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PUMA.Peace 2009 00101 PUMA.Peace 2009 00101 2009 02 PUMA.Peace 2009 PUMA.Peace 2009 00303 PEACE ONE DAY For three years running puma.peace has been the primary supporter of Peace One Day‘s One Day One Goal initiative, committing to the project and it’s sustainability. This support has also extended to a One Day One Goal product line, produced to directly benefit Peace One Day. PUMA’s commitment to Peace One Day (www.peaceoneday.org) is based on the organizations’ shared values such as inclusiveness, leadership, passion, and willingness to push boundaries. Peace One Day is a non-profit organisation, impartial and independent of any government, political persuasion, corporation or religious creed. In 1999, preoccupied with questions about the fundamental nature of humanity and the pressing issues of our time, filmmaker Jeremy Gilley launched Peace One Day and set out to find a starting point for peace. The aim of Peace One Day was to establish the first-ever annual day of global ceasefire and non-violence with a fixed calendar date. The UN International Day of Peace was estab- lished as 21 September every year with the goal of not only creating peace between nations, but also non-violence in our homes, communities and schools. Peace One Day looks to engage all sectors of society, including governments, organisations of the United Nations system, regional and non-governmental organisations and individuals in observance of 21 September, through the practical manifestation of non- violence and ceasefire in accordance with UN GA Resolution 55/282, and encourage action on Peace Day that creates a united and sustainable world. UN GA Resolution 55/282 appeals to all individuals to act on the UN International Day of Peace, 21 September, to help create peace in the world. PUMA supported the Peace One Day documentary The Day After Peace, which was filmed partly in Afghanistan with peace activist Jude Law and screened in major cities around the world including Cannes, London and New York. Made by Peace Day founder and filmmaker Jeremy Deller, The Day After Peace documents his campaign to establish Peace Day, an annual day of ceasefire and non-violence. Jochen Zeitz, CEO and Chairman of PUMA: We support the aim of Peace One Day and want to make a contribution to the generation of global peace on one day….we are delighted to be a strong and long-term partner of this exemplary initiative. click here to view video: http://www.peaceoneday.org/en/take-action/football 04 PUMA.Peace 2009 ONE DAY ONE GOAL In 2009 for the third year running, puma.peace is the primary supporter of Peace One Day’s One Day One Goal initiative. One Day One Goal uses the universal game of football to speak, spread and activate the word of Peace on Peace Day. The idea of One Day One Goal is simple: to see football matches played on 21 September in every one of the 192 member states of the United Nations and beyond. Why football? These matches unite people from different communities and different cultures who would never normally play together. On the 21st of September 2008, professionals and amateurs alike played in 216 football matches around the world, to raise global awareness for Peace Day. In the interest of encouraging visibility as well as project sustainability puma.peace and One Day One Goal created team T-shirts and game kits to be worn by match players. These T-shirts have been produced with Cotton made in Africa campaign supporting sub sistence farmers in Africa in keeping with puma.safe’s focus on social sustainability. puma.peace also sponsors a One Day One Goal Fairtrade football to the first match registered in each country of the world. The Peace One Day football and merchandi- se range aims to take the message of Peace Day to hundreds of millions of people over the comings years, along with a clear call to action – “What will you do to make peace on 21 September?” These socially sustainability products are also available for sale through Peace One Day website and PUMA website with proceeds benefitting Peace One Day. 2009 - This year, puma.peace will award a trophy at a match played in a region that has historically been in conflict. - puma.peace and Peace One Day aim to reach a target of One Day One Goal football matches being played in all 192 member states of the United Nations on Peace Day. Peace One Day’s next major objective is to introduce 3 billion people to Peace Day by 2012. To do it, Peace One Day and puma.peace are appealing to all people regardless of age, race, nationality, religion or gender; people who are willing to stand up for peace. PUMA.Peace 2009 00505 2009 Design for Peace One Day/PUMA One Day One Goal Fairtrade football 2009 Design for Peace One Day/PUMA One Day One Goal T-shirt made with:.
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    TNQUTRE Fiveyears ago a struggiing29-year-old He borrowed money, cajoled family and friends ar-rd The pourer of one: Jelenry Gilley, or tlxe path to WOBDS film-maker named Jeremy Gilley had badgeredbusiness associates and corporations for support. He e*eating a worid day lor Walson an idea. Averybig idea. Increasingly setup an office in his mother's spare bedroom and recn-rited peaceu meets, seeond from PHOTOGHAPH frustrated and confu sed bythe violent volunteers and helpers. He organised fundraisingdinners and top, l{elson Mamde[a, and, above, Xoli Amnan Mark G state oftheworld and his inabilitvto use theatre events. In 1999, he held apress launch at London's to ameliorate it, and feelingpowerless to do anythingthat Globe Theatre, which the press assiduouslyignored. Yet still, ight make a difference, he hit upon the notion of establishing from that dayforth, he decided to documenthisjourneyevery global ceasefire day. Itwas a dream - at oncebothbeautifully step ofthe way. "A11I had, after all, was a crazy idea and afilm ple and implausibly idealistic - that in the future, for one camera," says Gilley. everyyear, the whole world would stop fighting. He travelled to Somalia and Burundito witness at firsthand Inthe way of most Damascene conversions, Gilley decided the devastating effectwars have on civilian communities and devote everywakinghour to makinghis dream come true. individual lives. He met orphaned children, mutilated the enormity ofthe task that faced him - atleast 5O0 teenagers and shattered families. He was told horrifi.ingstories le are killed every daythrough armed conflict; 250 major of starvingbabies sucklingontheir dead mothers. Suddenlyhe O F have beenwaged since 1945; scarcelyhas there been a day felt that his mission mattered more than he had ever imagined, O -L the past200 years when some kind of mortal battle has not that "creating the day was at least a beginning and surely z - urred - he formed an organisation ca1led Peace One Day.
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