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Home , Culture in Berlin, Design museum, Erik Spiekermann

Berlin – City of

Content Page Design from offers a great variety of educational and career training opportunities. Creative potential for the future 1 Last, but not least, Berlin’s more than 1,300 Berlin is one of the up-and-coming Euro- make the city the cap- Design from Berlin – Trendsetting, pean cities in many different fields of ital of . Many new companies international and awarded 4 design.This fact was recently acknowledged joined over the last few years. In order to Not only for experts – when Berlin was appointed a UNESCO benefit from this creative atmosphere, Trade fairs and showrooms 10 “City of Design” and thus admitted into even large enterprises, such as Volkswa- From photographic art to industrial the worldwide operating Creative Cities gen AG, have transferred their design design – and exhibitions Network. In contrast to established design departments to the region. in Berlin 14 metropolises, such as , or Lon- design, and media Networking and support – don, the inspiring nature of Berlin is based design often merge with product and fur- Berlin Initiative 18 on an atmosphere of transformation, pro- niture design. Such synergetic develop- gress and constant change. Futuristic ments are represented by companies like meets functional residential , ART+COM, Plex and Moni- buildings, and re-established industrial teurs. areas contrast luxury shopping streets.The Berlin is connecting design and manufac- antagonistic coexistence of countless turing of products with the development small studios and agencies, large business of marketing strategies, the discovering of and design-oriented shopping centres niches and trendsetting innovations.With distinguishes the German capital from an overall turnover of € 1.4 billion, the other cities. Berlin symbolises creativity design industry has become an important and attracts creative crowds from all over factor in Berlin’s economy. the world. Designers, fashion creators, photographers and architects all benefit Harald Wolf, Senator for Economics, Labour and Women’s Issues from favourable office rents, low costs of living, synergetic networks and an enthu- siastic design audience. In addition, Berlin Creative Newcomers Universities and private educational institutions

UdK Four Art Universities and numerous pri- vately funded institutions offer a wide range of design-oriented . Close relations with other institu- tions from around the world have cre- ated an excellent basis for exchange programs and further international cooperation. In Berlin, approximately 6,500 students are educated in , , Communica- tion Design and . Following the completion of their studies, many students remain here and contribute to the city’s creative potential.

University of the Arts (UdK) UdK offers the widest range of artistic study courses in Germany, for example in Experimental Media, Fashion Design, Product Design, Fine Arts and Architec- ture. Its focus on international exchange is represented by more than one hundred cooperations and partner- ships. Over the last few years, many dif- ferent projects were initiated by the UdK.They established the agency “Töchter & Söhne”, launched the communication platform “designtransfer” and organise an annual advertising conference. www.udk-berlin.de

University of Applied Sciences abroad. It offers courses in the depart- Technical University Berlin (TUB) (FHTW) ments , Fashion Fifty courses of studies and more than FHTW is Berlin’s biggest and most di- Design, Product Design,Textile/ 30,000 students make the TU one of the verse university for applied sciences. It Design, Architecture and others. Besides biggest technological universities in trains 9,000 students in 40 different numerous exhibitions, fashion shows Germany. Its outstanding international fields such as Technology, Information and student participation in trade fairs, reputation is marked by the fact that Technology, Economics, Cultural Studies the school also organises exchange 20% of the student population comes and Design. Around 700 students are programs with numerous partner uni- from abroad. Many famous architects enrolled in creative subjects, such as versities. have graduated here, among them Clothing Design, Communication Design www.kh-berlin.de Hans Poelzig, Heinrich Tessenow, Gustav and Studies.The organisation Oelsner, Bruno Taut and Frei Otto. of exhibitions and fashion shows as well www.tu-berlin.de as the design of products and fashion International School of Fashion collections are important components Esmod of the school’s educational program. Esmod features a large network of www.fhtw-berlin.de fashion colleges worldwide. Close co- operations with fashion professionals in Germany and abroad provide practical Berlin School of Art and Design experience. Preparatory training in busi- The School of Art and Design has 560 ness management is another important students, of which 15% come from part of the program. Every year, an Lette Foundation Berlin Number of students in design-related courses 2004/05

Field Number of students M F Architecture 3,148 1,754 1,394 Business Communication 1,219 466 753 Media and Communication Design 795 380 415 Fashion Design/Clothing Design 503 35 468 /Product Design 392 170 222 Textile and Clothing Technology 220 22 198 Art in Context 103 26 77 www.30paarhaen.de / www.osz-bekleidung-mode.de Interdisciplinary Design 68 17 51 www.mediadesign.de Total 6,448 2,870 3,578 www.design-akademie-berlin.de

Esmod Lette Foundation Berlin students for the global market and to Lette Foundation Berlin offers three- combine creativity with management year-long studies in Photography, Graphic skills as a foundation for future entre- Design and Fashion Design. It has 1,100 preneurs. trainees, of which 270 are educated in [email protected] design-related areas. From their third semester, trainees acquire practical know-how through competitions and cooperative projects, for example, Silvia Kadolsky, Esmod: photographic documentaries, fashion shows and the creation of corporate “The design location Berlin is distin- guished by its genuineness and the . internationality of the population. www.lette-verein.de They do not hesitate to visualise creativity and to spread its seeds all over the world.” Institute for Fashion Strategies Starting in October 2006, IFS BERLIN offers one-year postgraduate programs Alexander Bretz, IFS in Fashion Marketing, Fashion Journal- “There are two kinds of creative ism and Communication, Smart Tex- people in the world, one already tiles/Innovative Technologies and living in Berlin, the other at least international jury assesses the diplomas Global Fashion Law. It focuses on intending to do so ... Berlin is a city presented at a big fashion show. practical experience and workshops of tolerance and multiplicity, a city www.esmod.de with business.The goal is to prepare of many tongues and opinions. Can one imagine a better nutrition for creativity and creative people.” BEST-Sabel-Vocational School of Design BEST-Sabel-Vocational School of Design This private vocational school trains students to become state-certified photographers, graphic and fashion designers. At the end of the three-year- long studies, graduates have acquired artistic and technical skills as well as linguistic proficiency and basic know- ledge of business management. In addition, instructions include practice oriented projects with business and institutions. www.best-sabel.de Role Models and Pacemakers Designers and design companies from Berlin

Werner Aisslinger Berlin is the home of 6,000 visual artists, 2,700 architects, 400 photographers and 1,300 design studios in the fields of fashion design, product design, furni- ture design and communication design. Without claiming to be exhaustive, the following introduces some internation- ally successful individuals and com- panies.

Werner Aisslinger Werner Aisslinger studied design at University of the Arts in Berlin. He worked for Ron Arad and Jasper Morrisson in before joining Michele De Lucchi in Milan. Since 1993, Aisslinger runs a studio in Berlin. He has received many national and international awards for his work. His shelf (Porro) received the Federal Award for Product Design. His “Juli”-Chair (Cappellini) has been exhibited at the Museum of Modern Berlin. Heine is professor for Experimen- e27 Art in New York since 1998. Objects of tal Design at the Berlin University of the Tim Brauns, Fax Quintus und Hendrik his Gelfurniture Collection (Zanotta) can Arts and also a leading member of the Gackstatter are e27. Since 1993, they be found at the German Council for Design. His work follow the interdisciplinary approach of in Weil and also at the New York includes numerous furniture creations “network design”. Products are based on Metropolitan Museum. His latest project and the design of Leica cameras. the idea of “re-framings”, meaning the is the Loftcube – a mobile living space Heine/Lenz/Zizka has received many integration of the old into new contexts unit designed for flat roofs. awards (ADC Award, IF Product Design or the inversion of contexts.Their port- www.aisslinger.de Award,TDC New York and others). folio features many different projects, www.hlz.de from the swing-blanket “re-cover” to the development of the corporate design Albrecht and Beate Ecke for the German Motion Picture Awards. The all-rounder Ecke was born in Vogt & Weizenegger The members of e27 also hold teaching Calbe/Saale in 1955. He studied Cyber- Oliver Vogt and Hermann Weizenegger positions in Berlin and elsewhere. netics in Magdeburg and Industrial have been a creative duo since 1993. www.e27.de Design in Berlin. In 1988, Ecke and his Besides commissions in the fields of wife Beate founded Ecke:Design and graphic design, industrial design and later opened a branch of the business , they also initiated “Die near Berlin.They have specialised in Imaginäre Manufaktur” (DIM) and the classic and interactive information DESIGNMAI-Festival in Berlin.They in- design, exhibition architecture and vited designers to participate in the public space design (e. g. lantern redesign of the official Berlin banner ”Fritz”). Besides numerous other awards, and created a beach towel with unusual he has received the IF-Design-Award. qualities of a communication medium. www.eckedesign.de Their “Factory of the Future” is the home of the SINTERSTUHL production. Each chair is a digital and unique prod- Achim Heine uct, that is, individually adjustable to Product designer Achim Heine is one of customer demands. the owners of the design company www.vogtweizenegger.de Heine/Lenz/Zizka. It was founded in 1998 and has branches in Frankfurt and Vogt & Weizenegger Achim Heine

Wunschforscher

e27 Albrecht Ecke

designing of reception-areas. At Daim- lerChrysler the check-in desk visualizes the concept of motion, illustrating main issues of the .The separation of furniture and space is abolished creating a modern work environment. Recently both are working on projects with elmarflötotto and Sedus. www.martinimeyer.com

Jerszy & Grit Seymour Jerszy Seymour was born in Berlin in 1968 but he mostly grew up in London. Then he lived and worked in Milan and now runs a studio on Münzstrasse in Berlin.The product and furniture de- signer is well-known for his humorous creations and innovative applications of Fuchs & Funke Wunschforscher materials. Jerszy and Grit Seymour also Wilm Fuchs and Kai Funke graduated Blasius Osko and Oliver Deichmann call design fashion.Their collection “Tape” from University of the Arts in 2001.They themselves „desire explorers“.The two entirely lacks seams, zippers and but- founded their own business focusing “scientists in the service of unfulfilled tons – the clothes are held together by on product design, interior design and wishes” cause sensations with extraor- adhesive tape only. exhibition design.Their credo is: "We are dinary designs produced in Osko’s www.jerszyseymour.com interested in the world of objects, that home country Poland. A cooperation is, tangible things that surround us and with Blindenanstalt DIM – Germany’s Alexandra Martini, Martini Meyer that cross our paths every day.” Association of the Blind – resulted in www.fuchs-funke.de the prototype of a gigantic fall leaf to “Good Design is a professional lie on.“Big Leaf” is made of willow wood attitude. Good design has a concept. and was exhibited at “Tendence 2002” Good design thinks and implies an onward movement, considering Metrofarm and the “Interieur Biennale” in aspects such as functionality, aes- Concrete is the key material for Morten Kortrijk/Belgium. thetics, tradition, processes and cul- Meldgaard and his colleagues at Metro- www.wunschforscher.de tural context.” farm.The three designers create every- day furniture, such as concrete chairs, with a weight of more than 100 kg. MartiniMeyer Grit Seymour (UdK) Their most famous object is the fully Since 1999 Alexandra Martini and Hen- “Berlin at the moment is one of the functional DJ deck made of concrete. rike Meyer are working in the areas of most creative flexible and constantly Metrofarm not only participates in interiors, industrial design and commu- moving capitals, here the rules European design fairs, but it is also well nication.They gained international are still in the make and everything known in Asia. attention by the upgrading of the post- seems possible. Music, Art and www.metrofarm.net production company “Das Werk”and the Fashion merge on all levels.” Haeftling

ic! berlin ic! glasses attract attention with extra- ordinary design and the patented screwless spring hinge-clasp-system. Customers love them because they are made of feather light, ultra-flexible sheet metal.The result: 80,000 sold pairs worldwide every year.The busi- ness employs more than 50 staff mem- bers in its production and sales depart- SAI SO ments in Berlin. Realities United www.ic-berlin.de

MYKITA MYKITA is the creation of Philipp Haff- man and Harald Gottschling – two innovative designers well-known for their creativity and sensibility for extrava- gant forms.Their first collection of glasses was presented at the eyeglasses fair SILMO in Paris in 2004. MYKITA Berlin has a staff of about 20 people employed in design, production and sales. MYKITA glasses are made of extra unique creation. Finishing touches are the most popular springboards in the lightweight metal. applied in Berlin. SAI SO collections are professional world of fashion. www.mykita.net sold in Berlin, , New York, Lon- www.cneeon.de don, Los Angeles and other cities. www.sai-so.com Sisi Wasabi Architekturbüro Graft Carolin Sinemus and Zerlina von der Architects Lars Krückeberg,Thomas Busche founded their fashion label in Kaviar Gauche Willemeit and Wolfram Putz graduated 2004.Their creations have attracted Johanna Kühl and Alexandra Fischer- together and founded an architect’s attention in fashion capitals, such as Roehler are the fashion designers office in Los Angeles, followed by London and Los Angeles.The special behind Kaviar Gauche.They met during branches in Berlin and Bejing.The combination of traditional fabrics, their studies at the International School portfolio does not only include houses modern cuts and innovative details of Fashion Esmod.Their high-quality for Brad Pitt, the scenery for a music results in a surprising mixture of trad- collections consisting of unrefined video of Will Smith and works for David itional costumes and street wear. materials and leather are sold world- Hickey, but also buildings in Peking, “Gipfeltreffen”, their first collection, has wide. Many items can be ordered at the Florence, Las Vegas and Berlin.They already been sold all over the globe. online shop. have also designed hotels, film sets and Both designers graduated from the www.kaviargauche.com residential buildings. In Berlin, they de- fashion school Esmod in Berlin. signed the Hotel Q.The often futuristic www.sisiwasabi.com Graft style is distinguished by unusual c.neeon materials, furniture that organically Design newcomers Clara Kraetsch and grows out of walls, and spectacular fall SAI SO Doreen Schulz, known as c.neeon, are of the folds inside the rooms. Over the SAI SO means “put back together” and graduates of the Berlin School of Art last few years, the three architects have features luxury clothing articles and and Design.Their label stands for ex- received numerous awards. accessories inspired by Japanese fash- perimental designs, extensive patterns www.graftlab.com ion. All articles are made of antique and unusual cuts. In the course of their kimonos.The artistically patterned short career, they already won the kimonos are transformed into skirts, famous award for the best collection at Realities United dresses and shawls.The characteristic the “20.Festival International de Mode Brothers Jan and Tim Edler are Realities patchwork design makes every item a et de Photographie“ in Hyéres, one of United.The two architects came to Graft

Berlin’s creative scene with distinctive interior designs:TBWA Berlin, Berlinomat and Berlinomat Selection Lafayette to name a few. Coordination Berlin is an agency working for international clients in fashion, art, design, corporate and Kaviar Gauche culture. As a founding member of “create berlin” international exhibitions are part of their portfolio. www.coordination-berlin.de ART+COM international fame with their “Architec- installations. ART+COM has received ture Tuning”. In 2003, they equipped the numerous international awards. In Ber- Art Hall in Graz with a “communicative lin, ART+COM employs a staff of more Ulrike Mayer-Johanssen, display skin”. It consists of standard than 50 people. MetaDesign: industrial fluorescent light tubes under www.artcom.de “Good design has to unite aesthet- translucent acrylic glass panels. Each ics, independence and functionality tube works as a “Mega-pixel”. Another of at an equal .Whether fashion their appliances deals with problems of MetaDesign design, product design or communi- city people without a balcony:They MetaDesign has been among the top cation design – not only the brains invented a lounger that may be extend- European branding agencies for more but also the hearts of the people ed out of the window with the help of a than ten years.They offer strategic have to be reached by it.” steel arm. brand development as well as design www.realities–united.de and implementing of complex corpor- ate identities and public appearances. Johanna Kühl & MetaDesign has worked for Audi,VW, Alexandra Fischer-Roehler, Kaviar Gauche ART+COM the Berlin Philharmonics and others. Its ART+COM was founded in 1988 by Berlin headquarter employs a staff of “We see ourselves as part of a cul- designers, scientists, artists and techni- about 190 employees. MetaDesign tural movement, which increasingly cians.The company’s aim was to ex- branches can also be found in Zurich contributes to the economic devel- plore interactive and media solutions and San Francisco. opment of Berlin.We do our part in assuring the continued develop- for project applications. Since its begin- www.metadesign.de ment of this area and recognize nings, the company has developed the importance of forging and innovative projects for international cli- maintaining collaborations be- ents from industry, research and the Coordination Berlin tween the different economic and world of culture.The projects are to be Coordination Berlin is the joined work- cultural sectors.” found on the internet, in museums, force of the exhibition architects Tilman showrooms and trade fairs worldwide. Thürmer and Jochen Gringmuth with Products range from websites, DVDs Flip Sellin – furniture and interior de- and PDA applications to interactive signer.They supply key locations of Communication and Commerce Networks of designers, photographers and architects

IDC There are numerous regional and inter- national networks for design, photogra- phy, architecture and fashion design in Berlin. Different institutions have estab- lished their networks, for example, the DESIGNMAI-Festival and the platform media.netdesign. Many events are or- ganised by the International Design Cen- ter Berlin (IDC). International architec- tural forums are regularly held by the famous networks AEDES and German Architecture Center (DAZ). Photography is represented by large agencies, such as Photography Now and Ostkreuz. In addition to well-established fashion and designer associations, the new and successful communication platform Create Berlin Network San Francisco. Projects are run by de- Roundtable Design has been intro- Important business of Berlin-based signers with a minimum of 12 years duced over the last few months to design have been united in this meta- experience in complex design projects. build a network of networks. network.The goal is to develop an They spent their time thinking, sket- internationally recognised design cam- ching, producing, rather than in mee- paign for Berlin and to strengthen the tings.They believe in talent, hard work city with local and international pro- and cooperation, not in hierarchies, Art Directors Club Germany (ADC) jects. Among founding members are titles or bureaucracy. ADC connects leading creatives in the the organisers of the DESIGNMAI-Festi- www.uniteddesigners.com fields of writing, design, photography val, the Vitra Design Foundation, Ber- and interactive media. Following the linomat, the International School of opening of its Berlin headquarter in Fashion Esmod, the fashion fairs Deutscher Werkbund 2003, the ADC has predominantly Bread&Butter and Premium Exhibitions The association was founded in 1907. focused on the representation of mem- as well as the agencies ART+COM,Triad Ever since the organisation has promoted bers’ interests and the sponsorship of Berlin, Plex, FTWild and many more. the idea of a new aesthetical quality for youngsters. In addition, the club’s publi- www.create-berlin.de industrial products. Eventually, the slo- cations, lectures and workshops sup- gan “” became the port exchange and further education. motto of industrial design.The Werk- The famous ADC Awards are presented Designtransfer bund’s countless exhibitions and publi- at an annual congress in Berlin. Designtransfer is based within the cations have featured innovative desi- www.adc.de Faculty of Design at the University of gns of everyday objects and thus the Arts as a platform for communica- contributed to the popularization of tion between the university and the industrial design. In 1972, the Werk- International Design Center (IDC) public, designtransfer presents current bundarchive became a museum focus- The IDC has more than 300 members. It designwork from students, organizes ing on everyday culture in the 20th is a mediator between economy and events and acts as a cooperation-part- century. 2007 will be a year of celebra- culture, but also an international com- ner for external projects, workshops tions for the 100. anniversary. munication platform and service center and competitions.The fields of work www.deutscher-werkbund.de for business, designers and consumers. show a wide variety: product and The IDC connects market participants fashion design, and communi- and supports future business projects. cation as well as architecture – always Designerdock It monitors trends, new technologies with the intention to show and discuss The employment agency, established in and social developments, and is also various and ongoing views on design. 1997, connects graphic artists, art direct- well-known nationally and internation- www.designtransfer.udk-berlin.de ors, copywriters, project managers and ally for a great number of exhibitions. In event managers with leading advertis- August 2005, the IDC has moved to its ing companies, multimedia and design new offices in the government district United Designers Network agencies. Designerdock represents more of Berlin. The network founded by Erik Spieker- than 9,000 applicants from different www.idz.de mann has studios in Berlin, London and fields with various qualification, styles www.vdmd.de www.vdid.de www.designersfriday.de www.nextat.de www.berlin-fashion-industries.net www.textil-online.de [email protected] www.designpool-berlin.de www.berlinomat.com www.berlinerklamotten.de

DAZ

Silke Claus, IDC

“Berlin is distinguished by a creative, unconventional and diverse design scene with close ties to the city. De- signers face a future in which they will have to liberate themselves from local self-satisfaction, if they want to meet the high standards of a global market.We will have to become more flexible, present our- ADC selves in other countries and take up the challenge of new cooperations.” and special fields.The applicants’ from international magazines, pub- admission to the database and many lishing houses, communication advisory services are free of charge. agencies and event promoters. Erik Spiekermann More than 800 permanent jobs and www.ostkreuz.de “Real estate people have the famous hundreds of commissions have been three parameters to judge a quality arranged since the founding of the property by: 1. Location, 2. Location, agency. Photography Now 3. Location. For design that would www.designerdock.de Photography Now is an agency for pro- be: 1. People, 2. People, 3. People. Ber- fessional photography and video art. It lin has always attracted a certain features an international online direc- type of people; never the risk-averse, baukasten.berlin tory of photo and video artists and career-minded set, nor the quiet- baukasten.berlin represents various offers an international e-announcement loving suburban types. In Berlin, it is business and products. It utilises the service. Photography Now also publishes easy to find accommodation and commercial rents are comparatively manifold experiences of the initiators. print magazines and exhibition cata- modest.That attracts all kinds of Many ideas have already been realised logues. entrepreneurs. Combine the influx of in books and games.With products www.photography-now.com young creative talent from all over such as Faltplatte, Plattenbauquartett, the world with old-fashioned sup- 32 x berlin and Fernsehturmbuch, the pliers like printers, photographers upcoming designers have made it into German Architecture Center (DAZ) and other crafts, and you have a city book stores and museum shops.The DAZ is currently establishing an inter- full of possibilities.” network’s strength lies in a personal national platform for architectural dis- identification with carefully selected course, but it is also a forum for archi- subjects and a distinct attitude towards tecture and meeting point for people urban phenomena. interested in architecture. Since 2005, workshops and seminars.The worldwide www.baukasten-berlin.de they have regularly organised exhibitions operating network includes architects, on contemporary issues. Lectures, semi- engineers and city planners as well as nars and conventions complement the politicians, economists and cultural Ostkreuz –Agency for Photographers program.The DAZ is a project of the representatives. Aedes Berlin is closely Ostkreuz is one of the best-known Association for German Architects. connected to foreign institutions, such photo agencies in Germany. Ostkreuz co- www.daz.de as the in Paris, the operates with eighteen photographers Architecture Foundation in London and whose different artistic styles provide the Center for Architecture in Vienna. for a wide range of photographic Aedes Berlin – International Forum “Aedes East”, founded in 2000, is an inter- works, including portraits, special for Architects national platform for young architects reports, travel accounts and fashion Aedes is a forum for architecture and with experimental concepts. spreads. Ostkreuz receives commissions urban culture featuring exhibitions, www.aedes-arc.de Meeting Point Berlin International exchange through trade fair, showrooms and sales platforms

Premium Exhibitions Berlin is one of the trendsetting cities in Europe. It profits from the special mix- ture of design, art and culture, but also from the city’s general appeal which is based on ongoing changes. Berlin is a place of interest for artists, designers, tourists as well as buyers from all over the globe.The open atmosphere provi- des the ideal framework for internation- ally recognised trade fairs and consu- mer platforms. In return, these events support both the exchange and inter- national marketing of Berlin design. Following private and official initiatives, many trade fairs have been established over the last ten years. Fairs eventually became the basis for positive develop- ments in the fashion and design indus- tries. A great example for new cooper- ations is the partnership of the fashion fairs Premium, 5th Floor and B-in-Berlin. Together, they now host the BERLIN FASHION WEEK.The joint organisation Premium Exhibitions fashion and accessories ranging from of the fairs, but also additional fashion Premium Exhibitions is an international punk to gothic, glam-rock, fetish, tattoo shows, presentations and other events trade fair for sportswear, designer jeans and piercing. More than 150 exhibitors complementing the BERLIN FASHION and luxurious lifestyle essentials. It fea- from all over the world present their WEEK, generate valuable synergetic tures suppliers of young exclusive exceptional collections at a fair that was structures and emphasise the signifi- collections.The fair focuses on the grow- only thought possible in metropolises, cance of Berlin as a fashion capital of ing demand for exclusive .The such as London, Las Vegas and New international importance. new location, a former postal train sta- York. More than 3,500 people out of the tion in the heart of Berlin, provides the trade and show business visited the perfect setting for the event. In January three-days-long event in January 2006. 2006, more than 20,000 professionals www.spirit-of-fashion.com Trade fairs focusing on design visited the fair. Premium exhibition is closely working together with new- BREAD & BUTTER BERLIN comers and designers from Berlin. Showrooms and sales platforms focu- BREAD & BUTTER BERLIN – tradeshow www.premiumexhibitions.de sing on design for selected brands has been taking place twice a year since January 2003. It Besides the temporary trade fairs, per- features selected brands, labels and B-in-Berlin and 5th Floor manent sales platforms, showrooms designers in progressive, contemporary The fashion fairs B-in-Berlin and 5th and shops have been gaining influence clothing culture and stands for the seg- Floor feature international labels of over the last few years. Many local de- ments denim, street and urbanwear, Women’s and Men’s Wear as well as signers, but also international compa- sport lifestyle and street couture at the Casual Fashion. More than 200 exhib- nies are interested in presenting and premises of a historical cable & wire fac- itors from over 13 countries presented selling their products all year round. tory. BREAD & BUTTER BERLIN is the their collections in shared or individual Thus many fashion sale agencies, such leading tradeshow in Northern Europe stands.The fairs are aimed at national as Klauser and Futurenet, have settled for its segments.Today the number of and international buyers. in Berlin.They are supported by flag- exhibiting companies has grown to www.b-in-berlin.de ship and concept stores, for example, more than 500. In January 2006, BREAD www.fifth-floor-berlin.de Adidas and Diesel Store on Münzstraße, & BUTTER BERLIN was visited by more Niketown on Kurfürstendamm and Boss than 30,000 international professionals, Spirit of Fashion in Berlin and Puma Store on Rosenthaler Straße. mainly from Western and Northern Spirit of Fashion is a fair for suppliers of Europe. extravagant fashion and accessories www.breadandbutter.com from Europe. It presents extraordinary Spirit of Fashion Designshops [email protected] www.ausberlin.de www.belleville-store.de www.berlinomat.com www.bestshop-berlin.de www.claudiaskoda.com www.eisdieler.de www.f95store.com www.galeries-lafayette.de www.herz-stoehr.de www.ilkafiedler.de www.kadewe.de www.konk-berlin.de www.nardinicollection.de www.nix.de www.sai-so.com www.stilwerk.de/berlin www.temporaryshowroom.com www.thatchers.de Galeries Lafayette – Labo Mode www.wunderkind.de Labo Mode is Berlin’s exclusive sales platform for design newcomers. Gale- Fashion Fairs ries Lafayette is the first department www.eurofashionweek.com store in Germany providing young de- www.fashion-week.de signers with the opportunity to present Showrooms collections to a large clientele over the www.berlin-fashion-showrooms.de period of a few months. Successful Bread & Butter www.kiefholzateliers.de collections are eventually included in www.dreswild.de the regular assortment. So far the pro- more than 150 designers of fashion, fur- www.labels-berlin.com ject, launched in January 2004, has niture and jewellery sell their products www.wallcity-showrooms.de been joined by Hartbo + L’wg, Kaviar at the shop in Berlin-. www.armo.de Gauche, Pisces, Pulver, Sisi Wasabi and Regular appearances at fashion shows others. Once a year, the collections are provide for growing international fame presented at the fashion show “Festival of Berlinomat. In 2005, they opened a Shopping de la Mode”. branch at the retail outlet Galeries www.q205.com www.stilwerk.de www.galeries-lafayette.de Lafayette in Berlin. www.minimum.de www.berlinomat.com www.modus-moebel.de Stilwerk Stilwerk is an exclusive marketplace berlinerklamotten for furniture, design and lifestyle. It is berlinerklamotten is a platform for fash- Jörg Wichmann, Berlinomat: distinguished from other shopping ion design and accessories from Berlin. “Successful design is based on emo- centres by its principle "Cooperation The showroom opens during fashion tional persuasion of a particular beats Competition". High-quality furniture fairs at different locations of the city. It target group.The balance of inde- equipment and lifestyle accessories presents an exclusive selection of 110 pendence and functionality is an are presented under one umbrella. fashion designers. In 2005, it drew a important indicator for successful Consumers will discover a very special crowd of more than 2,500 visitors. design.” variety of brand names, including furniture, www.berlinerklamotten.de home accessories, office furniture, Karl-Heinz Müller, housing equipment, gifts, textiles, floor Bread & Butter covering as well as kitchen furniture Belleville Store and bathroom interiors. Stilwerk The Belleville store is one project of the “The culture of design that has represents all leading international platform Belleville, which also contains grown in Berlin has been satisfying suppliers. the magazine bell, the art space "Belle international standards for a long time. In Berlin this culture had the www.stilwerk.de Views" and music events which are chance to grow and to thrive since happening regulary in the store.The the German capital is the ideal assortment of the store offers fashion basis for creative potential.” Berlinomat labels from all over the world, but also Berlinomat, retail platform for Berlin books and magazines. design, was founded in 2003.Today, www.belleville-store.de AusBerlin Reading, Glancing,Virtual Explorations Design magazines and internet platforms from Berlin

Sleek More than 250 publishing companies, BREAD & BUTTER BULLETIN magazines and newspapers have set- The former “business magazine” has tled in Berlin. An enormous number of started a new concept. It has been high-quality journalists and writers pro- transformed into an international trade vide creative input for the local pub- magazine with a strong lifestyle aspect. lishing businesses. Berlin consequently In the trade segment BBBulletin is unique became the home of many magazines since it highlights all subjects with dealing with lifestyle, culture and differ- emotional approach. Starting in January ent scenes, for example Tip, Zitty, 030, 2006, BBBulletin is the mirror of con- Home, IQ, Deutsch Magazine, Qvest, temporary lifestyle culture and at the BBBulletin, Style&The Family Tunes, same time the philosophical enhance- shift! and Leonce.The city’s multicultural ment of BREAD & BUTTER and its prot- background and close networking agonists. It stands for the diversity of between design, film and lifestyle contemporary fashion and lifestyle with makes it an ideal test market for new all its facets.“The Bulletin” is published publications. quarterly with a distribution of 30,000 copies. About 30 % are distributed The following section introduces a nationally, the remaining 70% are dis- selection of exciting publications, inter- tributed worldwide. year Hekmag will present a panorama net platforms and magazines from Ber- www.breadandbutter.com of the worldwide fashion scene and lin focusing on design, art and architec- what influences it, compiled by a trans- ture. national editorial team.They adhere the Style & The Family Tunes principle:“We search for a surprising Style & The Family Tunes is an inde- perspective, letting various creative pendently published magazine, dis- branches collide so that something DEUTSCH Magazine tributed all over the world since 1994. new can emerge.” DEUTSCH Magazine is an international The editorial range covers fashion, www.hekmag.de lifestyle magazine reporting on topics beauty, music, art, architecture, photo- and trends in the areas of fashion, art, graphy, literature and film. Style & The design and architecture. Reports are Family Tunes has won various prizes, H.O.M.E. complemented by spacious fashion e. g.: ADC Awards, Lead Awards and H.O.M.E. is a magazine for “modern spreads. Published ten times a year, the Award for Print Excellence 2005. living spaces” focusing on the portrayal magazine sells 100,000 copies of every www.stylemag.net of lived harmony between architecture, edition. DEUTSCH Magazine readers are furniture design, fashion, cars and new people with the ability to link their vi- technologies. It is closely connected to sion of a creative and multi-faceted Sleek market and opinion leaders, for world to a cosmopolitan lifestyle. Sleek is a bilingual magazine.The instance Stilwerk. One result of this co- www.deutschmagazine.org reports, picture spreads and interviews operation is Stilwerk’s new customer of this quarterly publication portray magazine, which will be published by antagonisms of contemporary society. Ahead Media in 2006. Qvest Thereby the magazine pays close atten- www.home-mag.com The society magazine Qvest is inter- tion to visual qualities. Most pictures nationally known as the German trend are creations of famous international bible. It predominantly deals with cul- photo artists, stylists and designers. In Shift! ture, fashion, art and architecture. In 2004, Sleek received three awards from Shift! is a publication which could not addition, the magazine features regular the Art Directors Club. be reproduced.The magazine consists columns, such as “Qrew” and the “Q- www.sleekmag.com of different materials. It uses different Spots” which are calm investigations of media and is alternately published as both minor episodes of life and news of print edition or E-book. Shift! invites the month. Every edition is dedicated to Hekmag international artists to participate with a particular motto.Whereas the pub- Hekmag offers a platform to the inter- their works. Every edition is dedicated lishing house is based in Cologne, the national working network of fashion, to a particular subject matter. editorial office is located in Berlin. design and art.The magazine is a jour- www.shift.de www.qvest.de nalistic antithesis to the slick, more life- style-oriented fashion reporting.Twice a www.berlinerklamotten.net www.berlinomat.com www.modesearch.de www.berlindesignblog.de www.fashioncommunicates.com www.fontshop.de www.designmai.de www.achtung-mode.de www.berlinermagazine.de

DEUTSCH Magazine H.O.M.E.

BBBulletin Survey Design Szene Berlin In 2003, the International Design Center Berlin (IDC) published an extensive study on design in Berlin. Aside from an André Aimaq, Hekmag assessment of the design scene’s eco- nomic potential, it also features a com- “The inspiration for this is on the streets.Whether Architects, Fashion prehensive index of addresses, which Designers, Advertisers, Filmmakers, includes the areas of product design, Musicians, Publishers – they all furniture design, fashion design, interior come to Berlin and for the same design and communication design. reason: they know that here, they www.idz.de/designszene are with like-minded people from all corners of the world. Nothing is established, everything is possible.” berlindesign.net berlindesign.net presents more than 250 young design business from Berlin. Anita Bachelin, Design-interested people are invited to Premium Exhibitions: discuss new trends, ideas and styles. In “Berlin is dynamic. It is full of energy addition, the platform offers informa- and ideas. No other German city tion on designers, exhibitions, univer- stands the comparison with the size sities and specialist literature. Designer and international atmosphere of DESIGNMAI Platform products of participating design busi- the capital. Here is a productive mel- The platform provides all information ness may either be ordered during the ting pot for all creative disciplines such as fashion, art, architecture, on the works of designers who partici- festival at the showroom or all year music and others. Berlin is a tolerant pated in the DESIGNMAI-Festival.The round at the online shop. multicultural city and a comparably additional German-English documenta- www.berlindesign.net inexpensive place, which especially tion features important facts, statistics suits young creative crowds.” and pictures. It is distributed to journal- ists, design business, sponsors and formfenster.de museums. Formfenster informs about contempor- www.designmai.de ary in Berlin.They regu- larly publicise dates of design-related exhibitions, panel discussions, work- shops and other events.The platform’s archives feature a large collection of articles from newspapers and design magazines. www.formfenster.de Specials for Design Aficionados Museums and exhibitions focusing on design

German Historical Museum People who enjoy design may easily quench their aesthetic thirst with Ber- lin’s numberless collections of photog- raphy, design and handcraft objects. The city’s museums and exhibitions fea- ture all historical and aesthetic facets of design, fashion, fine arts and photog- raphy.

Berlinische Galerie The Berlinische Galerie was privately founded in 1975.The young and experi- mental museum features art work, pho- tography and architecture created in Berlin from 1870 until today. In October 2004, the museum officially opened on the new premises of a historical glass storage building. recent acquisition of the collection Werkbundarchive www.berlinschegalerie.de from couturier Uli Richter has been a Finally, the Werkbundarchive has found very rewarding step for the museum. a new home in Berlin-. The new collection provides the ideal Starting in 2006, the internationally ac- Bröhan Museum supplement to the Kamer/Ruf collec- knowledged archive invites the public The Bröhan Museum specialises in Art tion, which features fashion design to view collections of design and objects Nouveau, Art Deco and Functionalism from America and France. of everyday culture in the 20th century. (1889 – 1939) of international pro- www.smb.spk-berlin.de The exhibition is supplemented by a venance.The spectrum includes prom- specialists’ library with more than inent examples of French, Belgian, Ger- 10,000 volumes and special document man and Scandinavian Art Nouveau Bauhaus Archive archives. Object collections include the and ensembles of French Art Deco.The The Bauhaus Archive is concerned with model collection of Deutscher Werk- Bröhan Museum houses an exception- the history and impact of Bauhaus bund and numerous company collec- ally rich collection of porcelain from (1919-1933), the most influential school tions (for example AEG, Braun, Arzberg, distinguished manufacturers as well as for architecture, design and art in the WMF,Pelikan, Kaffee Hag, Bahlsen,Weck pieces of metal works from the most 20th century.The building, drafted by and Odol). influential artists of the time including the founder of the school Martin www.museumderdinge.de early industrial design. Gropius, houses the world’s largest www.broehan-museum.de Bauhaus collection. It features studies and workshop pieces from all fields of Vitra Design Museum design, but also architectural plans and The Vitra Design Museum maintains Museum of maquettes, artistic photography, com- one of the largest collections of The Museum of Decorative Arts is the prehensive photo archives and a library. modern furniture design in the world. oldest of its kind in Germany. It features The Bauhaus Shop offers more than 250 Special areas of the collection include leading architects, sculptors and de- utility objects, of which a special selec- early industrial bentwood furniture, signers from the Middle Ages to Re- tion can be ordered online. tubular steel furniture from the 1920s naissance and Art Nouveau up to the www.bauhaus.de and '30s, key objects of Scandinavian present.The so-called “New Collection” complements arts and crafts of the 20th century with industrial products that still influence our lifestyles.The

Werkbundarchive antenna Bauhaus Archive

C/O Berlin – The Cultural Forum for Photography C/O Berlin is a unique institution. Nowhere else are photography, design and architecture combined thematically in an institution based on private initiative. Since 2001, the major names in international photography (James Nachtwey, Anton Corbijn, Annie Leibo- vitz and René Burri) have held exhibi- tions at C/O Berlin with a series of exclusive selections of their work.The focus is both on contemporary photog- raphy and on young experimental positions.With its workshops, meetings and performances, C/O Berlin is a location for events, talks and discussions. The C/O Lectures offer a platform for current positions in its three disciplines. www.co-berlin.com

Bröhan Museum One focus is on the history of civilisa- tion and commodities of everyday life, Mateo Kries,Vitra Design Museum: represented by special exhibitions such as “Corsets from the 18th Century”, “As a design city, Berlin does not fit “Clothing and Textiles from the GDR” in conventional categories.Whereas and “Clothing – Status Symbol for the classic design cities, such as Milan, Young”.The latter presents parkas from Paris or others are automatically the 1970s and skinhead bomber jackets associated with particular times, industries or trends. Berlin still shows from the 1990s. Furthermore, the collec- a great diversity of trends in many tion features more than 500 civilian uni- different areas. Consequently, the forms and different working cloths of connection between disciplines and companies and political organisations. styles plays an important role.” The German Historical Museum is also in possession of one million negatives and prints from numerous estates of Stefan Erfurt, C/O Berlin photographers, photo agencies and pri- “Today, Berlin is in a paradoxical Design from 1930 to 1960, Italian vate contributors. situation.The city is a political, Design and contemporary develop- www.dhm.de scientific and cultural center that ments. A further area of special interest enjoys the attention of the world. is American Design, ranging from But in an economic sense, Berlin Shaker pieces to the postmodern seat- Museum of Photography lags in some disciplines behind ing of Robert Venturi.The Museum The new museum deals with various other cities.The only way out of Collection also holds several prominent aspects of photography. Exhibitions are this conflict is to find new forms of estates, including those of Charles supplemented by research studies and private cultural commitment that Eames,Verner Panton, Anton Lorenz, scientific documentations. Besides ex- go beyond rigid state funding. This represents a risk, but also an and Alexander Girard. In the end of hibition spaces and archives, there is opportunity that many creative 2006 the museum reopens at the areal also a reading hall with a reference people in Berlin are taking up, with Pfefferberg in Berlin. library, a restoration studio and an great success!” www.design-museum.de educational section with a photographic laboratory. In 2004, Helmut Newton donated 1,000 pictures to the Helmut German Historical Museum Newton Foundation, which presents The museum’s collection maintains alternating exhibitions on life and more than 15,000 clothing articles from works of the famous photographer. the mid 18th century to the present. www.smb.spk-berlin.de Special Moments Design related events Walk of Fashion

Numerous trade fairs and permanent sales platforms in Berlin are supple- mented by many other events in the areas of design, photography and fashion.The following presents a small selection.

DESIGNMAI – International Design Festival Berlin Since 2003, the annual design festival DESIGNMAI presents the most innovative international design trends and their creators. DESIGNMAI supports inter- national design exchange and cooper- ations.The festival also provides Berlin designers with opportunities for the events. Exhibitions were supplemented Fashion Shows development of networks and the pre- by panel discussions, lectures and con- Supplementing professional fashion sentation of their work to international ventions.The “Month of Photography” fairs, the fashion departments of educa- audiences. DESIGNMAI features exhib- has strengthened Berlin’s photography tional institutions present the collec- itions, workshops, panel discussions and scene and elucidated the potential of tions of their graduating classes twice showroom presentations. More than Berlin. It is scheduled to continue in every year. For twelve consecutive 100,000 design aficionados, collectors 2006. years, the highlight has been the pre- and journalists visit the festival every www.2004.photographie.com sentation by Vivienne Westwood stu- year. dents at the University of the Arts. www.designmai.de However, shows by fashion schools like Berlin Photography Festival Esmod, BEST Sabel and others are The first Berlin Photography Festival ready to stand comparison with those UPdate was launched with an eight-week-long extraordinary performances. Esmod, for UPdate is a forum which took place for exhibition at the Martin-Gropius-Bau in example, presented the works of more the very first time in March 2005. September 2005.The festival, dedicated than 40 students in July 2005. In addition, Amongst the 55 exhibitors were photo to the motto “After the Fact”, connected media companies and well-established agents, production companies, model different photographic activities in Ber- fashion brands regularly sponsor fashion agencies and hair, make-up & styling lin and initiated an intensified discourse shows of design newcomers. Among agencies presenting their services and on international photography. On the them the Becks Fashion Experience, portfolios.The forum has been visited background of increasing digitalisation, the Moet & Chandon¨ Fashion Debut by creative directors, art directors and the documentary approach has cele- and a synergetic combination of fashion decision makers from the areas of crea- brated an astonishing comeback.The and music at the MTV Designerama. tion, marketing and fashion design exhibition’s main focus was on new Last, but not least, fashion companies coming from all over Europe. ways of photographic documentation, like Adidas, Puma, Boss and Strenesse www.up-date.ws i. e. ways that artistically combine fact present their latest collections with and fiction. glamorous events. Boss’ last show, for www.berlin-photography-festival.de example, took place at the German European Month of Photography Opera House, whereas Adidas presented In 2004, the partner cities Paris,Vienna its collection on underground trains. and Berlin launched the cooperation European Month of Photography. More than 90 museums, collections, archives, cultural institutions and private galle- ries contributed to the project featuring Walk of Fashion more than 100 different exhibitions and Design Awards www.moet.com www.becks.de/marke_fashion www.drewsstoffe.de www.premiumpr.de www.renault-traffic-design.de DESIGNMAI www.udk-berlin.de/lili

ENGEE Styleshow and ENGEE Style Walk of Fashion Embassy Walk of Fashion is considered one of The ENGEEberlin Style-Show is the prel- the highlights of the summer Fashion ude event to the Berlin Fashion Week. Week Berlin. In contrast to fashion fairs, for several years. Prizes are awarded to Up to 15 carefully selected fashion labels this event is directly aimed at consumers. innovative European newcomers. One are present in a unique Berlin fashion Every year, tens of thousands of people hundred out of 800 designers from 14 show.The presentation strengthens follow the designers’ gigantic fashion European countries are selected for the the market value of each individual show on a two-kilometre-long catwalk final competition and the award cele- label.The ENGEEberlin Style-Embassy in Berlin-Mitte. A selected audience is brations at a festive gala. Since 1976, presents Berlin fashion labels in the invited to the final presentation. the “Goldene Nase” Award is annually residence of German ambassadors in www.walk-of-fashion.de presented to newcomers and fashion Europe. trendsetters.The event was initiated by www.engee.de Ruth Haber – the Grande Dame of Fashion Awards German fashion journalists – who has The “Award for International Fashion followed developments of the fashion Design” has been taking place in Berlin industry for more than 50 years.

For Experts Conferences focusing on design

Famous conferences and conventions AGI CONGRESS Berlin have become the basis for national and Graphic Design was for a long time said international exchange between de- to be the very own domain of the signers. advertising industry. Until today, prac- tical questions are dominating in publi- cations and congresses.To put graphic designing in the light of a theoretic TYPO Berlin TYPO Berlin interest is the aim of the exhibition of Since 1995, the company FontShop has the graphic design world congress, been organising the annual inter- which is collecting the very different every two years. Following the reorgan- national Graphics and Design Conference perspectives of the subject of design. isation of the IDC, the tradition is sup- TYPO Berlin.With more than 1,400 For instance, it is raising the question posed to be resumed. registered visitors,Typo has developed for the reason of the self-chosen reserve www.idz.de into one of the most important design of design regarding fine arts. meetings in Europe.The great reputa- www.a-g-i.org tion of the conference is justified by the Interior Motives Design Conference participation of important persons of This forum, introduced in June 2005, is international design, such as Irma Boom, German Design Conference aimed at leading international desi- Neville Brody, David Carson, Kai Krause, The German Design Conference is gners and experts in the fields of car Günter Gerhard Lange,Wally Olins, Carlos hosted by the International Design design, car technology, fashion design, Segura, Erik Spiekermann, Gerard Unger, Center Berlin (IDC). Its structure is based architecture and furniture design.The Prof. Kurt Weidemann, Jörg Zintzmeyer on the Aspen Design Conference in conference is a platform for the exchange and Stefan Sagmeister.The event is Colorado. Every two years, it organises of both experiences and contacts. complemented by a trade fair. an international forum for designers, Among the participants have been www.typo-berlin.de scientists and representatives of the designers from DaimlerChrysler,Volks- economy. Since 1996, the event drew an wagen, Johnson Controls and Renault. expert crowd of 300 to 500 people www.interiormotivesconference.com Creative Industries Initiative Active political support for designers

Roundtable Design The official Creative Industries Initiative of the City of Berlin has initiated and supported different design activities, of which some will be introduced. Updated information on further projects of the Initiative and contacts can be found online at: www.projektzukunft.berlin.de

Roundtable Design This meeting has been taking place every eight weeks since November 2004. It includes important figures of Berlin design. Among the participants are members of IDC, DESIGNMAI,Vitra Design Foundation, Esmod, ART+COM, Plex, but also individual designers and the organisers of trade fairs and plat- forms Berlinomat, Premium Exhibitions Design Shopping Guide and Bread & Butter. Roundtable Design man capital for creative professionals. It has developed the concept for Berlin’s was about time for a shopping guide application for the UNESCO certificate that would introduce the 350 leading “City of Design” and initiated the design designers, shops, studios, department network “CREATE Berlin”.The next goal is stores and platforms in Berlin.The 200 to develop an internationally effective pages long guide “Expedition Design- PR campaign for the design city Berlin. pole Berlin” includes convenient district New members are welcome! maps with marked locations. Shop www.create-berlin.de owners and designers have contributed pictures and short descriptions of their shops and labels.The bilingual publica- Design Shopping Guide tion (German/English) is available at No matter whether you are looking for bookstores (ISBN 3-00-017740-5) and fashion, product or furniture design: selected hotels. 1,300 designers make Berlin the Ger- www.designpole.de

UNESCO Certificate “City of design” – Joining the Creative Cities Network

In November 2005, the UNESCO appointed the city of Berlin to the global Cre- ative Cities Network. Berlin was the first European city to receive the certificate “City of Design”.The title is an important international acknowledgement for the city and all those who work and teach creatively in Berlin.With more than 6,300 companies and an annual overall turnover of € 1.4 Billion, the design industry has become an important economic factor in Berlin.The network facil- itates the realisation of cooperation strategies and the exchange with interna- tional metropolises, such as Shanghai and Buenos Aires. Design in Berlin

Companies Revenue in T € Employees Architecture 2,701 472,275 5,168 Advertising 1,477 533,589 3,943 Design 1,300 131,911 280 Photography 437 50,338 799 Artists 406 34,266 187 Total 6,321 1,222,379 10,377

Source: Employment and Business Statistics 2003

Roundtable Design

Showrooms for Students regularly updated information on Germany’s first showroom and sales events, further education, jobs, compe- platform for fashion schools opened titions and design awards. during the Berlin Fashion Week in www.idz.de January 2006. Besides selling their prod- ucts, students will also benefit from an extensive information pool and useful Joint Fair Stands and Presentations contacts to production business, fabric In July 2006, Berlin fashion designers suppliers and garment factories. In will introduce their first joint stand at addition, the shop is also a valuable the fashion fair Premium Exhibition in introduction to professional shop Berlin. For the next years, the network management for students.This ground- “create berlin” is planning additional breaking project represents the City’s presentations in Milan, Cologne, Brus- strong efforts regarding the professio- sels, Barcelona and Shanghai. nal future of students.The design and Coordination Berlin fashion school shop offers small collec- tions and accessories at 200 square metres. It is linked to the sales platform Berlinomat – the platform for Berlin design. www.berlinomat.com

Website Design Scene Berlin Based on an established database, the IDC has launched a new bilingual inter- net portal. It features additional func- tions, search options and services. An extensive database as well as detailed company profiles reflect the great potential of the Berlin design scene.The platform was founded to facilitate net- working and the search for possible cooperation partners. It also includes Timetable

UNESCO Certification “City of Design” >> 19th January 2006

Start Designportal >> 20th January 2006

Formation of the Design Network “create berlin” >> January 2006

Opening Showroom for Students >>

Berlin Fashion Week >>

Milan Meets Berlin – Fashion Show and Exhibition 2006 at Fashion Fair “Moda Donna” in Milan >> February 2006

Presentation of Seven Fashion Labels in Tokio >> March 2006

Exchange Platform for Production Companies and Designers: Berlin – Poland >> April 2006

DESIGNMAI – Symposium/Topic: Design Cities >> May 2006

Workshop with Designers and Representatives of Private Banks >>

Joint Stand at Premium Exhibitions, Berlin >> July 2006

Kickoff Postgraduate Program at Institute for Fashion Strategies >> Autumn 2006

New Location Vitra Design Museum >>

About Projekt Zukunft

Projekt Zukunft is an initiative of Berlin’s Contact local government. It is committed to Senate for Economics, Labour Berlin was the first Euro- structural changes towards an informa- and Women’s Issues pean city to receive the tion society. Projekt Zukunft develops Projekt Zukunft strategies and supports Media, IT busi- Government of Berlin certificate “City of Design” ness and creative industries. It initiates 10825 Berlin by the UNESCO. innovative projects and assists in real- ising public-private-partnerships. Projekt Tanja Mühlhans Zukunft also coordinates events and Eva Emenlauer-Blömers publications aimed at the promotion of Phone: 0049(0)30/9013-7477 public dialogue on those issues. Linking Fax: 0049(0)30/9013-7478 economy with sciences, politics and Mail: projektzukunft@senwaf. administration, Projekt Zukunft opti- verwalt-berlin.de mises general conditions for the future www.projektzukunft.berlin.de growth of information technologies, telecommunication, E-Government and Public Relations: Creative Industries. index

Phone: 0049(0)30/390 88 300 Projekt Zukunft is supported by the Euro- [email protected] pean Funds for Regional Development (EFRE)