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MACOMB COMMUNITY COLLEGE | ADMINISTRATION

MARKETING: CERTIFICATE WHY EARN A CERTIFICATE IN ADVERTISING? If you are a Marketing student, advertising is likely to play a commanding role in your career. But with more companies looking for employees who are multi-dimensional, it may not be enough to only know the marketing strategies behind the creative. Marketers possessing the technical skills that allow them to execute communications from concept to delivery are in high demand, and this Advertising Certificate will help set you apart in the job . If you are a and Communications Arts (MACA) student, you have probably already decided you want to work in advertising. But producing brilliant creative may not be enough. Companies employees who can see the big picture. And in advertising that means a working knowledge of marketing strategies and consumer behavior so what you create is better framed to reach the . This advertising certificate will show you how to do that.

THE COURSEWORK In Macomb’s Advertising Certificate Program, you will take the following courses: n Advertising & Promotions n Business Communications n Consumer Behavior n Design 1–3 n Digital Illustration or Introduction to Photoshop n Digital Layout: Adobe n Principles of Marketing OUTLOOK The median salaries in this field for positions that can be acquired with an associate degree are $40,290 for account representative and marketing consultant, with 0.9 percent growth expected through 2024; and $40,280 for advertising associate or graphic artist, with no growth expected through 2024. The median salaries in this field for positions that can be acquired with a bachelor’s degree are $59,930 for communications specialist or analyst, with 21.6 percent growth expected through 2024; $115,920 for manager, marketing coordinator or marketing manager, with 12.8 percent growth expected through 2024; and $121,410 for director or sales manager, with 7.7 percent growth expected through 2024.

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MARKETING

Marketing is figuring out what your really want. It’s turning a concept into a deliverable product or . It’s selecting a name, designing a package, developing an ad or a sales presentation. It’s evaluating positions and transportation options to keep costs in check. And, finally, it’s setting the to make a profit. This sounds like common sense, right? Yet statistics show that 61% of new fail to make a profit. In many cases a marketing professional could have turned those into successes!

WHY STUDY MARKETING? Whether you have people skills, analytical skills or creative skills, you will find marketing has career opportunities for you. There is a tremendous demand for people who understand customers, competition, and current happenings in the business world. These people are the ones who will design a workable, profitable blend of , , and product strategy that is critical to the success of a business.

THE PROGRAM The Marketing program at Macomb starts with building-block business classes, because the best marketing professionals are those who can speak the language of all areas of a business. These courses include Accounting, Management, Business Communications, Economics and . With the building blocks in place, you will take a core of Marketing classes: Principles of Marketing, Consumer Behavior and Marketing Strategies. You will also choose elective courses based on your area of interest. These courses include Advertising and Promotion Management, Professional Selling, E-Marketing, Retailing, Marketing, Sports and Marketing and Service. When you’ve completed this program, you’ll have developed a comprehensive portfolio to help you obtain and excel in a marketing career. For your convenience, most courses in the Marketing program are offered online.

FOR MORE INFORMATION Call 866.622.6621, visit www.macomb.edu or contact the program advisors: Professors Monique Doll [email protected] or Joe Rice [email protected].

Rev 4/17 1471-17