Steve Smith's Eye on Innovation

May 4, 2015 Media Industry Newsletter Vol. 68 No. 18 New York, N.Y. www.minonline.com

Steve Smith's Eye on Innovation: Inside the Mobile/Video Explosion: What Are Visitors Really Doing? The March and Q1 2015 roll-up of Magazine Media 360º Brand Audience Report tells a familiar tale. Mobile use and video content are driving growth for large consumer brands. But this month we explored what video content and mobile behaviors are behind the trends. Bauer’s digital destinations have been on a tear, topping the Magazine Media 360º Web audience growth chart for Q1 2015 with Life & Style (+272%) followed by In Touch (+163%). At the same time, both brands are seeing mobile growth. Bauer Xcel president, Christian Baesler, tells min that his mobile traffic is driven especially by social re- ferrals, which result in lower pageviews per user than desktop. (continued on page 4) "Progressively Better," Says Michael Clinton of Hearst Mags' First Half. Michael Clinton, corporate president of marketing and publishing director tells min that momentum for Hearst Magazine's 21 magazine media brands "is picking up consid- erably" after a slow start. The women's fashion and luxury titles are catalysts, and May's second Unbound Beauty corporate campaign across 10 women's brands "was a huge success," Clinton says. (continued on page 5)

Join Us at min's Best of the Web awards on May 11... Digital has become a vital component of magazine media and the quality of finalists for min's 12th Best of the Web Awards can attest to this. Winners will be announced at the May 11 breakfast at New York's Grand Hyatt in categories ranging from smartphones, social media, tablets and 23 others. Best of the Web is your opportunity to get digitally inspired as you celebrate excellence with industry peers. For finalists and registration information, check out minonline.com/digital.

...And at min Day on May 12 Adapting to the constantly changing magazine media environment is challenging. But the potential is vast, and on May 12, the min Day theme of Redefining Magazine Me- dia in a Multiplatform Economy will be packed with tactical strategies to succeed. A sneak peek: Wall Street Journal's VP and head of digital content, Sarah Dale, will talk native advertising. Atlatnic Media's Betsy Ebersole will unravel the connection between user experience and design. And HBR.org editor Katherine Bell will talk about quality content in the age of clickbait, plus a whole lot more. See the full agenda, roster and register at minonline.com/minday2015.

• THE LATEST TIME INC. EXIT RESEMBLES ANOTHER FROM 2011...... Page 2 • TIME INC. AS VIDEO KINGPIN; THE NEW ATLANTIC.COM...... Pages 2 and 3 • DELISH PARTNERSHIP WITH WALMART; NYT MAG. APRIL AD GROWTH...... Page 5 • A Q&A WITH DAVID ZINCZENKO AND PATRICK CONNORS...... Page 6 • FARRELL'S GREAT QUALITY OF LIFE; SHANKEN RAISES OVER $2MM.....Page 10 www.minonline.com © 2015 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations. Page 2 min 5/4/2015 Nina Lawrence's and Jack Griffin's Time Inc. Ousters Have Similarities. Lawrence and Griffin are both successful executives who joined Time Inc. with much fanfare but lasted only five months. As Time Inc. CEO, Griffin had "culture clashes" that were revealed after his February 2011 dismissal by Time Warner president Jeff Bewkes. The same reasoning was given by undisclosed sources to explain Lawrence leaving what she had once called a "dream job" as InStyle publisher with responsibility over People StyleWatch. One belief is that Lawrence did not get along with Time Inc. executive VP Evelyn Web- ster, whose authority was enhanced after the December 2014 dismissal of counterpart Todd Larsen. That was one month after Lawrence's hire, and he, like she, had come from The Wall Street Journal. Just as Griffin had impressive pre-Time Inc. credentials as 2004-2010 Meredith National Media Co. president (he just marked his first anniversary as Tribune Publishing Group CEO, which he, like current Time Inc. CEO Joe Ripp, spun off from multimedia conglomerates), so, too, did Lawrence in high fashion as 2005-2012 W VP and publisher and 2012-2014 WSJ VP of global marketing and advertising sales. Digital is an important component at the WSJ, which would negate her rumored "overselling" of that attribute to Time Inc. It's believed that Lawrence's Time Inc. contract had the same six-month requirement for an upgrade in severance as Griffin's. Her lack of vesting was probably a money-saver. Time Inc. May Be the Future Source for Video Blockbusters. Subtitle this Diane Sawyer vs. Jess Cagle. Sawyer's April 24 one-on-one with Bruce Jenner produced a ratings and social-media windfall for ABC, but Time Inc. senior VP, video, J.R. McCabe, revealed at the April 30 NewFronts presentation that the company's brands will stream more original programming from the "state of the art" studios at the 225 Liberty Street corporate headquarters that will open in November. This suggests that People, Entertainment Weekly, Sports Il- lustrated, etc., can become "must-see TV." Perhaps an "A-Lister" interviewed by People and EW editorial director Cagle in his new Popography series will captivate the nation like Jenner, and the public's trust in People and many of the Time Inc. brands can make the project a huge asset with advertisers. Jenner's May 11 People cover will further indicate how huge this boomlet is. The 646,000 newsstand sales from his February 16 cover–after his plans for a gender change were revealed–were People's largest for the first two months in 2015 (per the Alliance For Audited Media Rapid Report). Drones Will Be Guests at "The Knot's" Dream Wedding. It is a tradition for bridal media to give lucky couples "the works" with marketing partners at destination weddings, and The Knot has been doing so since 2000. The newest frill is the presence of drones at the June 4 wedding of Samantha Carisch and Taylor Sinclair to capture the visuals at the scenic Chatêau St. Jean vineyard in California's Sonoma Valley. Witnesses will include those 3,000 miles away in New York's Times Square, where the Dream Wedding will be streamed. Last week, Brides announced that Katie Kelly and Sean Swetnam are the winners of the Condé Nast bimonthly's third Live Wedding on June 14 at the Sandals Whitehouse European Village & Spa in Jamaica. Until the "I dos," reader involvement continues at both brands with the selection of everything from wedding gowns to honeymoon. All paid for, of course.

Editor-in-Chief: Steven Cohn ([email protected]) 203/899-8437 Digital Media Editor: Steve Smith ([email protected]) 302/691-5331 Senior Editor: Caysey Welton ([email protected]) 203/899-8431 VP: Tony Silber ([email protected]); VP Publisher: Amy Jefferies ([email protected]); Director of Market Development: Laurie M. Hofmann ([email protected]); Analytics Coordinator: Stacy Hill ([email protected]); Marketing Associate: Allie DeNicuolo ([email protected]); Production Manager: Sophie Chan-Wood ([email protected]); Graphic Designer: Yelena Shamis ([email protected]); Event Content Manager: Kelsey Lundstrom ([email protected]); Senior Account Executive: Tania Babiuk ([email protected]); Boxscores ([email protected]) Access Intelligence, LLC President & Chief Executive Officer: Don Pazour; SVP, Media Group: Diane Schwartz; Chief Operating Officer: Heather Farley; Subscriptions/Client Services: 888-707-5814; List Sales: Statlistics, 203-778-8700; Advertising: 203-899-8498; Reprints: Wright’s Media, 877-652-5295 ([email protected]); Editorial Offices: 10 Norden Place, Norwalk, CT 06855; 40 Wall Street, 50th floor, New York, NY 10005; Faxes: 203-854-6735, 212-621-4879; www.minonline.com Access Intelligence LLC, 4 Choke Cherry Road, 2nd Floor, Rockville, MD 20850; Ph: 301-354-2000 Published 2015 © by Access Intelligence LLC. Distributed via email and online. For email and postal address changes, allow 2 weeks notice. Send to: Client Services or call 888-707-5814. For advertising info contact 301/ 354-1629. Contents may not be reproduced in any form without written permission. Subscription Rate: $1099 min 5/4/2015 Page 3 Steve Smith's App Review: "The Atlantic" Redesign: a Clean, Well-Lit, Cluttered Place. No one ever accused The Atlantic of being unreflective. The venerable and long-lived magazine brand, which reinvented itself successfully years ago as a source of big ideas, re- launched its site with a mobile-first design last week. The editors not only explained the reasoning and details of the relaunch but also published voluminous user feedback about the redo, including Atlantic Media responses to the criticisms. Bravo for being so, as they say nowadays, “transparent” and “meta.” But to invoke an older cliché, the site is still a mixed bag. Visually, the redesign is excellent on mobile devices. The scrolling feed on the homepage uses white space, large head- line and images in a way that mixes up feature sizes so that the scroll never feels tedious. It effectively communicates The Atlantic’s brand as reflective and thoughtful about current events, not a news update. And yet, for brand loyalists who enter at the homepage (fewer and fewer these days), the content organization can be unclear. The seemingly relentless scroll reflects the range of stories, but it’s unclear how they are being ordered. There is a Most Popular module that is helpful, but generally the homepage reader scrolls on and on, and on and on. The Atlantic claims only about 5% of people enter the site from the homepage anyway. Arguably, that 5% is made up of readers who bookmarked the site, so they are of special importance. Even the top line menu dispenses with the easy and now-familiar hamburger menu, but it’s relegated to a relatively microscopic link that is too close to the subscribe and search buttons clustered in the center of the top rail. The main menu is helpful in directing readers to a page of latest updates, but this should be standard on any homepage. The main hubs have a notable ad-loading problem. Actually, this is problematic throughout the site. Many of the sections have a prominent overused square ad unit that are so large they push the main content scroll out of view, and this is often preceded by a pop-up interstitial with a too-small close button. The number, size, intrusiveness and load times of the ads on the site erode the overall experience on a smartphone. Worse, most of these ads are far from native-like. They clash with the much more elegant look of the site itself. The company is deservedly proud of its internal article pages, where it says most people enter the site via social, sharing and search routes. Here, the design comes through. Text is highly legible. There are ample sharing tools at the top of each article, including saving to GetPocket and iCloud. A persistent nav bar atop the site gives you immediate access to the primary share options, site search and the navigation menu (much better than on the homepage). A “Jump to Comments” button also makes easy work of engaging the conversation. The Atlantic clearly takes its internal pages most seriously, because it feeds into the article scroll related articles that are very well targeted to the context. Alas, at the bottom of articles, things become more of a APP REPORT CARD mess. The usual Taboola “Around the Web” crap occupies entirely too much space on a phone, and it pushes down the more helpful list of User Experience C+ most popular content from The Atlantic itself. There’s a lot of dissonance to The Atlantic redesign. The homepage Overall Design B+ does not serve loyalists well in getting them to the latest content Social Integration B+ easily, even if it does communicate baseline brand values. The core design principles are strong for sharing, saving and reading. But the Mobile Utility B hunger to monetize is so insistent in the relentlessness and disrup- tion of the ad intrusions that it seems to nullify the best aspects of Monetization D the design. Somehow The Atlantic has erected a site that feels clean and cluttered all at once. Go figure. Final Grade B- Page 4 min 5/4/2015

EYE ON INNOVATION STEVE SMITH

What Are visitors really doing? (continued from page 1)

“Users seem to mostly come for the article that was teased, while on desktop there is more of a browsing mentality once on site,” he says. “However, time on site is actually pretty much the same on both.” Atlantic Media's co-president Bob Cohn sees its brand’s mobile growth “not as a migration from desktop so much as an expansion to a new audience.” Behaviors are indeed different here, however. Like Bauer, The Atlan- tic sees less time spent per session and fewer stories consumed. But as we note in our review of the mobile-friendly redesign, The Atlantic is trying to address both issues with better-related content merchandising. Nevertheless, he says, “Our biggest stories, like ‘What ISIS Really Wants,’ do well on phones and desktops. Readers will engage with—and read to conclusion—long stories on their phones if they're compelling.” With a 98.5% increase in mobile Web traffic in March YoY but a decline of 38.7% in desktop, Teen Vogue understands that migration does require mobile optimization of the social channel that is supercharging mobile expansion. The brand attributes its GIFs on Twitter, link posts on Facebook and full-frame images on Instagram as drivers. And says they preview everything they post on phones. Rodale’s Prevention indicates that, like with other brands, a key challenge from mobile is conversion. “Our biggest traffic drivers—search and social—tend to service the ‘one and done’ visitors who stumble on sites via very specific pieces of content and may never return,” says digital director Heidi Cho. “In our case, however, despite rapid mobile growth via these channels, we’ve seen a steady increase in return visitors YoY, meaning we’re converting brand loyalists who engage with our content on a repeat basis.” Who had some of the strongest video growth in Q1 2015? The New Yorker increased av- erage viewers by 19,981%. Men’s Fitness was up 1,600%, and Popular Science up 915%. The New Yorker is aggressively expanding its regular video series with unique in-house offerings like "Cartoon Lounge" with its cartoon editor Bob Mankoff and curation proj- ects like the “Screening Room,” a collection of short films. Condé Nast corporate and its The New Yorker brand are selling video ads to companies like Adobe, Goldman Sachs and Universal Pictures. Men’s Fitness editorial director (and CEO of Galvanized Media) Dave Zinczenko says visitors are eating up workout and lifestyle video content. The key is surfacing and refreshing the video, which can be found in the right rail of the homepage.“We are constantly refreshing that feed to make sure there is a variety of video content so our return visitors are introduced to something new, which entices them to explore more videos,” he says. The video mandate is coming from the top—AMI CEO David Pecker. At PopSci, group publisher Gregory Gatto attributes video expansion to a combina- tion of content and format. “We have been launching new video series, "Ask Us Any- thing", "Rebuild," etc., that have resonated with our users. And we introduced a larg- er, widescreen video player that makes the consumption of the new video products more enjoyable.” Southern Living saw March YoY Web increase 33%, mobile Web grew 174.1% and video viewership rose by 70.9%. The video success results from a deliberate strategy to make content more fun and shareable with fewer talking heads, more catchy music and short- er lengths. Facebook video helped SL get its first viral hit in February by featuring "Red Velvet Pancakes for Valentine’s Day" (11 million views), and now they are target- ing video for the smaller holidays. Shifts in distribution do impact content popularity. In addition to FB video now helping to drive new scale for a broader range of content types, mobile privileges SL content like photo galleries, quizzes and the daily blog.

Steve Smith (popeyesmith @c o m c a s t .n e t ) is digital media editor for min. min 5/4/2015 Page 5 Hearst Magazines' Improving First Half (continued from page 1) "Through June, we'll have nice ad-revenue increases in printprint and substantial growth in digital The [cross-branding] Shared Spaces program and resdesigned Websites led by Cosmo- politan.com are contributing handsomely. With Elle's 30th anniversary and Cosmo's 50th anniversary [in September and November], we expect a very good second half." The brief uproar over Dr. Mehmet Oz being verbally slammed by fellow physicians because of his belief that wellness goes beyond traditional medicine, had no effect on HM's Dr. Oz The Good Life. "He handled it very well without our help," says Clinton in refer- ring to the counterattack by Oz and allies who showed that the accusers were supported by Monsanto, the agribusiness behind the use of genetically modified organisms that Oz wants labeled on food products. "He has an enormous following and we see it in the metrics." Also, Clinton calls HM's $500 million deal with printer Quad Graphics "good for all in- volved" as he keynoted Quad's April 27 meeting in Wisconsin. And he says that John Lough- lin ending 10 years as HM executive VP and GM to become interim president of the five- year-old Next Issue Media (NIM) digital newsstand consortium after Morgan Guenther left "was his choice and a natural fit because John was our person on NIM's board." Loughlin's duties are being shared by HM president David Carey, Clinton and chief financial officer Debi Cherichella. Walmart's "Don't-Mention-Us-in-Your-Ad" Rule Could Benefit Hearst's "Delish." The retailer ended its exclusive newsstand partnership with Time Inc.'s All You last year, but the status continues with Hearst Magazines' 425,000-circulation quarterly Delish. "Wal- mart's new rules are that magazines sold in the stores can no longer tag 'find us in Walmart' in their ads," says HM Women's Lifestyle Group (WLG) executive director of sales development Carol Campbell. "That's to our advantage, because Delish being sold exclusively in Walmart means that readers and advertisers know that the [mostly packaged goods] products are available on the premises. I am getting many requests for proposal, and the August 'back to school issue' looks very promising ahead of the May 15 close." The epicurean and lifestyle Delish complements Delish.com, which was upgraded last month. Both platforms will have more content from WLG flagship Good Housekeeping, and Campbell sees that as an advantage "because of the excellence of [editor-in-chief] Jane Francisco and her team." Content from WLG brands Woman's Day and Country Living will increase as well. Down the road, Campbell sees the HM-Walmart relationship building with special-interest publications for such topics as pets and health. "New York Times" Magazine Advertising Nearly Doubled in April. The juggernaut since the February 22 makeover continues. Per the NYT, the magazine's four April releases cumulatively carried 87.4 ad pages, +75.9% versus April 2014's 49.7, and the best results came last with the 36.5 pages on April 26, which was nearly 150% more than the 14.7 last year. The sum was the magazine's fourth largest this year after the relaunch's untouchable 122.3, March 15's 40.8 and the 37.3 on May 3 that put this month on a +48% clip. Here are the January-through-April totals: New York Times magazine without T: 408.3 (2015), 261.7 (2014), +56%. With T (four releases): 793.8 (2015), 623.0 (2014), +27.4%.

INTEGRATED Entry Deadline: June 19 CALL Final Deadline: June 26 MARKETING AWARDS FOR ENTRIES! Enter Today: www.minmarketingawards.com Saluting the campaigns, programs & innovative people who’ve raised the bar on magazine marketing programs

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25875 min IMA StripAd 7.5x2.indd 1 4/20/15 1:18 PM Page 6 min 5/4/2015 Quick Q&A: "Men's Fitness" Pumps Up the Video Stream. Men’s Fitness saw quadruple-digit video growth in Q1 2015. Here, min checks in with Dave Zinczenko, editorial director and CEO of Galvanized Media, and Patrick Connors, SVP and- publisher to share how they are making the most of video—editorially and financially. min: What is driving this video boom for MF? David Zinczenko: [We] experienced mind-boggling growth over the last two years. We knew that the best way to capitalize on this growth and keep it going was to go into 2015 ex- tremely aggressively on the video side. We kicked off the new year by launching an 8-part video series called "Strong & Lean" on January 1 and rolled out a new video each week for 8 weeks. We replicated the strategy again this spring with a Trim in Six program. The 21-Day Shred program is a great example of a new edit product that is leveraging video really well. Meanwhile, Men’s Fitness did a powerful story in the magazine on veterans who leveraged their military training to help others get fit, and we tapped these heroes as subjects for four videos, three of which were workouts. And starting with the April issue, all of the workouts we shoot for the magazine are now converted into video workout demonstrations as well. They live on the site, but we also edit them for various social platforms including Fa- cebook and Instagram, which help drive to the fuller feature videos on the website. The “Inside the Issue” video for March was our top performer on-site with more than 85K views. min: How are you monetizing it? Patrick Connors: Forward-thinking advertisers are looking at video as part of the media plan from the very moment we approach them, which opens up a lot of exciting partnership opportunities. We have delivered tremendously successful video programming for several di- rect campaigns including Gillette, FitBit, Puig Invictus and others over the past several months. This will continue to be a focus for revenue growth in the months ahead. In addition, we serve pre-roll opportunities to our adnetwork partners as well. As we continue to build our archive of video and to analyze what drives viewership, we’ll deliv- er more and more eyeballs to these campaigns.

Join min for the Best of the Web & Digital Awards Breakfast on May 11 in New York City, as we name the winners and honorable mentions of our annual Best of the Web & AWARDS BREAKFAST Digital Awards program. The winners and MONDAY, MAY 11 | 8:30-10:30am honorable mentions took chances and GRAND HYATT, NYC made tremendous strides in the digital space - join us in celebrating them!

Questions? Featuring: Contact Mary-Lou French at [email protected] Comedian CRAIG BALDO Sponsorship Opportunities: Contact Tania Babiuk at [email protected] Mobile App Order Your Guidebook Copy Today! for Media Brands z/mobileguidebook

In this guidebook, we’ve compiled the newest mobile trends, the hottest apps and perspectives from the best thinkers and writers working in the mobile market today.

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Congratulations to min’s Best of Web & Digital Awards Finalists & Hall of Fame! Join min at the May 11 awards breakfast at New York’s Grand Hyatt. Tables of 7 and 10 are still available. Register yourself and your team at: minonline.com/digital

Hall of Fame • Sean Griffey, Industry Dive • Cindy Jeffers, Salon • Will Lee, People.com and EW.com • Mike Hofman, GQ • Jay Lauf, Quartz/Atlantic Media • Angela Matusik, InStyle

min’s Best of the Web & Digital Awards Finalists Include:

Digital Team of the Year Blog • Stanford Social Innovation Review • Condé Nast Media Group - The Studio • American Banker (SourceMedia) - • The Hollywood Reporter - THR.com at Condé Nast BankThink • The Kiplinger Washington Editors, Inc. • Forbes Media - Forbes Tech and • allure.com - Daily Beauty Reporter • TheStreet.com Product Team • Glamour.com - Obsessed • Time Out New York • Luckymag.com • Parents Magazine - Parents Perspective • Men's Health • TheStreet, Inc. - Adam's Biotech Beat Editorial Excellence- • People en Español Special Section • Sports Illustrated Contest/Online Games • AARP.org - Boomers@50+ • TIME Magazine - TIME.com • AARP - Think You Know AARP? • allure.com - 2014 Best of Beauty • Women's Health Magazine Sweepstakes Awards • Essence - The Essence Black Women • Billboard - Hot 100 Re-launch Advertiser Program/ in Hollywood Short Film Contest Presented by Samsung Partnership • Motor Trend - Ram 1500 Victory Lap • Oil and Gas Investor - HIGH PLAINS • allure.com - Fragrance Channel OIL: An interactive article Sponsored by P&G Prestige Digital Magazine • The Atlantic - Atlantic Re:think & • AANS Neurosurgeon - September Email Newsletters Porsche: Art of the Thrill 2014, “Neurosurgery Around the World” • AANS Neurosurgeon - September • Billboard - Twitter Real Time Charts • AARP The Magazine - June/July 2014 2014, “Neurosurgery Around the World” Presented by McDonald's tablet edition • AARP Livable Communities - • Condé Nast Traveler and Land Rover • Automotive Engineering Magazine AARP.org/livable Present "The Road Less Traveled" - Special Report: Women in Vehicle • CDW EdTech - Focus on K-12 • Essence & Chevy Cruze Street Style Engineering E-Newsletter Program Program • DaVita HealthCare Partners - "Stories • Refinery29 • Men's Health - Ultimate Men's Health Guy of the DaVita Village" • TIME Magazine - The Brief • Refinery29 - #Epic48 Presented by • Garden & Gun Secret • The Knot - Gay Weddings from the Integration with Print • Refinery29 - Festival Tracker Knot • CNET Magazine - CNET.com Presented by H&M • Coastal Living/Time Inc. - 2014 • Refinery29 - The Weekender Editorial Excellence – Coronado Showhouse Presented by Ford Overall • Men's Health - Ultimate Men's Health Guy • SAE International - IBM Continuous • Billboard.com • People en Espanol - Los 50 Más Engineering Virtual Symposium • DuJour Media Bellos • Women's Health Magazine & Got • GQ.com • Travel Agent - London's Hot Chocolate Milk • Parents.com Neighborhoods Special Report min 3/30/2015 Page 9

Marketing Campaign Redesign • Coastal Living - View of the Day • AARP - Rewards for Good • 911MEDIA.com • Condé Nast Traveler • Bluewolf - "The State of Salesforce" • CondéNastTraveler • Glamour.com Global Review 2014-2015 • Cygnus Public Safety & Security Group • GQ Magazine • Motor Trend - Ram 1500 Victory Lap • Farm Journal Media - AgWeb.com • Harper's Bazaar - Facebook Page • POLITICO Magazine - "What Works" • GreenBiz.com • People en Espanol • MainStreet.com Microsite/Custom Website • SheKnows.com • AARP Livable Communities - AARP.org/ • Sports Illustrated Video: Magazine- livable • Taste of Home Branded Show • Allstate - Allstate Good Life • American Banker (SourceMedia) – • CNNMoney - Most Innovative Cities Relaunch Playbook Video Series • Food & Wine Magazine - FWx.com • Condé Nast Traveler • Billboard - Real-Time Rewind • Light Reading & Brocade - The New IP • Super Street Network • Bloomberg Brief - Municipal Market • Radio Free Asia - The Umbrella • TIME Magazine - TIME.com Weekly Video Revolution • The Studio at Condé Nast and WIRED - Smartphone-Applications - • Condé Nast Traveler and Land Rover Netflix: TV Got Better Free app Present "The Road Less Traveled" • Scholastic Parent & Child - KidQ • Feast Magazine - Feast TV Navigation/Structure • TV Guide Digital • Glamour.com - "The Making of Me" • AARP Livable Communities - AARP. • XO Group Inc. - The Bump Pregnancy • GQ Magazine org/livable • The Hollywood Reporter - Roundtable • The Studio at Condé Nast and WIRED - Social Media Magazine Series The Curse of Oak Island Marketing Campaign • Men's Health - Next Top Trainer • Accounting Today New Site • Golf Digest - AT&T #whyilovethisgame • W Magazine - Screen Tests • Glamour.com - Lipstick.com • Maker Media - Maker Camp 2014 • i5 Publishing - Petcha.com • Time Out New York - #BeFreeNYC Video: Overall use of video Campaign • Crain's New York Business Online Community/Social • Essence Networking Tablet App - Free app • Fast Company - FastCo Studios • 1105 Media - Security Today • Endless Vacation magazine • Gear Patrol • Billboard • Hemispheres Magazine • Golf Digest • Luckymag.com • Law.com • Sports Illustrated • WardsAuto - Dealer Business • Runner's World • Travel + Leisure • SGC Horizon - Inside Video Series Use of Photography • Sports Illustrated Overall Digital Excellence • Billionaire.com • TheStreet, Inc. - TheStreet TV • Glamour.com • Condé Nast Traveler • Luckymag.com • Gear Patrol Website Design • TIME Magazine - TIME.com • TEN: The Enthusiast Network • Cosmopolitan.com Premium Content Use of Social Media • DrugStoreNews.com • Radio Free Asia - 'It's not OK' • Better Homes and Gardens - Makeover • Refinery29 • The Deal Madness • TIME Magazine - TIME.com • WardsAuto - Premium Service • Billboard - Trending 140 Chart • TheNewYorker.com

min is looking forward to a fun filled event, including team photos, celebratory toasts and networking with friends and colleagues. Celebrate with your team by securing a table today! minonline.com/digital Page 10 min 5/4/2015 Everybody Is Rooting for Fran Farrell. Farrell, the five-year CEO of Turnstile Publishing Group and 2011 inductee into min's Sales Executive Hall of Fame, was diagnosed with ALS three years ago. "I have a good quality of life," says the very popular Farrell. "I can hike in the woods near my [Yorktown Heights, N.Y.] home, and I am fortunate to have the support of family and friends." None better than Turnstile and Crain Communications (Ad Age, etc.) chairman Rance Crain, who has been "fantastic." The same applies to Turnstile executive VP and general manager Patti Green, who has assumed Fran's duties. Farrell's past jobs include 2003-2008 publisher of National Geographic Traveler. "He was one of the best people to work with in the outdoor industry," said a colleague in a minonline story. "He brought a quiet calm to trade shows and enthusiasm to demos." "Go Francis!"

Amanda Moore Wins Scientific American's Minds that Matter min Contest The GroupM print manager's "it is way more than a tech/science magazine..." descrip- tion of SciAm's upgraded Experience the Difference of Minds that Matter media kit was judged the winning entry from the hundreds received in min's March 23 contest. One reason is that the 170-year-old SciAm has been eyewitness to great innovations from the Industrial Revolution to the digital age. Way more... is an understatement. Moore received a $500 American Express Gift Card.

Marvin Shanken Is Aficionado and Benefactor... His love of fine wine and cigars is on display in Wine Spectator and Cigar Aficionado. Both are also centerpieces in M. Shanken Communications events that draw the VIPs for good causes. On March 9, Shanken and golf great Ernie Els hosted the seventh annual Els for Autism Foundation Charity Pro-Am Golf Tournament in Palm Beach Gardens, Fla. The $1.2 million raised by playing a round with Els (pictured with Shanken) and such stars as Rory McIlroy, Jack Nicklaus and Greg Norman brought the total to over $7 million for the Els Center, a school and research facility for 300 autistic children (including Els' 12-year-old son Ben) and young adults when it opens this August in Jupiter, Fla. On March 31, Shanken and financier-turned-philanthropist Michael Milken co-hosted their 21st Night to Remember dinner at New York's Four Seasons restaurant. Milken's life changed not only from his 1991-1993 imprisonment for financial racketeering but also from his 1993 diagnosis of prostate cancer. That led to him starting the Prostate Cancer Foundation. The $1.1 million raised by Shanken's Night brings the total sum to more than $20 million. Pictured (sitting, left-to right): Milken, financial advisor Hazel Shanken (Marvin's wife), vintner Chuck Wagner and radio host Rush Limbaugh. (Standing:) ex-New York mayor Rudy Giuliani, Shanken, ex-NBA star John Salley and News Corp. CEO Rupert Murdoch. ...As Are "Family Circle's" Tennis and "More"/"Fitness"/"Shape's" Running. The goodwill generated last month by Meredith National Media Group's two women's sports events resulted in $30,000 raised by the April 6-12 Family Circle Tennis Cup for the Medi- cal University of South Carolina Children's Hospital in Charleston, where the tournament was held. And the 10,000 competitors at the April 19 More/Fitness/Shape half-marathon donated $4,556 to CARE and $1,523 for the New York Road Runners Club's Run to the Future program for high-school girls.

Saluting Marvin Shanken (and friends), The Editors Steven Cohn, Editor-in-Chief Steve Smith, Digital Media Editor Caysey Welton,Senior Editor