1 CONTENTS Dear Colleagues, It gives me pleasure to introduce to you the Gallup 03 Broadcasting Environment - Basic Facts Pakistan TV Ratings Analysis 2013. 04 Top 15 Channels during 2013 (Foreign & Local Channels) Keeping its tradition of more than 20 years, Gallup 04 Top 15 Channels during 2013 (Local Channels) has compiled all relevant information that a media 05 Top Ranker professional needs to understand the overall media 05 Month-wise Genre-wise Viewership Review landscape in the country in one document based on 06 National Market Share (%) Gallup TV Ratings Service Data. 06 Urban Market Share (%) The Gallup TV Ratings Service is the only National Rural Market Share (%) 06 TV Ratings Service in Pakistan with more than 5500 Metros Market Share (%) 06 men and women spread across all 4 provinces and
06 Large Cities Market Share (%) covering urban and rural areas. As compared to
06 Small Cities & Towns Share (%) alternative TAM Solutions, Gallup Pakistan’s service is
07 Local News Channel Share % statistically more accurate and has far smaller sampling
07 Local Entertainment Channels Share % errors and design effects. 07 Local Music Channels Share % The Cyberletters of Gallup, with their new dynamic look, 07 Local Sports Channels Share % are part of the re-engineering and overhaul exercise at 08 Local Religious Channels Share % Media Research Department in specific and Gallup 08 Local Movie Channels Share % brand name overall. 08 Regional Channels Share % Do you have any views or feedback on the content of the Cyberletter? Drop us a line or a call. 08 Average Time Spent (2012 vs 2013) - National Viewers 09 Daily Average Time Spent per Viewer Nihan Rafique 09 Daily Average Time Spent per Viewer (KHI - LHR - ISB) Gallup Islamabad 09 Average Time Spent (2012 vs 2013) - National Non CnS Viewers Babar Aziz 11 Hourly Ratings (2012 vs 2013) - National CnS Viewers Gallup Karachi 11 Hourly Ratings (2012 vs 2013) - All National Viewers Email: [email protected] 11 Timeslot-wise share: Viewership vs CAT 12 Top 15 Brands of 2013 (Media: TV) Advisory Committee: Top 15 Advertisers of 2013 (Media: TV) 12 Dr. Ijaz Shafi Gilani, Chairman & Chief Executive Terrestrial vs Cable & Satellite Channels Share % (National) 12 Jawaid Muhammad Salik, Executive Director,
13 Terrestrial vs Cable & Satellite Channels Share % (Urban) Media Research Division, Gallup Pakistan 13 Terrestrial vs Cable & Satellite Channels Share % (Rural) 13 Terrestrial vs Cable & Satellite Channels Share % (Metros) 14 Terrestrial vs Cable & Satellite Channels Share % (Large Cities) 14 Terrestrial vs Cable & Satellite Channels Share % (Small Cities & Towns) 14 Average Time Spent per Viewer per Day 15 Men vs Women (Average Time Spend per Viewer) 15 Daily Viewing Time per Individual - 2012 vs 2013 16 Effect on Ratings on other news channels due to ban on Geo News 17 Yearly Cumulative Reach - 2013
2 BROADCASTING ENVIRONMENT - BASIC FACTS
Total Household Total Individuals 26.5 180 Million Million
Total TV Household Total Individuals 21 124 Million Million
Total Cable Penetration Total Individuals
11.5 cable cable cable cable 68.2 Million Million
Total Number of Local Channels: 88
News Entertainment Sports Children Music AAJ News A Plus Geo Super Cartoon Network 8XM ABB Tak ARY Digital PTV Sports Nickelodeon ARY Music AJK TV ATV Ten Sports G Ka Boom ARY News Express Entertainment Jalwa
Business Plus Geo Kahani Food K2 Capital TV Geo Entertainment ARY Zauq Oxygene
Channel 5 Hum TV Masala Movies Play City 42 Indus Vision Zaiqa Film World
Dawn News Koh-e-Noor Filmax Real Estate Dunya TV Light Asia Regional Filmazia Value TV
Express News PTV Global Apna TV HBO
Geo Tez PTV Home AVT Khyber Silver Screen Geo News PTV National Awaz Starlite Indus News TV One Dharti Jaag (CNBC Pakistan) Urdu 1 Kashish
Khyber News nVibe Kook Educational KTN News KTN Health TV Metro One Mehran Virtual TV News One PTV Bolan PTV News Punjab TV PTV World (English) Raavi Royal News Rohi TV
Samaa TV Religious Sabz Baat Sindh News ARY QTV Sindh TV Agricultural Vsh News Haq TV Urooj Sohni Dharti Waqt TV Madni Waseb TV
3 TOP 15 CHANNELS DURING 2013 Top 15 Foreign & Local Channels (in terms of Avg. Ratings & Reach) Average Ratings % Average Reach %
3.0 TA: National CnS Viewers 20% TimeSlot: 06:00 - 00:00 17.08 2.5 15%
2.0 11.02 11.36 9.02 10% 7.67 1.5 8.52 1.29% 5.36
4.89 Reach Average 4.12 4.21 5% Average Ratings (%) Ratings Average 4.07 3.21 1.0 2.63 2.94 2.89 0.82% 0.73% 0.65% 0.51%
0.47% 0%
0.5 0.33% 0.32% 0.27% 0.24% 0.24% 0.17% 0.17% 0.16% 0.15%
0 -5% ATV KTN Sony Urdu 1 Urdu Zee TV Zee Hum TV Star Plus Geo News PTV News ARY News ARY Ten Sports Ten PTV Home ARY Digital ARY Cartoon Network Geo Entertainment
TOP 15 CHANNELS DURING 2013 Top 15 Local Channels (in terms of Avg. Ratings & Reach)
Average Ratings % Average Reach %
3.0 20% TA: National CnS Viewers TimeSlot: 06:00 - 00:00 2.5 15%
11.36 2.0 11.02 10% 7.67 1.5 8.52 5.36 4.89 4.21 4.07 5% 3.21 Average Reach (%) Reach Average Average Ratings (%) Ratings Average 2.89 3.04 1.0 2.63 2.34 0.82% 4.12 2.09 0.73% 0.65%
0.47% 0% 0.33%
0.5 0.32% 0.27% 0.24% 0.24% 0.17% 0.17% 0.15% 0.14% 0.13% 0.12%
0 -5% ATV KTN Urdu 1 Urdu Hum TV Sindh TV ARY QTV ARY Geo News PTV News ARY News ARY Ten Sports Ten PTV Home ARY Digital ARY Madni Channel Cartoon Network Geo Entertainment
4 TOP RANKER Top 15 Best Performing Programs of 2013 Target Audience: All age 4+ Cable & Satellite National Viewers
Start Duration Rating Rating Share Rank Channel Date Week Day Program Time (min) (%) (000) (%) 1 Hum TV 07.03.2013 Wednesday 19:23 Ek Pagal Si Karki 34 11.05 7,490 36.3 2 ATV 07.02.2013 Tuesday 19:18 Mangoes 37 10.97 7,435 39.7 2 Hum TV 07.03.2013 Wednesday 19:00 Utran 22 10.82 7,332 37.4 4 Geo Entertainment 07.06.2013 Saturday 20:00 Dil Mohallay ki Haweli 59 9.13 6,191 23.7 5 Geo Entertainment 10.15.2013 Tuesday 13:29 Qubool Hai 30 7.39 5,068 46.0 6 ARY Digital 09.24.2013 Tuesday 19:28 Matam 30 7.21 4,806 24.3 7 Geo News 12.10.2013 Tuesday 20:04 Capital Talk 49 6.89 4,867 21.3 8 Geo News 09.07.2013 Saturday 20:04 Aapas Ki Baat 52 6.16 4,510 21.2 9 Geo Entertainment 10.15.2013 Tuesday 12:59 Jalebia 29 6.10 4,188 39.3 10 KTN 03.07.2013 Thursday 19:10 Pahnja Parawa 45 5.81 4,048 20.3 11 Ten Sports 09.05.2013 Thursday 20:37 Straight Drive 18 5.56 4,066 18.8 12 Geo News 11.19.2013 Tuesday 07:59 Geo News 56 5.54 4,186 49.1 13 TV One 09.04.2013 Wednesday 20:00 Tamanna 57 5.52 4,040 16.9 14 Geo Entertainment 01.10.2013 Thursday 21:30 Mil K B Hum Na Miley 30 5.51 3,999 25.6 Ghareeb Abad Ji Azra 15 KTN 11.23.2013 Saturday 16:09 35 5.42 4,091 28.0 Ayen Shammi
Methodology: Period: January 1st - December 31st 2013 Ranking based on number of viewers (1st criteria) and average market share (2nd criteria) Minimum Duration: 15 minutes Children’s Program and PTV Home broadcasts are not included. Top ranker based on best episode (multiple occurrences of the same program are excluded) MONTH-WISE GENRE-WISE VIEWERSHIP REVIEW Target Audience: National, CnS Viewers Function: Average Time Spent per Tune-in Viewer
100 Time Slot: 24H
90 Local Entertainment
Foreign Entertainment
80 Sports
70 News
60 Average Time Spent (in min) Average
50
40 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13
Foreign Entertainment includes Star Plus, Sony, Colour, Set Max, Star Gold, Star World, Zee TV, Zee Smile Local Entertainment includes A+, ARY Digital, ATV, AXN, Dharti TV, Express Ent., Geo Ent., Hum, Indus Vision, PTV Home, TV One, Vibe News includes Aaj, ARY News, Express News, Geo News, PTV News, Indus News, Khyber News, KTN News, Samaa, Sindh News, Waqt News Sports includes Geo Super, PTV Sports, Ten Sports, ESPN, Star Sports, Super Sports
5 GENRE-WISE MARKET SHARE Target Audience: All Viewers Target Audience: All Viewers Target Audience: All Viewers Time Slot: 24 Hours Time Slot: 24 Hours Time Slot: 24 Hours Period: January - December 2013 Period: January - December 2013 Period: January - December 2013
Local Entertainment 55% Local Entertainment 45% Local Entertainment 61%
Foreign Entertainment 12% Foreign Entertainment 17% Foreign Entertainment 10%
News 14% News 15% News 14%
Regional 3.3% Regional 03% Regional 3.4% REGION: RURAL REGION: URBAN
REGION: NATIONAL Children 3.6% Children 03% Children 04%
Sports 1.6% Sports 02% Sports 1.2%
Religious 1.4% Religious 02% Religious 1.1%
Movies 0.8% Movies 02% Movies 0.7%
Music 0.5% Music 01% Music 0.5%
Cooking 0.3% Cooking 0.6% Cooking 0.14%
Education 0.02% Education 0.02% Education 0.02%
Others 6.8% Others 11% Others 4.4%
Local Entertainment 40% Local Entertainment 31% Local Entertainment 54%
Foreign Entertainment 18% Foreign Entertainment 18% Foreign Entertainment 14%
News 19% News 17% News 10%
Regional 0.3% Regional 3.5% Regional 5.5% REGION: METROS Children 04% Children 1.8% Children 2.8%
Sports 03% REGION: LARGE CITIES Sports 3.5% Sports 1.8%
Religious 02% Religious 2.3% Religious 02%
Movies 01% Movies 1.5% Movies 1.1% REGION: SMALL CITIES & TOWNS Music 01% Music 0.7% Music 0.5%
Cooking 01% Cooking 0.6% Cooking 0.26%
Education 0.03% Education 0.04% Education 0.005%
Others 11% Others 19% Others 8.36%
6 LOCAL CHANNELS SHARE (%) PTV News 54.7% Geo News 22.4% Time Slot: 24 Hours ARY News 5.3% Period: January - December 2013 Express News 3.6%
Samaa TV 3.3%
22.4% AAJ News 2.5% 54.7% CATEGORY: LOCAL NEWS LOCAL CATEGORY: KTN News 1.4%
Metro One 1.1% 5.3%
0.1% Dunya News 0.8%
Indus News 0.7%
Sindh News 0.6%
3.6% Din News 0.5%
Geo Tez 0.4%
0.2% Dawn News 0.4%
Dhoom TV 0.3%
Business Plus 0.3%
Channel 5 0.2% 3.3%
CNBC Pakistan 0.2% 0.3% Waqt TV 0.1%
Royal News 0.1%
City 42 0.1%
2.5% Capital TV 0.1% 0.4% Khyber News 0.1%
News One 0.1% 1.4% VSH News 0.1%
0.6% AJK V 0.1% 1.1% PTV World (English) 0.1%
AAB Tak 0.1%
PTV Home 76.8% ARY Music 48.5% Ten Sports 52.2%
ATV 7.7% 8XM 20.2% PTV Sports 32.9%
Geo Entertainment 4.2% Jalwa 12.8% Geo Super 14.9%
ARY Digital 3.0% Oxygene 8.5%
Hum TV 2.4% K2 3.5%
Urdu 1 2.1% Channel G 3.2% LOCAL MUSIC CHANNELS LOCAL A Plus 1.0% Play TV 3.2% CHANNELS SPORTS LOCAL
PTV National 0.7%
LOCAL ENTERTAINMENT CHANNELS ENTERTAINMENT LOCAL TV One 0.6%
Geo Kahani 0.5%
Express Entertainment 0.4%
Indus Vision 0.4%
PTV Global 0.1%
Kohe Noor 0.1%
Light Asia 0.1%
Vibe TV 0.1% 7 LOCAL CHANNELS SHARE (%) Target Audience: All National Viewers Period: January - December 2013 Time Slot: 24 Hours Based on Average Ratings
ARY QTV 46.8% HBO 37.0% KTN 47.6%
Madni Channel 44.5% Film World 35.1% Sindh TV 18.4%
Haq TV 8.7% Filmazia 20.3% Kashish TV 8.7%
Silver Screen 3.8% Mehran TV 6.4%
Filmax 2.2% Waseb 3.6%
Star Lite 1.5% Apna Channel 3.2% LOCAL MOVIE CHANNELS MOVIE LOCAL AVT Khyber 2.8% LOCAL REGIONAL CHANNELS LOCAL LOCAL RELIGIOUS CHANNELS LOCAL PTV Bolan 2.6%
Awaz 0.9%
Dharti TV 0.5%
Kook 0.4%
Arooj 0.3%
Raavi 0.2%
Rohi TV 0.2% AVERAGE TIME SPENT (2012 VS 2013) Punjab TV 0.1% Sabzbaat 0.1% Target Audience: All National Viewers Time Slot: 24 Hours 148
146
144
142
140
138 (in minutes) 136
134
2012 132 138.0 141.0 140.6 142.3 141.5 142.3 138.4 135.4 145.4 139.8 146.3 140.2 141.7 141.9 138.6 142.7 139.5 140.7 137.7 142.0 140.8 140.2 145.5 143.4 2013 130 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Target Audience: All Cable & Satellite Viewers Time Slot: 24 Hours
138
136
134
132
130 (in minutes)
128
2012 126 133.3 130.1 136.3 132.1 136.1 133.8 131.1 127.9 134.0 130.5 136.8 130.8 134.9 136.3 126.6 130.9 130.0 133.5 1 24.9 132.2 126.7 134.4 134.5 133.3 2013 124 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 8 DAILY AVERAGE TIME SPENT PER VIEWER Geographical Segment-wise Target Audience: All Viewers
165
160
155 Rural 150 Large Cities 145
140
(in minutes) 135 Urban
130 Metros
125 Small Cities & Towns 120
115 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13
DAILY AVERAGE TIME SPENT PER VIEWER Geographical Segment-wise Target Audience: All Viewers
180
170 Islamabad
160
150
140 (in minutes) 130 Karachi
120
110 Lahore
100 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13
AVERAGE TIME SPENT (2012 VS 2013) Target Audience: Non CnS Viewers
Time Slot: 24 Hours 2012 2013
160
158
156
154
152
150 (in minutes)
148
146
144
142 143 155.9 144.9 153.4 147.6 153.3 146.9 144.8 158.6 151.7 157.5 151.6 150.5 148.1 154.8 155.6 153.1 149.5 154.3 153.3 159.0 147.7 159.0 156.4
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
9 10 HOURLY RATINGS (2012 VS 2013) Target Audience: National CnS Viewers
32
28
24
20
16
12
Average Ratings (%) Ratings Average 08
04
00 06:00 - 06:59 07:00 - 07:59 08:00 - 08:59 09:00 - 09:59 10:00 - 10:59 11:00 - 11:59 12:00 - 12:59 13:00 - 13:59 14:00 - 14:59 15:00 - 15:59 16:00 - 16:59 17:00 - 17:59 18:00 - 18:59 19:00 - 19:59 20:00 - 20:59 21:00 - 21:59 22:00 - 22:59 23:00 - 23:59 00:00 - 00:59 01:00 - 01:59 02:00 - 02:59 03:00 - 03:59 04:00 - 04:59 05:00 - 05:59
Time Slots
HOURLY RATINGS (2012 VS 2013) Target Audience: All National Viewers
40
35
30
25
20
15
Average Ratings (%) Ratings Average 10
5
0 06:00 - 06:59 07:00 - 07:59 08:00 - 08:59 09:00 - 09:59 10:00 - 10:59 11:00 - 11:59 12:00 - 12:59 13:00 - 13:59 14:00 - 14:59 15:00 - 15:59 16:00 - 16:59 17:00 - 17:59 18:00 - 18:59 19:00 - 19:59 20:00 - 20:59 21:00 - 21:59 22:00 - 22:59 23:00 - 23:59 00:00 - 00:59 01:00 - 01:59 02:00 - 02:59 03:00 - 03:59 04:00 - 04:59 05:00 - 05:59
Time Slots
TIMESLOT-WISE SHARE: VIEWERSHIP VS CAT Target Audience: National CnS Viewers
7% 6% 11% 11% 18% 33% 12% 1 (Share %) (Share TV Ratings
2 15% 29% 09% 07% 16% 11% 11% (Share %) Time (Share Commercial Air Commercial
Early Morning Morning Afternoon Evening Early Prime Time Prime Time Late Prime Time Late Night 06:00 - 07:59 08:00 - 11:59 12:00 - 16:59 17:00 - 18:29 18:30 - 19:29 19:30 - 21:59 22:00 - 23:59 00:00 - 05:59
11 TOP 15 BRANDS OF 2013 (MEDIA: TV) In terms of Air Time
3.5
3.0
2.5
2.0
1.5
1.0
0.5 3.03% 2.94% 2.03% 1.88% 1.50% 1.48% 1.45% 1.12% 0.84% 0.83% 0.82% 0.78% 0.73% 0.66% 0.66% 0.0 7UP Pepsi Sprite uFone Telenor Lux Soap Surf Excel Coca Cola Tang Juices Tang Bahria Town Mountain Dew Safeguard Total 10 Total Safeguard Ariel Washing Powder Ariel Washing Pantene Pro V Shampoo Pro Pantene Head & Shoulders Shampoo TOP 15 ADVERTISERS OF 2013 (MEDIA: TV) In terms of Air Time
20
15
10
5 1.4% 1.4% 15.0% 7.9% 5.2% 5.1% 3.7% 3.5% 3.1% 3.0% 2.2% 2.1% 2.0% 1.9% 1.7% 0 PTCL Pepsico Mobilink Q Mobile Coca Cola Engro Foods Engro China Mobile P&G Pakistan Warid Telecom Warid Nestle Pakistan Telenor Pakistan Telenor Unilever Pakistan Unilever Reckitt Benckiser Reckitt Colgate Palmolive Samsung Electronics
TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%)
Region: National Target Audience: All Viewers All Terrestrial (Combined) Cable & Satellite (Combined)
84 84 89 81 74 70 68 65 67 70 66 60 56 54
16 16 11 19 26 30 32 35 33 30 34 40 44 46
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
12 TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%)
Region: Urban Target Audience: All Viewers All Terrestrial (Combined) Cable & Satellite (Combined)
77 74 81 67 54 49 47 39 42 44 41 38 33 33
23 26 19 33 46 51 53 61 58 56 59 62 67 67
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%)
Region: Rural Target Audience: All Viewers All Terrestrial (Combined) Cable & Satellite (Combined)
95 94 97 96 92 91 88 86 86 86 80 72 69 66
5 6 3 4 8 9 12 14 14 14 20 28 31 34
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%)
Region: Metros Target Audience: All Viewers All Terrestrial (Combined) Cable & Satellite (Combined)
72 68 80 65 52 42 40 29 28 29 25 25 22 23
28 32 20 35 48 58 60 71 72 71 75 75 78 77
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
13 TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%)
Region: Large Cities Target Audience: All Viewers All Terrestrial (Combined) Cable & Satellite (Combined)
81 80 82 73 56 47 46 46 49 43 33 29 22 23
19 20 18 27 44 53 54 54 51 57 67 71 78 77
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%)
Region: Small Cities & Towns Target Audience: All Viewers All Terrestrial (Combined) Cable & Satellite (Combined)
81 77 81 67 56 55 53 43 50 56 54 50 46 44
19 23 19 33 44 45 47 57 50 44 46 50 54 56
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
AVERAGE TIME SPENT PER VIEWER
Region: National Target Audience: All Viewers Year 2013 Day Wise Comparison
155 Saturday
150 Sunday
145 Tuesday
(in minutes) 140 Monday
Wednesday 135 Thursday
130 Friday
125 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13
14 MEN -VS- WOMEN (AVERAGE TIME SPEND PER VIEWER) Year 2013 Target Audience: All National Viewers
Men Women
155
150
145
(in minutes) 140
135
130
Monday Tuesday Wednesday Thursday Friday Saturday Sunday Week
DAILY VIEWING TIME PER INDIVIDUAL - 2012 VS 2013 Data Source: Gallup Pakistan Target Audience: All National Viewers
Total Individuals Male Female
2013 2:10:00 2:07:00 2:14:00
2012 2:09:00 2:07:00 2:12:00
15 EFFECT ON RATINGS
ON OTHER NEWS CHANNELS DUE TO BAN ON
The ratings are of the period when Geo was un-officially taken of Cable Channels or its number sequence was changed. At the GEO NEWS time of compilation of the report, new data was not available.
13
12
11
10
09
08
07
06 04
05 Geo News 4.5
ARY News 04
3.5 Express News Average Reach % Reach Average
03 Samaa TV
2.5
AAJ News 2.0
1.5 Dunya News
Jaag 01 Dawn News
Din News 0.5 News One
Waqt TV 0
Mar 16 - 22 Mar 23 - 29 Mar 30 - Apr 05 Apr 06 - 12 Apr 13 - 19 Apr 20 - 26 Apr 27 - May 03 May 04 - 10 May 11 - 17 May 18 - 24
VIEWERSHIP PATTERN Period: Mar 16 - May 24, 2014 Target Audience: All National Cable & Satellite Viewers Function: Average Reach %
GEO NEWS
12%
11%
10%
9%
8%
7%
6%
5%
4% Mar 16 - 22 Mar 23 - 29 Mar 30 - Apr 05 Apr 06 - 12 Apr 13 - 19 Apr 20 - 26 Apr 27 - May 03 May 04 - 10 May 11 - 17 May 18 - 24 16 YEARLY CUMULATIVE REACH - 2013 Target Audience: All age 4+ National Viewers Period: Jan 01 - Dec 31, 2013
Monthly Monthly Yearly Yearly Average Average Channel Name Cumulative Channel Name Cumulative Cumulative Cumulative Reach (%) Reach (%) Reach% Reach% TOTAL 99.947 99.728 HBO 27.400 8.678 A Plus 15.577 6.696 Hum TV 36.629 14.728 AAJ News 31.291 10.745 Indus News 16.850 4.321 Al Jazeera English 12.163 3.316 Indus Vision 20.935 6.004 Apna Channel 12.940 3.122 Jalwa 8.894 1.858 ARY Digital 40.033 19.019 Kashish TV 9.571 5.239 ARY Musik 22.110 7.513 Khyber News 2.497 0.348 ARY News 35.426 13.187 Kook 5.432 1.056 ARY Qtv 31.482 10.831 KTN 30.951 14.059 ARY Zauq 10.591 2.346 KTN News 8.623 2.962 ATV 48.040 25.872 M TV 18.105 5.026 AVT Khyber 9.735 2.068 Masala TV 14.084 4.282 AXN 20.253 5.191 News One 4.193 0.514 BBC World 25.131 5.120 Nickelodeon 14.260 2.220 Business Plus 8.871 1.975 Oxygene 12.873 1.925 Capital TV 3.661 0.521 PLAY TV 5.023 1.036 Cartoon Network 34.670 14.637 PTV Home 81.898 65.115 Channel 5 5.757 1.638 PTV National 21.476 6.679 Channel G 4.154 1.027 PTV News 52.980 33.372 City 42 2.561 0.519 PTV Sports 33.841 10.744 CNN 20.440 5.267 Punjab TV 5.917 0.794 Dawn News 10.112 2.326 Rohi TV 5.763 1.101 DHARTI TV 6.868 1.615 Samaa TV 19.361 7.263 Din News 11.948 3.240 Silver Screen 12.358 1.352 Dunya News 12.046 3.315 Sindh News 7.827 2.960 Express Entertainment 18.934 5.580 Sindh TV 31.515 11.040 Express News 25.058 10.158 Sony 47.234 24.868 Fashion TV 4.756 0.832 Star Plus 51.390 30.829 Filmazia 17.800 4.447 Ten Sports 32.402 13.334 GEO Entertainment 42.385 22.892 TV One 25.644 7.913 GEO Kahani 17.184 3.186 Urdu 1 25.342 12.042 GEO News 58.741 30.513 Vibe TV 2.872 0.753 GEO Super 17.433 5.001 Waqt TV 4.245 1.156 GEO Tez 11.925 2.066 Waseb 7.476 3.376 Haq TV 10.850 4.147 AAG TV (Discontinued) 4.783 0.703
OTHER 63.102 45.937
17 Media and Television Audience Measurement Cyberletter Produced by: Gallup Pakistan Jointly with Gilani Research Foundation
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