 0 1 Philippines Poland 0 1 0 0 0 Portugal 1 2 2 0 0 Puerto Rico 0 0 0 0 2 Russia 0 0 1 0 0 Singapore 1 3 6 4 3 South Africa 2 3 6 6 5 Spain 3 6 3 3 2 Switzerland 0 1 3 1 0 Thailand 4 3 3 3 1 Turkey 1 4 1 2 2 UAE 4 4 2 8 4 United 8 2 5 2 3 Kingdom Uruguay 0 0 1 0 2 USA 2 4 3 9 4 Vietnam 0 0 0 1 1 TOTAL 68 98 94 109 94

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15. PRODUCT DESIGN LIONS

15.1 Introduction

The inclusion of a Product Design entry section last year was part of an on-going commitment to a holistic representation of the communications landscape, regardless of medium or method, and like all new Lions was the product of extensive campaigning by, and consultation with, the industry.

Product Designers felt passionately that their understanding of the core business of a brand directly impacted its aesthetic, and that this craft in-turn informed communication. By awarding and encouraging this way of thinking with a Lion, it was argued, the industry could be brought closer to clients and a benchmark could be set to powerfully and positively influence its future.

Product Design for the purpose of Cannes Lions is the applied use of physical products in aiding the communication of a brand ethos as well as its use to have a positive impact on improving people’s lives.

The Jury's voting will be based on four main criteria: Form, Function, Innovation and the Brand Impact. Each criteria will account for 25% of the vote.

This year, the Product Design Lions category has received 280 entries from 46 countries.

The shortlist will be released at 9:00 on Tuesday 23 June, with the winners announced to journalists, under embargo, at a press conference with the Jury President Panel at 10:30 on Wednesday 24 June.

The Product Design Lions trophies will be presented during the Design, Product Design, Radio and Cyber Lions Awards Ceremony, which will take place on the evening of Wednesday 24 June in the Grand Auditorium of the Palais des Festivals.

15.2 Product Design Lions Jury President

Dan Formosa, Designer, Dan Formasa

Dan Formosa is consultant in design. He has developed innovative products and services for companies worldwide, in a wide range of categories – from cars to food, kitchen products to surgical equipment. With a background in product design, he holds a Masters degree and Ph.D. in Ergonomics and Biomechanics. His work has received numerous awards and has been selected for exhibits internationally.

Starting his career, Dan was a member of the team that designed IBM’s first personal computer. In 1981 he helped form Smart Design, with the idea that design should be about people, not things. He recently established two design collectives – 4B, focusing on design and gender, and Brainpool, focusing on perception and our emotional connections with products and brands.

Dan helped create the Masters in Branding program at the School of Visual Arts in New York City, the first of its kind, exploring the future of brands. He lectures and writes frequently about the physical and emotional aspects of design. He appears in the documentary films Objectified and Design & Thinking.

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15.3 Product Design Lions Jury

Country Name Title Agency USA Dan Formosa Designer Dan Formosa (Jury President) Leonardo Brazil Creative Director Questto|Nó Massarelli Italy/USA Defne Koz Industrial Designer Koz+Susani Design Yes Architecture / Yes Germany Ruth Berktold Professor /Architect Products Japan Gen Suzuki Industrial Designer Gen Suzuki Studio Priscilla Singapore Womenswear Designer Ong Shunmugam Shunmugam Founder/Entrepreneur/De Sweden Jonas Pettersson Form Us With Love signer Samuel Samuel Wilkinson UK Industrial Designer Wilkinson Studio Tobias van Product Design Lead & Art USA Spotify Schneider Director

15.4 Product Design Lions Entries by Country 2014 -2015

Country 2014 2015

Argentina 2 7 Australia 8 10 Austria 0 1 Belgium 1 0 Brazil 19 19 Canada 5 2 Chile 0 2 China 8 11 Chinese Taipei 0 1 Colombia 9 10 Denmark 0 5 Ecuador 3 2 Finland 3 0 France 3 5 Germany 14 12 Guatemala 0 3 Hong Kong 3 1 Hungary 1 2 India 6 3 Israel 0 2 Italy 3 6 Japan 15 28 Kuwait 1 0 Latvia 2 0 Malaysia 0 1

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Mexico 2 4 New Zealand 3 6 Paraguay 0 2 Peru 0 1 Poland 3 1 Portugal 2 5 Puerto Rico 0 2 Romania 2 0 Russia 6 2 Saudi Arabia 0 1 Singapore 7 6 Slovak Republic 1 1 South Africa 2 3 South Korea 9 17 Spain 4 13 Sri Lanka 1 0 Sweden 8 3 Switzerland 1 1 Thailand 0 7 The Netherlands 2 7 The Philippines 4 3 Tunisia 0 1 Turkey 0 1 United Arab Emirates 0 3 United Kingdom 10 5 USA 18 49 Vietnam 3 3 TOTAL 194 280

15.5 Product Design Lions Judging Procedure

The judging sessions take place in Cannes from Sunday 21 to Tuesday 23 June.

The Jury will work together as one group over three days to firstly arrive at a shortlist before discussing and voting on the winners.

At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.

The 2015 Awards process, including the appointment of the Presidents and Jurors, will be independently audited by PwC.

15.6 Product Design Lions Trophies

The Grand Prix

The Grand Prix is selected from all the Gold winners.

Gold, Silver and Bronze Lions In each category, the Jury will award Gold, Silver and Bronze Lions to entries judged to be deserving of this honour. These awards will be given to the entrant companies.

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Shortlist Certificates

Each entry selected in the shortlist will be awarded a Shortlist Certificate to be sent to the entrant company after the Festival.

National Diplomas

National Diplomas are given in each section to the entry with the highest mark from a country from which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10 entries from the country. The National Diploma will be given to the entry that scores the highest mark in the first round of voting. Certificates will be sent to the Entrant Company after the Festival.

15.7 Previous Product Design Lions Grand Prix Winners

 2014: G-Star Raw Amsterdam / FHV BBDO Amsterdam / Part of a Bigger Plan Amsterdam, The Netherlands, ‘Raw for the Oceans’, G-Star Raw

15.8 Product Design Lions Awarded by Country 2014

Country 2014 The 1 Netherlands South Korea 2 Sweden 1 United 2 Kingdom USA 3 TOTAL 9

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16. PROMO & ACTIVATION LIONS

16.1 Introduction

Now in its tenth year, Promo, as it was originally entitled, was conceived to award creative excellence in sales promotion including retail marketing, environmental design and in-store advertising.

Within a handful of years, like many other branches of branded communications, the landscape had changed dramatically and thanks to some campaigning by the industry, including the 2009 jury, the section was renamed Promo & Activation the following year to better reflect trends in the work. This has had the effect of opening the competition up to global

Continued change and exponential growth since has seen an expansion to encompass digital communications. However, for now, events and promotional stunts still reign supreme in Promo & Activation, as brands and their agencies continue to develop creative ways of directly engaging with consumers.

Promo & Activation for the purpose of Cannes Lions encompasses activity which is designed to create immediate activation and/or offer for the sales of a product or service. This may be achieved using live engagement through stunts, installations, festivals and events, ambient, competitions, in-store, launches, exhibitions and other promotional vehicles, or through digital and social mediums.

Every entry, whichever medium used, must show a promotional message.

Promo & Activation Lions will be awarded to the freshest, most innovative, creative ideas that actively engage consumers to products/brands and achieve measurable results.

The Jury will be made up of top international creatives who will judge using four criteria - creativity, strategy, execution and results. Strategy and execution will each account for 20% of the vote, with creativity and results each accounting for 30%.

3196 entries from 73 countries have been entered this year.

The shortlist will be released at 15:00 on Sunday 21 June, with the winners announced to journalists, under embargo, at a press conference with the Jury President Panel at 10:30, Monday 22 June.

The Promo & Activation Lions trophies will be presented during the Direct, Promo & Activation, Mobile and Press Lions Awards Ceremony, which will take place on the evening of Monday 22 June in the Grand Auditorium of the Palais des Festivals.

16.2 Promo & Activation Lions Jury President

Matt Eastwood, World Chief Creative Officer, J. Walter Thompson

Matt Eastwood joined J. Walter Thompson as Worldwide Chief Creative Officer in July 2014.

Described by Britain’s Campaign magazine as a “unicorn” in the communications industry, Matt has overseen some of the most innovative and recognizable creative projects in advertising

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today. His career has spanned numerous agencies, specialties and countries, including Australia, the UK and US.

Matt was a founding partner of M&C Saatchi in Australia before he went on to join DDB Australia in 2006 as National Creative Director and Vice Chairman. In 2010, Matt became Chief Creative Officer of DDB New York, which, in the 2013 Gunn Report, was named the 13th most awarded agency in the world. At the same time, AdAge's 2013 Award's Report listed Matt as the fifth most awarded chief creative officer worldwide. During his career Matt has won numerous accolades and honors including Campaign Brief Agency of the Year, Australian Creative Hotshop, Adnews Agency of the Year, Creativity’s Agency to Watch, B&T Agency of the Year, Spikes Network of the Year, and Campaign magazine Network of the Year.

He is a highly awarded creative with an international sensibility, living life as a New Yorker.

16.3 Promo & Activation Lions Jury

Country Name Title Agency Matt Eastwood Worldwide Chief Global J. Walter Thompson (Jury President) Creative Officer Diego VP & Executive Argentina Grey Medvedocky Creative Director Managing Director, Dentsu Aegis Australia Kylie Green Activations Network Belgium Philippe Fass Creative Director Happiness Brussels Chief Executive Officer Brazil Julio Anguita Babel / Partner Canada Rene Rouleau Creative Director Proximity Chief Creative Officer - Czech Jaime Central & Eastern Y&R Republic Mandelbaum Europe Timo Finland Creative Director McCann Helsinki Silvennoinen France Mark Forgan Creative Director Rosapark Executive Creative Germany Tim Stuebane Ogilvy & Mather Director Sergio Executive Creative Italy Conversion Spaccavento Director Japan Takashi Fukuda Creative Director Dentsu Founder & Chief Mexico Esteban Sacco Sparkling Creative Officer New Executive Creative Tony Clewett FCB Zealand Director General Creative de la Cruz & Puerto Rico Rafael Sepúlveda Director Associates Andrey Executive Creative Russia Voskhod Gubaydullin Director Group Executive Singapore Joji Jacob DDB Group Creative Director South Africa Pepe Marais Chief Creative Officer Joe Public

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Carlos Sanz de Chief Creative Officer & Spain Darwin & Co. Andino Partner Johanna Forsman & Sweden Art Director Hofman-Bang Bodensfors Switzerland Grischa Rubinick Creative Director The House Agency The Gregg Clampffer Creative Director 72andSunny Netherlands Karin Onsager- UK Chief Creative Officer Blue Hive Birch Executive Creative USA Natalie Lam Razorfish Director Executive Creative USA Brent Anderson TBWA\Chiat\Day Director

16.4 Promo & Activation Lions Entries by Country 2011-2015

Country 2011 2012 2013 2014 2015 Argentina 49 60 75 67 69 Australia 102 131 148 177 160 Austria 17 23 9 26 14 Azerbaijan 0 0 0 1 0 Bahrain 8 0 0 0 0 Bangladesh 0 0 0 7 6 Belarus 1 1 0 1 0 Belgium 58 82 61 62 70 Brazil 216 273 312 267 245 Bulgaria 1 0 1 5 2 Canada 44 75 89 74 78 Chile 8 6 8 7 17 China 52 55 54 68 76 Chinese Taipei 7 8 12 9 6 Colombia 20 27 33 54 51 Costa Rica 1 2 7 8 17 Czech Republic 2 6 1 8 9 Denmark 17 23 24 24 25 Dominican Republic 3 7 5 4 1 Ecuador 1 15 18 18 28 Egypt 8 4 7 0 1 El Salvador 2 1 0 1 1 Finland 11 18 14 17 7 France 77 71 98 149 118 Germany 182 247 174 221 157 Ghana 0 0 0 2 0 Greece 0 0 2 0 5 Guatemala 2 11 18 18 12 Honduras 0 0 6 3 3 Hong Kong 31 22 27 46 36 Hungary 5 5 4 9 16 India 89 85 73 86 53 Indonesia 6 5 7 7 4 Ireland 0 3 3 8 5 Israel 50 21 19 14 18 Italy 18 42 42 59 57

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Japan 116 116 133 141 128 Jordon 0 0 0 0 3 Kazakhstan 0 0 1 0 0 Kenya 0 3 2 0 2 Kuwait 0 1 0 3 0 Latvia 0 1 0 0 0 Lebanon 10 15 6 3 12 Lithuania 0 1 0 0 0 Macedonia 0 0 0 2 1 Malaysia 7 16 18 24 17 Mexico 25 62 59 74 75 Morocco 0 0 0 0 3 Mozambique 0 0 0 0 2 Namibia 1 0 0 0 0 The Netherlands 46 46 91 53 67 New Zealand 32 42 52 57 51 Nicaragua 0 0 0 2 0 Nigeria 0 1 0 2 0 Norway 26 42 26 34 42 Oman 0 3 0 0 0 Pakistan 2 0 0 4 0 Panama 0 1 4 6 1 Paraguay 0 5 5 10 11 Peru 6 17 18 34 34 The Philippines 11 20 18 26 19 Poland 5 14 18 15 22 Portugal 33 23 29 17 23 Puerto Rico 5 12 30 36 16 Qatar 0 2 1 4 0 Republic of Georgia 1 0 0 0 2 Romania 5 8 20 28 18 Russia 15 37 41 70 38 Saudi Arabia 2 2 4 1 8 Serbia 1 0 1 2 3 Singapore 34 66 68 50 57 Slovak Republic 1 1 1 1 2 Slovenia 0 0 2 1 0 South Africa 44 30 49 67 38 South Korea 16 51 85 50 56 Spain 100 108 108 81 117 Sri Lanka 4 3 3 7 9 Sweden 71 79 67 69 54 Switzerland 40 57 45 30 37 Thailand 27 30 37 27 42 Tunisia 3 2 2 2 5 Turkey 13 19 12 31 25 Ukraine 0 7 6 3 4 United Arab Emirates 19 28 31 43 41 United Kingdom 87 118 144 153 176 Uruguay 2 3 2 7 8 USA 224 248 374 436 551 Venezuela 3 1 8 0 0 Vietnam 0 4 2 8 9 TOTAL 2125 2674 2974 3241 3196

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16.5 Promo & Activation Lions Judging Procedure

The judging sessions take place in Cannes from Tuesday 16 to Sunday 21 June.

During the first three days, the Jury is divided into six sub-juries, each group viewing one sixth of the 3196 entries submitted to reach a shortlist.

After this first voting round, the jury work together as a single team to vote on the shortlist, deliberate and eventually award the Gold, Silver and Bronze Promo & Activation Lions and a Grand Prix.

At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.

The 2015 Awards process, including the appointment of the Presidents and Jurors, will be independently audited by PwC.

16.6 Promo & Activation Lions Trophies

The Grand Prix

The Grand Prix is selected from the entries that have won Gold. The award is given to the entrant company. Entries for charities and public services are excluded from this award.

Gold, Silver and Bronze Lions

In each category, the Jury will award Gold, Silver and Bronze Promo & Activation Lions to entries judged to be deserving of this honour. These awards will be given to the entrant companies.

Shortlist Certificates

Each entry selected in the shortlist will be awarded a Shortlist Certificate to be sent to the entrant company after the Festival.

National Diplomas

National Diplomas are given in each section, to the entry with the highest mark from a country from which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10 entries from the country. The National Diploma will be given to the entry that scores the highest mark in the first round of voting. Certificates will be sent to the entrant company after the Festival.

16.7 Previous Promo & Activation Lions Grand Prix Winners

 2014: adam&eveDDB London, UK, ‘Sorry I spent it on myself’, Harvey Nichols

 2013: Ogilvy Brasil São Paulo, Brazil, ‘Immortal Fans’, Sport Club Recife

 2012: Crispin Porter + Bogusky, Boulder, USA, ‘Small Business Gets an Official Day’, American Express

 2011: BV McCann Erickson Bucharest, Romania, ‘American Rom’, Kandia Dulce

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 2010: TBWA\CHIAT\DAY LA, USA, ‘Replay’, Gatorade

 2009: Beacon Communications Tokyo, Japan, ‘Yubari’, Yubari Resort

 2008: BBDO New York, USA, ‘Voyeur Integrated Campaign’ HBO

 2007: TBWA\WHYBIN Auckland, New Zealand, ‘Bonded by Blood’, NZRU/adidas

 2006: Crispin Porter + Bogusky Miami, USA, ‘Fast’, VW Cars, Volkswagen

16.8 Promo & Activation Lions Awarded by Country 2010-2014

Country 2010 2011 2012 2013 2014 Argentina 2 4 2 3 3 Australia 6 3 5 6 5 Austria 1 0 0 0 0 Belgium 0 0 6 2 2 Brazil 3 2 8 11 10 Canada 0 3 1 2 0 China 2 1 0 0 1 Colombia 1 0 2 0 3 Costa Rica 0 0 0 1 1 Denmark 0 0 0 1 2 Dominican Republic 1 0 0 0 0 Ecuador 0 0 0 0 1 Egypt 0 0 0 1 0 Finland 1 1 0 0 0 France 0 4 1 2 8 Germany 3 4 8 6 6 Guatemala 0 0 0 0 2 Hong Kong 1 0 1 0 0 India 1 2 0 0 0 Italy 4 0 3 6 3 Japan 2 1 5 1 3 Mexico 1 1 6 2 7 New Zealand 2 1 5 5 1 Norway 0 1 1 0 1 Peru 0 0 0 1 0 Poland 0 1 1 0 0 Portugal 0 0 0 1 0 Puerto Rico 0 0 0 3 0 Romania 0 2 0 1 1 Russia 0 0 0 2 2 Singapore 0 2 0 2 0 South Africa 0 1 0 3 3 South Korea 0 0 3 2 0 Spain 3 1 2 1 2 Sweden 5 4 5 5 1 Switzerland 1 2 0 0 3 Thailand 0 2 2 2 1 The Netherlands 4 1 3 2 4 The Philippines 0 0 1 1 0 Tunisia 0 0 2 1 0 UAE 0 0 1 1 3 United Kingdom 3 1 4 5 9 USA 8 10 8 13 6 TOTAL 55 55 86 95 94

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17. RADIO LIONS

Radio Lions Category Sponsored by iHeartRadio

17.1 Introduction

Launched in 2005, the Radio Lions competition honours the best international creative radio advertising. The definition of Radio for the purpose of Cannes Lions is traditional advertising on radio stations and paid for online radio channels. The Radio Jury will be primarily looking at the strength of the creative idea and its execution.

Last year, the Radio jury listened to 28 hours of audio. Their choice for Grand Prix, a trio of Lucozade spots, subsequently brought the house down with unanimous, thunderous applause at its awards show. It’s clear that while the maturity of radio makes it by definition a traditional medium, the work has become anything but. And its popularity shows no signs of diminishing.

What also remains true is the high level of difficulty in executing great radio. In this, its tenth anniversary, we expect this section to continue being a testament to balancing craft with creativity, but also blending innovation with execution. Reimagined uses of radio and increased technical complexity have come to the fore, so expect to see a movement towards branded programming and station takeovers alongside inventive use of sound.

1720 entries from 51 countries have been received into the catgory this year.

The shortlist will be released at 9:00 on Tuesday 23 June, with the winners announced to journalists, under embargo, at a press conference with the Jury President Panel at 10:30, Wednesday 24 June.

The Radio Lions trophies will be presented during the Design, Product Design, Radio and Cyber Lions Awards Ceremony, which will take place on the evening of Wednesday 24 June in the Grand Auditorium of the Palais des Festivals.

17.2 Radio Lions Jury President

Paul Reardon, Founder-Producer-Composer, Raygun

Paul Reardon is the Executive Creative Director of Whybin\TBWA Melbourne.

As either a writer or creative director, Paul’s work has received awards or finalist placements in every major international award show.

In 2013, for the Nissan LEAF “World Without Petrol” campaign, this tally included the One Show Green Pencil — a first for any Australian agency and one of only four such pencils ever given out.

In 2014, under Paul’s guidance, the agency took home seven Cannes Lions across the categories of Media, Direct, Promo & Activtion and PR, as well as the Grand Prix for Outdoor for the ANZ Bank “GAYTMs” campaign.

This is the second Cannes Grands Prix with Paul’s name on it, having been awarded the Grand Prix for Radio in 2007 for a campaign he wrote for Snickers.

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Further radio accomplishments include winning back-to-back Cannes Radio Lions, the Sirens Australian Radio Commercial of the Year two years running, and serving as a radio jury member in Cannes.

17.3 Radio Lions Jury

Country Name Title Agency Paul Reardon Executive Creative WHYBIN\TBWA Australia (Jury President) Director Group Founder - Producer - Belgium Peter Baert Raygun Composer Brazil Philippe Degen Creative Director Talent Propaganda

Canada Jessica Schnurr Copywriter John St.

Chile Felipe Vinuela Chief Creative Director Proximity General Manager & Germany Stephan Moritz MOKOH Music Executive Producer formerly Radio India Riya Mukherjee Creative Consultant Mirchi New Executive Creative Bridget Taylor Contagion Zealand Director Shnel & Melnychuck Hans Magne Executive Creative Norway & Forsman & Ekre Director / Partner Bodenfors The Secret Little Singapore Hanyi Lee Chief Creative Officer Agency South Executive Creative Liam Wielopolski DDB Africa Director Executive Creative LOLA Lowe & Spain Pancho Cassis Director Partners Peder Sweden Creative Director Hummingbirds Westerberg The Executive Creative Publicis Brandie Tan Philippines Director JimenezBasic UK Pam Myers Creative Director Rorschach Radio

USA Claudio Lima Chief Creative Officer BRAVO/Y&R

17.4 Radio Lions Entries by Country 2011-2015

Country 2011 2012 2013 2014 2015 Argentina 35 13 26 25 23 Australia 72 90 89 80 102 Austria 15 13 9 7 18 Belgium 30 34 30 31 43 Bolivia 0 0 0 1 0 Brazil 88 120 108 95 100 Bulgaria 0 1 0 0 0 Canada 62 73 47 66 78 62nd International Festival of Creativity – Cannes Lions 2015 108

Chile 36 90 86 60 43 China 2 9 1 11 0 Chinese Taipei 0 0 1 3 0 Colombia 29 31 42 36 56 Costa Rica 1 14 1 2 6 Czech Republic 1 1 0 7 0 Denmark 10 7 2 7 2 Ecuador 3 10 14 16 14 Egypt 5 1 1 4 0 El Salvador 0 0 1 1 0 Finland 10 12 5 4 0 France 30 6 12 23 46 Germany 82 149 120 130 167 Greece 0 3 0 0 3 Guatemala 17 4 15 9 11 Honduras 0 0 3 4 0 Hong Kong 1 2 3 3 16 Hungary 0 0 0 0 2 India 78 55 23 24 22 Indonesia 23 19 2 11 28 Ireland 2 2 4 0 6 Israel 23 14 7 6 23 Italy 25 24 19 20 11 Japan 19 13 28 14 15 Kazakhstan 0 0 0 0 1 Kenya 0 0 1 0 0 Latvia 0 0 1 0 0 Lebanon 1 3 1 1 4 Malaysia 5 12 19 16 9 Mexico 48 85 46 64 45 Morocco 0 0 0 0 0 The Netherlands 8 23 8 10 26 New Zealand 13 26 68 18 29 Norway 47 34 40 31 33 Oman 0 2 0 0 0 Pakistan 0 0 2 0 0 Panama 3 3 3 0 6 Paraguay 0 4 1 0 2 Peru 14 17 27 13 18 The Philippines 20 27 33 28 12 Poland 6 18 2 2 5 Portugal 6 19 6 7 11 Puerto Rico 15 23 20 21 12 Qatar 0 0 0 3 0 Romania 5 19 7 1 0 Russia 13 0 6 2 6 Serbia 0 0 0 1 0 Singapore 28 42 26 52 23 Slovak Republic 0 6 2 0 0 Slovenia 0 0 0 1 0 South Africa 133 190 130 152 115 South Korea 5 1 0 0 5 Spain 36 27 31 49 62 Sri Lanka 0 0 0 6 6 Sweden 18 21 10 7 5 Switzerland 12 18 19 7 35 Thailand 12 36 11 5 17 Trinidad & Tobago 0 0 0 0 0 Tunisia 1 5 0 0 0

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Turkey 7 14 15 9 18 United Arab Emirates 32 43 52 34 58 United Kingdom 47 82 78 61 106 Uruguay 6 8 2 8 8 USA 115 163 182 133 208 Venezuela 8 3 4 6 0 TOTAL 1363 1784 1552 1448 1720

17.5 Radio Lions Judging Procedure

The judging sessions take place in Cannes from Friday 19 to Tuesday 23 June.

During the first two days, the Jury is divided into two sub-juries, each group listening to a half of the 1720 radio ads submitted to reach a shortlist.

After this first voting round, the Jury work together as a single team to vote on the shortlist, deliberate and eventually award the Grand Prix, Gold, Silver and Bronze Lions.

At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.

The 2015 Awards process, including the appointment of the Presidents and Jurors, will be independently audited by PwC.

17.6 Radio Lions Trophies

The Grand Prix

A Grand Prix is selected from the Gold winners. Entries in the charities and public services categories are excluded.

Gold, Silver and Bronze Lions

In each category, the Jury will award Gold, Silver and Bronze Lions to entries judged to be deserving of this honour. These awards will be given to the entrant companies.

Shortlist Certificates

Each entry selected in the shortlist will be awarded a Shortlist Certificate, to be sent to the entrant company after the Festival.

National Diplomas

National Diplomas are given in each section, to the entry with the highest mark from a country from which no entry has been shortlisted. In order to be eligible, there must be a minimum of 10 entries from the country. The National Diploma will be given to the entry that scores the highest mark in the first round of voting. Certificates will be sent to the entrant company after the Festival.

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17.7 Previous Radio Lions Grand Prix Winners

 2014: Ogilvy & Mather Johannesburg, South Africa, ‘1. Teleconference’, ‘2. Kids Party’, ‘3. Enrique Concert’, Lucozade

 2013: McCann Melbourne, Australia, ‘Dumb Ways To Die 3 Minute Version’, Metro Trains

 2012: Talent São Paulo, Brazil, ‘Repellent Radio’, Go Outside Magazine

 2011: Net#workBBDO Johannesburg, South Africa, ‘Bud’, ‘Love’, ‘Toby’, Mercedes-Benz

 2010: No Grand Prix Awarded

 2009: Net#work BBDO Johannesburg, South Africa, ‘Dancer’, ‘Dog’, ‘Ferret’, Virgin Atlantic Airline

 2008: Dentsu Tokyo, ‘Shutter Chance’, Eos Kiss Digital Camera, Canon Marketing Japan

 2007: Clemenger BBDO Melbourne, Australia, ‘Hoedown’, Snickers, Masterfoods

 2006: DDB Chicago, USA, Anheuser-Busch, Bud Light Beer Camapign; ‘Mr Paranoid of the Ocean Guy’, ‘Mr 80 SPF Sunblock Wearer’, ‘Mr Backyard Bug Zapper Inventor’, ‘Mr Gasoline BBQ Starter’, ‘Mr Electric Carving Knife Inventor’, ‘Mr Nosebleed Section Fan’, Mr Jean Shorts Wearer’, ‘Mr Humungous Pumpkin Grower Guy’.

 2005: DDB Chicago, USA, Anheuser-Busch, Bud Light Beer Campaign; ‘Mr Cargo Pants Designer’, ‘Mr Pro Sports Heckler Guy’, ‘Mr Miniature Train Modeler’, ‘Mr Discount Airline Pilot Guy’, ‘Mr Gangsta Rapper Posse Member’, ‘Mr Tiny Dog Clothing Manufacturer’, ‘Mr Bathroom Stall Dirty Joke Writer’, ‘Mr Hot Stock Tip Giver Outer’, ‘Mr Basketball Court Sweat Wiper Upper’, ‘Mr Over The Top Carb Counter’, ‘Mr Giant Pet Snake Owner’

17.8 Radio Lions Trophies Awarded by Country 2010-2014

Country 2010 2011 2012 2013 2014 Argentina 0 0 0 0 2 Australia 6 5 2 5 3 Belgium 1 1 3 1 1 Brazil 3 3 5 1 3 Canada 2 2 3 1 1 Chile 1 1 2 0 3 Colombia 1 2 2 0 2 Ecuador 0 0 0 2 2 France 0 0 0 0 1 Germany 5 6 5 0 0 Guatemala 0 0 0 1 1 India 1 1 1 0 0 Indonesia 1 0 0 0 0 Ireland 0 0 0 1 0 Israel 2 0 0 0 0 Japan 2 0 0 0 0 Malaysia 0 1 2 0 0 Mexico 0 0 2 1 1

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The 1 1 0 0 0 Netherlands New Zealand 3 0 0 3 2 Norway 2 1 0 0 0 Panama 0 0 0 1 0 Peru 1 0 0 0 0 The 1 0 1 1 1 Philippines Puerto Rico 1 0 1 1 0 Singapore 0 4 0 0 1 South Africa 6 10 8 6 10 Spain 1 1 0 1 4 Sweden 0 1 1 0 0 Switzerland 1 0 1 0 0 Thailand 0 3 0 0 0 Turkey 1 0 0 0 0 UAE 0 2 0 4 3 United 1 0 6 7 1 Kingdom Uruguay 0 0 0 0 1 USA 10 5 10 7 6 Venezuela 1 0 0 0 0 TOTAL 55 50 55 44 49

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18. TITANIUM AND INTEGRATED LIONS

18.1 Introduction

In 2002 BMW’s short film series ‘The Hire’ won the Cyber Grand Prix for pioneering cinema- quality short films on the web. With directorial and acting talent from Hollywood which produced footage that would never reach the big screen, ‘The Hire’ pointed to the creation of what would become branded communications. It also led Dan Wieden to approach us with the idea of launching a brand-new entry section for work which didn’t really fit anywhere else; for “breakthrough ideas which are provocative and point to a new direction in the industry.”

In 2003 the Titanium Lions were born and ‘The Hire’ picked up the first one.

A few years on, the section was extended to include integrated campaigns and was renamed ‘Titanium and Integrated Lions’. Entries are judged on the basis of three main criteria: the quality of the idea and freshness of the creativity; the level of risk (the element that lifts this campaign from good creative toexciting creative) and the implementation and consistency of the idea working across different channels.

In 2015, the definition of Titanium has been refined again to mean creative ideas that point to a new direction for the industry and reshape the creative landscape; ideas that are game- changing and breakthrough, that open new doors, change the world of creativity and inform new ways of thinking.

It’s often cited as being the most coveted of all Lions.

Titanium includes breakthrough ideas which are provocative and point to a new direction in the industry. Integrated is fully integrated campaign executed across multiple platforms.

There are no categories in Titanium and Integrated Lions. The idea is everything, whether it’s for a car or toothpaste, telecommunications or charity, big budget or low budget.

374 entries from 55 countries are competing this year.

The shortlist will be released at 9:00 on Friday 26 June, with the winners announced to journalists, under embargo, at a press conference with the Jury President Panel at 10:30, Saturday 27 June.

The Titanium and Integrated trophies will be presented during the Film, Film Craft, Branded Content & Entertainment, Titanium and Integrated Lions Awards Ceremony, which will take place on the evening of Saturday 27 June in the Grand Auditorium of the Palais des Festivals.

18.2 Titanium and Integrated Lions Jury President

Mark Fitzloff, Partner and Executive Creative Director, Wieden+Kennedy

Mark Fitzloff came to Wieden+Kennedy as a copywriter in 1999, doing award-winning work for Nike and other clients. While working on Coca-Cola he found his true talent: breathing fresh life into iconic American brands and reminding us what we love about them. He extended that skill to Old Spice, creating a campaign that has gone on to be one of the funniest and most enduring in advertising.

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In 2008, Mark was appointed to the Portland management team as Executive Creative Director and made a partner soon after.

Under his leadership, the Portland office earned many distinguished awards, including Cannes Agency of the Year in 2011. He’s consistently one of the most award-winning creatives on Creativity’s Awards Report.

In 2013, Mark was named to the global management team as global co-executive creative director. After more than a year of living in hotels and airports, he returned to his dream job: running W+K’s Portland headquarters.

Mark and his wife, Courtney, have a son named Max and a daughter named Mia.

18.3 Titanium and Integrated Lions Jury

Country Name Title Agency Partner and Executive Creative Global Mark Fitzloff Wieden+Kennedy Director Australia Ant Keogh Executive Creative Director Clemenger BBDO

China Graham Fink Chief Creative Officer Ogilvy & Mather Anna Creative Senior Partner & Forsman & Sweden Qvennerstedt Chairman of the Board Bodenfors Bechara UAE Chief Creative Officer Leo Burnett MENA Mouzannar UK Jon Wilkins Executive Chairman Karmarama VP, MD, Executive Creative UK James Temple R/GA London Director USA John Norman Chief Creative Officer Translation LLC The Barbarian USA Benjamin Palmer Chairman Group Group Creative Director / USA Michael Canning 72andSunny Creative Leadership

18.4 Titanium and Integrated Lions Entries by Country 2011-2015

Country 2011 2012 2013 2014 2015

Argentina 17 11 4 4 3 Australia 22 23 28 16 17 Austria 0 1 1 3 1 Bahrain 5 0 0 0 0 Bangladesh 0 0 0 1 0 Belgium 9 10 8 8 4 Brazil 28 25 23 25 14 Bulgaria 0 0 0 2 0

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Canada 19 11 14 8 12 Chile 1 1 2 0 1 China 5 4 5 5 6 Chinese Taipei 1 0 1 1 0 Colombia 4 5 4 7 4 Costa Rica 0 1 0 1 2 Croatia 1 0 0 0 1 Czech Republic 1 1 1 1 1 Denmark 4 2 1 0 1 Dominican Republic 1 0 0 0 0 Ecuador 0 1 4 0 2 Egypt 3 1 1 0 4 El Salvador 0 0 0 0 1 Estonia 0 0 1 0 0 Finland 6 6 2 2 3 France 29 16 15 17 19 Germany 23 30 23 13 9 Greece 0 1 1 0 0 Honduras 0 0 0 0 1 Hong Kong 2 1 1 4 2 Hungary 1 0 1 1 1 India 11 17 12 15 7 Indonesia 1 2 1 1 0 Ireland 0 1 1 0 1 Israel 5 2 2 0 1 Italy 6 5 6 6 6 Japan 17 25 19 12 15 Jordan 0 0 0 0 0 Kenya 0 0 2 0 0 Latvia 0 2 0 0 0 Lebanon 3 8 3 0 3 Luxembourg 0 0 0 0 1 Macedonia 0 0 1 0 0 Malaysia 1 3 2 1 0 Mexico 2 4 8 2 5 Mozambique 0 0 1 0 0 The Netherlands 9 9 9 7 8 New Zealand 12 13 7 4 11 Nigeria 0 0 1 0 0 Norway 2 9 2 3 5 Pakistan 0 1 0 1 1 Peru 0 0 1 5 2 The Philippines 4 5 3 7 2 Poland 1 2 1 1 3 Portugal 6 1 2 1 0

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Puerto Rico 2 5 4 4 0 Romania 1 1 2 2 0 Russia 3 3 1 6 1 Saudi Arabia 0 0 0 1 2 Serbia 0 1 0 0 1 Singapore 2 5 3 5 9 Slovak Republic 1 0 0 0 1 Slovenia 1 0 0 0 0 South Africa 11 12 3 7 10 South Korea 5 10 8 6 7 Spain 13 9 5 8 8 Sri Lanka 0 0 0 1 1 Sweden 21 16 18 14 6 Switzerland 4 3 1 1 6 Thailand 1 2 0 0 3 Tunisia 1 1 1 0 0 Turkey 2 3 0 1 2 Ukraine 0 1 0 0 3 United Arab Emirates 1 4 2 5 7 United Kingdom 41 45 47 32 30 Uruguay 0 0 1 0 0 USA 108 136 115 98 96 Venezuela 0 0 1 0 0 Vietnam 0 0 0 2 1

TOTAL 480 517 437 378 374

18.5 Titanium and Integrated Lions Judging Procedure

The judging sessions take place in Cannes from Tuesday 23 to Friday 26 June.

The shortlist is decided by a first round of voting. A computerised voting system selects the highest marks given in each category. Further voting establishes the ranking in each category and is the basis of the Jury's discussion. They will then go on to award Gold, Silver and Bronze Integrated Lions along with one Integrated Grand Prix and possibly Titanium Lions and a Titanium Grand Prix to any entry worthy of this most coveted of Lions.

At each voting stage, conflicts of interest and possible patriotic votes are automatically neutralised.

The 2015 Awards process, including the appointment of the Presidents and Jurors, will be independently audited by PwC.

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18.6 Titanium Lions Trophies

The Grand Prix

The Titanium Grand Prix will exist, but it is understood that this elusive prize may only be given occasionally, perhaps every few years and only to the most breathtaking breakthrough idea. The Titanium Grand Prix may be awarded to any entry that has won a Titanium Lion.

If awarded, it will be presented to the entrant company. Entries for charities and public services are excluded from winning the Grand Prix.

Titanium Lions

The Jury may award Titanium Lions to entries judged to be deserving of this honour. These awards will be given to the entrant companies.

Shortlist Certificates

Each entry selected in the shortlist will be awarded a shortlist Certificate to be sent to the entrant company after the Festival.

18.7 Integrated Lions Trophies

The Grand Prix

The Integrated Grand Prix is selected from the entries that have won a Gold Integrated lion.

One Integrated Grand Prix will be given to the best entry in this category and the highest standard state of the art campaign.

It will be presented to the entrant company. Entries for charities and public services are excluded from winning the Grand Prix.

Gold, Silver and Bronze Lions

The Jury will award Gold, Silver and Bronze Lions to entries judged to be deserving of this honour. These awards will be given to the entrant companies.

Shortlist Certificates

Each entry selected in the shortlist will be awarded a Shortlist Certificate to be sent to the entrant company after the Festival.

18.8 Previous Titanium & Integrated Grand Prix Winners

 2014: Titanium – Dentsu Tokyo, Japan, ‘Sound of Honda/ Ayrton Senna 1989’, Honda Motor Co.

Integrated – adam&eveDDB London, UK, ‘Sorry I spent it on myself’, Harvey Nichols

 2013: Titanium – Ogilvy Brasil São Paulo, Brazil, ‘Real Beauty Sketches’, Unilever 62nd International Festival of Creativity – Cannes Lions 2015 117

Integrated – McCann Melbourne, Australia, ‘Dumb Ways To Die’, Metro Trains

 2012: Titanium – R/GA New York, USA, ‘Nike+ Fuelband’, Nike

Integrated – No Integrated Grand Prix was awarded

 2011: Titanium – No Titanium Grand Prix was awarded

Integrated – Droga5 New York, USA, ‘Decode Jay-Z with Bing’, Bing/Jay-Z

 2010: Titanium – Crispin Porter + Bogusky, Boulder, USA, ‘Twelpforce’, Best Buy

Integrated – Wieden+Kennedy, Portland, USA, ‘Livestrong’, Nike Livestrong Foundation

 2009: Titanium – Obama for America, Chicago, USA, ‘Obama for America’, Obama/Biden 2008

Integrated – Obama for America, Chicago, USA, ‘Obama for America’, Obama/Biden 2008

 2008: Titanium – Projector Tokyo, Japan, ‘Uniqlock’, Uniqlo, Casual Clothing

Integrated – McCann Worldgroup San Francisco, USA, ‘Believe’, Microsoft, Halo 3 Game

 2007: Titanium - Crispin Porter + Bogusky Miami, USA, ‘Xbox King Games Innovative Campaign’, Burger King

Integrated – VegaOlmosPonce Buenos Aires, Argentina, ‘Axe 3’, Axe 3 Fragrance, Unilever

 2006: No Titanium Grand Prix was awarded

 2005: No Titanium Grand Prix was awarded

 2004: No Titanium Lion was awarded

 2003: Fallon Minneapolis and Optimedia New York, ‘The Hire’ short film stories, BMW

18.9 Titanium Lions Awarded by Country 2010-2014

Country 2010 2011 2012 2013 2014 Brazil 0 0 0 1 0 Colombia 0 0 1 0 0 Japan 0 0 1 0 1 Macedonia 0 0 0 1 0 Romania 0 1 0 0 0 South Korea 0 0 0 1 0 Sweden 1 1 0 0 0 United Arab 0 0 0 0 1 Emirates USA 1 1 3 2 2 Total 2 3 5 5 4

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18.10 Integrated Lions Awarded by Country 2010-2014

Country 2010 2011 2012 2013 2014 Australia 2 2 1 1 0 Brazil 1 0 0 1 0 Canada 0 0 0 1 0 France 0 0 0 0 1 Germany 0 1 1 0 0 Italy 0 0 1 1 0 Japan 0 0 1 0 0 Mexico 0 0 1 0 0 The 0 1 1 0 1 Netherlands New 1 0 1 0 0 Zealand Romania 0 1 0 0 0 Sweden 0 1 0 0 1 United 1 1 2 0 2 Kingdom USA 9 6 5 6 4 Total 14 16 14 10 9

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19. TOTAL ENTRIES AND AWARDS BY COUNTRY

19.1 TOTAL NUMBER OF ENTRIES BY COUNTRY 2011 - 2015

Country 2011 2012 2013 2014 2015 Albania 0 0 0 2 0 Algeria 0 1 0 0 0 Angola 0 0 0 0 1 Argentina 686 676 687 797 679 Armenia 0 0 0 0 1 Australia 1186 1268 1403 1543 1404 Austria 190 225 131 189 110 Azerbaijan 0 0 0 2 2 Bahrain 129 0 1 1 7 Bangladesh 0 0 8 41 24 Belarus 2 8 3 2 0 Belgium 430 562 544 461 451 Bolivia 1 3 2 2 9 Brazil 2647 3419 3477 3321 2900 Bulgaria 5 8 3 17 15 Canada 798 1050 1106 995 949 Chile 266 422 357 385 294 China 477 571 873 951 851 Chinese Taipei 76 61 119 123 74 Colombia 267 436 559 593 585 Costa Rica 60 105 56 95 122 Croatia 2 5 2 1 5 Cyprus 1 0 0 2 0 Czech Republic 65 125 99 129 111 Denmark 171 212 195 221 213 Dominican Republic 24 28 29 26 16 Ecuador 30 129 138 125 186 Egypt 82 64 102 73 43 El Salvador 14 23 5 21 9 Estonia 2 4 3 7 1 Finland 147 173 109 126 78 France 1617 1237 1454 1838 1583 Germany 1971 2375 1994 2376 1786 Ghana 0 0 0 5 0 Greece 18 27 33 32 32 Guatemala 67 93 155 139 146 Haiti 0 0 2 1 0 Honduras 0 0 29 40 47 Hong Kong 304 385 281 423 319 Hungary 53 41 43 68 136 Iceland 5 0 2 2 2 India 1177 1182 1110 979 945 Indonesia 173 139 178 127 130 Iran 0 0 0 5 0 Ireland 29 27 42 50 67 Israel 360 215 157 146 142 Italy 328 494 487 493 550 Jamaica 1 0 0 0 0

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Japan 801 1058 1093 1146 1169 Jordan 0 0 1 0 18 Kazakhstan 4 18 11 1 3 Kenya 0 5 35 4 10 Kosovo 0 0 1 1 0 Kuwait 6 23 3 9 22 Latvia 6 17 4 6 1 Lebanon 71 131 131 40 176 Lichenstein 0 1 0 0 0 Lithuania 11 11 9 3 14 Luxembourg 0 0 0 0 2 Macedonia 1 10 4 4 4 Malaysia 282 269 334 386 390 Mauritius 2 1 4 2 4 Mexico 504 682 722 820 780 Morocco 9 0 2 0 16 Mozambique 38 10 23 6 12 Namibia 2 0 2 0 0 Nepal 0 0 0 1 1 New Zealand 327 347 465 498 453 Nicaragua 2 0 0 10 2 Nigeria 1 5 23 34 9 Norway 259 285 241 294 296 Oman 11 2 0 10 0 Pakistan 7 16 11 16 14 Panama 11 14 32 24 19 Paraguay 6 26 24 54 49 Peru 110 170 186 371 295 Poland 134 151 144 135 221 Portugal 212 234 294 202 235 Puerto Rico 110 133 186 241 205 Qatar 7 6 17 26 19 Republic of Georgia 2 6 0 0 8 Romania 88 110 101 151 144 Russia 294 361 295 500 340 San Marino 0 0 0 1 0 Saudi Arabia 45 21 21 18 59 Serbia 4 11 19 11 23 Singapore 431 697 713 709 524 Slovak Republic 59 55 50 22 31 Slovenia 11 5 6 8 3 South Africa 725 820 799 791 866 South Korea 187 356 407 300 425 Spain 952 1098 763 949 1041 Sri Lanka 23 15 26 45 98 Sweden 727 777 676 642 576 Switzerland 408 503 481 464 474 Thailand 453 457 647 496 593 The Netherlands 494 517 536 458 643 The Philippines 210 315 268 306 187 Trinidad &Tobago 0 1 0 0 0 Tunisia 24 58 23 19 42 Turkey 376 560 414 437 688 Uganda 0 0 7 0 0 Ukraine 42 49 43 35 36 United Arab Emirates 378 485 477 569 687 62nd International Festival of Creativity – Cannes Lions 2015 121

United Kingdom 1922 2343 2671 2751 2846 Uruguay 41 58 41 80 56 USA 4045 5058 6077 6215 7436 Venezuela 42 114 121 33 6 Vietnam 50 33 60 98 130 TOTAL 28828 34301 35765 37427 37426

19.2 TOTAL LIONS AWARDED BY COUNTRY 2010-2014

Country 2010 2011 2012 2013 2014 Argentina 23 43 32 24 45 Australia 43 35 59 87 63 Austria 5 0 1 2 11 Bahrain 0 1 0 0 0 Belgium 17 12 32 25 7 Brazil 56 65 79 115 107 Canada 13 17 19 28 14 Chile 9 6 5 8 5 China 9 17 12 26 21 Chinese Taipei 1 0 0 0 0 Colombia 4 9 16 7 13 Costa Rica 1 1 2 2 2 Czech Republic 0 0 1 1 3 Denmark 2 2 8 8 5 Dominican Republic 2 1 1 0 0 Ecuador 0 0 2 5 8 Egypt 4 0 0 2 0 Finland 5 1 1 7 0 France 39 38 32 54 84 Germany 56 79 85 67 43 Greece 0 0 0 3 0 Guatemala 3 2 4 4 7 Hong Kong 8 10 8 5 6 Hungary 0 1 0 0 0 India 17 24 14 33 27 Indonesia 4 4 4 3 2 Ireland 1 0 1 3 0 Israel 6 5 8 0 0 Italy 14 4 18 19 15 Japan 29 26 50 33 44 Latvia 0 0 0 1 0 Lebanon 0 1 6 0 0 Lithuania 0 0 0 1 0 Macedonia 0 0 0 1 0 Malaysia 2 6 6 4 2 Mexico 8 7 18 14 23 New Zealand 25 6 19 32 25 Norway 4 8 6 12 5 Pakistan 0 0 0 0 1 Panama 0 0 0 1 0 Paraguay 0 0 0 3 2 Peru 2 3 5 10 12 Poland 3 4 3 4 3 Portugal 4 5 4 1 1 62nd International Festival of Creativity – Cannes Lions 2015 122

Puerto Rico 1 3 7 12 5 Romania 1 9 4 3 2 Russia 0 4 3 11 10 Serbia 0 1 0 0 1 Singapore 8 16 15 22 15 South Africa 22 22 27 33 27 South Korea 2 5 16 11 4 Spain 28 28 18 22 37 Sri Lanka 0 0 1 1 0 Sweden 46 31 45 34 34 Switzerland 4 7 7 7 6 Thailand 10 15 8 16 8 The Netherlands 16 22 17 18 27 The Philippines 4 3 5 13 7 Tunisia 0 1 4 7 0 Turkey 8 9 4 5 8 United Arab 8 8 11 23 21 Emirates United Kingdom 72 78 89 101 104 Uruguay 0 0 4 0 5 USA 135 141 182 176 213 Venezuela 1 0 0 0 0 Vietnam 0 1 0 1 2 Total 785 847 1028 1171 1142

19.3 Categories for Number of Entries and Awards by Country

2015: Film Lions, Film Craft Lions, Press Lions, Outdoor Lions, Design Lions, Radio Lions, Cyber Lions, Direct Lions, Media Lions, Promo & Activation Lions, PR Lions, Mobile Lions, Branded Content & Entertainment Lions, Creative Effectiveness Lions, Titanium & Integrated Lions, Product Design Lions, Glass Lions

2014: Film Lions, Film Craft Lions, Press Lions, Outdoor Lions, Design Lions, Radio Lions, Cyber Lions, Direct Lions, Media Lions, Promo & Activation Lions, PR Lions, Mobile Lions, Branded Content & Entertainment Lions, Creative Effectiveness Lions, Titanium & Integrated Lions, Innovation Lions, Product Design Lions

2013: Film Lions, Film Craft Lions, Press Lions, Outdoor Lions, Design Lions, Radio Lions, Cyber Lions, Direct Lions, Media Lions, Promo & Activation Lions, PR Lions, Mobile Lions, Branded Content & Entertainment Lions, Creative Effectiveness Lions, Titanium & Integrated Lions, Innovation Lions

2012: Film Lions, Film Craft Lions, Press Lions, Outdoor Lions, Design Lions, Radio Lions, Cyber Lions, Direct Lions, Media Lions, Promo & Activation Lions, PR Lions, Mobile Lions, Branded Content & Entertainment Lions, Creative Effectiveness Lions, Titanium & Integrated Lions

2011: Film Lions, Film Craft Lions, Press Lions, Outdoor Lions, Design Lions, Radio Lions, Cyber Lions, Direct Lions, Media Lions, Promo & Activation Lions, PR Lions, Creative Effectiveness Lions, Titanium & Integrated Lions

2010: Film Lions, Film Craft Lions, Press Lions, Outdoor Lions, Design Lions, Radio Lions, Cyber Lions, Direct Lions, Media Lions, Promo & Activation Lions, PR Lions, Titanium & Integrated Lions

2009: Film Lions, Press Lions, Outdoor Lions, Design Lions, Radio Lions, Cyber Lions, Direct Lions, Media

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20. OTHER KEY AWARDS

20.1 Media Person of the Year 2015

Presented to SY Lau, Senior Executive Vice President of Tencent, President of its Online Media Group

About Media Person of the Year Award

Introduced in 1999, the Media Person of the Year Award exists to recognise those who have shaped the future of the creative communications industry and who stand as an influential figure in today’s media landscape.

This award is nominated by the Festival organisers. SY Lau will be honoured with the Media Person of the Year award on Wednesday 24 June in the Palais des Festivals, Cannes, France. About SY Lau

SY joined Tencent in 2006 and oversees Tencent Online Media Group which includes Tencent Media, Tencent Video, Tencent Weibo, Tencent Weishi and a range of mobile media products such as Tencent News and Tencent Portfolio.

SY Lau’s foresight has driven Tencent’s Online Media Group (OMG) to evolve from a single internet portal into one of the largest and most successful integrated internet media platforms in the world. OMG’s prominence and influence in the industry, obtained under SY’s guidance, derives from a mix of powerful platforms, unwavering focus on quality content and innovative products. The result is a totally new industry model that has profoundly influenced the way hundreds of millions of internet users communicate with one another, as well as their lifestyles.

Previous recipients of the Media Person of the Year Award

 2014: Richard Plepler, Chairman & Chief Executive Officer, HBO

 2013: Salar Kamangar, CEO, YouTube

 2012: Jack Dorsey, Creator, Co-Founder & Executive Chairman of Twitter, Inc. & Co- Founder & Chief Executive Officer of Square, Inc.

 2011: Eric Schmidt, Executive Chairman of Google

 2010: Mark Zuckerberg, Founder & CEO, Facebook

 2009: Steve Ballmer, CEO, Microsoft Corporation

 2008: Sir Anthony O’Reilly, Chief Executive, Independent News & Media PLC (INM)

 2007: Tsuneo Watanabe, Chairman & Editor-in-Chief, The Yomiuri Shimbun Holdings

 2006: Gunter Thielen, Chairman & CEO, Bertelsmann AG

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 2005: Lachlan Murdoch, Deputy Chief Operating Officer, News Corporation

 2004: Arnaud Lagardère, Chairman and CEO, Lagardère Group

 2003: No award presented

 2002: Sumner M Redstone, Chairman and CEO, Viacom

 2001: Gerald Levin, CEO, AOL Time Warner

 2000: Jean-Claude Decaux, President, JCDecaux Group

 1999: Silvio Berlusconi, media magnate and Prime Minister

20.2 Creative Marketer of the Year 2015

Presented to HEINEKEN

About Creative Marketer of the Year

The Creative Marketer of the Year Award honours clients who have distinguished themselves by the quality of their campaigns or who inspire innovative marketing of their products or services. This award is nominated by the Festival organisers.

HEINKEN’s Chief Commercial Officer, Jan Derck van Karnebeek, will be present in Cannes to collect the trophy at the Awards Ceremony on Saturday 27 June.

About HEINEKEN In the last three years, six of its brands have won 41 lions across seven countries including a coveted Grand Prix in Creative Effectiveness. It is also a sign of how important creativity is culturally that they are only the second client to have won the award twice since its introduction in 1992, having previously taken it home in 1995

Over the last four years, HEINEKEN has focused the energies of its marketing and commercial communities on creativity to deliver improved business performance. It has launched the Global Commerce University, its mandatory learning programme, run by industry professionals and academics, which all HEINEKEN marketing executives, sales executives and general managers must attend and pass. This initiative has helped place the foundations on which their sustainable creativity linked to innovation and in turn linked to business results have been built.

On top of this, it took steps to streamline the number of agencies that they partner with resulting in one global lead agency for the Heineken® brand and ensured consistency across its global campaigns. According to OneEquity, Heineken® is the highest rated beer brand equity in the world, showing 5.3% YTD growth at Q3 2014, with strong a performance across all regions. Other recent Cannes award winning brands include Dos Equis, Newcastle Brown Ale and Tui Beer.

Previous Winners

 2014: MCDONALD'S, presented to Steve Easterbrook, Senior Executive Vice President and Global Chief Brand Officer, McDonald's

 2013: THE COCA-COLA COMPANY, presented to Joe Tripodi, Executive Vice President and Chief Marketing & Commercial Officer of The Coca-Cola Company

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 2012: MARS, presented to Bruce McColl, Chief Marketing Officer of Mars Incorporated

 2011: IKEA, presented to Noel Wijsmans, Global Retail Manager and Vice President of IKEA Group

 2010: UNILEVER, presented to Keith Weed, Chief Marketing & Communications Officer

 2009: VOLKSWAGEN, presented to Hartmut Seeger, Director of International Advertising

 2008: PROCTER & GAMBLE, jointly presented to A.G. Lafley, Chairman & CEO and Jim Stengel, Global Marketing Officer

 2007: HONDA, presented to Ken Keir, Senior Vice-President, Honda Motor Europe

 2006: ADIDAS, presented to Erich Stamminger, President & CEO of adidas, collected by Uli Becker, Head of Global Marketing, adidas

 2005: PLAYSTATION, presented to Ken Kutaragi, President & Group CEO of Sony Computer Entertainment Inc

 2004: BMW GROUP, presented to Dr. Helmut Panke, Chairman of the Board

 2003: NIKE, presented to Philip H. Knight, Chairman, CEO & Co-Founder

 2002: SWATCH GROUP, presented to Nicolas G. Hayek, Co-Founder, Chairman & CEO

 2001: ANHEUSER-BUSCH Inc., presented to August A. Busch IV, Group Vice President / Marketing and Wholesale Operations

 2000: SONY CORPORATION, presented to Nobuyuki Idei, President & CEO

 1999: VIRGIN GROUP, presented to Richard Branson, Chairman

 1998: DIESEL, presented to Renzo Rosso, Chairman & Founder

 1997: NISSIN FOOD PRODUCTS Co., presented to Koki Ando, President, Representative Director & son of the Company’s founder

 1996: BRITISH AIRWAYS, presented to Robert Ayling, Chairman

 1995: HEINEKEN Holding N.V, presented to Alfred Heineken, Chairman of the Board of Directors & grandson of the Company's founder

 1994: NIKE Inc., presented to Philip H. Knight, Chairman of the Board, CEO & Co-founder

 1993: LEVI STRAUSS & Co., presented to Robert D. Haas, Chairman of the Board & CEO

 1992: PEPSICO Inc., presented to Wayne Calloway, Chairman of the Board and CEO

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20.3 Lion of St. Mark

Presented to Bob Greenberg, Founder, Chairman and CEO, R/GA

About the Lion of St. Mark

The Lion of St. Mark is a special award presented each year to an individual who has made an outstanding contribution to creativity in advertising and communications over their lifetime. About Bob Greenberg

Bob has been a pioneer in the advertising and communications industry for nearly four decades. He leads the vision for R/GA, an agency that serves as the digital partner for Fortune 500 companies and world-renowned brands, including Nike, Unilever, L’Oréal, MasterCard, Samsung, Coca-Cola, Ameriprise, and Johnson & Johnson.

Bob, along with his brother Richard, founded R/Greenberg Associates (R/GA) in 1977 with the idea of creating a company that values design, while focusing on developing leading-edge motion graphics and live-action film and video production. The company created groundbreaking visual effects for movies, including Alien, Predator, Seven, and Zelig. R/GA’s body of work spans 400 feature films and 4,000 television commercials.

In the mid-1990s, Bob successfully transitioned the company into an interactive agency focused on the intersection of design and technology. R/GA served as the lead digital partner for the world’s most recognized brands and went on to create an entirely new agency model of integrated digital services. Now in its fifth business model, R/GA has become one of the most successful integrated marketing services companies, creating everything from new products to digital services to social and mobile campaigns.

Bob serves on the boards of numerous schools and organizations focused on the importance of design, communications, technology, and the creative process. He sits on the Board of the Brooklyn Academy of Music, Board of Directors of the AdCouncil, Dean’s Council Advisory Board of Tisch School of the Arts, NYU ITP (Interactive Telecommunications Program), Parsons School of Design, the Berlin School of Creative Leadership, VCU Brandcenter, and is a member of The Academy of Motion Picture Arts & Sciences.

Bob has won almost every industry award for creativity, including the Academy Award, D&AD, and Cannes Lions. Among his most notable awards are his 2014 inductions into the American Advertising Federation’s Advertising Hall of Fame and the One Club Creative Hall of Fame, the 2007 BDA Lifetime Achievement Award, Clio Lifetime Achievement Award in 2006, Cooper- Hewitt National Design Award for Communications in 2003, and the Chrysler Award for Innovation in Design. He was also the Cannes International Advertising Festival Cyber Jury President in 2004 and 2013, served as a member of the 2005 Titanium Jury, and President of the Titanium and Integrated jury in 2010. In 2012, he received the Honorary Royal Designer for Industry (HonRDI), from the Royal Society for Arts.

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Previous Winners

 2014: Joe Pytka, Director, PYTKA

 2013: Lee Clow, Chairman, TBWA\Media Arts Lab, Director of Media Arts, TBWA\Worldwide

 2012: Dan Wieden, Co-Founder and Global Executive Creative Director, Wieden+Kennedy

 2011: Sir John Hegarty, Worldwide Creative Director, Founder, BBH

20.4 Cannes LionHeart Award

Presented to Former Vice President Al Gore

About the Cannes LionHeart

The Cannes LionHeart is an honorary award, presented to an individual who through innovative use of commercial brand power has made a significant and positive difference to people or the planet.

About Former Vice President Al Gore

Former Vice President Al Gore is co-founder and chairman of Generation Investment Management. He is a senior partner at Kleiner Perkins Caufield & Byers, and a member of Apple, Inc.'s board of directors. Al Gore spends the majority of his time as chairman of The Climate Reality Project, a non-profit devoted to solving the climate crisis. He was inaugurated as the forty-fifth Vice President of the United States on January 20, 1993, where he served eight years. He is the author of a series of bestsellers, the subject of an Oscar-winning documentary, as well as the co-recipient of the 2007 Nobel Peace Prize.

During Cannes Lions, Al Gore will also participate in the Cannes Debate with Sir Martin Sorrell on Friday 26 June in the Grand Audi. Their wide-ranging discussion will cover Live Earth: Road to Paris, The Climate Reality Project and the role of communications in political and environmental campaigning.

Al Gore will be presented with the LionHeart at the Cannes Lions Awards Ceremony on Saturday 27 June.

20.5 Holding Company of the Year

The Holding Company of the Year Award is given to the holding company whose Group (as defined below) is the most successful overall (in accordance with our points system) for entries in Branded Content and Entertainment, Creative Data, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Innovation, Lions Health, Media, Mobile, Outdoor, PR, Press, Product Design, Promo & Activation, Radio, Titanium and Integrated and Glass Lions.

DEFINITION For the purposes of Cannes Lions a Holding Company is a group of companies which are 20% or more owned (or whose parent undertaking is 20% or more owned) by the holding company or any of its subsidiaries.

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For the purposes of Cannes Lions a Group is:

A "Group" means all agencies which fall within the following collective grouping:

1. The holding company (which is a parent undertaking) together with its subsidiary undertakings (see below for definitions);

2. Any agency which is 20% or more owned (or whose parent undertaking is 20% or more owned) by the holding company or any of its subsidiaries (where the ownership percentage is calculated by reference to voting rights held); and

3. Any agency which, whilst not falling within 1 or 2 above, nonetheless trades under one of the holding company's core brands (or a variation of one of its core brands).

For the purposes of 1 and 2 above, an undertaking is a parent undertaking in relation to another undertaking (being its subsidiary undertaking) if it holds, either directly or indirectly, over 50% of the voting rights in respect of such undertaking.

See below for further details of how Cannes Lions determines whether or not an agency sits within a Group for the purposes of the Holding Company of the Year Award.

IMPORTANT INFORMATION The major holding companies considered include but are not limited to Cheil Worldwide, Dentsu Group, Dentsu Aegis Network, Grupo ABC, Hakuhodo, Havas, Interpublic, MDC, Omnicom, Publicis Groupe and WPP

Only the information submitted on the original entry forms in the "Agency" fields (or amendments received before June 10 2015) will be considered in the Holding Company of the Year calculations. It is the responsibility of each holding company to inform Cannes Lions if an agency has entered or left its Group between 1 March 2014 and 30 April 2015. Further verification may be required by Cannes Lions and spot checks and audits may be carried out from time to time.

No amendments or additions to company names or ownership will be made after June 10 2015. Notwithstanding this, Cannes Lions shall have absolute discretion in determining whether or not an agency sits within a Group.

POINTS  12 points for a Titanium or Creative Effectiveness Grand Prix  10 Points for all other Grand Prix, including Grand Prix For Good  10 points for a Titanium or Creative Effectiveness Lion  7 points for a Gold Lion  7 Points for an Innovation Lion  7 Points for a Creative Data Lion  7 Points for a Glass Lion  5 points for a Silver Lion  3 points for a Bronze Lion  1 point for a shortlist position

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CALCULATION The winner of the Holding Company of the Year Award will be the holding company whose Group members obtain the most points in aggregate in accordance with the above points table.

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

However it should be noted that a Group member’s points will only count towards the holding company’s overall total if the agency in question was a Group member on the date that its award-winning campaign was initially released, published or aired.

To clarify:  For the purposes of categories one and two above, any acquisition, divestment, investment or merger relating to the Group or any Group member shall be treated as having taken place only on the date when legal completion of the transaction occurs (and consequently where any such transaction is announced but completion remains subject to the satisfaction of any condition(s), the transaction shall only be treated as having occurred when completion occurs after all conditions have been satisfied or waived); and  For the purposes of category 3 above, an agency will only be a Group member whilst it is trading under one of the holding company's core brands.

Shared Points If a shortlisted or winning entry has been credited to more than one agency, the points awarded to the entry will be divided and allocated equally among the agencies credited. If the agencies sharing the points are from the same Holding Company, the total will go to that Holding Company. However, if Agency A belongs to Holding Company A and wins a Lion co- credited with Agency B (which belongs to Holding Company B), then the points will be shared between both Holding Companies.

If Agency A belongs to Holding Company A but the second agency is independent half the points will go to Holding Company A.

A campaign is considered as one award, therefore a Gold Campaign wins seven points. However, the remaining shortlist points attributed to the campaign are also awarded, known as campaign points. Therefore, a Gold campaign of three executions wins seven points plus two campaign points. In the case of a tie, the campaign points from the winning campaign are valued higher than regular shortlist points.

Where different Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with only 1 execution of a 4 part campaign that wins a silver, then Agency A will receive 2 points.

Tied total points In the case of a tie between holding companies in the number of points won by their respective Groups, the winner will be determined in accordance with the following formula:

 The Holding Company with the highest overall number of Lions is the winner. If still equal, then  The Holding Company with the highest number of highest ranking Lions is the winner. If still equal, then  The Holding Company with the most shortlist points is the winner.

The Holding Company of the Year Award will be announced and presented during the Film, Film Craft, Branded Content & Entertainment and Titanium and Integrated Lions Awards Ceremony, on Saturday 27 June 2015. 62nd International Festival of Creativity – Cannes Lions 2015 130

Previous Winners

 2014: WPP

 2013: WPP

 2012: WPP

 2011: WPP

20.6 Network of the Year Award

The Network of the Year Award is given to the agency network that is the most successful overall (in accordance with the Lions Festivals points system) for entries in Branded Content & Entertainment, Creative Data, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Innovation, Lions Health, Media, Mobile, Outdoor, PR, Press, Product Design, Promo & Activation, Radio, Titanium and Intergated and Glass Lions.

DEFINITION For the purposes of Cannes Lions, a Network is a group of agencies that trade under the same name/branding but also may include additional companies that are majority owned by the Network.

To form part of the network for consideration in the calculation, the company concerned must be wholly or majority owned by the network, or be associated with a network through naming and/or branding. All entries from an agency are eligible, regardless of the entrant company. Entrants will be asked to declare which, if any, network and/or holding company each entry is affiliated to at the point of entry. Additionally, Networks and Holding Companies will be asked to provide information concerning all mergers, acquisitions and divestments made between 1 March 2014 and 30 April 2015.

IMPORTANT INFORMATION The major networks considered include, but are not limited to, BBDO, Cheil Worldwide, DDB, Dentsu Group, Dentsu Aegis Network, FCB, Grey Worldwide, Hakuhodo, Havas, JWT, Leo Burnett, Lowe, McCann, Ogilvy & Mather, Publicis.Sapient, Saatchi & Saatchi, TBWA and Y&R.

Only the information submitted on the original entry forms in the "Agency" fields (or amendments received before June 10 2015) will be considered in the Network of the Year calculations. It is the responsibility of each network to inform Cannes Lions if an agency has entered or left its group between 1 March 2014 and 30 April 2015.

Further verification may be required by Cannes Lions and spot checks and audits may be carried out from time to time. No amendments or additions to company names or ownership will be made after June 10 2015. Lions Festivals cannot be held responsible for omissions or wrongful inclusions if that information has not been provided.

Notwithstanding this, Cannes Lions shall have absolute discretion in determining whether or not an agency sits within a Network.

POINTS  12 points for a Titanium or Creative Effectiveness Grand Prix 62nd International Festival of Creativity – Cannes Lions 2015 131

 10 Points for all other Grand Prix, including Grand Prix For Good  10 points for a Titanium or Creative Effectiveness Lion  7 points for a Gold Lion  7 Points for an Innovation Lion  7 Points for a Creative Data Lion  7 Points for a Glass Lion  5 points for a Silver Lion  3 points for a Bronze Lion  1 point for a shortlist position

CALCULATION The winner of the Network of the Year Award will be the network whose members obtain the most points in aggregate in accordance with the above points table.

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

However it should be noted that a network member’s points will only count towards the network’s overall total if the agency in question was a network member on the date that its award-winning campaign was initially released, published or aired.

To clarify: Any acquisition, divestment, investment or merger relating to the network or any network member shall be treated as having taken place only on the date when legal completion of the transaction occurs (and consequently where any such transaction is announced but completion remains subject to the satisfaction of any condition(s), the transaction shall only be treated as having occurred when completion occurs after all conditions have been satisfied or waived).

Shared Points

If a shortlisted or winning entry has been credited to more than one agency, the points awarded to the entry will be divided and allocated equally among the agencies credited. If the agencies sharing the points are from the same Network, the total will go to that Network. However, if Agency A belongs to Network A and wins a Lion co-credited with Agency B (which belongs to Network B), then the points will be shared between both Networks.

If Agency A belongs to Network A but the second agency is independent half the points will go to Network A.

If an Agency is jointly owned by two Networks the points are split equally between them. For example TBWA\Hakuhodo, Dentsu Y&R.

A campaign is considered as one award, therefore a Gold Campaign wins seven points. However, the remaining shortlist points attributed to the campaign are also awarded, known as campaign points. Therefore, a Gold campaign of three executions wins seven points plus two campaign points. In the case of a tie, the campaign points from the winning campaign are valued higher than regular shortlist points.

Where different Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with only 1 execution of a 4 part campaign that wins a silver, then Agency A will receive 2 points.

Tied total points

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In the case of a tie between Networks in the number of points won by their respective companies, the winner will be determined in accordance with the following formula:

 The network with the highest overall number of Lions is the winner. If still equal, then  The network with the highest number of highest ranking Lions is the winner. If still equal, then  The network with the most shortlist points is the winner.

The Network of the Year Award will be announced and presented during the Film, Film Craft, Branded Content & Entertainment and Titanium and Integrated Lions Awards Ceremony, on Saturday 27 June 2015.

Previous Winners

 2014: Ogilvy & Mather

 2013: Ogilvy & Mather

 2012: Ogilvy & Mather

 2011: BBDO

 2010: BBDO

 2009: BBDO

 2008: BBDO

 2007: BBDO

20.7 Regional Network of the Year Award

About the Award

The Regional Network of the Year Award is given to four regional agency networks that obtain the highest score for entries in Branded Content & Entertainment, Creative Data, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Innovation, Lions Health, Media, Mobile, Outdoor, PR, Press, Product Design, Promo & Activation, Radio, Titanium and Intergated and Glass Lions. The regions for consideration are: Asia Pacific, EMEA, Latin America and North America.

IMPORTANT INFORMATION Only the information submitted on the original entry forms in the "Agency Network" fields (or amendments received before June 10 2014) will be considered in the Network of the Year calculations. All calculations are based on information provided and confirmed by the Networks and Holding Companies. Cannes Lions cannot be held responsible for omissions or wrongful inclusions if that information has not been provided. Further verification may be required by Cannes Lions and spot checks and audits may be carried out from time to time.

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Notwithstanding this, Cannes Lions shall have absolute discretion in determining a Network’s eligibility for this award.

ELIGIBILITY The Regional Network of the Year Award is given to four regional agency Networks (as defined below) that obtains the highest score for entries in the Film, Film Craft, Press, Outdoor, Radio, Media, Cyber, Mobile, Direct, Promo, Design, Product Design, PR, Titanium and Integrated, Creative Effectiveness, Branded Content and Entertainment and Innovation Lions sections. The regions for consideration are: Asia Pacific, EMEA, Latin America and North America.

To form part of the regional network for consideration in the calculation, the company concerned must be wholly or majority owned by the network, or be associated with a network through naming and/or branding. All entries from an agency are eligible, regardless of the entrant company. Entrants will be asked to declare which, if any, network and/or holding company each entry is affiliated to at the point of entry. Additionally, Networks and Holding Companies will be asked to provide information concerning all mergers, acquisitions and divestments made between 1 March 2013 and 30 April 2014.

CALCULATION

The Regional Network of the Year's award's calculation is based on all shortlisted entries and awards won by an agency.

 12 points for a Titanium or Creative Effectiveness Grand Prix

 10 Points for all other Grand Prix, including Grand Prix For Good

 10 points for a Titanium or Creative Effectiveness Lion

 7 points for an Innovation Lion

 7 points for a Product Design Lion

 7 points for a Gold Lion

 5 points for a Silver Lion

 3 points for a Bronze Lion

 1 point for a shortlist position

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

SHARED POINTS If a shortlisted or winning entry has been credited to more than one agency, the points awarded to the entry will be divided and allocated equally among the agencies credited. If the agencies sharing the points are from the same network the total will go to that network, however any points shared with an agency out of the network will be shared between both parties. A campaign is considered one award, therefore a Gold campaign wins seven points. However, the remaining shortlist points attributed to the campaign are also awarded, known as campaign points. Therefore, a Gold campaign of three executions wins seven points plus two campaign points. In the case of a tie, the campaign points from the winning campaign are valued higher than regular shortlist points. Where different advertising agencies have been credited to separate executions of an awarded campaign, the points are divided pro rata. For

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example, if Agency A is credited with one execution only of a three-part campaign that is shortlisted, then Agency A will receive one third of the point.

TIED TOTAL POINTS In the case of a tie in the number of points, first the number and then the rank of the awards are taken into consideration. Finally, if necessary, all shortlist points are taken into consideration.

 The Regional Network with the highest overall number of awards is the winner. If still equal, then

 If still equal, then the Regional Network with the highest ranked award is the winner. If still equal, then

 The Regional Network with the highest number of highest ranking awards is the winner. If still equal, then

 The Regional Network with the most shortlist points is the winner.

Previous Winners

2014: APAC: BBDO EMEA: DDB North America: BBDO South America: Ogilvy & Mather

20.8 Independent Agency of the Year

The Independent Agency of the Year award is given to the agency that is the most successful overall (in accordance with the Lions Festival points system) for entries in Branded Content and Entertainment, Creative Data, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Innovation, Lions Health, Media, Mobile, Outdoor, PR, Press, Product Design, Promo & Activation, Radio, Titanium and Integrated and Glass Lions.

DEFINITION

To be eligible for the award, an Independent Agency will be defined as an agency that is majority owned by its management or independent shareholders and is not associated with any holding company, network or listed entity.

Companies which are not part of a Network but which are owned more than 20% by a Holding Company are not eligible for Independent Agency of the Year.

The calculation does not consider how many offices an agency has or the number of countries in which an agency is located.

IMPORTANT INFORMATION

Only the information submitted on the original entry forms in the "Agency" fields (or amendments received before June 10 2014) will be considered in the Independent Agency of the Year calculations. No amendments or additions to company names or ownership will be made after June 10 2014. 62nd International Festival of Creativity – Cannes Lions 2015 135

Notwithstanding this, Cannes Lions shall have absolute discretion in determining whether or not an agency is considered independent. Lions Festivals cannot be held responsible for omissions or wrongful inclusions if that information has not been provided.

POINTS

 12 points for a Titanium or Creative Effectiveness Grand Prix  10 points for all other Grand Prix, including Grand Prix For Good  10 points for a Titanium or Creative Effectiveness Lion  7 points for a Gold Lion  7 Points for an Innovation Lion  7 Points for a Creative Data Lion  7 Points for a Glass Lion  5 points for a Silver Lion  3 points for a Bronze Lion  1 point for a shortlist position

CALCULATION

The calculation for Independent Agency of the Year is based on all the shortlisted entries and awards won by agencies that are not majority owned by a major holding company or network.

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

Shared Points If a shortlisted or winning entry has been credited to more than one agency, the points awarded to the entry will be divided and allocated equally among the agencies credited.

A campaign is considered as one award, therefore a Gold Campaign wins seven points. However, the remaining shortlist points attributed to the campaign are also awarded, known as campaign points. Therefore, a Gold campaign of three executions wins seven points plus two campaign points. In the case of a tie, the campaign points from the winning campaign are valued higher than regular shortlist points.

Where different Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with only one execution of a four part campaign that wins a silver, then Agency A will receive two points.

Tied total points In the case of a tie between Agencies in the number of points, the winner will be determined in accordance with the following formula:

 The agency with the highest overall number of Lions is the winner. If still equal, then  The agency with the highest number of highest ranking Lions is the winner. If still equal, then  The agency with the most shortlist points is the winner.

The Independent Agency of the Year Award will be announced and presented during the Film, Film Craft, Branded Content & Entertainment and Titanium and Integrated Lions Awards Ceremony, on Saturday 27 June 2015.

Previous Winners

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 2014: Forsman & Bodenfors, Gothenburg

 2013: Wieden+Kennedy, Portland

 2012: Wieden+Kennedy, Portland

 2011: Wieden+Kennedy, Portland

 2010: Jung von Matt, Hamburg, Germany

20.9 Agency of the Year

This award honours the agency that is the most successful overall (in accordance with the Lions Festival points system) for entries in Branded Content and Entertainment, Creative Data, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Innovation, Lions Health, Media, Mobile, Outdoor, PR, Press, Product Design, Promo & Activation, Radio, Titanium and Integrated and Glass Lions.

DEFINITION

For the purposes of Cannes Lions, an Agency is defined as a single office of an advertising, PR, Design or other agency that is a service based business dedicated to creating, advertising and other forms of promotional marketing for its clients.

IMPORTANT INFORMATION

Only the information submitted on the original entry forms in the "Agency" fields (or amendments received before June 10 2015) will be considered in the Agency of the Year calculations.

All calculations are based on information provided and confirmed by the Networks and Holding Companies. Lions Festivals cannot be held responsible for omissions or wrongful inclusions if that information has not been provided. Further verification may be required by Lions Festivals and spot checks and audits may be carried out from time to time. No amendments or additions to company names or ownership in entry data submitted will be allowed after June 10 2015. Notwithstanding this, Cannes Lions shall have absolute discretion in determining an Agency’s eligibility for this award.

POINTS

 12 points for a Titanium or Creative Effectiveness Grand Prix  10 points for all other Grand Prix, including Grand Prix For Good  10 points for a Titanium or Creative Effectiveness Lion  7 points for a Gold Lion  7 Points for an Innovation Lion  7 Points for a Creative Data Lion  7 Points for a Glass Lion  5 points for a Silver Lion  3 points for a Bronze Lion  1 point for a shortlist position

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CALCULATION

The Agency of the Year calculation is based on all shortlisted entries and awards won by an agency. The agency total is calculated by adding the total points from Lions awarded to the points from the remaining shortlist entries. The maximum number of points awarded to an agency for shortlisted entries is 10. This does not include campaign points as these are linked to a winning award.

If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

Multiple Entries If the same entry or campaign is entered in more than one sub-category within one entry section and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins an award and one part of that campaign also wins an award in another sub- category in the same entry section, only the highest scoring award counts. This rule is applied only within each entry section; that is, if an entry/campaign wins a Silver Lion and a Gold Lion in Press Lions, only the Gold points are counted. However, if the same entry/campaign wins a Silver in Press Lions and a Gold in Outdoor Lions, both the Silver and Gold points are counted.

Shared Points If a shortlisted or winning entry has been credited to more than one agency, the points awarded to the entry will be divided and allocated equally among the agencies credited.

A campaign is considered as one award, therefore a Gold Campaign wins seven points. However, the remaining shortlist points attributed to the campaign, known as campaign points are also awarded. Therefore, a Gold campaign of three executions wins seven points plus two campaign points. In the case of a tie, the campaign points from the winning campaign are valued higher than regular shortlist points.

Where different Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with only one execution of a four part campaign that wins a silver, then Agency A will receive two points.

Agency points contribute to both Agency of the Year and also Independent Agency of the Year if the agency is not part of a Network or Holding Company.

Tied total points In the case of a tie between Agencies the winner will be determined in accordance with the following formula:

 The Agency with the highest overall number of Lions is the winner. If still equal, then  The Agency with the highest number of highest ranking Lions is the winner. If still equal, then  The Agency with the most entry points, taking into consideration all duplicated entries is the winner. If still equal, then  The Agency with the most shortlist points, disregarding the cap of 10, is the winner.  If a rank can be established on the trophies alone, the shortlist points are not taken into consideration.

Previous Winners

 2014: adam&eveDDB,London

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 2013: Ogilvy Brasil, São Paulo

 2012: Wieden+Kennedy, Portland

 2011: ALMAPBBDO, São Paulo, Brazil

 2010: ALMAPBBDO, São Paulo, Brazil

 2009: DDB Brasil, Sao Paulo Brazil,

 2008: BBDO New York

 2007: Saatchi & Saatchi New York, USA

 2006: TBWA\ PARIS, France

 2005: TBWA\ PARIS, France

 2004: TBWA\ PARIS, France

 2003: TBWA\ PARIS, France

 2002: Saatchi & Saatchi, UK

 2001: F/Nazca Saatchi & Saatchi, Brazil

 2000: Almap/BBDO, Brazil

 1999: DM9 DDB Publicidade, Brazil

 1998: DM9 DDB Publicidade, Brazil

 1997: BBDO, USA

 1996: Saatchi & Saatchi, UK

 1995: Lowe Howard-Spink, UK

 1994: Bartle Bogle Hegarty, UK

 1993: Bartle Bogle Hegarty, UK

20.10 Grand Prix for Good

The Grand Prix for Good rewards work ineligible to win a Grand Prix in their sections because they are made for charities/not for profit or have charitable or public service messages. All such excluded Gold winning entries across ALL entry sections (except for Film Craft and Innovation Lions) will be judged by the Titanium and Integrated Jury, who will choose one piece to receive the Cannes Lions Grand Prix for Good, which will be awarded during the Awards Ceremony on Saturday 27 June.

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ELIGIBILITY Examples of communications that would be excluded from consideration for the Grand Prix in their respective entry sections include, but are not limited to: charities, funds, foundations, volunteer appeals, blood & organ donation appeals, NGOs, unions, associations, state education, publicly funded arts facilities such as libraries and museums, political & religious messages, racial, ethnic & disability awareness, sex equality, anti-smoking, anti-drugs, anti- drink-driving, gambling addiction. The Cannes Lions organisers shall have absolute discretion in determining which entries are eligible for this award.

CALCULATION

The Grand Prix for Good winner will contribute 10 points towards Network of the Year, Independent Agency of the Year and Holding Company of the Year. Specifically with regard to Creative Effectiveness Lions - an entry is only eligible once for the Grand Prix for Good. For example: If an entry was a candidate for the Grand Prix for Good in the previous year, it is ineligible for the Grand Prix for Good the following year. If an entry was not a candidate for the Grand Prix for Good in the previous year, it will be eligible for the Grand Prix for Good the following year if it wins a Creative Effectiveness Lion.

Previous Winners

 2014: Lemz, Amsterdam, ‘Sweetie’, Terre des Hommes

 2013: BBDO Dusseldorf, Germany, ‘The Ant Rally’, WWF

 2012: Droga5 New York, USA, ‘Help I Want to Save a Life’, Help Remedies

 2011: Leo Burnett Melbourne, Australia, ‘See the Person’, Scope

 2010: Abbott Mead Vickers BBDO London, UK, ‘Choose a Different Ending’, Anti-Knife Campaign

20.11 Palme d’Or

The Palme d'Or honours the best film production company with entries in Film, Film Craft and Branded Content & Entertainment and also Film entries in Lions Health.

All shortlisted and winning entries from these categories, from all film production companies, are counted towards the Palme d’Or.

DEFINITION For the purpose of the Palme d’Or award at Cannes Lions, a production company refers to a single office of a production company with entries in Film, Film Craft, Branded Content including Lions Health Film entries. A production company may be credited in other entry sections but does not contribute to the Palme d’Or.

IMPORTANT INFORMATION

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Only the information submitted on the original entry forms in the "Production Company" fields (or amendments received before June 10 2015) will be considered in the Palme d’Or calculations.

Cannes Lions cannot be held responsible for wrongful inclusions or omissions if that information has not been provided. Further verification may be required by Cannes Lions and spot checks and audits may be carried out from time to time. No amendments or additions to company names or ownership will be made after June 10 2015.

If a production company has more than one office in a country, entries from all offices within that country are included. Production companies are only considered to be part of the same entity in a country if their names are the same. Sister and satellite companies with different names are not considered together: results from @radical.media in New York and Los Angeles are combined, for example; entries from sister companies are considered separately.

Notwithstanding this, Cannes Lions shall have absolute discretion in determining a Production Company’s eligibility for this award.

POINTS

 10 points for a Grand Prix, including Grand Prix For Good  7 points for a Gold Lion  5 points for a Silver Lion  3 points for a Bronze Lion  1 point for a shortlist position

CALCULATION The Palme d’Or calculation is based on all shortlisted entries and awards won by a production company. The total is calculated by adding the total points from Lions awarded to the points from the remaining shortlist entries. The maximum number of points awarded to a production company for shortlisted entries is 10. This does not include campaign points as these are linked to a winning award. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

A campaign is considered as one award, therefore a Gold Campaign wins seven points. However, the remaining shortlist points attributed to the campaign are also awarded, known as campaign points. Therefore, a Gold campaign of three executions wins seven points plus two campaign points. In the case of a tie, the campaign points from the winning campaign are valued higher than regular shortlist points.

Multiple Entries

If the same entry or campaign is entered in more than one sub-category within one entry section and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins an award and one part of that campaign also wins an award in another sub- category in the same entry section, only the highest scoring award counts. This rule is applied only within each entry section; that is, if an entry/campaign wins a Silver Lion and a Gold Lion in Film Craft, only the Gold points are counted. However, if the same entry/campaign wins a Silver in Film Craft and a Gold in Film, both the Silver and Gold points are counted.

Shared Points

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If a shortlisted or winning entry has been credited to more than one agency, the points awarded to the entry will be divided and allocated equally among the agencies credited.

Where different Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Production Company A is credited with only one execution of a four part campaign that wins a silver, then Production Company A will receive two points.

Agency points go towards both Agency of the Year and Independent Agency of the Year if the agency is not part of a Network or Holding Company.

Tied total points

In the case of a tie between holding companies in the number of points won by their respective Groups, the winner will be determined in accordance with the following formula:

 The Production Company with the highest overall number of Lions is the winner. If still equal, then  The Production Company with the highest number of highest ranking Lions is the winner. If still equal, then  The Production Company with the most entry points, taking into consideration all duplicated entries is the winner. If still equal, then  The Production Company with the most shortlist points is the winner.

If a rank can be established on the trophies alone, the shortlist points are not taken into consideration.

The Palme d’Or Award will be announced and presented during the Film, Film Craft, Branded Content & Entertainment and Titanium and Integrated Lions Awards Ceremony, on Saturday 27 June 2015.

Previous Winners

 2014: MJZ, USA

 2013: MJZ, USA

 2012: MJZ, USA

 2011: Smuggler, USA

 2010: MJZ, USA

 2009: Phenomena, Thailand

 2008: MJZ, USA

 2007: Smuggler, USA

 2006: MJZ, USA

 2005: MJZ, USA

 2004: Hungry Man, USA

 2003: Partizan, UK

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 2002: Gorgeous Enterprises, UK

 2001: @radical.media, USA

 2000: Propaganda/Satellite Films, USA

 1999: Propaganda/Satellite Films, USA

 1998: @radical.media, USA

 1997: Propaganda Films, USA

 1996: Czar Filmcompany, The Netherlands

 1995: Pytka, USA

 1994: Pytka, USA

 1993: Pytka, USA

 1992: Propaganda Films, USA

 1991: Coppos Films, USA

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21. AWARDS CEREMONIES

MONDAY 22 JUNE – Press, Mobile, Direct, Promo & Activation Lions

The proposed timetable for the Awards Ceremony, subject to final confirmation, is as follows:

18:15 Doors Open 19:00 Opening of the Awards Ceremony Promo & Activation Lions Winners Press Lions Winners Print Young Lions Winners Press Lions Winners Direct Lions Winners Mobile Lions Winners

21:00 Opening Gala, Carlton Beach

TUESDAY 23 JUNE – Outdoor, Creative Effectiveness, PR, Media, Glass Lions

The proposed timetable for the Ceremony, subject to final confirmation, is as follows:

18:15 Doors open 19:00 Opening of the Awards Ceremony Outdoor Lions Winners Creative Effectiveness PR Lions Winners PR Young Lions Winners PR Lions Winners Glass Lions Winners Media Lions Winners (Part 1) Media Young Lions Winners Media Lions Winners (Part 2)

WEDNESDAY 24 JUNE – Cyber, Product Design, Radio, Design Lions

The proposed timetable for the Ceremony, subject to final confirmation, is as follows:

18:15 Doors Open 19:00 Opening of the Awards Ceremony Radio Lions Winners Design Lions Winners Design Young Lions Winners Product Design Winners Media Person of the Year Cyber Winners (Part 1) Cyber Young Lions Winners Cyber Winners (Part 2)

FRIDAY 26 JUNE – Creative Data and Innovation Lions

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The proposed timetable for the Ceremony, subject to final confirmation, is as follows:

18:15 Doors open 19:00 Opening of the Awards Ceremony Creative Data Lions Innovation Lions

SATURDAY 27 JUNE – Titanium & Integrated, Film Craft, Branded Content & Entertainment, Film Lions

The proposed timetable for the Ceremony, subject to final confirmation, is as follows:

18:15 Doors open 19:00 Opening of the Awards Ceremony Branded Content & Entertainment Film Craft Lions Winners The Cannes LionHeart Award Young Marketers Winners Masters of Creativity Winners Independent Agency of the Year Creative Marketer of the Year Titanium and Integrated Lions Winners Lion of St Mark Film Lions Winners Film Young Lions Winners Film Lions Winners Palme d’Or Winners Holding Co of the Year Network of the Year Agency of the Year

21:30 Closing Gala, Carlton Beach

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22. CONTENT AT CANNES LIONS

IMPORTANT: With such a short time between sessions, journalists are kindly asked to interview speakers outside the auditorium, so that the next session begins on time. IT IS STRICTLY FORBIDDEN TO FILM IN THE SEMINARS & FORUMS

More than 250 speakers have been confirmed as taking to the stage during Cannes Lions, all of whom will offer insights and inspiration from an array of creative disciplines. Content is delivered through four main streams: Seminars, Forums, Workshops and Masterclasses.

SEMINARS The main stage hosts inspirational speakers from a variety of backgrounds talking about the ‘big pitcture’ topics. With thought-leaders, clients, industry gurus and non-advertising creative stars such as directors, musicians and architects taking to the stage, the seminar programme inspires and imforms through new ideas and concepts.

FORUMS If you want to explore a topic in more depth or put your questions to a speaker, then visit the Forum stage. It’s an intimate space; a quiet oasis of creative discussion in the Palais. This is a stage where you can delve deeper into the issues, challenges and trends that affect your work. Each day takes an umbrella theme and then explores it from every angle. Forum speakers come from a wide variety of creative disciplines and backgrounds, and they have come from all over the world to share their experiences, insight and opinions.

Crucially, the Forum is a place where the audience become part of the conversation and can put questions to the speakers and panels. The Forum agenda exposes you to the unfamiliar from the worlds of art and visual language, music and entertainment strategies, audience understanding and creative talent management. It’s also a place to see famous faces in new roles. Meet Lars Ulrich the brand manager, Kim Kardashian West the entrepreneur - even Shakespeare appears as a marketing expert.

There are five different themes to explore: Visual Language, Brands and Entertainment, Independent Agency Day, Audiences and Media, Creative Talent.

WORKSHOPS These are longer sessions that can teach all delegates to be more creative, no matter what their background. Sessions include negotiation workshops from hostage negotiators, brain training with Mindscapes, leadership skills with Hyper Island and the opportunity to experience rapid prototyping with LEGO.

MASTERCLASSES A series of talks from 10 of the most interesting and exciting minds from the industry. This is a chance to get up close and personal with your creative heroes as they share their personal stories and experiences of working in creativity. The sessions take place in a relaxed and informal setting.

An up-to-date programme of sessions, along with speaker details, can be found online at www.canneslions.com and on the official Cannes Lions App.

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23. THE YOUNG GENERATION IN CANNES

23.1 Young Lions

Over 1,000 Young Lions will attend this year’s event and take advantage of the special package put together by the Festival organisers.

Since 1992, the Festival organisers have allowed young industry professionals to attend the Cannes Lions Festival by offering them a reduced registration rate, negotiated discounted hotel accommodation and group travel arrangements and by encouraging various sponsors (media companies, trade publications, production houses, etc.) to support them and make this trip more affordable. Young Lions packages consist of Young Creatives (under 28), Young Agency Executive (under 28), Young Marketers (under 30) and student registrations.

23.2 About the Young Lions Competitions

Since 1995, young industry professionals have competed in the Young Lions Competitions which take place during the Festival week. Teams are selected through a pre-selection process in their own country with the winners attending Cannes.

The competitions take place in the Palais des Festivals with each team having their own workstation. Access to these areas is strictly controlled with no external help or influence permitted.

Seven competitions take place throughout the Festival week: Print, Media, Cyber, Film, Design, Marketers and PR.

The names of the competitors taking part in this year’s competitions can be found in a separate document, available on the Press Portal.

Young Lions Competition Sponsors

Adobe, IBM, Getty Images, Ogilvy & Mather, Makkah

23.3 The Young Lions Print Competition

Sponsored by Makkah

43 teams are taking part in this year’s Print competition

The Brief The teams are briefed on Saturday 20 June. The client is a charity or non-profitable organisation, whose name, objectives, strategies and target audience remain secret until they are disclosed at the briefing session.

The Challenge After the brief, the teams start working on their own. On Sunday 21 June at 08.30 they will have access to their workstations in the Palais until 20.00 to create the Print ad.

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The Judging The work will be judged by the Press Jury on Monday 22 June from 08:45hrs.

Members of the press are invited to the winner’s announcement on Monday 22 June from approximately 09:30, in the Workshop Room.

The Prizes

The winning teams will be announced at the Direct, Mobile, Press and Promo & Activation Lions Awards Ceremony on Monday 22 June where the Gold Winners will be presented with their gold medals.

Gold, Silver and Bronze medals will be presented to the winners. Gold winners also receive two passes to next year’s Festival, as well as accommodation for the week. But the real value of winning one of the competitions is the industry exposure it gives young talent.

23.4 The Young Lions Cyber Competition

45 teams are taking part in this year’s Cyber Competition

The Brief The teams are briefed on Monday 22 June. The client is a charity or non-profitable organisation, whose name, objectives, strategies and target audience remain secret until they are disclosed at the briefing session.

The Challenge After the brief, the teams start working on their own. On Tuesday 23 June at 08.30 they will have access to their workstations in the Palais until 20.00 to produce a creative solution aligned to the technological evolution of social media.

The Judging The work will be judged by the Cyber Lions Jury on Wednesday 24 June from 08:45.

Members of the press are invited to the the winners’ announcement on Wednesday 24 June from approximately 10:00 in the Young Lions Competition Area.

The Prizes

The winning teams will be announced at the Design, Product Design Radio and Cyber Awards Ceremony on Wednesday 24 June where the Gold Winners will be presented with their gold medals.

Gold, Silver and Bronze medals will be presented to the winners. Gold winners also receive two passes to next year’s Festival, as well as accommodation for the week. But the real value of winning one of the competitions is the exposure it gives young talent.

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23.5 The Young Lions Media Competition

28 teams are taking part in this year’s Media Competition.

The Brief The teams are briefed on Sunday 21 June. The client is a charity or non-profitable organisation, whose name, objectives, strategies and target audience remain secret until they are disclosed at the briefing session.

The Challenge After the brief, the teams start working on their own. On Monday 22 June at 08.30 they will have access to their workstations in the Palais until 20.00 to create the Media strategy. Teams need to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge to drive critical business success. Each team is required to generate the necessary insight to develop an innovative media/contact strategy to solve a brief from the charity.

The Judging Teams are asked to prepare their submission in the form of a five minute presentation which will then be presented to and judged by the dedicated Young Lions Media Jury on Tuesday 23 June from 08:45.

The Young Lions Media Jury

Lynn Lewis, Global Chief Marketing Officer, UM Worldwide Chris McCarthy, Creative Program Manager Lead, The Zoo Guy Abrahams, Worldwide Strategic Marketing Director at ZenithOptimedia

Members of the press are invited to the winner’s announcement on Tuesday 23 June at approximately 16:45 in the Young Lions Judging Room.

The Prizes

The winning team will be announced at the Media, PR, Outdoor, Glass and Creative Effectiveness Lions Awards Ceremony on Tuesday 23 June where they will be presented with their gold medals.

Gold, Silver and Bronze medals will be presented to the winners. Gold winners also receive two passes to next year’s Festival, as well as accommodation for the week. But the real value of winning one of the competitions is the exposure it gives young talent.

23.6 The Young Lions Design Competition

Launched in 2012, 19 teams are taking part in this year’s Design Competition

The Brief The teams are briefed on Sunday 21 June. The client is a charity or non-profitable organisation, whose name, objectives, strategies and target audience remain secret until they are disclosed at the briefing session.

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The Challenge After the brief, the teams start working on their own. On Monday 22 June at 08.30 they will have access to their workstations in the Palais until 20.00 on Tuesday 23 June to deliver a brand identity that includes a logo/brand, a 150-word description of how the brand identity fits the brief and a 150-word description of how the brand would evolve.

The Judging The work will be judged by the Design Lions Jury on Wednesday 24 June from 08:45.

Members of the press are invited to the winners’ announcement on Wednesday 24 June from approximately 09:30 in Audi E.

The Prizes

The winning teams will be announced at the Design, Product Design, Radio and Cyber Lions Awards Ceremony on Wednesday 24 June where where they will be presented with their gold medals.

Gold, Silver and Bronze medals will be presented to the winners. Gold winners also receive two passes to next year’s Festival, as well as accommodation for the week. But the real value of winning one of the competitions is the exposure it gives young talent.

23.7 The Young Lions Film Competition

The competition has 38 teams competing. Each team will be provided with a mobile device on which to complete their work. The teams will have just 48 hours to create their 60 second commercial which will be judged by the Cannes Lions Film jury.

The Brief The teams are briefed on Wednesday 24 June by the client whose name, objectives, strategies and target audience remain secret until they are disclosed at the briefing session.

The winning film will be available for the charity to incorporate into their marketing campaign following Cannes.

The Challenge After the brief, the teams start working on their own and have two days to shoot original stock footage for their 60 second advert.

The Judging The work will be judged by the Film Lions Jury at 12:30 Saturday 27 June.

Members of the press are invited to the winners announcement on Saturday 27 June from approximately 13:45 in Redac 1.

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The Prizes

The Gold winning team will be announced at the Film, Film Craft, Branded Content & Entertainment, and Titanium and Integrated Lions Awards Ceremony on Saturday 27 June where they will be presented with their medal and the winning film will be shown.

Gold, Silver and Bronze medals will be presented to the winners. Gold winners also receive two passes to next year’s Festival, as well as accommodation for the week. But the real value of winning one of the competitions is the exposure it gives young talent.

23.8 The Young Marketers Competition

Sponsored by Ketchum

Now in its sixth year, teams will be made up of two young marketers from a client organisation aged 30 years or under. 20 countries are taking part in the Young Marketers Competition.

The Brief The teams are briefed on Wednesday 24 June. The client is a charity or non-profitable organisation, whose name, objectives, strategies and target audience remain secret until they are disclosed at the briefing session.

The Challenge After the brief, the teams start working on their own and will have access to their workstations in the Palais until 20.00 on Thursday 25 June. Teams will be will be expected to produce a brief (maximum two pages) answering a charity’s challenge AND create a product/service based on the knowledge and understanding of the brands the Teams are working for. The ideas will be presented in front of a jury on a 10 slide PowerPoint presentation in five minutes. The jury will act as the advertising agency and will be represented by creatives and strategists selected by the Festival.

The Judging The teams will present to a specialist Young Marketers Jury, selected by the Festival organisers on Friday 26 June from 08:45.

Members of the press are invited to the winner’s announcement on Friday 26 June at approximately 14:45 in the Young Lions Judging Room.

The Young Marketers Jury

Barri Rafferty, CEO, Ketchum North America Mailine Swildens, Head of the ZOO - Google Creative & Creative Technology Team - SEEMEA at Google Joanna Peña-Bickley, Global Chief Creative Officer | iX Studios IBM Interactive

The Prizes

The winning team will be announced at the Film, Film Craft, Branded Content & Entertainment and Titanium and Integrated Lions Awards Ceremony on Saturday 27 June.

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Gold, Silver and Bronze medals will be presented to the winners. Gold winners also receive two passes to next year’s Festival, as well as accommodation for the week. But the real value of winning one of the competitions is the industry exposure it gives young talent.

23.9 The Young Lions PR Competition Sponsored by ICCO

This competition is open to PR professionals aged 28 years old or younger working as assistant account executives, account executives, senior account executives or account managers working for PR agencies/consultancies. 18 teams are taking part this year.

The Brief The teams are briefed on Saturday 20 June. The client is a charity or non-profitable organisation, whose name, objectives, strategies and target audience remain secret until they are disclosed at the briefing session.

The Challenge After the brief, the teams start working on their own and will have access to their workstations in the Palais until 20.00 on Sunday 21 June. The competition shows how PR is effectively used to engage audiences with an organisation or a specific topic that the ‘client’ is dealing with. The competition allows some elements of creative to be produced by the contestants so that their strategy takes shape in front of the jury.

The Judging The teams will present to the PR Lions jury on Monday 22 June from 08:45.

Members of the press are invited to the winner’s announcement on Monday 22 June at approximately 13:15 in the Young Lions Judging Room.

The Young Lions PR Jury

David Fine, Global Creative Strategist, Edelman Joe Benarroch, Head of International Ads, Corporate Communications, Facebook Steve Barrett, Editor-in-Chief, PR Week

The Prizes

The winning team will be announced at the Media, PR, Outdoor, Glass and Creative Effectiveness Lions Awards Ceremony on Tuesday 23 June where they will be presented with their gold medals.

Gold, Silver and Bronze medals will be presented to the winners. Gold winners also receive two passes to next year’s Festival, as well as accommodation for the week. But the real value of winning one of the competitions is the exposure it gives young talent.

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23.10 Previous Winners

 2014: WWF Print Gold: Japan Silver: Germany Bronze: Denmark Fred Hollows Foundation Cyber Gold: Romania Silver: Spain Bronze: Russia Sense International Media Gold: China Silver: Sweden Bronze: Norway Banardos Australia Film Gold: Bulgaria Silver: Australia Bronze: Norway WFP Marketers Gold: Argentina Silver: India Bronze: Finland ICAF Design Gold: Germany Silver: Sweden Bronze:Dominican Republic Blue Heart Campaign PR Gold: Japan Silver: UK Bronze: Austria

 2013: Macmillan Cancer Support Print Gold: Mexico Silver: France Bronze: The Netherlands WADA Cyber Gold: Russia Silver: Australia Bronze: Hungary MSF Media Gold: UK Silver: Australia Bronze: Argentina HelpAge International Film Gold: Spain Silver: Canada Bronze: Japan Room to Read Marketers Gold: Sri Lanka Silver: Dominican Republic Bronze: Canada Cannes Chimera in partnership with the Bill and Melinda Gates Foundation Design Gold: Romania Silver: Belarus Bronze: Japan

 2012: Control Arms Print Gold: Singapore Silver: UAE Bronze: Belgium The Bill & Melinda Gates Foundation Cyber Gold: Poland Silver: Finland Bronze: Italy The Big Issue Media Gold: Czech Republic Silver: UK 62nd International Festival of Creativity – Cannes Lions 2015 153

Bronze: Portugal Movember Film Gold: Italy Silver: Poland Bronze: Chile Room to Read Marketers Gold: Portugal Silver: Australia Bronze: Canada Opportunity Knocks (Cannes Lions platform) Design Gold: Colombia Silver: Italy Bronze: The Philippines

 2011: Pump Aid Print Gold: Australia Silver: Italy Bronze: UAE The Planet Earth Institute Cyber Gold: Canada Silver: Denmark Bronze: Czech Republic & Portugal T.I.E Media Gold: Czech Republic Silver: Germany Bronze: Brazil Global Angels Film Gold: USA Hispanic Silver: South Africa Bronze: USA Competitors selected their own Marketers Gold: The Philippines real world cause Silver: Belarus Bronze: Brazil

 2010: Plan Print Gold: Peru Silver: Colombia Bronze: Denmark Channel 16 Cyber Gold: Brazil Silver: Venezuela Bronze: Hungary Peace One Day (POD) Media Gold: Denmark Silver: Sweden Bronze: USA WSPA (World Society for the Film Gold: Korea Protection of Animals) Silver: USA Hispanic Bronze: Canada Competitors selected their own Marketers Gold: Dominican real world cause Republic Silver: The Philippines Bronze: Latvia

 2009: International Fund for Print Gold: Portugal Animal Welfare Silver: Costa Rica Bronze: Romania Global Humanitarian Forum Cyber Gold: Italy Silver: Portugal Bronze: Slovakia WFP Media Gold: Australia

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Silver: Belarus Bronze: USA Film Aid Film Gold: Mexico Silver: Canada Bronze: Denmark

 2008: Amnesty International Print Gold: The Netherlands Silver: Turkey Bronze: Germany UNICEF Cyber Gold: Brazil Silver: Korea Bronze: Latvia War Child Media Gold: Italy Silver: Germany Bronze: USA MTV Switch Film Gold: Argentina Silver: USA Bronze: Italy

 2007: Right to Play Print Gold: Chile Silver: Australia Silver: The Philippines Bronze: Brazil Cyber Gold: Brazil Silver: Japan Bronze: Poland MTV Networks International Film Gold: Italy

 2006: International Committee of the Red Cross Print Gold: Poland Silver: New Zealand Bronze: Argentina Bronze: Finland Cyber Gold: Brazil Silver: Norway Bronze: Germany Promoting Cannes as a weekend destination Film Gold: The Netherlands for business people to bring their partners

 2005: Unesco: Literacy for Young Adults Print Gold: Sweden Silver: Spain Bronze: Brazil Cyber Gold: Puerto Rico

 2004: The Business Coalition for AIDS Print Gold: Italy Silver: USA Hispanic Bronze: Turkey Cyber Gold: Portugal

 2003: Olympic Games 2004 Print Gold: France Silver: Spain Bronze: Brazil Cyber Gold: Brazil

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 2002: The International Secretariat for Water Print Gold: Finland Silver: USA Bronze: Italy Cyber Gold: Brazil

 2001: Leuka 2000 Print Gold: Brazil Silver: USA Bonze: UAE Cyber Gold: Germany

 2000: Medecins Sans Frontieres Print Gold: Sweden Silver: Norway Bronze: UK

 1999: American Foundation for AIDS Research Print Gold: Portugal Silver: USA Bronze: Turkey Cyber Gold: Venezuela

 1998: Variety Clubs International Gold: Portugal Silver: South Africa Bronze: Australia

 1997: Save the Children Fund Gold: Argentina Silver: Canada Bronze: South Africa

 1996: WWF World Wide Fund for Nature Gold: Canada Silver: Turkey Bronze: Colombia & Brazil

 1995: Plant-It 2000 Gold: Norway

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23.11 The Roger Hatchuel Lions Academy

Every year, 35 students from around the world attend the Roger Hatchuel Academy at Cannes Lions. It is a five-day course for students of advertising, communications and other creative disciplines.

The course is led by Tim Mellors, former Worldwide Creative Director of Grey and Clive Challis, Head of the Advertising Course at Central Saint Martins in London. Together they create a programme combining classroom sessions and a selection of official Festival content. Previous guest lecturers have included Bob Greenberg, Bob Isherwood, Neil French, David Droga, Jim Stengel, Michael Conrad and Tham Khai Meng.

Sessions include:

 Perspectives from industry thought leaders, marketing luminaries and some of the world’s most celebrated creatives  A behind-the-scenes look at the Jury process  Guided tours of the work with insights into award-winning creative  Exercises to help unearth better ideas, faster  One-on-one coaching with Tim Mellors

The Festival offers a free full registration for all the students. Sponsors will cover the cost of airfare, accommodation and some expenses. At the end of the week students will graduate in a dedicated ceremony.

23.12 The Jim Stengel Young Marketers Academy

Academy Sponsored by Dentsu Aegis Network

The Jim Stengel Young Marketers Academy is an intensive five-day course for young professionals working for client marketer companies. It addresses the importance of creativity in communications and provides a bigger picture of a marketer’s role.

Since 2011, the Young Marketers Academy, led by Jim Stengel has trained over 200 young marketers on how to develop collaborative and trusting relationships between client and agency, whilst taking their careers to the next level.

The curriculum addresses the importance of creativity in communications and provides a bigger picture of a marketer’s role, the future brand leaders in their organisations. Delegates leave with new insights and skills, new ways to work across agencies, an understanding of what great work looks like, how to get there, and the common errors to avoid.

The leadership team consisting of Jim Stengel, Suzanne Tosolini and Serfi Altun have been responsible for marketing global brands throughout their careers at P&G, indeed P&G was recognised in 2008 as the Creative Marketer of the Year at Cannes Lions under Jim’s leadership.

Using their expertise and knowledge, they have created a bespoke training programme that helps client marketers focus on developing themselves, their brands and organisations.

The comprehensive curriculum for the Academy is built around five integrated sections:

 The case for creativity: how does creativity drive revenue and market share? What does great work look like? 62nd International Festival of Creativity – Cannes Lions 2015 157

 Communication strategy excellence: learn how to brief an agency in a way that invites creativity yet provides a ‘box’ within which to play. How collaboration can lead to greater efficiency and success. Achieving efficiency through co-creation of products and service.  Best-practice agency-client relationships: managing a human relationship by providing inspiration and clear guidance. Exuding confidence with agencies.  The modern brand: the latest thinking from digital innovators. Presentation of real-life winning case studies.  The modern marketing leader: empowering your team to greatness

23.13 The Young Creative Academy

Academy Sponsored by Unilever

An intensive five-day programme of classroom sessions for the next generation of creative stars, including Q&As, workshops and master classes, combined with curated Festival seminars, guided exhibition tours and behind-the-scenes access to the Jury rooms.

Designed to help young creatives reach their full potential, the Young Creative Academy is a unique combination of classroom-based learning and practical coaching, set against the broader backdrop of Cannes Lions.

For creatives with a few years’ experience under their belts and wondering what’s next, this intensive five-day experience provides intimate access to the greatest industry minds and insights into its most awarded creative work, inspiring them to be more creatively brave and arming them with the tools to move their career forward.

The academy is headed by Australian born Bob Isherwood. His long-standing career in the ad world most notably saw him spend 12 years at Saatchi & Saatchi as Worldwide Creative Director where he helped to reinvent the agency. It was under his leadership that the network won almost 8,000 significant awards.

23.14 The Young Media Academy

An intensive five days of learning that provide a deeper understanding of the media landscape, and how this understanding will drive media solutions to greatly increase advertisers’ connections with their audiences.

Held during Cannes Lions, it is designed for young media professionals aged 30 years or under working for media agencies or media owners.

The programme equips young professionals with the tools to deliver better results on behalf of clients, taking the creative idea and working every media angle to amplify it in the marketplace and maximise results.

The sessions focus on key changes taking place in the media landscape, which are driven by rapidly evolving consumer behaviour, in particular the impact of new technologies and the balance between exposure and engagement.

Under the expert guidance of Academy Dean Nick Brien, the course explores the depth and breadth of creative solutions that can be applied across all media channels. It provides greater understanding of the global media community and the fast-moving changes that are impacting every step of the media planning and buying ecosystem.

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The Academy is focused on the following key areas, including:  The creative use of media: A breakdown of Lions-winning campaigns and a chance to meet the teams behind them. How media ideas demonstrate understanding of the target market  Media channel strategy: Implementing innovative strategy across media channels. The relationship between the idea and the media channel.  Collaborative relationships: How to work with agencies and media owners. Understanding the client’s challenge in the context of the global landscape.  Media Landscape: Making sense of the increasingly fragmented media landscape. Understanding how technology upends conventional wisdom.  Leadership: Learning how to improve your own leadership to lead more effectively and champion new ideas.  Data & Innovation: Embracing the technological evolution of media, new channels and consumer behaviours. Learning the challenging of leveraging social media internationally and measuring ROI.

23.15 The Young Account Executive Academy

The Young Account Executive Academy champions the art of account management with a curriculum designed to equip future leaders with the tools they need to lead groundbreaking creativity for their clients. Led by Kevin Allen, the ‘account guy’ who sold the Priceless campaign to MasterCard, this five-day programme is inspiring, empowering and will take your career to the next level.

Academy Dean, Kevin Allen, and the Cannes Lions team have developed a course that takes advantage of the world’s best creative thinkers attending the Festival, not only providing exclusive access to them, but also a behind-the-scenes look at how Cannes really unfolds.

The tailored programme of training will include:  Leading a team: What a ‘great’ team looks like.  Creating a culture of bravery: Be more contageous  Creating a killer brief: Understanding the components of a great brief. Practical brief writing.  Spotting genius idea development: The process of the idea evolution. Investigation techniques.  Selling a winning idea: Getting buy-in. How to exude confidence with clients.

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24. OTHER FESTIVAL LEARNING PROGRAMMES

24.1 Cannes Creative Leaders Programme

To help creative executives lead their teams, agencies and companies more successfully, the Cannes Lions Festival and the Berlin School of Creative Leadership offer a special two-week intensive training initiative taking place in Berlin and Cannes.

What is it? Leaders in today’s advertising and other creative communication industries face an unprecedented array of challenges and opportunities. Among the most pressing issues are new business and compensation models, innovative practices for managing creativity and creative organisations, and rapidly changing technologies and relationships with consumers.

Designed for those either already in a leadership position or preparing to assume such a position in advertising or other creative industries, the programme gives participants the tools, insights and actionable ideas to help them lead for more creative excellence in their organisations. Specifically, it addresses three areas essential for advancing creative excellence:

 The rapidly changing creative communication industries landscape  Digital and media transformation  Leading creatives and creativity

Week 1: Berlin, 15 - 20 June Participants engage in six days of intensive training from Berlin School professors. Delegates will study real-world aspects of current advertising and other creative communication industry leadership and organisational practice through lectures, interactive case discussions, and small group exercises.

Together, the class sessions and team exercises provide a substantive foundation for analysing effective leadership, organisational design, and change management in fast-changing creative businesses. Week one also affords essential preparation for capitalizing on the resources of Cannes Lions in the second week and for the development of the individual plans for building creative excellence.

Week 2: Cannes, 22 - 27 June Participants have privileged access to the Cannes Lions International Festival of Creativity. Each day combines exclusive lectures, discussions and group work with immersion in the incredibly rich and varied Cannes Lions environment.

Full access to the Festivals’ content programme deepens classroom learning, advancing participants’ understanding of these challenges and their skills in addressing them. Special guests offer further insights on today’s leadership challenges. Throughout the week, and supported by individual advisement, participants continue to refine their plans for leading their respective agencies or companies to greater creative excellence.

The course concludes with the presentations of these individual plans and a group assessment of how they can take skills honed in the programme forward to generate real impact and produce a lasting culture of creativity and innovation in their companies and across the industry.

The CCLP Bursary

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Each year a bursary competition is run for the Cannes Creative Leaders Programme. The bursary covers the full programme participation fee and is available to professionals working in countries that have never previously won a Gold Lion at Cannes

Open House The Cannes Creative Leaders Programme Open House session is open to all delegates. Taking place on Thursday 25 June, 17 :00 -18 :30, it gives delegates a taste of the learning on offer at the Cannes Creative Leaders Programme

Leading Your Country to Gold The session will feature three celebrated recently crowned Gold Cannes Lions winners about how they lead their teams and companies to bring home the first Gold Lion ever for their country

24.2 The CMO Accelerator Programme with Jim Stengel

Programme sponsored by MarketShare and Pereira O’Dell

What is it? The Cannes Lions CMO Accelerator Programme with Jim Stengel is an exclusive opportunity for a select group of CMOs and senior marketing directors to focus on the key issues they and their brands face in an ever-changing communications landscape.

The programme runs alongside the Cannes Lions International Festival of Creativity Festival and is led by Jim Stengel, former Global Marketing Officer of P&G, with direct input from CMOs and agency CEOs attending the Festival.

How does it work? The emphasis is on delivering inspirational and actionable training for a small group and takes place in the second half of the Festival week. Delegates have the opportunity to attend the Festival, to watch seminars, see the work and network, before coming together under the mentorship and guidance of Jim Stengel.

The group will talk privately about the work issues they face, with exclusive speaker sessions and bespoke content presented in an intimate learning environment. An all-star line-up of award- winning creatives and marketers join Jim and the class in the Majestic Hotel, straight from the Cannes Lions stage.

24.3 *NEW* Masters of Creativity

A new, five-day professional qualification to help people with around seven years’ experience of working in the creative communications industry make the transition into senior management. World-class ‘masters’ including David Droga, PJ Pereira and Mark Tutssel will help participants to work on a real brief from Mondelēz International and super-charge their careers.

What is it? This new, tailor-made course will give a deep understanding of every area of creative communications, helping people to make the move into a senior management role with confidence through expert advice and the chance to hone their skills on a “live” brief.

Who is it for ?

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We invite delegates from agencies, brands and technology companies working in marketing communications to improve their industry knowledge, and benefit from the advice of some of the biggest names in the business.

How does it work?

The programme is presented in eight modules, each lasting two hours. Each module is presented by a ‘master’, a truly outstanding industry expert who will draw on their knowledge, experience and insights to deliver world-class learning exclusively to the group.

The Course Leaders Four industry experts will help lead the Masters of Creativity programme:

The Chairman: Keith Reinhard Keith Reinhard is Chairman Emeritus of the DDB Worldwide Communications Group, Inc., one of the world’s largest and most-awarded advertising agency networks. Keith is one of the few agency leaders to rise through the creative side of the business.

Mentor: Claire Bridges Claire Bridges is founder of the UK’s leading creative training consultancy, Now Go Create. Claire is an ex-WPP Consumer MD with over 20 years’ industry experience and the only person in the UK PR industry to hold an MSc in Innovation, Creativity and Leadership.

Mentor: Greg Graham Greg Graham has 40+ years’ experience in advertising and currently holds the position of fort as Business Development & Marketing Officer at GroupM, Australia. Greg has worked for a number of high-profile creative agencies including DDB, Burnett’s & JWT and in 1997 helped launch MindShare’s Melbourne office.

The Facilitator Paul Feldwick worked as Head of Account Planning at Boase Massimi Pollitt and a Worldwide Brand Planning Director for DDB. Since leaving DDB, he has worked as a consultant in the fields of strategy, brands, and organisational change and is well known as a published author and speaker.

24.4 See It Be It

With the support of Lean In and sponsored by IBM, Ipsos and Refinery 29

As campaigners for creativity, it’s Cannes Lions’ mission to recognise the power of creativity and celebrate the people shaping the future of creative brand communications.

For years women have been underrepresented in agencies, resulting in work that is more reflective of a singular, male view of the world than of reality. The solution to gender inequality is a cultural change. And marketing does not just reflect this culture – it shapes it. If we want to see a more inclusive, realistic representation of gender in marketing, we need more diversity in agencies.

In 2014, we created an initiative called See It Be It. Its aim is to highlight the existence of very talented creative women in the industry, accelerate their careers; expose the powers these women bring to the work, and encourage agencies to nurture women’s careers from the inside. It’s back for 2015.

See It Be It is a three-day programme during Cannes Lions for women in creative job roles. The programme includes:  Exclusive tours of the jury rooms

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 Mentorship from industry thought leaders  Dedicated talks from leading thinkers with an opportunity for Q&As  Meet & greets with Cannes Lions speakers  Priority access to the talks and parties See It Be It is an exclusive programme that exposes participants to contacts and learnings that will catapult careers forward.

The 2015 participants have been chosen from over 200 nominations put forward by agency leaders. The women are:

Nivedita Agashe, Group Head. DDB Mudra, Mumbai, India Mara Binudin, Associate Creative Dierctor, AKQA, New York, USA Mariana Borga, Creative Director, JWT, São Paulo, Brazil Marta Caseny, Senior Copywriter, FCB, Hamburg, Germany Tove Eriksen Hillblom, Senior Copywriter, TBWA, Stockholm, Sweden Katherine Glover, Copywriter, Joe Public, Johannesburg, South Africa Sally Hastings, Senior Art Director, Ogilvy & Mather, Melbourne, Australia Kia Heinnen, Art Director, Wieden + Kennedy, Amsterdam, The Netherlands Maddy Kramer, Interactive Art Director, LatinWorks, Austin, USA Nikki Lindman, Senior Creative, BBH, London, UK Ilia Márquez, Copywriter, Badillo Saatchi & Saatchi, San Juan, Puerto Rico Yumiko Ota, Copywriter, Dentsu Inc., Tokyo, Japan

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25. OTHER FESTIVAL EVENTS

25.1 Cannes Chimera

Cannes Chimera is a partnership between Cannes Lions and the Bill & Melinda Gates Foundation, the world’s largest philanthropic foundation that aims to use creativity for good.

We launched it in 2011 to help harness the creative power of our community for good. This year’s brief, the fifth in the series, asked for the engagement of the global creative industry in building public awareness of and support for solutions to critical global development problems. It called for the development of a one-time brand activation that will attract massive public attention to the growing Global Citizen platform, and result in a surge of sign ups to the campaign, through email capture and Facebook.

Global Citizen, which recently launched its “Unlock Your Power” campaign to expand its global community, will create the largest, most effective platform in the world for people to share, communicate and take action on issues affecting the world's poorest. Supported by major NGOs in the development space and a diverse group of corporate partners, it provides new ways for people to understand and follow issues they care about—from gender equality or health to water and sanitation. Through content, campaigns, and events such as concerts and rallies, Global Citizen gives people a simple and easy way to use their voice to support global change. It builds on people’s desire for connection and their passion to do good, and shows them how their actions make a difference for people around the world.

The competition was free to enter and asked participants to fill out a one-page submission form. A maximum of three winners will be chosen from the pool of entries, each receiving a contract for a maximum of $150,000 to make their winning activation a reality. The announcement of the winners will be made in the second half of July. All activations must then be executed between then and September 2015.

25.2 The Cannes Lions Beach

This year, the best place to network in Cannes will be the new Official Cannes Lions Beach – a sun- soaked space exclusively for delegates, directly opposite the world famous Carlton Hotel.

Festival goers can meet and mingle with the world’s leading CMOs and Lion-winners, drop by to host an informal meeting, catch up on the latest news from the Festival or just sit back and enjoy a glass of rosé. It’s a whole new way to do Cannes Lions

Delegates can launch their day by hearing leading CMO’S from across the globe in discussion with The Economist. Speakers include : Dana Anderson, Matt Biespiel, Pete Blackshaw, Minda Boff, Soren Hagh, Gannon Jones, Bruce McColl, Jonathan Mildenhall, Marc Pritchard.

From Tuesday to Thursday, ‘Meet the Winners’ sessions will run at 17 :00, and a daily digest of the Festival action with Time Inc. Will also be available at the ‘Sundowner Sessions’.

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25.3 Eurosport Beach Soccer Tournament

Head over to the Plage du Festival to cheer on international teams of Cannes Lions delegates as they battle it out in this annual tournament. Teams taking part this year include the UK, Russia, Spain, Netherlands, Ireland, Sweden, Brazil, Argentina and Japan.

The schedule: Tuesday 23 June, 09:00 – 17:00 Wednesday 24 June, 11:00 and 15:00 Plage du Palais des Festivals

About Eurosport: Eurosport opens up a world of sport, covering the widest variety of sports in over 20 languages and invites fans to be part of the sports world anytime, anywhere. With six TV channels, 16 websites and a wide range of innovative applications, we have developed an unrivalled experience in producing and broadcasting the sport’s greatest events, from Europe to the Middle East and the Asia-Pacific region. Eurosport’s multimedia platforms bring live sport and expert analysis to over 222 cumulative suscribers in 91 countries.

25.4 Project Everyone and SAWA

In Wednesday’s SAWA seminar, BBH founder Sir John Hegarty, and celebrated filmmaker and humanitarian Richard Curtis will will set out details of the creation and distribution of the World’s First Ever Global Cinema Ad Campaign. The ad itself #wehaveaplan will be released in cinemas across the globe this September to raise awareness of the new global goals for sustainable development, being agreed by World Leaders on September 25 2015.

SAWA - the global screen advertising association, are founding partners of Project Everyone. Project Everyone is the brainchild of Richard Curtis and aims to make the new Global Goals for Sustainable Development famous. The seminar will take place on Wednesday 24 June at 10:00 in the Grand Audi. British Journalist and television presenter Mariella Frostrup will host the event.

http://www.project-everyone.org/

25.5 The Future Lions

Future Lions is a long-running global competition for students run by AKQA. Each year, students are challenged to showcase their creative talent and get their work noticed at Cannes Lions. Before the Festival, the agency releases a brief asking participants to advertise a product from a brand in a way that couldn’t have been done three years ago. Winners present their work during the Festival.

For more information visit www.futurelions.com

25.6 Cannes Extra

A selection of additional events happening around the City. These events are exclusive to delegates so be sure to bring your badge to gain entry. Some events have limited spaces and require pre-registration. 62nd International Festival of Creativity – Cannes Lions 2015 165

Hacker Square on the Beach, Facebook, 22-25 June, Plage du Majestic Barrière Google Beach, 22-26 June, Gray D’Albion and Plage Royale Beach Havas Cafe, 22-26 June, Le Grand Hotel Gardens, 45 La Croisette IPG, 24 June, Hotel Martinez, Grand Hyatt Microsoft Beach Club, 22-26 June, Plage du Festival The Girl’s Lounge @ Cannes Lions, Ipsos OTX, 22-26 June, Hotel Martinez, Grand Hyatt MSLGROUP : Building a House of Disruptive Innovation, 10-12pm, 23 June, Radisson Blu Hotel, Cannes The Oovoo Jooce Shoppe, 21-27 June, Ortega, Level -1, Palais des Festivals Spotify House, 22-24 June, 61 Boulevard de la Croisette

More events and details can be found at www.canneslions.com

25.7 The Fireflies

Arrival of the Fireflies on Wednesday afternoon 24 June, approximately 16:00

The Fireflies annually traverse 1000+km across the Alps from Lake Geneva to Cannes, cycling over 18 mountains in just eight days to arrive during the Cannes Lions Advertising Festival. The Fireflies Tour was established in 2001 by Sandy Watson Scott (then Head of TV, M&C Saatchi) in recognition of relatives and friends’ battles with Cancer. The five cofounders are Jake Scott, Adrian Moat, Nick Livesey (Directors at RSA Films), Tim Page (Head of TV at Y&R) and Chris Haworth (Sports Photo Journalist). RSA Films is the premier sponsor of the Tour which from the outset has been generously supported by Film Directors Sir Ridley Scott & Tony Scott.

The Fireflies are committed to raising money for the Hammersmith Hospital, London, renowned as a world leader in treatment of Leukaemia and cancers of the Blood. Inspired by the courage it takes to fight Cancer the riders annually tackle the most gruelling climbs of the Tour de France; their motto is FOR THOSE WHO SUFFER WE RIDE.

Each year amateur cyclists from the ranks of the advertising and film world have taken up the challenge. Thanks to international media industry sponsors, to date the Fireflies have raised an incredible £1.5 million. 1 in 3 of us will be diagnosed with some type of Cancer in our lifetime. It is believed that Leukaemia is the model of all Cancers and achieving a greater understanding of this disease will help in the fight against all other forms of Cancer.

This year they will ride in memory of Professor John M. Goldman, 1938-2013, a world-renowned pioneer in CML, a genius and a gentleman who is greatly missed.

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26. OTHER INFORMATION

26.1 History of the Festival 1954 - 2015

1954: Inspired by the International Film Festival, which had been staged, in Cannes since the late 1940’s, a group of worldwide cinema screen advertising contractors (SAWA) felt that the makers of advertising films should receive similar recognition as their colleagues in the feature film industry. In order to promote the Cinema medium, SAWA established the International Advertising Film Festival. The first Festival took place in Venice in September 1954 with 187 film entries from 14 countries competing. The Lion of Piazza San Marcos in Venice was the inspiration for the lion trophy. The second Festival was held in Monte Carlo and then in Cannes in 1956. After that, the Festival took place alternatively between Venice and Cannes.

The Films in the competition where split into two categories: TV and Cinema. They were judged according to technical crafts. There were, for example, categories for commercials of different lengths, live action and animation etc.

130 delegates attended the first Festival.

1967: The TV and Cinema ads were split into product or service categories. This structure has been constantly updated to accommodate new products, services and marketing trends.

1983: The split between Cinema ads and TV ads was abandoned to become Film only.

1984: The French city of Cannes in the South of France became its permanent home.

1987: The Frenchman Roger Hatchuel, a former member of SAWA, takes over the management of the Festival.

1990: Up until the first Gulf War in 1990, the worldwide advertising industry was prosperous. This is probably why the Festival maintained its original format of a Film only competition. In response to the advertising crisis at the time of the first Gulf War, the Festival added value to the event by complementing the showcase of all Film entries with a developing programme of high profile seminars organised by some of the biggest names in the industry, making Cannes a unique learning experience.

1992: The International Film Festival became known as The International Advertising Festival. This change came about as the organisers broadened the event to reflect the multi-media approach of advertising campaigns, which incorporated both audio-visual and printed media. The Press & Outdoor competition was therefore added. In the same year, the Young Creatives registration package was introduced.

1995: The Young Creatives Competition was included in the Festival programme. Teams from different countries worldwide have 24 hours to produce an ad for a charity or non-profitable organisation.

1998: Online communications (websites, interactive campaigns and online advertising) were added to the event and the Cyber Lions were born.

1999: The Media Lions were launched, allowing media planners to join the Festival with their own competition celebrating creative use of media.

2002: The Lions Direct competition was added to honour creative direct marketing solutions.

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2003: Brainchild of Dan Wieden, the Titanium Lion was introduced to reward ground-breaking and innovative concepts in the world of advertising and marketing. The Roger Hatchuel Lions Academy was also introduced this year aimed at providing one-week training and education to the best students who already study advertising, marketing, communication and design – an investment by Cannes in the future of our industry.

2004: Emap Communications, the international B2B publisher and events organiser, acquired the Festival in the summer of 2004.

2005: Another new competition was added: Radio Lions, aiming to raise the profile of radio creativity. Titanium Lions, were re-launched to also include integrated campaigns.

In the same year two new awards were introduced: Direct Agency of the Year and Interactive Agency of the Year. These new awards honour the top scoring agencies in Lions Direct and Cyber Lions competitions.

2006: The new Promo Lions competition awarding creative excellence in the areas of Sales Promotion, including retail marketing, environmental design and in-store advertising was added as well as the introduction of a separate Outdoor jury. Due to the incredible growth and success of Media Lions, the new Media Agency of the Year Award was added and the Media Lion trophy made way for Gold, Silver & Bronze Lions.

Further innovations in 2006 included the Young Creative Film Competition, complementing the existing Print and Cyber competitions, with the ads being filmed on mobile devices.

As well as the successful seminar programme, presented by industry keynote speakers covering a wide range of topics, half-day Workshops were added to allow for a more interactive learning experience in smaller groups.

2007: As the Festival continues to evolve to reflect what is happening in the advertising industry, further changes and additions have been introduced this year: The Content Showcase a dedicated exhibition area where content creators and providers across all media platforms can display their products and capabilities. A series of Content related Workshops complement the stands providing further information and education.

Titanium Lions has further evolved into the Titanium and Integrated Lions competition, allowing the jury to award Integrated Lions to the best integrated campaigns using three or more different media as well as awarding the most sought after Titanium Lion honouring breakthrough ideas.

Network of the Year Award will honour the most awarded network worldwide by assessing their agencies’ success across all categories.

To complement the existing Roger Hatchuel Academy, a Student Delegate Package has been introduced enabling business colleges and universities to send their marketing, communication and advertising students to take advantage of the many opportunities the Festival has to offer.

An exciting seminar programme saw, amongst other high profile speakers, Al Gore take to the stage with Y&R to discuss a climate in crisis.

2008: To further enhance and complement the celebration of creativity at the week-long event, the Design Lions is launched to celebrate the creative and innovative use of design as an aid for the communication of brand and product messages. Categories include Packaging Design, Brand Identity and Environmental Design.

Changes to Film Lions are introduced to include categories for films created for transmission on screens other than TV and cinema, such as Internet film, Mobile film, Other screens and Integrated film. Also, as a result of the success of the Promo Lions competition, Gold, Silver and Bronze trophies are awarded from this year. 62nd International Festival of Creativity – Cannes Lions 2015 168

To complement the existing Print, Cyber and Film Young Lions competitions, new to 2008 is the Young Lions Media Competition, which challenges the teams to develop an innovative media strategy, delivered within the set budget of US$1,000,000.

With the Festival committed to ensure that the Young Lions and Students get a world-class experience during their week at the Festival, the Young Lions Zone is launched to provide a place where they can learn, be inspired and meet fellow young creatives. The introduction of Master Classes offers exclusive, intimate and unprecedented one-hour sessions with leading industry figures.

Seminar speakers included such world renowned figures as Rupert Murdoch, Chairman & Chief Executive Officer of News Corporation and Tony Bennett, the International Recording Artist.

2009: PR Lions is launched bringing the total number of categories at the Festival to 11. Its aim is to honour the creative use of reputation management by the building and preservation of trust and understanding between individuals, business or organisations and their publics.

As a result of the high increase in entries, Gold, Silver and Bronze Lions are awarded in the Integrated Category instead of the single Integrated Lion.

A number of changes are introduced to the Media Lions section. These include a revision of the categories, changes to the entry written submission, restructuring the way Media Lions are judged to reflect the three crucial elements of a piece of media work placing more emphasis on the outcome of each media case, and the credits acknowledge the Media agency as well as the entrant company.

After further analysis with industry leaders, amendments are made to the entry submissions and voting criteria of the Direct and Promo categories to place more emphasis on the results of the entry.

There are new digitally focused categories introduced into the Outdoor, Design, Direct, Media and Promo Lions.

An outstanding programme of seminars and workshops takes place with top international keynote speakers presenting including Biz Stone, Co-founder of Twitter; Steve Ballmer, CEO of Microsoft; David Plouffe, Campaign Manager for Barak Obama; Kofi Annan, Former Secretary General of the United Nations; writer, director, actor and producer Spike Lee and Eric Schmidt, Chairman and CEO of Google.

2010: Film Craft is added as a category to honour and award the filmmaking process in categories such as Direction, Editing, Best Use of Music and Sound Design.

The Grand Prix for Good is introduced to award entries previously ineligible to win an award in their sections because they are made for charities or public services.

A new, prestigious award for Independent Agency of the Year is launched.

The Promo Lions category is re-named the Promo & Activation Lions to better reflect the essence of the category.

Together with the Berlin School of Creative Leadership, Cannes Lions introduces the Cannes Creative Leaders Programme ; a two week training initiative taking place for 1 week in Berlin and continuing for a second week in Cannes during the Festival week. The programme offers intensive training, bespoke sessions, group projects, speeches, lectures and much more to around 30 people.

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Daily 30 minute sessions called ‘How to Cannes’ are launched to help anyone new to Cannes learn how to maximise their experience.

The Young Marketers Competition is added to run along side the existing Young Lions competitions.

Delegates are able to network pre-festival with the website’s launch of Cannes Connect - an online networking tool.

The Outdoor Lions Category now awards two Grands Prix, one for Billboards & Street Furniture and Posters, one for Ambient.

Once again a packed programme takes place with over 55 seminars and 20 workshops featuring speakers including Mark Zuckerberg, CEO of Facebook ; Yoko Ono, Multi-media Artist ; Spike Jonze, Director and Ben Stiller, Actor.

2011: The Festival changes its strapline to the ‘International Festival of Creativity’ to better reflect the transformation of Cannes Lions from being a celebration of creative excellence in advertising to now reflecting creative excellence in all forms of communication.

Creative Effectiveness Lions is added as a new entry category. The new award honours creativity which has shown a measurable and proven impact on a client’s business. Only entries that were either shortlisted or Lions winners across all categories in 2010 were eligible to enter.

Sir John Hegarty, Creative Director & Founder of BBH, is awarded with the inaugural Lion of St. Mark, introduced to recognise an individual’s long-standing contribution to creativity in communications.

A new award for Holding Company of the Year is introduced and given to the holding company to have amassed the most awards across all categories at the Festival.

The Agency of the Year Award now includes points from winning entries in Cyber and Titanium meaning that the Interactive Agency of the Year no longer exists.

The Cannes Creative Academy for Young Marketers launches. A week long, tailored programme offering 35 places to young marketers and brand managers working within a client organisation. Jim Stengel is the Academy Dean.

Another packed seminar programme takes place featuring speakers including Producer will.i.am; Author Malcolm Gladwell; Co-Founder of the Huffungton Post Arianne Huffington; Actor Robert Redford; Martha Stewart and Patti Smith.

A Young Suit Registration is offered as a lower priced delegate pass for young people working in planning and account services.

The Festival sees a significant increase in clients attending with around 450 different client organisations present representing 20% of the delegates.

2012: Branded Content & Entertainment Lions is launched as a new category to reward creativity in branded content and entertainment which is defined as the creation of, or natural integration into, original content by a brand.

A further new category, Mobile Lions, is introduced to reward the best creative work which lives on or is activated by a mobile device, app or mobile web.

A new stream of content is added; Forums offer delegates in-depth insight into the key industry issues. Six daily sessions feature presentation and discussion on a particular theme.

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TechTalk launches offering delegates a series of curated talks which showcase forward-thinking businesses to demonstrate their pioneering work across the digital-marketing value chain whilst allowing delegates the opportunity to meet the people behind the technology.

Complementing the existing Young Lions competitions, the Young Lions Design Competition debuts giving designers aged 28 or under just one day to develop and deliver a complete brand identity to a brief set by a charity or non-profit group.

Cannes Lions teamed up with the Bill & Melinda Gates Foundation to create a competition to solve a communications challenge that the world is facing: the Grand Challenge for Communications. 914 entries, from 85 countries, were received into the competition. After a judging process, in the Autumn, up to ten participants will be granted $100,000 to help further develop their idea and the chance to be mentored by the Cannes Chimera, made up of the Cannes Lions 2011 Grands Prix winners. Successful projects will then have the chance to seek additional funding of up to $1 million to bring their idea to fruition.

The Young Lions Creative Academy with Bob Isherwood is introduced to give young creatives the space to develop their talent and expand their personal creativity. A series of tailored sessions as well as access to the Festival content is run throughout the week.

The Cannes Connect Bar opens to provide attendees from across the globe the opportunity to meet up, network and relax in an informal setting throughout the Festival.

Once again, an unmissable seminar programme takes place featuring speakers including President Bill Clinton ; Architect Zaha Hadid ; Singer-Songwriter, Actress, Lead Singer Blondie Deborah Harry ; Singer-Songwriter Smokey Robinson ; Producer, Songwriter, DJ Mark Ronson ; Actor, Director, Co-chair JuntoBox Films Forest Whitaker; Sir John Hegarty, Worldwide Creative Director, Founder, BBH and Dan Wieden, Co-Founder, Global Executive Creative Director, Wieden+Kennedy

2013: Cannes Lions celebrates 60 years. Cannes Lions collaborates with legendary artist Gerald Scarfe to create artworks that give a unique branding to the 60th Festival. A retrospective exhibition is available in the Palais des Festivals as well as other commemorative activities which include a drinks reception hosted by the City of Cannes.

Game Changers takes place - a special exhibition and an accompanying book celebrating the 60th anniversary of Cannes Lions. The exhibition showcases the ads and creativity that have changed the shape of advertising. Game Changers : The Evolution of Advertising book, featuring campaigns from the 1950s onwards goes on sale and is available at bookstores around the world as well as online.

Innovation Lions is launched as a new category to reward technologies and innovations that make A creative idea happen.

Lions Live streams one live seminar session across the globe every day of the Festival. The seminar streamed is chosen and voted for by the public.

New Academies are launched which include: Cannes Lions CMO Accelerator Programme with Jim Stengel, Made @Sweden, The Young Account Executive Academy and The Young Media Academy

A dedicated China Day takes place. It sees some of China’s leading thinkers and experts present a series of forums with the objective of giving an understanding of how to better understand and engage with the market.

An unbeatable seminar programme features a host of top speakers that include Shepard Fairey, Contemporary Artist, Jenson Button, Formula 1 Driver, McLaren, Annie Leibovitz, Photographer, Sean Combs, Producer, Artist, Performer; CEO & Founder Bad Boy Worldwide Entertainment 62nd International Festival of Creativity – Cannes Lions 2015 171

Group, Rem Koolhaas, Architect, Professor in the Practice of Architecture and Urban Design, Harvard University; Lou Reed, Musician; Sir Martin Sorrell, Chief Executive, WPP & Joe Tripodi, Executive Vice President, Chief Marketing and Commercial Officer, The Coca-Cola Company; and Lee Clow, Global Director of Media Arts TBWA\Worldwide, Chairman TBWA\Media Arts Lab.

2014: A new Product Design Lions category is introduced recognising the applied use of physical products in aiding the communication of a brand ethos as well as its use to have a positive impact on improving people’s lives. 194 entries are received into the category in its launch year.

Bono is awarded the inaugural Cannes LionHeart Award in recognition of pioneering (RED), a creative fusion of branding, activism and philanthropy that has generated more than $250 million for the fight against AIDS in Africa. The Cannes LionHeart recognises the person or organisation that, through innovative use of commercial brand power, has made a significant and positive difference to people or the planet.

A Regional Network of the Year Award is introduced awarding the regional performance of networks.

Brazil Day comes to Cannes seeing an entire day dedicated to showcasing, understanding and celebrating Brazilian creativity.

New academies introduced include: the CEO Academy, offering CEOs and other business leaders the unique chance to learn insights and guidelines for cultivating a creative organisation; the Young Planners Academy to teach young agency planners how to uncover creative insight and plan creative strategy; and the Young Storytelling Academy which focuses on the art and craft of storytelling and the positive impact it can have on brands.

A further competition for young lions is added – the Young Lions PR Competition, inviting young PR professionals the chance to compete and show how PR is effectively used to engage audiences with an organisation or a specific topic that the client is dealing with.

A new initiative for women is launched. See It Be It invites 12 women to Cannes for an inspirational and educational programme that aims to further their careers within the creative industry.

Innovation Day comes to Cannes Lions, an entire seminar programme focused on innovation and the people harnessing it to drive their business.

2015: The Glass Lion: The Lion for Change is launched. It recognises work that breaks through unconscious gender bias and shatters stereotypical portrayals of men and women. 166 entries are received in its launch year.

The Lions Innovation Festival launches. The two day Festival explores data and technology as catalysts for creativity. It features its own carefully curated content programme and awards in Innovation and Creative Data.

The Cannes Lions Beach is introduced. Exclusively for delegates, it’s an area to network, take a break and enjoy exclusive talks.

A new training programme, the Masters of Creativity, helps talent working in the creative communications industry make the transition into senior management.

The Creative Effectiveness Advisory Scheme offers entrants into the 2015 Creative Effectiveness Lions a consultation with senior, multi-award winning industry thought-leaders to help them craft their submissions.

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26.2 Cannes Lions Online, Mobile and Social Media

Cannes Lions TV Throughout the Festival, extracts of all seminars, video interviews with selected speakers and jury members, as well as highlights from the day will be available on www.canneslions.com and https://www.youtube.com/user/canneslions.

Cannes Connect Sponsored by NetSeer Cannes Connect is an online networking tool to help you get in touch with other Cannes Lions delegates before, during and after the Festival: http://www.canneslions.com/cannes_lions/networking/cannes_connect/

Cannes Lions App Connect. Collect. Discover. in partnership with PHD

For iPhone, iPad, Android and Windows phones Features: Full Festival programme with sharing options, including ‘Cannes Extra’, the calendar of events happening outside the Palais Create your own schedule by favouriting sessions, speakers or attendees Set reminders for sessions and add them to your phone’s calendar Synchronisation of favourites so you can load them onto multiple devices (your Shortlists & Awards favourites will be saved to the Cannes Lions Archive after the event) Cannes Connect: Find delegates and get in touch with them Sign in with LinkedIn to share your schedule of favourite sessions with your connections Mind Trip – See what visionary leaders are looking forward to, with PHD Worldwide’s curated seminars picks Awards Tracker: to keep up with who's won what Social feeds, news, photos and videos

Lions Live In partnership with Mindshare and YouTube:

Experience Cannes Lions anywhere in the world, with one seminar streamed live each day.

In partnership with global media agency network Mindshare and YouTube, Lions Live brings Cannes Lions to you, wherever you are in the world.

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All sessions will be streamed live on the Cannes Lions YouTube channel at www.youtube.com/canneslions.

After 19,000 votes, the sessions chosen to be streamed are:

Sunday 21 June at 10:00 - 10:45 CEST MEDIACOM: HOW TO SURVIVE A ZOMBIE ATTACK (AND HARNESS CULTURAL TRENDS TO GROW BRANDS)

Monday 22 June at 16:00 - 16:45 CEST RAZORFISH & CONTAGIOUS: TOOLKIT FOR TRANSFORMATION

Tuesday 23 June at 11:00 - 11:45 CEST PHD: SENTIENCE: THE COMING AI REVOLUTION

Wednesday 24 June at 11:00 - 11:45 CEST UNILEVER: MARKETING FOR PEOPLE

Thursday 25 June at 17:00 - 17:45 CEST HEINEKEN: SOCIAL NETWORKING SINCE 1864

Friday 26 June at 12:00 - 13:00 CEST WPP: THE CANNES DEBATE

Saturday 27 June at 11:00 - 12:00 CEST TBWA WORLDWIDE: A CONVERSATION WITH TODAY’S MOST DISRUPTIVE MARKETERS

Social Media Channels Follow Cannes Lions on Google+, Pinterest, Facebook, YouTube, LinkedIn and on Twitter @Cannes_Lions, #canneslions

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26.3 Cannes Lions Archive at http://www.canneslionsarchive.com

The Cannes Lions Archive is continually undergoing product enhancements and improvements to the functionality of the site and design, bringing it in-line with the Cannes Lions branding.

Access more than 360,000 pieces of work.  Collates every piece of work that has been entered into the Cannes Lions International Festival of Creativity since 2001  See full submission details covering each entry’s campaign, implementation and effectiveness Find inspiration.  Access more than 300 hours of inspiring talks by creative thought-leaders  Learn from the past to create campaigns for the future  Check out the credentials of the industry's top people and source talent from around the world  Learn how to win a highly-coveted Lion trophy Turn inspiration into ideas.  Use for research, in pitches and client presentations, to generate ideas and to help inspire  Curate themed lists of your favourites and share instantly with friends or colleagues

What’s in the Archive?

Branded Content & Entertainment Lions – All winners, shortlists and entries since 2012, when the category launched

Mobile Lions – All winners, shortlists and entries since 2012, when the category launched

Creative Effectiveness Lions – All winners, shortlists and entries since 2011 All are showcased with an image and a PDF

Film Craft Lions - All winners, shortlists and entries since 2010, when the category launched

Film Lions - All winners, shortlists and entries since 2001

Press Lions, Outdoor Lions - All winners, shortlists and entries since 2001 - All presented as high-res images

Direct Lions, Media Lions - All winners, shortlists and entries since 2002 - All are showcased with large zoomable storyboards and information about the campaign's brief and results. Some are accompanied by a film explaining the entry

Cyber Lions - Credit information only of all winners since 2001 - Stills of all winners since 2004 - Flash videos of all winning entries since 2006

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Radio Lions - All winners, shortlists and entries since 2005 - Radio Lions entries are all in MP3-format- Scripts are included with the credits

Promo & Activation Lions - All winners, shortlists and entries since 2006 - All are showcased with large zoomable storyboards and information about the campaign's brief and results. Some are accompanied by a film explaining the entry

Titanium and Integrated Lions - All winners, shortlists and entries since 2005 - Titanium and Integrated Lions entries are presented as 1-minute films and a description of the campaign's brief, solution and results

Design Lions - All winners, shortlists and entries since 2008 - All are showcased with large zoomable storyboards and information about the campaign's brief and results, and are accompanied by an explanatory film in those cases where one was entered

PR Lions - All winners, shortlists and entries since 2009 - All are showcased with large zoomable storyboards and information about the campaign's brief and results, and winners may be accompanied by an explanatory film where one was entered

Innovation Lions - All winners, shortlists and entries for 2013

Product Design Lions - All winners, shortlists and entries for 2014

Grands Prix - All Cannes Lions Grands Prix winners since 2001

Grand Prix for Good - All winners and contenders since 2010

Talks - The Archive also holds films of the majority of seminars held since 2011, in full. All media has full, cross-referenced credit information and a synopsis.

Subscription prices: One Year €4,950 (up to 5 people per subscription, per office) One Year €8,950 (up to 10 people per subscription, per office) One Year €16,950 (up to 20 people per subscription, per office) Payment by credit card or bank transfer

Free Trial (terms and conditions apply)

More information Contact: Nicola Perrozzi, +44 (0) 20 3033 4000 or [email protected]

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26.4 Official Festival Representatives

The Festival relies on a network of national representatives in over 90 countries to help support and promote the Festival. Representatives also provide local support to anyone interested in taking part in the Festival. For information on how to contact the representative for your country please go to http://www.canneslions.com/cannes_lions/representatives/.

Festival Representatives 2015

COUNTRY COMPANY CONTACT WEBSITE

Argentina FilmSuez Andrea Suez www.filmsuez.com.ar

Australia News Limited Joe Pullos www.ozcannes.com.au

Oliver Böhm Austria ORF-Enterprise enterprise.orf.at Reinhard Schwarzinger

Bahrain Fact Live Greg Hughes fact-magazine.com

Shariful Islam Canneslions.com Bangladesh Roaring Lions Sarah Ali

Liton Baul Alexander Shevelevich Belarus Kryn ODO Canneslions.com Nataliya Shevelevich Patrick Van Dijck Belgium Brightfish Sylvia Van Cauteren www.brightfish.be Philippe Adam Renata Lucía BarbatoTroche Bolivia Pagina Siete paginasiete.bo Raúl Garáfulic, Henry Medina Flavio Pestana www.estadao.com.br Brazil O Estado de S. Paulo Clélia Salgado canneslions.estadao.com.br

Bulgarian Association of Mariana Brashnarova

Bulgaria www.arabulgaria.org Communications Agencies Tanya Yordanova Andrew Saunders

Canada The Globe and Mail Jo-Anne Visconti www.globeandmail.ca Tanya Essarie

Andrea Suez

Chile FilmSuez Chile www.filmsuez.com.ar Karin Beovic

Mr Li Dongsheng China Advertising Yan Hongfeng China www.china-aa.org Association Zhang Zeman Chen Yong

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Eliana Rivadeneira Colombia Slide Depot Paula Feged www.slidedepot.co Tatiana Feged COMUNIDAD: Comunidad de Empresas de Jorge Oller Costa Rica www.comunidad.cr Comunicación de Costa Víctor Esquivel Rica

Croatia Hura Dunja Ballon www.hura.hr

Nicole Constantinou www.holycowcreativestudio.co Cyprus Holy Cow Creative Studio Sonia Photiou m

René Jez Czech Republic FLEmedia www.canneslions.cz Sarka Penkavova

Denmark TV 2 Tanja Thykær www.tv2.dk

Dominican Johanna Peguero Revista Brands www.brands.com.do Republic Carlos Suarez Melissa Uscocovich

Ecuador El Universo Leonardo Terán www.eluniverso.com Francisco Barriga Asociación Salvadoreña De Ana Alicia Arbizu

El Salvador Agencias De Publicidad www.asap.org.sv Gerardo Funes (ASAP) Marika Jahilo

Estonia Äripäev AS Hando Sinisalu www.aripaev.ee Silja Oja

Finland Kärkimedia Oy Maija Palomaki www.canneslions.fi

Marie-Pierre Bordet

France AACC www.canneslions.fr Isabelle Guillotin

Florian Weischer

Germany Weischer Media www.canneslions.de Katja Garff Association of Georgia Communication Agencies Levan Lepsveridze leavingstone.com of Georgia (ACAG) Advertising Association of Ghana Francis Dadzie www.aagonline.org Ghana Hellenic Association of Maria Bakoula-Kantza Greece Communications Agencies Alexandros Karmas www.edee.gr (HACA) Eleni Kostarelou Union Guatemalteca De Juan Mauricio Wurmser

Guatemala Agencias De Publicidad - www.ugap.com Carolina Ladd UGAP Agencias Publicitarias Fernando Mass Honduras Hondureñas Asociadas www.apha.hn Analu Mass (APHA)

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Atifa Silk

Hong Kong Haymarket Media Ltd www.haymarket.com Sara-May Mallett Association of László Aczèl Hungary Communication Agencies www.maksz.com Bori Bende in Hungary (MAKSZ)

India The Times of India Group Nandan Srinath canneslionsindia.com

PT Gaya Favorit Press

Indonesia Baslir Djamal www.feminagroup.com (Femina Group)

Ireland IAPI Tania Banotti www.iapi.ie

Israel Haaretz Group Sigal Sinvani www.haaretz.co.il

Italy Rai Pubblicità Vanessa Cardinale www.raipubblicita.it

Makoto Ishida Japan Toei Advertising Canneslionsjapan.com Takuma Ito

Jordan MediaScope Ltd Zeid Nasser www.mediascope.com.jo

School of Practical Kazakhstan Askhat Uskembayev www.a-3.kz Advertising A-3

Kenya CannesrepKenya Eddie Wachira Canneslions.com

Kuwait IAA Kuwait Chapter Walid Kanafani www.iaakuwait.com

Andis Kulinskis Latvia Inbox.lv www.inbox.lv Tatjana Kovtuna

Yasser Akkaoui Lebanon Executive Magazine www.executivemagazine.com Maguy Ghorayeb

Tomas Balžekas

Lithuania 15Min www.canneslions.lt Karolina Tomkeviciute

Macedonia Marketing 365 Boris Eftimovski www.marketing365.mk

Sledgehammer Harmander Singh www.marketingmagazine.com. Malaysia Communications Ruby Lim my

Mexico Reforma Raul Resendez www.reforma.com

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Filipe Canto Moniz Mozambique Imagination - MOP Group Vasco Perestrelo imagination.co.mz Joao Graca The Kerrie Finch Orange Lions Finchfactor.com Netherlands Leendert Mulder

New Zealand Val Morgan NZ Suzie Lamborn www.valmorgan.co.nz

Nepal The Himalayan Times Ravin Lama www.thehimalayantimes.com

Nigeria Chini Productions Nnamdi Ndu canneslions-ng.com

Gareth Williams Norway CAPA Kinoreklame/Knowit capa.no/knowit.no Espen Strand Henriksen

Information Technology Oman Sharifa Al Abri www.ita.gov.om Authority

Aneek Saleh Mohammad

Pakistan Revelation Inc www.revelationinc.co Adil Bawla

Carlos Angel Panama Other Images Otherimages.com Josepfina Vergara

Andrea Suez Paraguay Film Suez Paraguey filmsuez.com.ar Hernan Rodas

Peru Grupo El Comercio Marysienka Miró- Quesada grupoelcomercio.com.pe

Pawel Tyszkiewicz SAR Marketing Anna Zimecka

Poland Communication www.sar.org.pl Agata Wiewióra Association Daniel Kuber

MOP – Multimedia Ana Paula Costa Portugal www.mop.pt Outdoors Portugal Vasco Perestrelo Asociación de Agencias Rachelle Whitten Puerto Rico Publicitarias de Puerto Rico www.agenciaspublicitarias.com Javier Tirado (AAP) The Alternative School for Romania Creative Thinking (A Bitter Teodora Migdalovici thealternativeschool.com Almonds Project)

Russia AA Publisher IMA-press Dr. Vladimir Evstafiev www.canneslions.ru

Saudi Research Publishing Saudi Arabia Sultan Al Fakeer Canneslions.com Company

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MediaCorp Singapore Pte Frances Koh

Singapore www.mediacorp.com.sg Ltd Low Su Ming Juraj Vaculik Slovakia Ad Awards Association Robert Slovak www.zlatyklinec.sk Milan Mokran Slovenian Advertising Barbara Krajnc Slovenia canneslions.com Chamber Ana Predovic

South Africa Cinemark Yvonne Diogo www.cinemark.co.za

Lee Sung-Bok

South Korea A&F Korea Im Hyun-Ho www.canneslions.co.kr Yeon Soo Lee

César Vacchiano Spain Grupo Consultores www.grupoconsultores.com Kika Samblás

Ranil De Silva

Sri Lanka Metal Factor www.metalfactor.lk Swarna Goonetilleke

Swedish Association of Jessica Bjurstrom

Sweden www.komm.se Communication Agencies Linda Nilsson

Switzerland Publicitas AG Sibylle Widmer www.cinecom.ch

Chinese Taipei Kleinerfisch Jacqueline Lai www.kleinerfisch.com

Thailand Day poets Zcongklod Bangyikhan www.daypoets.com/aday

Connie Kalagayan The Philippine Daily The Philippines Bianca Kasilag www.inquirer.net Inquirer Felipe Olarte Khaled Aouij

Tunisia Eolia-Prosdelacom www.prosdelacom.com Abir Fares

Vicky Habif Turkey Dogan Burda www.doganburda.com Gamze Ersen

Irina Kuznetsova

Ukraine Reklamaster www.reklamaster.com Konstantin Kuznetsov

United Arab Ian Fairservice

Motivate Publishing www.motivatepublishing.com Emirates Avinash Udeshi

Joanna Letts www.guardian.co.uk/canneslion United Kingdom Guardian News & Media Sally Hunter s

Raul Pochintesta

Uruguay FilmSuez Uruguay www.filmsuez.com.ar Andrea Suez

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USA USA TODAY Betsy Alekman www.usatoday.com

Venezuela FEVAP Mariana Frias www.fevap.com.ve

Vietnam Sun Flower Media Co. Ltd Tran Nguyen Thien Huong www.sunflowermedia.com.vn

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