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Furniture Village Repairs Move to Castelan INNER_IM_1111 28/10/11 09:25 Page 1 T: 003_IM_1111.qxp 1/11/11 11:08 Page 3 EDITOR’S COMMENT Andrew Kidd EDITOR Bed gains and losses The closure of the Rest the group by property tycoon Andrew Perloff through his pension fund (see p6). Perloff is Assured factory in Batley well known in the property sector for his candid remarks in the accounts of his Panther will hit the town hard but Securities firm (well worth reading). It will take at least six years to earn his money back there will be celebrations in and one wonders if it is a long-term buy or if his undoubted property skills will be Barnoldswick. employed sooner than expected. Finally on beds, it was interesting to see The decision by Silentnight Group to firms try to differentiate themselves through consolidate its non-Sealy bed manufacturing technology at The Bed Show (see p70). operations (see p60) can’t have come as a Greater uptake of these ideas may see some shock to many. In a market that has seen reversal in the process that has seen beds rivals reduce their workforce in the face of become commodities for many consumers, lower demand it was only a matter of time driving prices in only one direction. before closure was on the cards. Away from beds, Carpetright has suffered Batley’s fate has been a topic of conjecture another slip in sales, wiping an expected for several years but while those at the £5m off of its bottom line (see p6). It too is Silentnight facilities in nearby Barnoldswick hoping that improved bed sales will help can celebrate the creation of up to 100 offset lower carpet sales. jobs, the 250 manufacturing staff expected In contrast, Carpet Foundation members to be made redundant at Rest Assured seemed to have enjoyed a better 2012, with must be wondering where they go from sales ahead in the first half of the year (see here. p10). Staff at Airsprung may also be forgiven for It does suggest there are still shoppers out being a little unsure themselves after the there willing to spend – if you’re able to get recommendation of the £7.9m takeover of them through your door. Editor: Andrew Kidd T: 01273 930 029 E: [email protected] Furniture advertising (South): Tim Boden T: 01732 783 561 E: [email protected] Cormar Carpets has added to its Furniture advertising (North): Jarrod Bird successful Easy Clean collection T: 01565 659 414 E: [email protected] with the launch of the 50oz Flooring and accessories advertising: Joanne Miller Primo Delight, available in T: 01732 783 561 E: [email protected] 12 shades. Sales executive: Ben Watkins Visit: www.cormarcarpets.co.uk T: 01732 783 561 E: [email protected] China sales agent: Jane Dai T: 00 86 755 8398 1616 E: [email protected] Published by Interiors Media Limited Unit 11, Riverside Business Centre, Riverside House, Riverlawn Road, Tonbridge, Kent TN9 1EP T: 01732 783 561 F: 01732 783 562 E: [email protected] Registered in England no. 6397722 Printed by Headley Brothers Design by TSS DIGITAL © Interiors Media Limited ISSN 1756-2236 www.interiorsmonthly.co.uk 3 004_IM_1111 1/11/11 15:03 Page 1 BM Furniture_Layout 1 17/10/2011 13:50 Page 1 The Giggs 3RR+2RR Full Motion £499 - Buy from a trusted British family company established for 40 Years - Buy in a way to suit you, single suites, multiples or direct containers - Fast delivery from stock on the UK’s fastest selling designs - Direct Home Delivery available - Over 100 designs to choose from featuring Promotional Styles, Classic, Contemporary, Motion, Power Motion and Corner Groups - Full UK service and retailer support - Visit our website at www.bmfurniture.co.uk 01254 30 66 70 www.bmfurniture.co.uk Vine Mill, Brookside Ind Est, Oswaldtwistle, BB5 3PX T: 01254 306670 | F: 01254 306671 | E: [email protected] 005_IM_1111.qxp 1/11/11 10:54 Page 5 G CONTENTS OPTIMISE YOUR NEXT BIG SALE “We could have run a great sale ourselves, but with your firm’s input, it was Really Phenomenal INTERIORS MONTHLY NOVEMBER 2011 Business. Plus, I was expecting it INSIDE THIS ISSUE to go quiet after, but it’s still NEWS buzzing weeks after the end of 6 Carpetright sees sales slip further the sale! ” 8 CSL goes national Graham Costigan, General Manager, ROOM TO 10 Carpet Foundation members hold steady ROOM & DUCA Furniture, Dublin and Dundalk. FEATURES DON’T HIRE A SALES 20 Underlay Preventing trading down COMPANY UNTIL YOU’VE 28 LVT SPOKEN TO GREENWOOD Building a brand 30 Living and dining Oak rules There are good reasons why Greenwood now plans more 32 Services sales events, for quality independent retailers across the Dealing with post-sale issues UK & Ireland, than any other sales company. 37 Exhibition Guide Must see international shows, exhibition diary, The benefits of holding a ‘Greenwood Sale’ are many. MoOD, Decorex and 100% Design reviews Firstly, your sales event will be a huge financial success 58 Rugs by generating instant cash and profit. Plus, you’ll clear Natural instincts stock, and, the long term benefits include increased 59 Beds and bedroom supplement future market share. Tackling unwanted guests, sector news Realise the optimum sales potential of your business. and The Bed Show review Find out more about Greenwood Sales. Why not take 78 Environment look at our online brochure at greenwoodretail.com? Sustainability and new standards Then call or e mail Bernard Eaton or Terry Bridger now, and we’ll explain the possibilities and options we can REGULARS offer you without obligation. 3 Comment 13 Opinion BOOKING NOW FOR 2012. CALL 01625 521010 14 New products 80 Entertainment 82 Final polish NEXT ISSUE Buying and marketing groups GREENWOOD RETAIL LTD Interiors UK, Heimtextil, IMM Cologne Britain’s Leading Experts in Retail Sales Promotion and Domotex previews 1 Wilmslow House, Grove Way, Wilmslow, Cheshire, SK9 5AG [email protected] www.greenwoodretail.com www.interiorsmonthly.co.uk 5 6news_IMnov11.qxp 31/10/11 10:25 Page 6 NEWS Carpetright warns on profits Carpetright has warned that profits for the current year will continues to cut costs and has successfully transferred sales be some £5m lower than forecast as UK sales slipped further to stores near the nine it closed in the period. in the past quarter. ‘We are adapting our ranges and promotional activity to UK sales fell by 6.8% in the 12 weeks to 22 October and by continue to offer the best prices to our customers while 3% on a like for like basis. This compares with declines of simultaneously working with our suppliers to reduce the -2.3% and -0.2% in the previous quarter. level of margin investment,’he says. Sales were described as volatile, with shoppers only The revamped bed offer (Interiors Monthly October 2011) buying when promotions increased. Because of the lower will be an important part of sales and profit recovery, says prices and higher proportion of lower margin bed sales – Lord Harris. now making up 6% of sales – it expects gross profit margins ‘The roll-out of our new laminate offering is progressing to fall by 4% in the half year and by 3% for the full year. and we continue to develop our website to help drive store Profits had been forecast between £11.8m to £16.9m, and footfall.’ the chain says they will be at the ‘lower end of expectations’. Like for like European sales, including the Republic of Lord Harris, executive chairman, says the company Ireland, fell by 1.7%. Mobile success Dwell is achieving a sales conversion rate of more than a third on its recently launched mobile website for smartphones. In its first month the website had 35,000 unique visitors with 35% of them placing orders. Aamir Ahmad, Dwell md, says it is hassle free shopping for customers. Craig Marshall ‘With mobile shopping becoming a crucial area of growth in retail, we have set out to offer an easy way to browse, request a catalogue and buy,’he says. Express Collect doubled Barker & Stonehouse and online retailers BedzRus Cormar Carpets has doubled the number of its Express Collect centres to and Footstools2u are among those that have also 10. Retailers can arrange next day pick up of orders placed by 12.30pm. launched mobile versions of their websites. ‘The launch of Express Collect has been a great success. We often deliver BedzRus has seen mobile visits rise from 3.87% a orders within 48 hours but this service adds another dimension, in most year ago to 11.7% last month. occasions, allowing retailers and contractors a next day service,’says Craig ‘We recognised the importance of the mobile Marshall, Cormar logistics manager. market at the start of the year and we’ve watched ‘There is obviously a demand for this free service – whether it’s traffic levels increase each month. At the rate it is customers that need an early start or retailers and contractors working growing, in another six months mobile could outside their locality – which is why we have expanded the number of represent up to 25% of our total traffic,’says Mark centres. Also more centres means less travelling so it saves on fuel which is Moore, BedzRus md. a big plus.’ Footstools2u is seeing 12.8% mobile traffic. Airsprung agrees £7.9m takeover deal Bed and upholstery group Airsprung has ‘The Airsprung board believes that the suitable owner of the company,’says agreed to a £7.9m takeover offer from increased offer being made represents a Stuart Lyons, Airsprung chairman.
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