Conference Guide 2 LONDON 2012 Social International Design Talks 19th + 20th October

Welcome to the 2nd TYPO London and to two extraordinarily inspiring days. Close to 40 artists, creatives, designers, entrepreneurs, publishers, programmers, musicians, type designers, writers, bloggers, academics and (again) a king will investigate with you what it means to be a social designer and in which way design can shape and build social relationships.

For information on programme, speakers and their talks: typotalks.com/london

Drama Studio

Jeffery Hall

Coffee

Toilets

TYPO runs over three stages

The Logan Hall seats over 900 delegates in an intimate theatre styled setting. A second programme runs in the adjacent, less formal, Logan Hall Jeffery Hall with seats for 250 delegates, while the Drama Studio / Creativity Awards Lounge is the place to mix and mingle.

3 Schedule Logan Jeffery Friday Hall Hall

10:00 am Sara De Bondt Anna Gerber & Britt The Office of Statistics Iversen (Visual Editions) We Don’t Own Anything, Our Readers Do 11:00 am Tim Beard (Bibliothèque) Lucienne Roberts joined Blurb Design Is a Social by Rebecca Wright Blurb Presentation Journey + & 12:00 pm Anthony Burrill Mariana Santos & Working Hard and Being Mark McCormick Nice to People (The Guardian) Social Story Telling 1:00 pm Eike König (Hort) Béa Beste From HORT to HEART The Learning of the Future, the Future of Learning 2:00 pm Lunch Lunch

3:00 pm Tony Chambers Peter Gregson (Wallpaper*) Listening to Data Getting a Stiffy 4:00 pm Simon Manchipp James Jarvis (SomeOne) An A-Z of James Jarvis Branding, not Blanding 5:00 pm Coffee Coffee

6:00 pm Vaughan Oliver Marius Watz Sean McBride (Typekit) Visceral Pleasures: 30 Co-Discovering with A Renaissance in Web Years in 30 Minutes Machines Typography 7:00 pm Erik Kessels Kate Morros (KesselsKramer) DIY: The Riot Grrrl Model Strong ideas Allow You to Blur 8:00 pm Paula Scher (Pentagram) Breakthroughs, Successes and Failures 4 Schedule Drama / Creativity Drama Studio Friday Studio Awards Lounge Space to meet and mingle The “Drama Studio” is the place to hang out, have a 10:00 am Sara De Bondt Anna Gerber & Britt coffee and meet speakers. From time to time there will The Office of Statistics Iversen (Visual Editions) be intimate lectures and break out sessions where We Don’t Own Anything, participants can enter into a dialogue with the speak- Our Readers Do ers. The studio will be hosted by Creativity Awards, which will also have an exhibition in the space. 11:00 am Tim Beard (Bibliothèque) Lucienne Roberts joined Blurb Design Is a Social by Rebecca Wright Blurb Presentation Journey + & Calligraphy workshop Writing with the goose quill 12:00 pm Anthony Burrill Mariana Santos & Working Hard and Being Mark McCormick Again we will have a calligraphy workshop with Nice to People (The Guardian) Andreas Frohloff, the Head of FSI Type Department. Social Story Telling The topic this time is writing with the goose quill. Places in this workshop are strictly limited. If you 1:00 pm Eike König (Hort) Béa Beste want to take part, make sure to be there early. From HORT to HEART The Learning of the Meet the speakers Future, the Future of Certain speakers will be Learning Joshua Davis’ social grid available for small informal 2:00 pm Lunch Lunch Q&A sessions after their Be part of the presentation talks. Watch out for details. 3:00 pm Tony Chambers Peter Gregson Joshua Davis came up with a very special idea for (Wallpaper*) Listening to Data his talk (Saturday 19:00 at Logan Hall). He developed Getting a Stiffy something he calls The Social Grid. Before TYPO, Joshua asked you to send in artwork based on this grid, which he intends to integrate into his presentation. Don’t worry 4:00 pm Simon Manchipp James Jarvis if you have missed the call for entries, you still have (SomeOne) An A-Z of James Jarvis the chance to participate at TYPO. Look out for Joshua’s Branding, not Blanding table in the foyer where paper, pen and instructions are waiting for you. Hand in your patterns until Friday 5:00 pm Coffee Coffee evening directly to Joshua or our lovely TYPO crew.

6:00 pm Vaughan Oliver Marius Watz Sean McBride (Typekit) Visceral Pleasures: 30 Co-Discovering with A Renaissance in Web Bike ride with Erik Spiekermann Years in 30 Minutes Machines Typography Lettering themed London tour Our facilitator Erik Spiekermann has agreed to take 7:00 pm Erik Kessels Kate Morros nine TYPO attendees on a bike tour through London. (KesselsKramer) DIY: The Riot Grrrl Model Get to know Erik’s favourite typographic sights. The Strong ideas Allow You conditions? Have time on Sunday afternoon and a to Blur roadworthy bike. Throw a paper with your name and 8:00 pm Paula Scher (Pentagram) e-mail on into the lottery box at our merchandising Breakthroughs, Successes booth in the foyer. Winners will be drawn by Erik on and Failures Saturday 20:00, right before Irma Boom’s lecture. 5 Schedule Logan Jeffery TYPE DAY Saturday Hall Hall

10:00 am Ken Garland Calligraphy Workshop Word and Image Writing with the goose quill with Andreas Frohloff Seats are strictly limited. If you want to take part, make sure to 11:00 am Mathew Butterick Blurb be there early. First come – first Rebuilding the Blurb Presentation served. Typographic Society 12:00 pm Hjalti Karlsson Rian Hughes (karlssonwilker) (Device Fonts) 135 Months and Cult-ure: Ideas Can Be Counting Dangerous 1:00 pm Lunch Rick Banks (Face37) My Social Network 2:00 pm Lunch Lunch

3:00 pm Kirsty Carter & Emma Gerry Leonidas Noel Douglas Thomas (APFEL) This Is the New Typo- (Occupy Design UK) Translating Personal to graphy (and the Type- Design Practice for the Public faces That Make It Work) Common Good? 4:00 pm Patrick Cox Freda Sack Social. Work. (Foundry Types) Types of Expression 5:00 pm Coffee Coffee

6:00 pm Grant McCracken Paul Barnes Breathe In, Breathe Out: Making Type Across the Design as a Respiratory Atlantic Event 7:00 pm Joshua Davis Henrik Kubel The Social Grid (A2/SW/HK) A2/SW/HK + A2-TYPE – WORK 8:00 pm Irma Boom Manifesto for the Book 6 Schedule Drama / Creativity MyTYPO account Saturday Studio Awards Lounge Some fantastic features After registration your are automatically linked to 10:00 am Ken Garland MyTYPO (check your e-mail for registration confirma- Word and Image tion). You’ll get access to special content and features: > typotalks.com/mytypo 11:00 am Mathew Butterick Blurb Rebuilding the Blurb Presentation Before TYPO Typographic Society Know where to go Our website is optimized for mobile access. Get com- 12:00 pm Hjalti Karlsson Rian Hughes plete information about the speakers and their talks (karlssonwilker) (Device Fonts) and use the MySchedule function to plan your TYPO. 135 Months and Cult-ure: Ideas Can Be Meet the speakers Counting Dangerous Certain speakers will be > typotalks.com/london/2012/schedule available for small informal 1:00 pm Lunch Rick Banks (Face37) Q&A sessions after their My Social Network talks. Watch out for details. At TYPO Who is going? 2:00 pm Lunch Lunch Check out the people that are sitting next to you. > typotalks.com/mytypo/london-2012-attendees 3:00 pm Kirsty Carter & Emma Gerry Leonidas Noel Douglas Thomas (APFEL) This Is the New Typo- (Occupy Design UK) Translating Personal to graphy (and the Type- Design Practice for the After TYPO Public faces That Make It Work) Common Good? Give us feedback 4:00 pm Patrick Cox Freda Sack Social. Work. (Foundry Types) We are hungry for feedback! Tell us what you liked Types of Expression and you didn’t and what speakers you like to see next year. Everyone who returns the online feedback form has the chance to win a TYPO ticket. You can also rate 5:00 pm Coffee Coffee each talk as soon as it is over and show others what you liked. 6:00 pm Grant McCracken Paul Barnes Breathe In, Breathe Out: Making Type Across the > typotalks.com/london/2012/speakers Design as a Respiratory Atlantic > typotalks.com/london/2012/feedback Event 7:00 pm Joshua Davis Henrik Kubel When home The Social Grid (A2/SW/HK) A2/SW/HK + A2-TYPE – See the main talks of TYPO London WORK You have access to the restricted video area where 8:00 pm Irma Boom main talks of TYPO London 2012 will be available. Manifesto for the Book > typotalks.com/london/2012/schedule 7 Faciliators

Catherine Dixon Catherine Dixon is a designer, writer and teacher. As a designer she works mostly with text-based projects. As a writer she has a particular interest in type design and the forms of letters more generally, contributing to the website publiclettering.org.uk and co-authoring with Phil Baines the book ‘Signs: lettering in the environment’. She also writes also for Eye magazine, Codex and Imprint, and is a regular speaker at international conferences, as well as an organizer herself of design-related events. She is a Senior Lecturer and researcher at Central Saint Martins College of Art & Design in London where she teaches typography on the BA (Hons) Graphic Design course. > twitter.com/ThinkingType

Adrian Shaughnessy Adrian Shaughnessy is a self-taught graphic designer based in London. He spent 15 years as creative director of Intro, the design studio he co-founded in 1998. Today he runs ShaughnessyWorks, a consultancy combining design and editorial direction. He is also a co-founder and director of the publishing company Unit Editions. He has written and art directed numerous books on design. His book »How to be a Graphic Designer Without Losing Your Soul« has sold over 80,000 copies and has been published in numerous foreign language editions. > uniteditions.com

Erik Spiekermann Erik Spiekermann is information architect, type designer and author of books and articles on type and typography. Two of his typefaces, FF Meta and ITC Officina, are considered to be modern classics. In 1979 he founded MetaDesign and in 1989 FontShop. Today he is managing partner and creative director of Edenspiekermann. Erik is Honorary Professor at the University of the Arts in Bremen and in 2003 received the Gerrit Noordzij Award from the Royal Academy in The Hague. In 2006 he was awarded an honorary doctorship from Pasadena Art Center. He was made an Honorary Royal Designer for Industry by the RSA in Britain in 2007 and Ambassador for the European Year of Creativity and Innovation by the European Union for 2009. He just received the 2011 German Design Award for Lifetime Achievement as well as the 2011 TDC Medal in New York and the SOTA. > edenspiekermann.com

Simone Wolf Simone Wolf, born in Germany, works and lives in Italy since 2005. Wolf has been working as a marketing expert, consultant and PR agent since 1999 and organizes seminars, conferences and special events. She lectures on marketing, event management and intercultural communications at various international universities in Milan and Florence. > type-s.it 8 We're proud to have Printed our first Typo.

For over 16 years we have been innovating digital print. Our new creative services department are waiting to share their unrivalled experience of the very latest digital printing techniques with you.

Let us help you bring a new dimension to your presentation or packaging project.

This program is printed on our new Indigo HP 7600.

Contact us 24hrs, Mon – Sat, Clerkenwell (EC1) Tel 020 7841 4300 www.1stbyte.co.uk 9 International Design Talks Design, culture, society – with a little bit of kerning

Berlin, London, San Francisco – TYPO London 2011 was kicked off with a visually engaging talk by Dale Herigstad. Meeting points of national design scenes

TYPO inspires, offers insights and experiments, encourages the exchange of knowledge and is a creative playground for communication professionals. Each TYPO focuses on a topical and relevant theme, which the speakers deal with in their presentations taking a personal perspective. They discuss social trends, ideas, concepts, technological innovation and the valid prin ­ciples of good design. Morag Myerscough inspired TYPO The next TYPO conferences: attendees in London in 2011 and in San Francisco and Berlin in 2012.

BERLIN 2013 Touch International Design Talks 16 –18 May

Javier Mariscal presented the movie Chico & Rita which later gained international success and even got nominated for an Oscar.

SAN FRANCISCO 2013 Contrast International Design Talks 11–12 April

Tina Roth-Eisenberg aka Swissmiss gave an inspiring overview over her side projects. For further information: typotalks.com Erik Spiekermann & King Bansah at TYPO London 2011: King Bansah and Julian Zimmermann’s talk about Accidental inspiration, work and a whole lot of fun branding a royal celebrity created a noticeable buzz. with Joshua Davis at TYPO San Francisco 2012.

A giant in the design world: Michael Bierut of Pentagram at TYPO San Francisco 2012.

Berlin 2012: Andy Altmann of Why Not Associates.

You can also watch conceptual artist Lawrence Christoph Niemann and his Weiner’s impressive talk on our video blog. famous New York Times cover. Berlin&London pictures: Gerhard Kassner, SanFrancisco: Amber Gregory

Jessica Hirsche was one of Live Calligraffiti by Audience at the Novellus Theater/Yerba Buena Center the stars at TYPO San Fran- Niels Shoe Meulman at of the Arts in San Francisco. cisco and TYPO Berlin 2012. TYPO Berlin 2010. TYPO Get-together at Cicada 20th October, 9pm

Join us for drinks at Cicada Bar, where attendees and speakers can get together in an informal atmosphere.

St. John St Farringdon Rd Cicada

TYPO BLOOMSBURY Grays Inn Rd CLERKENWELL

Southhampton Row

Russel Square

Theobalds Rd

Meet us @ Cicada: 132–136 St. John Street, London EC1V 4JT

Admission free.

12 2240 Web FontFonts 100% Hand-hinted 96.4% Browser-friendly* 1× , only 3.6 % of browsers are not Web FontFont friendly, but we won’t hold that against them. won’t but we friendly, FontFont not Web are browsers % of , only 3.6 to netmarketshare.com *) According FF Zapata™ & Marselis™ fonts: | Text International | FontFont.com © 2012 FontShop Payment

FontFont | Driven by our love for type and typography. www.FontFont.com Around Russell Square

Restaurants & Cafés The Espresso Room Busaba Eathai Polpo 31-35 Great Ormond Street 22 Store Street 41 Beak Street > theespressoroom.com > busaba.com > polpo.co.uk

A unique coffee bar, serv- High quality traditional Thai This Venetian restaurant ing the best coffee in food served in stylish sur- offers a little piece of Venice Bloomsbury. rounding. in the heart of Soho.

Nude Espresso Pinchito Tapas Wagamama 19 Soho Square 11 Bayley Street 4 Streatham Street > nudeespresso.com > pinchito.co.uk > wagamama.com

London’s leading micro-roast- Relaxed but stylish tapas bar Japanese food in contempo- ery. They also serve a brunch with good selection of wine rary environment. Famous menu Monday to Sunday. and cocktails. for their ramen noodles.

Nightclub & Bars 12 Bar 100 Club Crobar 26 Denmark St 100 Oxford St 17 Manette Street > 12barclub.com > the100club.co.uk > crobar.co.uk

This live-music haunt is a The Rolling Stones and The Beer & Rock’n’Roll. Visited London landmark. With live Sex Pistols are just two of by Lemmy and Dave Grohl, music every night, you might the legendary bands to have when they are in town. just catch the next big thing played at the equally legen- in action. dary 100 Club, which dates back even further.

What else? Bloomsbury Festival British Museum Magma Book Shop > bloomsburyfestival.org.uk Great Russell Street 117-119 Clerkenwell Road > britishmuseum.org > magmabooks.com On the weekend of the 20th October celebrating The Museum houses a vast London’s premier design the cultural organisations, collection of world art and bookshop. Probably one of community groups, creative artefacts and is free to all the best selection of graphic individuals and iconic visitors. design, web design, arts, institutions of this charming architecture, advertising, Exhibitions at the moment: corner of central London. film and fashion books. Shakespeare: staging the There will also be food stalls world, Life and death in on Russell Square. Pompeii and Herculaneum and Renaissance to Goya: prints

and drawings from Spain. 14 15 LONDON 2012 Social International Design Talks 19th + 20th October

Venue address Institute of Education London University of London 20 Bedford Way London WC1H 0AL

typotalks.com

We want to thank our sponsors and media partners:

16