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Berlin – City of Design Berlin – City of Design Content Page Design from Berlin offers a great variety of educational and career training opportunities. Creative potential for the future 1 Last, but not least, Berlin’s more than 1,300 Berlin is one of the up-and-coming Euro- designers make the city the designer cap- Design from Berlin – Trendsetting, pean cities in many different fields of ital of Germany. Many new companies international and awarded 4 design.This fact was recently acknowledged joined over the last few years. In order to Not only for experts – when Berlin was appointed a UNESCO benefit from this creative atmosphere, Trade fairs and showrooms 10 “City of Design” and thus admitted into even large enterprises, such as Volkswa- From photographic art to industrial the worldwide operating Creative Cities gen AG, have transferred their design design – Museums and exhibitions Network. In contrast to established design departments to the region. in Berlin 14 metropolises, such as Paris, Milan or Lon- Fashion design, graphic design and media Networking and support – don, the inspiring nature of Berlin is based design often merge with product and fur- Berlin Creative Industries Initiative 18 on an atmosphere of transformation, pro- niture design. Such synergetic develop- gress and constant change. Futuristic ments are represented by companies like architecture meets functional residential MetaDesign, ART+COM, Plex and Moni- buildings, and re-established industrial teurs. areas contrast luxury shopping streets.The Berlin is connecting design and manufac- antagonistic coexistence of countless turing of products with the development small studios and agencies, large business of marketing strategies, the discovering of and design-oriented shopping centres niches and trendsetting innovations.With distinguishes the German capital from an overall turnover of € 1.4 billion, the other cities. Berlin symbolises creativity design industry has become an important and attracts creative crowds from all over factor in Berlin’s economy. the world. Designers, fashion creators, photographers and architects all benefit Harald Wolf, Senator for Economics, Labour and Women’s Issues from favourable office rents, low costs of living, synergetic networks and an enthu- siastic design audience. In addition, Berlin Creative Newcomers Universities and private educational institutions UdK Four Art Universities and numerous pri- vately funded institutions offer a wide range of design-oriented education in Berlin. Close relations with other institu- tions from around the world have cre- ated an excellent basis for exchange programs and further international cooperation. In Berlin, approximately 6,500 students are educated in Fashion Design, Product Design, Communica- tion Design and Photography. Following the completion of their studies, many students remain here and contribute to the city’s creative potential. University of the Arts (UdK) UdK offers the widest range of artistic study courses in Germany, for example in Experimental Media, Fashion Design, Product Design, Fine Arts and Architec- ture. Its focus on international exchange is represented by more than one hundred cooperations and partner- ships. Over the last few years, many dif- ferent projects were initiated by the UdK.They established the advertising agency “Töchter & Söhne”, launched the communication platform “designtransfer” and organise an annual advertising conference. www.udk-berlin.de University of Applied Sciences abroad. It offers courses in the depart- Technical University Berlin (TUB) (FHTW) ments Communication Design, Fashion Fifty courses of studies and more than FHTW is Berlin’s biggest and most di- Design, Product Design,Textile/Space 30,000 students make the TU one of the verse university for applied sciences. It Design, Architecture and others. Besides biggest technological universities in trains 9,000 students in 40 different numerous exhibitions, fashion shows Germany. Its outstanding international fields such as Technology, Information and student participation in trade fairs, reputation is marked by the fact that Technology, Economics, Cultural Studies the school also organises exchange 20% of the student population comes and Design. Around 700 students are programs with numerous partner uni- from abroad. Many famous architects enrolled in creative subjects, such as versities. have graduated here, among them Clothing Design, Communication Design www.kh-berlin.de Hans Poelzig, Heinrich Tessenow, Gustav and Museum Studies.The organisation Oelsner, Bruno Taut and Frei Otto. of exhibitions and fashion shows as well www.tu-berlin.de as the design of products and fashion International School of Fashion collections are important components Esmod of the school’s educational program. Esmod features a large network of www.fhtw-berlin.de fashion colleges worldwide. Close co- operations with fashion professionals in Germany and abroad provide practical Berlin School of Art and Design experience. Preparatory training in busi- The School of Art and Design has 560 ness management is another important students, of which 15% come from part of the program. Every year, an Lette Foundation Berlin Number of students in design-related courses 2004/05 Field Number of students M F Architecture 3,148 1,754 1,394 Business Communication 1,219 466 753 Media and Communication Design 795 380 415 Fashion Design/Clothing Design Textile Design 503 35 468 Industrial Design/Product Design 392 170 222 Textile and Clothing Technology 220 22 198 Art in Context 103 26 77 www.30paarhaen.de Design Technology/ www.osz-bekleidung-mode.de Interdisciplinary Design 68 17 51 www.mediadesign.de Total 6,448 2,870 3,578 www.design-akademie-berlin.de Esmod Lette Foundation Berlin students for the global market and to Lette Foundation Berlin offers three- combine creativity with management year-long studies in Photography, Graphic skills as a foundation for future entre- Design and Fashion Design. It has 1,100 preneurs. trainees, of which 270 are educated in [email protected] design-related areas. From their third semester, trainees acquire practical know-how through competitions and cooperative projects, for example, Silvia Kadolsky, Esmod: photographic documentaries, fashion shows and the creation of corporate “The design location Berlin is distin- guished by its genuineness and the designs. internationality of the population. www.lette-verein.de They do not hesitate to visualise creativity and to spread its seeds all over the world.” Institute for Fashion Strategies Starting in October 2006, IFS BERLIN offers one-year postgraduate programs Alexander Bretz, IFS in Fashion Marketing, Fashion Journal- “There are two kinds of creative ism and Communication, Smart Tex- people in the world, one already tiles/Innovative Technologies and living in Berlin, the other at least international jury assesses the diplomas Global Fashion Law. It focuses on intending to do so ... Berlin is a city presented at a big fashion show. practical experience and workshops of tolerance and multiplicity, a city www.esmod.de with business.The goal is to prepare of many tongues and opinions. Can one imagine a better nutrition for creativity and creative people.” BEST-Sabel-Vocational School of Design BEST-Sabel-Vocational School of Design This private vocational school trains students to become state-certified photographers, graphic and fashion designers. At the end of the three-year- long studies, graduates have acquired artistic and technical skills as well as linguistic proficiency and basic know- ledge of business management. In addition, instructions include practice oriented projects with business and institutions. www.best-sabel.de Role Models and Pacemakers Designers and design companies from Berlin Werner Aisslinger Berlin is the home of 6,000 visual artists, 2,700 architects, 400 photographers and 1,300 design studios in the fields of fashion design, product design, furni- ture design and communication design. Without claiming to be exhaustive, the following introduces some internation- ally successful individuals and com- panies. Werner Aisslinger Werner Aisslinger studied design at University of the Arts in Berlin. He worked for Ron Arad and Jasper Morrisson in London before joining Michele De Lucchi in Milan. Since 1993, Aisslinger runs a studio in Berlin. He has received many national and international awards for his work. His shelf (Porro) received the Federal Award for Product Design. His “Juli”-Chair (Cappellini) has been exhibited at the Museum of Modern Berlin. Heine is professor for Experimen- e27 Art in New York since 1998. Objects of tal Design at the Berlin University of the Tim Brauns, Fax Quintus und Hendrik his Gelfurniture Collection (Zanotta) can Arts and also a leading member of the Gackstatter are e27. Since 1993, they be found at the Vitra Design Museum German Council for Design. His work follow the interdisciplinary approach of in Weil and also at the New York includes numerous furniture creations “network design”. Products are based on Metropolitan Museum. His latest project and the design of Leica cameras. the idea of “re-framings”, meaning the is the Loftcube – a mobile living space Heine/Lenz/Zizka has received many integration of the old into new contexts unit designed for flat roofs. awards (ADC Award, IF Product Design or the inversion of contexts.Their port- www.aisslinger.de Award,TDC New York and others). folio features many different projects, www.hlz.de from the swing-blanket “re-cover” to the development of the
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