A DEEPER LOOK INTO WHAT’S BEHIND THE BUBBLES

LLS pioneered the Prosecco category in

1984 with the introduction of Zardetto,

the first Prosecco on the US Market.

Today, Prosecco is a bubbling category,

growing double digits year over year, rosecc�and is a favorite sparkling choice among buyers and consumers across the country.

Similar to the Champagne category, the

Prosecco category can be segmented into

three producer types: Cantina Sociale/

Cooperative, Négociant/Bottler and

Grower/Producer. To reflect this structure,

LLS has rounded out its portfolio to provide

the US market with the best Proseccos

of the region showcasing the true

representation of the region’s diversity. THE PROSECCO QUALITY PYRAMID

The Prosecco region is divided into 5 tiers of quality distinguished by vineyard sites, yields and methods of production

VALDOBBIADENE SUPERIORE DI CARTIZZE DOCG Cartizze is a subzone of the steepest hillsides within the commune of Valdobbiadene, covering just 107 hectares. This pentagon shaped region has the perfect combination of a mild climate along with ancient moranic, sandstone and clay soils, giving the wines complexity and elegance. The maximum grape yield is 12 tons per hectare, the smallest in the region.

Valdobbiadene Superiore di VALDOBBIADENE CONEGLIANO PROSECCO SUPERIORE RIVE DOCG Cartizze DOCG “Rive,” in local dialect, means the slopes of the steep hills that are characteristic of the zone. These wines are produced from single vineyards with high-quality terroirs, and express the distinctive combination of soil, exposure and microclimate. Within the denomination there are 43 Rive, with smaller yields per hectare, grapes are exclusively hand picked and the vintage is Valdobbiadene Conegliano Prosecco always shown on the label. Superiore Rive DOCG VALDOBBIADENE CONEGLIANO SUPERIORE DOCG A historical wine growing region since Roman times that was first outlined in 1930s. Sixteen years later, the “Brotherhood of Prosecco” was founded and in 1962, 11 producers formed Valdobbiadene the Consortium for the Protection of Prosecco from Conegliano and Valdobbiadene. Conegliano In 1969, DOC status was granted to the Prosecco produced in the 15 communes Superiore DOCG between Conegliano and Valdobbiadene followed by DOCG status in 2009.

PROSECCO DOC TREVISO Subzone of the Prosecco DOC area, outlining the traditional production zone Prosecco DOC for light, fruity, sparkling wines made from the Glera grape. Treviso PROSECCO DOC Established as a protected geographic origin in 2009, this region located in the Northeast encompasses 5 Veneto provinces (Treviso, Venice, Vicenza, Padua, Belluno) and 4 provinces in Friuli

Prosecco DOC Venezia Giulia (Gorizia, Pordenone, Trieste and Udine). THE UNOFFICIAL PROSECCO

Friuli QUALITY PYRAMID

Italy Similar to the champagne category, producers Treviso of Prosecco can be segmented into three broad Veneto Venezia categories of producer types

GROWER/PRODUCER Similar to the Récoltant-Manipulants (RM) of Champagne – these are the families that have owned and farmed the same small plots for generations. Grower/Producers own and manage the vineyards and they harvest their own grapes. Their wines are distinctive, reflective of terroir, and often show climatic nuances from vintage to vintage. Typically, production quantities are small.

NÉGOCIANT/BOTTLER Similar to the Négociant-Manipulants (NM) of Champagne. Négociant/Bottlers buy their grapes from select grape growers throughout the region with whom they have The DOCG is set between the two historical towns of Prosecco, long standing relationships. They focus on Valdobbiadene and Conegliano blending grapes from different regions and sometimes vintages to produce a consistent taste and product every year. CONEGLIANO VALDOBBIADENE CANTINA SOCIALE/COOPERATIVE Similar to the Coopératives de Manipulation The cultural capital of the The heart of Prosecco’s (CM) of Champagne. Growers supply the DOCG and home to Italy’s production surrounded by HISTORICAL first school of winemaking cooperative with grapes which are the vineyards of astonishing SIGNIFICANCE where Prosecco’s beauty. Some of the bottled under a private label or as a large production method was steepest vineyards in Italy. co-op brand. Some of the biggest brands perfected. are second level cooperatives or a co-op of cooperatives. Greater temperature Warmer and drier making CLIMATE fluctuations leading to for richer wines racier acidity

TOPOGRAPHY Rolling, smooth hillsides Steep hillsides

GROWER/ PRODUCER

SOILS NÉGOCIANT/ Clay and limestone with a Moraines, sandstone BOTTLER mix of alluvial and glacial and clay

GENERAL Perfumed and lean with CANTINA SOCIALE/ Less floral, more fruity with TASTING discernable minerality and COOPERATIVE rounder mouthfeel NOTES bracing acidity THE LLS PROSECCO PORTFOLIO

AREA OF RESIDUAL PRODUCER PROSECCO KEY SELLING POINTS PRODUCTION SUGAR (G/L)* TYPE

Cantina • Fresh, elegant and versatile Stella Prosecco DOC Prosecco DOC Zone 14 g/L Sociale/ • Innovation brand Cooperative

• First Prosecco introduced in the USA Hilly area just outside • Same family style for last 30 years Zardetto Prosecco the eastern border of • Long term relationships with small growers Négociant/ 10 g/L DOC Brut the DOCG, northeast • Fruit from hilly vineyards ONLY, yielding Bottler of Conegliano lower levels of residual sugar • Fine, tiny bubbles

Family owned Marsuret Prosecco DOC vineyards in Treviso Grower/ 14-16 g/L • Sourced from estate grown fruit Treviso Extra Dry hills close to Producer Valdobbiadene

• Sourced from single vineyard • Includes Vintage Date Zardetto “Zeta” Conegliano Single vineyard in • Expressive of the terroir - clear and Négociant/ Valdobbiadene Prosecco Valdobbiadene hills, 20 g/L recognizable characteristics linked to the Bottler Superiore DOCG Dry at 1,100 ft elevation unique red clay soil • More body, structure, intense fruity aromas

Marsuret “San Boldo” Family owned • The driest and most modern version of Grower/ Valdobbiadene Prosecco vineyard in DOCG 11 g/L Marsuret’s Proseccos Producer Superiore DOCG Brut Valdobbiadene area

Zardetto • Sourced from one of the best sites in the Single vineyard in “Tre Venti” Conegliano DOCG area the San Pietro di Négociant/ Valdobbiadene Prosecco 8 g/L • Complex sparkling wine with personality Feletto commune of Bottler Superiore Rive di Ogliano Valdobbiadene • “Tre Venti” referencing the three winds that DOCG Brut cross at the Ogliano hillside

Family owned • Sourced from most protected estate Marsuret Prosecco Superiore vineyards in the grown fruit Grower/ 27 g/L di Cartizze DOCG Cartizze area of • Grown along the coveted steep moranic Producer Valdobbiadene slopes of Cartizze with low yields per hectare

0 3 6 12 17 32 *THE MAXIMUM G/L RESIDUAL SUGAR IN PROSECCO Brut Nature Extra Brut Brut Extra Dry Dry

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