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Silentnight Is the UK's Largest Manufacturer of Branded Beds

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Silentnight Is the UK's Largest Manufacturer of Branded Beds Superbrands UK Annual V19 Silentnight is the UK’s largest manufacturer of branded beds, mattresses and sleep accessories. With a wide consumer profi le, Silentnight’s mission is to use its passion, product knowledge, exceptional quality and sleep expertise to provide sleep solutions for all the family. its third Which? Best Buy with its Studio medium mattress, which was the ‘Top scoring bed-in- a-box mattress’. Silentnight Beds is a member of the Furniture Industry Sustainability Programme, having shown commitment to social, economic and environmental sustainability across its business. In 2011, Silentnight achieved Forest Stewardship Council certifi cation for all the timber used in the production of its divans and headboards. In 2017, Silentnight was also recognised for its commitment to the environment, being awarded The Furniture Makers’ Company Sustainability Award. Recent Developments Silentnight is committed to new product innovation in its drive to give consumers the Market and upholstered beds are handmade in its UK best sleep experience possible and to remain The UK retail bed and mattress market is worth factory. The products and raw materials are at the forefront of the market place. Studio by around £1.98bn (Sources: Mintel, Conlumino, rigorously tested in its in-house SATRA-approved Silentnight continues to appeal to consumers. NBF Sales Statistics). Silentnight is the UK’s testing lab, established in 1980. Experienced One mattress that is available in three comforts, favourite bed and mattress manufacturer staff, profi cient in materials testing, structural Studio by Silentnight is designed with the (Source: GfK data) and remains well known, testing of fi nished products and fl ammability reassurance of Silentnight, but offering a fresh, with strong brand recall and consideration testing, ensure customers can sleep safe in the contemporary experience and can be rolled and from consumers, in particular the brand’s knowledge that their bed or mattress meets all boxed for the consumer’s convenience. iconic Hippo & Duck characters. safety, quality and fl ammability standards. Another product innovation, only available Product in the UK to the Silentnight Group is Geltex®, Founded in 1946 in North Yorkshire, Silentnight’s DID YOU KNOW? a high-performance gel-infused foam which factory and offi ces have remained in Lancashire and, offers unparalleled breathability, ideal pressure in 2016, the brand celebrated 70 years of quality relief and optimal body support for a truly restful and innovation. Over the years it has developed One in fi ve homes night’s sleep. Silentnight has placed emphasis a strong core product offering to cater for the in the UK have on increasing the use of Geltex® across its range. mass market, with families being the key audience. The latest innovation to the brand is the mini- Products include a wide selection of mattresses a Silentnight product. spring ‘Ultrafl ex’. Working in harmony with using its exclusive Miracoil® and Mirapocket® the brand’s spring systems to provide enhanced advanced spring system technologies, bases with comfort and increased breathability, it aims different storage options and a comprehensive to take sleep to the next level. children’s proposition. Silentnight is also available Achievements across bed frames, sleep accessories such as pillows Silentnight has been awarded a Which? Best Buy Promotion and duvets, a range of heating and cooling products for its mattress-now® Memory 3 Zone rolled mattress Silentnight’s new advertising campaign, and even pet beds. for four years running. In May 2016, the 1200 ‘Sleep, your way’, demonstrates that when Mirapocket® mattress was recognised by Which? it comes to sleeps, everybody is different and As the UK’s leading bed and mattress manufacturer, for the second year running as being “one the brand understands that. The multi-channel Silentnight is committed to working to the highest of the best value mattresses we’ve tested”. campaign covers a variety of the brand’s leading quality standards for its customers. All its mattresses Furthermore, in June 2017, the brand gained product ranges including its Which? Best Buy superbrands.uk.com 555944_SB18_p096-097_Silentnight.indd5944_SB18_p096-097_Silentnight.indd 9696 226/01/20186/01/2018 116:226:22 Silentnight Beds Brand History 11946946 In Skipton, North Yorkshire, Tom and Joan Clarke form a new company under the name Clarke’s Mattresses Limited. 11948948 Tom and Joan register Clarke’s Mattresses Limited and rent their fi rst shop, moving operations to a bigger site a year later, due to huge demand. 11951951 Clarke’s Mattresses changes its name to Silentnight Limited. 11961961 The business continues to expand and moves to its current premises in Barnoldswick. 11986986 Silentnight launches its ‘Ultimate Spring System’. To demonstrate its unique no-roll-together properties, Hippo and Duck are introduced. 11990990s The unique spring system is improved and renamed the Miracoil® Spring System. 22002002 Hippo and Duck catch the nation’s attention in an animated TV commercial, set to a reworked version of Hot Chocolate’s ‘You Sexy Thing’ (I Believe In Miracoils). 22003003 Silentnight begins production of beds and mattresses for the children’s market. 22008008 Mattress-now® – the fi rst Silentnight ‘convenience’ rolled mattress is launched. 22010010 Silentnight sponsors American Idol and launches the Best for Bedsteads range. 22012012 Safe Nights and Healthy Growth ranges are launched. A refreshed brand identity is rolled out, with Hippo and Duck still central to communications. 22013013 The next generation sleep technology – Geltex® inside collection is launched. 22013013 Silentnight is awarded two Which? Best Buys for mattresses and the Safe Nights Memory Wool cot-bed mattress wins a number of parenting awards. 22016016 Silentnight celebrates its 70th anniversary and launches Studio by Silentnight. 22017017 Silentnight launches its mini-pocket system, Ultrafl ex. Mirapocket® 1200 and Studio products as well as the exclusive Geltex comfort layer. Adverts are also dedicated to smart storage solutions, and the stylish upholstered bed frames the brand has just launched. The campaign has run across television, press, digital, social and PR with plans well underway to continue the campaign into 2018. Brand Values Silentnight’s mission is to help everyone in the family fi nd their perfect sleep solution. To ensure Silentnight remains an authority in sleep expertise, it invests in continuous research into sleeping habits, building the latest scientifi c developments and technical innovations into its products. silentnight.co.uk 555944_SB18_p096-097_Silentnight.indd5944_SB18_p096-097_Silentnight.indd 9797 225/01/20185/01/2018 009:099:09.
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