Motor Racing, Tobacco Company Sponsorship, Barcodes and Alibi Marketing Bruce Grant-Braham,1 John Britton2
Research paper Tob Control: first published as 10.1136/tc.2011.043448 on 5 August 2011. Downloaded from Motor racing, tobacco company sponsorship, barcodes and alibi marketing Bruce Grant-Braham,1 John Britton2 1Motor Sport Research Group, ABSTRACT Over recent decades, an increasing number of School of Tourism, Background Sponsorship of Formula One (F1) motor national governments have acted to prevent this Bournemouth University, Poole, racing, which has been used as an indirect medium of method of tobacco promotion by prohibiting the Dorset, UK 2UK Centre for Tobacco Control tobacco advertising for several decades, was prohibited display of tobacco advertising in motor racing and Studies, Division of by the 2005 European Union Tobacco Advertising other sports, and in July 2005 tobacco sponsorship Epidemiology and Public Health, Directive. Most F1 tobacco sponsorship of motor racing of cross-border events or activities was explicitly University of Nottingham, in the EU has since ceased, with the exception of the prohibited across all EU member states by the EU Nottingham, UK Scuderia Ferrari team, which continues to be funded Tobacco Advertising Directive.7 Most tobacco Correspondence to by Philip Morris. In 2007, the Marlboro logo on sponsorship of F1, at least in Europe, then came to Dr Bruce Grant-Braham Motor Ferrari cars and other race regalia was replaced by an an end, with the exception of Marlboro sponsor- Sport Research Group, School of evolving ‘barcode’ design, which Ferrari later claimed ship of the Scuderia Ferrari F1 team by Philip Tourism, Bournemouth was part of the livery of the car, and not a Marlboro Morris, which has continued to date.
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