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MANUAL USE of TRADEMARKS and IMAGES São Paulo Turismo

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MANUAL USE of TRADEMARKS and IMAGES São Paulo Turismo MANUAL USE OF TRADEMARKS AND IMAGES São Paulo Turismo S/A Protect the environment! Make the 3 “Rs” a part of your life: Reduce, Reuse, Recycle! 1 Produced and revised in April 2006. These norms are to inform you in antecedence of certain questions that São Paulo Turismo S/A takes in consideration when examining all promotion, marketing and propaganda material. These norms may suffer alterations by São Paulo Turismo S/A, at will. All the materials, regardless of their purpose, must be submitted to the written approval of São Paulo Turismo S/A before being used. Such approval can be denied by São Paulo Turismo S/A, at will, even when the materials submitted are in appliance with the presented norms. The mentioning of establishments in this manual is merely illustrative. São Paulo Turismo S/A produced the manual with the aim to promote the city of São Paulo in an independent way and without any bond with the mentioned establishments Visit www cityofsaopaulo com 2 Produced and revised in April 2006. These norms are to inform you in antecedence of certain questions that São Paulo Turismo S/A takes in consideration when examining all promotion, marketing and propaganda material. These norms may suffer alterations by São Paulo Turismo S/A, at will. All the materials, regardless of their purpose, must be submitted to the written approval of São Paulo Turismo S/A before being used. Such approval can be denied by São Paulo Turismo S/A, at will, even when the materials submitted are in appliance with the presented norms. The mentioning of establishments in this manual is merely illustrative. São Paulo Turismo S/A produced the manual with the aim to promote the city of São Paulo in an independent way and without any bond with the mentioned establishments Visit www cityofsaopaulo com Dear Travel Professional, You are our greatest partner in divulging the city of São Paulo. Having acknowledged that, São Paulo Turismo S/A, the official tourism organization of the capital of São Paulo, created a manual to assist you in developing your marketing collateral/advertising materials. An easy and quick way, where you will find all the material that you need to promote the city of São Paulo as a destination. This manual contains rules for the correct use of São Paulo Turismo S/A trademark and all the materials provided by it. The manual includes: • Steps for Marketing Collateral/ Advertising Material Approval • Marketing Collateral/ Advertising Material Guidelines • Trademark and Nomenclature Usage Examples • Text Suggestions - How to sell the city of São Paulo as a destination • Layout Examples • Digital Library - Photos of the city of São Paulo By utilizing this manual and the tools that it provides, you effectively contribute to build and maintain the strength of the city of São Paulo in the tourism market. And, as you already know, only a strong brand is capable of guarantying good sales for your company. We thank your interest and collaboration. We wish you success in promoting the city of São Paulo as a quality tourist destination. Sincerely, Promotional Team of São Paulo Turismo S/A Av. Olavo Fontoura, 1209 – Parque Anhembi – São Paulo – SP - Brazil CEP: 02012-021 – Tel.: (55 11) 6226-0400 E-mail: [email protected] Visit: www.cityofsaopaulo.com ; www.anhembi.com.br ; www.autodromointerlagos.com 3 Produced and revised in April 2006. These norms are to inform you in antecedence of certain questions that São Paulo Turismo S/A takes in consideration when examining all promotion, marketing and propaganda material. These norms may suffer alterations by São Paulo Turismo S/A, at will. All the materials, regardless of their purpose, must be submitted to the written approval of São Paulo Turismo S/A before being used. Such approval can be denied by São Paulo Turismo S/A, at will, even when the materials submitted are in appliance with the presented norms. The mentioning of establishments in this manual is merely illustrative. São Paulo Turismo S/A produced the manual with the aim to promote the city of São Paulo in an independent way and without any bond with the mentioned establishments Visit www cityofsaopaulo com STEPS FOR MARKETING COLLATERAL/ADVERTISING MATERIAL APPROVAL All collateral and advertising materials that bear the São Paulo Turismo S/A trademark must be reviewed and approved in writing by the Promotional Department of São Paulo Turismo S/A prior to printing and distribution. Any advertising and production costs incurred in connection with the advertisement or promotion of São Paulo Destination are the responsibility of the wholesaler unless the wholesaler has an written contract with São Paulo Turismo S/A. 1st Step a) Decide which creative elements you would like to include in your marketing collateral/advertising material b) Choose from texts and photography in this manual. In case you need any specific image or information, please request it through this e-mail: [email protected] ¬ You may only use photography provided in our virtual library or provided by São Paulo Turismo S/A Promotional Department. ¬ The same rule applies to other contents: contents from sources other than the Promotional Department of São Paulo Turismo S/A may not be used. ¬ Artwork or copy cannot run across photographs of the city of São Paulo ¬ Photographs cannot overlap or be altered in any way ¬ The following copyright notice must be printed under each photograph, logos, texts or city maps provided by São Paulo Turismo S/A. © São Paulo Turismo S/A ¬ Any texts or photography that refer to São Paulo destination must use trademarks and nomenclature according to the rules in this manual ¬ If the trademark includes a registry symbol, it must be included on the first and in the last trademark reference in each page. The symbol does not need to be repeated in other references to the trademark in the same page. 2nd Step Submit all marketing collateral/advertising layouts to São Paulo Turismo S/A Promotional Department, before the date of intended publication or distribution. This can be done by e-mail [email protected], fax (55 11) 6226 0616, or mail: São Paulo Turismo S/A, a/c Departamento de Promoção, Av. Olavo Fontoura, 1209, Parque Anhembi, São Paulo-SP, CEP 02012-021 – Brazil. More information may be obtained at telephone (55 11) 6226-0534 or in the web site: www.cityofsaopaulo.com ¬ In spite of the fact that we provide photography, there is no automatic permission to use it. Authorization must be previously requested. ¬ Marketing collateral/advertising material may NOT be used unless you obtain prior written approval from São Paulo Turismo S/A Promotional Department 4 Produced and revised in April 2006. These norms are to inform you in antecedence of certain questions that São Paulo Turismo S/A takes in consideration when examining all promotion, marketing and propaganda material. These norms may suffer alterations by São Paulo Turismo S/A, at will. All the materials, regardless of their purpose, must be submitted to the written approval of São Paulo Turismo S/A before being used. Such approval can be denied by São Paulo Turismo S/A, at will, even when the materials submitted are in appliance with the presented norms. The mentioning of establishments in this manual is merely illustrative. São Paulo Turismo S/A produced the manual with the aim to promote the city of São Paulo in an independent way and without any bond with the mentioned establishments Visit www cityofsaopaulo com 3rd Step Your request will be answered by e-mail. ¬ Any submitted materials not approved must be resubmitted with revisions for final written approval prior to publication or distribution ¬ Printing of materials may begin immediately upon receipt of written approval from São Paulo Turismo S/A Promotional Department. ¬ Please be so kind to send us at least 2 (two) copies of finished printed material for our records. ¬ Approvals are valid for 1 (one) year. Marketing collateral/advertising materials may be distributed as many times as necessary, as long as they are not modified. MARKETING COLLATERAL/ADVERTISING MATERIAL GUIDELINES YES, it is allowed to do in all marketing collateral/ advertising material: ¬ Clearly indicate that the trip or tour is being promoted by your company. It is your company’s product, rather than São Paulo Turismo S/A, therefore, identify that the material was developed by your company. ¬ Include the copyright notice every time the logos, photographs and maps of SÃO PAULO TURISMO S/A, PARQUE ANHEMBI, COMTUR and SÃO PAULO CITY HALL are used. COLLATERAL COVER (brochures) ¬ Use photos of the city of São Paulo alone, in a series, or in a montage where the photo of the city of São Paulo is equal to, but not greater than, the size of other photos. COLLATERAL INTERIOR (brochures) AND PRINT MEDIA ¬ Use texts suggestions from this manual when necessary. ¬ Photographs, logos and trademarks offered by SÃO PAULO TURISMO S/A must only appear on pages that promote the city of São Paulo as a destination. ¬ Use logos of SÃO PAULO TURISMO S/A, PARQUE ANHEMBI, COMTUR and SÃO PAULO CITY HALL alone or in a montage where these logos are equal to, but not greater than, the size of other logos, and not in close proximity to the others. ¬ Refer to SÃO PAULO TURISMO S/A, PARQUE ANHEMBI, COMTUR and SÃO PAULO CITY HALL on titles and subtitles, on pages or brochures dedicated to the city of São Paulo, in the form of logos. ¬ When creating your company’s advertisement, place the city of São Paulo in its own separate section and make it equal to or larger than other destinations.
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