Digital Events Playbook

2020 YouTube Marketing Welcome 1.

Table of contents 2.

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4. 01 YouTube Basics YOUTUBE BASICS

Create a channel

First things first. Let’s create a YouTube to reach audiences that can no longer attend your event in person.

With a Google Account you can watch and live videos and subscribe to channels. However, without a YouTube channel, you have no public presence on YouTube. You’d need a YouTube channel to upload videos. YOUTUBE BASICS

Brand accounts

Brand Accounts let you support your business or brand identity on YouTube without showing - - a connection with your personal Google Account.

With brand accounts, your channel can have - multiple managers or owners. - YOUTUBE BASICS

When you connect a YouTube channel to a

Brand Account YOUTUBE BASICS Channel Branding

Learn More Learn More

Google account settings. Learn More Learn More

Learn More YOUTUBE BASICS

Uploading videos

Now that your channel is ready, let’s go ahead and upload your first video!

Upload videos to YouTube in a few easy steps from a computer or from a mobile device. YOUTUBE BASICS Customize your videos

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● Learn how to create effective thumbnails

Learn how to write effective descriptions and tags YOUTUBE BASICS Customize your videos

set up “Stadia Connect”.

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Learn more 02 Mechanics of going live MECHANICS OF GOING LIVE Live streaming Basics

Learn more

Internet Software

There are many types of encoders, and the best one for you depends on your needs. The following encoders are YouTube Live verified. None of these products are made by YouTube. Make sure to evaluate the products and decide which option makes the most sense for you or your business. MECHANICS OF GOING LIVE

There are a few ways you can live stream on YouTube

Webcam

Create a live stream via webcam

Mobile

Create a live stream on mobile

Streaming with an encoder (LCR)

Create a live stream with an encoder MECHANICS OF GOING LIVE Introducing Live

Communicate Engage your Core Create Space MECHANICS OF GOING LIVE

Creating a schedule & strategy

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Promoting your live event

Set a stream as channel trailer Create highlights:

Live shelf on channel

Feature content on other videos Continue the hype: Update channel art MECHANICS OF GOING LIVE

Community engagement ● Assign moderators

● Compile blocked words

● You can have YouTube hold potentially inappropriate live chat

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● ● ● ● MECHANICS OF GOING LIVE Monetizing your live streams

Advertising revenue: Super Chat & Super Stickers

Channel memberships YouTube Premium Revenue

Merchandise shelf MECHANICS OF GOING LIVE

More about monetization

Each feature has its own set of eligibility requirements on top of subscriber and view count requirements. If our reviewers believe that your channel or video is not eligible, you may not be able to turn a specific feature on.

Learn more 03 Premieres PREMIERES

Premieres

If you're more comfortable pre-recordingyour event, we got you covered. With YouTube Premieres you have the ability to do that, and then still release it as a live moment on your channel.

Premieres help you build excitement for your latest content by letting you join fans to watch your newest video in real-time while chatting and interacting with your community. PREMIERES

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● Setting up a ● Premiere ● ● Learn more

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Before the Premiere ● starts Learn more about managing notifications. Viewers can set reminders for premieres. ● live chat. Encourage them to set a reminder on the watch Super Chat . page with a pinned comment or in the description. You can also remind them through chat.

Learn more PREMIERES

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When the Premiere starts ● Viewers can set reminders for premieres. ● Encourage them to set a reminder on the watch ● live chat. page with a pinned comment or in the description. Super Chat You can also remind them through chat.

Learn more PREMIERES

When the Premiere is over

The video remains on your channel as a regular upload PREMIERES

Premieres watch page

Once a premiere is scheduled, a shareable and public watch page is created. This page shows the video metadata, including title, description, and thumbnail. Your video will eventually premiere on this watch page. Viewers can start interacting through Comments and Live Chat before and during the premiere. PREMIERES

Promote your watch page

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● Resources Resources

● Help Center ● YouTube Creator Academy (Lessons) ● YouTube Creator Academy (Videos) ● Live Stream on YouTube ● YouTube Premieres That’s it!