ATL-PBS is Atlanta’s Public Broadcasting television station. We provide diverse uninterrupted programming that reaches viewers from all walks of life. We value curiosity, imagination, and learning as the foundation of understanding. At ATL-PBS, we believe in the power of diverse perspectives to strengthen community.
Our Viewers ATL-PBS broadcasts to over one million Atlantans each month*. We reach an audience that is affluent, educated, and influential… audiences in which 44% are male and 56% are female*, and more than 55% are adults 25-54*. It is an audience that is difficult to reach anywhere else.
Co rporate Supp ort • You can have your message seen and heard in an un-cluttered environment by loyal viewers who recognize the sponsors of their favorite programs and reward those companies with their patronage. • You can increase your organization’s visibility and strengthen your corporate image by establishing an association with Public Broadcasting’s reputation for excellence, prestige, and commitment to education and public service.
Our Pro gramming ATL-PBS is Atlanta’s source for award-winning programs that have been appreciated and loved by viewers for decades. Our lineup includes smart, informative, and entertaining shows such as Antiques Roadshow, Nova, Nature, and Masterpiece Theatre. We broadcast the animated shorts of StoryCorps. And we are renowned for our children’s shows, which include Sesame Street, Curious George, Arthur, Electric Co. and Clifford the Big Red Dog. More recently, ATL-PBS became the home of the very highly rated BBC dramas, Death in Paradise and Midsomer Murders. These Programs reach over 40,000 Atlantans weekly.** In addition to a new logo and new look, ATL-PBS has added some new programs to our lineup. Independent Lens, cutting edge documentaries by independent film makers, Martha’s Cooking School and fan favorite, Austin City Limits ATL-PBS is also working on our own series, MADE IN ATL.
*Nielsen Atlanta Scarborough R2 AUG16-JUL17 **Nielsen NLTV Atlanta Feb., May, July, and Nov. 2017 Programming that Engages the Whole Brain
From Nova to Nature to Death in Paradise, ATL-PBS offers our audience spectacular on-air content. Over one million Atlantans tune in monthly to the variety of programming available because it stimulates every part of their minds. Your company will be branded as one that appreciates shows that encourage social consciousness and intellect. Showcase your business/service on ATL-PBS, and you’ll engage their minds too. 2017 Emmy Winner
2017 Winner: Secrets of Atlanta Tiny Doors ATL Produced by Jack Walsh
Maybe you’ve seen the tiny doors around town. Perhaps you’ve just walked on by without noticing. Or, you could be one of the few who’ve left tiny accessories to go with the doors. Either way, artist Karen Anderson and Tiny Doors ATL made them just for you, Atlanta.
About "Secret Atlanta" You may think you know Atlanta, but chances are, there are some things around the city you've missed. Or, maybe you caught a glimpse of something that left you wanting to know more. ATL PBS’s "Secret Atlanta" brings you a closer look at the parts of the city that may be off the beaten path or even right under your nose. Corporate Support
Providing corporate support for ATL-PBS brings your organization a strong association with the quality and trustworthiness of public broadcasting. Underwriting on ATL-PBS will help enhance your image by sending a message to audiences that you practice corporate citizenship. Audiences have positive opinions of companies that support public television and perceive underwriters to have the same attributes as PBS.
Benefits to underwriters on ATL-PBS include the following:
• Your fifteen or thirty-second message is presented in an uncluttered environment before or after the uninterrupted programming, which promotes visibility and retention. In fact, 64% of PBS viewers were able to recall sponsoring companies. (PBS Image Tracking Study)
• You will inform and educate a targeted audience about your organization’s products, services, purpose, and achievements. This audience consists of affluent consumers, influential business decision-makers, civic-minded individuals, and other key leaders. 64% of PBS viewers feel that PBS underwriters are industry leaders. (PBS Image Tracking Study)
• You will build brand loyalty and trust by being associated with PBS, the #1 most- trusted institution in the United States. 82% of PBS viewers consider PBS underwriters to be trustworthy organizations. (Cone Roper Poll/Study)
• You will generate goodwill by visibly investing in the community. 70% of PBS viewers feel that companies that fund PBS have a commitment to quality and excellence. (Total Research Tracking Study)
• Through our diverse programming, you can choose a genre or niche that best targets your potential customers, or best represents your corporate interests. Dos and Don’ts for Underwriting
DO: • Establish organization’s name and location • Describe your main products or services • Include a telephone number or website Your support of public television • Mention well established, recognizable corporate slogan probably results from the desire to be • Make value-neutral statements about your product or service • Broadcast how long you have been in business, if you wish affiliated with the high standards of • State that you support ATL-PBS or one of the programs it airs ATL-PBS and PBS. ATL-PBS will work • Use muted background music, if you wish with you to create an underwriting announcement that meets your needs DON’T: and adheres to designated FCC • Use comparative, qualitative or suggestive language • Address the usefulness, convenience or advantages of the product or service guidelines for public television. • Mention prices, interest rates, or indications of savings associated with product • Put your message in the form of a question Underwriting announcements are • Include any use of the first or second person – i.e. omit “you,” “yours” etc. strictly for the identification of the • Employ inducements to buy, sell, rent, lease, borrow or loan • Issue any calls to action sponsor, their products and services, • Advocate any matter of public interest and should not promote these • Use jingles or any language in music • Produce moving pictures which may be considered promotional or commercial in products and services nature. Rather they should be identifiers only. For further details check with ATL- PBS. • Do not mention awards, certifications or designations in your copy to describe someone or something
ATL-PBS IS MOST APPRECIATIVE OF YOUR CONSIDERATION. ALL UNDERWRITING MESSAGES ARE REVIEWED ON A CASE BY CASE BASIS BY ATL-PBS. Program Schedule
Monday Tuesday Wednesday Thursday Friday Saturday Sunday 6:00 AM Sewing w/ Nancy 6:00 AM 6:30 AM Best of Joy of Painting 6:30 AM
Monday Tuesday Wednesday Thursday Friday Saturday Sunday 6:00 AM Sewing w/ Nancy 6:00 AM 7:00 AM 6:30 AM Best of Joy of Painting 6:30 AM 7:00 AM 7:00 AM 7:00 AM Garden Smart 7:30 AM 7:30 AM 8:00 AM P.Smith Garden Home 8:00 AM 8:30 AM Motorweek 8:30 AM Garden Smart 9:00 AM A Craftsman's Legacy Finding Your 9:00 AM 9:30 AM This Old House Roots 9:30 AM 10:00 AM This Old House 10:00 AM Various 7:30 AM 10:30 AM Woodsmith Shop 10:30 AM 7:30 AM 11:00 AM Great Continental British Antiques 11:00 AM 11:30 AM Railway Journeys Roadshow 11:30 AM 12:00 PM Great Continental Penelope Keith's 12:00 PM 12:30 PM Railway Journeys Hidden Villages 12:30 PM 1:00 PM Cooking Block Secrets of Great 1:00 PM Globe Trekker 1:30 PM British Castles 1:30 PM 2:00 PM Rick Steve's 2:00 PM 8:00 AM 2:30 PM Europe 2:30 PM P.Smith Garden Home 8:00 AM 3:00 PM 3:00 PM Martha Stewart 3:30 PM 3:30 PM Masterpiece 4:00 PM Cook's Country 4:00 PM 4:30 PM America's Test 4:30 PM 5:00 PM Lidia's Kitchen 5:00 PM 5:30 PM C. Kimball's 5:30 PM 6:00 PM Nazi Mega Larkrise to British Antiques 6:00 PM Various 8:30 AM 6:30 PM Weapons Candleford Roadshow 6:30 PM 8:30 AM Masterpiece Motorweek 7:00 PM British Antiques Finding Your 7:00 PM NOVA Various Father Brown 7:30 PM Roadshow Roots 7:30 PM 8:00 PM Finding Your 8:00 PM Globe Trekker Death in Paradise Midsomer Roots 8:30 PM PBS Feature Film 8:30 PM 9:00 PM Murders Great Continental Penelope Keith's Various 9:00 PM Independent New Tricks 9:30 PM Railway Journeys Hidden Villages 9:30 PM Lens 10:00 PM Great Continental Secrets of Great Dr. Blake 10:00 PM Austin City Limits A Craftsman's Legacy 9:00 AM 10:30 PM Coroner Railway Journeys British Castles Finding Your Roots Mysteries 10:30 PM Finding Your 9:00 AM 11:00 PM 11:00 PM 11:30 PM Masterpiece Various Various Various Various Front and Center 11:30 PM 12:00 AM Mystery 12:00 AM 9:30 AM This Old House Roots 9:30 AM 10:00 AM This Old House 10:00 AM Various 10:30 AM Woodsmith Shop 10:30 AM 11:00 AM Great Continental British Antiques 11:00 AM 11:30 AM Railway Journeys Roadshow 11:30 AM 12:00 PM Great Continental Penelope Keith's 12:00 PM 12:30 PM Railway Journeys Hidden Villages 12:30 PM 1:00 PM Cooking Block Secrets of Great 1:00 PM Globe Trekker 1:30 PM British Castles 1:30 PM 2:00 PM Rick Steve's 2:00 PM 2:30 PM Europe 2:30 PM 3:00 PM 3:00 PM Martha Stewart 3:30 PM 3:30 PM Masterpiece 4:00 PM Cook's Country 4:00 PM 4:30 PM America's Test 4:30 PM 5:00 PM Lidia's Kitchen 5:00 PM 5:30 PM C. Kimball's 5:30 PM 6:00 PM Nazi Mega Larkrise to British Antiques 6:00 PM Various 6:30 PM Weapons Candleford Roadshow 6:30 PM Masterpiece 7:00 PM British Antiques Finding Your 7:00 PM NOVA Various Father Brown 7:30 PM Roadshow Roots 7:30 PM 8:00 PM Finding Your 8:00 PM Globe Trekker Death in Paradise Midsomer Roots 8:30 PM PBS Feature Film 8:30 PM 9:00 PM Murders Great Continental Penelope Keith's Various 9:00 PM Independent New Tricks 9:30 PM Railway Journeys Hidden Villages 9:30 PM Lens 10:00 PM Great Continental Secrets of Great Dr. Blake 10:00 PM Austin City Limits 10:30 PM Coroner Railway Journeys British Castles Finding Your Roots Mysteries 10:30 PM 11:00 PM 11:00 PM 11:30 PM Masterpiece Various Various Various Various Front and Center 11:30 PM 12:00 AM Mystery 12:00 AM Coverage Area Doctor Blake Mysteries Mondays 7:00pm & Thursdays 6:00pm
The Doctor Blake Mysteries
Accompanied by haunting memories of his service time in World War II, Dr. Lucian Blake returns home to Australia after 30 years to take over his deceased father's medical practice. Troubled by the horrors of the war and personal loss, Dr. Blake undertakes his other role as police surgeon and looks to the science of forensics and his own understanding of the human heart to help solve the mysteries that inevitably come his way.
Mondays 7pm & Thursdays 6pm Midsomer Murders Mondays 8:00pm - 9:00pm
Midsomer Murders
Set in the deceptively idyllic fictional English county of Midsomer, this suspenseful drama features an eccentric cast of characters, ubiquitous red herrings and quaint countryside scenery. At the heart of the show is the perceptive and meticulous criminal investigator Detective Chief Inspector Tom Barnaby ("Bergerac," "The Channel Islands at War").
Mondays 8 p.m. Nature Tuesdays 6:00pm - 7:00pm
Nature
Nature presents wildlife in unique situations that raise challenging questions in both natural science and environmental protection. These questions can bring to light different viewpoints as well as inspire further inquiry. This format for the show is an excellent jumping off point for more discussion and research on a certain subject. Because of the amazing technology of modern photography and the patience and dedication of some of the photographers, zoologists, botanists and scientists who create these shows, we can view the marvels and wonders of nature. Tuesdays 6:00pm NOVA Tuesday 7:00pm - 8:00pm
NOVA
Nova is the most watched science television series in the world and the most watched documentary series on PBS. It is also one of television’s most acclaimed series, having won every major television award, most of them many times over. Nova’s approach, developed over more than a quarter century, is to select a topic of great interest to viewers and then produce a film that is as entertaining as it is informative, using the tools of good pacing, clear writing, and crisp editing. Equally important, Nova shows the human story behind the science story. Whether exploring a galaxy or an atom, the series delves into the personalities responsible for the discoveries, and the social consequences of events in the lab. Tuesday 7pm Father Brown Friday 7:00pm - 8:00pm
Father Brown
Father Brown is a British television period drama which began airing on BBC One on 14 January 2013. It features Mark Williams as the eponymous crime-solving Roman Catholic priest. The series is based on the character of Father Brown and some episodes are loosely inspired by original stories by G. K. Chesterton, primarily using new stories written for the series.
Fridays 7 p.m. Death in Paradise Friday 8:00pm - 9:00pm
Death in Paradise
A British inspector is transferred to Saint-Marie's police department, but he hates the sun, sea, and sand. The series follow his investigations into murders on the island. Later series see another British DI head the investigative team.
Fridays 8 p.m. Martha Stewart Monday at 12:00pm and Saturday at 3pm
Martha Stewart’s Cooking School
Emmy® Award-winning TV host Martha Stewart, conducts a culinary master class for American home cooks each week. She demonstrates classic cooking techniques and basics. Using her signature step-by-step, how-to teaching process, she illustrates the building blocks of recipes everyone should know. Each episode features Martha’s tips and tricks, inspiring and educating home cooks everywhere.
Mondays at 12 p.m. and Saturdays at 3 p.m. Cooking Shows
Tune In Weekdays at 12 pm and Saturdays at 3pm.
Each day brings a new chef and a new style of cooking.
Monday Tuesday Wednesday Thursday Friday Saturday 12 p.m. 12 p.m. 12 p.m. New 12 p.m. Lidia’s 12 p.m. Martha Cook's Orlean’s Kitchen Ellie’s Real Stewart's Country Cooking with Good Food Cooking Kevin Belton 3 p.m. – 6 p.m. School Martha Stewart's Cooking School, Martha Bakes, 12:30 p.m. 12:30 p.m. 12:30 p.m. My 12:30 p.m. 12:30 p.m. America’s Test Martha Bakes America's Greek Table Sara's Christopher Kitchen, etc. Test Kitchen with Diane Weeknight Kimballs Kochilas Meals Milk Street Kids Programming
PBS KIDS is committed to providing the highest quality programming and learning environment for children to stimulate their curiosity, encourage interaction and foster their imagination. Available to families of all income levels, ATL-PBS remains a leader in the industry, educating, entertaining, and enriching the lives of children across Atlanta.
ATL-PBS airs children’s programming ranging from Clifford the Big Red Dog to such PBS staples as Reading Rainbow. These shows air each weekday from 6am to 12noon and then again in the afternoon from 2pm to 6pm. They also air on Sundays from 6am until 8:30am.
Positive Role Models - Providing the highest quality programming and learning environment for children, PBS’ children’s programs are non-violent, age-appropriate and offer positive role models for children to learn from and grow with. The series’ characters emulate good behavior towards one another and demonstrate respect and tolerance towards family members, peers and other individuals.
Diverse Audience, Diverse Characters - As America’s public broadcaster, PBS KIDS reaches a diverse population of children with varying backgrounds and cultures. Programs on PBS KIDS and PBS KIDS GO! are available free to families of all income levels across the country. Black, Hispanic, low income and low education households make up a large percentage of PBS’ daytime audience, exceeding that of the U.S. population with 15.5% Black (compared to 12.1% in the U.S.), 17.6% Hispanic (10.2%), 26.2% with an annual income lower than $20,000 (22.1%) and 19.9% with less than four years of high school (14.4%). Sample TV Spots
The Children’s Museum https://www.youtube.com/watch?v=f7mtgeTXCl4&feature=youtu.be
Georgia CORE Testimonial https://www.youtube.com/watch?v=9zQo6JZ25Lg&feature=youtu.be
Cirque Dreams https://www.youtube.com/watch?v=rzPBER3AJdA&feature=youtu.be
Zoo Atlanta https://www.youtube.com/watch?v=eqPZnIIjZ88&feature=youtu.be
Chattahoochee Nature Center https://www.youtube.com/watch?v=DeUgYBi45YE&feature=youtu.be
Morehouse Healthcare https://www.youtube.com/watch?v=UA61OixFBaI&feature=youtu.be