SUPERBRANDS ANNUAL 2017 SILENTNIGHT BEDS

May 2016, the 1200 Mirapocket® mattress was recognised by Which? for the second Brand History year running as being “one of the best value silentnight.co.uk mattresses we’ve tested”. 1946 In Skipton, North Yorkshire, Tom and Joan Clarke form a new company under the name Silentnight Beds is a full member of The Clarke’s Mattresses Limited. National Bed Federation, the recognised trade 1948 Tom and Joan register Clarke’s Mattresses association which represents UK manufacturers Limited and rent their first shop. of beds and mattresses. It is also a member 1949 Clarke’s high-quality, affordable beds and of the Furniture Industry Sustainability mattresses are in huge demand and operations move to a bigger site. Programme, having shown commitment to social, economic and environmental 1951 Clarke’s Mattresses changes its name to Silentnight Limited. sustainability across its business. In 2011, a strong core product offering to cater for 1961 The business continues to expand and moves Silentnight is the UK’s largest manufacturer of branded beds, mattresses Silentnight achieved Forest Stewardship to its current premises in Barnoldswick. and sleep accessories. With a wide consumer profi le, Silentnight’s mission the mass market, with families being the key Council certification for all the timber used in audience. Products include a wide selection 1986 Silentnight launches its ‘Ultimate Spring the production of its divans and headboards. System’. To demonstrate its unique no- ® is to use its passion, product knowledge, exceptional quality and sleep of mattresses using its exclusive Miracoil roll-together properties, Hippo & Duck are expertise to provide sleep solutions for all the family. As the UK’s most and Mirapocket® advanced spring system Recent Developments introduced. technologies, bases with different storage Silentnight is committed to new product DID 1990s The unique spring system is improved and trusted bed brand, Silentnight is constantly developing its proposition ® options and a comprehensive children’s innovation in its drive to give consumers the Promotion YOU KNOW? layer. The campaign has run renamed the Miracoil Spring System. to build on its core bed and mattress offerings, launching more proposition. Silentnight is also available best sleep experience possible and to remain across video on demand, 2002 Hippo & Duck catch the nation’s attention in Silentnight’s new advertising Silentnight hand make across bed frames, sleep accessories such as at the forefront of the market place. In 2016, press, digital, social and PR an animated TV commercial, set to a reworked technologically advanced products and providing a comprehensive campaign, My Sleep Secret, lets over 400,000 sprung version of Hot Chocolate’s ‘You Sexy Thing’ (I pillows and duvets, a range of heating and Silentnight launched a new brand; Studio its customers do the talking as mattresses a year. with the campaign hashtag Believe In Miracoils). range of sleep solutions. (Average based cooling products and even pet beds. by Silentnight. Style and simplicity combine it focuses on consumer quotes #mysleepsecret gathering Silentnight’s ‘my first bed’ wins bed of the year on 2011- 2003 to offer a new collection of bedframes and hundreds of hints on how to get a at the Furniture Awards. As the UK’s leading bed and mattress which have been sourced from 2015) manufacturer, Silentnight is committed to mattresses designed with the reassurance of the hundreds of online reviews great night’s sleep. 2006 The company celebrates its 60-year anniversary. Silentnight, but offering a fresh, contemporary Market working to the highest quality standards for its that the company’s products have To mark its 70th year, the brand 2008 Mattress-Now® – the first Silentnight The UK retail bed and mattress market is customers. All its mattresses and upholstered experience. The mattress comes with a choice received. The multi-channel campaign developed a limited-edition Hippo & Duck ‘convenience’ rolled mattress is launched. worth around £1.98 billion (Sources: Mintel, beds are handmade in its UK factory. The of comfort and can be rolled and boxed for covers a variety of the brand’s leading cuddly toy which has been distributed across 2010 Silentnight returns to television screens with Conlumino, NBF Sales Statistics). Silentnight products and raw materials are rigorously the consumer’s convenience. product ranges including its Which? Best retail channels for consumer promotion sponsorship of American Idol. It also launches the Best for Bedsteads range. is the UK’s favourite bed and mattress tested in its in-house SATRA-approved testing Another product innovation, only available in Buy Mirapocket® 1200 and Mattress-Now® purposes. Meanwhile, the brand’s ® 2012 Safe Nights and Healthy Growth ranges are manufacturer (Source: GfK data) and remains lab, established in 1980. Experienced staff, the UK to the Silentnight Group is Geltex , 3 Zone Memory products and the award- social media channels have promoted launched. A refreshed brand identity is rolled well known, with strong brand recall and proficient in materials testing, structural a high-performance gel-infused foam which winning Safe Nights cot-bed mattresses. competitions, PR activity using Hippo & out, with Hippo & Duck still central. consideration from consumers, in particular testing of finished products and flammability offers unparalleled breathability, perfect Adverts are also dedicated to smart storage Duck, as well as customer reviews that led 2013 The next generation sleep technology – the brand’s iconic Hippo & Duck characters. testing, ensure customers can sleep safe in the pressure relief and optimal body support solutions, and the exclusive Geltex® comfort to increased customer engagement. Geltex® inside collection is launched. knowledge that their bed or mattress meets for a truly restful night’s sleep. Silentnight 2015 Silentnight is awarded two Which? Best Buys Product and the Safe Nights Memory Wool cot-bed all safety, quality and flammability standards. has placed emphasis on increasing its use Brand Values Founded in 1946 in North Yorkshire, HOMES IN THE ® mattress wins a number of parenting awards. of Geltex across its range. Its limited- Silentnight’s mission is to help everyone in the family find their perfect sleep solution. To Silentnight’s factory and offices have Achievements UK HAVE A edition Anniversary Collection Miracoil® and 2016 Silentnight celebrates its 70th anniversary, ensure Silentnight remains an authority in sleep expertise, it invests in continuous research retains its two Which? Best Buy awards and IN 5 ® remained in Lancashire and, in 2016, the Silentnight has been awarded a Which? Best SILENTNIGHT Mirapocket mattresses, launched as part of into sleeping habits, building the latest scientific developments and technical innovations launches a contemporary new brand, Studio ® brand celebrated 70 years of quality and Buy for its mattress-now Memory 3 Zone PRODUCT its 70th year celebrations, both feature this into its products. by Silentnight. innovation. Over the years it has developed rolled mattress for four years running. In exclusive product.

superbrands.uk.com SUPERBRANDS ANNUAL 2017 SILENTNIGHT BEDS

May 2016, the 1200 Mirapocket® mattress was recognised by Which? for the second Brand History year running as being “one of the best value silentnight.co.uk mattresses we’ve tested”. 1946 In Skipton, North Yorkshire, Tom and Joan Clarke form a new company under the name Silentnight Beds is a full member of The Clarke’s Mattresses Limited. National Bed Federation, the recognised trade 1948 Tom and Joan register Clarke’s Mattresses association which represents UK manufacturers Limited and rent their first shop. of beds and mattresses. It is also a member 1949 Clarke’s high-quality, affordable beds and of the Furniture Industry Sustainability mattresses are in huge demand and operations move to a bigger site. Programme, having shown commitment to social, economic and environmental 1951 Clarke’s Mattresses changes its name to Silentnight Limited. sustainability across its business. In 2011, a strong core product offering to cater for 1961 The business continues to expand and moves Silentnight is the UK’s largest manufacturer of branded beds, mattresses Silentnight achieved Forest Stewardship to its current premises in Barnoldswick. and sleep accessories. With a wide consumer profi le, Silentnight’s mission the mass market, with families being the key Council certification for all the timber used in audience. Products include a wide selection 1986 Silentnight launches its ‘Ultimate Spring the production of its divans and headboards. System’. To demonstrate its unique no- ® is to use its passion, product knowledge, exceptional quality and sleep of mattresses using its exclusive Miracoil roll-together properties, Hippo & Duck are expertise to provide sleep solutions for all the family. As the UK’s most and Mirapocket® advanced spring system Recent Developments introduced. technologies, bases with different storage Silentnight is committed to new product DID 1990s The unique spring system is improved and trusted bed brand, Silentnight is constantly developing its proposition ® options and a comprehensive children’s innovation in its drive to give consumers the Promotion YOU KNOW? layer. The campaign has run renamed the Miracoil Spring System. to build on its core bed and mattress offerings, launching more proposition. Silentnight is also available best sleep experience possible and to remain across video on demand, 2002 Hippo & Duck catch the nation’s attention in Silentnight’s new advertising Silentnight hand make across bed frames, sleep accessories such as at the forefront of the market place. In 2016, press, digital, social and PR an animated TV commercial, set to a reworked technologically advanced products and providing a comprehensive campaign, My Sleep Secret, lets over 400,000 sprung version of Hot Chocolate’s ‘You Sexy Thing’ (I pillows and duvets, a range of heating and Silentnight launched a new brand; Studio its customers do the talking as mattresses a year. with the campaign hashtag Believe In Miracoils). range of sleep solutions. (Average based cooling products and even pet beds. by Silentnight. Style and simplicity combine it focuses on consumer quotes #mysleepsecret gathering Silentnight’s ‘my first bed’ wins bed of the year on 2011- 2003 to offer a new collection of bedframes and hundreds of hints on how to get a at the Furniture Awards. As the UK’s leading bed and mattress which have been sourced from 2015) manufacturer, Silentnight is committed to mattresses designed with the reassurance of the hundreds of online reviews great night’s sleep. 2006 The company celebrates its 60-year anniversary. Silentnight, but offering a fresh, contemporary Market working to the highest quality standards for its that the company’s products have To mark its 70th year, the brand 2008 Mattress-Now® – the first Silentnight The UK retail bed and mattress market is customers. All its mattresses and upholstered experience. The mattress comes with a choice received. The multi-channel campaign developed a limited-edition Hippo & Duck ‘convenience’ rolled mattress is launched. worth around £1.98 billion (Sources: Mintel, beds are handmade in its UK factory. The of comfort and can be rolled and boxed for covers a variety of the brand’s leading cuddly toy which has been distributed across 2010 Silentnight returns to television screens with Conlumino, NBF Sales Statistics). Silentnight products and raw materials are rigorously the consumer’s convenience. product ranges including its Which? Best retail channels for consumer promotion sponsorship of American Idol. It also launches the Best for Bedsteads range. is the UK’s favourite bed and mattress tested in its in-house SATRA-approved testing Another product innovation, only available in Buy Mirapocket® 1200 and Mattress-Now® purposes. Meanwhile, the brand’s ® 2012 Safe Nights and Healthy Growth ranges are manufacturer (Source: GfK data) and remains lab, established in 1980. Experienced staff, the UK to the Silentnight Group is Geltex , 3 Zone Memory products and the award- social media channels have promoted launched. A refreshed brand identity is rolled well known, with strong brand recall and proficient in materials testing, structural a high-performance gel-infused foam which winning Safe Nights cot-bed mattresses. competitions, PR activity using Hippo & out, with Hippo & Duck still central. consideration from consumers, in particular testing of finished products and flammability offers unparalleled breathability, perfect Adverts are also dedicated to smart storage Duck, as well as customer reviews that led 2013 The next generation sleep technology – the brand’s iconic Hippo & Duck characters. testing, ensure customers can sleep safe in the pressure relief and optimal body support solutions, and the exclusive Geltex® comfort to increased customer engagement. Geltex® inside collection is launched. knowledge that their bed or mattress meets for a truly restful night’s sleep. Silentnight 2015 Silentnight is awarded two Which? Best Buys Product and the Safe Nights Memory Wool cot-bed all safety, quality and flammability standards. has placed emphasis on increasing its use Brand Values Founded in 1946 in North Yorkshire, HOMES IN THE ® mattress wins a number of parenting awards. of Geltex across its range. Its limited- Silentnight’s mission is to help everyone in the family find their perfect sleep solution. To Silentnight’s factory and offices have Achievements UK HAVE A edition Anniversary Collection Miracoil® and 2016 Silentnight celebrates its 70th anniversary, ensure Silentnight remains an authority in sleep expertise, it invests in continuous research retains its two Which? Best Buy awards and IN 5 ® remained in Lancashire and, in 2016, the Silentnight has been awarded a Which? Best SILENTNIGHT Mirapocket mattresses, launched as part of into sleeping habits, building the latest scientific developments and technical innovations launches a contemporary new brand, Studio ® brand celebrated 70 years of quality and Buy for its mattress-now Memory 3 Zone PRODUCT its 70th year celebrations, both feature this into its products. by Silentnight. innovation. Over the years it has developed rolled mattress for four years running. In exclusive product.

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