Prehistoric Planet 3D PUBLISHING PACK for MUSEUM USE on SOCIAL PLATFORMS
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Walking with Dinosaurs: Prehistoric Planet 3D PUBLISHING PACK FOR MUSEUM USE ON SOCIAL PLATFORMS COMPANY CONFIDENTIAL Using this pack This pack outlines content examples for posts which fall under 7 content “pillars” (Continuing the Story, Box Office Promotion, Leveraging Other Assets, Branded Infographics, Branded Fact Files, Conversation Tools, and Behind-the-Scenes Videos). The copy provided with each post is recommended but not compulsory. Museums may want to add promotional messaging, although we’d advise not over-saturating content with these messages. Understanding the assets Each complete piece of content has been packaged individually to allow the publishing process to be as simple and efficient as possible. The platform(s) the copy is designed for (Facebook, Instagram, Proposed copy to be used in Image Twitter) conjunction with adjacent image Image no. COMPANY CONFIDENTIAL Understanding the assets cont. Beneath each example post in this PDF will be a figure number which corresponds to an asset found in the “Publishing Assets” folder also supplied in this pack. In the “Publishing Assets” folder this figure number will be followed by a set of letters which outline the platforms the content is optimised for; FB = Facebook TW = Twitter INSTA = Instagram COMPANY CONFIDENTIAL Publishing best practices To extract the optimum performance out of this Publishing Pack, theAudience advises the following best publishing practises. Following these principles will maximise the content’s potential in engaging an audience on social. Keep copy as short as possible theAudience has proposed copy to accompany each individual image in this pack. This copy can be used as an example with sales messages attached (or can be changed completely) although we would advise not directly marketing the film in more than 60% of the content as sales messages can lose traction when used at a high frequency on social. ! Vary the content pillars when publishing theAudience recommends varying the content pillars when publishing to ensure the audience is receiving varied messaging, retaining interest in the product for a long period of time. ! Publish 3-5 pieces of content per week In order to ensure fans are not overly served with Walking with Dinosaurs: Prehistoric Planet 3D content theAudience recommends publishing 3-5 pieces of dedicated posts per week. This allows the six content pillars to be utilised in a varied fashion. ! Use the correct image size for the platform you are publishing on A guide to understanding how the content in the “Publishing Assets” folder is used can be found on the previous page. ! Follow the Publishing Plan A plan outlining when and what to post can be found in this pack entitled “Walking with Dinosaurs: Prehistoric Planet 3D Publishing Plan” ! COMPANY CONFIDENTIAL Walking with Dinosaurs: Prehistoric Planet 3D CONTENT OVERVIEW COMPANY CONFIDENTIAL Continuing the Story Utilising official assets to help further the story on social, creating content which lives on specific platforms as well as promoting the feature. Take to the skies with Alexornis and the rest of the Walking with Dinosaurs: Prehistoric Planet 3D cast at [Museum] now: [link] Crabs have been around for over 300 million years. Even longer than dinosaurs! Take to the skies with Alexornis and the rest of the #WWD: Prehistoric Planet 3D cast at [Museum] now fig. 1 fig. 2 Strength in numbers: A herd of Pachyrhinosaurus in their communal nesting ground looking for a place to lay their eggs Feeding time. Open wide! A herd of Pachyrhinosaurus in their communal nesting ground looking for a place to lay their eggs #StrengthInNumbers fig. 3 fig. 4 A group of young Pachyrhinosaurus tuck in to some The curiosity of a young Pachyrhinosaurus. Will his vegetation brought to them by their mother. One adventurous nature lead to trouble? Find out in youngster can’t muscle in. Follow his adventure in Walking with Dinosaurs: Prehistoric Planet 3D, now Walking with Dinosaurs: Prehistoric Planet 3D, now showing at [Museum] showing at [Museum] A group of young Pachyrhinosaurus tuck in to some A curious young Pachyrhinosaurus. Follow his vegetation. #WWD: Prehistoric Planet 3D now journey in #WWD: Prehistoric Planet 3D, now showing at [Museum] showing at [Museum] fig. 5 fig. 6 COMPANY CONFIDENTIAL Continuing the Story Utilising official assets to help further the story on social, creating content which lives on specific platforms as well as promoting the feature. An appetising lunch for our young He’s behind you!! Pachyrhinosaurus fig.7 fig. 8 This quick footed Troodon has been caught snatching a Pachyrhinosaurus hatchling by a larger adult. Find out what happens next in Walking with Dinosaurs: Prehistoric Planet 3D, now showing at A wily Troodon snatches a Pachyrhinosaurus [Museum] hatchling and makes a run for it Caught! Will Troodon escape? Find out in #WWD: Prehistoric Planet 3D, now showing at [Museum] fig. 9 fig. 10 This Pachyrhinosaurus has found itself alone in the Cretaceous forest. Follows its journey in Walking with Dinosaurs: Prehistoric Planet 3D coming to Leaving its mark: Troodon releases [Museum] this [day/date]. Pachyrhinosaurus to reveal a hole in the youngster’s frill Follow this Pachyrhinosaurus hatchling's journey in WWD: Prehistoric Planet 3D. Coming to [Museum] this [DAY/DATE] fig. 11 fig. 12 COMPANY CONFIDENTIAL Continuing the Story Utilising official assets to help further the story on social, creating content which lives on specific platforms as well as promoting the feature. Who is a friend and who is foe? Who is friend and who is foe? fig. 13 fig. 14 The first few days, for a baby Pachyrhinosaurus, are An epic landscape, and within it a complete the riskiest of all. Luckily, this Edmontonia is a ecosystem, with creatures that seem out of this herbivore World fig. 15 fig. 16 After quite an adventure, this Pachyrhinosaurus is returned to its siblings and the safety of the nest. Discover the adventure in Walking with Dinosaurs: Three Hesperonychus look on as their prey escapes. Prehistoric Planet 3D, now showing at [Museum] The tiny meat-eaters were just over a foot tall! After quite an adventure, this Pachyrhinosaurus is returned to its siblings and the safety of the nest fig. 17 fig. 18 COMPANY CONFIDENTIAL Continuing the Story Utilising official assets to help further the story on social, creating content which lives on specific platforms as well as promoting the feature. Nanuqsaurus reaches out to pluck Quetzalcoatlus from the air. An incredible sight and even better in 3D! Walking with Dinosaurs: Prehistoric Planet 3D is Behold Quetzalcoatlus, the largest creature to ever now showing at [Museum] have flown and almost as big as a light aircraft Nanuqsaurus, a top predator and capable of plucking Quetzalcoatlus out of the air fig. 19 fig. 20 Parksosaurus watches on at a herd of migrating A storm is coming. Walking with Dinosaurs: Pachyrhinosaurus in search of warmer climates Prehistoric Planet 3D now showing at [Museum] fig. 21 fig. 22 A call for help as a highly flammable forest burns Catch Walking with Dinosaurs: Prehistoric Planet 3D around Pachyrhinosaurus. But the call doesn’t only before it finds you. Now showing at [Museum] alert friends… fig. 23 fig. 24 COMPANY CONFIDENTIAL Continuing the Story Utilising official assets to help further the story on social, creating content which lives on specific platforms as well as promoting the feature. The majestic Quetzalcoatlus takes flight, it reached Nanuqsaurus sense of smell and vision are super speeds of over 50 miles an hour sharp. It is also wired to kill fig. 25 fig. 26 Nanuqsaurus may well have displayed similar The look of fear. A Nanuqsaurus herd has spotted behaviour to lions when it comes to hunting. the Pachyrhinosaurus in a hunter’s paradise Teamwork was key fig. 27 fig. 28 Nanuqsaurus isolate the weaker Pachyrhinosaurus to maximise the chance of catching their prey. Discover who wins the race for survival in Walking with Dinosaurs: Prehistoric Planet 3D, now showing at [museum] A herd of imposing giants: Edmontosaurus emerges from the mist Nanuqsaurus isolate the weaker Pachyrhinosaurus to maximise the chance of catching their prey fig. 29 fig. 30 COMPANY CONFIDENTIAL Continuing the Story Utilising official assets to help further the story on social, creating content which lives on specific platforms as well as promoting the feature. Chirostenotes was similar to what a 100kg chicken The beauty of the Aurora Borealis. Forever a natural might look like, only stranger… wonder fig.31 fig. 32 A Pachyrhinosaurus herd unwittingly walking out onto a frozen lake. Watch how the story unwinds at [MUSEUM]. Walking with Dinosaurs: Prehistoric Planet 3D coming this [DAY/DATE]. Pachyrhinosaurus adults weighed between two and four tons. One wrong move and this ice will give way… A Pachyrhinosaurus herd unwittingly walk out onto a frozen lake. WWD: Prehistoric Planet 3D coming this [DAY/DATE]. fig. 33 fig. 34 Much like today’s animals, herds of Two adult Pachyrhinosaurus vs a Nanuqsaurus. Who Pachyrhinosaurus had leaders. Becoming a leader will come out on top? Find out in Walking with often meant fighting, which could result in injury Dinosaurs: Prehistoric Planet 3D. Now showing at and, in extreme cases, death [Museum] Becoming a Pachyrhinosaurus herd leader often Two adult Pachyrhinosaurus vs a Nanuqsaurus. Who meant fighting, which could result in injury &, in will come out on top? Find out in #WWD: Prehistoric extreme cases, death Planet 3D fig. 35 fig. 36 COMPANY CONFIDENTIAL Continuing the Story Utilising official assets to help further the story on social, creating content which lives on specific platforms as well as promoting the feature. Nanuqsaurus gives out an almighty roar as it is There’s no rest in nature’s ever-changing story injured during a fight fig. 37 fig. 38 One day, this Pachyrhinosaurus hatchling will weigh up to four tons.