2020 SNMMI Media

Total Page:16

File Type:pdf, Size:1020Kb

2020 SNMMI Media 2020 PRINT AND DIGITAL ADVERTISING OPPORTUNITIES The Society of Nuclear Medicine and Molecular Imaging (SNMMI) offers an array of print and online advertising opportunities to reach the key decision makers in the nuclear medicine and molecular imaging market throughout the year. VOLUME 59 NUMBER 8 AUGUST 2018 NUCLEAR MEDICINE FEATURED Evaluation of PET Brain Radioligands for Imaging Pancreatic β-Cell Mass: ARTICLE Potential Utility of 11C-(+)-PHNO. Jason Bini et al. See page 1249. Patterns of 18F-FES uptake on PET/CT: a potential key to identifying biologically relevant subgroups of metastatic breast cancer. Hilde Nienhuis et al. See page 1212. Contact Team SNMMI Cunningham Associates Charlie Meitner, Kevin Dunn, Jim Cunningham T: 201.767.4170 ■ F: 201.767.8065 Email: [email protected] SNMMI 1850 Samuel Morse Dr. Reston, VA 20190 2 18 Vol. 46 ■ No. 2 ■ June 2018 JNMTJournal of Nuclear Medicine Technology Journal of Nuclear Medicine Technology June 2018 ■ Vol. 46 Vol. FEATURED IMAGE 18 F-FDG and Amyloid PET in Dementia. ■ Lance Burrell and Dawn Holley. Pages See page 151. 75–217 2020 PRINT AND DIGITAL ADVERTISING OPPORTUNITIES CONTENTS SNMMI MEMBER DEMOGRAPHICS PAGES 3–5: JNM & JNMT PRINT ADVERTISING SNMMI is the leader unifying, advancing and optimizing OPPORTUNITIES nuclear medicine and molecular imaging, with the ultimate Pages 3 & 5 ■ JNM Print Advertising Opportunities/ goal of improving human health. Our 17,000 members are Specifications the key buyers and decision makers in the nuclear medicine and molecular imaging market. Pages 4 & 5 ■ JNMT Print Advertising Opportunities/ Specifications WORKPLACE ENVIRONMENT Non-University Affiliated 40.7% PAGES 6–13: SNMMI DIGITAL ADVERTISING Hospital/Medical Center OPPORTUNITIES University Affiliated 30% Hospital/Medical Center Page 6 ■ JNM & JNMT Online Free Standing Imaging Facility 11.57% ■ Page 7 SNMMI Journals App & Mobile Industry 6.22% Optimized Website Military Clinic/Hospital 3.96% Page 8 ■ JNM & JNMT e-Alert Advertising Page 9 ■ SNMMI.org & SNMMI Pop Quiz Mobile Unit 2.13% Pages 10 & 11 ■ SNMMI e-Newsletter Advertising Other 5.42% ■ Pages 12 & 13 SNMMI Email Blast Advertising AREA OF SPECIALTY Nuclear Medicine/ PAGES 14–17: SNMMI MEETINGS MARKETING Nuclear Medicine Technology 59.7% OPPORTUNITIES Radiology 11.8% ■ Page 14 2020 Annual Meeting Preview Issue Cardiology 10.6% & Annual Meeting Website Molecular Imaging 7.5% Page 15 ■ 2020 Annual Meeting & Mid-Winter Radiopharmaceutical 3.7% Meeting Opportunities Chemistry/Radiopharmacy Page 16 ■ 2020 SNMMI Annual Meeting Other 6.7% and Mid-Winter Meeting Onsite Opportunities GEOGRAPHIC DISTRIBUTION Page 17 ■ SNMMI Therapeutics Conference United States 84% and PET/MRI Workshop Websites Canada 3% International 13% Contact [email protected] or call 201.767.4170 for more information. 2 JNM PRINT ADVERTISING JNM: The Journal of Nuclear Medicine/The Official Publication of SNMMI | PUBLISHER Society of Nuclear Medicine and Molecular Imaging VOLUME 59 NUMBER 8 AUGUST 2018 EDITOR-IN-CHIEF | Johannes Czernin, MD NUCLEAR MEDICINE EDITORIAL FEATURED Evaluation of PET Brain Radioligands for Imaging Pancreatic β-Cell Mass: For more than 60 years JNM has led the field in nuclear medicine research and continues, ARTICLE Potential Utility of 11C-(+)-PHNO. Jason Bini et al. See page 1249. each month, to provide more than 20,000 readers with the information they need to advance this rapidly expanding field. ■ 7.354 impact factor makes JNM one of the top 5 medical imaging journals in the world ■ 3.094 immediacy index consistently ranks among the highest of all medical imaging journals Patterns of 18F-FES uptake on PET/CT: a potential key to identifying biologically relevant subgroups of metastatic JNM is valued by its readers: breast cancer. Hilde Nienhuis et al. See page 1212. ■ 73% of survey respondents keep their print issues for more than one year ■ 39% of survey respondents indicate they have been influenced by print advertisements in JNM Frequency: Monthly | Print Circulation: 3,500 Paid | Website: JNM.snmjournals.org Requirements for Acceptance of New Professional Products for Advertising: The publisher reserves the right to reject advertising deemed inappropriate. All new ads must be submitted for approval. 2020 JNM PRINT ADVERTISING RATES CLOSING DATES Reservation Materials GROSS BW RATES Issue Date Deadline Deadline Frequency 1 Page ½ Page January 12/5/19 12/10/19 1× $3,250 $1,960 February 1/3 1/10 3× $3,100 $1,725 March 2/5 2/10 6× $3,000 $1,690 April 3/5 3/10 12× $2,735 $1,555 May 4/6 4/10 COLOR RATES June 5/5 5/11 Color/Position Cost July 6/5 6/10 4-Color $2,425 in addition to the BW rate August 7/6 7/10 BW earned rate times September 8/5 8/10 the number of pages. Contact October 9/4 9/10 Inserts [email protected] November 10/5 10/9 for quantity, specs and shipping instructions December 11/5 11/10 PREMIUM POSITIONS RECRUITMENT ADVERTISING Position Cost Display recruitment ads in JNM also receive a free 30-day Cover 4 +50% of BW rate post within the SNMMI online Career Center. Cover 2 +25% of BW rate To place a recruitment ad, please email your ad copy (for line ads or ads to be typeset by SNMMI) or final press- Page 1 or page 2 +25% of BW rate ready PDF to [email protected]. BONUS DISTRIBUTION JNM RECRUITMENT DISPLAY RATES – BW January: SNMMI Mid-Winter Meeting 1 Page ½ Page ¼ Page June: SNMMI Annual Meeting $2,565 $1,710 $1,270 September: EANM Meeting October: SNMMI Therapeutics Conference Line Advertisements November: RSNA Annual Meeting $48 per line (approximately 45 characters per line) Contact [email protected] or call 201.767.4170 for more information. 3 JNMT PRINT ADVERTISING JNMT: Journal of Nuclear Medicine Technology/The Official Publication of SNMMI-TS 2 18 PUBLISHER | Society of Nuclear Medicine and Molecular Imaging Technologist Section Vol. 46 ■ No. 2 ■ June 2018 EDITOR-IN-CHIEF | Kathy S. Thomas, MHA, CNMT, PET, SNMMI-TS JNMTJournal of Nuclear Medicine Technology EDITORIAL Journal of Nuclear Medicine Technology Published quarterly, JNMT focuses on technology, quality assurance, radiation safety and the clinical applications of nuclear medicine. Each issue features continuing education articles written by leading educators in nuclear medicine technology as well as news and updates on practice, licensure, and credentialing for nuclear medicine technologists. June 2018 ■ ■ The only peer-reviewed publication dedicated to nuclear medicine technology with more 46 Vol. FEATURED IMAGE 18 F-FDG and Amyloid PET in Dementia. ■ Lance Burrell and Dawn Holley. Pages See page 151. than 8,000 readers 75–217 ■ VOICE-approved articles for CE credit ■ Multifaceted topics, from imaging and therapy to radiation safety Frequency: Quarterly (March, June, September, December) | Print Circulation: 3,000 Paid Website: tech.snmjournals.org Requirements for Acceptance of New Professional Products for Advertising: The publisher reserves the right to reject advertising deemed inappropriate. All new ads must be submitted for approval. 2020 JNMT PRINT ADVERTISING RATES CLOSING DATES Reservation Materials GROSS BW RATES Issue Date Deadline Deadline Frequency 1 Page ½ Page March 2/5 2/10 1× $1,860 $1,105 June 5/5 5/11 4× $1,645 $1,045 September 8/5 8/10 COLOR RATES December 11/5 11/10 Color/Position Cost RECRUITMENT ADVERTISING 4-Color $2,425 in addition to the BW rate Display recruitment ads in JNMT also receive a free 30-day BW earned rate times post within the SNMMI online Career Center. the number of pages. Contact Inserts [email protected] To place a recruitment ad, please email your ad copy for quantity, specs and (for line ads or ads to be typeset by SNMMI) or final press- shipping instructions ready PDF to [email protected]. PREMIUM POSITIONS JNMT RECRUITMENT DISPLAY RATES – BW Position Cost 1 Page ½ Page ¼ Page Cover 4 +50% of BW rate $1,300 $805 $645 Cover 2 +25% of BW rate Line Advertisements Page 1 or page 2 +25% of BW rate $38 per line (approximately 45 characters per line) BONUS DISTRIBUTION June: SNMMI Annual Meeting September: RSNA & EANM Meetings December: SNMMI Mid-Winter Meeting Contact [email protected] or call 201.767.4170 for more information. 4 JNM/JNMT PRINT ADVERTISING ADVERTISING INCENTIVE PROGRAMS Earned Rates: Earned rates are based on the total number ■ Advertising in JNM and JNMT may be combined of insertions (full or fractional pages) placed within a 1-year for frequency discount. period in both JNM & JNMT ■ Advertise in JNM or JNMT and the corresponding Dual Responsibility: Billing directed to the advertising agency email alerts and receive 20% off email alerts. at the net rate is approved on the condition that the advertiser (Based on availability) accept “dual responsibility” for payment if the agency does not remit within 90 days. ADDITIONAL MARKETING OPPORTUNITIES* Print Cancellations: Cancellations may not be made after the Belly Band – $10,800 (includes printing) closing date unless agreed upon by both parties in writing. Blow-ins – $5,000 JNM Cover Tip – $7,000 if supplied/$8,500 if we print ADVERTISING SPECIFICATIONS JNMT Cover Tip – $6,500 if supplied/$8,000 if we print Live Matter Specifications Cover Sticker – $6,500 (includes printing) Keep live matter at least ½" from the trim and binding 1 edges. For spreads and inserts please allow ⁄8" for grind-off Fold-out/bookmark in the gutter. Gatefolds – $15,900 Outsert – $10,800 Type of Binding Perfect bound Larger units, tip-ins Rates upon request MECHANICAL SPECIFICATIONS *Non-cancellable Type Dimensions 7 Trim size 8¼" width × 10 ⁄8" depth 1 Bleed page 8¾" width × 11 ⁄8" depth Full page 7" width × 10" depth 7 ½ horizontal 6 ⁄8" width × 4¾" depth 3 5 ½ vertical 3 ⁄8" width × 9 ⁄8" depth 3 ¼ page 3 ⁄8" width × 4¾" depth REPRODUCTION REQUIREMENTS Electronic Submission of Advertising Materials: ■ Press Ready PDF Files Only ■ 4c PDF files must be 300 dpi high-resolution CMYK ■ All fonts and graphics must be embedded ■ All ads must have crop marks ADDRESSES Contracts, insertion orders and reproduction materials: Cunningham Associates Katie Tuzzolino 180 Old Tappan Road ■ Old Tappan, NJ 07675 T: 201.767.4170 ■ F: 201.767.8065 Email: [email protected] Contact [email protected] or call 201.767.4170 for more information.
Recommended publications
  • A Brief Primer on the Economics of Targeted Advertising
    ECONOMIC ISSUES A Brief Primer on the Economics of Targeted Advertising by Yan Lau Bureau of Economics Federal Trade Commission January 2020 Federal Trade Commission Joseph J. Simons Chairman Noah Joshua Phillips Commissioner Rohit Chopra Commissioner Rebecca Kelly Slaughter Commissioner Christine S. Wilson Commissioner Bureau of Economics Andrew Sweeting Director Andrew E. Stivers Deputy Director for Consumer Protection Alison Oldale Deputy Director for Antitrust Michael G. Vita Deputy Director for Research and Management Janis K. Pappalardo Assistant Director for Consumer Protection David R. Schmidt Assistant Director, Oÿce of Applied Research and Outreach Louis Silva, Jr. Assistant Director for Antitrust Aileen J. Thompson Assistant Director for Antitrust Yan Lau is an economist in the Division of Consumer Protection of the Bureau of Economics at the Federal Trade Commission. The views expressed are those of the author and do not necessarily refect those of the Federal Trade Commission or any individual Commissioner. ii Acknowledgments I would like to thank AndrewStivers and Jan Pappalardo for invaluable feedback on numerous revisions of the text, and the BE economists who contributed their thoughts and citations to this paper. iii Table of Contents 1 Introduction 1 2 Search Costs and Match Quality 5 3 Marketing Costs and Ad Volume 6 4 Price Discrimination in Uncompetitive Settings 7 5 Market Segmentation in Competitive Setting 9 6 Consumer Concerns about Data Use 9 7 Conclusion 11 References 13 Appendix 16 iv 1 Introduction The internet has grown to touch a large part of our economic and social lives. This growth has transformed it into an important medium for marketers to serve advertising.
    [Show full text]
  • Spillover Benefits of Online Advertising
    Marketing Science Institute Working Paper Series 2020 Report No. 20-110 Linking Clicks to Bricks: Spillover Benefits of Online Advertising Mi Zhou, Vibhanshu Abhishek, Edward H. Kennedy, Kannan Srinivasan, and Ritwik Sinha “Linking Clicks to Bricks: Spillover Benefits of Online Advertising” © 2020 Mi Zhou, Vibhanshu Abhishek, Edward H. Kennedy, Kannan Srinivasan, and Ritwik Sinha MSI working papers are distributed for the benefit of MSI corporate and academic members and the general public. Reports are not to be reproduced or published in any form or by any means, electronic or mechanical, without written permission. Linking Clicks to Bricks: Spillover Benefits of Online Advertising Mi Zhou Carnegie Mellon University, Heinz College [email protected] Vibhanshu Abhishek University of California – Irvine, Paul Merage School of Business [email protected] Edward H. Kennedy Carnegie Mellon University, Department of Statistics & Data Science [email protected] Kannan Srinivasan Carnegie Mellon University, Tepper School of Business [email protected] Ritwik Sinha Adobe Systems [email protected] October 2018 Marketing Science Institute Working Paper Series Abstract Businesses have widely used email ads to directly send promotional information to consumers. While email ads serve as a convenient channel that allows firms to target consumers online, are they effective in increasing offline revenues for firms that predominantly sell in brick-and-mortar stores? Is the effect of email ads, if any, heterogeneous across different consumer segments? If so, on which consumers is the effect highest? In this research, we address these questions using a unique high-dimensional observational dataset from one of the largest retailers in the US, which links each consumer’s online behaviors to the item-level purchase records in physical stores.
    [Show full text]
  • THE EFFECTS of DIGITAL ADVERTISING on BRAND IMAGE – Case Study: Company X
    Bachelor’s thesis International Business 2018 Tuuli Linna THE EFFECTS OF DIGITAL ADVERTISING ON BRAND IMAGE – Case Study: Company X BACHELOR’S THESIS | ABSTRACT TURKU UNIVERSITY OF APPLIED SCIENCES International Business 2018 | 43 pages Tuuli Linna THE EFFECTS OF DIGITAL ADVERTISING ON BRAND IMAGE - Case study: Company X The abundance of content we see on digital channels is astonishing, and the time we spend looking at individual pieces of content is very short. Companies put a lot of effort and money on digital advertising to leverage their sells and brand awareness. This thesis aims to reveal what type of digital advertising works and is there a correlation between seeing digital advertising to perceived brand image The data was collected from e-books, online articles, case studies, videos and an online survey. The theory includes famous brand theories and studies about branding and advertising. The conclusion was drafted based on the literature review and data collected from an online survey targeted to the case company’s current customers. KEYWORDS: Advertising, Digital advertising, Marketing, Promotion, Organic content, content, Social media, Brand building, Brand image, Digital consumption, Strategy, Brand promise, Tactical advertising, Branded content OPINNÄYTETYÖ (AMK) | TIIVISTELMÄ TURUN AMMATTIKORKEAKOULU Kansainvälinen liiketalous 2018 | 43 sivua Tuuli Linna DIGITAALISEN MAINONNAN VAIKUTUS BRÄNDI- IMAGOON - Tutkimus: Yritys X Digitaalisten kanavien sisältämä sisällön runsaus on hämmästyttävää ja aika, jonka kulutamme yksittäisten sisältöjen kanssa on hyvin lyhyt. Yritykset käyttävät paljon työtä ja rahaa digitaaliseen mainontaan tavoitteenaan nostaa myyntiä ja brändin tunnettuutta. Tämän opinnäytetyön tarkoituksena on tutkia, millainen digitaalinen mainonta toimii, ja onko digitaalisen mainonnan ja mieltyneen brändikuvan välillä korrelaatiota.
    [Show full text]
  • Prohibiting Product Placement and the Use of Characters in Marketing to Children by Professor Angela J. Campbell Georgetown Univ
    PROHIBITING PRODUCT PLACEMENT AND THE USE OF CHARACTERS IN MARKETING TO CHILDREN BY PROFESSOR ANGELA J. CAMPBELL1 GEORGETOWN UNIVERSITY LAW CENTER (DRAFT September 7, 2005) 1 Professor Campbell thanks Natalie Smith for her excellent research assistance, Russell Sullivan for pointing out examples of product placements, and David Vladeck, Dale Kunkel, Jennifer Prime, and Marvin Ammori for their helpful suggestions. Introduction..................................................................................................................................... 3 I. Product Placements............................................................................................................. 4 A. The Practice of Product Placement......................................................................... 4 B. The Regulation of Product Placements................................................................. 11 II. Character Marketing......................................................................................................... 16 A. The Practice of Celebrity Spokes-Character Marketing ....................................... 17 B. The Regulation of Spokes-Character Marketing .................................................. 20 1. FCC Regulation of Host-Selling............................................................... 21 2. CARU Guidelines..................................................................................... 22 3. Federal Trade Commission....................................................................... 24
    [Show full text]
  • Digital Marketing– Elixir of Business
    IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668 PP 10-12 www.iosrjournals.org Digital Marketing– Elixir of Business Dr.G.Venugopal, Assistant Professor, Department of Corporate Secretaryship and Professional Accounting, Kongu Arts and Science College, Erode. Abstract: The Internet era has thrown open a new pathway for today’s marketing. The Internet has made all traditional modes of business outdated and generated amazing new possibilities in business. Online marketing or internet marketing – a combination of marketing acumen and technology – uses the Internet as a medium to advertise and sell services and goods. Digital marketing includes affiliate marketing, search engine marketing including search engine optimization, article marketing, blog marketing, pay-per-click search engine advertising, and e-mail marketing. Digital marketing is one type of marketing being widely used to promote products or services and to reach consumers using digital channels. Digital marketing extends beyond internet marketing including channels that do not require the use of Internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing and many other forms of digital media. In future, the scope of the digital-marketing is very wide and it’s going to be the life blood of business. Keywords: Digital Marketing, Promotion, Effectiveness, Customer Reach I. Introduction Digital or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms Digital Marketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. Digital is the process of marketing a brand using the any form of electronic device with or without the Internet.
    [Show full text]
  • Why Advertisers Are Tracking Your Emojis
    Why advertisers are tracking your emojis WARM UP 1. Discuss the following points in pairs: 1. Which online ads are the most annoying? 2. How often do you click an online ad or react to an ad (e.g. search for a product you see in an image on Instagram)? 3. What type of online marketing is the least intrusive? 2. You will see some examples of online ads. Match them to their names below: pop - up ad native ad banner /display ad social media ad video ad (homepage) takeover ad READING 3. Read the article below about the history of online advertising: A Brief History of Online Advertising Adapted from a Hubspot article by Karla Cook [1] Remember when "surfing the net" meant traversing a minefield of unwelcome pop - up ads? When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads? Online ads have matured a lot since those days, but it's still important to look back at the flashy, sometimes messy origins of internet advertising to better understand where we're headed -- and where there's still room for improvemen t. [2] Online Advertising comes to life (1994) On October 27, 1994, the world of advertising was forever transformed by a small graphic bearing the presumptive words, "Have you ever clicked your mouse right here? You will," in a kitschy rainbow font. Th e age of banner ads had officially begun. The idea was to set aside portions of its website to sell space to advertisers, similar to how ad space is sold in a print magazine.
    [Show full text]
  • Online and Mobile Advertising: Current Scenario, Emerging Trends, and Future Directions
    Marketing Science Institute Special Report 07-206 Online and Mobile Advertising: Current Scenario, Emerging Trends, and Future Directions Venkatesh Shankar and Marie Hollinger © 2007 Venkatesh Shankar and Marie Hollinger MSI special reports are in draft form and are distributed online only for the benefit of MSI corporate and academic members. Reports are not to be reproduced or published, in any form or by any means, electronic or mechanical, without written permission. Online and Mobile Advertising: Current Scenario, Emerging Trends, and Future Directions Venkatesh Shankar Marie Hollinger* September 2007 * Venkatesh Shankar is Professor and Coleman Chair in Marketing and Director of the Marketing PhD. Program at the Mays Business School, Texas A&M University, College Station, TX 77843. Marie Hollinger is with USAA, San Antonio. The authors thank David Hobbs for assistance with data collection and article preparation. They also thank the MSI review team and Thomas Dotzel for helpful comments. Please address all correspondence to [email protected]. Online and Mobile Advertising: Current Scenario, Emerging Trends and Future Directions, Copyright © 2007 Venkatesh Shankar and Marie Hollinger. All rights reserved. Online and Mobile Advertising: Current Scenario, Emerging Trends, and Future Directions Abstract Online advertising expenditures are growing rapidly and are expected to reach $37 billion in the U.S. by 2011. Mobile advertising or advertising delivered through mobile devices or media is also growing substantially. Advertisers need to better understand the different forms, formats, and media associated with online and mobile advertising, how such advertising influences consumer behavior, the different pricing models for such advertising, and how to formulate a strategy for effectively allocating their marketing dollars to different online advertising forms, formats and media.
    [Show full text]
  • Summary of Roundtable on Online Advertising
    Organisation for Economic Co-operation and Development DSTI/CP(2018)12/FINAL Unclassified English - Or. English 13 August 2018 DIRECTORATE FOR SCIENCE, TECHNOLOGY AND INNOVATION COMMITTEE ON CONSUMER POLICY Summary of Roundtable on Online Advertising JT03434988 This document, as well as any data and map included herein, are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area. 2 │ DSTI/CP(2018)12/FINAL This document summarises a Roundtable on Online Advertising that was held by the Committee on Consumer Policy (CCP) on 18 April 2018. It highlights some of the key themes and issues raised during the discussions. The final agenda for the roundtable is attached as an annex. This paper was approved and declassified by written procedure on 31 July 2018 and prepared for publication by the OECD Secretariat. © OECD 2018 You can copy, download or print OECD content for your own use, and you can include excerpts from OECD publications, databases and multimedia products in your own documents, presentations, blogs, websites and teaching materials, provided that suitable acknowledgment of OECD as source and copyright owner is given. All requests for commercial use and translation rights should be submitted to [email protected]. SUMMARY OF ROUNDTABLE ON ONLINE ADVERTISING Unclassified DSTI/CP(2018)12/FINAL │ 3 Summary of Roundtable on Online Advertising Advertising is not new. Indeed, it is as old as commerce itself. However, online advertising, especially “online behavioural advertising”, which uses personal data to target ads, is relatively new.
    [Show full text]
  • Product Placement Effects on Store Sales
    Product Placement Effects on Store Sales: Evidence from Consumer Packaged Goods∗ Simha Mummalaneni † Yantao Wang ‡ Pradeep K. Chintagunta § Sanjay K. Dhar ¶ February 21, 2019 Abstract Product placement provides an alternative way for brands to reach consumers and does so in a more subtle way than through traditional advertising. We use data from both traditional television advertising and product placement on television shows to compare how these marketing instruments affect consumer demand for brands in the soda, diet soda, and coffee categories. Our approach is to estimate a logit demand model using weekly store-level sales data at the UPC (product) level, while accounting for heterogeneity in consumer preferences and response parameters across markets. Estimates from this model indicate that product placement is generally effective, but that the elasticities are small. For the soda and diet soda categories, average short-term elasticities are around 0.08 for the major brands in the data; these estimated elasticities for product placement are generally larger than those for traditional TV advertising, albeit on the same order of magnitude. For the coffee category, product placement elasticities are roughly zero while the advertising elasticities are larger. The results suggest that product placement is overall more effective than traditional TV advertising for the brands in our data; however, there is a significant amount of heterogeneity in elasticities across categories, brands, and geographical areas. Keywords: Product Placement, Advertising, Media, Demand Estimation ∗We thank Günter Hitsch for initiating this project with us. We also thank Brad Shapiro and seminar participants at the 2018 UW-UBC marketing camp, the 2018 Marketing Science conference, Johns Hopkins University, the FTC Bureau of Economics, and the 2019 University of Washington winter marketing camp for their thoughtful comments and suggestions.
    [Show full text]
  • Generation Z Perceptions of Product Placement in Original Netflix Content
    GENERATION Z PERCEPTIONS OF PRODUCT PLACEMENT IN ORIGINAL NETFLIX CONTENT _______________________________________________________________ A Thesis presented to the Faculty of the Graduate School at the University of Missouri-Columbia _______________________________________________________________ In Partial Fulfillment of the Requirements for the Degree Master of Arts _______________________________________________________________ by JACQUELYN OLSON Dr. Shelly Rodgers, Thesis Chair DECEMBER 2018 © Copyright by Jacquelyn Olson 2018 All Rights Reserved ii The undersigned, appointed by the dean of the Graduate School, have examined the thesis entitled GENERATION Z PERCEPTIONS OF PRODUCT PLACEMENT IN ORIGINAL NETFLIX CONTENT presented by Jacquelyn Olson, a candidate for the degree of master of arts, and hereby certify that, in their opinion, it is worthy of acceptance. Professor Shelly Rodgers Professor Jim Flink Professor Joel Poor Professor Jon Stemmle ACKNOWLEDGEMENTS I would like to thank my committee, Dr. Shelly Rodgers, Professor Jon Stemmle, Professor Jim Flink and Professor Joel Poor for guiding me throughout the process of writing this thesis. ii TABLE OF CONTENTS ACKNOWLEDGEMENTS ................................................................................................ ii ABSTRACT ....................................................................................................................... vi Chapter 1. INTRODUCTION ...................................................................................................1
    [Show full text]
  • The Influence of Digital Advertising on Performance of Print
    THE INFLUENCE OF DIGITAL ADVERTISING ON PERFORMANCE OF PRINT MEDIA COMPANIES IN KENYA CONSTANCE FRIDAH NYAMAMU A RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION, SCHOOL OF BUSINESS UNIVERSITY OF NAIROBI DECLARATION This research project is my original work and has not been submitted anywhere for examination in any other university or institute of higher learning. Signature _______________ Date _______________ CONSTANCE FRIDAH NYAMAMU D61/67773/11 This research project has been submitted for examination with my approval as the university supervisor. Signature _______________ Date _______________ DR .R. MUSYOKA Lecturer, School of business University of Nairobi ii DEDICATION This research project is dedicated to my family for their encouragement, support and understanding my absence while undertaking my research project. For this I say thank you all and God bless. iii ACKNOWLEDGEMENTS I wish to thank the Almighty God for giving me wisdom to conduct this study. I also appreciate my supervisor for his guidance in conducting the research, my family for their moral support and the management of Nairobi University for their understanding and support. iv TABLE OF CONTENTS DECLARATION........................................................................................................................... ii DEDICATION.............................................................................................................................. iii ACKNOWLEDGEMENTS .......................................................................................................
    [Show full text]
  • Competition in Digital Advertising Markets
    Competition in Digital Advertising Markets 1 Competition in digital advertising markets COMPETITION IN DIGITAL ADVERTISING MARKETS © OECD 2020 2 Please cite this publication as: OECD (2020), Competition in digital advertising markets, http://www.oecd.org/daf/competition/competition-in-digital-advertising-markets-2020.pdf This work is published under the responsibility of the Secretary-General of the OECD. The opinions expressed and arguments employed herein do not necessarily reflect the official views of the OECD or of the governments of its member countries or those of the European Union. This document and any map included herein are without prejudice to the status or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city, or area. © OECD 2020 COMPETITION IN DIGITAL ADVERTISING MARKETS © OECD 2020 3 Foreword Digital advertising is now the leading form of advertising in most, if not all, OECD countries, and offers businesses the ability to reach individual consumers in ways that could only have been imagined previously. Increased Internet coverage and mobile phone penetration has fundamentally changed the ability of advertisers to reach a broad range of consumers at almost any time of the day and in any context through digital advertising. In addition, developments in artificial intelligence (AI) and machine learning, coupled with the stores of personal data available online, have allowed for cost-effective targeted advertising at scale. Such advertising is traded electronically in real time across a complex supply chain involving numerous actors. Digital advertising is increasingly the business model of choice in the digital economy, with many businesses providing zero-priced services in exchange for access to consumer data to fuel the sale of targeted digital advertising.
    [Show full text]