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BRAND NAME PRODUCTS Branded Male Marketing to Men.Pdf
Branded Male hb aw:Branded Male 15/1/08 10:10 Page 1 BRANDED MALE Mark Tungate is the “Tungate dissects the social trends that have been shaping the male consumer across a Men are not what they were. In article after author of the variety of sectors in recent years… Provides insights on how brands can tackle the article we’re told a new type of man is bestselling Fashion business of engaging men in a relevant way – and the influential role that the women in abroad – he’s more interested in looking Brands, as well as the their lives play.” good and he’s a lot keener on shopping. highly acclaimed Carisa Bianchi, President, TBWA / Chiat / Day, Los Angeles Adland: A Global Branded Male sets out to discover what History of Advertising, “Finally a book that uses humour, examples and clever storytelling to shed a new light on makes men tick as consumers and how both published by male trends. Helps us approach male consumers as human beings and not simply as products and services are effectively Kogan Page. Based in marketing targets.” branded for the male market. Using a day Photography: Philippe Lemaire Paris, he is a journalist in the life of a fictional “branded male”, specializing in media, marketing and Roberto Passariello, Marketing Director, Eurosport International Mark Tungate looks at communication. Mark has a weekly column BRANDED male-orientated brands and their in the French media magazine Stratégies, “Ideas, advice and insights that will help anyone aiming to get messages across marketing strategies in areas as diverse as: and writes regularly about advertising, style to men.” and popular culture for the trends David Wilkins, Special Projects Officer, Men’s Health Forum • grooming and skincare; intelligence service WGSN and the • clothes; magazine Campaign. -
DBS Business Review 01| 2017 INTERVIEW | Dbsbusinessreview.Ie
DBS Business Review 01| 2017 INTERVIEW | dbsbusinessreview.ie There’s a Wolf in Wicklow – and It’s Leading the Pack! Simon Lynch Co-Founder of the Wicklow Wolf Brewery Bray, Co. Wicklow, Ireland Alan Morgan Editor-in-Chief, DBS Business Review Dublin Business School Dublin, Ireland © Simon Lynch and Alan Morgan. This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/4.0/ . Introduction As I drove into the quaint seaside town of Bray on a brisk autumnal morning to meet Simon Lynch, co-founder of The Wicklow Wolf Brewery, I was aware that there was something changing in the behaviour of beer drinkers in Ireland. As a consumer behaviour academic, I have always been interested in phenomena that fundamentally change consumption behaviour, for example TV in the 60’s and 70’s, video in the 80’s, the internet and of course German discounters in the 90’s and noughties. But I just wasn’t aware that the consumer behavioural change toward beer in Ireland was coming down the tracks like a freight train in the form of ‘craft beer’, and this was knocking a lot of the bigger mass producers out of the way. According to the 2016 report for the Independent Craft Brewers of Ireland and Bord Bia it is estimated that there are some 90 microbreweries operating in the Republic of Ireland, of which 62 are production microbreweries and at least 28 are contracting companies. There has been a 29% increase in the number of production microbreweries from 48 in 2015 to 62 in 2016. -
Craft Beer and Microbreweries in Ireland, 2015
Craft Beer and Microbreweries in Ireland, 2015 A Report for the Independent Craft Brewers of Ireland Final Report, August 2015 Bernard Feeney, Economic Consultant ([email protected]) Acknowledgements The author would like to thank Seamus O’Hara of the Carlow Brewing Company for his support and guidance. Special thanks are due to the 34 Irish microbreweries that responded to the survey, which formed the basis for much of this Report Table of Contents Executive Summary 1 1. Introduction 3 2. Development of the Microbrewery Sector 5 3. Operational Characteristics 10 4. Economic Impact 14 5. Regulatory Barriers 18 6. Conclusions 22 Executive Summary It is estimated that there are 63 microbreweries operating in Ireland, of which 48 are production microbreweries and 15 are contracting companies. There has been a 50% increase in the number of production microbreweries from 32 in mid-2014 to 48 in mid- 2015. As many as 22 new production microbreweries commenced production in 2014. By end year 2015, the total number of production microbreweries may have risen to approximately 58. The output of craft beer by production microbreweries amounted to some 86,000 hl in 2014. This represents a 71% increase on the 2013 figure of 49,000hl. Between 2011 and 2014, the output of production microbreweries rose by more than threefold. Given the influx of new firms in 2014 and capacity expansion among older firms, output is expected to rise substantially in 2015 to 145,000hl, an increase of over 70%. Microbreweries are forecasting a further 64% increase in output to 241,000hl in 2016. -
Belgian Beer Experiences in Flanders & Brussels
Belgian Beer Experiences IN FLANDERS & BRUSSELS 1 2 INTRODUCTION The combination of a beer tradition stretching back over Interest for Belgian beer and that ‘beer experience’ is high- centuries and the passion displayed by today’s brewers in ly topical, with Tourism VISITFLANDERS regularly receiving their search for the perfect beer have made Belgium the questions and inquiries regarding beer and how it can be home of exceptional beers, unique in character and pro- best experienced. Not wanting to leave these unanswered, duced on the basis of an innovative knowledge of brew- we have compiled a regularly updated ‘trade’ brochure full ing. It therefore comes as no surprise that Belgian brew- of information for tour organisers. We plan to provide fur- ers regularly sweep the board at major international beer ther information in the form of more in-depth texts on competitions. certain subjects. 3 4 In this brochure you will find information on the following subjects: 6 A brief history of Belgian beer ............................. 6 Presentations of Belgian Beers............................. 8 What makes Belgian beers so unique? ................12 Beer and Flanders as a destination ....................14 List of breweries in Flanders and Brussels offering guided tours for groups .......................18 8 12 List of beer museums in Flanders and Brussels offering guided tours .......................................... 36 Pubs ..................................................................... 43 Restaurants .........................................................47 Guided tours ........................................................51 List of the main beer events in Flanders and Brussels ......................................... 58 Facts & Figures .................................................... 62 18 We hope that this brochure helps you in putting together your tours. Anything missing? Any comments? 36 43 Contact your Trade Manager, contact details on back cover. -
Computer Graphics World | 1
Contents Zoom In Zoom Out For navigation instructions please click here Search Issue Next Page ComputerTHE MAGAZINE FOR DIGITAL CONTENT CREATION AND PRODUCTION June 2006 www.cgw.com WORLD On CG Location Setting the virtual scene in prime-time shows Young Again Digital artists reverse the aging process for X-Men CSI: CGI Uncovering the clues for an immersive game experience The Wheel Deal Team Disney/Pixar shifts into high gear to create cars with character $4.95 USA $6.50 Canada Contents Zoom In Zoom Out For navigation instructions please click here Search Issue Next Page A CW Previous Page Contents Zoom In Zoom Out Front Cover Search Issue Next Page BEF MaGS &''&$54108&3)064& &OFSHJ[FZPVSTUVEJPXJUIUIF%#0995.4FSJFT XPSLTUBUJPOTQPXFSFECZ*OUFMT¡OFX%VBM$PSF9FPO¡ 1SPDFTTPST &OKPZFYDFMMFOUQFSGPSNBODF BOEIFBESPPNGPSUPEBZTCJU BQQMJDBUJPOT"OEQSPUFDUZPVS JOWFTUNFOUTBTZPVUSBOTJUJPO UPCJUDPNQVUJOH #099 888#0995&$)$0.________________ 4"-&4!#0995&$)$0.__________________ *OUFM UIF*OUFMMPHP 9FPO BOEUIF9FPOMPHPBSFUSBEFNBSLTPSSFHJTUFSFEUSBEFNBSLT PG*OUFM$PSQPSBUJPOPSJUTTVCTJEJBSJFTJOUIF6OJUFE4UBUFTBOEPUIFSDPVOUSJFT A CW Previous Page Contents Zoom In Zoom Out Front Cover Search Issue Next Page BEF MaGS A CW Previous Page Contents Zoom In Zoom Out Front Cover Search Issue Next Page BEF MaGS June 2006 • Volume 29 • Number 6 THE MAGAZINE FOR DIGITAL CONTENT CREATION AND PRODUCTION Also see www.cgw.com for computer graphics news, special surveys and reports, and the online gallery. Computer WORLD 10 Features Departments Cover story Editor’s Note 2 Car Talk 10 CHARACTER ANIMATION | Team The Ticket to Summer Fun Disney/Pixar builds the ultimate Will this year’s anticipated summer concept cars for the newly released blockbusters shine or fi zzle? vehicle-centric fi lm. -
Imagem E Pensamento Comunicação E Sociedade
imagenepensamento.qxp:Apresentação 1 31/03/11 13:28 Página1 23 Comunicação e Sociedade José Bragança de Miranda, Moisés de Lemos Martins Moisés de Lemos Martins Madalena Oliveira Jacinto Godinho José Bragança de Miranda Madalena Oliveira Aparentemente a imagem superou o pensamento, já não Jacinto Godinho necessitando dele. Trata-se de um resultado paradoxal, se repararmos que a filosofia ocidental, a de Platão, por Imagem e Pensamento exemplo, começa precisamente num conflito com as ima- gens. Esse conflito é resolvido através das ideias eternas, Imagem e Pensamento um procedimento que abre caminho ao «conceito», de que a técnica digital é a culminação. No momento final deste processo, a relação entre imagem, palavra e texto tornou- -se praticamente num enigma, sendo nosso propósito, neste ensaio plural, escrito a muitas mãos, interrogá-lo, debatê-lo e clarificá-lo, na medida do possível. www.ruigracio.com Universidade do Minho Grácio Editor Grácio Editor Centro de Estudos de Comunicação e Sociedade Imagem e Pensamento:Layout 1 31/03/11 12:52 Página2 Imagem e Pensamento:Layout 1 31/03/11 12:52 Página3 Moisés de Lemos Martins, José Bragança de Miranda, Madalena Oliveira e Jacinto Godinho (Eds) IMAGEM E PENSAMENTO Grácio Editor Imagem e Pensamento:Layout 1 31/03/11 12:52 Página4 Ficha técnica Título: Imagem e Pensamento Editores: Moisés de Lemos Martins, José Bragança de Miranda, Madalena Oliveira e Jacinto Godinho Colecção: Comunicação e Sociedade — n.º 23 Director da colecção: Moisés de Lemos Martins Centro de Estudos Comunicação e Sociedade da Universidade do Minho Capa: Grácio Editor Coordenação editorial: Rui Grácio Design gráfico: Grácio Editor Impressão e acabamento: Tipografia Lousanense 1ª Edição: Abril de 2011 ISBN: 978-989-8377-12-8 Dep. -
Case No COMP/M.4999 - HEINEKEN / SCOTTISH & NEWCASTLE ASSETS
EN Case No COMP/M.4999 - HEINEKEN / SCOTTISH & NEWCASTLE ASSETS Only the English text is available and authentic. REGULATION (EC) No 139/2004 MERGER PROCEDURE Article 9 (3) Date: 03/04/2008 COMMISSION OF THE EUROPEAN COMMUNITIES Brussels, 03/04/2008 C(2008) 1323 In the published version of this decision, some information has been omitted pursuant to Article 17(2) of Council Regulation (EC) No 139/2004 concerning non-disclosure of business secrets and other confidential information. The omissions are shown thus […]. Where possible the information omitted has been replaced by ranges of figures or a general description. COMMISSION DECISION of 03/04/2008 relating to the partial referral of case No COMP/M.4999 Heineken/Scottish & Newcastle assets to the competent authorities of Ireland pursuant to Article 9 of Regulation (EC) No 139/2004 COMMISSION DECISION of 03/04/2008 relating to the partial referral of case No COMP/M.4999 Heineken/Scottish & Newcastle assets to the competent authorities of Ireland pursuant to Article 9 of Regulation (EC) No 139/2004 THE COMMISSION OF THE EUROPEAN COMMUNITIES, Having regard to the Treaty establishing the European Community, Having regard to Council Regulation (EC) No. 139/2004 of 20 January 2004 on the control of concentrations between undertakings1 (hereinafter, ‘the Merger Regulation’), and in particular Article 9(3) thereof, Having regard to the notification made by Heineken N.V. on 12 February 2008, pursuant to article 4 of the said Regulation, Having regard to the request of the Competition Authority of Ireland of 29 February 2008, WHEREAS: 1. On 12 February 2008, the Commission received notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 by which the undertaking Heineken International N.V. -
An Evolution of Guinness Advertising - Business Insider
An Evolution of Guinness Advertising - Business Insider http://www.businessinsider.com/an-evolution-of-guinness-advertising-... 250 YEARS OF GENIUS: A Look At The Evolution Of Guinness Advertising MALLORY RUSSELL MAR. 12, 2012, 3:30 PM Guinness was founded in 1759 but didn't publish its first ad until 1794. In the early 20th century, the brewery began setting the standard for beer advertising with witty, engaging ads that helped create arguably the best-known beer worldwide. People can still quote its first tagline —"Guinness is good for you"—even though it is 83 years old. More recently, the brewer campaigned on Facebook to set a record for the largest St Patrick’s Day party. (And yes, the Guinness Book of World Records was also originally a marketing stunt by the company.) Guinness Guinness 1934 1 di 24 11/03/2015 14.46 An Evolution of Guinness Advertising - Business Insider http://www.businessinsider.com/an-evolution-of-guinness-advertising-... 1794: Guinness's first official press advertisement was published in the U.K. The company was already 63 years old when it started publishing ads. This engraving was published in ‘The Gentleman’s Magazine’ with the caption ‘Health, peace and prosperity’. It is considered to be one of Guinness's earliest ads. 1862: Guinness adopts the harp logo as its brand. 2 di 24 11/03/2015 14.46 An Evolution of Guinness Advertising - Business Insider http://www.businessinsider.com/an-evolution-of-guinness-advertising-... Until the late 1920s Guinness relied on word of mouth to promote its product.. When sales began to decline in the 1930s, Guinness hired S.H. -
DVD MAGAZINE Outstanding Animation, VFX and Motion Graphics for Design and Advertising 15 ��������������������
DVD MAGAZINE Outstanding animation, VFX and motion graphics for design and advertising 15 �������������������� ������������������������������������������������������������������������������� ��������������������������������������������������������������������������������� ������������������������������������������������������������������������������ �������� ������� �������� ������������ ������� ��������������� ������� ��� �������� ������������������������������������������������������������������������������ ������������������������������������������������ �������������������������������������������������������������������������������� ��������������������������������������������������������������������������������� ������������������� ������������������������������������������������������������������������������� ������������������������������������������������������������������������������������ ���������������������������������������������������������������������������������� �������������������������������������������������������������������������������� ������������������������������������������������������������������������������ �������������������������������������������������������������������������������������� ������������������������ ��������������������������������������������������������������������� �������������������������� ���������������������������������� �������������������� ����������������������������������������� ���������������������������������������� ������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� -
Wine - Glass & Bottle R L B
WINE - GLASS & BOTTLE R L B Mitchelton VS Cuvee Mitchelton 6.5 24 De Bortoli King Valley Prosecco King Valley 7.5 30 Clancy Cabernet Blend Barossa 7 11 26 St Hallet Rose Grenache Barossa 8 13 32 Sister’s Run Bethlehem Block Cabernet Sauvignon Barossa 7.5 12 30 Morgans Bay Chardonnay SE Australia 6.5 10 24 Hentley Farm Poppy Field Blend Chardonnay Dominant Barossa 7.5 12 30 Brown Brothers Moscato King Valley 7.5 12 30 Mandoletto Pinot Grigio Italy 7.5 12 30 Ara Single Estate Pinot Noir Marlborough, New Zealand 7.5 12 30 Oyster Bay Sauvignon Blanc New Zealand 8 13 32 Morgans Bay Sauvignon Blanc SE Australia 6.5 10 24 Wongary Shiraz Wrattonbully (Coonawarra) 7 11 26 Sister’s Run Epiphany Shiraz McLaren Vale 7.5 12 30 WINE - BOTTLE Taltarni T Series NV Multi Regional 27 Yarra Burn Sparkling Victoria 34 Brown Brothers Prosecco 200ml Piccolo King Valley 9.5 Yellowglen 200ml Piccolo SE Australia 9 Henkell Dealcoholised 200ml Piccolo Rhine Valley, Germany 7.5 Sam Miranda Ballerina Bianco Blend King Valley 30 Sister’s Run St Petri’s Riesling Eden Valley 27 Ara Single Estate Sauvignon Blanc Marlborough 30 Run Riot Sauvignon Blanc New Zealand 32 Shaw & Smith Sauvignon Blanc New Zealand 40 Taltarni T Series Sauvignon Blanc Pyrenees 27 Preece Pinot Grigio Mitchelton 30 Wongary Pinot Gris Wrattonbully (Coonawarra) 26 Knappstein Beaumont Chardonnay Barossa 27 Sister’s Run Sunday Slippers Chardonnay Barossa 30 Paul Conti Chardonnay Margaret River 32 Sam Miranda Ballerina Moscato King Valley 30 WINE - BOTTLE Bertaine Rose France 32 Sam Miranda Ballerina -
It's Alive Inside!
IT’S ALIVE INSIDE! A NOTE ON THE PREVALENCE OF PERSONIFICATION Stephen Brown Personification is a literary device ordinarily associated with ‘babbling’ brooks, ‘weeping’ willows and ‘dancing’ daffodils. It is also widely used in marketing and advertising. Pepsi’s ‘smiling’ logo, Yakult’s ‘friendly’ bacteria, Karmi’s ‘feminine’ beer bottle and academics’ venerable ideas about product life cycles and marketing myopia, are just some of our many attempts to humanise marketing phenomena. Taking Guinness as a guiding exemplar, this paper develops a taxonomy of brand personifications and attempts to account for the trope’s popularity in marketing theory and practice. A car that says: you’ve arrived. A car that says: currently caught up in the heartrending tribulations you’ve made it. of ‘Salty’, a tearful salt cellar who’s been cast onto A car that says: you’ve achieved something. It’s the condiment scrapheap by Knorr’s low-sodium probably out there somewhere. side-dishes (Williams, ). American adolescents are in awe of Old Spice Man, the buffed, ripped, But wouldn’t you prefer something a little more exciting? I can help with that. super-confident embodiment of a formerly mori - bund range of male grooming requisites (Malvern, I am Mercedes-Benz. ). English aesthetes are appalled by Mandeville and Wenlock, the ghastly mascots for London The above copy is taken from a magazine adver - Olympics, who are supposed to be personified steel tisement for the Mercedes CLC Coupé. It is a castings but whose appearance has been likened to classic example of ‘personification’. Personification ‘terrifying penis monsters’ (Bennett, , p. -
Drinks· Food· Snacks Crafted the Cork Way
DRINKS· FOOD· SNACKS CRAFTED THE CORK WAY iMPORTANT pASSENGER aNNOUNCEMENT Founded by Shane Long in 1998, Cork’s Franciscan Well is one of Ireland’s longest established and best respected Craft Breweries. Franciscan Well’s ethos is about listening and applying their craft, producing award winning beers brewed the Cork Way, for pure enjoyment. Chieftain IPA is a charismatic and uniquely Irish IPA, full of sweet and tropical aroma’s with the perfect malt to balance. HOPPY, MALTY, GRAPEFRUIT NO.1 CRAFT BEER IN IRELAND* WWW.FRANCISCANWELLBREWERY.COM * Nielsen ROI MAT On-Trade end August 2017 Enjoy FRANCISCAN WELL Sensibly 8099-1 FW Aer Lingus Advert Update - 145x210mm.indd 1 12/10/2017 14:44 Bia Deals Bia Deals Upgrade to red or white wine or beer Sandwich Meal Deal €7.50 for just Choose any sandwich Choose a hot drink €2.00 or water* Freshly made sandwiches, vegetarian focaccia, baguettes and toasties Choose any item from our delicious range of freshly made sandwiches: Ham and Cheese Melt, Chicken and Stuffing Sandwich, Bacon, Sausage & Ballymaloe Relish Baguette or Vegetarian Focaccia. SAVE Snack & Drink Deal €4.50 50c Choose any snack Choose a hot drink or water* Ah, go on then… Choose either a KitKat or a Kerrygold shortbread and a hot drink or a water.* SAVE Salty snack & Wine Deal €8.00 50c Choose any Pringles Choose a wine** Time to relax! Treat yourself to a tub of Sour Cream & Onion or Salt & Vinegar Pringles and a white or red wine. p3 * Any tea, coffee, hot chocolate or water. ** Offer excludes Cava.