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Taís De F. Saldanha Iensen TRABALHO FINAL DE GRADUAÇÃO II O SEGREDO DE VICTORIA: UM ESTUDO SOBRE AS ESTRATÉGIAS PUBLICITÁRI
Taís de F. Saldanha Iensen TRABALHO FINAL DE GRADUAÇÃO II O SEGREDO DE VICTORIA: UM ESTUDO SOBRE AS ESTRATÉGIAS PUBLICITÁRIAS EVIDENTES NO VICTORIA’S SECRETS FASHION SHOW Santa Maria, RS 2014/1 Taís de F. Saldanha Iensen O SEGREDO DE VICTORIA: UM ESTUDO SOBRE AS ESTRATÉGIAS PUBLICITÁRIAS EVIDENTES NO VICTORIA’S SECRETS FASHION SHOW Trabalho Final de Graduação II (TFG II) apresentado ao Curso de Publicidade e Propaganda, Área de Ciências Sociais, do Centro Universitário Franciscano – Unifra, como requisito para conclusão de curso. Orientadora: Prof.ª Me. Morgana Hamester Santa Maria, RS 2014/1 2 Taís de F. Saldanha Iensen O SEGREDO DE VICTORIA: UM ESTUDO SOBRE AS ESTRATÉGIAS PUBLICITÁRIAS EVIDENTES NO VICTORIA’S SECRETS FASHION SHOW _________________________________________________ Profª Me. Morgana Hamester (UNIFRA) _________________________________________________ Prof Me. Carlos Alberto Badke (UNIFRA) _________________________________________________ Profª Claudia Souto (UNIFRA) 3 AGRADECIMENTOS Inicialmente gostaria de agradecer aos meus pais por terem me proporcionado todas as chances possíveis e impossíveis para que eu tivesse acesso ao ensino superior que eles nunca tiveram, meus irmãos por terem me aguentado e me ajudado durante esse tempo, meus tios e tias, que da mesma forma que meus pais, sempre me incentivaram a estudar, meus avós que sempre me ajudarem nos momentos difíceis com sua sabedoria e experiência. Gostaria também de agradecer em especial à tia Edi, minha dinda, minha madrinha de coração que junto com meus pais, sempre me deu todo tipo de apoio para que eu não desistisse, mesmo nos momentos mais difíceis. Meu amigo Rafa que me deu a ideia do tema e ter me ajudado até a finalização do mesmo. -
PETER LINDBERGH: the Unknown a Breathtaking Story in Photographs and an Innovative New Chapter in Fashion Photography
SCHIRMER/MOSEL VERLAG WIDENMAYERSTRASSE 16 • D-80538 MÜNCHEN TELEFON 089/21 26 70- 0 • TELEFAX 089/33 86 95 e - mail: press@schirmer- mosel.com Munich, March 2011 PRESS RELEASE PETER LINDBERGH: The Unknown A breathtaking story in photographs and an innovative new chapter in fashion photography Internationally-known German fashion photographer Peter Lindbergh was born in 1944 and grew up in Duisburg. During the eighties, he revolutionized his métier with his iconic images of Linda Evangelista, Naomi Campbell, Cindy Crawford, Tatjana Patitz, Nadja Auermann and other supermodels. His photographs sought to capture the personality, character, and identity of the models — and not just the glitter and glamour. In doing so, Lindbergh laid the foundation for the “supermodel” phenomenon that swept the globe. Peter Lindbergh: Peter Lindbergh’s new project, The Unknown, represents yet another innovative The Unknown The Chinese Episode chapter in the field of fashion photography. His exhibition at the Ullens Center for With an Interview by Jérôme Sans Contemporary Art in Beijing (1 April through 22 May 2011) consists of huge murals 200 pages, 89 plates that are reproduced in our new photo book Peter Lindbergh: The Unknown. The Chinese ISBN 978-3-8296-0544-1 English edition with German Episode (200 pages, 89 plates). Lindbergh’s extraordinary images are displayed within supplement an unusual framework and from a novel perspective for fashion photography: The € 49.80; (A) 51.20; sFr 70.90 Unknown is a photographic “serial novel” of fashion shootings set against the backdrop of a fictitious landing of beings from outer space. Peter Lindbergh commenced this visual tour de force in 1990, and he has pursued it with cineastic intensity to the present day. -
Model and Believe It Is a Potentially Exciting Opportunity
INFLUENCER & TEAM TESTIMONIALS Companies gain market share by inorganic growth...by acquisition, by playing Pac Man in the marketplace. Few companies gain Internet valuation metrics by such a formula because users are fickle and they themselves cannot be "bought" in the normal way that revenue and economies of scale can be purchased. Hunny is different...where old school meets new school...disruptive and creative and highly monetizable, we believe. WE sought to aggregate influencers.....100 at first...200 after that....maybe 1000 after that. Who are influencers? They are the new way to market to Millennials and the consumer......through people who trust people. An Influencer, by definition, has a following of people that he or she "influences." They may be promoting the way they cut something in half, a jump rope, or the way they interact with cats. Whatever they are promoting, their micro universe of fans likes it, enough to call themselves a follower. And Corporate America likes that...enough to pay those influencers, in some cases, a million dollars or more to promote their brand or product. Yes, we said a "million dollars or more." Our brand and product is a new social communications platform...but you already know that. You're at the end of the business plan. In the next section, you will read what we call third party validation. You will see the veracity of our plan with respected people in the influencer world who state, in unequivocal terms, that they believe they can bring us the coveted 100 influencers with which to initiate our platform to the world. -
Dur 14/03/2013
4 JUEVES 14 DE MARZO DE 2013 VIVIR BIEN TRADICIÓN Y VERDAD Tercer lugar, Kate Moss. Poco podemos decir Quinto lugar, Doutzen Kroes. Es una supermo- de ella que aún no se haya dicho, pero es justo reco- delo neerlandesa y una de los famosos Ángeles de Vic- nocer su capacidad de reinventarse -sorteando ade- toria’s Secret.Es uno de los rostros de cosméticos más más algún que otro escándalo-. Además de sus múl- conocidos internacionalmente y es una de las mujeres tiples campañas publicitarias, Moss aún sigue ob- más deseadas,por su belleza holandesa y sus labios teniendo jugosos ingresos de su alianza con carnosos rosados. Su paga es de 6 millones de dólares. Topshop.Su paga es de 13.5 millones de dólares. Segundo lugar, Heidi Klum. Se dio a conocer por desfilar para Victoria’s Secret donde se convir- tió en uno de los primeros “Ángeles” y por posar pa- ra las revistas Elle, Sports Illustrated Swimsuit Cuarto lugar, Adriana Lima. Es una Super- Issue o para las ediciones alemana y francesa de la modelo internacional de fotografía, pasarela, spots revista Vogue.A pesar de haber abandonado a los publicitarios y uno de los rostros de Victoria’s Se- ángeles de Victoria´s Secret, Klum ha sabido rein- cret. Lima ha sabido demostrar su versatilidad en ventarse como empresaria. Sus ingresos provienen, las recientes colaboraciones que ha protagonizado en su mayoría, de sus proyectos televisivos.Actual- para Loewe y Givenchy.Su paga actualmente es de mente su paga es de 20 millones de dólares. 8 millones de dólares. -
Marcas E Editoriais De Moda Em Diferentes Nichos De Revistas Especializadas
UNIVERSIDADE DA BEIRA INTERIOR Engenharia Marcas e Editoriais de Moda em Diferentes Nichos de Revistas Especializadas O caso Vogue, i-D e Dazed & Confused Joana Miguel Ramires Dissertação para obtenção do Grau de Mestre em Design de Moda (2º ciclo de estudos) Orientador: Prof. Doutora Maria Madalena Rocha Pereira Covilhã, Outubro de 2012 Marcas e Editoriais de Moda em Diferentes Nichos de Revistas Especializadas II Marcas e Editoriais de Moda em Diferentes Nichos de Revistas Especializadas Agradecimentos Ao longo do percurso que resultou na realização deste trabalho, foram várias as pessoas que ajudaram a desenvolve-lo e que disponibilizaram o seu apoio e amizade. Desta forma, o primeiro agradecimento vai para a orientadora, Professora Doutora Maria Madalena Rocha Pereira, que desde o início foi incansável. Agradeço-lhe pela disponibilidade, compreensão, por me ter guiado da melhor forma por entre todas as dúvidas e problemas que foram surgindo, e por fim, pela força de vontade e entusiamo que me transmitiu. A todos os técnicos e colaboradores dos laboratórios e ateliês do departamento de engenharia têxtil da Universidade da Beira Interior agradeço o seu apoio e os ensinamentos transmitidos ao longo da minha vida académica. Agradeço em especial á D. Lucinda pela sua amizade, e pelo seu apoio constante ao longo destes anos. Às duas pessoas mais importantes da minha vida, pai e mãe agradeço do fundo do coração por todo o amor, carinho, compreensão, e por todos os sacrifícios que fizeram, de modo a me permitirem chegar ao final de mais esta etapa de estudos. Aos meus avós e restante família que também têm sido um pilar fundamental na minha vida a todos os níveis, os meus sinceros agradecimentos. -
Claudia Schiffer – the Beauty Icon She Is the Muse of Fashion Designers, the Face of the Nineties, One of the Most Beautiful Women in the World
Volume 10. One Germany in Europe, 1989 – 2009 Model Claudia Schiffer becomes an International Beauty Icon (2004) The msn-internet magazine “beautylive” recounts the stunning success story of supermodel Claudia Schiffer, who took the fashion world by storm in the early 1990s and quickly became one of the world’s most photographed faces. Together with fellow German models Nadja Auermann and Tatjana Patitz, and German fashion designer Karl Lagerfeld, Schiffer helped the German fashion industry gain new relevance and enhanced international prestige. What the following piece lacks in sophistication, it makes up for in breathless enthusiasm. Published in 2004, thus well after the peak of Schiffer’s modeling career, the article is a testimony to her continued hold on the German imagination. Claudia Schiffer – the Beauty Icon She is the muse of fashion designers, the face of the nineties, one of the most beautiful women in the world. The Claudia Schiffer era has catapulted the experience of being a model into a different sphere – it has made the girls at the top into stars worthy of veneration. Because whoever wants to be at the very top must be able to do more than just pose beautifully. This is the story of a charismatic blonde, a German businesswoman, a mother of two – the story of a star. The discovery: Where do we begin? It all began with all-night dancing in a discotheque on the Kö in Düsseldorf in 1987. It was October. Claudia Schiffer was still in school back then and out with a few friends. Michael Levaton, head of the French modeling agency Metropolitan, was sitting at the bar and watching her. -
The Independent Magazine September 2003 P. 6-10 Foreign
The Independent Magazine September 2003 p. 6-10 Foreign bodies Think Nineties grunge-chic, and you’re probably thinking of a Juergen Teller Image. But, as the photographer tells Sebastian Smee, while he’s still fascinated with the wilder shores of fashion, his work is moving ever closer to home. Portrait by Gautier Deblonde THIS ONE will take some explaining. The photographer Juergen Teller pauses for a good 10 seconds, then ruffles his hair. I have asked about the circumstances that gave rise to the somewhat surreal image you see above. The sprouting flora, I have already learnt, is not an overgrown hedge: it’s a resplendent version of the artist Jeff Koons’s most famous work. Puppy. Nor is that a discarded Barbie doll straddling one of its ears: it’s the American supermodel Stephanie Seymour. This, as it happens, is Seymour’s place in Connecticut: her freshly mown lawn, her Puppy, and — not far out of shot — her 100 horses, her two swimming pools, her world- class collection of haute couture, her collection of late 20th-century art... “I guess I met Stephanie around ‘94,” begins Teller. We are on the ground floor of his studio and home in London’s Ladbroke Grove. A table in the middle of the room is piled with prints of photographs. There is a scale model of a gallery on the floor, which Teller and his assistants are using to plan the hanging of his September exhibition at Milton Keynes Gallery; at the far end of the room is a doorway and stairs leading up (to his studio) and down (to his living quarters). -
⋙Victoria's Secret Backstage Sexy : Tyra Banks, Ana Beatriz Barros
Read and Download Ebook Victoria's Secret Backstage Sexy : Tyra Banks, Ana Beatriz Barros, Gisele Bundchen... Victoria's Secret Backstage Sexy : Tyra Banks, Ana Beatriz Barros, Gisele Bundchen, Heidi Klum, Adriana Lima and Oluchi Onweagba Victoria's Secret Backstage Sexy : Tyra Banks, Ana Beatriz Barros, Gisele Bundchen, Heidi Klum, Adriana Lima and Oluchi Onweagba Beautiful Coffee Table Book of some of the most famous of the Victoria Secret Models. Tyra Banks, Gisele Bundchen, Heidi Klum, Adriana Lima, Oluchi Onweagba and Ana Beatriz Barros and Photographed by Russel James and Linda Posnick. Download Victoria's Secret Backstage Sexy : Tyra Banks, Ana ...pdf Read Online Victoria's Secret Backstage Sexy : Tyra Banks, A ...pdf PDF File: Victoria's Secret Backstage Sexy : Tyra Banks, Ana Beatriz Barros, Gisele Bundchen, Hei... 1 Read and Download Ebook Victoria's Secret Backstage Sexy : Tyra Banks, Ana Beatriz Barros, Gisele Bundchen... You May Also Like: Cross-Country Soaring (Streckensegelflug), 7th Edition Part I: Flying Practice and Techniques. Part II: Theoretical Section. Download I Have a Turtle (A Whitman Tiny-Tot Tale #2942) Download ADVENTURES IN ENGLISH LIT: Teaching Resources G.... (Unit 6) Teaching Resources G - Unit Six, Athena Edition Download Simians, Cyborgs, and Women: The Reinvention of Nature Simians, Cyborgs and Women is a powerful collection of ten essays written between 1978 and 1989. Although on the surface, simians, cyborgs and women may seem an odd threesome, Haraway describes their profound link as "creatures" which have had a great destabilizing place in Western evolutionary tech Download PDF File: Victoria's Secret Backstage Sexy : Tyra Banks, Ana Beatriz Barros, Gisele Bundchen, Hei.. -
Brazilfoundation Comemora 10 Edições De Gala Em Nova York
Contatos: Pedro Henrique França, [email protected], Nathalia Lavigne, [email protected] Nova York, agosto de 2012 BrazilFoundation comemora 10 edições de Gala em Nova York Para celebrar quase uma década de tradição do evento, a fundação revisa o passado e projeta o futuro em um jantar beneficente no dia 19 de setembro, no Museu Americano de História Natural Nova York – É com grande entusiasmo que anunciamos a décima edição do Gala da BrazilFoundation, que será realizado no dia 19 de setembro, no Museu Americano de História Natural, em Nova York. Afinal, quase dez anos depois do primeiro Anual Gala, em 2003, ultrapassamos a marca de 7 mil apoiadores, responsáveis por arrecadar cerca de 18 milhões de dólares e apoiar mais de 300 iniciativas sociais do Brasil em 26 diferentes estados. “Foram muitos os desafios da BrazilFoundation ao abrir novos caminhos em filantropia. O mais importante foi ganhar a confiança dos indivíduos, empresas e organizações da sociedade civil que se transformaram em voluntários, doadores e parceiros. É um imenso orgulho ver o nome da fundação reconhecido pelo trabalho que realiza e pelo incentivo que proporciona aos empreendedores sociais espalhados por diversos estados brasileiros”, comemora a presidente-fundadora Leona Forman. Para marcar essa data especial, a BrazilFoundation vai homenagear uma das idealizadoras do evento junto com Leona: a psicóloga Malu Millerman. Nascida em São Paulo, ela vive em Nova York desde 1993, quando o marido Sergio Millerman recebeu uma proposta de trabalho para morar na cidade. “Tem sido um prazer acompanhar o grande sucesso que o Gala atingiu e cumprir a grande missão de ajudar projetos sociais no Brasil”, declara. -
Fotografi 105 NOK
Nummer 2 2021 Fotografi 105 NOK Mikael Jansson Aapo Huhta Terje Abusdal K. Linnea Backe Lisa Digernes Tina Modotti Kyrre Lien Morten Løberg TIDSAM 2611-02 02 7 388261 110502 RETURUKENummer 19 2 — 2021 1 Innhold 7 Aktuelt 12 Mitt utstyr: Mirjam Stenevik 14 Mikael Jansson: Med haukeblikk 30 Mitt viktigste bilde: Monica Strømdahl 32 Aapo Huhta: Et øyeblikk i tiden 44 Fotobøker: Terje Abusdal 50 Lesernes portfolio: K. Linnea Backe 58 Samleren: Lisa Digernes 62 Tema: Karantenekunst 70 Profil: Kyrre Lien 72 Klassikeren: Tina Modotti 78 NFF: Stein Dahlsrud 82 Morten Løberg: Minimalist med bred horisont 96 10 spørsmål: Else Marie Hagen 2 Fotografi «Alt jeg gjør fotografisk er basert på en refleksjon rundt hva som er sant og ikke i et bilde.» – Aapo Huhta Nummer 2 — 2021 3 Leder Et år har nå gått siden Norge stengte ned. Med ett ble hverdagen for fotografer, forhandlere, skoler og studenter snudd på hodet. For mange ble selve livsgrunn- laget revet bort i løpet av noen dager, mens for andre ble utfordringen å finne løsninger som gjorde det praktisk mulig å kunne gjøre et fotoopptak, selge et kamera eller holde en forelesning under de overveldende restriksjonene som har fulgt oss siden mars 2020. Men etter hvert kommer hverdagen krypende. Man finner måter å løse utfor- dringene på, og nye løsninger ser dagens lys. Skolene holder foredrag via nett, studentene finner nye måter å løse oppgavene sine på, og fotografer gjør sine jobber med to meters avstand, antibac og ansiktsmasker. I denne utgaven av Fotografi har vi snakket med en rekke fotografer og spurt dem om hvordan dette året har vært for dem. -
Celebrities, Culture and a Name Economy
Celebrities, culture and a name economy Moeran, Brian Document Version Final published version Publication date: 2001 License CC BY-NC-ND Citation for published version (APA): Moeran, B. (2001). Celebrities, culture and a name economy. Link to publication in CBS Research Portal General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. Take down policy If you believe that this document breaches copyright please contact us ([email protected]) providing details, and we will remove access to the work immediately and investigate your claim. Download date: 26. Sep. 2021 Celebrities, Culture and a Name Economy Brian Moeran Visiting Professor Department of Intercultural Communication and Management Copenhagen Business School Dalgas Have 15 DK-2000 Frederiksberg Denmark [email protected] Abstract Drawing on previous research, this paper discusses how celebrities act as intermediaries between culture and economy in the promotional industries. By focusing on celebrity endorsements in advertising, it outlines how film actors and actresses, athletes, models, pop singers, sportsmen and women mediate between producers and consumers via the products and services that they endorse. Here celebrities are cultural intermediaries as they give commodities ‘cultural personalities’ and perform across different media, linking different cultural spheres into an integrated whole. But, given the facts that who they advertise for and what they do or do not do have major financial implications for the corporations whose products they endorse, celebrities can also be said to be economic intermediaries. -
Aukční Katalog
EXKLUZIVNÍ AUKCE ČESKÉHO, SLOVENSKÉHO A EVROPSKÉHO VÝTVARNÉHO UMĚNÍ Muzika František, pol. 163 14. 11. 2015 OD 13.30 hoDin HOTEL HILTON PRAGUE, POBŘEŽNÍ 1, PRAHA 8 Jíra Josef, pol. 134 Kars Georges, pol. 140 EXKLUZIVNÍ AUKCE ČESKÉHO, SLOVENSKÉHO A EVROPSKÉHO VÝTVARNÉHO UMĚNÍ 14. 11. 2015 OD 13.30 hoDin Hotel HILTON PRAGUE, Pobřežní 1, Praha 8 aukční DůM Tel.: +420 224 211 087 Mobil: +420 602 233 723 +420 776 666 648 Fax: +420 224 211 087 +420 274 780 957 e-mail: [email protected] [email protected] [email protected] www.galerieartpraha.cz Galerie ART Praha, spol. s r. o. Staroměstské náměstí 20/548 Praha 1 4 aukčNÍ VYHLÁška Aukční vyhláška je určená k vyvěšení 1 měsíc před konáním aukce VI. v Galerii Art Praha, dále jejím sídle na Praze 10, a v místě konání aukce v den aukce, Platba a zkrácené znění je i v aukčním katalogu a na webových stránkách Galerie. Je též Cenu dosaženou vydražením nelze dodatečně snížit (nelze smlouvat), cenu součástí aukčního protokolu – viz podpisy stran. dosaženou vydražením je vydražitel povinen uhradit dražebníkovi v hoto- vosti, či platební kartou o nejbližší platební pauze. Platbu převodem v přípa- AUKČNÍ VYHLÁŠKA dech, kdy není podle zákona povinná, nebo jiným způsobem úhrady, je třeba dopře- o konání veřejné dobrovolné společné aukce věcí movitých du dohodnout. (obrazy, sochy, objekty) nejvyšší nabídce. 1. Při platbě do 200 000 Kč včetně aukční přirážky, je vydražitel povinen zaplatit I. ihned! Dražebník, Aukční dům GALERIE ART PRAHA, spol. s r.o., Praha 1, Staroměstské 2. Od 200 000 Kč–500 000 Kč je vydražitel povinen zaplatit do 14 ti dnů, náměstí 20/548, Ič 48117421, DIč CZ 48117421, se sídlem Praha 10, U Hráze 6/144, 3.