DOCSLIB.ORG

Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses Asia R

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses Asia R Walden University ScholarWorks Walden Dissertations and Doctoral Studies Walden Dissertations and Doctoral Studies Collection 2018 Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses Asia R. Lockett Walden University Follow this and additional works at: https://scholarworks.waldenu.edu/dissertations Part of the Business Administration, Management, and Operations Commons, and the Management Sciences and Quantitative Methods Commons This Dissertation is brought to you for free and open access by the Walden Dissertations and Doctoral Studies Collection at ScholarWorks. It has been accepted for inclusion in Walden Dissertations and Doctoral Studies by an authorized administrator of ScholarWorks. For more information, please contact [email protected]. Walden University College of Management and Technology This is to certify that the doctoral study by Asia Lockett has been found to be complete and satisfactory in all respects, and that any and all revisions required by the review committee have been made. Review Committee Dr. Robert Miller, Committee Chairperson, Doctor of Business Administration Faculty Dr. Denise Land, Committee Member, Doctor of Business Administration Faculty Dr. Matthew Knight, University Reviewer, Doctor of Business Administration Faculty Chief Academic Officer Eric Riedel, Ph.D. Walden University 2018 Abstract Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses by Asia Lockett MBA, Ashford University, 2013 BS, California State University Dominguez Hills, 2002 Doctoral Study Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration Walden University October 2018 Abstract Small retail business leaders use online marketing to connect with consumers and the community. The purpose of this qualitative multiple case study was to explore the strategies some small retail business leaders use to implement online marketing to increase sales. Data were collected from 4 small retail business owners who successfully used strategies to implement online marketing in California. The conceptual framework for this study was Rogers’s diffusion of innovation theory. Data collection techniques and sources were semistructured, face-to-face interviews, and review of public business documents, company websites, social media websites, and analytical tools. A thematic analysis of the data yielded 4 themes: social media platforms and strategies, online marketing strategies and challenges, online content strategies, and follow-up strategies. Business leaders of small retail organizations who want to increase revenue, remain competitive, overcome challenges associated with online marketing, and increase communication by implementing new technology might elect to align with the strategies identified in this study. The implications for positive social change include the opportunity for small retail business leaders to increase revenue while providing more job opportunities to benefit employees, employees’ families, and the community. Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses by Asia Lockett MBA, Ashford University, 2013 BS, California State University Dominguez Hills, 2002 Doctoral Study Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration Walden University October 2018 Dedication I would like to dedicate my study to my family, especially to my father, Richard. My father was there for me in every aspect of my journey by encouraging, motivating, and inspiring me to achieve the highest academic degree. I also dedicate my study to my children, Stephanie, Sean, and Summer, as they understood the time I spent researching and focusing on my doctoral study was a requirement, not an option. Acknowledgments I thank God, who is the head of my life. Through Christ, all things are possible. I understand without prayer and the Lord by my side, I would not have completed this journey. I acknowledge my mother, Robyn; my grandmother, Alma; my husband, Steven; and my sister, Amber Elizabeth, who always reminded me God has control, and if this were easy, everyone would have a doctoral degree. I further acknowledge my Uncle Keith, Aunt Cathy, Uncle Gerald, and Aunt Cheryl (may her soul rest in peace) as their feedback, guidance, and support abetted in my progress. Acknowledgment also goes to my close friends, Tamara, LaMeikka, Ebony, and Bonny, who continuously inquired about my progress, read my study, provided feedback, and understood my lack of time for social activities over the past 3.5 years. My final acknowledgment is to the participants of this study, colleagues, classmates, Dr. Miller, and Dr. Land who provided constructive criticism, feedback, and numerous reviews of my study until final approval was obtained. I thank and appreciate all! Table of Contents List of Tables ................................................................................................................. iv List of Figures ................................................................................................................. v Section 1: Foundation of the Study .................................................................................. 1 Background of the Problem ....................................................................................... 1 Problem Statement .................................................................................................... 2 Purpose Statement ..................................................................................................... 3 Nature of the Study ................................................................................................... 3 Research Question ..................................................................................................... 5 Interview Questions ................................................................................................... 5 Conceptual Framework ............................................................................................. 6 Operational Definitions ............................................................................................. 7 Assumptions, Limitations, and Delimitations ............................................................. 8 Assumptions ........................................................................................................ 8 Limitations .......................................................................................................... 8 Delimitations ....................................................................................................... 9 Significance of the Study ........................................................................................... 9 Contribution to Business Practice ........................................................................ 9 Implications for Social Change .......................................................................... 10 A Review of the Professional and Academic Literature ........................................... 10 Diffusion of Innovation ..................................................................................... 12 Social Media as a Tool in Business .................................................................... 18 i Social Media Marketing Strategies .................................................................... 24 Social Media Advancement Strategies in Business ............................................ 30 Transition ................................................................................................................ 35 Section 2: The Project ................................................................................................... 38 Purpose Statement ................................................................................................... 38 Role of the Researcher............................................................................................. 38 Participants.............................................................................................................. 40 Research Method and Design .................................................................................. 41 Research Method ............................................................................................... 41 Research Design ................................................................................................ 43 Population and Sampling ......................................................................................... 46 Ethical Research ...................................................................................................... 48 Data Collection Instruments .................................................................................... 50 Data Collection Techniques ..................................................................................... 53 Data Organization Techniques ................................................................................. 55 Data Analysis .......................................................................................................... 56 Reliability and Validity ........................................................................................... 58 Reliability .......................................................................................................... 58 Validity ............................................................................................................
Load more

Recommended publications
  • A Brief Primer on the Economics of Targeted Advertising
    ECONOMIC ISSUES A Brief Primer on the Economics of Targeted Advertising by Yan Lau Bureau of Economics Federal Trade Commission January 2020 Federal Trade Commission Joseph J. Simons Chairman Noah Joshua Phillips Commissioner Rohit Chopra Commissioner Rebecca Kelly Slaughter Commissioner Christine S. Wilson Commissioner Bureau of Economics Andrew Sweeting Director Andrew E. Stivers Deputy Director for Consumer Protection Alison Oldale Deputy Director for Antitrust Michael G. Vita Deputy Director for Research and Management Janis K. Pappalardo Assistant Director for Consumer Protection David R. Schmidt Assistant Director, Oÿce of Applied Research and Outreach Louis Silva, Jr. Assistant Director for Antitrust Aileen J. Thompson Assistant Director for Antitrust Yan Lau is an economist in the Division of Consumer Protection of the Bureau of Economics at the Federal Trade Commission. The views expressed are those of the author and do not necessarily refect those of the Federal Trade Commission or any individual Commissioner. ii Acknowledgments I would like to thank AndrewStivers and Jan Pappalardo for invaluable feedback on numerous revisions of the text, and the BE economists who contributed their thoughts and citations to this paper. iii Table of Contents 1 Introduction 1 2 Search Costs and Match Quality 5 3 Marketing Costs and Ad Volume 6 4 Price Discrimination in Uncompetitive Settings 7 5 Market Segmentation in Competitive Setting 9 6 Consumer Concerns about Data Use 9 7 Conclusion 11 References 13 Appendix 16 iv 1 Introduction The internet has grown to touch a large part of our economic and social lives. This growth has transformed it into an important medium for marketers to serve advertising.
    [Show full text]
  • Pricing for $Oftware by Daniel Shefer
    Pricing for $oftware By Daniel Shefer Pricing has far-reaching effects beyond Product the cost of the product. Pricing is just as much a positioning statement as a definition of the cost to buy. Price defines the entry threshold: who your buyers are and their sensitivities, which Managers competitors you will encounter, who you will be negotiating with and what the customers’ expectations are. Good pricing will remove the price issue from Pricing software products • Estimating the potential being an obstacle to a sale. Pricing market for a product is is also used as a weapon to fight the When it comes to pricing possible, but estimating competition as well as gray markets. demand is problematic. software, Economics 101 Pricing is also unique from other Most customers tend to be marketing decisions for several reasons: does not apply enthusiastic when seeing a • Price is the only marketing element When pricing software, the new product, but their input is not that produces revenue; all other “Economics 101” you learned a good indicator for real demand. in college is irrelevant. There marketing decisions produce costs. • For enterprise software, sales are many reasons for this: • Pricing is the most flexible marketing numbers are too small for a decision. • Supply and demand curves statistically significant study. are based on the assumption By the time a company has sold • Pricing reflects a product’s strengths that the marginal cost for enough licenses, it has advanced and weaknesses; it implies value as manufacturing additional to a newer version or the market well as positioning. products is non zero and that has changed, or both.
    [Show full text]
  • 2.4 Pricing Methods
    PowerPoint Guide The news icon is hyperlinked The film icon is The discuss The writing to a related hyperlinked to icon indicates icon indicates a article or a related clip. suggested written activity website. Simply click to points to or question Simply click to access discuss time access 2. Marketing 2.4 The marketing mix Pricing methods Price is…. • The money charged for a good or service • Everything that a customer has to give up in order to acquire a good or service • Usually expressed in terms of £’s Why is price important? • One of the most important decisions a business has to make • Pricing decisions directly affect revenue • Must be consistent with other elements of the marketing mix, as it will directly affect the consumer’s perception of a good or service • Making the wrong decision about pricing could have a serious effect on sales and cash flow Main factors that influence pricing Market Marketing Share Objectives Product Life Cycle Positioning Pricing Costs Competitors Decisions Take the challenge Type of pricing methods Promotional Penetration Cost-plus Competitor Skimming Price skimming – new product • Price skimming involves setting a high price before other competitors come into the market. • Often used for the launch of a new product which faces little or no competition, usually due to the product possessing some new, advanced technological features. • Such products are often bought by customers who are prepared to pay a higher price to have the latest or best product in the market. Business example - Apple This is the pricing strategy used by Apple when it launches new products onto the market.
    [Show full text]
  • Theresa Martens Product Marketing Strategist & Branding Expert
    Trued Brands 716-480-1834 [email protected] Theresa Martens Product Marketing Strategist & Branding Expert - Highly strategic thinker who applies mastery of strategic brand/product marketing to new opportunities. Proven strategic messaging that drives awareness, engagement and leads throughout the go-to-market chain. Experience PRODUCT MARKETING DIRECTOR, AUDIO & ENTERTAINMENT, BROOKSTONE, INC 6/17 – current. Own P&L and direct product roadmap for 2 pillars of business selling through 4 go-to-market channels. Transforming 2 businesses via comprehensive situational analysis resulting in new category/product strategies. Manage and direct the mix of owned brand product to vendor provided, and own all product development under the Brookstone brand. BRANDING CONSULTANT, TRUED BRANDS, 2015-PRESENT B2B and B2C Branding & MarComm partner directing companies to true up & clarify brand essence, target market(s), positioning and brand promise, with recommended messaging for optimized communications. Lead branding fundamentals discovery exercises, strategic planning and messaging development. Create crucial visual, graphic and content toolkit resources for Sales and MarComm. MANAGING DIRECTOR, MILLYARD CREATTIVE, SNHU, 8/16 to 3/17 Account Services Team lead & administrative leader for 40 person ad agency focused on broadcast campaigns supported by integrated content and advertising across digital, print, social channels & events. Lead a 9 person team of Account Directors, Traffic & Project Managers, who strategically assessed, scheduled and managed 200+/- jobs in concert with internal partners/stakeholders. VICE PRESIDENT MARKETING, SPINWORKS INTL, 4/15 to 11/15 Trued Brands 716-480-1834 [email protected] Global B2B Marketing of innovative industrial heat exchange components for global customers in Primary Steel. Singularly drove a complete rebranding/repositioning, created new brand in 3 mo.
    [Show full text]
  • PRODUCT MARKETING PLAN Playbook & Toolkit
    PRODUCT MARKETING PLAN Playbook & Toolkit Follow this simple step-by-step playbook to develop a product marketing plan that achieves your goals for a product. Table of Contents PRODUCT MARKETING PLAN Framework 03 Introduction 04 stage 1 Establish Objectives 06 stage 2 Product Detail 08 stage 3 Understand Your Market 12 stage 4 Size Up The Competition 16 stage 5 Build Your Plan 18 stage 6 Launch Your Product 26 Conclusion 28 About This Playbook 29 PRODUCT MARKETING PLAN Framework Click the buttons below to access all related Leverage the framework below to quickly empower training, tools, templates, and other resources. your organization’s product marketing strategy. 1 OBJECTIVES 2 PRODUCT 3 UNDERSTAND 4 SIZE UP 5 BUILD 6 LAUNCH Positioning Statement Market Segmentation Marketing Channel Objectives Scorecard Competitive Analysis Product Launch Worksheet & Analysis Tool Template Ranking Tool Team Charter Product Applications Customer Profile Message Mapping Product Launch Risk Assessment Tool Worksheet Template Tool Checklist Pricing Strategy Purchase Process Public Relations Plan Worksheet Diagram Unique Selling Mobile Marketing Proposition Worksheet Usage Survey Sales and Marketing Alignment Tool Features Advantage Benefit Tool MarCom Budget Template Break Even Analysis MarCom Calendar Template 1 2 3 4 5 6 Establish Product Detail Understand Size Up the Build Your Launch Your Objectives Your Market Competition Plan Product Introduction What is the Purpose of this Playbook? How to Use This Playbook To create a comprehensive, effectiveProduct Marketing Plan that: This playbook is made up of six stages. Each stage includes A. Achieves your goals for the product a description, steps, and action items. Action items include reading our How-to Guides or doing activities with our premium B.
    [Show full text]
  • Spillover Benefits of Online Advertising
    Marketing Science Institute Working Paper Series 2020 Report No. 20-110 Linking Clicks to Bricks: Spillover Benefits of Online Advertising Mi Zhou, Vibhanshu Abhishek, Edward H. Kennedy, Kannan Srinivasan, and Ritwik Sinha “Linking Clicks to Bricks: Spillover Benefits of Online Advertising” © 2020 Mi Zhou, Vibhanshu Abhishek, Edward H. Kennedy, Kannan Srinivasan, and Ritwik Sinha MSI working papers are distributed for the benefit of MSI corporate and academic members and the general public. Reports are not to be reproduced or published in any form or by any means, electronic or mechanical, without written permission. Linking Clicks to Bricks: Spillover Benefits of Online Advertising Mi Zhou Carnegie Mellon University, Heinz College [email protected] Vibhanshu Abhishek University of California – Irvine, Paul Merage School of Business [email protected] Edward H. Kennedy Carnegie Mellon University, Department of Statistics & Data Science [email protected] Kannan Srinivasan Carnegie Mellon University, Tepper School of Business [email protected] Ritwik Sinha Adobe Systems [email protected] October 2018 Marketing Science Institute Working Paper Series Abstract Businesses have widely used email ads to directly send promotional information to consumers. While email ads serve as a convenient channel that allows firms to target consumers online, are they effective in increasing offline revenues for firms that predominantly sell in brick-and-mortar stores? Is the effect of email ads, if any, heterogeneous across different consumer segments? If so, on which consumers is the effect highest? In this research, we address these questions using a unique high-dimensional observational dataset from one of the largest retailers in the US, which links each consumer’s online behaviors to the item-level purchase records in physical stores.
    [Show full text]
  • Understanding Pay-Per-Click (PPC) Advertising
    Understanding Pay-Per-Click Advertising 5 Ways to Ensure a Successful Campaign WSI White Paper Prepared by: WSI Corporate Understanding Pay-Per-Click Advertising 5 Ways to Ensure a Successful Campaign Introduction Back in the 1870s, US department store pioneer, John Wanamaker, lamented, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” In today’s increasingly global market, this is no longer a problem. Every successful marketing agent knows that leveraging pay-per-click (PPC) advertising is the key to controlling costs. This unique form of marketing makes it easy to budget advertising dollars and track return on investment (ROI), while attracting traffic to your Web site and qualified leads and sales to your business. Compared with other traditional forms of advertising, paid search marketing, or PPC, is far and away the most cost effective. This report examines the role of PPC as a central component of a successful marketing strategy. It begins with an overview of PPC’s place in the digital market place and the reasons for its continuing worldwide popularity among business owners and entrepreneurs. It also provides tips to ensure your business is getting the most from its PPC campaign. i FIGURE 1. PPC PROCESS 1. Attract Visitors 2. Convert 4. Measure Visitors to and Optimize Customers 3. Retain and Grow Customers Source: Optimum Web Marketing Whitepaper: Understanding Pay-Per-Click Advertising Copyright ©2010 RAM. Each WSI franchise office is an independently owned and operated business. Page 2 of 19 Understanding Pay-Per-Click Advertising 5 Ways to Ensure a Successful Campaign 1.
    [Show full text]
  • User-Generated Content for Marketing and Advertising
    USER-GENERATED CONTENT FOR MARKETING AND ADVERTISING An IAB Buyer's Guide Use of User-Generated Content (UGC) for marketing and advertising purposes has grown significantly in recent years largely due to the rise of social and messaging platforms where "ordinary people" have become avid and voluntary content creators, notably on their mobile devices. Publishers, marketers, and agencies are increasingly taking notice and capitalizing on this trend in new and exciting ways. UGC as a marketing and advertising tactic has developed into a distinctly different discipline than Influencer Marketing and, thus, warrants its own exploratory. This is an important shift in thinking by IAB from prior guidance on UGC that previously included top down influencers as part of the definition of UGC. This Guide includes a Definition, Key Benefits, Sources and Types of UGC, Use Cases, and Legal considerations. The goal of the Guide is to help brands and their agencies understand how UGC can help meet their marketing and advertising objectives. May 2019 TABLE OF CONTENTS Mission and Contributors . 3 What is UGC? . 4 • Definition . 4 • The Difference between UGC and Influencer Marketing Content........................4 The Main Types of UGC . 5 What's Driving Growth of UGC for Marketing and Advertising? . 6 Key Benefits of UGC for Use in Marketing and Advertising . 7 The Proven Effectiveness of UGC . 8 • Why Do People Share? ........................................................8 • Why Do People Share Content About Brands?......................................8 • What Makes UGC Effective? . 8 • How Effective is UGC When Used in/as Advertisements? . 11 How UGC is Being Used in Advertising and Marketing Today . 12 • UGC for Advertising Examples .
    [Show full text]
  • How 12 Big Brands Chose Their Marketing Agency
    How 12 Big Brands Chose Their Marketing Agency Lessons from Hilton, Patrón, Office Depot, and 9 More No two brands look for the same things in an agency. These stories show how 12 brands chose agencies based on their goals, their product types, their company size, and the maturity of their marketing operations. Two common factors stood out—brands love agencies that can execute on marketing, and brands often chose agencies where they felt relationship chemistry. 1 Hilton Worldwide Got Their Conditions Straight Before they began the creative search process, Hilton Worldwide underwent a formal preparation period. The hospitality company defined what they needed in terms of confidentiality, fees, idea ownership, and non- compete clauses before they were ready to negotiate. Getting their legal issues clarified was their top priority. But they were also transparent about how their organization operated. They took the approach that their agency should act like an extension of their company, so trust levels needed to be high. “The way [brands] should think about this is that they're “Thepicking way a [brands] strategic should partner think that aboutwill be this an isextension that they're of their pickingteam for a thestrategic next several partner years.” that will be an extension of their teamNancy Deck, for VPthe of Multi-Brandnext several and Loyalty years.” Marketing at Hilton Worldwide* Nancy Deck, VP of Multi-Brand and Loyalty Marketing at Hilton Worldwide* *From http://www.inc.com/guides/201108/how-to-choose-an-advertising-agency. 2 Patrón Split Activities Across Multiple Agencies Patrón chose their lead agency from two top finalists.
    [Show full text]
  • THE EFFECTS of DIGITAL ADVERTISING on BRAND IMAGE – Case Study: Company X
    Bachelor’s thesis International Business 2018 Tuuli Linna THE EFFECTS OF DIGITAL ADVERTISING ON BRAND IMAGE – Case Study: Company X BACHELOR’S THESIS | ABSTRACT TURKU UNIVERSITY OF APPLIED SCIENCES International Business 2018 | 43 pages Tuuli Linna THE EFFECTS OF DIGITAL ADVERTISING ON BRAND IMAGE - Case study: Company X The abundance of content we see on digital channels is astonishing, and the time we spend looking at individual pieces of content is very short. Companies put a lot of effort and money on digital advertising to leverage their sells and brand awareness. This thesis aims to reveal what type of digital advertising works and is there a correlation between seeing digital advertising to perceived brand image The data was collected from e-books, online articles, case studies, videos and an online survey. The theory includes famous brand theories and studies about branding and advertising. The conclusion was drafted based on the literature review and data collected from an online survey targeted to the case company’s current customers. KEYWORDS: Advertising, Digital advertising, Marketing, Promotion, Organic content, content, Social media, Brand building, Brand image, Digital consumption, Strategy, Brand promise, Tactical advertising, Branded content OPINNÄYTETYÖ (AMK) | TIIVISTELMÄ TURUN AMMATTIKORKEAKOULU Kansainvälinen liiketalous 2018 | 43 sivua Tuuli Linna DIGITAALISEN MAINONNAN VAIKUTUS BRÄNDI- IMAGOON - Tutkimus: Yritys X Digitaalisten kanavien sisältämä sisällön runsaus on hämmästyttävää ja aika, jonka kulutamme yksittäisten sisältöjen kanssa on hyvin lyhyt. Yritykset käyttävät paljon työtä ja rahaa digitaaliseen mainontaan tavoitteenaan nostaa myyntiä ja brändin tunnettuutta. Tämän opinnäytetyön tarkoituksena on tutkia, millainen digitaalinen mainonta toimii, ja onko digitaalisen mainonnan ja mieltyneen brändikuvan välillä korrelaatiota.
    [Show full text]
  • Study of the Effectiveness of Online Marketing on Integrated Marketing Communication
    STUDY OF THE EFFECTIVENESS OF ONLINE MARKETING ON INTEGRATED MARKETING COMMUNICATION Dissertation submitted to D.Y. Patil University, Navi Mumbai, School of Management in partial fulfillment of the requirements for the award of the degree of Master of Philosophy (Business Management) Submitted by: AMRUTA VIJAY PAWAR (Enrollment no. DYP-M.Phil-126090008) Research Guide Prof. Dr. R. GOPAL Director, Dean & Head of Department, D.Y. Patil University, School of Management Sector 4, Plot No-10, CBD Belapur, Navi Mumbai- 400 614 November, 2014 STUDY OF THE EFFECTIVENESS OF ONLINE MARKETING ON INTEGRATED MARKETING COMMUNICATION i DECLARATION I hereby declare that the dissertation titled “Study Of The Effectiveness Of Online Marketing On Integrated Marketing Communication” Submitted for the Award of Master of Philosophy (M. Phil) in Business Management at D. Y. Patil University, School of Management, Navi Mumbai; is my original work and the dissertation has not formed the basis for the award of any degree, associateship, fellowship or any other. The material borrowed from similar titles other sources and incorporated in the dissertation has been duly acknowledged. I understand that I myself could be held responsible and accountable for plagiarism, if any, detected later on. The research papers published based on the research conducted out of the course of the study are also based on the study and not borrowed from other sources. Date: Signature of the student Enrollment no. DYP-M.Phil-126090008 ii CERTIFICATE This is to certify that the dissertation titled ―Study Of The Effectiveness Of Online Marketing On Integrated Marketing Communication is the bona-fide research work carried out by Ms.
    [Show full text]
  • Taking the Next Step in Digital Marketing
    Taking the Next Step In Digital Marketing A Strategic Guide for the Energy Industry The following document is the intellectual property of Foster Marketing and is intended for use only by clients of the agency and by permission of the agency. Foster Marketing, ©2013 Taking the next step | 1 Inside this guide Taking the next step Website | Page 3 Social media | Page 5 in your digital marketing Blogging | Page 8 Online video | Page 10 In our first digital guide, A Digital Media Guide for the Oil & Gas Industry, Foster Marketing shared an overview of digital marketing and how it could be utilized in Advertising | Page 12 the oil and gas and broader energy sector for creating awareness, generating leads Mobile potential | Page 15 and, ultimately, sales. Search | Page 16 The goal was to get you started and help you launch your online efforts. Much has Measurement | Page 17 changed since the first iteration. There are new media and techniques and since Strategy | Page 18 you’ve now entered the digital realm, it’s time to move to the next level. Tools | Page 19 This guide is intended to get the discussion rolling on how you will step up your Connect with us | Page 20 digital efforts and where and how you can expand your online presence. Best of luck as you move ahead on your digital journey! Foster Marketing, ©2013 Taking the next step | 2 B2B Website Is your website good enough? Must-Haves • Content additions & You have an attractive, well-branded website that has been working for you for updates years.
    [Show full text]