Gfk Vs. KMA RATINGS COMPARISON O Average Daily Viewing Time 2013,2014 & 2015 O Genre-Wise Market Share 2014 Vs

Home , 8XM, 92 News, Aaj News, Abb Takk News, Apna Channel, ARY Digital

CONTENTS……………….

o Panel composition o Channels LIST o PANEL CHANGES IN PAKISTAN o GfK vs. KMA RATINGS COMPARISON o Average Daily Viewing Time 2013,2014 & 2015 o Genre-wise Market Share 2014 vs. 2015 o Hourly Viewership TREND 2014 vs. 2015 o VIEWERSHIP MINUTES CONSUMPTION 2014 vs. 2015 o Overall Top 20 Channel (Based on Ratings & AvgReach) o Top 10 Ent Channels (Based on Ratings & AvgReach) o Top 10 News Channel (Based on Ratings & AvgReach) o Top 10 Local Ent Channels’ Relative Share ( 2014 vs. 2015) o Top 10 News Channels’ Relative Share ( 2014 vs. 2015) o Overall Top 10 Programs o Top 10 Talk Shows o INDUSTRY COMMERCIAL AIRTIME (CAT) Analysis 2014 VS. 2015 Panel Composition

City-wise Cable Penetration Age Break Up 0% 50% 100% 38% 31% Karachi 98 2 40% Lahore 95 5 20% Islamabad 85 15 20% 11% Rawalpindi 94 6 5 Faisalabad 95 0% Multan 92 8 5-14 15-30 31-50 51+ Peshawar 81 19 Sialkot 97 3 Sheikhupura 93 7 98 2 Sukkur Gender Break Up SEC’s Breakup SEC A, Jehlum 96 4 52% 7% Kohat 84 16 51% 51% 51% 92 8 SEC E, SEC B, Pakpattan 50% 29% 15% Dadu 100 0 50% Hyderabad 99 1 49% 49% 49% SEC C, Gujranwala 89 11 SEC D, 48% 19% 30% Mardan 30 70 Males Females Quetta 89 11

Cable Antenna CHANNEL LIST BY GENRE

News Entertainment Sports Kids Music Aaj News A Plus Geo Super Cartoon Network Pak 8XM Abb Tak ARY Digital PTV Sports Disney ARY Musik ARY News ARY Zindagi Ten Sports Nickelodeon Jalwa Business Plus ATV Food Pogo Vibe TV Capital TV DUNYA Entertainment Movies Channel 24 EXPRESS Entertainment Masala TV AXN Channel 5 Filmazia Zaiqa Film World City 42 GEO Entertainment Regional FILMAX Dawn News GEO Kahani Apna Channel HBO Din News TV HUM Sitaray Aruj TV Raavi TV Dunya News HUM TV AVT Khyber Silver Screen EXPRESS News Indus Vision AVT Khyber News Star Lite TV GEO News NEO TV Awaz Star Movies GEO Tez PLAY MAX Dharti TV WB Jaag TV PTV Global KASHISH Religious K21 PTV Home Kay 2 ARY QTV Kohenoor Times KTN Metro 1 News TV ONE KTN NEWS NEO TV URDU 1 MEHRAN TV News One *SEE TV PASHTO 1 92 NEWS HD PTV Bolan PTV News PTV National PTV World PUNJAB TV Royal News Sindh TV Roze News Sindh TV News Samaa VSH News Such TV Waseb Waqt News PANEL Changes 2015

2015 Saw a major shift in data source:

. Gfk to Kantar Technology

. Meters Changed from frequency matching to audio matching

. Panel expansion from 9 cities to 20 cites

. Panel size grew from 675 to 900 households

. Totally new panel based on establishment survey 2014

. Both Panels ran in parallel to enable smooth data transition GfK vs. KMA RATINGS COMPARISON TARGET GROUP C&S IND (TOTAL DAY)

GFK vs. KMA ( NOV-14) | 9 Cities GFK vs. KMA ( NOV-14) | 20 Cities 15.0 15.0 11.2 10.7 11.2 10.8 10.0 10.0 3.2 2.9 3.2 5.0 1.6 1.6 5.0 1.6 1.7 2.6 0.0 0.0 TTV News Ent TTV News Local Ent

NOV-14 (Gfk) NOV-14(KMA) NOV-14(GfK) NOV-14 (KMA)

GFK vs. KMA ( DEC-14) | 9 Cities GFK vs. KMA ( DEC-14) | 20 Cities

15.0 12.1 12.2 15.0 12.1 12.4 10.0 10.0 3.3 3.3 3.3 5.0 1.9 1.8 5.0 1.9 1.9 3.0 0.0 0.0 TTV News Ent TTV News Local Ent

DEC-14(GfK) DEC-14(KMA) DEC-14(GfK) DEC-14(KMA)

GFK -Q-4-14 vs. KMA Q-1-15) | 9 Cities GFK Q4-14 vs. KMA Q-1-15| 20 Cities 12.9 15.0 11.8 15.0 11.8 13.0 10.0 10.0 3.2 3.7 3.2 3.4 5.0 1.9 1.9 5.0 1.9 2.0 0.0 0.0 TTV News Ent TTV News Local Ent

Q-4-14(GfK) Q-1-15(KMA) Q-4-14(GfK) Q-1-15(KMA) GfK vs. KMA RATINGS COMPARISON TARGET GROUP C&S IND (PRIME TIME 6 PM TO 11 PM)

GFK vs. KMA ( NOV-14) | 9 Cities GFK vs. KMA ( NOV-14) | 20 Cities 30.0 30.0 21.8 22.2 21.8 22.4 20.0 20.0 7.6 7.7 7.6 7.1 10.0 3.2 3.2 10.0 3.2 3.3 0.0 0.0 TTV News Ent TTV News Local Ent

NOV-14 (Gfk) NOV-14(KMA) NOV-14(GfK) NOV-14 (KMA)

GFK vs. KMA ( DEC-14) | 9 Cities GFK vs. KMA ( DEC-14) | 20 Cities 30.0 24.5 25.9 30.0 24.5 26.1 20.0 20.0 8.3 9.0 8.3 8.2 10.0 3.7 3.5 10.0 3.7 3.6 0.0 0.0 TTV News Ent TTV News Local Ent

DEC-14(GfK) DEC-14(KMA) DEC-14(GfK) DEC-14(KMA)

GFK -Q-4-14 vs. KMA Q-1-15) | 9 Cities GFK Q4-14 vs. KMA Q-1-15| 20 Cities

30.0 23.0 24.4 30.0 23.0 24.5 20.0 20.0 7.7 9.1 7.7 8.4 10.0 3.6 3.4 10.0 3.6 3.5 0.0 0.0 TTV News Ent TTV News Local Ent

Q-4-14(GfK) Q-1-15(KMA) Q-4-14(GfK) Q-1-15(KMA) AVERAGE VIEWING PER DAY 2013, 2014 and 2015

2013 2014 2015

All HOUSEHOLDS 05:38:00 05:22:00 06:12:00

ALL INDIVIDUALS 02:48:00 02:43:00 03:04:00

ALL MALES 02:34:00 02:30:00 02:55:00

ALL FEMALES 03:03:00 02:57:00 03:14:00

ALL C&S IND 02:59:00 02:55:00 03:08:00

FEMALES (15-45 C&S) 03:24:00 03:16:00 03:27:00

Viewing Time Per Day has increased in 2015 All Males viewing increased 25 minutes as compared to 2014. Genre-wise Market Share% 2014 vs. 2015 TOTAL IND

50.0 44.5 43.4 2015 2014 40.0

30.0 23.3 18.7 20.0 12.2 8.5 7.6 8.2 MARKET SHAER% MARKET 5.7 5.8 10.0 4.5 4.3 3.7 3.1 2.4 1.7 0.0 Local Ent News Foreign Ent Kids Sports Movie Music Regional

60.0 50.0 46.3 47.4 47.9 47.5 46.0 43.2 45.8 44.2 43.1 40.0 42.1 41.5 39.7 30.0 23.8 24.6 25.2 24.0 24.8 24.0 20.0 22.3 22.8 21.7 20.3 23.3 22.4 16.8 17.2 16.3 17.2 16.7 10.0 10.7 10.8 12.0 MARKET SHARE% 9.4 8.58.2 8.0 9.2 7.59.1 9.5 9.7 8.8 7.4 8.3 7.07.5 7.6 4.26.5 6.0 5.7 3.76.4 6.1 3.7 6.5 4.1 3.9 5.6 4.1 0.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Local Ent News Foreign Ent Kids Sports

Disclaimer: Market Share% is based 90+ Channels being monitored for ratings (In-House/Unmatched) is not included to calculate genre-wise market share. ….

There is no significant change in Ent genre , Comparing 2014 News genre’ market share% increased 4% in 2015. Genre-wise Market Share% 2014 vs. 2015 C&S IND

50.0 44.5 43.4 2015 2014 40.0 30.0 23.3 18.7 20.0 12.2 8.5 7.6 8.2 10.0 5.7 4.5 4.3 3.7 5.8 MARKET SHARE% 3.1 2.4 1.7 0.0 Local Ent News Foreign Ent Kids Sports Movie Music Regional

50.0 43.5 43.0 44.3 42.5 45.0 44.6 40.0 40.1 40.8 39.7 38.7 37.7 35.6 30.0 26.6 26.2 25.0 23.6 26.1 24.0 24.4 25.2 23.7 25.3 20.0 22.7 21.4 18.0 18.4 17.5 18.5 18.0 10.8 11.5 12.8 MARKET SHARE% 10.0 10.0 9.8 9.8 10.1 10.3 9.4 8.9 7.0 8.86.48.7 8.5 6.8 8.1 6.6 7.9 8.17.2 8.2 4.2 6.1 3.8 6.3 3.9 4.3 4.2 5.6 4.4 0.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Local Ent News Foreign Ent Kids Sports

Disclaimer: Market Share% is based 90+ Channels being monitored for ratings (In-House/Unmatched) is not included to calculate genre-wise market share. ….

There is no significant change in Ent genre , Comparing 2014 News genre’ market share% increased 4% in 2015. TIME BAND UTILIZATION 2014 VS. 2015

40.0 Total Ind Total Ind 30.0 Time Band 2014 2015 Ch% 08:00 - 11:00 9.8 10.8 10% 20.0 11:00 - 17:00 11.8 13.8 17% RATINGS% 10.0 17:00 - 19:00 14.8 16.4 10% 0.0 19:00 - 21:00 22.9 26.2 14%

00:00 01:00 02:00 03:00 04:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 21:00 - 23:00 23.0 25.8 12% 2014 2015 23:00 - 00:00 17.3 16.5 -5%

40.0 C&S Ind C&S Ind 30.0 Time Band 2014 2015 Ch%

20.0 08:00 - 11:00 10.1 10.8 7%

RATINGS% 11:00 - 17:00 12.8 14.1 10% 10.0 17:00 - 19:00 16.1 16.8 5% 0.0 19:00 - 21:00 23.3 25.9 11%

00:00 01:00 02:00 03:00 04:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 21:00 - 23:00 24.6 26.1 6%

2014 2015 23:00 - 00:00 19.2 17.3 -10%

Comparing 2014 Prime Time viewership increased 14% on Total Ind and 11% on C&S Ind in 2015. VIEWERSHIP MINUTES CONSUMPTION MINUTES VIEWERSHIP 2014vs. 2015

MINUTES MINUTES 100 200 300 400 500 100 200 300 400 500 600 0 0 JAN JAN 172 337 163 371 FEB FEB 187 358 191 415 Comparing 2014 Average Minutes Consumption increased throughout the year in 2015 . . 2015 year in the throughout increased Average 2014 Consumption Comparing Minutes MAR MAR 189 364 197 421 APR 164 APR 317 173 370 MAY 149 MAY 294 173 359 JUN 136 JUN 270 172 347 JUL 152 JUL 300 203 383 AUG 164 AUG 335 184 356 SEP 159 SEP 331 192 365 OCT 166 OCT 337 191 362 HOUSEHOLDS NOV NOV 2014 154 IND TOTAL 305 2014 186 365 DEC 2015 DEC 164 322 2015 185 358 TOP 20 CHANNELS 2014 vs. 2015 TOTAL IND |Pak total

4.50 25 2014 Ratings% AvgRch % 30 4.00 23 22 25 3.50 18 18 18 18 3.00 16 17 20 15 15 15 14 15 14 2.50 14 12 11 15 2.00 1.42

RATIGNS% 1.50 6 10 0.92 5 AVG RCH /DAY 1.00 0.43 0.40 0.30 0.26 0.24 0.24 0.23 5 0.50 0.18 0.17 0.17 0.16 0.15 0.15 0.14 0.13 0.13 0.12 0.12 0.00 0

2015 Ratings% AvgRch % 4.50 30 4.00 24 22 21 25 3.50 18 17 17 3.00 15 16 16 15 16 20 2.50 13 13 13 13 11 11 11 15 2.00 10 8 1.50 1.17 1.04 10

RATINGS% 1.00 0.47 0.36 0.34 0.31 0.28 0.24 0.23 5 AVG RCH/DAY 0.50 0.21 0.18 0.18 0.17 0.16 0.16 0.15 0.15 0.14 0.14 0.13 0.00 0

PTV HOME AND ATV LEADING THE TOP 20 CHANNELS ON TOTAL PAK, SINCE THEY GET MOST OF THE VIEWING FROM TERRESTRIAL

TERRESTRIAL HAS HIGHER RATIOS ON PAK TOTAL AS COMPARE TO PAK URBAN TOP 20 CHANNELS 2014 vs. 2015 C&S IND | Pak total

2014 Ratings% AvgRch %

2.50 39 50 2.00 29 29 31 40 25 25 25 25 27 27 1.50 23 24 23 22 30 19 19 8 16 19 1.00 0.71 10 20 0.50 0.43 RATINGS% 0.40 0.40 0.38 0.30 0.28 0.27 0.27 0.25 0.24 0.50 0.23 0.22 0.21 0.20 0.20 0.20 0.16 0.12 10 0.00 0 AVG REACH% /DAY

2015 2.50 Ratings% AvgRch % 50

2.00 32 40 25 25 1.50 22 23 23 22 23 24 30 19 18 18 18 16 16 1.00 13 13 20 RATINGS% 0.66 11 0.51 0.48 0.45 9 0.39 0.35 0.33 6 0.50 0.25 0.25 0.25 0.23 0.22 0.21 0.21 0.21 0.18 0.17 0.16 10

0.15 0.15 AVG REACH%/DAY 0.00 0 TOP 20 CHANNELS 2014 vs. 2015 TOTAL IND |Pak urban

32 4.50 2014 Ratings% AvgRch % 35.0 4.00 24 30.0 3.50 24 23 21 22 21 21 21 22 25.0 3.00 20 18 17 2.50 16 16 16 20.0 2.00 11 11 15.0 9

RATIGNS% 1.50 6 10.0 0.64 0.58 AVG RCH /DAY 1.00 0.42 0.40 0.37 0.33 0.33 0.32 0.28 0.26 0.25 0.25 0.50 0.23 0.22 0.21 0.21 0.20 0.20 0.19 0.18 5.0 0.00 0.0

30 2015 Ratings% AvgRch % 4.50 30.0 24 4.00 22 21 21 21 21 22 25.0 3.50 19 20 18 3.00 17 17 20.0 15 14 2.50 12 13 12 11 12 15.0 2.00 1.50 10.0

RATINGS% 1.00 0.60

0.46 0.46 AVG RCH/DAY 0.39 0.38 0.35 0.31 0.28 0.27 0.27 0.24 0.24 0.23 5.0 0.50 0.20 0.20 0.19 0.19 0.18 0.18 0.15 0.00 0.0 TOP 20 CHANNELS 2014 vs. 2015 C&S IND | Pak urban

2014 Ratings% AvgRch %

2.50 38 50.0 2.00 29 29 31 40.0 26 27 25 26 25 24 25 25 23 1.50 19 19 22 30.0 14 1.00 0.69 13 11 20.0 0.50 0.44 7 RATINGS% 0.39 0.39 0.39 0.34 0.50 0.30 0.30 0.28 0.27 0.26 0.25 0.24 0.24 0.23 0.21 0.21 0.20 0.20 10.0 AVG REACH% /DAY 0.00 0.0

2.50 2015 Ratings% AvgRch % 50.0

2.00 40.0 32 26 1.50 24 23 30.0

RATINGS% 23 23 22 21 21 22 20 18 18 16 16

1.00 20.0 AVG REACH%/DAY 0.64 12 14 13 0.50 0.50 9 0.42 0.41 0.38 6 0.30 0.29 0.26 0.26 0.24 0.50 0.21 0.21 0.21 0.20 0.19 0.18 0.16 0.15 0.15 10.0 0.00 0.0 TOP 10 ENT CHANNELS 2014 vs. 2015 TOTAL IND

2014 Ratings% AR % 32 0.80 35 0.70 24 30 0.60 22 21 20 19 25 0.50 18 16 16 16 20 0.40 15 RATINGS% 0.30 0.58 0.64 10 0.20 0.42 0.40 0.37 0.33 0.32 0.25 0.10 0.25 0.18 5 0.00 0 AVG REACH%/DAY PTV Home ARY GEO Ent ATV Urdu1 HUM Colors A Plus GEO EXPRESS Digital Kahani Ent

0.80 30 2015 Ratings% AR % 35 0.70 24 30 0.60 21 21 19 20 25 0.50 18 17 20 0.40 12 12 15 0.30 0.60 0.46 0.46 10 RATINGS% 0.20 0.39 0.38 0.35 0.31 0.27 0.27 0.10 0.20 5 0.00 0 AVG REACH%/DAY TOP 10 ENT CHANNELS 2014 vs. 2015 : C&S IND

0.80 38 2014 Ratings% AR % 45 0.70 40 0.60 29 35 25 26 24 0.50 23 30 19 19 25 0.40 16 20 0.30 0.69 0.50 7 15

Ratings% 0.44 0.20 0.39 0.39 Avg Reach% 0.30 0.30 10 0.10 0.21 0.21 0.11 5 0.00 0 ARY GEO Ent Urdu1 HUM Colors GEO A Plus Star EXPRESS TV One Digital Kahani Plus Ent

0.80 2015 Ratings% AR % 45 40 0.70 32 0.60 35 26 0.50 23 23 30 21 21 20 25 0.40 18 13 20 Ratings% 0.30 15 6 0.20 10 Avg Reach% 0.10 0.64 0.50 0.50 0.42 0.41 0.38 0.29 0.21 0.16 0.15 5 0.00 0 ARY Colors Urdu 1 GEO Ent GEO HUM TV A Plus EXPRESS Filmazia Star Digital Kahani Ent Plus Top 10 News Channels 2014 vs. 2015 Total IND

2014 Ratings% AR%

0.30 25.4 30 24.4 22.8 20.5 21.9 0.25 19.8 18.8 25 15.9 17.3 0.20 14.2 20 0.15 15 0.22 0.10 0.23 0.20 0.19 0.17 10 RATIGNS% 0.05 0.10 5 0.09 0.09 0.08 0.06 0.00 0

ARY GEO Samaa Dunya TV Express Abb Takk Dawn Aaj TV CNBC Capital AVG REACH%/DAY NEWS News News News Pakistan Tv

2015 Ratings% AR% 0.30 30 22 0.25 21 21 22 25 0.20 17 20 13 0.15 11 12 12 15 9 0.28 0.24 0.10 0.19 0.19 0.18 10 RATINGS% 0.05 0.11 5 0.09 0.09 0.07 0.07

0.00 0 AVG REACH%/DAY Samaa GEO ARY EXPRESS Dunya Ab Tak Dawn Aaj News News Ninety 2 News News News News News One News Top 10 News Channels 2014 vs. 2015 C&S IND

2014 Ratings% AR%

0.35 29.2 30.5 35 27.3 0.30 24.7 26.2 30 23.7 22.6 20.8 0.25 19 25 17.1 0.20 20 0.15 15 0.27 0.24 0.10 0.28 0.23 0.20 10 Ratings% 0.12 0.05 0.11 0.11 0.09 0.08 5 AVG REACH%/DAY 0.00 0 ARY GEO Samaa Dunya TV Express Abb Takk Dawn Aaj TV CNBC Capital NEWS News News News Pakistan Tv

0.35 2015 Ratings% AR% 35

0.30 24 30 22 22 23 0.25 25 18 0.20 20 14 12 13 13 0.15 10 15 0.30 0.26 0.10 0.21 0.20 0.19 10 Ratings% 0.12 0.05 0.10 0.10 0.08 0.07 5 AVG REACH%/DAY 0.00 0 Samaa GEO ARY EXPRESS DUNYA Abb Tak Dawn Aaj News Ninety 2 News News News News News News One News Movie Channels 2014 vs. 2015 C&S IND

2014 Ratings% AR% 0.12 0.82 0.90 0.80 0.10 0.60 0.57 0.70 0.08 0.52 0.51 0.60 0.50 0.06 0.27 0.40 0.04 0.10 0.17 0.30

0.07 AVG REACH%/DAY RATINGS% 0.07 0.06 0.06 0.20 0.02 0.03 0.02 0.10 0.00 0.00 Star Movies HBO Filmax Filmazia FilmWorld Warner AXN Bros

0.12 2015 Ratings% AR% 0.90 0.69 0.80 0.10 0.70 0.54 0.08 0.60 0.50 0.06 0.39 0.40 0.04 0.09 0.07 0.30 RATINGS% 0.16 0.05 0.11 0.11 0.20 0.02 0.05 0.02 0.02 0.02 0.02 0.01 0.01 0.00 0.00 0.10 0.00 0.00 AVG REACH%/DAY Film Filmax HBO Star Raavi TV WB Silver Star Lite AXN World Movies Screen Sports Channels 2014 vs. 2015 TOTAL IND

2014 Ratings% AR% 0.45 3.99 4.5 0.40 4.0 0.35 3.5 0.30 3.0 0.25 2.5 0.20 1.19 2.0 0.15 0.40 1.5 RATINGS% 0.10 0.50 1.0 0.05 0.12 0.05 0.5 0.00 0.0 AVG/REACH%/DAY PTVSports Ten Sports GEO Super

2015 Ratings% AR%

0.50 4.5 0.45 4.0 0.40 3.5 0.35 3.0 0.30 2.5 0.25 1.76 1.45 2.0 0.20 0.15 1.5 RATINGS% 1.0 0.10 0.17 0.32 0.05 0.21 0.04 0.5

0.00 0.0 AVG REACH/DAY PTV SPORTS TEN SPORTS GEO SUPER Sports Channels 2014 vs. 2015 C&S IND

2014 Ratings% AR% 0.25 2.5

0.20 1.67 2.0 1.33 0.15 1.5

0.10 0.70 1.0 0.20 0.16 RATINGS% 0.05 0.08 0.5 0.00 0.0 AVG REACH%/DAY Ten Sports PTVSports GEO Super

2015 Ratings% AR% 0.30 2.5 1.91 0.25 2.0 0.20 1.33 1.5 0.15 1.0 0.10 0.25

RATINGS% 0.17 0.42 0.05 0.5

0.06 AVG REACH%/DAY 0.00 0.0 TEN SPORTS PTV SPORTS GEO SUPER Music Channels 2014 vs. 2015 C&S

2014 Ratings% AR% 0.30 2.12 2.5 0.25 2.0 0.20 1.5 0.15 Ratings% 1.0 0.10 0.26 0.50 0.04 0.5 AVG REACH%/DAY 0.05 0.11 0.08 0.06 0.01 0.01 0.01 0.00 0.0 8XM Jalwa Oxygene Vibe ARY MUSIK

0.30 2015 Ratings% AR% 2.5

0.25 2.0 0.20 1.5 0.15 0.96 1.0

Ratings% 0.10 0.52 0.02 0.07 0.01 0.05 0.5

0.13 AVG REACH%/DAY 0.07 0.01 0.00 0.00 0.00 0.0 8XM JALWA ARY MUSIK VIBE TV Oxegen Kids Channels 2014 vs. 2015 C&S IND

3.25 2014 Ratings% AR% 0.45 3.5 0.40 3.0 0.35 2.5 0.30 2.01 0.25 2.0 0.20 1.5 0.15 0.39 0.82 0.74 Ratings% 1.0 0.10 0.24 0.5 0.05 0.10 0.09 0.00 0.0 AVG REACH%/DAY Cartoon Network Disney Nicklodeon Pogo Pakistan

0.45 2015 Ratings% AR% 3.5 0.40 3.0 0.35 2.5 0.30 2.00 0.25 1.61 2.0 0.20 1.5 0.15 0.74 Ratings% 0.68 1.0 0.10 0.26 0.21 0.05 0.10 0.5

0.09 AVG REACH%/DAY 0.00 0.0 DISNEY CHANNEL CARTOON NETWORK POGO NICKELODEON Regional channels 2014 vs. 2015 C&S IND

2014 Rtg% Avg Reach% 0.05 4.30 5.0 4.5 0.04 4.0 3.00 2.70 3.5 0.03 3.0 2.5 0.02 1.50 2.0 0.046 1.10 1.20 0.80 0.90 0.90 0.90 0.80 1.00 0.80 1.5 Ratings% 0.01 0.50 1.0 0.018 0.012 0.009 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.002 0.002 0.002 0.5 0.00 0.0 AVG REACH%/DAY

2015 Rtg% Avg Reach% 0.05 4.30 5.0 4.5 0.04 4.0 3.00 3.5 0.03 2.70 3.0 2.5 1.70 Ratings% 0.02 1.50 1.60 2.0 0.046 1.30 1.30 1.20 1.10 1.10 1.00 0.80 0.90 0.90 0.90 0.80 0.80 1.5 0.01 0.50 1.0 0.018

0.012 0.009 0.006 0.006 0.005 0.005 0.004 0.004 0.004 0.004 0.004 0.003 0.003 0.003 0.002 0.002 0.002 0.5 AVG REACH%/DAY 0.00 0.0 Top 10 Ent Channels’ Relative Share% 2014 vs. 2015 Total Ind

2014 2015

PTV Home ARY DIGITAL ARY DIGITAL Colors 7% 5% 7% 5% 16% 7% 17% GEO Ent 7% Urdu 1 8% 8% ATV 13% GEO Ent 15% 9% Urdu 1 10% GEO Kahani 10% 13% 11% 10% 11% HUM TV 11% HUM TV Colors PTV Home A Plus A Plus GEO Kahani ATV EXPRESS Ent EXPRESS Ent Top 10 Ent Channels Relative Share% 2014 vs. 2015 C&S Ind

2014 2015

ARY DIGITAL ARY DIGITAL

3% GEO Ent COLORS 6% 6% 4%4% 20% 6% 18% 8% Urdu 1 8% URDU 1 8% 10% 14% HUM TV 14% GEO ENT 11% Colors 11% GEO KAHANI 11% 13% 14% GEO Kahani 11% HUM TV A Plus A PLUS Star Plus EXPRESS ENT EXPRESS Ent FILMAZIA TV One STAR PLUS Top 10 News Channels Relative Share% 2014 vs. 2015 Total Ind

2014 2015

ARY NEWS Samaa 6% 5% 6% GEO News 5% 4% GEO News 16% 6% 18% 6% Samaa 6% ARY News 7% Dunya TV 7% EXPRESS News 16% Express News DUNYA News 12% 16% Abb Takk 12% Abb Tak 13% Dawn News DAWN News 13% Aaj TV 13% 13% AAJ News CNBC Pakistan News One Capital Tv Ninety 2 News Top 10 News Channels Relative Share% 2014 vs. 2015 C&S Ind

2014 2015

ARY NEWS 5% 4% Samaa 6% 4% 6% 6% 16% GEO News 18% GEO News 6% 6% Samaa ARY News 7% 7% Dunya TV EXPRESS News 16% Express News 16% DUNYA News 12% 12% Abb Takk Abb Tak 14% Dawn News Dawn News 13% 13% 13% Aaj TV Aaj News CNBC Pakistan News One Capital Tv Ninety 2 News TOP 10 PROGRAMS 2015 C&S INDIVIDAUL

ARY DIGITAL’s “Jeeto Pakistan” TOPS THE TOP 10 CHARTS FOR 2015 BY GETTING 12.3 RATINGS AND 28.7% MARKET SHARE%

Rank Date Day Channel Program Title Ratings% Ratings'000' Market Share%

1 03.Jul.15 FRI ARY DIGITAL Jeeto Pakistan 12.3 5276 28.7

2 10.Mar.15 TUE ARY DIGITAL Chup Raho 6.6 2832 18

3 17.Jan.15 SAT URDU 1 Sath Nibhana Sathiya 5.8 2479 15.6

4 09.Apr.15 THU GEO KAHANI Kumkum Bhagya 5.8 2470 16.8

5 28.Feb.15 SAT URDU 1 Ye Hain Mohabbatein 5.2 2221 14.9

6 19.Feb.15 THU URDU 1 Diya Aur Bati Hum 5.1 2182 21.6

7 03.Feb.15 TUE URDU 1 Yeh Rishta Kia Kehlata Hai 4.9 2125 13.7

8 09.Mar.15 MON GEO KAHANI Doli Armanno Ki 4.7 2025 15.5

9 12.Feb.15 THU ARY DIGITAL Main Bushra 4.7 2021 11.6

10 04.Mar.15 WED ARY DIGITAL Khata 4.6 1967 12.3

Top 10 Ranking is based on highest rated episode of each program…. TOP 10 PROGRAMS 2015 : ALL INDIVIDAUL

Ratings'00 Ratings% Market Share% Rank Date Day Channel Program Title 0'

1 03.07.2015 FRI ARY DIGITAL Jeeto Pakistan 11.5 5276 34

2 10.03.2015 TUE ARY DIGITAL Chup Raho 6.2 2832 19.8

3 17.01.2015 SAT URDU 1 Sath Nibhana Sathiya 5.6 2578 26.6

4 09.04.2015 THU GEO KAHANI Kumkum Bhagya 5.4 2479 18.4

5 28.02.2015 SAT URDU 1 Ye Hain Mohabbatein 5.4 2470 18.5

6 19.02.2015 THU URDU 1 Diya Aur Bati Hum 4.8 2221 15.2

7 03.02.2015 TUE URDU 1 Yeh Rishta Kia Kehlata Hai 4.4 2025 17.1

8 09.03.2015 MON GEO KAHANI Doli Armanno Ki 4.4 2021 13.7

9 12.02.2015 THU ARY DIGITAL Main Bushra 4.3 1967 13.3

10 04.03.2015 WED ARY DIGITAL Khata 4.2 1939 13.1

ARY DIGITAL’s “Jeeto Pakistan” ALSO LEADING ON C&S IND

Top 10 Ranking is based on highest rated episode of each program…. TOP 10 TALK SHOWS 2015 C&S IND

GEO NEWS’ “ NAYA PAKISTAN “ LEADING THE TOP 1O TALK SHOWS CHARTS WIHT 2.8 RATINGS FOLLOWED BY POWERPALY

Rank Date Day Channel Program Title Ratings% Ratings'000' Market Share%

1 17.Jul.15 Fri GEO NEWS Naya Pakistan 2.8 1202 7.8

2 29.Mar.15 Sun ARY NEWS Power Play 2.4 1023 11.8

3 19.Mar.15 Thurs ARY NEWS Andar Ki Baat 2.4 1022 10.6

4 12.Mar.15 Thurs SAMAA Awaaz 1.7 740 7

5 23.Mar.15 Mon ARY NEWS Khara Sach 1.7 721 5.6

6 11.Mar.15 Wed GEO NEWS Aaj Shahzaib Khanzada Kay Saath 1.6 697 7

7 26.Oct.15 Mon GEO NEWS Report Card 1.5 662 5.4

8 17.Jul.15 Fri EXPRESS NEWS Main Aur Molana 1.4 598 4.6

9 29.Nov.15 Sun SAMAA News Beat 1.3 575 4.8

10 11.Mar.15 Wed EXPRESS NEWS Kal Tak 1.3 570 4.7

Top 10 Ranking is based on highest rated episode of each program…. INDUSTRY COMMERCIAL AIRTIME ANALYSIS 2014 VS. 2015

 Industry Airtime Minutes By Genre  Top 10 Product Categories  Top 10 Advertisers  Top 10 Brands

 Top 10 Ent Channels (In Terms of Airtime Minutes)

 Top 10 News Channel (In Terms of Airtime Minutes) Industry commercial Airtime By Genre Jan to Dec 2014

Airtime (Mins) Spot's Freq 2000 4101 2014 4800 3667 4200 1500 3600 3000 1000 1802 2400 Thousands Spots (Fre) 1800 Thousands 1449 1314 935

Airtime Minutes Airtime 500 428 1200 284 236 56 87 596 269 153 77 66 28 21 600 0 0

2000 5055 2015 Airtime (Mins) Spot's Freq 6000 4002 5000 1500 4000

1000 1886 3000 Thousands 1790 Thousands 1426 2000 Spots (Fre) Airtime Minutes Airtime 985 500 553 371 294 59 138 1000 582 324 187 119 77 29 28 0 0

News genre leading the industry in both 2014 and 2015 followed by entertainment genre Industry Airtime share% By Genre 2014 vs. 2015

Genre-wise Share% In Airtime 2014

2% 2% 1% 0% 4% News 7% Entertainment Regional 15% 36% Music Genre-wise Share% In Airtime 2015 Movie Sports 2% 1% 1% Kids 4% 2% News 7% 33% Islamic Entertainment Food 12% Regional 40% Music Movie Kids Sports 31% Islamic Food

News genre has the highest share in Industry Commercial Airtime in 2014 and 2015. Top 10 Categories 2014 vs. 2015

800 2014 3000 2386 Airtime (Mins) 700 2055 2500 600 Spot's Freq 1575 2000 500 1348 400 745 1500

615 Thousands

Thousands 300 659 Spots (Fre) 555 495 552 1000 200 320 324 Airtime Minutes 265 92 500 100 221 184 154 99 93 82 0 0

900 2522 2015 3000 800 Airtime (Mins) 2123 2500 700 Spot's Freq 600 1538 1549 2000 500 1500 400 826 977 Thousands

681 Spots (Fre) Thousands 300 629 1000 526 515 395 441 377

Airtime Minutes 200 262 298 255 500 100 190 157 119 100 0 0

Comparing 2014 Beverages Category moved one place up in 2015 Top 10 Categories airtime share% 2014 vs. 2015

Relative Share% In Airtime 2014 Cellular Communication Beverages 3% 3% 2% 5% Personal Products Detergents & Soaps 6% 23% 7%

Construction Cullinary 15% 19% Confectionery Food 17% Financial Services Government

Relative Share% In Airtime 2015

3% Beverages Cellular Communication 4% 3% 5% Personal Products Detergents & Soaps 7% 23%

8% Construction Confectionery

Cullinary Food 14% 19%

Home Appliances & Electronics Financial Services 14%

Comparing 2014 Beverages CAT share% increased from 19 to 23% and it also moved from 2nd to 1st position TOP 10 ADVERTISERS CAT 2014 vs. 2015

Unilever leading the top-10 advertisers charts for the year 2014 AND 2015 followed by P&G .

Airtime (Mins) Spot's Freq 700 1673 2000 600 500 1500 2014 840 400 709 537 1000 SPOTS 300 485 Thousands 421 394 351 200 156 197 500 THOUSANDS 100 0 0 AIRTIME MINUTES UNILEVER P&G Q MOBILE TELENOR COKE PEPSI RECKITT NESTLE UFONE MOBILINK PAK

1804 700 2000 600 1800 1600 500 1400 2015 400 909 1200 714 1000 659 SPOTS 300 531 800

460 450 462 439 THOUSANDS THOUSANDS 200 344 600 173 298 243 400 AIRTIME MINUTES 100 197 168 167 165 121 107 106 200 0 0 UNILEVER P&G PEPSI TELENOR COKE RECKITT NESTLE Q MOBILE ARY ENGRO PAK GROUP FOOD

Airtime (Mins) Spot's Freq TOP 10 ADVERTISER CAT SHARE% 2014 VS. 2015

Relative Share% In Airtime 2014

UNILEVER PAK P&G 5% 4% 6% 4% 7% Q Mobile TELENOR 8% 32% COKE PEPSI 9% RECKKIT NESTLE 11% 14% UFONE MOBILINK

Relative Share% In Airtime 2015

UNILEVER PAK P&G 5% 5% 5% 7% 7% PEPSI TELENOR 30% 8% COKE RECKITT

9% NESTLE Q MOBILE

11% 13% ARY GROUP ENDGRO FOOD Top 10 Brands 2014 vs. 2015

2014 Airtime (Min) Spot's Fre 100 266 300 90 80 209 250 172 184 182 70 169 163 164 200 60 144 50 150 Thousands 40 87 (Fre) Spots 78 72 70 61 Thousands 30 64 61 58 100 Airtime Minutes 57 56 51 20 50 10 0 0

2015 Airtime (Min) 120 299 Spot's Fre 350 251 258 100 226 300 80 187 177 190 250 150 139 141 200 60 150

96 Thousands Thousands 96 40 82 79 74 (Fre) Spots 71 71 65 63 59 100 Airtime Minutes 20 50 0 0 Top 10 Brands CAT SHARE% 2014 VS. 2015

Sprite RELATIVE SHARE% IN AIRTIME 2014 Pepsi 8% Coca Cola 8% 13% Dettol Soap 9% Safeguard 12%

Lake City (Bella Vista Phase 1) 9% Ufone Mobilink Corporate 11% 9% Ariel Washing Powder Talkshawk 10% 11%

RELATIVE SHARE% IN AIRTIME 2015 Talkshawk Telenor Corporate 8% Coca Cola 8% 13% Mobilink Corporate 9% Sahulat Bazaar 13%

Dew 9% Surf Excel Dettol Soap 11% 9%

Ariel Washing Powder Pepsi 10% 10%

Coca Cola is leading top 10 brands with 13% relative share% in 2014 and 2015. Top 10 Ent Channels CAT 2014 vs. 2015

2014 Airtime (Min) 200 600 180 Spot's Fre 420 500 160 369 395 140 327 295 400 120 250 247 100 200 300 80 184 183 200 Thousands

60 123 122 121 119 (Fre) Spots 112 102 94 40 74 67 67 100

Thousands 20 0 0 Airtime Minutes

2015 Airtime (Min) 180 490 600 160 Spot's Fre 500 140 363 365 325 328 120 286 285 296 400 100 229 201 300 80 155 134 Thousands 60 125 120 200 (Fre) Spots 110 106 102 101 40 90 76 100 20 Thousands 0 0 Airtime Minutes

A PLUS is on top amongst Ent Channels followed by ARY Digital Top 10 Ent Channels cat share% 2014 vs. 2015

Relative Share% In Airtime 2014 A Plus ARY DIGITAL 7% 7% 12% HUM TV ATV 8%

9% 12% TV ONE Kohenoor

Express Ent URDU 1 10% 12%

PTV HOME SATELLITE PTV 11% 12%

Relative Share% In Airtime 2015

TV ONE A Plus 7% 8% 14% ARY DIGITAL GEO KAHANI 9% 12% ATV URDU 1 9%

11% GEO ENTERTAINMENT HUM TV 9%

10% 11% Kohenoor Express Ent

TV ONE is on top amongst Ent Channels followed by A Plus Top 10 News Channels 2014 vs. 2015

2014 Airtime (Mins) Spot's Freq 345 364 354 140 320 333 329 400 120 282 350 277 278 257 100 300 250 80

Thousands 200 125 60 124 122 116 115 110 Thousands

Airtime Minutes 106 150 97 93 93 (Fre) Spots 40 100 20 50 0 0 ABB EXPRESS City 42 ARY DUNYA NEWS DAWN SAMAA AAJ Capital TAKK NEWS NEWS NEWS ONE NEWS NEWS TV NEWS

2015 Airtime (Mins) 200 520 Spot's Freq 600 446 500 150 356 309 333 330 317 284 295 271 400 100 300 164 159 148 200 Thousands 125 50 121 120 112 111 109 105 Thousands 100 (Fre) Spots Airtime Minutes 0 0 ABB NEWS City 42 ARY DUNYA SAMAA EXPRESS GEO AAJ Capital TAKK ONE NEWS NEWS NEWS NEWS NEWS TV NEWS

Amongst news channels ABB TAK stays on top in both 2014 and 2015. Top 10 News Channels CAT SAHRE% 2014 VS. 2015

Relative Share% In Airtime 2014 ABB TAKK NEWS 8% 11% EXPRESS NEWS 9% 11% City 42 9% ARY NEWS DUNYA NEWS 11% 10% NEWS ONE 11% DAWN NEWS 10% 10% SAMAA AAJ NEWS Capital TV

ABB TAKK NEWS Relative Share% In Airtime 2015 8% NEWS ONE 13% 9% City 42

9% 12% ARY NEWS DUNYA NEWS 9% 12% SAMAA EXPRESS NEWS 9% 10% 9% GEO NEWS AAJ NEWS Capital TV

Amongst News Channels Abb Tak News is top of chart followed by News One Thank You …….. 