Marketing, Sales, and Service Industry Sector

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Marketing, Sales, and Service Industry Sector Marketing, Sales, and Service Industry Marketing, the transfer of goods and services among businesses and consumers, affects the economy at every level. According to California occupational employment projections, retail trade will be the fastest-growing Sector Pathways: industry in the state. And the U.S. Bureau of Labor Statistics projects that sales and related occupations will add two million new jobs nationwide by 2012, growing by 12.9 percent. As businesses in America evolve to compete • E-commerce successfully in the global marketplace, a growing need exists for employees with business expertise and the ability to analyze and respond to emerging trends. • Entrepreneurship This sector is designed to prepare learners for careers in planning, managing, and performing marketing activi- • International Trade ties. Included are four career pathways: E-commerce, which provides instruction in using electronic tools to market • Professional Sales and Marketing products and services; Entrepreneurship, which develops skills and abilities to begin and operate a business independently or with other individuals; International Trade, which focuses on understanding the global business environment; and Professional Sales and Marketing, which builds knowledge of the sales process, sales management, and marketing information management.

Entry Level Careers Technical Level Careers Professional Level Careers (with high school diploma) (with AA or AS degree or certificate) (with BS or BA degree)

Credit Checkers Account Supervisor Brand Manager Customer Service Representatives Copywriter-Designer E-Commerce Director Data Entry Clerk E-Commerce Entrepreneur Interactive Sales Engineer Telemarketers E-Commerce Marketing Specialist Sales Agent, Financial Services Route Salesperson Forum Manager Economist Stock Clerks, Sales Floor Bill and Account Collectors International Trade Specialist Postal Service Mail Carriers Credit Authorizers Marketing Research Analyst Insurance Policy Processing Clerks Statistical Assistants Wholesales Distribution Manager Real Estate Sales Agents Travel Agents National Account Manager Small Business Entrepreneur Regional Sales Manager Franchisee Retail/Wholesale Buyer Marketing, Sales, and Service Industry Sector Pathway Options

International Trade Pathway Sample CTE Courses* Education Level and Related Occupations**

High School Diploma Certification and/or Bachelor’s Degree Introductory Concentration Capstone AA Degree or Higher Business Accounting International Business Sales Representative Route Salesperson Economist Communication Business Management Virtual Enterprise Shipping and Warehouse Manager International Computer Applications Finance Receiving Clerk Distribution Manager Exploratory Business Principles of Marketing Stocking and International Trade Financial Literacy Retail Marketing Handling Worker Specialist Introduction to Marketing Research Marketing Analyst Keyboarding Wholesale Distribution Manager

Professional Sales and Marketing Pathway Sample CTE Courses* Education Level and Related Occupations**

High School Diploma Certification and/or Bachelor’s Degree Introductory Concentration Capstone AA Degree or Higher Business Accounting Entrepreneurship Customer Service Franchisee Account Executive Communication Business Management Virtual Enterprise Representative Marketing Manager Business Teacher Computer Applications Finance Small Business Regional Sales Chief Executive Officer Exploratory Business Principles of Marketing Entrepreneur Manager National Account Financial Literacy Retail Marketing Telemarketer Retail/Wholesale Manager Introduction to Buyer Marketing Keyboarding

*Sample CTE Courses are from the Career Technical Education Framework for California Public Schools (California Department of Education: 2007, http://www.cde.ca.gov/re/pn/fd/) **Visit ASSIST (www2.assist.org/browseAreas.do) for community college and UC/CSU information, and California Career Zone (www.cacareerzone.org) for occupation information. Related Career Technical Student Organization: FBLA (http://www.cafbla.org) and DECA (http://www.cadeca.org) Additional Industry Sector information available through Business Education Resource Consortium (http://www.bused.org). Marketing, Sales, and Service Industry Sector Pathway Options

E-Commerce Pathway Sample CTE Courses* Education Level and Related Occupations**

High School Diploma Certification and/or Bachelor’s Degree Introductory Concentration Capstone AA Degree or Higher Business Accounting International Business Administrative Support Account Supervisor Brand Manager Communication Advanced Computer Virtual Enterprise Representative Copywriter-Designer E-Commerce Director Computer Applications Applications Customer Service E-Commerce E-Commerce Exploratory Business Business Management Representative Marketing Specialist Entrepreneur Financial Literacy E-Commerce Customer Support Forum Manager Interactive Sales Introduction to Marketing Specialist Engineer Marketing Finance Business Teacher Keyboarding Principles of Marketing Retail Marketing Web Design

Entrepreneurship Pathway Sample CTE Courses* Education Level and Related Occupations**

High School Diploma Certification and/or Bachelor’s Degree Introductory Concentration Capstone AA Degree or Higher Business Accounting Entrepreneurship Customer Service Franchisee Account Executive Communication Business Management Virtual Enterprise Representative Marketing Manager Business Teacher Computer Applications Finance Small Business Regional Sales Chief Executive Exploratory Business Principles of Marketing Entrepreneur Manager Officer Financial Literacy Retail Marketing Retail/Wholesale National Account Introduction to Buyer Manager Marketing Keyboarding