JOB DESCRIPTION

POSITION/TITLE: Marketing & Sales Specialist DATE WRITTEN: December 2011

REPORTS TO: VP Sales & Marketing JOB HOLDER: ______

Position Purpose:

Provide ability to form, administer and coordinate all aspects of company marketing functions, strategies, objectives and initiatives. Implement marketing strategies to fulfill goals for growth objectives and company branding. Coordinate the marketing function to enable execution of competitive strategies in key markets and products. Coordinate, monitor, and report key marketing and sales metrics against goals. Support, coordinate and organize overall marketing and sales objectives while reporting directly to the VP Sales & Marketing of the company.

Major Contributing Activities:

Marketing & Sales:

1. Administer the company marketing and sales function to identify and develop new opportunities within existing and new customers for products and services 2. Monitor, evaluate and report competitive market conditions. Provide insight for openings to market and sell our products and services 3. Research, develop and execute strategies to identify market opportunities. Assist in taking existing products into new markets, new products into existing markets and or new products into new markets 4. Manage and execute the brand image of the company 5. Manage and execute the preparation, issuance, and delivery of marketing materials including: websites, sales collateral, graphics, exhibit properties, advertising, and promotional programs 6. Manage, and operate within approved marketing budgets supporting overall business plan 7. Administer and execute the company customer satisfaction survey, analyze and recommend actions based on status of individual customers or groups of customers 8. Organize and support sales and marketing reporting 9. Perform other duties and projects as assigned

Requirements:

1. Bachelor’s degree in a business related field 2. Minimum of 5 years experience in a marketing and or sales / marketing capacity 3. Good innovative, and interpersonal skills. Above average personal, communication and business skills 4. Proficient in Microsoft Office Suite, Adobe and lead management systems 5. Ability to create and write copy for marketing materials 6. Ability to coordinate and manage design of marketing materials 7. Willingness to work a flexible schedule and travel up to 15% of the time