The Missouri Association for Healthcare Public Relations and Marketing Announces the

2011 Advertising — Television Greater Than $1,000 1st “Kids … Growing Into Their $15,000 or Less Dreams” MU Health Care 1st “A Reason to Dance” University of Missouri Health Care Becky Davison & Marketing Team Columbia Heartland Health St. Joseph Advertising — Print 2nd “Kids … Growing Into Their Dreams” $1,500 or Less MU Health Care 1st “Real Men Wear Pink” University of Missouri Health Care Mineral Area Regional Medical Columbia Center Farmington 3rd “Miracle at Moila” Becky Davison & Marketing Team 2nd “Salute to Nurses Ads” Heartland Health CoxHealth Marketing & Planning St. Joseph CoxHealth Springfield Greater Than $15,000 1st “Everything is Possible SSM 3rd “Community-Based Marketing Health Care St. Louis Brand Testimonials” Outreach 2010” Mineral Area Regional Medical SSM Health Care Center St. Louis Farmington

2nd “I’m a Clot Stroke Awareness Greater Than $1,500 TV” 1st “Kids … Growing Into Their Rob Shelton & Tom Barry Dreams” SSM Health Care - St. Louis MU Health Care University of Missouri Health Care 3rd “Saint Francis Medical Center Columbia So Glad I’m Here OB TV Spots” Saint Francis Medical Center 2nd “Better. Every Day.” Cape Girardeau Capital Region Medical Center Jefferson City Advertising — Radio Advertising — Outdoor $1,000 or Less 1st “Southeast Cancer Center­ — A 1st “A Tradition of Community New Era of Care” Healthcare” SoutheastHEALTH Pike County Memorial Hospital Cape Girardeau Louisiana

1 2nd “Southeast Cancer Center — A 3rd “Boone Baby Campaign” New Era of Care” Boone Hospital Center SoutheastHEALTH Columbia Cape Girardeau Annual Reports 3rd “Better. Every Day.” Capital Region Medical Center $10,000 or Less Jefferson City 1st “What We Do: CMFHP 2010 Advertising — Multimedia (Tie) Community Report (Missouri)” Children’s Mercy Family Health Campaign Partners Kansas City $20,000 or Less 1st “A Reason to Dance” 1st “Foundation Annual Report Becky Davison & Marketing Team (Tie) 2009/2010” Heartland Health R. Veenhuis, B. Fagan & E. White St. Joseph Missouri Baptist Medical Center St. Louis 2nd “Heart Healthy 2011” Marketing Department 2nd “University of Missouri Health Hannibal Regional Hospital Care 2010 Annual Report” Public Relations Department 3rd “Hank’s Story” University of Missouri Health Care Patti Lemons, Dee Dee Jacobs & Columbia Becky Hamm CoxHealth Greater Than $10,000 Springfield 1st “I WIN! 2010 Annual Report” Ranken Jordan — A Pediatric Greater Than $20,000 Specialty Hospital 1st “Redefining Pediatric Medicine Maryland Heights Campaign” Shawn Arni & Callahan Creek 2nd “2009 Children’s Mercy Children’s Mercy Hospitals and Hospitals and Clinics Annual Clinics Report” Kansas City S. Duane & S. Arni Children’s Mercy Hospitals and 2nd “Pursue Knowing” Clinics Steven Kutheis Kansas City St. Louis Children’s Hospital

2 Best PR/Marketing Project Direct Mail for a Small/Rural Hospital $2,500 or Less 1st “Baby Place Multi-media 1st “An Evening Under the Stars” Campaign” Donna Dalessandro & Amy Scotland County Hospital Connelly Memphis BJC HealthCare St. Louis 2nd “Be Nice Boot Camp” Ozarks Community Hospital 2nd “Human Motion Institute Golf Springfield Clinic” Amy Owens 3rd “2011 Healthy Kid’s Day” Heartland Health Cooper County Memorial Hospital St. Joseph Boonville 3rd “Are You One of the 6 in 10?” Cooperative Partnerships Mineral Area Regional Medical Center 1st “Partnership With the Magic Farmington House, Children’s Museum” Carolyn Schainker Greater Than $2,500 St. Louis Children’s Hospital 1st “Redefining Pediatric Medicine” 2nd “Stroke Awareness Media Shawn Arni & Callahan Creek Partnership” Children’s Mercy Hospitals and Rob Shelton Clinics SSM Health Care - St. Louis Kansas City

3rd “Dig for Life Campaign” 2nd “A New Partnership in Care” Saint Francis Medical Center SoutheastHEALTH Cape Girardeau Cape Girardeau

Crisis Communications 3rd “Meet My Better Half” Jennifer Benz and Prairie Dog St. Anthony’s Medical Center 1st “Tornado Damaged SSM St. Louis Imaging Center” Network Communications SSM Health Care - St. Louis Employee Communications Projects 2nd “University Hospital Lockdown” Public Relations Department $2,500 or Less University of Missouri Health Care 1st “Experience Exceptional: Make Columbia a Commercial! Video Contest” SSM Health Care St. Louis 3 2nd “First Day Orientation Video” 2nd “Treasures Magazine” Daniel Hernandez & Kris Daise S. Duane & B. Mueth Heartland Health Children’s Mercy Hospitals and St. Joseph Clinics Kansas City 3rd “Anita Answers” Public Relations Department 3rd “Physician’s Update” University of Missouri Health Care Shawn Arni, Telisa Hassen & Columbia Megan Stock Children’s Mercy Hospitals and Greater Than $2,500 Clinics Kansas City 1st “Clean Hand Jive Campaign” Saint Francis Medical Center Cape Girardeau Printed - Greater Than $10,000 1st “Ellis” 2nd “2010 Showcase for Sharing” Public Relations Department SSM Health Care University of Missouri Health Care St. Louis Columbia

External Publications/Routine 2nd “Safe & Sound” Telisa Hassen & True North Electronic Custom Media Children’s Mercy Hospitals and 1st “Healthy Kids News” Clinics Telisa Hassen & True North Kansas City Custom Media Children’s Mercy Hospitals and 3rd “HealthSense Magazine” Clinics Teri Watts, Editor & Kansas City Becky Hamm, Designer CoxHealth 2nd “OMCNews” Springfield Ozarks Medical Center West Plains Internal Publications/Routine 3rd “Services to Business e-Newsletter” Electronic Saint Francis Medical Center 1st “Children’s Chat” Cape Girardeau John Twombly St. Louis Children’s Hospital Printed - $10,000 or Less 2nd “Friday Report” 1st “Imagine” Gene Hallinan Public Relations Department Centerpoint Medical Center University of Missouri Health Care Independence Columbia

4 3rd “Rapid Pulse” Media Relations Activity or Citizens Memorial Hospital Program Bolivar Small/Rural Hospital Printed - $1,000 or Less 1st “Healthy U Radio Show” 1st “DePaul News Employee “Healthy U Radio Show” With Newsletter” Dr. Randy Tobler Jamie Newell & Rachel Peine Scotland County Hospital SSM DePaul Health Center Memphis Bridgeton Mid to Large Size Hospital 2nd “PowerLine Employee Newsletter” 1st “Ozarks Medical Center Saint Francis Medical Center Emergency Department Grand Cape Girardeau Opening” Ozarks Medical Center 3rd “InforMed - SoutheastHEALTH West Plains Employee Newsletter” SoutheastHEALTH 2nd “British Invasion: International Cape Girardeau Media Coverage Results in New Patient Population” Printed - Greater Than $1,000 Abby Wuellner St. Louis Children’s Hospital 1st “BJC Today” BJC Today Staff 3rd “Womancare Expansion” BJC HealthCare Saint Francis Medical Center St. Louis Cape Girardeau

2nd “Pediatric Perspectives” Websites John Twombly St. Louis Children’s Hospital Internet 3rd “CoxHealth Connection” 1st “Internet Site Rework” Randy Berger, Corporate Dave Lalande, Webmaster Communications Hannibal Regional Hospital CoxHealth Springfield 2nd “OCH Website www.ochonline.com” Ozarks Community Hospital Springfield

5 3rd “Siteman Cancer Center Physician Relations/ Website” Mary Lee & Dustin Horn Communications Projects Siteman Cancer Center St. Louis 1st “Children’s Mercy Resource Guide” Intranet Megan Stock & Shawn Arni Children’s Mercy Hospitals and 1st “CoxHealth Intranet” Clinics Corporate Communications Kansas City CoxHealth Springfield 2nd “University Physicians 2011 Directory” Social/Interactive Media Public Relations Department University of Missouri Health Care 1st “BooneStories.com” Columbia Boone Hospital Center Columbia 3rd “Therapy Referral Source Marketing” 2nd “Heartland Health Facebook — Bothwell Regional Health Center Defending the Hospital” Sedalia Ben Daugherty Heartland Health Special Marketing or Public St. Joseph Relations Projects

Photography Less Than $2,500

1st “Barnes-Jewish Hospital Lab 1st “St. Baldrick’s Day Fundraiser” (Tie) Week Display” Public Relations Department Tim Mudrovic, Photographer University of Missouri Health Care BJC HealthCare Columbia St. Louis 2nd “Exceptional Performance and 1st “2011 Calendar Photography” Service Awards” (Tie) Ranken Jordan — A Pediatric Marketing and PR Specialty Hospital SSM Health Care - St. Louis Maryland Heights 3rd “Oral Cancer Screening 2nd “Fall 2010 Imagine Photographs” Saint Francis Medical Center Public Relations Department Cape Girardeau University of Missouri Health Care Columbia

6 $2,500 to $10,000 Special Purpose Publications 1st “Southeast Cancer Center - 5 for $5 Campaign” $5,000 or Less SoutheastHEALTH 1st “School Outreach Brochures” Cape Girardeau (Tie) Donna Dalessandro & BJC School Outreach 2nd “St. Mary’s Hands on Hearts BJC HealthCare Community Event” St. Louis St. Mary’s Marketing Department St. Mary’s Health Center 1st “Stories From the Storm” Jefferson City (Tie) SSM Health Care - St. Louis

3rd “myBJC Launch Campaign” 2nd “2010 Wish List” Maureen Lynam Telisa Hassen BJC HealthCare Children’s Mercy Hospitals and St. Louis Clinics Kansas City Greater Than $10,000 1st “Redefining Pediatric Medicine Greater Than $5,000 (Tie) National Reputation Campaign” 1st “2011 Calendar” Shawn Arni & Callahan Creek Ranken Jordan — A Pediatric Children’s Mercy Hospitals and Specialty Hospital Clinics Maryland Heights Kansas City 2nd “Ascension Health 10th 1st “MU Children’s Hospital Move” Anniversary Book” (Tie) Public Relations and Marketing Ascension Health University of Missouri Health Care St. Louis Columbia

2nd “21st Annual America’s Health Video Rankings Report on State Public Health: Integrated Public $5,000 or Less Relations Plan” 1st “Safety Matters” Biotechnology & Healthcare Cyndi Fahrlander Communication Carondelet Health Fleishman-Hillard, Inc. Kansas City Kansas City

7 2nd “Beyond the Bedside: The Story 2nd “Our People: The Triumphant of Aleah Holliman” (Tie) Nurse” Ranken Jordan — A Pediatric SSM Health Care Specialty Hospital St. Louis Maryland Heights Written for All Other 3rd “T.J. on the Move Videos” Audiences Public Relations Department University of Missouri Health Care 1st “In the Game: Cystic Fibrosis Columbia Doesn’t Sideline Jeffrey Mullen” Public Relations Department Greater Than $5,000 University of Missouri Health Care Columbia 1st “Pink Up Cape Video” Saint Francis Medical Center 2nd “That is Dedication” Cape Girardeau Public Relations Department University of Missouri Health Care 2nd “A New Era” Columbia SoutheastHEALTH Cape Girardeau 3rd “A Bad Case of the Zzzzzzzz … ” Jessica M. Salazar 3rd “HealthSense TV” Children’s Mercy Hospitals and Marketing and Planning Clinics CoxHealth Kansas City Springfield

Writing

Written for Employee/ Physician Audience 1st “Our People: The Quarterback” SSM Health Care St. Louis

2nd “Nurse’s Quick Action Prevents a Tragedy” (Tie) Randy Berger CoxHealth Springfield

8 The Missouri Association for Healthcare Public Relations and Marketing Announces the

2011