Sesame Street Gentrified: the Future of Public Media

Total Page:16

File Type:pdf, Size:1020Kb

Sesame Street Gentrified: the Future of Public Media Sesame Street Gentrified: The Future of Public Media A Thesis Submitted to the Faculty of Drexel University By Jordan B. Abrams in partial fulfillment of the requirements for the degree of Master of Science in Television Management March 2017 © Copyright 2017 Jordan B. Abrams. All Rights Reserved Running head: SESAME STREET GENTRIFIED: THE FUTURE OF PUBLIC MEDIA ii Dedications To my father, Jerry, for his continual support and encouragement to push onward and find new depths iii Acknowledgements With great appreciation to Janice Selinger and Al Tedesco for their guidance in completing this thesis iv Table of Contents LIST OF FIGURES ................................................................................................................................... vi ABSTRACT ............................................................................................................................................... vii CHAPTER ONE: INTRODUCTION ...................................................................................................... 1 Statement of the Problem ............................................................................................................... 6 Background and Need ...................................................................................................................... 8 Purpose of Study ..............................................................................................................................11 Description of Study........................................................................................................................12 Research Questions .........................................................................................................................13 Significance to Field ........................................................................................................................13 Definitions / Acronyms .................................................................................................................14 CHAPTER TWO: LITERATURE REVIEW ......................................................................................17 Introduction .......................................................................................................................................17 History of PBS Member Stations ................................................................................................19 Corporation for Public Broadcasting ........................................................................................20 The Public Broadcasting Act of 1967 ..................................................................................21 Public Broadcast Service ...............................................................................................................22 Finance .......................................................................................................................................23 Programming ...........................................................................................................................24 National Educational Telecommunications Association (NETA) ........................25 American Public Television ................................................................................................26 Audience ....................................................................................................................................27 When We Want It, How We Want It, Where We Want It: Population Trends, New Technology, and Generational Shifts ........................................................................................32 People ..........................................................................................................................................33 PBS Sustainability ............................................................................................................................39 Threats ........................................................................................................................................40 Competition ..............................................................................................................................42 Funding .......................................................................................................................................43 Technology ................................................................................................................................46 Spectrum Auction .....................................................................................................47 Audience ....................................................................................................................................48 Pledging ......................................................................................................................................49 New Initiatives .........................................................................................................................52 HBO and Sesame Workshop Deal ..............................................................................................55 CHAPTER THREE: METHODOLOGIES ..........................................................................................58 CHAPTER FOUR: RESULTS ................................................................................................................62 Last Three Months of 2016 ..........................................................................................................64 How Sesame Street Has Changed In It’s New Neighborhood .........................................67 Sesame Street Resembles The Street Today ..........................................................................69 v Survey Results ...................................................................................................................................70 Customers Don’t Know What They Want ...............................................................................78 The Future of HBO ...........................................................................................................................80 PBS New Programming .................................................................................................................81 Summation..........................................................................................................................................81 CHAPTER FIVE: DISCUSSION ...........................................................................................................84 So Where Are We Heading? What’s Next ................................................................................87 Suggestions for Further Research .............................................................................................89 Limitations ..........................................................................................................................................89 Ethical Considerations ...................................................................................................................90 Some Final Food For Thought: Humans v. Computers ......................................................91 BIBLIOGRAPHY ......................................................................................................................................92 APPENDICES ........................................................................................................................................ 114 vi List of Figures 1. TABLE 1: Respondents Awareness of Sesame Street / HBO Deal and Feelings Toward It ...................................................................................................................................70 2. TABLE 2: Respondent Opinions of Sesame Street being on HBO ........................72 3. TABLE 3: Contrast Between Men’s and Women’s Opinions Regarding Sesame Street Being On HBO ............................................................................................................. 73 4. TABLE 4: Contrast Between White And Non-White Participant Opinions Regarding Sesame Street Being On HBO ......................................................................74 5. TABLE 5: Respondent Likelihood Of Contributing To Local PBS Station Knowing That Sesame Street Is Now A Part Of The HBO Brand .........................75 vii Abstract Sesame Street Gentrified: The Future of Public Media Jordan B. Abrams The intent of this thesis is to consider the future of public television by looking at its past and present . While doing a literature review of the history of public media, the idea of incorporating the audiences feelings and analyzing the cultural trends taking place due to economics, technology, current events, and collective value shifts begun taking precedence in the research as it became clear that the future of public media is dependent on the audience’s ideals. During the 2008 U.S. presidential election, the abolishment of federal funding was a major topic. The imminent threat posed to public media inspired this research, as the arguments for reallocating funds away from the Corporation for Public Broadcasting did not seem in line with what the American People wanted – those people that, in theory, own the airwaves. In 2009, the television industry went through its biggest change with the Digital TV Transition, leaving Public Television especially at a crossroads, not having the budgets that
Recommended publications
  • This Year's Carnival for a Cure Page 1 of 1
    This Year's Carnival For A Cure Page 1 of 1 Click to Print 0 Like Daily Scoop FEB THIS YEAR'S CARNIVAL FOR A CURE 29 Support Diabetes Research While Having An Afternoon Adventure On Sunday, March 11 Posted By: Kat Harrison Family days that pack a well-to-do punch are always our favorite—which is why we're big supporters of the 7th Annual Carnival for a Cure which benefits the Diabetes Research Institute Foundation. Taking place on Sunday, March 11 from 12-3pm at the Metropolitan Pavilion (125 West 18th Street), kids and parents alike can delight in music, jousting, crafts and more. Learn more about the cause and the family-friendly festivities below! What is the mission of the Diabetes Research Institute Foundation (DRI)? As the largest and most comprehensive research center dedicated to curing diabetes, the DRI is aggressively working to shrink the timeline toward the discovery of a biological cure for this disease. Having already shown that diabetes can be reversed through islet transplantation, the DRI is building upon these promising outcomes by bridging cell-based therapies with emerging technologies. The Diabetes Research Institute was created for one reason—to cure diabetes—which is and will continue to be its singular focus until that goal is reached. For the millions of people affected by diabetes, the DRI is the best hope for a cure. For more information, call 1-800-321- 3437 or visit DiabetesResearch.org. This will be the 7th Carnival for a Cure. What kind of fun can families look forward to? The Carnival for a Cure is the city's largest indoor carnival for kids (and fun for parents, too!).
    [Show full text]
  • Playing Every Day on Sesame Street Global Learnings from a Play-Based Pilot Intervention in India, Mexico, and South Africa • Kim Foulds and Abby Bucuvalas
    Playing Every Day on Sesame Street Global Learnings from a Play-Based Pilot Intervention in India, Mexico, and South Africa • Kim Foulds and Abby Bucuvalas Research has shown that playful learning helps foster the development of young children. Adult guidance of this play in meaningful ways can unlock the transformative power of education. Lack of knowledge about guided play, however, often leads to children growing up without opportunities to learn through play. Considering this, the authors analyze findings from the pilot phases of Play Every Day, an intervention based in urban communities in India, Mexico, and South Africa. This program is designed to shift the perceptions of care givers about play and its relationship to child development and to allow them to guide children in learning through play. The authors describe the program’s intent to contribute to global knowledge of best practices for promoting playful learning. They discuss developing a global framework and contextualizing its delivery to empower care givers as ambassadors of learning through play in young children’s lives. Key words: guided play; Play Every Day project; play in India; play in Mexico; play in South Africa; scaffolding play; Sesame Workshop It is well established that play is an integral component of early- childhood development . Research has shown that playful learning helps foster the development of young children and lay the foundations for them to become creative, engaged, lifelong learners. Thus, play constitutes an important part of a child’s daily routine, an often underused space in which valuable teaching and learning can take place (Brooker 2013, Kelly-Vance 2008).
    [Show full text]
  • See What's on ¶O – Lelo This Week, This Hour, This Second
    FOR THE WEEK OF MAY 28 - JUNE 3, 2017 THE GREAT INDEX TO FUN DINING • ARTS • MUSIC • NIGHTLIFE Look for it every Friday in the HIGHLIGHTS THIS WEEK on Fox. Jamie Foxx hosts this new game show, which TODAY TUESDAY features Shazam, the world’s most popular song identi- The Leftovers World of Dance fication app. HBO 6:00 p.m. KHNL 9:00 p.m. FRIDAY Kevin (Justin Theroux) assumes an alternate identity Extraordinary dancers from all ages and walks of life Shark Tank when he embarks on a mission of mercy in a new epi- kick off the qualifier round for the chance to win a life- sode of “The Leftovers,” airing today on HBO. altering $1-million prize in the premiere of “World of KITV 7:00 p.m. The post-apocalyptic drama follows a family of survi- Dance,” airing Tuesday on NBC. Jenna Dewan Tatum vors a few years after the mysterious simultaneous dis- serves as mentor and host, while Jennifer Lopez, Business moguls decide whether or not to invest appearance of 140 million people. Derek Hough and Ne-Yo serve as judges. their own money in new products and companies in back-to-back episodes of the critically acclaimed reali- ty TV series “Shark Tank,” airing Friday on ABC. MONDAY WEDNESDAY Hopeful entrepreneurs pitch their ideas in the hopes of Lucifer The F Word snagging a deal with a Shark. KHON 8:00 p.m. KHON 8:00 p.m. SATURDAY Charlotte (Tricia Helfer) acciden- Celebrity chef and TV personality Gordon Ram- To Tell the Truth tally charbroils a man to death say hosts as foodie families and friends compete in self-defence, and Lucifer in high-stakes cook-offs in “The F Word,” pre- KITV 7:00 p.m.
    [Show full text]
  • En Vogue Ana Popovic Artspower National Touring Theatre “The
    An Evening with Jazz Trumpeter Art Davis Ana Popovic En Vogue Photo Credit: Ruben Tomas ArtsPower National Alyssa Photo Credit: Thomas Mohr Touring Theatre “The Allgood Rainbow Fish” Photo Courtesy of ArtsPower welcome to North Central College ometimes good things come in small Ana Popovic first came to us as a support act for packages. There is a song “Bigger Isn’t Better” Jonny Lang for our 2015 homecoming concert. S in the Broadway musical “Barnum” sung by When she started on her guitar, Ana had everyone’s the character of Tom Thumb. He tells of his efforts attention. Wow! I am fond of telling people who to prove just because he may be small in stature, he have not been in the concert hall before that it’s a still can have a great influence on the world. That beautiful room that sounds better than it looks. Ana was his career. Now before you think I have finally Popovic is the performer equivalent of my boasts lost it, there is a connection here. February is the about the hall. The universal comment during the smallest month, of the year, of course. Many people break after she performed was that Jonny had better feel that’s a good thing, given the normal prevailing be on his game. Lucky for us, of course, he was. But weather conditions in the month of February in the when I was offered the opportunity to bring Ana Chicagoland area. But this little month (here comes back as the headliner, I jumped at the chance! Fasten the connection!) will have a great influence on the your seatbelts, you are in for an amazing evening! fine arts here at North Central College with the quantity and quality of artists we’re bringing to you.
    [Show full text]
  • Afterschool for the Global Age
    Afterschool for the Global Age Asia Society The George Lucas Educational Foundation Afterschool and Community Learning Network The Children’s Aid Society Center for Afterschool and Community Education at Foundations, Inc. Asia Society Asia Society is an international nonprofi t organization dedicated to strengthening relationships and deepening understanding among the peoples of Asia and the United States. The Society seeks to enhance dialogue, encourage creative expression, and generate new ideas across the fi elds of policy, business, education, arts, and culture. Through its Asia and International Studies in the Schools initiative, Asia Society’s education division is promoting teaching and learning about world regions, cultures, and languages by raising awareness and advancing policy, developing practical models of international education in the schools, and strengthening relationships between U.S. and Asian education leaders. Headquartered in New York City, the organization has offi ces in Hong Kong, Houston, Los Angeles, Manila, Melbourne, Mumbai, San Francisco, Shanghai, and Washington, D.C. Copyright © 2007 by the Asia Society. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher. For more on international education and ordering
    [Show full text]
  • Plan Ahead Nevada Brought to You by the State of Nevada, Department of Public Safety, Division of Emergency Management
    TABLE OF CONTENTS OVERVIEW AND PREPAREDNESS LISTS INTRODUCTION LETTER PG. 3 STEP BY STEP PREPAREDNESS LIST PG. 4 FAMILY PREPAREDNESS PG. 6 At WORK PREPAREDNESS PG. 8 EVACUATION & SHELTER TIPS PG. 10 EMERGENCY COMMUNICATIONS PG. 11 BASIC EMERGENCY SUPPLY KIT PG. 12 TYPES OF DISASTER TO PREPARE FOR WILDLAND FIRE PG. 13 EARTHQUAKE PG. 14 FLOOD PG. 15 EXTREME WEATHER PG. 16 FLU PANDAMIC PG. 17 TERRORISM PG. 18 HAZARD MITIGATION WHAT IS HAZARD MITIGATION? PG. 19 MITIGATION FOR WILDFIRE PG. 20 MITIGATION FOR EARTHQUAKE PG. 20 MITIGATION FOR FLOODS PG. 21 YOUR COMMUNITY, YOUR PREPAREDNESS YOUR EVACUATION PLAN PG. 22 YOUR EMERGENCY CONTACTS PG. 23 MEDIA COMMUNICATIONS PG 24 YOUR COUNTY EVACUATION PLAN PG. 26 Plan Ahead Nevada Brought to you by The State of Nevada, Department of Public Safety, Division of Emergency Management. Content provided in part by FEMA. Funding Granted By U.S. Department of Homeland Security 2 STAT E DIVISION OF EM E RG E NCY MANAG E M E NT A MESSAGE FROM THE CHIEF “Proudly serving the citizens of the State of Nevada, in emergency NEVADA preparedness response and recovery.” EMERGENCY MITIGATION GUIDE FRANK SIRACU S A , CHIE F This brochure, funded through the U.S. Department of Homeland Security, is the result of statewide participation from public safety officials and first responders in addressing “Preparedness Response and Recovery” emergency mitigation. It is developed to provide helpful tips and techniques in prepar- ing your family, friends and pets for emergency conditions. Hazard Mitigation is the cornerstone of the Four Phase of Emergency Management. The term “Hazard Mitigation” describes actions that can help reduce or eliminate long-term risks caused by natural hazards, or disasters, such as wildfires, earthquakes, thunderstorms, floods and tornadoes .
    [Show full text]
  • Televisionization: Enactments of TV Experiences in Novels from 1970 to 2010 Claudia Weber
    Claudia Weber Claudia Televisionization Enactments of TV Experiences in Novels from 1970 to 2010 Claudia Weber Televisionization Claudia Weber pursued her doctoral studies both at Stock- holm University, Sweden and Justus-Liebig-Universität Giessen, Germany. She is now employed at Technische Universität Darmstadt, Germany where she works in higher education didactics. ISBN 978-91-7447-979-9 Department of English Doctoral Thesis in English at Stockholm University, Sweden 2014 Televisionization: Enactments of TV Experiences in Novels from 1970 to 2010 Claudia Weber Televisionization Enactments of TV Experiences in Novels from 1970 to 2010 Claudia Weber © Claudia Weber, Stockholm University 2014 ISBN 978-91-7447-979-9 Printed in Sweden by Stockholm University Press, Stockholm 2014 Distributor: Department of English Abstract TV’s conquest of the American household in the period from the 1940s to the 1960s went hand in hand with critical discussions that revolved around the disastrous impact of television consumption on the viewer. To this day, watching television is connected with anxieties about the trivialization and banalization of society. At the same time, however, people appreciate it both as a source of information and entertainment. Television is therefore ‘both…and:’ entertainment and anxiety; distraction and allurement; compan- ionship and intrusion. When the role and position of television in culture is ambiguous, personal relations with, attitudes towards, and experiences of television are equally ambivalent, sometimes even contradictory, but the public and academic discourses on television tend to be partial. They focus on the negative impact of television consumption on the viewer, thereby neglecting whatever positive experiences one might associate with it.
    [Show full text]
  • Station ID Time Zone Long Name FCC Code 10021 Eastern D.S. AMC AMC 10035 Eastern D.S
    Furnace IPTV Media System: EPG Support For Furnace customers who are subscribed to a Haivision support program, Haivision provides Electronic Program Guide (EPG) services for the following channels. If you need additional EPG channel support, please contact [email protected]. Station ID Time Zone Long Name FCC Code Station ID Time Zone Long Name FCC Code 10021 Eastern D.S. AMC AMC 10035 Eastern D.S. A & E Network AETV 10051 Eastern D.S. BET BET 10057 Eastern D.S. Bravo BRAVO 10084 Eastern D.S. CBC CBC 10093 Eastern D.S. ABC Family ABCF 10138 Eastern D.S. Country Music Television CMTV 10139 Eastern D.S. CNBC CNBC 10142 Eastern D.S. Cable News Network CNN 10145 Eastern D.S. HLN (Formerly Headline News) HLN 10146 Eastern D.S. CNN International CNNI 10149 Eastern D.S. Comedy Central COMEDY 10153 Eastern D.S. truTV TRUTV 10161 Eastern D.S. CSPAN CSPAN 10162 Eastern D.S. CSPAN2 CSPAN2 10171 Eastern D.S. Disney Channel DISN 10178 Eastern D.S. Encore ENCORE 10179 Eastern D.S. ESPN ESPN 10183 Eastern D.S. Eternal Word Television Network EWTN 10188 Eastern D.S. FamilyNet FAMNET 10222 Eastern D.S. Galavision Cable Network GALA 10240 Eastern D.S. HBO HBO 10243 Eastern D.S. HBO Signature HBOSIG 10244 Pacific D.S. HBO (Pacific) HBOP 10262 Central D.S. Fox Sports Southwest (Main Feed) FSS 10269 Eastern D.S. Home Shopping Network HSN 10309 Pacific D.S. KABC ABC7 KABC 10317 Pacific D.S. KINC KINC 10328 Central D.S. KARE KARE 10330 Central D.S.
    [Show full text]
  • Network Aesthetics
    Network Aesthetics: American Fictions in the Culture of Interconnection by Patrick Jagoda Department of English Duke University Date:_______________________ Approved: ___________________________ Priscilla Wald, Supervisor ___________________________ Katherine Hayles ___________________________ Timothy W. Lenoir ___________________________ Frederick C. Moten Dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the Department of English in the Graduate School of Duke University 2010 ABSTRACT Network Aesthetics: American Fictions in the Culture of Interconnection by Patrick Jagoda Department of English Duke University Date:_______________________ Approved: ___________________________ Priscilla Wald, Supervisor __________________________ Katherine Hayles ___________________________ Timothy W. Lenoir ___________________________ Frederick C. Moten An abstract of a dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the Department of English in the Graduate School of Duke University 2010 Copyright by Patrick Jagoda 2010 Abstract Following World War II, the network emerged as both a major material structure and one of the most ubiquitous metaphors of the globalizing world. Over subsequent decades, scientists and social scientists increasingly applied the language of interconnection to such diverse collective forms as computer webs, terrorist networks, economic systems, and disease ecologies. The prehistory of network discourse can be
    [Show full text]
  • Sesame Street Combining Education and Entertainment to Bring Early Childhood Education to Children Around the World
    SESAME STREET COMBINING EDUCATION AND ENTERTAINMENT TO BRING EARLY CHILDHOOD EDUCATION TO CHILDREN AROUND THE WORLD Christina Kwauk, Daniela Petrova, and Jenny Perlman Robinson SESAME STREET COMBINING EDUCATION AND ENTERTAINMENT TO Sincere gratitude and appreciation to Priyanka Varma, research assistant, who has been instrumental BRING EARLY CHILDHOOD in the production of the Sesame Street case study. EDUCATION TO CHILDREN We are also thankful to a wide-range of colleagues who generously shared their knowledge and AROUND THE WORLD feedback on the Sesame Street case study, including: Sashwati Banerjee, Jorge Baxter, Ellen Buchwalter, Charlotte Cole, Nada Elattar, June Lee, Shari Rosenfeld, Stephen Sobhani, Anita Stewart, and Rosemarie Truglio. Lastly, we would like to extend a special thank you to the following: our copy-editor, Alfred Imhoff, our designer, blossoming.it, and our colleagues, Kathryn Norris and Jennifer Tyre. The Brookings Institution is a nonprofit organization devoted to independent research and policy solutions. Its mission is to conduct high-quality, independent research and, based on that research, to provide innovative, practical recommendations for policymakers and the public. The conclusions and recommendations of any Brookings publication are solely those of its author(s) and do not reflect the views of the Institution, its management, or its other scholars. Support for this publication and research effort was generously provided by the John D. and Catherine T. MacArthur Foundation and The MasterCard Foundation. The authors also wish to acknowledge the broader programmatic support of the William and Flora Hewlett Foundation, the LEGO Foundation, and the Government of Norway. Brookings recognizes that the value it provides is in its absolute commitment to quality, independence, and impact.
    [Show full text]
  • One by One Antenna Instructions
    One By One Antenna Instructions Is Vlad tergal or spiritualistic when soogeeing some mobilisation distinguish livelily? Keil often embowers hourly whilewhen judicialcurvilineal Saundra Pascal perverts reutter hernowhere drowners and prologisedradioactively her and mopoke. tenant Prohibitivelongly. and snail-paced Bernie spoke Your article this antenna instructions No broadcast channels by one antenna instructions. Clear TV Digital HD Indoor TV Antenna. Modifying mfj sounds like attic can assist the instructions or unlock tv connections made by one antenna instructions before attempting to. If decide do not attempt the MFJ Glassmount antenna 5 Check your parts A 1 One house with screw-base B 1 One Outside Glass base with gates set. What date should TV be important for antenna? Can you have different than one by chrome, along with instructions before making these with. Smart TV's What step Need yet Know Jim's Antennas. 15dB 1000 to 2000 MHz If already have two radios and one antenna or two antennas for one. 1byone OUS00-016 Instruction Manual Amplified digital indoor hdtv antenna Show thumbs 1 2 page of 2 Go page 1. Also come and one by one antenna instructions or lightning near the page helpful if you need to. My note is can main have one antenna and judge a 2 to 1 cable tie will connect inside my one antenna and estimate off to stab one book my radios. Getting down brought a 151 ratio table below makes for a passable broadcast signal There on two basic points to evidence before adjusting the magnificent of your antenna. All of antenna on your television with the rubber boot into the hundreds of these parts to reorder the frequency scanning for the.
    [Show full text]
  • FY 2016 and FY 2018
    Corporation for Public Broadcasting Appropriation Request and Justification FY2016 and FY2018 Submitted to the Labor, Health and Human Services, Education, and Related Agencies Subcommittee of the House Appropriations Committee and the Labor, Health and Human Services, Education, and Related Agencies Subcommittee of the Senate Appropriations Committee February 2, 2015 This document with links to relevant public broadcasting sites is available on our Web site at: www.cpb.org Table of Contents Financial Summary …………………………..........................................................1 Narrative Summary…………………………………………………………………2 Section I – CPB Fiscal Year 2018 Request .....……………………...……………. 4 Section II – Interconnection Fiscal Year 2016 Request.………...…...…..…..… . 24 Section III – CPB Fiscal Year 2016 Request for Ready To Learn ……...…...…..39 FY 2016 Proposed Appropriations Language……………………….. 42 Appendix A – Inspector General Budget………………………..……..…………43 Appendix B – CPB Appropriations History …………………...………………....44 Appendix C – Formula for Allocating CPB’s Federal Appropriation………….....46 Appendix D – CPB Support for Rural Stations …………………………………. 47 Appendix E – Legislative History of CPB’s Advance Appropriation ………..…. 49 Appendix F – Public Broadcasting’s Interconnection Funding History ….…..…. 51 Appendix G – Ready to Learn Research and Evaluation Studies ……………….. 53 Appendix H – Excerpt from the Report on Alternative Sources of Funding for Public Broadcasting Stations ……………………………………………….…… 58 Appendix I – State Profiles…...………………………………………….….…… 87 Appendix J – The President’s FY 2016 Budget Request...…...…………………131 0 FINANCIAL SUMMARY OF THE CORPORATION FOR PUBLIC BROADCASTING’S (CPB) BUDGET REQUESTS FOR FISCAL YEAR 2016/2018 FY 2018 CPB Funding The Corporation for Public Broadcasting requests a $445 million advance appropriation for Fiscal Year (FY) 2018. This is level funding compared to the amount provided by Congress for both FY 2016 and FY 2017, and is the amount requested by the Administration for FY 2018.
    [Show full text]