Personalization of Political Newspaper Coverage: a Longitudinal Study in the Dutch Context Since 1950
Personalization of political newspaper coverage: a longitudinal study in the Dutch context since 1950 Ellis Aizenberg, Wouter van Atteveldt, Chantal van Son, Franz-Xaver Geiger VU University, Amsterdam This study analyses whether personalization in Dutch political newspaper coverage has increased since 1950. In spite of the assumption that personalization increased over time in The Netherlands, earlier studies on this phenomenon in the Dutch context led to a scattered image. Through automatic and manual content analyses and regression analyses this study shows that personalization did increase in The Netherlands during the last century, the changes toward that increase however, occurred earlier on than expected at first. This study also shows that the focus of reporting on politics is increasingly put on the politician as an individual, the coverage in which these politicians are mentioned however became more substantive and politically relevant. Keywords: Personalization, content analysis, political news coverage, individualization, privatization Introduction When personalization occurs a focus is put on politicians and party leaders as individuals. The context of the news coverage in which they are mentioned becomes more private as their love lives, upbringing, hobbies and characteristics of personal nature seem increasingly thoroughly discussed. An article published in 1984 in the Dutch newspaper De Telegraaf forms a good example here, where a horse race betting event, which is attended by several ministers accompanied by their wives and girlfriends is carefully discussed1. Nowadays personalization is a much-discussed phenomenon in the field of political communication. It can simply be seen as: ‘a process in which the political weight of the individual actor in the political process increases 1 Ererondje (17 juli 1984).
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