· 2 'E o Cl) 8 E -� o Cl)C) Cl ca e: = ca o o I � ' o .e:o (.) o� � <(o U)

+,, 4, cri

ADD MORE VALUE TO CREATIVITY

MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED 2020 I 12 MONTHS

SDABOCCONI .IT /MAFED MILANO I ITALY SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED 2

EMPOWER YOUR FUTURE

Your SDA Bocconi Master will be a challenging life experience in a rich and diverse community. A multi-faceted and stimulating approach to management, bringing out your true potential. You will empower your future and grow your talent with passion and imagination, in a vibrant city which will be the best location for your personal and professional development, combining cultural heritage and creativity with a forward-looking, business-oriented approach.

GIUSEPPE SODA | Dean, SDA Bocconi School of Management SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED 3

MADE IN MILANO

LEARN IN ITALY, FROM THE MOST WELL-RESPECTED COMPANIES IN FASHION AND DESIGN, FOR A RESULTS-ORIENTED CREATIVITY. GAIN A STIMULATING INSIGHT INTO HOW STRATEGY, OPERATIONS, AND MARKETING CAN EMPOWER GENIUS AND INVENTIVENESS TRANSFORMING A DETAIL INTO THE DISTINGUISHING FEATURE. CREATE NEW EXPERIENCES TO BUILD A LADDER FOR YOUR FUTURE SUCCESS.

EXCELLENCE FORMING PROFESSIONAL MILANO, IN THE FIELD MANAGERS DEVELOPMENT ITALY AND POWERFUL FOR FASHION NETWORKS & DESIGN

Italy is my campus that extends well beyond the walls of the SDA Bocconi building. Travelling across cities from place to place embracing the differences in the Italian culture, from the food to the dialects, has truly been an eye opening experience. BASSEL AWADA | MAFED 2018 | Lebanese SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED 4

MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED

My commitment is to build on the trusted heritage of MAFED and keep maintaining its leadership position at the worldwide level, to make a real difference for your next job position. My challenge is to contribute to design the future of tradition, recognizing the unique DNA of fashion and design companies, often rooted 10 in long-lasting successful histories, and fueling it with REASONS new managerial approaches, enhanced analytics, and new technologies. WHY My promise is to make your experience through this journey unforgettable for the rest of your life. EMANUELA PRANDELLI | MAFED Director SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED 5

MAFED ADD MORE VALUE TO CREATIVITY

WHY MAFED?

WHAT IS MAFED?

IS IT YOU?

PROGRAM

STRUCTURE AND CALENDAR

MORE MAFED

We thank our MAFED Students and Alumni for their suggestions, testimonials and photographs contained in this brochure. SDA Bocconi reserves the right to make any changes to the contents of this brochure (rules, curriculum, courses). SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED 6

WHY MAFED?

ITALIAN EXCELLENCE INSPIRED BY ITALY’S CULTURAL HERITAGE, SDA BOCCONI SCHOOL OF MANAGEMENT SHOWS ITS EXPERTISE IN THREE HIGHLIGHTS OF ITALIAN EXCELLENCE: THE ARTS, FASHION & DESIGN AND FOOD & BEVERAGE.

SDA Bocconi encourages its students to critically examine the managerial intricacies of the production of fine arts, fashion & design and food & beverage industries. In addition, students will understand the complexity companies have to manage in these areas by balancing economic competition with symbolic competition. Participants gain exposure to leading Institutions and companies within these industries, as well as learn about innovative management tools to ensure an interaction between practice and theory. For SDA Bocconi, Italian Excellence offers a special path for professional growth: an opportunity to broaden horizons, to absorb the value of arts and culture, and to understand the importance of knowing how to manage this important heritage.

CRISTINA NONINO CEO Nonino Distillatori SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED 7

ANTONIO BURRELLO Marketing & Communication Director, Salvatore Ferragamo

THERE ARE MANY FACTORS THAT HIGHLIGHT MAFED SUCCESS

SDA BOCCONI THE MILANO DEDICATED GUEST 360° DEGREE STRATEGIC POSITION FASHION/DESIGN FACULTY SPEAKERS KNOWLEDGE/ PARTNERSHIPS IN GLOBAL EFFECT EXPERTISE RANKINGS

NETWORK MADE IN ITALY NOT ONLY FASHION INTERNATIONAL ENTREPRENEURSHIP FIELD PROJECTS SCOPE

WELCOME TO YOUR MAFED. SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED 8

WHAT IS MAFED?

MAFED is a 12-month full-time and full-immersion international Program which aims to prepare graduates to thrive in the culture of results-oriented creativity. What we mean by this is that our students are well prepared to deal with the unlimited imagination of creative people, are able to be in touch with the beautiful and original, as well as cope with the realities of time constraints and the fickleness of consumers. LIVE THE EXPERIENCE.

FEDERICO SARZI BRAGA | CEO Gruppo Sanpellegrino SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED 9

MAFED­ IS UNIQUE

LOCATION IN MILANO, INTERNATIONAL GRADUATE AN EXCLUSIVE FACULTY RELEVANT INTERNATIONAL INTERNATIONAL CAPITAL STUDENTS WITH CONSISTING OF ACADEMICS, PARTNERSHIPS AND OF FASHION AND DESIGN. DIVERSE ACADEMIC, INDUSTRY EXPERTS AND NETWORKS ESTABLISHED PROFESSIONAL AND PROFESSIONALS FROM BY SDA BOCCONI IN THE PERSONAL BACKGROUNDS LEADING FASHION, DESIGN FASHION, LUXURY AND AND EXPERIENCE-BASED DESIGN-BASED INDUSTRIES. COMPANIES.

A VARIETY OF TEACHING TEAM AND INDIVIDUAL EXTRA-CURRICULAR METHODS: CASE STUDIES, PROJECTS IN LEADING ACTIVITIES, INCLUDING AN COMPANY VISITS, GUEST ITALIAN AND INTERNATIONAL ITALIAN LANGUAGE COURSE. SPEAKERS, ROLE PLAYING. FASHION, LUXURY AND DESIGN-BASED COMPANIES.

If you want to work in Fashion, MAFED clearly has to be your first choice. After working in PR and Marketing I wanted to learn more about Fashion. The combination of Fashion and Business knowledge is what makes this program so unique. From day one, I knew that I had made the right choice. I enjoyed and sucked in every little bit of it. LILI RADU | MAFED 2010 | German Managing Director, Lili Radu GmbH SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED 10

IS IT YOU?

IF YOU WANT TO AND YOU MEET THESE REQUIREMENTS  Take on a managerial role in fashion, luxury  A university degree (in any discipline). or design-based companies.  At least 2 years of work experience.  Have a hands-on learning experience,  TOEFL or IELTS or other tests where things are happening. recognized by the School.  Learn from the top companies in which you desire to work.  Make the most of a specialized, qualified THEN YOUR GOALS MATCH OURS, and stimulating environment. AND YES, IT’S YOU!

APPLY NOW CLASS PROFILE SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED 11

PROGRAM

A cross-disciplinary, 12-month full-time Master, taught entirely in English. Plus, an Italian language course is provided. Included in the Master are visits to companies and institutions, study tours, CARM (Career Management Program) and extra-curricular activities.

JANUARY 12 MONTHS COMPANY VISITS STUDY TOURS EXTRA-CURRICULAR MAFED CAREER TO NOVEMBER FULL-TIME ACTIVITIES CURRICULUM IN ENGLISH

MORE SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED 12

STRUCTURE AND CALENDAR SEP. JUL. FEB. MAY APR. JAN. JUN. DEC. OCT. AUG. NOV. NOV. MAR.

1 PRE-COURSES NOVEMBER

2 GENERAL MANAGEMENT & APPLIED MANAGEMENT JANUARY - MAY

3 SPECIALIZED COURSES JUNE

4 FIELD PROJECTS JULY - NOVEMBER

5 ADVANCED COURSES AND SEMINARS SEPTEMBER - NOVEMBER

MAFED CAREER CURRICULUM

GRADUATION SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED 13

LEARNING MODEL

TEACHING METHODS AND EVALUATION PROCESS The bulk of the teaching takes the form of structured lectures, often supported The program requires full-time commitment. The class schedule is as follows: by additional classes. The lecturing style tends to be 3 SESSIONS IN THE MORNING 1 SESSION IN THE AFTERNOON participatory, and lectures frequently incorporate case analysis and discussions. 8:30 am  10:00 am 2:30 pm  4:00 pm   There are also group work sessions and 10:15 am  11:45 am opportunities for project work, field 12:00 noon  1:30 pm investigations and individual research.­

I would recommend the SDA Bocconi MAFED because it offers unparalleled knowledge about the fashion industry, and so many doors to enter the industry, especially for students like myself who have no fashion background. In addition, you get experiences that you would never get at other schools such as luxury company visits, networking cocktails, and guest speakers coming from a multitude of different companies.

ISAAC ALEXANDER BATTAT FACULTY MAFED 2018 | Canadian SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED 14

ASSESSMENT

Course grades are based on assignments completed during the course and/or by examination at the end of each course. To qualify for the completion of the master, participants must successfully pass all the courses, including general management courses, major courses, fashion & design management courses, seminars and the field project. A UNIQUE LEARNING MODEL COMBINING MANAGEMENT WITH CREATIVITY.

MAFED CAREER CURRICULUM SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED 15

BAA BOCCONI ALUMNI ASSOCIATION

A VIBRANT AND LIVE COMMUNITY BAA today is a very useful network for its The BAA Bocconi Alumni Association is available to the over 100,000 alumni who members and the School, as it provides have received a degree from Bocconi – more than 12,000 of them from the MBA and companies and institutions the necessary Master SDA Bocconi programs – and to the Graduate, PhD and Master students. tools to generate authentic value in business. BAA’s main objective is to spread the value of a shared experience and culture, and RICCARDO MONTI | MBA 1989 President, The Boston Consulting Group Italy strengthen the ties among all alumni. President, BAA

THE BAA

CLUBS SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED I

MORE MAFED SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED II

REASONS WHY THE SDA BOCCONI MAFED COULD BE YOUR BEST CHOICE

1 2 3 4 5 TOP MANAGERIAL DEDICATED TOP DIRECT BRAND PROGRAM COMPETENCES FACULTY GUEST SPEAKERS EXPERIENCE To build rigorous To learn from an To enhance your skills To directly experience To be part of a top program managerial competences extraordinarily expert, through the opportunity brands in stores, in a top business school in Fashion, Design and dedicated, and passionate to get in touch with top showrooms, events and in one of the top capitals Experience-based industries faculty, consisting of over managers participating trade fairs, by “seeing and of Fashion and Design. by developing first-hand 30 professors who bring a in classes as guest touching” the product experiences in the field. 360 degree view about the speakers. where it is originally made. way these industries work, in order to equip students with the tools needed to envision the future, both as managers and as entrepreneurs.

6 7 8 9 10 THE FUTURE FIELD INT’L FONDAZIONE ALUMNI OF TRADITION PROJECTS ENVIRONMENT ALTAGAMMA NETWORK To learn how to design To have the opportunity to To be exposed to a unique To benefit from the To enter a unique business the future of tradition, spend two months working international environment strategic partnership with community and extended recognize the unique on field projects delivered that makes learning a Fondazione Altagamma, a alumni network, which DNA of Fashion and by top International Fashion process of exploring leading network of Fashion represent a long-lasting, Design Companies, and and Design Companies differences and celebrating and Design Brands and precious asset for the rest fueling it with new tools in order to practically diversity: with an average Companies and sparking of your professional life. made available by new apply the tools of more than 20 entrepreneurial inspiration. managerial approches, learned in class. nationalities per class, enhanced analytics, and MAFED in an ideal new technologies. laboratory to prepare students for working within multi-cultural environments. SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED III 1 PRE-COURSES NOVEMBER The MAFED program is extremely well-rounded for an individual who wants to enter the business of fashion and related industries. The program is formulated in a way that provides one to build BUILDING A BASIC MANAGERIAL PLATFORM. their business knowledge but with a heavy focus on fashion, retail,  BASICS OF MANAGEMENT customer experience, luxury and also within other areas such as  ACCOUNTING luxury automotive and hotelerie.

 QUANTITATIVE METHODS SUZANNE DEFELICE | American | MAFED 2017 SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED IV

2 GENERAL MANAGEMENT & APPLIED MANAGEMENT JANUARY - MAY

GENERAL MANAGEMENT COURSES APPLIED MANAGEMENT COURSES Gaining managerial tools, methods and concepts with a specific Understanding the key managerial processes in companies where focus on fashion and design-based companies. fashion, design and experience are the product/value.  FINANCIAL REPORTING  BUSINESS POLICY  COUNTRY MODELS  DESIGN FUNDAMENTALS AND ANALYSIS  PEOPLE MANAGEMENT IN FASHION & LUXURY AND TRENDS    CORPORATE FINANCE I  SALES MANAGEMENT ITALIAN EXCELLENCE SUPPLY CHAIN MANAGEMENT    MANAGEMENT  BUSINESS PLANNING MANAGING DESIGN-BASED MERCHANDISING OF CONTROL SYSTEMS COMPANIES  COMMUNICATION  FASHION MARKETING  INDUSTRY ANALYSIS MANAGEMENT  DATA ANALYSIS FOR MARKETING IN FASHION & LUXURY RESEARCH + EXCEL  MANAGING SYMBOL INTENSIVE COMPANIES SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED V

3 SPECIALIZED COURSES JUNE

DEVELOPING THE CORE  OMNICHANNEL AND RETAIL MANAGEMENT COMPETENCE AND TOOLS  DIGITAL STRATEGY, MARKETING, AND ECOMMERCE (in partnership with YOOX NET-A-PORTER GROUP) TO WORK IN FASHION, DESIGN,  AND EXPERIENCE-BASED CUSTOMER RELATIONSHIP MANAGEMENT INDUSTRIES  MERCHANDISING ADVANCED

MAFED equips you with the edge you need to become an international and well-networked fashion/design management professional. You have the opportunity to build up relevant management knowledge tailored to the respective industries, whilst gaining valuable "real-world" experience in projects with leading companies of the fashion/design industry. JOHANNES SIEBER | German | MAFED 2016 | Business Transformation Lead, Yoox Net-a-Porter Group

My MAFED in three words: exciting, bold, and inspirational. BASSEL AWADA | MAFED 2018 | Lebanese SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED VI

4 FIELD PROJECTS JULY - NOVEMBER

IN COMPANY GROUP PROJECTS COVER SEVERAL CORPORATE ASPECTS AND FUNCTIONS (BRAND POSITIONING, PRICING, ENTRY INTO NEW MARKETS, ETC.). SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED VII

5 ADVANCED COURSES AND SEMINARS SEPTEMBER - NOVEMBER

ADVANCED COURSES SEMINARS STUDY TOURS Going into the details, exploring advanced themes, Ad-hoc seminars to deepen knowledge (on a fee-paying basis) getting ready to deal with them. on advanced topics and learn state  THE ITALIAN AND THE FRENCH  INTERNATIONAL BUSINESS IN A GLOBAL ENVIRONMENT of the art methodologies and tools. FASHION AND LUXURY SYSTEMS  IN COMPARISON  DEVELOPING CREATIVITY IN BUSINESS CORPORATE SOCIAL RESPONSIBILITY IN FASHION & LUXURY (STUDY TOUR IN PARIS)  CREATIVE ENTREPRENEURSHIP   ECONOMICS OF CORPORATE THE ITALIAN AND THE SPANISH  CORPORATE FINANCE - ADVANCED GOVERNANCE FASHION SYSTEMS  BUYING IN FASHION & LUXURY FIRMS IN COMPARISON  PROCESSES AND COMPETENCE IN BRAND (STUDY TOUR IN MADRID)  RETAIL STOCK MANAGEMENT AND PRODUCT MANAGEMENT  THE ITALIAN AND THE US FASHION  PROCESSES AND COMPETENCE IN RETAIL SYSTEMS IN COMPARISON (RETAIL STUDY TOUR IN NEW YORK)

JEAN-CHRISTOPHE BABIN | CEO of Bulgari SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED VIII

GRADUATION DECEMBER

VIDEO GALLERY SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED IX

MAFED CAREER CURRICULUM

DEVELOP THE 5 FUNDAMENTAL SKILLS FOR YOUR PROFESSIONAL GROWTH The MAFED Career Curriculum is a learning path that helps you develop the 5 fundamental skills for your professional growth. The career curriculum has been designed by the SDA Bocconi Career Service in partnership with the Program Director and the School’s Center for Assessment & Development. It includes a variety of mandatory activities, at individual and class level, scheduled throughout the academic year.

5 1 NETWORK, NETWORK, NETWORK KNOW YOURSELF Leverage the SDA Bocconi Community AND YOUR STRENGTHS to expand your network. Gain awareness of your relationship style, • LUXURY & ARTS CLUB your impact on others • BAA EVENTS and your personal strengths. • COMPETITIONS & CHALLENGES TOOLS & RESOURCES • COACHING PROGRAM Support your research and job market intelligence with cool tools • V-MOCK 4 • THE TWO-HOUR JOB SEARCH DISCOVER THE OPEN AND 2 • BAA FREE MEMBERSHIP PLAN YOUR CAREER HIDDEN JOB MARKET • ONLINE RESOURCES Analyze your profile, build a realistic career plan. Learn how to look for a job and (INFO ABOUT INDUSTRIES • CAREERS IN FASHION & LUXURY – TALKS how employers in the industry source AND JOB SEARCH) WITH MANAGERS IN THE INDUSTRY the talent they need • CAREER ORIENTATION 1:1 • MEETINGS WITH HR PROFESSIONALS AND ALUMNI • ORIENTATION SESSIONS WITH HEADHUNTERS • FASHION & LUXURY RECRUITING DAY • COMPANY VISITS • MEETING WITH EMPLOYERS 3 ON CAMPUS TELL YOUR STORY Present your experience effectively, promote your professional identity. • CV WRITING & COVER LETTER • SPEED DATING ON CV AND COVER LETTER (CS) • PERSONAL BRANDING ON SOCIAL MEDIA • SMALL GROUP MOCK INTERVIEWS • PRESENTATION SKILLS SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED X

CLASS PROFILE MAFED CLASS OF 2018

PARTICIPANTS AGE GENDER NATIONALITIES WORK EXPERIENCE % 50 26 yrs ­(Average) WOMEN 88 19 2,8yrs (Average) INTERNATIONAL 43 % MEN 12 SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED XI

CLASS PROFILE MAFED CLASS OF 2018

COUNTRIES REPRESENTED AGE

CANADA, CHINA, COLOMBIA, FINLAND, FRANCE, GERMANY, GREECE, < 24 10% INDIA, ITALY, LEBANON, PERU, ROMANIA, RUSSIA, SPAIN, SWITZERLAND, 24-27 68% TAIWAN, TURKEY, USA, UK. 28-30 16%

> 30 6%

GEOGRAPHIC ORIGIN

EUROPE 34% WORKING EXPERIENCE ASIA 22% < 2 8% NORTH AMERICA 18% 2-3 70% ITALY 14% 4-6 22% LATIN AMERICA 8%

AFRICA & MIDDLE EAST 4%

SECTOR

DEGREE FASHION, DESIGN & LUXURY 54%

ECONOMICS 60% MARKETING, MEDIA, COMMUNICATION 16%

HUMANITIES 32% OTHER (REAL ESTATE, DISTRIBUTION AND COMMERCE) 12%

ENGINEERING/ARCHITECTURE 6% TOURISM, HOSPITALITY 10%

LAW 2% FINANCIAL SERVICES 8% SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED XII

AVERAGE PLACEMENT MAFED 2016

INDUSTRY FUNCTION AREA AVERAGE PLACEMENT BY INDUSTRY AVERAGE PLACEMENT BY FUNCTION AVERAGE PLACEMENT BY GEOGRAPHICAL AREA

FASHION 72% BRAND 68% ITALY 52%

EXPERIENCE 8% RETAIL 11% REST OF EUROPE 35%

OWN BUSINESSES 4% OTHER 21% AMERICA 6%

OTHER 16% AFRICA 4%

ASIA 3%

MAFED 2002-2015

INDUSTRY FUNCTION AREA AVERAGE PLACEMENT BY INDUSTRY AVERAGE PLACEMENT BY FUNCTION AVERAGE PLACEMENT BY GEOGRAPHICAL AREA

FASHION 68% BRAND 55% ITALY 45%

EXPERIENCE 8% RETAIL 20% REST OF EUROPE 32%

DESIGN 4% OTHER 25% AMERICA 13%

OWN BUSINESSES 4% ASIA 10%

OTHER 16% SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED XIII

ALUMNI NETWORK THE MAFED COMMUNITY IS PART OF THE BOCCONI ALUMNI ASSOCIATION AS WELL, WHICH CARRIES OUT MANY INITIATIVES, IN ITALY AND ABROAD, IN ORDER TO ACHIEVE ITS OBJECTIVES:

1 2 3 4 5 ENCOURAGING THE PROVIDING THEM WITH GAINING VISIBILITY AND PROMOTING INTERNATIONAL ENCOURAGING DONATIONS EXCHANGE OF EXPERIENCES CONTINUOUS LEARNING AND PRESTIGE FOR SDA BOCCONI DEVELOPMENT AND THE TO THE SCHOOL FROM AND NETWORKING AMONG CAREER SERVICE TOOLS AT THE NATIONAL AND GROWTH OF SDA BOCCONI INDIVIDUAL MEMBERS AND ALUMNI INTERNATIONAL LEVELS AND UNIVERSITÀ BOCCONI SUPPORTING FUND-RAISING ACTIVITIES THAT ENHANCE BOCCONI INITIATIVES.

Alumni activities are available at www.bocconialumni.it where you will find an online directory and names of Class Representatives, a calendar of events, newsletters, Chapter and Club news and many other Alumni targeted services.

STUDENT & ALUMNI CLUBS

PROFESSIONAL SOCIAL • ENTREPRENEURSHIP CLUB • RUNNING CLUB • ETHICA CLUB • SAILING CLUB • FINANCE CLUB • SKI CLUB • HEALTHCARE CLUB • INDUSTRY & OPERATIONS CLUB • LUXURY ARTS CLUB • MANAGEMENT & CONSULTING CLUB • MARKETING & TECH CLUB

INTERNATIONAL NETWORK SDA Bocconi Alumni live and work in more than 110 countries. The Alumni network is developing local chapters in a vast number of cities including Athens, Barcelona, Buenos Aires, Dubai, Frankfurt, Lisbon, London, Madrid, Mumbai, Munich, New York, Oslo, Paris, São Paulo, Shanghai, Tokyo, Zagreb and Zurich. In addition, there are a large number of more informal networks in other cities. SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED XIV

THE MAFED FACULTY

THE FACULTY COME FROM SDA BOCCONI SCHOOL OF MANAGEMENT AS WELL AS INDUSTRY EXPERTS AND PROFESSIONALS FROM LEADING FASHION, DESIGN AND EXPERIENCE-BASED COMPANIES.

FACULTY

MAFED has diversity in terms of students and professors which means you will meet students from diverse national, cultural and professional backgrounds in addition to a top-class faculty recruited among academic scholars, industry experts and professionals. STEFANIA SAVIOLO | SDA Professor of Strategic and Entrepreneurial Management; MAFED Courses Management of Creativity; Management in Symbol Intensive Companies

When you work to define future competitive strategies, it’s best to leave any strong preconceptions about trends and scenarios behind. SDA Bocconi’s experience and knowledge of the fashion world were very useful for this purpose, while its reputation helped key figures within our organization believe in the results of the research carried out. ENRICO DEGARA | Business Planning Director YKK Italia S.p.A. SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED XV

FONDAZIONE ALTAGAMMA

MAFED IS ORGANIZED WITH THE SUPPORT OF ALTAGAMMA, THE ASSOCIATION OF INTERNATIONALLY RENOWNED ITALIAN COMPANIES OPERATING AT THE HIGH END OF THE LUXURY BRAND MARKET. SDA BOCCONI | MASTER IN FASHION, EXPERIENCE & DESIGN MANAGEMENT MAFED XVI

KEY FACTS

12 MONTHS STARTING DATES: IN ENGLISH ROLLING  INFOLINE +39 02 5836 3177 FULL-TIME NOV 2018 AT SDA BOCCONI, APPLICATION  FAX +39 02 5836 3272 ONLINE TUTORIAL MILANO, ITALY PROCESS  [email protected] JAN 2019 PROGRAM START

ONLINE APPLICATION

COSTS & FUNDING

SDA BOCCONI MAFED. ADD MORE VALUE TO CREATIVITY. [email protected] Tel: 3115 3177 +39 5836 02 +39 5836 02 |Fax: 18 Italy Balilla, -20136 Milano, Via SERVICE ADMISSIONS AND RECRUITING SDA | Division Masters Bocconi of School Management SDA BOCCONI SCHOOL OF MANAGEMENT SDA BOCCONI | MASTERINFASHION, EXPERIENCE&DESIGNMANAGEMENT RETRO_MAGGIO2018.qxp_Layout 106/06/1815:50Pagina SDA BOCCONISCHOOLOFMANAGEMENT di potenziarelasuapresenza globale. SDA BocconiAsiaCenter, conl’obiettivo di conl’apertura hub pan-asiatico SDA Bocconihainoltre lanciatoun arte delvivere. moda,design,gustoe anche cultura, opportunità.Inoltredi Milano significa all’Europa, e contatti unmondodi unaportad’accesso e finanziariad’Italia, capitaleimprenditoriale,nella industriale dire scegliere uncontestostimolante Scegliere SDABocconiaMilanovuol BusinessSchoolmondiali. delle nell’élite EQUIS, AMBAeAACSB-chelapone iltriploaccreditamentoottenuto - School inEuropa etralepocheadaver SDA BocconiètraleprimeBusiness economici. isettori tutti di a professionisti ilmondoe tutto di -un’offertasettoriali rivolta formativa Eccellenza Osservatori eCentridi suMisura,RicercaFormativi applicata, Programmi eProgetti Executive eSpecialistici, Master Executive A questoconcorrono programmi MBA, innovazione. conoscenze elecapacitàdi promuovendo manageriale,le lacultura istituzioni aziendeedelle delle contribuiredi crescita alla persone, delle da oltre 40anni.Lasuamissionèquella formazionemanageriale è leadernella SDA BocconiSchoolofManagement

MAFED ACCREDITATIONS AND CERTIFICATIONS ACADEMIC/PROGRAM PARTNERSHIP Executive MBAaccreditedExecutive MBAaccredited Full-Time Development Management Education for Association The Italian Service Centre Financed Projects ISO9001:2008 Certification ManagementSystem Quality MBA provision accredited ofMBAs Association Schools ofBusiness Advance Collegiate to The Association AACSB International Provider RegisteredInstitute Education PMI-Project Management MCF program accredited of CFA Institute CFA program partner Academic Partner ® Investment AnalystAssociation Chartered Alternative Improvement System European Quality FOLLOW SDABOCCONION: MEMBERSHIPS QS Espansione Forbes The Economist-WhichMBA? Bloomberg Businessweek Financial Times RANKINGS Advanced Management Global Networkfor Member ofGNAM Management Education Principles forResponsible Member ofPRME Development Management Education for Association The Italian Companies International Management Schoolsand Community ofEuropean Management International Partnership in of BusinessinSociety The Academy SchoolsofBusiness Collegiate toAdvance The Association Management Development European for Foundation iflx XVII

© SDA Bocconi School of Management. All rights reserved. May 2018.