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Four Percent of the World's Aware – Who Will You

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Four Percent of the World's Aware – Who Will You An update from Peace One Day Four percent of the world’s aware – Who will you make peace with in 2013? We’ve been working to build a picture of the level of awareness and impact of Peace Day 2012. Here’s our update on how many people were aware of the day, its impact on violence, and how we can build on these findings for next year. Across the world, 280 million people in 198 countries were aware of Peace Day 2012 Awareness (millions) 94 million through youth events including 12 Youth events 94 million participating in activities like anti-bullying classes and peace pinwheel making Corporate spon- 80 million through corporate sponsorships and sorships and non- 80 non-Peace Day activities including 40 million Peace Day activities through Formula 1 28 million through media and online including Media and online 28 15 million through worldwide press and 13 million online 27 million through religious gatherings including Religious 27 3 million Muslims in prayer groups and inter-faith gatherings events around the world 26 million through UN, government and UN, government 26 humanitarian events including 28 Police Forces and humanitarian across the UK combating domestic violence Peace Day 14 million through Peace Day hotspots and other hotspots and 14 activities including 300,000 people in large events other activities in Kenya, Colombia and the Philippines 11 million through the Peace One Day Wembley Peace One Day 11 concert including 10,000 watching live in the Wembley concert stadium and 600,000 on YouTube In total, over 6,000 events and activities took place, ranging from concerts to football matches to domestic violence workshops. World leaders and influencers endorsed Peace Day, including United Nations Secretary-General Ban Ki-moon; British Foreign Secretary, William Hague; Elton John, and Jude Law. Analysis conducted with the support of McKinsey & Company An update from Peace One Day Awareness of Peace Day creates action, and that action saves lives. As a result of Peace Day … A child will not be bullied A woman will not be hit A gun will not be fired “By having the opportunity to forge “It is my firm belief that raising “On 21st September 2012, the AU joined closer ties with dozens of student awareness and concerted the rest of the world in marking Peace leaders and discuss issues that are at action on domestic violence Day. The Continental Early Warning the core of youth movements across saves lives.” System (CEWS) through its situation the globe, I am confident that we Extract from a statement by room, monitored developments on the have contributed to a more united Baroness Scotland continent throughout the day. The international student community.” Ceasefire was largely respected in Africa Extract from a statement by on Peace Day 2012.” Liam Burns, President of the National Extract from a statement by Union of Students (NUS UK) the African Union We estimate that at least 1-2% of those aware of Peace Day behaved more peacefully in their own lives as a result, improving the world for thousands of others. To reach this estimate, we developed success criteria for change campaigns, and compared Peace Day 2012 to other social and corporate efforts to change behaviour. We know that by applying the learnings derived from this work we can further increase the number of lives saved on Peace Day 2013. Through our own initiatives and collaborations with various parties, Peace Day 2013 will set out to help organisations and individuals take specific actions to reduce violence around the theme: Who will you make peace with in 2013? Peace Day 2013 will focus on youth, creating the next generation of peacemakers to reduce school bullying – and bring peace home. If every family comes together on Peace Day, more violence would be averted than if all wars stopped at once. We will continue to work closely with our partners, including a burgeoning corporate coalition. We will improve communications resources to further broaden and accelerate the dissemination of our message and intended action as well as our methods of measurement to increase our impact year on year. This will help us reach our goals of: • Doubling awareness in 2013, keeping us on track to make 3 billion people aware of Peace Day by 2016 • Increasing our impact, not only by increasing the number of people who know about Peace Day, but also by getting more people to take action to reduce violence on the day Analysis conducted with the support of McKinsey & Company .
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