Pakistan / Germany Intercultural Reporting

Asia

FACT BOX

LOCATION Bonn, Germany

DURATION 2 weeks | 2008

PARTNERS Geo TV, Dawn News, Samaa TV, Khyber News, PTV, Sunrise FM, PACT Radio, To coincide with the opening of the exhibition ‘Gandhara – Pakistan’s Buddhist Heritage’ Radio Buraq in the Bundeskunsthalle (Federal Art and Exhibition Hall) in Bonn, DW-AKADEMIE FuNDING held a seminar on intercultural reporting for radio & TV journalists from Pakistan. Federal Ministry for Economic Cooperation and Development 14 journalists from several Pakistani radio to the 6th century. The Gandhara exhibition and TV broadcasters came to Bonn to at- in Bonn displayed more than 300 artifacts tend the course. The Bundeskunsthalle gave from various Pakistani museums – the first tolerance and peaceful coexistence. The TV participants exclusive access to background such exhibition on European soil. reports produced by the participants were information, interview partners, and permits Reporting on the exhibition also offered shown on leading Pakistani stations such as for radio and TV recordings to enhance their the Pakistani journalists a unique intercul- Geo TV, Dawn News, Samaa TV, Khyber coverage of the Gandhara exhibition. tural encounter with the Buddhist heritage News and PTV. Various other Internet radio The Gandhara culture once thrived in of their home country – and a unique opp- stations and independent broadcasters such what is now the border region between ortunity to inform listeners and viewers in as Sunrise FM, PACT Radio and Radio Afghanistan and Pakistan. Buddhism was the mainly Muslim Pakistan about the signifi- Buraq also aired reports produced during predominant religion in the area from the 1st cance of Gandhara as a symbol of religious the training course. PAKISTAN / GERMANY INTERCULTURAL REPORTING

INSIGHT

Partner » Our goal was to inform listeners and viewers in Pakistan about the current signif- icance of the Gandhara civilization as a The Art and Exhibition Hall of the Federal Republic of Germany is a partner of milestone of peace and tolerance in their international standing. own country‘s history. But it was also a great experience for me. I was really DW-AKADEMIE’s first successful part- Before the exhibition opened, employees of impressed by how professional and com- nership with the Art and Exhibition Hall various Cambodian broadcasters receiv- mitted our Pakistani colleagues were in was in 2006, with the exhibition ‘Angkor ed six weeks of training. They produced handling this culturally significant topic. « – Cambodia’s Divine Heritage’. The exhi- a twenty-minute documentary film – The Dr. Helmut Osang, Project Manager bition was the focus of DW-AKADEMIE’s Value of Taking Small Steps – introducing a training course on ‘Intercultural Reporting’. number of German development projects in Cambodian radio and television journalists Cambodia. The film was shown daily during were given the opportunity to look at their the Angkor exhibition in Bonn. own country’s heritage in a German context.

CONTACT Dr. Helmut Osang, Division Manager | [email protected]

DW-AKADEMIE

DW-AKADEMIE is Deutsche Welle’s in- from foreign broadcasters in developing and facilities for its projects in Germany, which ternational center for media development, transition nations, where almost all of its include media training for non-media pro- media consulting and journalism training. short and long-term projects are conducted. fessionals, apprenticeships for young German Experienced coaches provide advanced train- In addition, DW-AKADEMIE’s centers in and international journalists, and a Master’s ing to managers, journalists and technicians Bonn and Berlin feature state-of-the-art Program in International Media Studies.

Deutsche Welle | DW-AKADEMIE | www.dw-akademie.de