DOCSLIB.ORG

Mikalah Fashion Issue

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Mikalah Fashion Issue ® HERLIFE MAGAZINE Keeping Women Connected NOVEMBER 2019 Morris Mikalah Style Influencer of Knots & NOVEMBER 2019 2019 NOVEMBER Pearls | FASHION ISSUE FASHION Hairstyles for the Holidays Stress Less HERLIFEMAGAZINE.Com with Tech this Season! Toasting the Holidays! fashion issue BRAISED CABBAGE AND APPLE • 8 oz. red cabbage • 1 apple, sliced • apple cider vinegar • lemon pepper • 1-2 packets or 6-8 drops Stevia In small saucepan, add cabbage and apple with enough water to allow to braise. Add vinegar, lemon pepper and Stevia to sweeten. Fold cabbage over repeatedly to cook evenly. BECKY LOST 16 LBS “I have been unable to lose my belly fat I have acquired since turning 40, 9 years ago. I had changed my diet and started crossfit 3 times a week 3 years ago but nothing worked. My belly fat is now gone where I feel more comfortable. Working out is easier with 16 less pounds to lug around. I had also developed plantar fasciitis last November and it is now gone and I no longer have to take medication for it.” MICHELLE LOST 17 LBS “I’ve noticed smaller body measurements and my clothes are now fitting me better. I am drinking more water and I no longer have bloating or gas. I feel better! The staff was very helpful when I had any questions or concerns.” MELISSA LOST 18 LBS “I feel great! Plus the weight loss has put me back in normal size clothes. Everyone who sees me has had good comments about my appearance. I can’t wait to ass cardio back into my routine because of how great I feel. The staff has been great. They are super helpful and always positive. I would recommend MaxLife to anyone who feels old and crummy!” 2 www.herlifemagazine.com BRAISED CABBAGE AND APPLE • 8 oz. red cabbage • 1 apple, sliced • apple cider vinegar • lemon pepper • 1-2 packets or 6-8 drops Stevia In small saucepan, add cabbage and apple with enough water to allow to braise. Add vinegar, lemon pepper and Stevia to sweeten. Fold cabbage over repeatedly to cook evenly. BECKY LOST 16 LBS “I have been unable to lose my belly fat I have acquired since turning 40, 9 years ago. I had changed my diet and started crossfit 3 times a week 3 years ago but nothing worked. My belly fat is now gone where I feel more comfortable. Working out is easier with 16 less pounds to lug around. I had also developed plantar fasciitis last November and it is now gone and I no longer have to take medication for it.” MICHELLE LOST 17 LBS “I’ve noticed smaller body measurements and my clothes are now fitting me better. I am drinking more water and I no longer have bloating or gas. I feel better! The staff was very helpful when I had any questions or concerns.” MELISSA LOST 18 LBS “I feel great! Plus the weight loss has put me back in normal size clothes. Everyone who sees me has had good comments about my appearance. I can’t wait to ass cardio back into my routine because of how great I feel. The staff has been great. They are super helpful and always positive. I would recommend MaxLife to anyone who feels old and crummy!” www.herlifemagazine.com 3 4 www.herlifemagazine.com www.herlifemagazine.com 5 www.herlifemagazine.com 7 HERLIFE contents 10 WELCOME / Note from the Publisher 14 FASHION BLOG / Be Prepared for Fashion Emergencies! 16 HIGHLIGHT / Household Toxins: Determining Your Body Burden 18 SCENE & BE SEEN / Supporting Kids Foundation Hearts of Gold 20 HIGHLIGHT / HighPointe Financial Group: Commitment to Clients and Community 24 HIGHLIGHT / KC Bridal Group: Resources to Plan the Perfect Wedding! 28 HEALTH / Stress Less with Tech this Season! 30 SPOTLIGHT / Dr. Levi Young: Practicing the Art of Cosmetic Surgery 32 SILVER LININGS / Great Gift Ideas for Seniors 34 BEAUTY / Hairstyles for the Holidays INSPIRATIONS 42 36 ASK THE EXPERT / Always Look Your Best: Tips from a Wardrobe Stylist 38 SPOTLIGHT / Clothes Mentor: Save Time, Money and the Environment! Mikalah Morris: “You and your wardrobe will be knotted for life.” 46 WEATHERING LIFE’S LITTLE MOMENTS / Fashion Radar A degree from the Art Institute of San Francisco, a stint at Bloomingdales and the influence of her female forbears set 48 MOTHER’S PERSPECTIVE / Avoiding Conflict at the Holiday Table Mikalah Morris on the path to Knots & Pearls, where she helps clients create a cohesive look for their wardrobes, 50 CULINARY / Blood Sugar Control During the Whirlwind of Holiday Traditions homes and souls. Simplicity, courage and listening with intent are the hallmarks of her style. 52 CRAVINGS / Bo Lings: Authentic Food, Unmatched Ambiance 58 RECIPES / Gingerbread Scones and Brie and Jam Phyllo Bites 60 WINE / Toasting the Holidays! 62 BOOK REVIEW / Same Beach, Next Year by Dorothea Benton Frank 64 TRENDSETTER / Crews Jewelry 72 GREEN LIVING / It’s Easy to be Green if You Know These Simple Secrets 74 FINE THINGS / Lavish Holiday Dinners 76 WORKING WOMEN / Building a Working Wardrobe 78 FINANCE / Nine Tips to Help with Your Holiday Budget 80 58 80 HOME / Guarding Against Holiday Hazards 82 REAL ESTATE / Marketing Real Estate in 3D 84 PETS / The Top Five Pet Charities 86 TRAVEL / Today’s Timeshare Outlook 88 JUST SAYIN’ / Jenny Matthews 90 TIE THE KNOT / Seema Amin and Deval Patel 92 HELPING HANDS / Clothed in Confidence: Foundation4 Domestic Violence Prevention 94 IN THE CITY / Calendar of Events 82 96 HOROSCOPE / November Horoscope 8 www.herlifemagazine.com www.herlifemagazine.com 9 HERLIFE welcome PHOTOGRAPHY BY AMBER J DEERY Own It! o you ever get dressed and ask yourself tone for the day. often than not, but I got sick of coming home if what you are wearing is out of style or What does mindset have to do with fash- and having to hang up that pile of clothes. I Ddated? I do! I often question if I paired ion and getting dressed every day? Everything! know that what just walked down the runway the right pieces together or if something looks Fashion and trends are always changing, and is not going to look like that on me. I try to right or good. I have a Pinterest board that I they definitely are not one size fits all. I like wear my clothes and not let them wear me. I go to with a lot of looks pulled together from to find a few new trendy pieces each season try not to look at myself in the mirror for too my closet, thanks to Abby Wood, but it does that I really like and incorporate them into long and analyze what I’m wearing and how not account for what I wear every single day of my wardrobe. Who doesn’t like to wear some- I look. The longer I do, the more my mindset the week, let alone a month or more. The days thing new that you feel good in? It creates the shifts, which isn’t good for me or anyone who when I’m on my own, I may or may not look mindset of feeling put together and a sense of has to work with me that day either! fashion forward or put together, but I have power that carries throughout the day. I know Look in the mirror, stand tall, feel good learned the truth of fashion. It all boils down when I have time to actually “get ready” in the in your own clothes and others can sense it. It to your mindset. morning, I am more productive and achieve a isn’t about how much you shop or how much Most of us, if not all of us, find ourselves lot more because I feel better about myself. My you spend. It’s about setting your mind to consumed with the hustle and bustle of our mindset has paved the way for the day. wear your fashion and owning it. everyday lives. Let’s face it; there will never be I am very honest in that I don’t always more than 24 hours in a day. How do I know have time to wash my hair, style it, put on Cherish it, this? I’ve tried to add hours over and over and makeup, and pick out clothes that I like before it hasn’t worked, so I’m giving up and accept- I’m out the door each morning. In truth, we’ve ing that the days won’t ever get any longer. all left our house with a pile of clothes left However, one thing I can control is my mind- behind in our closet because we couldn’t find TAMMY CRYSTAL McDONALD set; how I perceive myself and feel sets the something to wear. That used to be me more facebook.com/HERLIFEMagazine / @herlifemagkc / @herlifemagkc / @herlifemagazine 10 www.herlifemagazine.com PHOTOGRAPHY BY AMBER J DEERY www.herlifemagazine.com 11 HERLIFE staff & contacts PUBLISHER Tammy McDonald EDITOR Marilyn Isaminger OFFICE MANAGER Patsy Crystal ART DIRECTOR Elana Bell GRAPHIC DESIGN Casey Olson SENIOR ACCOUNT EXECUTIVE Michelle Carder [email protected] 816-516-9888 ACCOUNT EXECUTIVES Melisa Cull [email protected] 717-982-3292 Casey Olson [email protected] 913-218-4291 CONTRIBUTING AUTHORS Bellyfull.net, Melody Bussey, Ann E. Butenas, Lisa Taranto Butler, Meg Dieter, Wlaa Elashkar, Stephanie Fox, Marilyn Isaminger, Melissa Haines Lavin, Erin Little, Joelle Malinowski RD, CDN, CDE, Jenny Matthews, Cindy McDermott, Erin Jones McIntosh, Linda R. Price, Tina V. Savas, Catie Watson, Abby Wood CONTRIBUTING PHOTOGRAPHERS Bellyfull.net, Sander Cha, Amber J. Deery, Allyson Imhoff, Mojica Photography, Sara Pritchett, Lauren Frisch Pusateri, Colleen Ring, Clayton White CONTACT HERLIFE® MAGAZINE 7535 W.
Load more

Recommended publications
  • Women's Experimental Autobiography from Counterculture Comics to Transmedia Storytelling: Staging Encounters Across Time, Space, and Medium
    Women's Experimental Autobiography from Counterculture Comics to Transmedia Storytelling: Staging Encounters Across Time, Space, and Medium Dissertation Presented in partial fulfillment of the requirement for the Degree Doctor of Philosophy in the Graduate School of Ohio State University Alexandra Mary Jenkins, M.A. Graduate Program in English The Ohio State University 2014 Dissertation Committee: Jared Gardner, Advisor Sean O’Sullivan Robyn Warhol Copyright by Alexandra Mary Jenkins 2014 Abstract Feminist activism in the United States and Europe during the 1960s and 1970s harnessed radical social thought and used innovative expressive forms in order to disrupt the “grand perspective” espoused by men in every field (Adorno 206). Feminist student activists often put their own female bodies on display to disrupt the disembodied “objective” thinking that still seemed to dominate the academy. The philosopher Theodor Adorno responded to one such action, the “bared breasts incident,” carried out by his radical students in Germany in 1969, in an essay, “Marginalia to Theory and Praxis.” In that essay, he defends himself against the students’ claim that he proved his lack of relevance to contemporary students when he failed to respond to the spectacle of their liberated bodies. He acknowledged that the protest movements seemed to offer thoughtful people a way “out of their self-isolation,” but ultimately, to replace philosophy with bodily spectacle would mean to miss the “infinitely progressive aspect of the separation of theory and praxis” (259, 266). Lisa Yun Lee argues that this separation continues to animate contemporary feminist debates, and that it is worth returning to Adorno’s reasoning, if we wish to understand women’s particular modes of theoretical ii insight in conversation with “grand perspectives” on cultural theory in the twenty-first century.
    [Show full text]
  • Conceptions of Authenticity in Fashion Blogging
    “They're really profound women, they're entrepreneurs”: Conceptions of Authenticity in Fashion Blogging Alice E. Marwick Department of Communication & Media Studies Fordham University Bronx, New York, USA [email protected] Abstract Repeller and Tavi Gevinson of Style Rookie, are courted by Fashion blogging is an international subculture comprised designers and receive invitations to fashion shows, free primarily of young women who post photographs of clothes, and opportunities to collaborate with fashion themselves and their possessions, comment on clothes and brands. Magazines like Lucky and Elle feature fashion fashion, and use self-branding techniques to promote spreads inspired by and starring fashion bloggers. The themselves and their blogs. Drawing from ethnographic interviews with 30 participants, I examine how fashion bloggers behind The Sartorialist, What I Wore, and bloggers use “authenticity” as an organizing principle to Facehunter have published books of their photographs and differentiate “good” fashion blogs from “bad” fashion blogs. commentary. As the benefits accruing to successful fashion “Authenticity” is positioned as an invaluable, yet ineffable bloggers mount, more women—fashion bloggers are quality which differentiates fashion blogging from its overwhelmingly female—are starting fashion blogs. There mainstream media counterparts, like fashion magazines and runway shows, in two ways. First, authenticity describes a are fashion bloggers in virtually every city in the United set of affective relations between bloggers and their readers. States, and fashion bloggers hold meetups and “tweet ups” Second, despite previous studies which have positioned in cities around the world. “authenticity” as antithetical to branding and commodification, fashion bloggers see authenticity and Fashion bloggers and their readers often consider blogs commercial interests as potentially, but not necessarily, to be more authentic, individualistic, and independent than consistent.
    [Show full text]
  • Obamals State of the Union
    TODAY’s WEATHER NEWS SPORTS Supreme Court denies to The Sports Staff analyzes hear appeal to recognize the Commodores’ continuing Vanderbilt scientists struggles away from home SEE PAGE 3 SEE PAGE 7 Snow, 36 / 25 THE VANDERBILT HUSTLER THE VOICE OF VANDERBILT SINCE 1888 LIFE EDITION WEDNESDAY, JANUARY 26, 2011 WWW .INSIDEVANDY.COM 123RD YEAR, NO. 7 The NATIONAL NEWS NEWfaces Obama’s State of of the Union: FASHION ‘Move forward With the introduction of homegrown fashion blogs, such as CollegeFashionista, new faces together or are occupying front row seats and gaining momentum in the industry. not at all’ KYLE BLAINE OLIVIA KUPFER News Editor other initiatives in his speech. Life Editor He pointed to the transportation Vanderbilt students watched on and construction projects of Tuesday night as President Barack the last two years and proposed The fashion industry — with Obama delivered his State of the “we redouble these efforts.” He capitals in New York, Paris and Union address, pleading for unity coupled this with a call to “freeze Milan — used to represent an in a newly divided government. annual domestic spending for the inaccessible world for the masses. He implored Democratic and next five years.” Less than ten years ago, the Republican lawmakers to rally Yet, Republicans have dismissed average 20-something couldn’t behind his vision of economic his “investment” proposals as attend an international fashion revival, declaring in his State of merely new spending. week and was unqualified to write the Union address: “We will move “The president should be about the industry. forward together or not at all.” ashamed for disguising his Today, the once impenetrable Setting a tone of commonality continued out-of-control fashion industry is accessible to by invoking the name of Rep.
    [Show full text]
  • From Style Rookie to the Face of Fashion Blogging Amber De Smet
    From Style Rookie to the Face of Fashion Blogging A Study of Fashion Blogs and Tavi Gevinson’s Online Rise to Fame by Amber De Smet Journalism BA Thesis June 2013 Utrecht University Supervised by S.J. Cook 2 Table of Contents Introduction………………………………………………………………………4 Chapter 1: Fashion Blogging Explained…………………………………………5 1. Fashion Blogs………………………………………………………….5 1.1 The Phenomenon……………………………………………..5 1.2 A Brief History of Blogging………………………………….5 2. Personal Blogs and their Online Image………………………………..6 2.1 Street Style Blogs vs. Personal Blogs………………………..6 2.2 The Persona…………………………………………………..6 3. Subjectivity……………………………………………………………8 3.1 Controversy.………………………………………………….8 3.2 Gifts…………………………………………………………..8 3.3 Journalism Ethics…………………………………………….9 Chapter 2: Social Media………………………………………………………….11 1. Social Media…………………………………………………………...11 1.1 Social Media Explained………………………………………11 1.2 Immediate Coverage………………………………………….12 2. Networks aimed at Fashion Bloggers………………………………….12 2.1 Tying Bloggers Together……………………………………..13 2.2 Lookbook.nu…………………………………………………..13 2.3 Bloglovin’………………………………….………………….13 2.4 Independent Fashion Bloggers………………………………..14 3. Advertising………………………………….………………………….14 3.1 A Source of Income…………………………………………...14 Chapter 3: Case Study: Tavi Gevinson……………………………………………15 1. The Case of Tavi Gevinson……………………………………………..15 1.1 Case Study……………………………………………………..15 1.2 Short History of Success………………………………………15 2. The Elements of Success………………………………………………..16 2.1 The Blogging Boom…………………………………………...16 2.2 Authenticity……………………………………………………17
    [Show full text]
  • Programm Fashion Blogger.Pages
    Fashion blogger course Here you can have a look at Moduls in details: 1st Module: How to create a fashion blog What is a fashion blog What is a fashion blog; Who are the most popular fashion bloggers; Examples of fashion blogs; What is published on fashion blogs. Who can be a fashion blogger Personal characteristics to be a successful fashion blogger; How to become a successful fashion blogger; What age can you start fashion blogging; Do you need to have a perfect body to shoot yourself for a fashion blog. How to create a fashion blog: choosing a platform What is a platform for a fashion blog; Free platforms for creating your fashion blog; When it’s time to have a paid platform for your fashion blog. How to create a fashion blog: design What colors to choose for your fashion blog design; Right and wrong color schemes; Examples of well- and bad-designed fashion blogs. How to create a fashion blog: title How to name your fashion blog: variants; Should a fashion blogger use his own name as the name of a fashion blog; Examples of good names for a fashion blog. How to create a fashion blog: structure What sections should have a fashion blog; How to write an “About me” page; What contact information should have a fashion blog; How to design a Fashion Blog’s homepage. Mistakes in a blog structure: practise Design and structure of popular fashion blogs; What are common blog structure mistakes; Examples of well structured blogs. Target of a fashion blog What is your fashion blog’s target audience; Should you select your target audience or you can write posts for everyone; Example of fashion blogger’s target audience; 2nd Module: WHAT TO WRITE IN a Fashion BLOG How to create a post for your fashion blog What to write about on a fashion blog; Post about trends: how to make it better; Post about an event: what to write about; What is an educational post; How to write a post about outfits; How many images can be put in one post.
    [Show full text]
  • Let Me Tell You About Homestuck: the Online Production of Place
    University of Central Florida STARS Electronic Theses and Dissertations, 2004-2019 2014 Let Me Tell You About Homestuck: The Online Production of Place Jennifer Short University of Central Florida Part of the Rhetoric and Composition Commons Find similar works at: https://stars.library.ucf.edu/etd University of Central Florida Libraries http://library.ucf.edu This Masters Thesis (Open Access) is brought to you for free and open access by STARS. It has been accepted for inclusion in Electronic Theses and Dissertations, 2004-2019 by an authorized administrator of STARS. For more information, please contact [email protected]. STARS Citation Short, Jennifer, "Let Me Tell You About Homestuck: The Online Production of Place" (2014). Electronic Theses and Dissertations, 2004-2019. 4806. https://stars.library.ucf.edu/etd/4806 LET ME TELL YOU ABOUT HOMESTUCK: THE ONLINE PRODUCTION OF PLACE by JENNIFER DIANE SHORT B.A. University of Central Florida, 2010 A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts in the Department of English in the College of Arts and Humanities at the University of Central Florida Orlando, Florida Summer Term 2014 Major Professor: Gabriela Rios ABSTRACT This thesis investigates the potential for the online production of place, specifically as it applies to the host site for the Homestuck web comic, MS Paint Adventures, and its attendant fandom. The proliferation of digital environments such as video games, web sites, and chat rooms has led to numerous opportunities for the study of online spaces and the numerous practices that take place within them. The lack of physical location in online spaces can, however, make it difficult to conceptualize of a web site as real, a problem that has often led researchers to develop new theories of space that do not rely on material places.
    [Show full text]
  • Effective Fashion Blogs and Their Impact on the Current Fashion Industry
    Effective Fashion Blogs and Their Impact on the Current Fashion Industry Kristina Sedeke Master Thesis Media, Culture and Society Faculty of History, Communication and Art Erasmus University Rotterdam Student number: 363306, Email: [email protected] Supervisor: Dr. Payal Arora June 2012 Abstract: Despite the fact there is plenty of academic material, concerning with the use of social media and blogs in business, very little research has been done in the area of fashion blogosphere in sense of exploration the character of contemporary most popular/efficient blogs and their potential use in fashion marketing and brand management. This thesis firstly summarizes the emergence and current nature of social media and their impact on business communication in general and subsequently in fashion industry. In order to provide proper understanding of current fashion industry the nature, basis principles of operating and challenges are explained as well as its recent transformation due to emergence of Web 2.0 and ICT´s, and sociocultural changes. In the second part of the literature review the position and potential use of social media and especially blogs in fashion industry is demonstrated, including the explanation of the lack of proper research concerning this problematic, and relevance of this research. The central aim of this research is summarized into general Research Question; “What determines an effective blog in contemporary fashion blogosphere?”, and further specified in three Sub-Questions, concerning identity and background of current popular bloggers, culture of spaces of their blogs and nature of actual or potential presence of public relations. Those areas are explored through inductive content analysis, which was chosen as an optimal methodology for this research.
    [Show full text]
  • The Long Tail / Chris Anderson
    THE LONG TAIL Why the Future of Business Is Selling Less of More Enter CHRIS ANDERSON To Anne CONTENTS Acknowledgments v Introduction 1 1. The Long Tail 15 2. The Rise and Fall of the Hit 27 3. A Short History of the Long Tail 41 4. The Three Forces of the Long Tail 52 5. The New Producers 58 6. The New Markets 85 7. The New Tastemakers 98 8. Long Tail Economics 125 9. The Short Head 147 iv | CONTENTS 10. The Paradise of Choice 168 11. Niche Culture 177 12. The Infinite Screen 192 13. Beyond Entertainment 201 14. Long Tail Rules 217 15. The Long Tail of Marketing 225 Coda: Tomorrow’s Tail 247 Epilogue 249 Notes on Sources and Further Reading 255 Index 259 About the Author Praise Credits Cover Copyright ACKNOWLEDGMENTS This book has benefited from the help and collaboration of literally thousands of people, thanks to the relatively open process of having it start as a widely read article and continue in public as a blog of work in progress. The result is that there are many people to thank, both here and in the chapter notes at the end of the book. First, the person other than me who worked the hardest, my wife, Anne. No project like this could be done without a strong partner. Anne was all that and more. Her constant support and understanding made this possible, and the price was significant, from all the Sundays taking care of the kids while I worked at Starbucks to the lost evenings, absent vacations, nights out not taken, and other costs of an all-consuming project.
    [Show full text]
  • The Edison Project the Edison Project
    THE EDISON PROJECT THE EDISON PROJECT Lead Authors: Erin Reilly, Jonathan Taplin, Francesca Marie Smith, Geoffrey Long, Henry Jenkins 18 Havas is the global The Annenberg Innovation research and innovation Lab is a high-energy, center within Havas. In fast-paced Think & Do the offices of Los Angeles, Tank in the Annenberg Seoul, Tel Aviv, Bogota School of Communication and Shanghai. 18 develops and Journalism at the research projects, strategic University of Southern partnerships, and business California. We define opportunities for Havas innovation as a social, and its client portfolio. collaborative process We work to be 18 months involving artists, scientists, ahead at the convergence of humanists and industry media, content, technology, professionals working and data science. We scout together on new problems new talent and startups, and opportunities raised by activate supporting technological and cultural academic research, develop change. Our mission actionable insights, and is to foster real-world facilitate deal-making innovation at the dynamic through local learning intersection of media and expeditions. culture. Copyright 2016. University of Southern California. All rights reserved. CONTENTS INTRODUCTION I ACKNOWLEDGEMENTS VI THE NEW METRICS + MEASUREMENT: 8 Erin Reilly THE NEW FUNDING + BUSINESS MODELS: 33 Jonathan Taplin and Anjuli Bedi THE NEW SCREENS 51 Francesca Marie Smith THE NEW CREATORS + MAKERS 69 Geoffrey Long, Rachel Joy Victor, Lisa Crawford, Malika Lim, and Juvenal Quiñones, with Ritesh Mehta and Anna Karina Samia CONCLUSION: IMAGINING POSSIBLE FUTURES 92 Henry Jenkins The Edison Project • I INTRODUCTION Thomas Edison invented both the phonograph and the kinetoscope more than 100 years ago. But the business of distributing music and movies hasn’t really changed that much in 100 years.
    [Show full text]
  • Fashion Blogging and Consumers: Examining the Uses And
    FASHION BLOGGING AND CONSUMERS: EXAMINING THE USES AND GRATIFICATIONS OF READERS OF FASHION BLOGS by ARIEL FINK REGINA LEWIS, COMMITTEE CHAIR MARGOT OPDYCKE LAMME MATTHEW D. BUNKER A THESIS Submitted in partial fulfillment of the requirements for the degree of Master of Arts in the Department of Advertising in the Graduate School of The University of Alabama TUSCALOOSA, ALABAMA 2015 Copyright Ariel Fink 2015 ALL RIGHTS RESERVED ABSTRACT This research focused on the motivations consumers have for accessing fashion blogs. This study is important due to the limited scope of research that exists regarding consumer motivations, particularly for accessing specific types of blogs. Most existing research focuses more on the relationship between blogs and advertisers. Using a survey with measures adapted from previous research on social media motivations, the researcher was able to discover that the main reasons for accessing fashion blogs matched the main reasons for accessing blogs in general. The most important motivations were social surveillance and entertainment. Additionally, this research indicated that the Millennial generation is more invested in blogs than most other demographics. These findings can help bloggers and advertisers better tailor their content to fit this demographic and their needs, something marketers are currently striving to achieve in a time when Millenials influence spending. Further research should focus on qualitative methods that can allow the researcher to delve deeper into consumer needs. ii ACKNOWLEDGMENTS I am pleased to have this opportunity to thank the many friends and faculty members who have helped me with this research project. I am most grateful to Regina Lewis, the chairwoman of this thesis, who spent countless hours sharing her expertise and wisdom, and for constantly motivating me along the way.
    [Show full text]
  • How Can a Fashion Brand Benefit from Using Fashion Bloggers As a Marketing Tool Case: Julja Finland Ltd Opinnäytetyö (Amk) | Tiivistelmä
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Theseus Bachelor’s thesis (Turku University of Applied Sciences) Business International e-Business 2014 Maria Lankinen HOW CAN A FASHION BRAND BENEFIT FROM USING FASHION BLOGGERS AS A MARKETING TOOL CASE: JULJA FINLAND LTD OPINNÄYTETYÖ (AMK) | TIIVISTELMÄ TURUN AMMATTIKORKEAKOULU Liiketalouden ko | Sähköisen liiketoiminnan kv-osaaja 2014 | 39 Erja Haltia Maria Lankinen MITEN MUOTIBRÄNDI VOI HYÖTYÄ MUOTIBLOGGAAJIEN KÄYTTÄMISESTÄ MARKKOINNIN VÄLINEENÄ – CASE: JULJA FINLAND OY Muotiblogeista on tulossa yhä suositumpia ja vaikutusvaltaisempia kuin aikaisemmin. Tästä syystä muotibrändien tulisi oppia hyödyntämään muotiblogeja osana muotimarkkinointiaan. Tämän opinnäytetyön tavoitteena oli kerätä tietoa muotibrändeille siitä, miten ne voivat hyödyntää muotibloggaajia osana muotimarkkinointiaan aina muotibloggaajan valinnasta varsinaiseen yhteistyöhön. Tämän opinnäytetyön teoreettinen viitekehys koostui muotimarkkinoinnista yleensä sekä muotiblogien roolista yritysviestinnässä. Kaikenkaikkiset muotibloggaamisen hyödyt ja haasteet käytiin läpi ennen kuin siirryttiin muotiblogimarkkinoinnin vaikutuksiin lukijassa. Teoreettinen viitekehys osoitti, että muotiblogimarkkinointi auttaa kuluttajia tekemään ostospäätöksiä ja vaikuttaa ostoskäyttäytymiseen. Se saa aikaan myös keskustelua lukijoissa, mutta tuo harvoin mitään negatiivista huomiota muotibrändille. Opinnäytetyö päättyi laadulliseen tutkimukseen ja siitä saadun tiedon tarkkaan analysointiin sekä SWOT
    [Show full text]
  • Democratizing Fashion: the Effects of the Evolution of Fashion Journalism from Print to Online Media," Mcnair Scholars Research Journal: Vol
    McNair Scholars Research Journal Volume 8 | Issue 1 Article 4 2015 Democratizing Fashion: The ffecE ts of the Evolution of Fashion Journalism From Print to Online Media Kayla C. Boyd [email protected] Follow this and additional works at: http://commons.emich.edu/mcnair Recommended Citation Boyd, Kayla C. (2015) "Democratizing Fashion: The Effects of the Evolution of Fashion Journalism From Print to Online Media," McNair Scholars Research Journal: Vol. 8: Iss. 1, Article 4. Available at: http://commons.emich.edu/mcnair/vol8/iss1/4 This Article is brought to you for free and open access by the McNair Scholars Program at DigitalCommons@EMU. It has been accepted for inclusion in McNair Scholars Research Journal by an authorized administrator of DigitalCommons@EMU. For more information, please contact lib- [email protected]. Boyd: Democratizing Fashion: The Effects of the Evolution of Fashion Jo DEMOCRATIZING FASHION: THE EFFECTS OF THE EVOLUTION OF FASHION JOURNALISM FROM PRINT TO ONLINE MEDIA Kayla C. Boyd Dr. Carol Schlagheck, Mentor ABSTRACT Traditionally, women have turned to fashion magazines to know what is trending, how they should dress, and what beauty tips they should try. In our current generation, however, print maga- zines as a whole are becoming less relevant due to blogs, smart- phone apps, social media, and other digital sources. “The web has made it possible for ordinary consumers to reach a mass audience” (McQuarrie, Miller, & Phillips, 2013); thus fashion influence no longer comes only from advertisers and models with unrealistic fea- tures—it now reflects the tastes and appearance of ordinary people. Through a literature review and content analysis, this research dem- onstrates how the evolution of fashion journalism from print to on- line media is creating a more diverse marketplace, in which young women are making uniquely individual fashion choices.
    [Show full text]