WEAR YOUNG BRITISH DESIGNERS IT’S ORIGINAL. IT’S DARING.

IT’S LIKE NOTHING YOU’VE

SEEN BEFORE. IT’S ABOUT

NEW EXCITING TALENT. IT’S

AUDACIOUS. SURPRISING.

IT’S THE OPPOSITE OF DULL.

IT’S BEAUTIFUL AND IT’S

BRIGHT. IT’S YBD.

AND IT’S HERE.

2 3 THE YBD STORY LAUNCH AW10

The very first collections of - Eudon Choi, Jena Theo, J. W Anderson, Felicity Brown & Charlotte Taylor. Featuring: Bionda Castana, Meli Melo, Simeon Farrar, Fannie Schiavoni, Zoe Jordan, Alice Palmer, David Longshaw, Jiwon Ree, Imogen Belfield, Sophie Gittins & more… SS11

The first collections of: Draw in Light, Studio Nicholson, Atalanta Weller, Partimi, AW11 Katie Rowland, The Orphan’s Arm. New In: Kirsty Ward, Lost Property of London, Lei VanKash. New In: Mercy Delta, Comfort Station, Obscure Couture, Aloe.

SS12

The first collections of Kelly Love & MASC.

AW12

Introducing: Sophie Hulme, FURY, M.Hulot, .hose, Antipodium.

SS13

Welcome: Joanne Stoker, Teija Eilola, Emma J Shipley, KLEMENTS, PAPER London, AW13 Kelly Shaw.

Hello to: Lily Kamper, Joanna Cave, Alexa de Castilho, Peculiar Vintage, Rachel Entwistle, Clarice Price Thomas, Lexie Sport, Golden Lane, Age of Reason, Kate Sheridan, ARIES. Blake LDN. SS14

New In: Charli Cohen, Rejina Pyo, Ros Millar, Peridot London, Danielle Foster, Timur Kim, AW14 Williams Handmade.

Showcasing: Helen Lawrence, Danielle Romeril, Renli Su, Georgia Hardinge, J.Won, Kult Domini.

WHY THE WORLD SS15 Introducing: Florence Bridge, Yakshi Malhotra, FOLK, Hanger, Otho. NEEDS YBD AW15 Welcome: Charlie May, Feldt, Faustine Steinmetz, LF Markey, Dear Frances, GVYN.

WE’RE OBSESSED WITH BRITISH FASHION, PASSIONATE ABOUT THE WORK OF YOUNG DESIGNERS SS16 AND THRILLED TO BE SHOWCASING THEIR TALENT New In: Rose Rankin, Rockins, Bruta, HAVVA, Joe Richards, Alan Auctor, Jam Love London. AW16 YBD is a store and it’s more. It’s where our most promising young designers can strut their astonishing stuff. Introducing: Bella Singleton, Camilla Elphick, Not until youngbritishdesigners.com launched in 2010 was there a single platform that represented talent based in the UK. With our country bursting at the seams with Maha Lozi, ED-London, Burds London, brilliant designers, it’s hard to believe no one had thought to bring them together before. Bonnie Fechter & more…

We now have over sixty of them in our stable. Some you will have heard of. Some, maybe not. They have all broken rules and risked everything in pursuit of their SS17 dreams. They share a desire to create singular brands that may not appeal to all people, but resonate deeply with those that they do. Hello to: Baia, Eleanor Bolton, Longshaw Ward, Porthia, Pitchouguina, WE FOUND THEM FIRST SO YOU CAN WEAR THEM FIRST. INCOMING AW17 Mairi McDonald, Wythe Bea.

Clio Peppiatt, in.no, Minki London, Moon Lee, Paola Rodriguez, Rixo London, Rogue Matlida and Romy London.

4 5 SUCCESS

J.W. ANDERSON

LILY KAMPER

J.W. Anderson’s first women’s capsule collection YBD’s AW13 collection introduced Lily Kamper as appeared on the newly-launched YBD website in a unique jewellery designer with a love of coaxing 2010. The success of this collection earned Anderson contemporary designs from unusual material much acclaim, and he is now regarded as one of the combinations. Lily has since been awarded a place UK’s most forward-thinking designers. on the British Fashion Council prestigious Rock Vault.

FOUNDED IN 2010 YBD HAS A FIERCE REPUTATION FOR DISCOVERING AND SHOWCASING WHITE HOT DESIGN TALENT. OUR ALUMNI INCLUDE:

DEAR FRANCES ARIES CHARLOTTE TAYLOR DRAW IN LIGHT FELICITY BROWN IMOGEN BELFIELD JENA.THEO JOANNE STOKER REJINA PYO RENLI SU TEIJA EILOLA

EUDON CHOI SIMEON FARRAR

We knew Eudon Choi was one to watch when we We fell in love with Dear Frances’s approach to Artist Simeon Farrar was one of YBD’s first designers. bought his first collection in the early days of YBD. texture and colour back in 2015. Founder Jane His eponymous label and his Black Score brand are Eudon’s understated, modern designs have earned Frances continues to present beautifully distinctive today celebrated for their exciting, contemporary him many awards and in 2011, Anna Wintour and footwear, using traditional techniques. Her collections pieces. Farrar recently collaborated with Topshop Franca Sozzani invited him to present a collection invariably find their way into the pages of Vogue and the Wild at Heart Foundation on successful at Milan Fashion Week. and Elle. charity collections.

STORIES

6 BAIA DANIELLE FOSTER

JOE RICHARDS

Joe Richards works with an aim to create an evolving, seasonal wardrobe for self-possessed women. His collections are cut for freedom of movement, beautifully draped and couture-finished. BURDS

LONGSHAW WARD

Husband-and-wife team Kirsty Ward

CAITLIN CHARLES-JONES and David Longshaw create covetable contemporary pieces with a strong

FLORENCE BRIDGE aesthetic. Their collections concentrate on beautiful, detailed craftsmanship.

MINKI LONDON

Always playful, designer Minki Cheng’s work offers a glimpse into an alternative reality, one alive with colours and unbridled joy. ONES TO WATCH RIXO LONDON

BAIA CAITLIN CHARLES-JONES FLORENCE BRIDGE A small skilled team creating bags by hand in Award-winning designer Caitlin Charles-Jones London-based Florence Bridge creates classic their Yorkshire workshop. Their collection features designs knitwear in clean, bold and wearable contemporary pieces with an emphasis on contemporary, practical designs in soft leathers silhouettes with intricate details using digitally printed silks, patchwork leather and RIXO LONDON and suedes. innovative techniques. shearling textures. London College of Fashion alumni Henrietta Rix and Orlagh McCloskey BURDS DANIELLE FOSTER GVYN founded RIXO London to offer women Founded in 2015 by friends Tamara Bell and Ame Danielle Foster has a cutting-edge aesthetic, An accessory brand with a collection of fashion a distinctively British design aesthetic. Pearce, Burds London is a denim and clothing label fusing modern silhouettes with traditional crafting essentials with fine details and a subtle colour palette Looking beyond trends, they craft for badass babes, blending style with function and techniques for a refined bag range that’s elegant for an unconventional look. vintage-inspired pieces with an built to last. and oh-so current. unmistakably contemporary feel.

8 9 PAOLA RODRIGUEZ

The Paola Rodriguez label creates clothes that tell a story. Using embroidery, vintage trims and whimsical prints, her distinctive pieces are made with care and fine craftsmanship. MOON LEE

ROGUE MATILDA

After working in advertising and as a buyer in retail, founder-designer Katie Matilda Harland broke into the shoe industry with a belief that style

should be an expression of personality. MARLOW LONDON Her ‘serious for the not-so serious’ designs offer relief from the ordinary. YBD FINDS

CLIO PEPPIATT HELEN STEELE MARLOW LONDON ROMY LONDON

Clio Peppiatt launched her eponymous womenswear Artist, stylist and designer, Helen Steele has achieved Marlow London seeks to combine conceptual art Romy LDN is an accessories brand label in 2015. Using hand-drawn prints and intricate critical acclaim in Europe, the United States and the and fashion, with the intent of bringing a fresh founded in 2014 by designer embroidery and embellishment, she brings a sense of Middle East. Her range of wearable art is how she tongue-in-cheek approach to the world of Alice Hickox Macfarlane. She uses faux humour to her feminine, sexy designs. makes her work more accessible to all. luxury accessories. fur accents to create truly unique pieces.

CREASE .HOSE MOON LEE Crease is on an admirable mission to minimise After a few years’ pattern-cutting experience, Rebecca Injoo Lee was a painter before becoming a fashion CREASE the negative effects of the fashion industry through Cluett turned her hand to screenprinted tights in 2012 designer and founding the Moon Lee label. Injoo uses ethically-made and classically feminine pieces. after experimenting with a make-shift printing set up traditional textiles that reference her South Korean – and hasn’t looked back since. heritage, and her modern pattern-cutting techniques DRAW IN LIGHT give her designs a strong contemporary edge. Harry Barford and Polly Wilkinson’s IN.NO Draw In light label specialises in clothing that become The in.no label was created by Sofia Strazzanti, the OFKT their own works of art. Because they silkscreen by founder of independent fashion and lifestyle retail OFKT is a brand with sustainability at the core of hand, every garment they produce is unique. agency innocenza. The in.no knitwear range is stylish its ethos. Their shoes are designed and made in and modern – and always simple and comfortable. Yorkshire by artisans with infinite skill, using only ZIIGA ELLIS WHITE offcuts of leather. Designer Victoria Ziiga is influenced Ellis White is a contemporary footwear and accessory JAM LOVE by the radiant hues and upbeat tropical brand. Founder-designer Hollie White combines Jia Mia is the creative force behind Jam Love: ORA PEARLS vibes of Africa. The traditional a belief in craftsmanship with a determinedly a brand focused on producing iconic fine leather Pearl specialist and jewellery designer Bibi Southwell sun-printing technique she uses experimental approach to design. goods from only the finest materials. breathes new life into the way pearls have been means that each piece she produces traditionally worn. She offers forward-looking designs is utterly unique. that capture the the pearl’s timeless character. OFKT

10 11 YBD EMERGING M.HULOT REJINA PYO This leather bags and accessories ‘Simple but eye-catching’ is how label was founded in 2011 by Rejina Pyo describes her work. Her designer Anna Kreeger. Her design label is best known for its graphic and style is almost minimal and utilitarian, playful – but always elegant – aesthetic. but with a soft, feminine edge.

RENLI SU

Renli Su combines traditional techniques with modern innovation, using the highest quality fabrics.

GEORGIA HARDINGE Her pieces are comfortable and understated with an ethereal, KATE SHERIDAN romantic quality. EUDON CHOI KELLY LOVE

ROSE RANKIN ARIES EUDON CHOI KATE SHERIDAN ROCKINS The maverick label from two of fashion’s most We knew Eudon Choi was one to watch when we Kate Sheridan has a stylish but no-nonsense The Rockins label has a cool rock ‘n’ Rose Rankin’s sneakers are bold, sought-after streetwear designers: Sofia Prantera bought his first collection in the early days of YBD. approach to the design of her off-beat accessories, roll feel. Their silk scarves are wearable and always boast a sense of and Fergus Purcell. Aries sees a return to a very Eudon’s understated, modern designs have earned making for a label full of chirpy East End character. THE vintage-style insouciant accessory humour. Handmade and produced in ‘80s sensibility, where streetwear = high fashion. him many awards and in 2011, Anna Wintour and with an impeccable British limited runs, they are at once luxurious Franca Sozzani invited him to present a collection KELLY LOVE design pedigree. and perfect for everyday wear. BRUTA at Milan Fashion Week. There is a proper sense of romance to all of Bruta is a London-based fashion label built around Kelly Love’s pieces. Each of her evocative collections the founder’s fine arts background. Its approach is FAUSTINE STEINMETZ begins with a story that perfectly captures a mood, a celebration of the charms and absurdities of art, Parisian-born Faustine Steinmetz spins, dyes and a moment in time or a memory. culture and life. weaves her own fabrics into re-imagined iconic pieces. Each piece is meticulously made by hand. KLEMENTS CHARLIE MAY Klements is a printed fashion and accessories label The Charlie May woman’s approach to understated GEORGIA HARDINGE founded by fashion and textiles designer style is effortless. The Charlie May signature is a With a passion for architectural shapes and structures, Charlotte Allen. The ethos of the label is to create minimal approach with relaxed silhouettes. Georgia Hardinge’s brand has a strong sculptural exceptional items to be kept and treasured. style, bringing a 3D approach to her designs. DEAR FRANCES LF MARKEY TEIJA EILOLA We fell in love with Dear Frances’s approach to J.WON Ex-Burberry designer Louise Markey, founder of the Teija Eilola’s brand manages to texture and colour back in 2015. Founder Jane J.Won is the brainchild of Jiwon Ree, a designer LF Markey label, has a much-admired ability to juxtapose couture and urban daywear Frances continues to present beautifully distinctive whose knitwear range is both practical and chic. reinvent women’s wardrobe staples, taking inspiration in a way that is always structured but footwear, using traditional techniques. She has a strong sense of colour and embraces from workwear and utility clothing. somehow soft and magical too. experimentation and unusual techniques. BRUTA

12 13 LUCIE LOVES

SLICE OF FASHION LIFE

A SLICE OF FASHION LIFE TELLS THE BACKSTAGE STORIES OF MODEL MARY-ASTRID COLLETTE. WORKING IN THE FASHION INDUSTRY FOR 10 YEARS, SHE SHARES HER LIFE AS A MODEL IN FRANCE AND CREATES A UNIVERSE OF HER OWN THROUGH MUSIC, TRAVEL, FOOD AND LIFESTYLE.

TIPHAINE MARIE

FASHION ENTHUSIAST TIPHAINE MARIE BEGAN HER FASHION BLOG WITH PHOTOGRAPHER FRIEND LUCA TORNESE IN 2012. WHAT STARTED AS A SIMPLE STYLE DIARY QUICKLY GREW INTO ONE OF THE MOST INFLUENTIAL FASHION AND TRAVEL BLOGS IN SWITZERLAND WITH A COMMUNITY OF READERS ALL OVER THE WORLD.

SLICE OF FASHION LIFE #SHEWEA

SEE HOW BLOGGERS, STYLISTS, FRIENDS AND FANS WEAR THEIR YBD FAVOURITES. TIPHAINE MARIE

PAULINE PRIVEZ

PAULINE FELL IN LOVE WITH BLOGGING IN 2009 AND HAS SINCE THEN BECOME A RESPECTED FASHION INFLUENCER WITH 151K+ FOLLOWERS ON INSTAGRAM. PAULINE SHOWCASES THE BEST OF YBD ON HER FASHION BLOG, WHILST ALSO SHARING BEAUTY SECRETS, TRAVEL ADVENTURES AND SNAPSHOTS OF HER LIFE.

LUCIE LOVES

LUCIE LOVES STARTED OUT AS A HOBBY FOR PHOTOGRAPHER LUCIE WHO FELL INTO THE NOW FULL-TIME ROLE OF FASHION AND LIFESTYLE BLOGGER. SHE WRITES REGULARLY, CREATING PHOTOBLOGS ABOUT THE THINGS THAT MAKE HER TICK; ART, TRAVEL, FASHION, BEAUTY, FITNESS, EVEN TECH.

OTHER BLOGGERS: BLOGWALK / LÉNA SITUATIONS / FASHION MEETS ART PAULINE PRIVEZ

14 15 WHERE DID YOU GET THAT?

YOUNGBRITISHDESIGNERS.COM